The 2021 Innovation SABRE Awards — North America gala will take virtually on February 24, 2021.

We will be hosting PRovoke — North America virtually during the day. Registration details will be available soon.

To see last year's Innovation SABRE winners — North America, click here.  (Last year's finalists, can be found here.)

Finalists

Experiential Marketing

Best in Live Events

• Beat the Zombie Funk with Mucinex — Mucinex / Reckitt Benckiser with Lippe Taylor
• Chipotle Together — Chipotle with Day One Agency
• Cholula Ink — Cholula with BCW, The Fourth, and Spitball
• Pantone Color of the Year 2020: A multi-sensory experience — Pantone with Huge
• The ESA Game Generation — Entertainment Software Association with Ketchum

Best in Online/Virtual Events

• Future of Fit — Fitbit with FleishmanHillard
• Operation Cow School for At-Home Kids — California Milk Advisory Board with Ketchum
• The Home Depot Skeleton Goes Viral Following First-Ever Virtual Seasonal Showcase — The Home Depot with MSL
• The Patrón More Than Tequila Music Series — Patrón Tequila with M Booth
• United We Move — Planet Fitness with ICR, Barkley

Best in Digital Promo & Activation

• Chief Meme Officer — Bud Light with Weber Shandwick 3PM
• Making Luxury a Virtual Experience — Grand Seiko with Ketchum
• Mucinex Changes the OTC Landscape By Going DTC — Mucinex with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)
• The Power of the Latinx VOTE — Voto Latino with MWWPR
• Wines of Germany and Wine.com Sales Promotion — Wines of Germany with RF|Binder

Best in Sponsorships

• Are You Ready for a Monkey Knife Fight — Monkey Knife Fight with Hot Paper Lantern
• Royal Canin Puppy Pre-Show AKC National Championship Dog Show — Royal Canin
• The Old Forester Kentucky Turtle Races — Old Forester with Current Global, Energy BBDO

Best in Trade Shows & Awards

• In the midst of the pandemic, Hoffman created a press conference for Supermicro — Supermicro with The Hoffman Agency
• Come Home to Fresh Air — Broan with Cramer-Krasselt

Earned Media

Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)

• America Could Use a Beer — Coors Light with ICF Next
• Charmin Go Labs Wipes Up at CES — Charmin with MSL
• Good Humor: A New Jingle for a New Era — Good Humor (Unilever) with Edelman
• Kingsford Together with BBQ — Kingsford Charcoal with Current Global
• Pantone Color of the Year 2020: A multi-sensory experience — Pantone with Huge

Best in Digital/Print Media — Business/Trade Media (Earned)

• Avaya: Reinvigorating a 20-Year-Old Brand — Avaya with Hotwire
• Charting a New Course for Rural Healthcare — Chartis with Hot Paper Lantern
• How Bospar Helped Yellowbrick Clap Back! — Yellowbrick with Bospar
• Sharing the Promise of AI – One Smell at A Time — Intel Corp. with Ketchum
• IBM Drives Change with Facial Recognition Product Withdrawal — IBM 

Best in Digital/Print Media — Regional (Earned)

• DC Ad Tax — Motion Picture Association with Kivvit
• Domo Helps the World Through Its Data Expertise With Free COVID-19 Tracker — Domo with Method
• Media Coverage for the Colorado Apartment Association during COVID-19 — Colorado Apartment Association with Novitas Communications
• Official State Beer of Utah — Budweiser with Allison+Partners
• Relief for Utah’s Service Industry and Sanitization for the Navajo Nation — Ogden's Own with GreenRoom

Best in Broadcast Media — National (Earned)

• #RIPeanut — Planters with ICF Next and VaynerMedia
• America Could Use a Beer — Coors Light with ICF Next
• Ancestry.com Discovers Tom Hanks is Related to Mr. Rogers — Ancestry.com with Lippe Taylor
• Charmin Go Labs Wipes Up at CES — Charmin with MSL
• The Fight to End LGBTQ Workplace Discrimination — Buckley Beal LLP with Poston Communications

Best in Broadcast Media — Regional (Earned)

• America Could Use a Beer — Coors Light with ICF Next
• Divided by Design: Findings from the American South — E Pluribus Unum with Berni Consulting
• Unisys Security Index: Staying Safe. Staying Connected. Staying Secure. — Unisys with Bospar

Best in Product Reviews (Earned)

