Winners

2022

Innovation SABRE Awards North America 2022 - BEST IN SHOW

Finalists

Innovation SABRE Awards North America 2023 - CATEGORY WINNERS

The Innovation SABRE Awards

Experiential Marketing

Best in Live Events

  • Boards of Change — City of Chicago and When We All Vote with Current Global, FBC

Best in Online/Virtual Events

  • Seeing Farm Tech in Action Through Virtual Reality — John Deere with Racepoint Global

Best in Digital Promo & Activation

  • Under a Rock — Hotels.com with ICF Next

Best in Sponsorships

  • Iceman to Canton — Coors Light with ICF Next & Alma

Earned Media

Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)

  • Bigger Picture — Budweiser with Allison+Partners

Best in Digital/Print Media — Business/Trade Media (Earned)

  • How the embrace of innovative tech won Alaska Airlines and a startup major coverage in top-tier pubs — Alaska Airlines, Airspace Intelligence with Alaska Airlines PR, The Bulleit Group, C C

Best in Digital/Print Media — Regional (Earned)

  • How EV startup Indigo Technologies caught the wave of Boston’s new tech buzz — Indigo Technologies with The Bulleit Group

Best in Broadcast Media — National (Earned)

  • Iceman to Canton — Coors Light with ICF Next & Alma

Best in Broadcast Media — Regional (Earned)

  • Bospar Messes With Texas — Bospar with Bospar

Best in Product Reviews (Earned)

  • Bospar Takes Unistellar To New Heights — Unistellar with Bospar

Best Earned Media with Influencers + Communities

  • Midol's No Apologies Period — Bayer with twelvenote (a Lippe Taylor Group company)

Best Persuasive Content

  • "Who is TSMC?" — TSMC with The Hoffman Agency

Best Content Creation for Media Sites (Earned)

  • Bayer Gives Heart Attack and Stroke Survivors a “Most Meaningful Melody” to Inspire a Focus on Their Health — Bayer with twelvenote

Sponsored & Paid Media

Best Content Creation for Media Sites (Paid)

  • Don't Wait - For Each Other For Us All — New Jersey Department of Health with Kivvit

Best Influencer Programs + Endorsements (Paid)

  • Iceman to Canton — Coors Light with ICF Next & Alma

Best Media Partnership

  • Tide Designs First Laundry Detergent for Space   — Tide with

Best SEO/Content Distribution Program (Paid + Organic)

  • Resurrecting the Synopsys Corporate Blog — Synopsys with The Hoffman Agency

Best in Digital Marketing/Advertising

  • Clorox Scentiva YAS CLEAN! — Clorox Scentiva with Ketchum

Social Media & Community Management

Best Overall Use of Social Media & Platforms

  • Tampax Gets a (Social) Makeover — Tampax with Procter & Gamble

Best Use of Social Networks

  • Chipotle Mexican Grill - Discord Career Fair — Chipotle Mexican Grill with Day One Agency

Best Use of Social Video

  • Clorox Scentiva YAS CLEAN! — Clorox Scentiva with Ketchum

Best Use of Social Photos

  • Basil Hayden’s Posts Worth Toasting To — Basil Hayden with Day One Agency

Best in Crowdsourcing & Co-creating

  • Think Quik: A Social Influencer Success Story by GoPro — GoPro with Hotwire

Best in Real-time Engagement

  • Elevating the Gender Gap in Sports — DICK'S Sporting Goods with 160over90, VMLY&R

Best in AI/Virtual Reality/Augmented Reality/Immersive Technology/NFTs

  • Seeing Farm Tech in Action Through Virtual Reality — John Deere with Racepoint Global

Best Meme/ Idea that Taps into a Cultural Moment

  • #ShotforSam Vaccine Incentive Program — Samuel Adams with MullenLowe Goodby, Silverstein & Partners Hearts & Science

Best Use of Gamification/User-Generated Contests

  • Gamers' Paradise — 7-Eleven with M Booth

Brand Content & Creativity

Best in Brand Narratives

  • Tide Designs First Laundry Detergent for Space   — Tide with

Best in Digital Brand Platforms

  • Syngenta Media Summit Adapts – and Thrives – in Virtual Environment — Syngenta with G&S Business Communications

