Winners

2023

Innovation SABRE Awards North America 2025 - CATEGORY WINNERS

The Innovation SABRE Awards

Experiential Marketing

Live Events

  • Can't Touch ThisNeon with Bospar

Online/Virtual Events

  • Doritos + Stranger Things: “Live From The Upside Down”Frito-Lay North America with Ketchum, OMD, Observatory and ShakerMaker

Digital Promo & Activation

  • Don't Get McShammedJack in the Box with Small Girls PR

Sponsorships

  • Championing Equity for Collegiate Women AthletesH&R Block with Carmichael Lynch Relate
Earned Media

Digital/Print Media: General, Consumer and Lifestyle Media

  • Pumpkin Spice Trash BagsHefty with ICF Next

Digital/Print Media: Business/Trade Media

  • The Home Depot’s Associate First Approach to Spring Hiring The Home Depot with MSL

Broadcast Media

  • Gingerbread Dive BarsMiller High Life with ICF Next

Product Reviews

  • Arby’s Had Beef with the Burger Industry, so They Fixed It. Arby's (Inspire Brands) with MSL

Earned Media with Influencers + Communities

  • The Reality FlagHuman Rights Campaign with BCW, WPP, VMLY&R, Hogarth, Wavemaker

Persuasive Content

  • Ugly Truths Holiday SweatersCanadian Mental Health Association with Citizen Relations

Content Creation for Media Sites (Earned)

  • Arby’s Ignites the Fish Wars with Rapper Pusha T’s Fish Diss Arby's (Inspire Brands) with MSL
Sponsored & Paid Media

Content Creation for Media Sites (Paid)

  • Reaching Multi-Lingual Moms Through Digital MarketingFeverAll with RLA Collective, a Ruder Finn Company

Paid Influencer Programs + Endorsements

  • PINK For All: Helping PINK Stand for Inclusivity Victoria Secret PINK with HUNTER

Product Placement (Entertainment Vehicle)

  • All Together Now: Guinness St. Patrick’s Day 2022Guinness – Diageo NA with Taylor PR, MKTG, QCM

SEO/Content Distribution Program

  • Keeping the Ball Rolling Amidst Uncertainty: Reimagining Storytelling & SEO for Synopsys’ Corporate BlogSynopsys with The Hoffman Agency

Digital Marketing/Advertising

  • On The FenceIllinois Department of Health with TimeZoneOne with partners Schafer Condon Carter, Tessa Films and Civis Analytics
Social Media & Community Management

Overall Use of Social Media & Platforms

  • National Roast DayWendy's with Ketchum, VMLY&R and Spark Foundry

Social Video

  • Madden Ratings HotlineEA SPORTS with 160over90

Social Photos

  • Reigniting the legacy of Tres Generaciones through social photographyTres Generaciones with Day One Agency

Influencer Marketing

  • One Sequential Step at a Time from Tip to Grip Tampax (Procter & Gamble) with MSL

Crowdsourcing & Co-creating

  • Combatting Online Toxicity: Jigsaw’s Harassment Manager LaunchGoogle Jigsaw with M Booth
Platform-Specific Campaigns

Best Use of Instagram

  • Dove InstaGrantsMars Wrigley with Weber Shandwick

Best Use of LinkedIn

  • Microsoft Viva: Bedtime Stories for BossesMicrosoft Canada with Veritas / M&P

Best Use of TikTok

  • Arby’s Heats Up TikTok and TV Screens with the Diablo Dare Arby's (Inspire Brands) with MSL

Best Use of Twitter

  • The Heinicke DealA-B InBev, Bud Light with 3pm Agency / Weber Shandwick
Owned Media

Website

  • Depression Looks Like Me Takes Aim at Mental Health Representation The Janssen Pharmaceutical Companies of Johnson & Johnson with FleishmanHillard

Mobile Apps

  • Keeping it REAL with Bravo’s “Million Dollar Listing'' alum Fredrik EklundReal Messenger with Bospar and The Society Group

Digital Publishing

  • Stories From Hilton: A Revamped Home for StorytellingHilton

CSR, ESG and DEI Reporting

  • EV Supply ChainGeneral Motors

Annual Report

  • Ford Integrated ReportFord Motor Company

Documentary Film and Video

  • Not the Science Type3M with Ketchum, Generous Films, and Passion Point Collective
Tools and Tactics

AI/Virtual Reality/Augmented Reality/Immersive Technology

  • Chipotle Mexican Grill - Roblox BooritoChipotle Mexican Grill with Day One Agency

Audio: Podcasts + Music

  • Kind CitiesLenovo with Zeno Group

Gamification/User-Generated Contests

  • #belairdirectDriveChallengebelairdirect with Clark Influence and Omnicom Group

Identity Branding

  • Flamin' Hottie Snackable ScreensFrito-Lay North America: Doritos and Cheetos with Ketchum Goodby, Silverstein & Partners, D3, OMD and ShakerMaker

Illustrations + Photography

  • Gingerbread Dive BarsMiller High Life with ICF Next

Meme

  • Chipotle Mexican Grill x Corn KidChipotle Mexican Grill with Day One Agency and Cameo for Business

Real-time Engagement (Crisis and Issues)

  • Pride ProudSan Francisco Pride with Bospar

Real-time Engagement (Newsjacking)

  • Papa Johns One-Day ContractsPapa Johns with Current Global
PR in the Metaverse

Virtual Worlds

  • Launching The First Dog Park In The MetaverseGet Joy with Sēd and Metaverse Technologies, Inc.