• Changing Perceptions Through Transparency — Zoox with The Bulleit Group
• Driving America's Fastest Growing TV Brand — Hisense USA with Max Borges Agency
• How Nautilus Went Pedal-to-Pedal with Peloton — Nautilus, Inc. with The Hoffman Agency
• NEMA Chicago named an “instant landmark” by the Chicago Tribune — NEMA Chicago with Zapwater Communications
• One Powerful Review in The Wirecutter Drives Big Impact for Quicken — Quicken with Method

Best Earned Media with Influencers + Communities

• Be the One — Microsoft with WE Communications in partnership with Microsoft and McCann New York
• Beat the Zombie Funk with Mucinex — Mucinex / Reckitt Benckiser with Lippe Taylor
• Kiva: Helping Financially Excluded Communities — Kiva with Hotwire
• McDonald's HACER® National Scholarship — McDonald's with BODEN Agency
• TWIX Kicks — TWIX, a Mars Wrigley Brand with Weber Shandwick, The Marketing Arm

Best Persuasive Content

• Building the Hydrogen Economy-Plug Power, from manufacturer to energy company- 1,178% stock increase — Plug Power with The Bulleit Group
• Checkr Drives Important Social Change by Highlighting Inequality in Hiring — Checkr with Method
• Electric Vehicle Myths Busted — Ford Motor Company with WPP (BCW, PS-B, GTB), Chrome
• Take Your Cat to the Vet (#Cat2Vet) Campaign — Royal Canin with Sedlock Partners, LLC.
• WOWTech Lily Allen Launch — WOWTech with fischerAppelt

Best Content Creation for Media Sites (Earned)

• #RIPeanut — Planters with ICF Next and VaynerMedia
• Checkr Drives Important Social Change by Highlighting Inequality in Hiring — Checkr with Method
• How Bospar Helped Yellowbrick Clap Back! — Yellowbrick with Bospar
• Research & Trend-Driven Thought Leadership to Sustain Market Momentum — Smartly.io with PAN Communications
• Vertical Content Elevates Nokia’s Expertise in Enterprise Digitalization — Nokia with The Hoffman Agency

Sponsored & Paid Media

Best Content Creation for Media Sites (Paid)

• Be Fever Ready with FeverAll — FeverAll Acetaminophen Suppositories with RLA Collective, A Ruder Finn Company
• CATOLOGY: Fostering A Better Tomorrow — Royal Canin
• COVID-19 Campaign — Washington State Department of Health with C+C
• Royal Canin Puppy Pre-Show AKC National Championship Dog Show — Royal Canin
• Subway: Beyond Meatball — Subway Restaurants of Canada with Veritas

Best Influencer Programs + Endorsements (Paid)

• CeraVe Fosters Skinfluencer Relationship to Gain Virality and Media Attention in a Cluttered Category — CeraVe with Coyne PR
• From Water Jugs to Dumbbells — Bowflex Influencers Bring Fitness Home — Nautilus, Inc. with The Hoffman Agency
• Marketing Moneyball: How a challenger brand reshaped influencer marketing — Zevo with Citizen Relations
• Suckers for Brew — Coors Light with ICF Next
• You Up For This? Wendy’s Takes on Breakfast — The Wendy's Company with Ketchum, VML Y&R, Spark Foundry

Best Media Partnership

• Nacho Average Showdown — Frito-Lay North America: Tostitos with Ketchum
• Reimagining a Legacy: Medela Launches Pump in Style with MaxFlow Technology Breast Pump — Medela LLC with Ogilvy
• Share A Square — Cottonelle with Ketchum, FCB Chicago, Mindshare
• The ESA Game Generation — Entertainment Software Association with Ketchum
• The Macallan: World's Best Scotch Whisky Experiences — The Macallan with M Booth

Best SEO/Content Distribution Program (Paid + Organic)

• Bridging the remote learning divide during COVID-19 — hoopla digital with MWWPR
• Fremont Police Department Recruitment Pivots in the Face of National Tragedy — Fremont Police Department with The Hoffman Agency
• NZ Legal Disruptor McCarthyFinch Leverages SEO to Enter the U.S. Market — McCarthyFinch with The Hoffman Agency