Best in Brand Film/Video

  • Happy Birthday, Twitter — Canadian Centre for Child Protection with No Fixed Address

Best Use of Illustrations + Photography

  • How Airspace Intelligence explained its tech through the use of smart art — Airspace Intelligence with The Bulleit Group

Best in Audio: Podcasts + Music

  • Clorox Scentiva YAS CLEAN! — Clorox Scentiva with Ketchum

Best in Identity Branding

  • Bar Smells — Miller Lite with ICF Next

Best in Social Good + Public Service + Activism

  • Bigger Picture — Budweiser with Allison+Partners

Best in Brand Purpose

  • The Strivers Initiative — Mastercard with Ketchum, McCann, CARAT

Analytics + Insights

Best Use of Original/Commissioned Research for PR

  • The 3M State of Science Index: Shattering Stereotypes with "Not the Science Type" — 3M with Ketchum, Generous Films, and Passion Point Collective

Best in Measurement, Post-Campaign Analysis

  • The Incredible Egg Challenge — American Egg Board with Ketchum

Best in Marketing Technology

  • omniearnedID “Cracks” the Code on Measuring Return on Influence — American Egg Board with Ketchum and Omnicom Public Relations Group

Agency Spotlight

Best Agency Disruption

  • Accessible By Design — Current Global with Current Global

Best Agency Thought Leadership

  • Home Country as Stakeholder: The Rising Geopolitical Risk for Business Leaders — Weber Shandwick with

Most Innovative Diversity, Equity & Inclusion Initiative

  • Bospar Messes With Texas — Bospar with Bospar

Best Event - Agency (Virtual or Live)

  • Bospar Messes With Texas — Bospar with Bospar

Special Campaigns

Public Service: Covid-19 / Pandemic

  • Bigger Picture — Budweiser with Allison+Partners

Public Service: Social Justice / Racial Equity / #BlackLivesMatter

  • Detroit Youth Choir 'Glory' — The Detroit Youth Choir with Imagination

Public Service: Other Non-profit / Charity

  • Cottonelle BLKHLTH #GoodDownThere — Cottonelle with Ketchum

Healthcare / Pharmaceutical / Health-tech

  • Using AI and Real-World Data to Hyper-Target Heart Patients — Abbott with Real Chemistry and Swoop, part of Real Chemistry

Travel/Hospitality

  • Under a Rock — Hotels.com with ICF Next

Consumer

  • BIC Gets Lit with Snoop Dogg & Martha Stewart — BIC with MikeWorldWide

Fashion/Retail

  • Thanksgiving Turkey Protection Plan — Whole Foods Market with MikeWorldWide

Technology/Clean Energy/Biotech

  • Bospar Takes Unistellar To New Heights — Unistellar with Bospar

Corporate Reputation/B2B/Investors

  • Aligning Education, Skills & Jobs - A Social & Economic Imperative — IBM with

Employee Activism/Engagement

  • Bospar Messes With Texas — Bospar with Bospar

Politics/Public Affairs/Lobbying/Government

  • Fighting For Our Veterans' Health — IAVA with ROKK Solutions

New to Market

Best New Company / Executive Launch

  • PMI: Leveraging a Change in Leadership To Achieve a Better Future, Faster — Philip Morris International with

Best New Product / Brand Launch

  • Ford F-150 Lightning Reveal — Ford Motor Company with Imagination & Wieden Kennedy

Innovation Excellence

Innovator of the Year — Agency

  • Bospar: the Politely Pushy, Work-From-Home Agency — Bospar with Bospar

Innovator of the Year — Brand

    2021

    Innovation SABRE Awards North America 2021 - BEST IN SHOW

    Finalists

    Innovation SABRE Awards North America 2023 - CATEGORY WINNERS

    The Innovation SABRE Awards

    Experiential Marketing

    Best in Live Events

    • Pantone Color of the Year 2020: A multi-sensory experience — Pantone with Huge

    Best in Online/Virtual Events

    • Future of Fit — Fitbit with FleishmanHillard

    Best in Digital Promo & Activation

    • Making Luxury a Virtual Experience — Grand Seiko with Ketchum

    Best in Sponsorships

    • Royal Canin Puppy Pre-Show AKC National Championship Dog Show — Royal Canin with