Metaverse Events and Experiences

  • Samsung Superstar Galaxy on RobloxSamsung with UEG

Gaming in the Metaverse

  • Animal Crossing Omnipod BayInsulet with Porter Novelli

NFTs

  • Dwyane Wade x Budweiser Zero NFTBudweiser with Allison Partners
Partnerships

Media Partnership

  • When Cancer Grows Old Sanofi with GCI Health

Influencer Partnership

  • Beers & Queer HistoryMiller Lite with ICF Next

Celebrity Partnership

  • Baking 9 to 5: Duncan Hines x Dolly PartonDuncan Hines with Conagra Brands and M Booth

NGO and Charity Partnerships

  • The Hero WagonRadio Flyer with Current Global

Brand Partnership

  • Doritos + Stranger Things: “Live From The Upside Down”Frito-Lay North America with Ketchum, OMD, Observatory and ShakerMaker
Data and Analytics

Social Listening

  • Have You Ever Put Butter on Pop-Tarts?Kellogg's Company with Weber Shandwick

Data in Campaign Planning and Development

  • Demolishing Data SilosIntegrated Analytics & Brand Perception DashboardZoom with Zeno Group

Behavioral Science

  • One Sequential Step at a Time from Tip to Grip Tampax (Procter & Gamble) with MSL

Insight

  • SAXX Celebrates the SnipSAXX with Zeno Group, Quality Meats

Original/Commissioned Research for PR

  • Tropicana ToothpasteTropicana with MullenLowe PR, Cramer-Krasselt, OMD

Measurement and Post-Campaign Analysis

  • Building a Measurement EngineMichelin with Ketchum
The Tech Stack Awards

Social Media and Social Listening Tools

  • Measuring Jake from State Farm’s Debut on TikTokState Farm with Ketchum

Campaign Measurement Tools

  • omniearnedID™ Brand Lift Methodology Quantifies the Power of PR for Wendy’sThe Wendy's Company with Ketchum

PR Software and Services

  • PRophet: AI-Driven Tech That Makes PR Pros More PerformativePRophet with KWT Global
Campaign Awards

Platform Creation

  • Here for What MattersDollar General with BCW, HZ

Content Marketing Campaign

  • Doritos + Stranger Things: “Live From The Upside Down”Frito-Lay North America with Ketchum, OMD, Observatory and ShakerMaker

Storytelling

  • Cracker JillFrito-Lay with Ketchum

Data-Driven Campaign

  • Sleighing the Holidays with Surimi SeafoodGenuine Alaska Pollock Producers (GAPP) with Ketchum

Boldest Campaign

  • #TapeOutHateBudweiser - Labatt Breweries of Canada with Veritas

Most Disruptive Campaign

  • #TapeOutHateBudweiser - Labatt Breweries of Canada with Veritas

Combating Disinformation

  • The Super Legit Book of Really Real Egg FactsEgg Farmers of Canada with Citizen Relations

Corporate Values in Action

  • Puffs Power Pals Soar to New Heights Puffs (Procter & Gamble) with MSL

Start-Up Marketing Campaign

  • Can't Touch ThisNeon with Bospar

Emerging Sector Campaign

  • #SaveBrockOllieWeedmaps with MikeWorldWide

Pro-Bono Campaign

  • The Reality FlagHuman Rights Campaign with BCW, WPP, VMLY&R, Hogarth, Wavemaker

Micro-Budget Campaign

  • Pride ProudSan Francisco Pride with Bospar

This Year’s Issue: Ukraine

  • The Brand Agency x Spend with UkraineSpend with Ukraine with The Brand Agency
Agency Awards

Disruptive Agency of the Year

  • Spool, the first people first agency Spool Marketing and Communication with Spool Marketing and Communication

Data-Driven Agency of the Year

  • How Insightful Analytics Empower Empathy Intelligence​Ketchum with Ketchum

Purpose-Driven PR Agency of the Year

  • From Purpose Driven Mindset to Championing Courageous Moves: Zeno Impact Continues to GrowZeno Group with Zeno Group

Diversity, Equity & Inclusion Initiative

  • Hotwire - Igniting PossibilitiesHotwire with Hotwire

Agency Thought Leadership

  • Examining Weaponized Disinformation Against Corporate AmericaMarathon Strategies with Marathon Strategies

Agency of the Future

  • Not Just A PR AgencyBospar with Bospar
Individual Awards

Creative Professional of the Year

  • Josh BuddCitizen Relations

Data Professional of the Year

  • How A Business Major ‘Dropout’ Became An Expert In Data AnalysisOkCupid

DE&I Professional of the Year

  • Judith HarrisonWeber Shandwick

Iconoclast of the Year

  • Curtis Sparrer: Taking a Stand and Speaking UpBospar with Bospar

Innovator of the Year: Agency

  • Catherine Merritt, Creator of a New Kind of Agency Spool Marketing and Communications with Spool Marketing and Communications

Innovator of the Year: Brand

  • A Team 'Inspired': Innovating with Inspire BrandsInspire Brands with MSL
And finally…

Write your own category

  • Nurturing Pioneers to Solve Health InequitiesJohnson and Johnson with Ketchum, J3, Medium Rare, The Shark Group and Real Chemistry

2022

Innovation SABRE Awards North America 2022 - BEST IN SHOW

Winner

Happy Birthday, Twitter

Happy Birthday, TwitterCanadian Centre for Child Protection with No Fixed Address

Finalists

Bospar Messes With Texas

Bospar Messes With TexasBospar with Bospar

Happy Birthday, Twitter

Happy Birthday, TwitterCanadian Centre for Child Protection with No Fixed Address

Bigger Picture

Bigger PictureBudweiser with Allison+Partners

Iceman to Canton

Iceman to CantonCoors Light with ICF Next & Alma

Detroit Youth Choir 'Glory'

Detroit Youth Choir 'Glory'The Detroit Youth Choir with Imagination

Innovation SABRE Awards North America 2025 - CATEGORY WINNERS

The Innovation SABRE Awards

Experiential Marketing

Best in Live Events

  • Boards of Change City of Chicago and When We All Vote with Current Global, FBC

Best in Online/Virtual Events

  • Seeing Farm Tech in Action Through Virtual RealityJohn Deere with Racepoint Global

Best in Digital Promo & Activation

  • Under a RockHotels.com with ICF Next

Best in Sponsorships

  • Iceman to CantonCoors Light with ICF Next & Alma
Earned Media

Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)

  • Bigger PictureBudweiser with Allison+Partners

Best in Digital/Print Media — Business/Trade Media (Earned)

  • How the embrace of innovative tech won Alaska Airlines and a startup major coverage in top-tier pubs Alaska Airlines, Airspace Intelligence with Alaska Airlines PR, The Bulleit Group, C C

Best in Digital/Print Media — Regional (Earned)

  • How EV startup Indigo Technologies caught the wave of Boston’s new tech buzzIndigo Technologies with The Bulleit Group

Best in Broadcast Media — National (Earned)