Best in Digital Marketing/Advertising

• Be Fever Ready with FeverAll — FeverAll (Taro Pharmaceuticals) with RLA Collective, A Ruder Finn Company
• Chipotle Wins The Super Bowl with TikTok Timeout — Chipotle Mexican Grill with Day One Agency and BCW
• Elevating Clark — University of Maryland - A. James Clark School of Engineering
• Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem — Stallergenes Greer with W2O
• Seattle Promise: Equity in Higher Education — Seattle Colleges with C+C

Social Media & Community Management

Best Overall Use of Social Media & Platforms

• Beat the Zombie Funk with Mucinex — Mucinex / Reckitt Benckiser with Lippe Taylor
• Chipotle Together — Chipotle with Day One Agency
• Poise Bounce Back Grants — Poise with Ketchum
• The KitchenAid #MakeItTogether Campaign — KitchenAid with MSL, Digitas
• The Road to a Vaccine — Johnson & Johnson

Best Use of Social Networks

• #HusbandMaterial — United Nations - He for She with OH Partners
• Creating a Game-Changing Online Destination to Prime the Market for a Category Game-Changer — Horizon Therapeutics with WE Communications
• Inspiring Plant-Based Cooking at Home — Nasoya with 360PR+
• Mucinex Changes the OTC Landscape By Going DTC — Mucinex with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)
• Puerto Rico Virtual Vacay — Discover Puerto Rico with Ketchum

Best Use of Social Video

• #HusbandMaterial — United Nations - He for She with OH Partners
• #NewRoutine for the New Normal — Gillette with MMK+ (Ketchum, Touchstorm, Stagwell, Carat)
• Beat the Zombie Funk with Mucinex — Mucinex / Reckitt Benckiser with Lippe Taylor
• Chipotle Wins The Super Bowl with TikTok Timeout — Chipotle Mexican Grill with Day One Agency and BCW
• The Macallan: World's Best Scotch Whisky Experiences — The Macallan with M Booth

Best Use of Social Photos

• Black Forest Plants the First Ever Virtual National Forest on Instagram — Black Forest with Day One Agency, Duncan Channon, Golin, Geometry, Mindshare
• Bread & Breakfast — Hotels.com with ICF Next

Best Use of Social Publishing / Blogs

• Elevating Salesforce Industries Narrative Through Data-Driven Executive Social Visibility — Salesforce with Zeno Group
• How Bospar Helped Yellowbrick Clap Back! — Yellowbrick with Bospar

Best in Crowdsourcing & Co-creating

• Black Forest Plants the First Ever Virtual National Forest on Instagram — Black Forest with Day One Agency, Duncan Channon, Golin, Geometry, Mindshare
• Going the Extra Smile — Frito-Lay / Lay's with Ketchum, The Marketing Arm, OMD
• National Chocolate Chip Day Remix The Original Contest — Nestle Toll House with Ketchum
• Sweet & Sour sides of YouTube & TikTok — American Licorice Company with Greenroom
• Viactiv Chews to be Strong User-Generated Content — Viactiv with RLA Collective, a Ruder Finn Company

Best in Real-time Engagement

• America Could Use a Beer — Coors Light with ICF Next
• Chipotle Together — Chipotle with Day One Agency
• House of Budweiser — Budweiser with Allison+Partners
• Irish Spring Hijacks College Game Day — Irish Spring with BCW Global
• Relief for Utah’s Service Industry and Sanitization for the Navajo Nation — Ogden's Own with GreenRoom

Best in AI/Virtual Reality/Augmented Reality/Immersive Technology

• Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem — Stallergenes Greer with W2O
• Future of Fit — Fitbit with FleishmanHillard
• Homegate Hero — Frito-Lay North America: Tostitos with Ketchum and Genesco Sports
• Pantone Color of the Year 2020: A multi-sensory experience — Pantone with Huge
• Puerto Rico Virtual Vacay — Discover Puerto Rico with Ketchum

Best Meme/Viral Campaign

• #RIPeanut — Planters with ICF Next and VaynerMedia
• Agree to Disagree: Jif Settles the Jif vs. Gif Debate — Jif/JM Smucker Co. with MSL, PS1 (Publicis, Zenith, Publicis Media, Moxie), Giphy, Funny or Die
• Chief Meme Officer — Bud Light with Weber Shandwick 3PM
• Good Humor: A New Jingle for a New Era — Good Humor (Unilever) with Edelman
• Peninsula Open Space Trust (POST) and the Coyote-Badger Adventure — Peninsula Open Space Trust (POST) with Landis Communications