    Best in Trade Shows & Awards

    • Come Home to Fresh Air — Broan with Cramer-Krasselt

    Earned Media

    Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)

    • Good Humor: A New Jingle for a New Era — Good Humor (Unilever) with Edelman

    Best in Digital/Print Media — Business/Trade Media (Earned)

    • How Bospar Helped Yellowbrick Clap Back! — Yellowbrick with Bospar

    Best in Digital/Print Media — Regional (Earned)

    • Relief for Utah’s Service Industry and Sanitization for the Navajo Nation — Ogden's Own with GreenRoom

    Best in Broadcast Media — National (Earned)

    • #RIPeanut — Planters with ICF Next and VaynerMedia

    Best in Broadcast Media — Regional (Earned)

    • Divided by Design: Findings from the American South — E Pluribus Unum with Berni Consulting

    Best in Product Reviews (Earned)

    • How Nautilus Went Pedal-to-Pedal with Peloton — Nautilus, Inc. with The Hoffman Agency

    Best Earned Media with Influencers + Communities

    • Beat the Zombie Funk with Mucinex — Mucinex / Reckitt Benckiser with Lippe Taylor

    Best Persuasive Content

    • Electric Vehicle Myths Busted — Ford Motor Company with WPP (BCW, PS-B, GTB), Chrome

    Best Content Creation for Media Sites (Earned)

    • Checkr Drives Important Social Change by Highlighting Inequality in Hiring — Checkr with Method

    Sponsored & Paid Media

    Best Content Creation for Media Sites (Paid)

    • Subway: Beyond Meatball — Subway Restaurants of Canada with Veritas

    Best Influencer Programs + Endorsements (Paid)

    • Suckers for Brew — Coors Light with ICF Next

    Best Media Partnership

    • Nacho Average Showdown — Frito-Lay North America: Tostitos with Ketchum

    Best SEO/Content Distribution Program (Paid + Organic)

    • FREMONT POLICE DEPARTMENT RECRUITMENT PIVOTS IN THE FACE OF NATIONAL TRAGEDY — Fremont Police Department with The Hoffman Agency

    Best in Digital Marketing/Advertising

    • Chipotle Wins The Super Bowl with TikTok Timeout — Chipotle Mexican Grill with Day One Agency, BCW

    Social Media & Community Management

    Best Overall Use of Social Media & Platforms

    • Beat the Zombie Funk with Mucinex — Mucinex / Reckitt Benckiser with Lippe Taylor

    Best Use of Social Networks

    • MUCINEX® Changes the OTC Landscape By Going DTC — MUCINEX® with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)

    Best Use of Social Video

    • Chipotle Wins The Super Bowl with TikTok Timeout — Chipotle Mexican Grill with Day One Agency, BCW

    Best Use of Social Photos

    • Bread & Breakfast — Hotels.com with ICF Next

    Best Use of Social Publishing / Blogs

    • How Bospar Helped Yellowbrick Clap Back! — Yellowbrick with Bospar

    Best in Crowdsourcing & Co-creating

    • Going the Extra Smile — Frito-Lay / Lay's with Ketchum, The Marketing Arm, OMD

    Best in Real-time Engagement

    • America Could Use a Beer — Coors Light with ICF Next

    Best in AI/Virtual Reality/Augmented Reality/Immersive Technology

    • Puerto Rico Virtual Vacay — Discover Puerto Rico with Ketchum

    Best Meme/Viral Campaign

    • Agree to Disagree: Jif Settles the Jif vs. Gif Debate — Jif/JM Smucker Co. with MSL, PS1 (Publicis, Zenith, Publicis Media, Moxie), Giphy, Funny or Die