  • Iceman to CantonCoors Light with ICF Next & Alma

Best in Broadcast Media — Regional (Earned)

  • Bospar Messes With TexasBospar with Bospar

Best in Product Reviews (Earned)

  • Bospar Takes Unistellar To New HeightsUnistellar with Bospar

Best Earned Media with Influencers + Communities

  • Midol's No Apologies PeriodBayer with twelvenote (a Lippe Taylor Group company)

Best Persuasive Content

  • "Who is TSMC?"TSMC with The Hoffman Agency

Best Content Creation for Media Sites (Earned)

  • Bayer Gives Heart Attack and Stroke Survivors a “Most Meaningful Melody” to Inspire a Focus on Their HealthBayer with twelvenote
Sponsored & Paid Media

Best Content Creation for Media Sites (Paid)

  • Don't Wait - For Each Other For Us AllNew Jersey Department of Health with Kivvit

Best Influencer Programs + Endorsements (Paid)

  • Iceman to CantonCoors Light with ICF Next & Alma

Best Media Partnership

  • Tide Designs First Laundry Detergent for Space  Tide

Best SEO/Content Distribution Program (Paid + Organic)

  • Resurrecting the Synopsys Corporate BlogSynopsys with The Hoffman Agency

Best in Digital Marketing/Advertising

  • Clorox Scentiva YAS CLEAN!Clorox Scentiva with Ketchum
Social Media & Community Management

Best Overall Use of Social Media & Platforms

  • Tampax Gets a (Social) Makeover Tampax with Procter & Gamble

Best Use of Social Networks

  • Chipotle Mexican Grill - Discord Career FairChipotle Mexican Grill with Day One Agency

Best Use of Social Video

  • Clorox Scentiva YAS CLEAN!Clorox Scentiva with Ketchum

Best Use of Social Photos

  • Basil Hayden’s Posts Worth Toasting ToBasil Hayden with Day One Agency

Best in Crowdsourcing & Co-creating

  • Think Quik: A Social Influencer Success Story by GoProGoPro with Hotwire

Best in Real-time Engagement

  • Elevating the Gender Gap in SportsDICK'S Sporting Goods with 160over90, VMLY&R

Best in AI/Virtual Reality/Augmented Reality/Immersive Technology/NFTs

  • Seeing Farm Tech in Action Through Virtual RealityJohn Deere with Racepoint Global

Best Meme/ Idea that Taps into a Cultural Moment

  • #ShotforSam Vaccine Incentive ProgramSamuel Adams with MullenLowe Goodby, Silverstein & Partners Hearts & Science

Best Use of Gamification/User-Generated Contests

  • Gamers' Paradise 7-Eleven with M Booth
Brand Content & Creativity

Best in Brand Narratives

  • Tide Designs First Laundry Detergent for Space  Tide

Best in Digital Brand Platforms

  • Syngenta Media Summit Adapts – and Thrives – in Virtual EnvironmentSyngenta with G&S Business Communications

Best in Brand Film/Video

  • Happy Birthday, TwitterCanadian Centre for Child Protection with No Fixed Address

Best Use of Illustrations + Photography

  • How Airspace Intelligence explained its tech through the use of smart artAirspace Intelligence with The Bulleit Group

Best in Audio: Podcasts + Music

  • Clorox Scentiva YAS CLEAN!Clorox Scentiva with Ketchum

Best in Identity Branding

  • Bar SmellsMiller Lite with ICF Next

Best in Social Good + Public Service + Activism

  • Bigger PictureBudweiser with Allison+Partners

Best in Brand Purpose

  • The Strivers InitiativeMastercard with Ketchum, McCann, CARAT
Analytics + Insights

Best Use of Original/Commissioned Research for PR

  • The 3M State of Science Index: Shattering Stereotypes with "Not the Science Type"3M with Ketchum, Generous Films, and Passion Point Collective

Best in Measurement, Post-Campaign Analysis

  • The Incredible Egg ChallengeAmerican Egg Board with Ketchum

Best in Marketing Technology

  • omniearnedID “Cracks” the Code on Measuring Return on InfluenceAmerican Egg Board with Ketchum and Omnicom Public Relations Group
Agency Spotlight

Best Agency Disruption

  • Accessible By DesignCurrent Global with Current Global

Best Agency Thought Leadership

  • Home Country as Stakeholder: The Rising Geopolitical Risk for Business LeadersWeber Shandwick

Most Innovative Diversity, Equity & Inclusion Initiative

  • Bospar Messes With TexasBospar with Bospar

Best Event - Agency (Virtual or Live)

  • Bospar Messes With TexasBospar with Bospar
Special Campaigns

Public Service: Covid-19 / Pandemic

  • Bigger PictureBudweiser with Allison+Partners

Public Service: Social Justice / Racial Equity / #BlackLivesMatter

  • Detroit Youth Choir 'Glory'The Detroit Youth Choir with Imagination

Public Service: Other Non-profit / Charity

  • Cottonelle BLKHLTH #GoodDownThereCottonelle with Ketchum

Healthcare / Pharmaceutical / Health-tech

  • Using AI and Real-World Data to Hyper-Target Heart PatientsAbbott with Real Chemistry and Swoop, part of Real Chemistry

Travel/Hospitality

  • Under a RockHotels.com with ICF Next

Consumer

  • BIC Gets Lit with Snoop Dogg & Martha StewartBIC with MikeWorldWide

Fashion/Retail

  • Thanksgiving Turkey Protection PlanWhole Foods Market with MikeWorldWide

Technology/Clean Energy/Biotech

  • Bospar Takes Unistellar To New HeightsUnistellar with Bospar

Corporate Reputation/B2B/Investors

  • Aligning Education, Skills & Jobs - A Social & Economic ImperativeIBM

Employee Activism/Engagement

  • Bospar Messes With TexasBospar with Bospar

Politics/Public Affairs/Lobbying/Government

  • Fighting For Our Veterans' HealthIAVA with ROKK Solutions
New to Market

Best New Company / Executive Launch

  • PMI: Leveraging a Change in Leadership To Achieve a Better Future, FasterPhilip Morris International

Best New Product / Brand Launch

  • Ford F-150 Lightning RevealFord Motor Company with Imagination & Wieden Kennedy
Innovation Excellence

