Q: How do the Innovation SABRE Awards fit into the Holmes Report's other initiatives?
The Innovation SABREs are among the award competitions that we take into account for our Global Creative Index, the Global SABRE Awards and when evaluating an agency's caliber of work for Agency of the Year consideration.
Q: What does In2 mean? What does SABRE stand for?
In2 is our abbreviation for insight and innovation — two of the qualities we are celebrating with these awards. SABRE stands for Superior Achievement in Branding, Reputation & Engagement.
Q: What are the eligibility requirements?
Q: What are the categories?
You can see the full category list here.
Q: When is the awards ceremony?
The Innovation SABRE Awards ceremony will take place virtually in February 2021. More details coming soon.
Q: How should I format my entry?
This is important! You can send a two-page PDF or a deck that doesn’t exceed 10 slides. We also highly encourage short video summaries of campaigns or sizzle reels. No Word documents please!
When possible, please try to include all relevant materials within your entry (rather than in the supporting documents). You can include active links, including those to videos, media coverage, etc, within the entry. Please note, if you are submitting for a visual category (or a visual plays heavily into your submission) please include the visual within your entry.
While context is important, we find that judges favor entries that tell a compelling story with visuals, graphics and an emphasis on the quality (not quantity) of supporting points. This means keeping the submissions within the space limitations and making them interesting to read.
All entries will be submitted online — entry form here.
Q: Do you require budget information?
We do not require budget information — except for the “Lean” categories. We understand that many clients are sensitive about releasing this information.If budget information is included (and many of our judges find it helpful), it will be treated in strictest confidence.
Q: Who can enter?
The In2 SABRE competition is open to anyone working in any other field related to public relations, communications, advertising, social media, marketing, storytelling, branding, reputation management and stakeholder engagement. We welcome entries from consulting firms, agencies, corporate departments, not-for-profit organizations, government agencies, or other institutions, without restriction.
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