    Best Use of Gamification/User-Generated Contests

    • Black Forest Plants the First Ever Virtual National Forest on Instagram — Black Forest with Day One Agency, Duncan Channon, Golin, Geometry, Mindshare

    Brand Content & Creativity

    Best in Brand Narratives

    • Tampax Partnered With Amy Schumer To Turn Question Marks Into Periods — Tampax with MSL (lead agency) Saatchi & Saatchi, Carat, Wunderman Thompson (partners)

    Best in Digital Brand Platforms

    • Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem — Stallergenes Greer with W2O

    Best in Brand Film/Video

    • The Macallan: World's Best Scotch Whisky Experiences — The Macallan with M Booth

    Best Use of Illustrations + Photography

    • Profiles in Resilience Poster Series — International AIDS Society (AIDS 2020) with W2O

    Best in Audio: Podcasts + Music

    • Bring Back Bronco Podcast — Ford Motor Company with GTB, Pacific Content, Hill Knowlton Strategies

    Best in Identity Branding

    • BRINGING THE LALLEMAND BRANDS TOGETHER – AND TO LIFE​ — Lallemand Animal Nutrition with G&S Business Communications

    Best in Social Good + Public Service + Activism

    • Project 100 — GiveDirectly with Precision

    Best in Brand Purpose

    • Hyatt x Zeno - Brand Purpose — Hyatt Hotels Corporation with Zeno Group

    Analytics + Insights

    Best Use of Original/Commissioned Research for PR

    • 2020 Census: Shape Your Future. Start Here. — U.S. Census Bureau with BCW Global

    Best in Measurement, Post-Campaign Analysis

    • Diffusion for Burrow: Achieving PR ROI Through Data-Driven Media Strategy & Measurement — Burrow with Diffusion

    Best in Marketing Technology

    • It's Time to Prove It: Proof BusinessGPS for Marketing & Communications — Proof Analytics with Hasan & Partners, W2O

    Agency Spotlight

    Best Agency Disruption

    • Invention in PR — Adam Ritchie Brand Direction with Adam Ritchie Brand Direction

    Best Agency Thought Leadership

    • Innovation in the Age of COVID-19 — Kivvit with

    Most Innovative Diversity, Equity & Inclusion Initiative

    • Expanding FH Perspectives with True Mosaic — N/A with FleishmanHillard

    Best Event - Agency (Virtual or Live)

    • Media Genius Master Class: Fellows Edition — Weber Shandwick with

    Special Campaigns

    Public Service: Covid-19 / Pandemic

    • We Are In This Together: Anheuser-Busch Responds To COVID-19 — Anheuser-Busch with

    Public Service: #BlackLivesMatter / Racial Equity

    • Children Belong in the Conversation: HP Empowers Families to Tackle Tough Conversations — HP Inc. with Edelman

    Healthcare / Pharmaceutical / Health-tech

    • MUCINEX® Changes the OTC Landscape By Going DTC — MUCINEX® with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)

    Travel/Hospitality

    • Launch of the Chief Virtual Learning Officer (CVLO) Program — Kimpton Hotels & Restaurants with Allison Partners

    Consumer

    • #RIPeanut — Planters with ICF Next and VaynerMedia

    Technology/Clean Energy/Green Energy

    • Microsoft Teams: Solving Video Fatigue through Together Mode — Microsoft with WE Communications

    Corporate Reputation/B2B/Investors

    • Avaya: Reinvigorating a 20-Year-Old Brand — Avaya with Hotwire

    Employee Activism/Engagement

    • Camp John Hancock – Manulife — John Hancock with

    Non-profit / Charity

    • Clorox Clears Teachers’ Back-to-School Wish Lists — The Clorox Company with Ketchum

    Politics/Public Affairs/Lobbying/Government

    • Keeping Cannabis Essential Amid The Pandemic — Cannabis Information Project with Marathon Strategies

    Lean Marketing

    • Buy Happiness – Rent a Finn — Visit Finland with Zapwater Communications

    Micro Marketing

    • Sparking A Dialogue of Hope for LGBTQ Youth — The Trevor Project with GCI Health