Innovator of the Year — Agency

  • Bospar: the Politely Pushy, Work-From-Home AgencyBospar with Bospar

Innovator of the Year — Brand

    2021

    Innovation SABRE Awards North America 2021 - BEST IN SHOW

    Winner

    Yet to be announced

    Finalists

    Project 100

    Project 100GiveDirectly with Precision

    Children Belong in the Conversation: HP Empowers Families to Tackle Tough Conversations

    Children Belong in the Conversation: HP Empowers Families to Tackle Tough Conversations HP Inc. with Edelman

    Tampax Partnered With Amy Schumer To Turn Question Marks Into Periods

    Tampax Partnered With Amy Schumer To Turn Question Marks Into PeriodsTampax with MSL (lead agency) Saatchi & Saatchi, Carat, Wunderman Thompson (partners)

    We Are In This Together: Anheuser-Busch Responds To COVID-19

    We Are In This Together: Anheuser-Busch Responds To COVID-19Anheuser-Busch

    #RIPeanut

    #RIPeanutPlanters with ICF Next and VaynerMedia

    America Could Use a Beer

    America Could Use a BeerCoors Light with ICF Next

    Chipotle Wins The Super Bowl with TikTok Timeout

    Chipotle Wins The Super Bowl with TikTok TimeoutChipotle Mexican Grill with Day One Agency, BCW

    Checkr Drives Important Social Change by Highlighting Inequality in Hiring

    Checkr Drives Important Social Change by Highlighting Inequality in Hiring Checkr with Method

    Good Humor: A New Jingle for a New Era

    Good Humor: A New Jingle for a New EraGood Humor (Unilever) with Edelman

    Unleash the Cheetle: Introducing Cheetos Popcorn

    Unleash the Cheetle: Introducing Cheetos PopcornFrito-Lay North America - Cheetos with Ketchum

    Clorox Clears Teachers’ Back-to-School Wish Lists

    Clorox Clears Teachers’ Back-to-School Wish ListsThe Clorox Company with Ketchum

    MUCINEX® Changes the OTC Landscape By Going DTC

    MUCINEX® Changes the OTC Landscape By Going DTC MUCINEX® with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)

    Beat the Zombie Funk with Mucinex

    Beat the Zombie Funk with MucinexMucinex / Reckitt Benckiser with Lippe Taylor

    Innovation SABRE Awards North America 2025 - CATEGORY WINNERS

    The Innovation SABRE Awards

    Experiential Marketing

    Best in Live Events

    • Pantone Color of the Year 2020: A multi-sensory experience Pantone with Huge

    Best in Online/Virtual Events

    • Future of FitFitbit with FleishmanHillard

    Best in Digital Promo & Activation

    • Making Luxury a Virtual ExperienceGrand Seiko with Ketchum

    Best in Sponsorships

    • Royal Canin Puppy Pre-Show AKC National Championship Dog ShowRoyal Canin

    Best in Trade Shows & Awards

    • Come Home to Fresh AirBroan with Cramer-Krasselt
    Earned Media

    Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)

    • Good Humor: A New Jingle for a New EraGood Humor (Unilever) with Edelman

    Best in Digital/Print Media — Business/Trade Media (Earned)

    • How Bospar Helped Yellowbrick Clap Back!Yellowbrick with Bospar

    Best in Digital/Print Media — Regional (Earned)

    • Relief for Utah’s Service Industry and Sanitization for the Navajo NationOgden's Own with GreenRoom

    Best in Broadcast Media — National (Earned)

    • #RIPeanutPlanters with ICF Next and VaynerMedia

    Best in Broadcast Media — Regional (Earned)

    • Divided by Design: Findings from the American SouthE Pluribus Unum with Berni Consulting

    Best in Product Reviews (Earned)

    • How Nautilus Went Pedal-to-Pedal with PelotonNautilus, Inc. with The Hoffman Agency

    Best Earned Media with Influencers + Communities

    • Beat the Zombie Funk with MucinexMucinex / Reckitt Benckiser with Lippe Taylor

    Best Persuasive Content

    • Electric Vehicle Myths BustedFord Motor Company with WPP (BCW, PS-B, GTB), Chrome

    Best Content Creation for Media Sites (Earned)

    • Checkr Drives Important Social Change by Highlighting Inequality in Hiring Checkr with Method
    Sponsored & Paid Media

    Best Content Creation for Media Sites (Paid)

    • Subway: Beyond MeatballSubway Restaurants of Canada with Veritas

    Best Influencer Programs + Endorsements (Paid)

    • Suckers for BrewCoors Light with ICF Next

    Best Media Partnership

    • Nacho Average ShowdownFrito-Lay North America: Tostitos with Ketchum

    Best SEO/Content Distribution Program (Paid + Organic)

    • FREMONT POLICE DEPARTMENT RECRUITMENT PIVOTS IN THE FACE OF NATIONAL TRAGEDYFremont Police Department with The Hoffman Agency

    Best in Digital Marketing/Advertising

    • Chipotle Wins The Super Bowl with TikTok TimeoutChipotle Mexican Grill with Day One Agency, BCW
    Social Media & Community Management

    Best Overall Use of Social Media & Platforms

    • Beat the Zombie Funk with MucinexMucinex / Reckitt Benckiser with Lippe Taylor

    Best Use of Social Networks

    • MUCINEX® Changes the OTC Landscape By Going DTC MUCINEX® with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)

    Best Use of Social Video

    • Chipotle Wins The Super Bowl with TikTok TimeoutChipotle Mexican Grill with Day One Agency, BCW

    Best Use of Social Photos

    • Bread & BreakfastHotels.com with ICF Next

    Best Use of Social Publishing / Blogs

    • How Bospar Helped Yellowbrick Clap Back!Yellowbrick with Bospar

    Best in Crowdsourcing & Co-creating

    • Going the Extra SmileFrito-Lay / Lay's with Ketchum, The Marketing Arm, OMD

    Best in Real-time Engagement

    • America Could Use a BeerCoors Light with ICF Next

    Best in AI/Virtual Reality/Augmented Reality/Immersive Technology

    • Puerto Rico Virtual VacayDiscover Puerto Rico with Ketchum

    Best Meme/Viral Campaign

    • Agree to Disagree: Jif Settles the Jif vs. Gif DebateJif/JM Smucker Co. with MSL, PS1 (Publicis, Zenith, Publicis Media, Moxie), Giphy, Funny or Die