Best Use of Gamification/User-Generated Contests

• Black Forest Plants the First Ever Virtual National Forest on Instagram — Black Forest with Day One Agency, Duncan Channon, Golin, Geometry, Mindshare
• National Chocolate Chip Day Remix The Original Contest — Nestle Toll House with Ketchum
• P&G Ventures - Virtual Innovation Challenge — P&G Ventures with The Bulleit Group

Brand Content & Creativity

Best in Brand Narratives

• #RIPeanut — Planters with ICF Next and VaynerMedia
• Bringing 'Funlightenment' to Summer 2020 — Blue Bunny with ICF Next FCBX
• Cascade Convinces People to Do It Every Night to Save Water — Cascade with M Booth
• Tampax Partnered With Amy Schumer To Turn Question Marks Into Periods — Tampax with MSL (lead agency) Saatchi & Saatchi, Carat, Wunderman Thompson (partners)
• Tequila Don Julio Celebrates A Chariable Cinco de Mayo with "It's Cinco Somewhere" Virtual Campaign — Diageo with Hunter, Anomaly New York, Vayner Media, and starpower

Best in Digital Brand Platforms

• "3C Digital Makeover," a Connected Commerce Council and PLUS Communications Campaign — Connected Commerce Council with PLUS Communications
• Bridging the remote learning divide during COVID-19 — hoopla digital with MWWPR
• Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem — Stallergenes Greer with W2O
• No Longer a Nice to Have: a New Way to Experience Printing While Staying Safer at Home — HP Inc. with Goodby Silverstein & Partners, Edelman
• The Progressive International Motorcycle Shows launches ContinueTheRide.com — Progressive International Motorcycle Shows/Informa Markets

Best in Brand Film/Video

• #RIPeanut — Planters with ICF Next and VaynerMedia
• Queso Relaxation Video — Moe's Southwest Grill with M Booth
• The Macallan: World's Best Scotch Whisky Experiences — The Macallan with M Booth
• Today's the Day — MasterClass with Anomaly LA, Rogers & Cowan PMK
• Wi-Fi Withdrawal — American Airlines with Allison+Partners

Best Use of Illustrations + Photography

• Bread & Breakfast — Hotels.com with ICF Next
• Profiles in Resilience Poster Series — International AIDS Society (AIDS 2020) with W2O
• Rare Reflections: MPNs Unmasked — Incyte with W2O
• The Pack is Back! Cheez-It White Cheddar & House Wine Rosé — Weber Shandwick with Weber Shandwick Starcom

Best in Audio: Podcasts + Music

• All Business. No Boundaries. — DHL Supply Chain
• Bring Back Bronco Podcast — Ford Motor Company with GTB, Pacific Content, Hill+Knowlton Strategies
• Bud Light: Coming Up and Coming Out — Labatt Breweries of Canada with Veritas
• Changing Perceptions Through Transparency — Zoox with The Bulleit Group
• VETTalk with Royal Canin — Royal Canin

Best in Identity Branding

• Bringing the Lallemand Brands Together - and to Life — Lallemand Animal Nutrition with G&S Business Communications
• Going the Extra Smile — Frito-Lay / Lay's with Ketchum, The Marketing Arm, OMD
• Homegate Hero — Frito-Lay North America: Tostitos with Ketchum Genesco Sports
• Packaging Inclusivity Above All — Barefoot with MWWPR
• Seattle Promise: Equity in Higher Education — Seattle Colleges with C+C

Best in Social Good + Public Service + Activism

• #HusbandMaterial — United Nations - He for She with OH Partners
• 1 in 6 is One Too Many: Banfield Pet Hospital Addresses High Rates of Veterinary Suicide Rates with — Banfield Pet Hospital with Coyne PR
• Project 100 — GiveDirectly with Precision
• The Fight to End LGBTQ Workplace Discrimination — Buckley Beal with Poston Communications
• The Power of the Latinx VOTE — Voto Latino with MWWPR

Best in Brand Purpose

• Astellas Pharma C3 (Changing Cancer Care) Prize — Astellas Pharma with W2O
• Bringing the Power of the Outdoors to Quarantine Through #NatureNurtures — Tom's of Maine with BCW
• Chore Club by Whirlpool — Whirlpool brand with Ketchum & Digitas
• Hyatt x Zeno - Brand Purpose — Hyatt Hotels Corporation with Zeno Group
• Mobilizing Michaels To Deliver For Its Makers — Michaels with Zeno Group