    New to Market

    Best New Company / Executive Launch

    • How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar

    Best New Product / Brand Launch

    • Unleash the Cheetle: Introducing Cheetos Popcorn — Frito-Lay North America - Cheetos with Ketchum

    Innovation Excellence

    Innovator of the Year — Agency

    • An Act of Defiance! — Bospar with Bospar

    Innovator of the Year — Brand

    • Kathy Krenger, Senior Vice President of Global Communications — Hyatt Hotels Corporation with Zeno Group

    Innovator of the Year — Business Leader

      2020

      Innovation SABRE Awards North America 2020 - BEST IN SHOW

      Finalists

      Innovation SABRE Awards North America 2023 - CATEGORY WINNERS

      The Innovation SABRE Awards

      Experiential Marketing

      Best in Live Events

      • #AcceptanceMatters — Mastercard with Ketchum, McCann, BMF

      Best in Digital Promo & Activation

      • Chipotle Reward Me - The only thing better than free money is free Chipotle — Chipotle with Day One Agency

      Best in Sponsorships

      • Over Delivering for Super Bowl LIII — Pizza Hut with Zeno Group

      Best in Trade Shows & Awards

      • From Shadow to Spotlight - How speaking helped Zoox gain an inside track on rivals — Zoox with The Bulleit Group

      Earned Media

      Best in Digital/Print Consumer Media (Earned)

      • Driscoll's Rosé Berry Limited Edition Summer Launch — Driscoll's with Allison Partners

      Best in Digital/Print B2B Media (Earned)

      • WSJ really IS the Future of Everything, when it comes to AI and Ethics — Affectiva with March Communications

      Best in Broadcast Media (Earned)

      • Teen Summer Challenge — Planet Fitness with

      Best in Product Reviews (Earned)

      • SickKids Airbnb — SickKids Foundation with No Fixed Address

      Best Earned Media with Influencers + Communities

      • Mahomes 57 — Heinz with ICF Next

      Best Persuasive Content

      • UL Close Before You Doze — UL with Allison Partners

      Best Content Creation for Media Sites (Earned)

      • Natty Light Summer Intern — Natural Light with M&C Saatchi Sport & Entertainment

      Sponsored & Paid Media

      Best Content Creation for Media Sites (Paid)

      • The Super American Pecan-A-Thon — American Pecan Council with Weber Shandwick

      Best Influencer Programs + Endorsements (Paid)

      • David Dobrik Breaks Records with Chipotle — Chipotle with Day One Agency

      Best Media Partnership

      • #SponCon Vows — Hotels.com with ICF Next

      Best SEO/Content Distribution Program (Paid + Organic)

      • Fremont Police Department Turns to Microsite to Reach Job Candidates — City of Fremont with The Hoffman Agency

      Best in Digital Marketing/Advertising

      • Fantasy Life — Fantasy Life with Hot Paper Lantern

      Social Media & Community Management

      Best Use of Integrated Social Media

      • OpenTable Goes Into #DiningMode for Mother’s Day — Open Table with Carmichael Lynch Relate

      Best Use of Social Networks

      • Keeping Fortnite Fresh — Wendy's with Ketchum with VMLY&R and Spark Foundry

      Best Use of Video Networks

      • ASMR for DIYers — Behr with ICF Next

      Best Use of Photo Networks

      • Tag Responsibly, Keep Jackson Hole Wild — Jackson Hole Travel & Tourism Board with Exponent PR

      Best in Crowdsourcing & Co-creating

      • Chipotle’s Summer of TikTok — Chipotle with Day One Agency

      Best in Real-time Engagement

      • Wrangler Claps Back - Lil Nas X Collection — Wrangler with French | West | Vaughan

      Best Meme/Viral Campaign

      • Mahomes 57 — Heinz with ICF Next

      Best Use of Gamification/User-Generated Contests

      • Keeping Fortnite Fresh — Wendy's with Ketchum with VMLY&R and Spark Foundry

      Brand Content & Creativity

      Best in Brand Narratives

      • Broadway the Rainbow — Skittles with ICF Next

      Best in Digital Brand Platforms

      • Microsite Tells the Fremont Police Department's Brand Story to Job Candidates — City of Fremont with The Hoffman Agency