    Best Use of Gamification/User-Generated Contests

    • Black Forest Plants the First Ever Virtual National Forest on InstagramBlack Forest with Day One Agency, Duncan Channon, Golin, Geometry, Mindshare
    Brand Content & Creativity

    Best in Brand Narratives

    • Tampax Partnered With Amy Schumer To Turn Question Marks Into PeriodsTampax with MSL (lead agency) Saatchi & Saatchi, Carat, Wunderman Thompson (partners)

    Best in Digital Brand Platforms

    • Extending STAGR's Unsurpassed Service Model with a Robust Digital EcosystemStallergenes Greer with W2O

    Best in Brand Film/Video

    • The Macallan: World's Best Scotch Whisky ExperiencesThe Macallan with M Booth

    Best Use of Illustrations + Photography

    • Profiles in Resilience Poster SeriesInternational AIDS Society (AIDS 2020) with W2O

    Best in Audio: Podcasts + Music

    • Bring Back Bronco PodcastFord Motor Company with GTB, Pacific Content, Hill Knowlton Strategies

    Best in Identity Branding

    • BRINGING THE LALLEMAND BRANDS TOGETHER – AND TO LIFE​Lallemand Animal Nutrition with G&S Business Communications

    Best in Social Good + Public Service + Activism

    • Project 100GiveDirectly with Precision

    Best in Brand Purpose

    • Hyatt x Zeno - Brand PurposeHyatt Hotels Corporation with Zeno Group
    Analytics + Insights

    Best Use of Original/Commissioned Research for PR

    • 2020 Census: Shape Your Future. Start Here.U.S. Census Bureau with BCW Global

    Best in Measurement, Post-Campaign Analysis

    • Diffusion for Burrow: Achieving PR ROI Through Data-Driven Media Strategy & MeasurementBurrow with Diffusion

    Best in Marketing Technology

    • It's Time to Prove It: Proof BusinessGPS for Marketing & CommunicationsProof Analytics with Hasan & Partners, W2O
    Agency Spotlight

    Best Agency Disruption

    • Invention in PRAdam Ritchie Brand Direction with Adam Ritchie Brand Direction

    Best Agency Thought Leadership

    • Innovation in the Age of COVID-19Kivvit

    Most Innovative Diversity, Equity & Inclusion Initiative

    • Expanding FH Perspectives with True MosaicN/A with FleishmanHillard

    Best Event - Agency (Virtual or Live)

    • Media Genius Master Class: Fellows EditionWeber Shandwick
    Special Campaigns

    Public Service: Covid-19 / Pandemic

    • We Are In This Together: Anheuser-Busch Responds To COVID-19Anheuser-Busch

    Public Service: #BlackLivesMatter / Racial Equity

    • Children Belong in the Conversation: HP Empowers Families to Tackle Tough Conversations HP Inc. with Edelman

    Healthcare / Pharmaceutical / Health-tech

    • MUCINEX® Changes the OTC Landscape By Going DTC MUCINEX® with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)

    Travel/Hospitality

    • Launch of the Chief Virtual Learning Officer (CVLO) ProgramKimpton Hotels & Restaurants with Allison Partners

    Consumer

    • #RIPeanutPlanters with ICF Next and VaynerMedia

    Technology/Clean Energy/Green Energy

    • Microsoft Teams: Solving Video Fatigue through Together Mode Microsoft with WE Communications

    Corporate Reputation/B2B/Investors

    • Avaya: Reinvigorating a 20-Year-Old BrandAvaya with Hotwire

    Employee Activism/Engagement

    • Camp John Hancock – Manulife John Hancock

    Non-profit / Charity

    • Clorox Clears Teachers’ Back-to-School Wish ListsThe Clorox Company with Ketchum

    Politics/Public Affairs/Lobbying/Government

    • Keeping Cannabis Essential Amid The PandemicCannabis Information Project with Marathon Strategies

    Lean Marketing

    • Buy Happiness – Rent a FinnVisit Finland with Zapwater Communications

    Micro Marketing

    • Sparking A Dialogue of Hope for LGBTQ Youth The Trevor Project with GCI Health
    New to Market

    Best New Company / Executive Launch

    • How Prodoscore Makes Work from Home Actually WorkProdoscore with Bospar

    Best New Product / Brand Launch

    • Unleash the Cheetle: Introducing Cheetos PopcornFrito-Lay North America - Cheetos with Ketchum
    Innovation Excellence

    Innovator of the Year — Agency

    • An Act of Defiance!Bospar with Bospar

    Innovator of the Year — Brand

    • Kathy Krenger, Senior Vice President of Global Communications Hyatt Hotels Corporation with Zeno Group

    Innovator of the Year — Business Leader

      2020

      Innovation SABRE Awards North America 2020 - BEST IN SHOW

      Winner

      Yet to be announced

      Finalists

      Chipotle Reward Me - The only thing better than free money is free Chipotle

      Chipotle Reward Me - The only thing better than free money is free ChipotleChipotle with Day One Agency

      Broadway the Rainbow

      Broadway the RainbowSkittles with ICF Next

      #AcceptanceMatters

      #AcceptanceMatters Mastercard with Ketchum, McCann, BMF

      Driscoll's Rosé Berry Limited Edition Summer Launch

      Driscoll's Rosé Berry Limited Edition Summer LaunchDriscoll's with Allison Partners

      Tag Responsibly, Keep Jackson Hole Wild

      Tag Responsibly, Keep Jackson Hole WildJackson Hole Travel & Tourism Board with Exponent PR

      Teen Summer Challenge

      Teen Summer ChallengePlanet Fitness

      OpenTable Goes Into #DiningMode for Mother’s Day

      OpenTable Goes Into #DiningMode for Mother’s DayOpen Table with Carmichael Lynch Relate

      Keeping Fortnite Fresh

      Keeping Fortnite FreshWendy's with Ketchum with VMLY&R and Spark Foundry

      Railroad Ties

      Railroad TiesAncestry with Weber Shandwick

      The Shape of History

      The Shape of HistoryHulu with Courageous Studios/UM

      Wrangler Claps Back - Lil Nas X Collection

      Wrangler Claps Back - Lil Nas X CollectionWrangler with French | West | Vaughan

      Fremont Police Department Turns to Microsite to Reach Job Candidates

      Fremont Police Department Turns to Microsite to Reach Job CandidatesCity of Fremont with The Hoffman Agency

      Innovation SABRE Awards North America 2025 - CATEGORY WINNERS

      The Innovation SABRE Awards

      Experiential Marketing

      Best in Live Events

      • #AcceptanceMatters Mastercard with Ketchum, McCann, BMF

      Best in Digital Promo & Activation

      • Chipotle Reward Me - The only thing better than free money is free ChipotleChipotle with Day One Agency

      Best in Sponsorships

      • Over Delivering for Super Bowl LIIIPizza Hut with Zeno Group

      Best in Trade Shows & Awards

      • From Shadow to Spotlight - How speaking helped Zoox gain an inside track on rivalsZoox with The Bulleit Group
      Earned Media

      Best in Digital/Print Consumer Media (Earned)

      • Driscoll's Rosé Berry Limited Edition Summer LaunchDriscoll's with Allison Partners

      Best in Digital/Print B2B Media (Earned)

      • WSJ really IS the Future of Everything, when it comes to AI and EthicsAffectiva with March Communications

      Best in Broadcast Media (Earned)

      • Teen Summer ChallengePlanet Fitness

      Best in Product Reviews (Earned)

      • SickKids Airbnb SickKids Foundation with No Fixed Address

      Best Earned Media with Influencers + Communities

      • Mahomes 57Heinz with ICF Next

      Best Persuasive Content

      • UL Close Before You DozeUL with Allison Partners

      Best Content Creation for Media Sites (Earned)

      • Natty Light Summer InternNatural Light with M&C Saatchi Sport & Entertainment
      Sponsored & Paid Media

      Best Content Creation for Media Sites (Paid)

      • The Super American Pecan-A-ThonAmerican Pecan Council with Weber Shandwick

      Best Influencer Programs + Endorsements (Paid)

      • David Dobrik Breaks Records with Chipotle Chipotle with Day One Agency

      Best Media Partnership

      • #SponCon VowsHotels.com with ICF Next

      Best SEO/Content Distribution Program (Paid + Organic)

      • Fremont Police Department Turns to Microsite to Reach Job CandidatesCity of Fremont with The Hoffman Agency

      Best in Digital Marketing/Advertising

      • Fantasy LifeFantasy Life with Hot Paper Lantern
      Social Media & Community Management

      Best Use of Integrated Social Media

      • OpenTable Goes Into #DiningMode for Mother’s DayOpen Table with Carmichael Lynch Relate

      Best Use of Social Networks

      • Keeping Fortnite FreshWendy's with Ketchum with VMLY&R and Spark Foundry

      Best Use of Video Networks

      • ASMR for DIYersBehr with ICF Next

      Best Use of Photo Networks

      • Tag Responsibly, Keep Jackson Hole WildJackson Hole Travel & Tourism Board with Exponent PR

      Best in Crowdsourcing & Co-creating

      • Chipotle’s Summer of TikTokChipotle with Day One Agency

      Best in Real-time Engagement

      • Wrangler Claps Back - Lil Nas X CollectionWrangler with French | West | Vaughan

      Best Meme/Viral Campaign

      • Mahomes 57Heinz with ICF Next

      Best Use of Gamification/User-Generated Contests

      • Keeping Fortnite FreshWendy's with Ketchum with VMLY&R and Spark Foundry
      Brand Content & Creativity

      Best in Brand Narratives

      • Broadway the RainbowSkittles with ICF Next

      Best in Digital Brand Platforms

      • Microsite Tells the Fremont Police Department's Brand Story to Job CandidatesCity of Fremont with The Hoffman Agency

      Best in Brand Film/Video

      • Railroad TiesAncestry with Weber Shandwick

      Best in Brand Animation

      • EARTHRYOT (A Verizon Media Company) with Rogers & Cowan

      Best Use of Illustrations + Photography

      • Ask About the CurveEndo Pharmaceuticals with Ogilvy

      Best in Audio: Podcasts + Music

      • RUNAWAY TRAIN 25National Center for Missing & Exploited Children with Powell Communications and M/H VCCP

      Best in Identity Branding

      • Doritos Another Level Frito-Lay with Ketchum

      Best in Social Good + Public Service

      • 360PR HELPS STONYFIELD ORGANIC TAKE ITS MISSION TO NEW PASTURESSTONYFIELD ORGANIC with 360PR

      Best in Brand Purpose

      • Secret x USWNT: Equal Work, Equal Sweat, Equal Pay Secret Deodorant (Procter & Gamble) with DeVries Global
      Analytics + Insights

      Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

      • Conoco Chooses Go with #MyHeroConocoPhillips 66/Conoco with Carmichael Lynch Relate

      Best Use of Original/Commissioned Research for PR

      • "It's About Respect" Sexual Violence Prevention PilotWashington State Department of Health with C C

      Best in Measurement, Post-Campaign Analysis

      • Edelman Intelligence for Hologic: Getting Tested Gets Put to the TestHologic

      Best in Marketing Technology

      • Zignal Labs – Best in Marketing TechnologyZignal Labs
      Agency Spotlight

      Best Agency Disruption

      • Ketchum: A Pivot Toward the FutureKetchum with Ketchum

      Best Agency Publishing Platform

      • Techruptors & the Social Permission Tipping PointKetchum with Ketchum

      Most Innovative Recruitment/Retention Initiative

      • We're not in Kansas AnymoreBospar with Bospar

      Most Innovative Diversity & Inclusion Initiative

      • FH PerspectivesNot Applicable with FleishmanHillard

      Best Live Event - Agency

      • A Healthcare Targeted Approach to Provide Client ValueN/A with W2O
      Special Campaigns

      Corporate/B2B

      • Hack The BracketAdobe

      Consumer

      • Reese's Candy ConverterReese's with Zeno Group

      Healthcare

      • Taste Test Drive GSK Consumer Healthcare, Nicorette with Weber Shandwick

      Financial Sector

      • Data Rules Everything Around Me (D.R.E.A.M): How Zelle® used Data to Make “Everyday Better”Early Warning with Huge