      Best in Brand Film/Video

      • Railroad Ties — Ancestry with Weber Shandwick

      Best in Brand Animation

      • EARTH — RYOT (A Verizon Media Company) with Rogers & Cowan

      Best Use of Illustrations + Photography

      • Ask About the Curve — Endo Pharmaceuticals with Ogilvy

      Best in Audio: Podcasts + Music

      • RUNAWAY TRAIN 25 — National Center for Missing & Exploited Children with Powell Communications and M/H VCCP

      Best in Identity Branding

      • Doritos Another Level — Frito-Lay with Ketchum

      Best in Social Good + Public Service

      • 360PR HELPS STONYFIELD ORGANIC TAKE ITS MISSION TO NEW PASTURES — STONYFIELD ORGANIC with 360PR

      Best in Brand Purpose

      • Secret x USWNT: Equal Work, Equal Sweat, Equal Pay — Secret Deodorant (Procter & Gamble) with DeVries Global

      Analytics + Insights

      Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

      • Conoco Chooses Go with #MyHeroConoco — Phillips 66/Conoco with Carmichael Lynch Relate

      Best Use of Original/Commissioned Research for PR

      • "It's About Respect" Sexual Violence Prevention Pilot — Washington State Department of Health with C C

      Best in Measurement, Post-Campaign Analysis

      • Edelman Intelligence for Hologic: Getting Tested Gets Put to the Test — Hologic with

      Best in Marketing Technology

      • Zignal Labs – Best in Marketing Technology — Zignal Labs with

      Agency Spotlight

      Best Agency Disruption

      • Ketchum: A Pivot Toward the Future — Ketchum with Ketchum

      Best Agency Publishing Platform

      • Techruptors & the Social Permission Tipping Point — Ketchum with Ketchum

      Most Innovative Recruitment/Retention Initiative

      • We're not in Kansas Anymore — Bospar with Bospar

      Most Innovative Diversity & Inclusion Initiative

      • FH Perspectives — Not Applicable with FleishmanHillard

      Best Live Event - Agency

      • A Healthcare Targeted Approach to Provide Client Value — N/A with W2O

      Special Campaigns

      Corporate/B2B

      • Hack The Bracket — Adobe with

      Consumer

      • Reese's Candy Converter — Reese's with Zeno Group

      Healthcare

      • Taste Test Drive — GSK Consumer Healthcare, Nicorette with Weber Shandwick

      Financial Sector

      • Data Rules Everything Around Me (D.R.E.A.M): How Zelle® used Data to Make “Everyday Better” — Early Warning with Huge

      Social Good/Non-profit

      • Just One Trip — King County Metro with C C

      Social Purpose

      • The Shape of History — Hulu with Courageous Studios/UM

      Politics/Public Affairs/Lobbying/Government

      • Ad Hoc Utilities Group Public Affairs Campaign — Ad Hoc Utilities Group (AHUG) with Chartwell Strategy Group

      Technology

        Employee Engagement

        • #HitMeWithYourFluShot — Christiana Care Health System with

        Lean Marketing

        • A More Fashionable Finland with #ANTHROINFINLAND — Visit Finland with Zapwater Communications

        Micro Marketing

        • How to create an October Surprise — Unisys with Bospar

        New to Market

        Best New Company Launch

        • Making Masturbation Mainstream — plusOne with Hotwire

        Best New Product Launch

        • LEGO® Education SPIKE™ Prime – The Building Bricks to Confidence in Learning — LEGO Education with

        Innovation Excellence

        Most Innovative Agency Initiative

        • Courageous Studios — Courageous Studios with

        Innovator of the Year — Agency

        • Jim Weiss — N/A with W2O

        Innovator of the Year — Brand

        • Catherine Hernandez-Blades, SVP & Chief ESG & Communications Officer, Aflac — Aflac with

        2019

        Innovation SABRE Awards North America 2019 - BEST IN SHOW

        Finalists

        Innovation SABRE Awards North America 2023 - CATEGORY WINNERS

        The Innovation SABRE Awards

        Experiential Marketing

        Best in Live Events

        • Milking My Ladies: Launching the Elvie Pump — Elvie with SourceCode

        Best in Digital Promo & Activation

        • #RepresentLove — Tinder with M Booth

        Best in Sponsorships

        • Taste the Gold: Hershey’s Shares Olympic Gold Platform — The Hershey Company with Ketchum

        Best in Trade Shows & Awards

        • Beauty gets ugly: Chainsaws and soldiers at CES — FOREO with GreenRoom PR Agency

        Earned Media

        Best in Digital/Print Consumer Media (Earned)

        • Exclusive the Rainbow — Skittles with ICF Next

        Best in Digital/Print B2B Media (Earned)

        • Bringing Life-Altering Med-Tech to National Attention — INSIGHTEC with Red Lorry Yellow Lorry

        Best in Broadcast Media (Earned)

        • Helzberg Diamonds Breaks the Rules of Engagement — Helzberg Diamonds with Carmichael Lynch Relate

        Best in Product Reviews (Earned)

        • Retro Pitch Hits Emotional Touch Point with Reviewers — Nautilus Inc. with The Hoffman Agency

        Best Earned Media with Influencers + Communities

        • Influencers Take to the Skies and Go #UPINTHEFINNAIR — Finnair with Zapwater Communications, Inc.

        Best Persuasive Content

        • Feel More: Redefining Masculinity by Destigmatizing Masturbation Around the World — TENGA with Burson Cohn & Wolfe

        Best Content Creation for Media Sites (Earned)

        • JIM, The First Smart Decanter — Jim Beam with ICF Next

        Sponsored & Paid Media

        Best Content Creation for Media Sites (Paid)

        • Welcome to the Water Revolution — Niagara Conservation with Padilla

        Best Influencer Programs + Endorsements (Paid)

        • Colgate Saves Water, Builds Business and Slows GHG Emissions — Colgate-Palmolive with BCW

        Best Media Partnership

        • Challenging Perceptions to Change the Future of Food — Land O'Lakes with Exponent PR, Colle McVoy

        Best Seo/Content Distribution Program (Paid + Organic)

        • Fremont Website Takes Holistic Approach to SEO — City of Fremont with The Hoffman Agency

        Best in Digital Marketing/Advertising

        • Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese — Arla with Carmichael Lynch Relate

        Social Media & Community Management

        Best Use of Integrated Social Media

        • #RepresentLove — Tinder with M Booth

        Best Use of Social Networks

        • Mayochup — Heinz with ICF Next

        Best Use of Video Networks

        • Hilton Declares Affordable Suites for All — Embassy, Homewood and Home2 Suites by Hilton with GSDM and rbb Communications

        Best Use of Photo Networks

        • Celebrating Equal Parts Cocktails, Charity and Creativity for Negroni Week 2018 — Campari with M Booth

        Best Use of Blogs

        • Calling in the Experts: Answers for Tough Questions on the Farm — Cenex with Exponent PR

        Best in Crowdsourcing & Co-creating

        • Champions of Science: The Art of Ending Stigma — Janssen Pharmaceutical Companies of Johnson & Johnson with

        Best in Real-time Engagement

        • Kit Kat Love Story — Kit Kat with Ketchum

        Best Meme/Viral Campaign

        • Mayochup — Heinz with ICF Next

        Best Use of Gamification/User-Generated Contests

        • Outrageous Fans Outrageous Product = Outrageous Launch — Reese's with Ketchum

        Brand Content & Creativity

        Best in Brand Narratives

        • Prosocial: Changing the Conversation Around 13 Reasons Why — Netflix with Zeno Group

        Best in Digital Brand Platforms

        • Alizila - — Alibaba Group with N/A - all done in house

        Best in Brand Film/Video

        • Today's All-American Family and Unconscious Bias — HP with Edelman

        Best in Brand Animation

        • Explanimators Video Series — Microsoft with Microsoft Story Labs

        Best Use of Illustrations + Photography

        • Creating an Unlikely Water Hero — Scotts Miracle-Gro with Zeno Group

        Best in Audio: Podcasts + Music

        • Two Scientists Walk Into a Bar, a podcast for the scientist (in all of us) — Genentech, a member of the Roche Group with Weber Shandwick