      Social Good/Non-profit

      • Just One TripKing County Metro with C C

      Social Purpose

      • The Shape of HistoryHulu with Courageous Studios/UM

      Politics/Public Affairs/Lobbying/Government

      • Ad Hoc Utilities Group Public Affairs CampaignAd Hoc Utilities Group (AHUG) with Chartwell Strategy Group

      Technology

        Employee Engagement

        • #HitMeWithYourFluShotChristiana Care Health System

        Lean Marketing

        • A More Fashionable Finland with #ANTHROINFINLANDVisit Finland with Zapwater Communications

        Micro Marketing

        • How to create an October SurpriseUnisys with Bospar
        New to Market

        Best New Company Launch

        • Making Masturbation MainstreamplusOne with Hotwire

        Best New Product Launch

        • LEGO® Education SPIKE™ Prime – The Building Bricks to Confidence in LearningLEGO Education
        Innovation Excellence

        Most Innovative Agency Initiative

        • Courageous StudiosCourageous Studios

        Innovator of the Year — Agency

        • Jim WeissN/A with W2O

        Innovator of the Year — Brand

        • Catherine Hernandez-Blades, SVP & Chief ESG & Communications Officer, Aflac Aflac

        2019

        Innovation SABRE Awards North America 2019 - BEST IN SHOW

        Winner

        Yet to be announced

        Finalists

        Beauty gets ugly: Chainsaws and soldiers at CES

        Beauty gets ugly: Chainsaws and soldiers at CESFOREO with GreenRoom PR Agency

        Prescribed to Death

        Prescribed to DeathNational Safety Council with Ketchum, Energy BBDO, m ss ng p eces, The Mill, Flare, PHD

        Exclusive the Rainbow

        Exclusive the RainbowSkittles with ICF Next

        Mayochup

        MayochupHeinz with ICF Next

        JIM, The First Smart Decanter

        JIM, The First Smart DecanterJim Beam with ICF Next

        Milking My Ladies: Launching the Elvie Pump

        Milking My Ladies: Launching the Elvie PumpElvie with SourceCode

        Prosocial: Changing the Conversation Around 13 Reasons Why

        Prosocial: Changing the Conversation Around 13 Reasons Why Netflix with Zeno Group

        Teaching Chefs to Go Whole Hog for Prosciutto di Parma

        Teaching Chefs to Go Whole Hog for Prosciutto di ParmaConsorzio del Prosciutto di Parma with Padilla

        Kit Kat Love Story

        Kit Kat Love StoryKit Kat with Ketchum

        Outrageous Fans   Outrageous Product = Outrageous Launch

        Outrageous Fans Outrageous Product = Outrageous LaunchReese's with Ketchum

        #RepresentLove

        #RepresentLoveTinder with M Booth

        Influencers Take to the Skies and Go #UPINTHEFINNAIR

        Influencers Take to the Skies and Go #UPINTHEFINNAIRFinnair with Zapwater Communications, Inc.

        Conoco Launches “Choose Go”

        Conoco Launches “Choose Go”Phillips 66/Conoco with Carmichael Lynch Relate

        Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese

        Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream CheeseArla with Carmichael Lynch Relate

        Helzberg Diamonds Breaks the Rules of Engagement

        Helzberg Diamonds Breaks the Rules of EngagementHelzberg Diamonds with Carmichael Lynch Relate

        The Day IHOP Flipped the Script

        The Day IHOP Flipped the ScriptIHOP with Creative: Droga5 /Media Buying: Initiative/ Social Media: MRM/McCann /POP: Barkley US

        Feel More: Redefining Masculinity by Destigmatizing Masturbation Around the World

        Feel More: Redefining Masculinity by Destigmatizing Masturbation Around the WorldTENGA with Burson Cohn & Wolfe

        How an unknown startup went against tech favorite: Elon Musk

        How an unknown startup went against tech favorite: Elon MuskThor Trucks with The Bulleit Group

        Champions of Science: The Art of Ending Stigma

        Champions of Science: The Art of Ending StigmaJanssen Pharmaceutical Companies of Johnson & Johnson

        Colgate Saves Water, Builds Business and Slows GHG Emissions

        Colgate Saves Water, Builds Business and Slows GHG EmissionsColgate-Palmolive with BCW

        More Powerful Together: Shining a New Light on the HeForShe Movement and Gender Equality

        More Powerful Together: Shining a New Light on the HeForShe Movement and Gender EqualityUnited Nations HeForShe Movement with FleishmanHillard New York

        Barefoot Wines Creates Parody Music Group, the Slay Team

        Barefoot Wines Creates Parody Music Group, the Slay TeamBarefoot with MWWPR

        Innovation SABRE Awards North America 2025 - CATEGORY WINNERS

        The Innovation SABRE Awards

        Experiential Marketing

        Best in Live Events

        • Milking My Ladies: Launching the Elvie PumpElvie with SourceCode

        Best in Digital Promo & Activation

        • #RepresentLoveTinder with M Booth

        Best in Sponsorships

        • Taste the Gold: Hershey’s Shares Olympic Gold PlatformThe Hershey Company with Ketchum

        Best in Trade Shows & Awards

        • Beauty gets ugly: Chainsaws and soldiers at CESFOREO with GreenRoom PR Agency
        Earned Media

        Best in Digital/Print Consumer Media (Earned)

        • Exclusive the RainbowSkittles with ICF Next

        Best in Digital/Print B2B Media (Earned)

        • Bringing Life-Altering Med-Tech to National AttentionINSIGHTEC with Red Lorry Yellow Lorry

        Best in Broadcast Media (Earned)

        • Helzberg Diamonds Breaks the Rules of EngagementHelzberg Diamonds with Carmichael Lynch Relate

        Best in Product Reviews (Earned)

        • Retro Pitch Hits Emotional Touch Point with ReviewersNautilus Inc. with The Hoffman Agency

        Best Earned Media with Influencers + Communities

        • Influencers Take to the Skies and Go #UPINTHEFINNAIRFinnair with Zapwater Communications, Inc.

        Best Persuasive Content

        • Feel More: Redefining Masculinity by Destigmatizing Masturbation Around the WorldTENGA with Burson Cohn & Wolfe

        Best Content Creation for Media Sites (Earned)

        • JIM, The First Smart DecanterJim Beam with ICF Next
        Sponsored & Paid Media

        Best Content Creation for Media Sites (Paid)

        • Welcome to the Water Revolution Niagara Conservation with Padilla

        Best Influencer Programs + Endorsements (Paid)

        • Colgate Saves Water, Builds Business and Slows GHG EmissionsColgate-Palmolive with BCW

        Best Media Partnership

        • Challenging Perceptions to Change the Future of FoodLand O'Lakes with Exponent PR, Colle McVoy

        Best Seo/Content Distribution Program (Paid + Organic)

        • Fremont Website Takes Holistic Approach to SEOCity of Fremont with The Hoffman Agency

        Best in Digital Marketing/Advertising

        • Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream CheeseArla with Carmichael Lynch Relate
        Social Media & Community Management

        Best Use of Integrated Social Media

        • #RepresentLoveTinder with M Booth

        Best Use of Social Networks

        • MayochupHeinz with ICF Next

        Best Use of Video Networks

        • Hilton Declares Affordable Suites for All Embassy, Homewood and Home2 Suites by Hilton with GSDM and rbb Communications

        Best Use of Photo Networks

        • Celebrating Equal Parts Cocktails, Charity and Creativity for Negroni Week 2018Campari with M Booth

        Best Use of Blogs

        • Calling in the Experts: Answers for Tough Questions on the FarmCenex with Exponent PR

        Best in Crowdsourcing & Co-creating

        • Champions of Science: The Art of Ending StigmaJanssen Pharmaceutical Companies of Johnson & Johnson

        Best in Real-time Engagement

        • Kit Kat Love StoryKit Kat with Ketchum

        Best Meme/Viral Campaign

        • MayochupHeinz with ICF Next

        Best Use of Gamification/User-Generated Contests

        • Outrageous Fans Outrageous Product = Outrageous LaunchReese's with Ketchum
        Brand Content & Creativity

        Best in Brand Narratives

        • Prosocial: Changing the Conversation Around 13 Reasons Why Netflix with Zeno Group

        Best in Digital Brand Platforms

        • Alizila - Alibaba Group with N/A - all done in house

        Best in Brand Film/Video

        • Today's All-American Family and Unconscious BiasHP with Edelman

        Best in Brand Animation

        • Explanimators Video SeriesMicrosoft with Microsoft Story Labs

        Best Use of Illustrations + Photography

        • Creating an Unlikely Water HeroScotts Miracle-Gro with Zeno Group

        Best in Audio: Podcasts + Music

        • Two Scientists Walk Into a Bar, a podcast for the scientist (in all of us)Genentech, a member of the Roche Group with Weber Shandwick

        Best in Identity Branding

        • Barefoot Wines Creates Parody Music Group, the Slay TeamBarefoot with MWWPR

        Best in Social Good + Public Service

        • Prescribed to DeathNational Safety Council with Ketchum, Energy BBDO, m ss ng p eces, The Mill, Flare, PHD
        Analytics + Insights

        Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

        • Conoco Launches “Choose Go”Phillips 66/Conoco with Carmichael Lynch Relate

        Best Use of Original/Commissioned Research for PR

        • Clean is the BeginningClorox with Ketchum

        Best in Measurement, Post-Campaign Analysis

        • Development of the Hypatia Gravity Score to Measure Media ImpactHypatia with Lippe Taylor

        Best in Marketing Technology

        • W2O's Search Magic 8-Ball: Using Search Analytics to Map Intent and Drive PESO ActivationNot Applicable
        Agency Spotlight

        Best Agency Marketing

        • Creating Cultures of Empowerment: Have Her BackGolin with Golin

        Best Agency Disruption - Tools & Tactics

        • Meet Q: AI Powered Community ManagementWeber Shandwick with Weber Shandwick

        Best Agency Blog, Editorial, Communications Platform

        • W2O Integrated Thought LeadershipW2O

        Best Live Event - Agency

        • W2O – Joining Forces with SXSW Interactive 2018 to Provide Client ValueW2O
        Special Campaigns

        Corporate/B2B

        • Teaching Chefs to Go Whole Hog for Prosciutto di ParmaConsorzio del Prosciutto di Parma with Padilla

        Consumer

        • Exclusive the RainbowSkittles with ICF Next

        Healthcare

        • Champions of Science: The Art of Ending StigmaJanssen Pharmaceutical Companies of Johnson & Johnson

        Financial Sector

        • Mental Health & The Finance Advice Relationship Bridgehouse Asset Managers

        Social Good/Non-profit

        • More Powerful Together: Shining a New Light on the HeForShe Movement and Gender EqualityUnited Nations HeForShe Movement with FleishmanHillard New York

        Government/Public Affairs/Lobbying

        • The Patients Are Waiting: How HARPA Will Change Lives NowSuzanne Wright Foundation with Ketchum

        Technology

        • #RepresentLoveTinder with M Booth

        Employee Engagement

        • Opportunities & Challenges Animation SeriesMerck with Gagen MacDonald

        Crisis Management

        • From “S.O.S” to “Bienvenidos”: Puerto Rico Asks Media To #CoverTheProgressDiscover Puerto Rico with Ketchum

        Lean Marketing

        • How an unknown startup went against tech favorite: Elon MuskThor Trucks with The Bulleit Group

        Micro Marketing

        • The Hot-Cheetos TurkeyReynolds with ICF Next
        New to Market

        Best New Company Launch

        • How an unknown startup went against tech favorite: Elon MuskThor Trucks with The Bulleit Group

        Best New Product Launch

        • The Day IHOP Flipped the ScriptIHOP with Creative: Droga5 /Media Buying: Initiative/ Social Media: MRM/McCann /POP: Barkley US
        Innovation Excellence

        Most Innovative Project - University/College Level (Pro Bono Category)

        • W2O’s Center for Social CommerceW2O

        Most Innovative Agency Initiative

        • Creating Cultures of Empowerment: Have Her BackGolin with Golin

        Most Innovative Marketing/Communications Professional - Agency

        • Adam Ritchie, PR InventorAdam Ritchie Brand Direction with Adam Ritchie Brand Direction

        Most Innovative Brand Marketing/Communications Professional - Brand

        • My Special Aflac DuckCatherine Hernandez-Blades/Aflac with Sproutel
        • TIme to Vote Levi Strauss & Co and Patagonia