        Best in Identity Branding

        • Barefoot Wines Creates Parody Music Group, the Slay Team — Barefoot with MWWPR

        Best in Social Good + Public Service

        • Prescribed to Death — National Safety Council with Ketchum, Energy BBDO, m ss ng p eces, The Mill, Flare, PHD

        Analytics + Insights

        Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

        • Conoco Launches “Choose Go” — Phillips 66/Conoco with Carmichael Lynch Relate

        Best Use of Original/Commissioned Research for PR

        • Clean is the Beginning — Clorox with Ketchum

        Best in Measurement, Post-Campaign Analysis

        • Development of the Hypatia Gravity Score to Measure Media Impact — Hypatia with Lippe Taylor

        Best in Marketing Technology

        • W2O's Search Magic 8-Ball: Using Search Analytics to Map Intent and Drive PESO Activation — Not Applicable with

        Agency Spotlight

        Best Agency Marketing

        • Creating Cultures of Empowerment: Have Her Back — Golin with Golin

        Best Agency Disruption - Tools & Tactics

        • Meet Q: AI Powered Community Management — Weber Shandwick with Weber Shandwick

        Best Agency Blog, Editorial, Communications Platform

        • W2O Integrated Thought Leadership — W2O with

        Best Live Event - Agency

        • W2O – Joining Forces with SXSW Interactive 2018 to Provide Client Value — W2O with

        Special Campaigns

        Corporate/B2B

        • Teaching Chefs to Go Whole Hog for Prosciutto di Parma — Consorzio del Prosciutto di Parma with Padilla

        Consumer

        • Exclusive the Rainbow — Skittles with ICF Next

        Healthcare

        • Champions of Science: The Art of Ending Stigma — Janssen Pharmaceutical Companies of Johnson & Johnson with

        Financial Sector

        • Mental Health & The Finance Advice Relationship — Bridgehouse Asset Managers with

        Social Good/Non-profit

        • More Powerful Together: Shining a New Light on the HeForShe Movement and Gender Equality — United Nations HeForShe Movement with FleishmanHillard New York

        Government/Public Affairs/Lobbying

        • The Patients Are Waiting: How HARPA Will Change Lives Now — Suzanne Wright Foundation with Ketchum

        Technology

        • #RepresentLove — Tinder with M Booth

        Employee Engagement

        • Opportunities & Challenges Animation Series — Merck with Gagen MacDonald

        Crisis Management

        • From “S.O.S” to “Bienvenidos”: Puerto Rico Asks Media To #CoverTheProgress — Discover Puerto Rico with Ketchum

        Lean Marketing

        • How an unknown startup went against tech favorite: Elon Musk — Thor Trucks with The Bulleit Group

        Micro Marketing

        • The Hot-Cheetos Turkey — Reynolds with ICF Next

        New to Market

        Best New Company Launch

        • How an unknown startup went against tech favorite: Elon Musk — Thor Trucks with The Bulleit Group

        Best New Product Launch

        • The Day IHOP Flipped the Script — IHOP with Creative: Droga5 /Media Buying: Initiative/ Social Media: MRM/McCann /POP: Barkley US

        Innovation Excellence

        Most Innovative Project - University/College Level (Pro Bono Category)

        • W2O’s Center for Social Commerce — W2O with

        Most Innovative Agency Initiative

        • Creating Cultures of Empowerment: Have Her Back — Golin with Golin

        Most Innovative Marketing/Communications Professional - Agency

        • Adam Ritchie, PR Inventor — Adam Ritchie Brand Direction with Adam Ritchie Brand Direction

        Most Innovative Brand Marketing/Communications Professional - Brand

        • My Special Aflac Duck — Catherine Hernandez-Blades/Aflac with Sproutel
        • TIme to Vote — Levi Strauss & Co and Patagonia with