Analytics + Insights

Best Use of Original/Commissioned Research for PR

• 2020 Census: Shape Your Future. Start Here. — U.S. Census Bureau with BCW Global
• Electric Vehicle Myths Busted — Ford Motor Company with WPP (BCW, PS-B, GTB), Chrome
• Rice Krispies Treats 'Love In Case Of' Back-To-School Reboot — Kellogg Company / Rice Krispies Treats with Weber Shandwick KRC Research
• Taking on Upgrade Culture — Decluttr with Max Borges Agency
• The Back To Normal Barometer — ROKK Solutions

Best in Measurement, Post-Campaign Analysis

• Diffusion for Burrow: Achieving PR ROI Through Data-Driven Media Strategy & Measurement — Burrow with Diffusion
• Generating Insights to Galvanize a New Community — GALvanize USA with Precision
• Marketing Moneyball: How a challenger brand reshaped influencer marketing — Zevo with Citizen Relations
• SiriusXM "Dial Up The Moment" Campaign — SiriusXM with Zeno Group
• We’re There by Holiday Inn and Holiday Inn Express — InterContinental Hotels Group with Ogilvy

Best in Marketing Technology

• Best Agency Disruption – TiiCKER — TiiCKER with Lambert & Co.
• Building and Launching PRophet: The First-Ever AI-Driven Software Platform That Predicts Media Inter — PRophet with KWT Global, MDC Partners, The Stagwell Group
• It's Time to Prove It: Proof BusinessGPS for Marketing & Communications — Proof Analytics with Hasan & Partners, W2O
• W2O Symplur Signals Provides Real-Time Insights to the NIH About Managing COVID-19 — W2O Symplur with W2O
• Zignal Labs Guides National Press Through The Year of Misinformation — Zignal Labs with Dan Klores Communications

Agency Spotlight

Best Agency Disruption

• #CreativeSinceDayOne Tiktok New Hire Apprentice Challenge — Day One Agency
• Assembling a Silicon Valley Super Group to Accelerate COVID Clinical Research — WorldWithoutCOVID with VSC
• Building and Launching PRophet: The First-Ever AI-Driven Software Platform That Predicts Media Inter — PRophet with KWT Global, MDC Partners, The Stagwell Group
• Invention in PR — Adam Ritchie Brand Direction
• W2O Goes All in During COVID-19 Pandemic to Support Mission of “Making the World a Healthier Place" — W2O

Best Agency Thought Leadership

• Brand Reckoning 2020 — Ketchum
• Briefing: For Semiconductor Companies Walking the U.S Vs. China Tightrope in Managing their Reput — The Hoffman Agency with The Hoffman Agency
• Innovation in the Age of COVID-19 — Kivvit
• Invention in PR — Adam Ritchie Brand Direction
• The No Normal by ReviveHealth — ReviveHealth

Most Innovative Diversity, Equity & Inclusion Initiative

• Expanding FH Perspectives with True Mosaic — FleishmanHillard
• Investing in a Unified Future — AmerICantBreathe with Lambert & Co.

Best Event - Agency (Virtual or Live)

• Media Genius Master Class: Fellows Edition — Weber Shandwick
• rAIsing awareness in AI — March Communications
• The New Abnormal — Goodfuse

Special Campaigns

Public Service: Covid-19 / Pandemic

• COVID-19 Campaign — Washington State Department of Health with C+C
• Kiva: Helping Financially Excluded Communities — Kiva with Hotwire
• MusiCares COVID-19 Relief Fund — Recording Academy and MusiCares with The Recording Academy, MusiCares, Porter Novelli, Rogers & Cowan PMK
• PEDIGREE "Dogs on Zoom" — Mars Petcare with Lead Creative Agency: BBDO New York Public Relations Agency: Weber Shandwick Media Planning Agency: Mediacom Digital Agency: Barefoot Proximity
• We Are In This Together: Anheuser-Busch Responds To COVID-19 — Anheuser-Busch

Public Service: #BlackLivesMatter / Racial Equity

• Children Belong in the Conversation: HP Empowers Families to Tackle Tough Conversations — HP with Edelman
• Detroit Youth Choir 'Glory' — The Detroit Youth Choir with Imagination
• Divided by Design: Findings from the American South — E Pluribus Unum with Berni Consulting
• Good Humor: A New Jingle for a New Era — Good Humor (Unilever) with Edelman
• The PATRÓN More Than Tequila Music Series — PATRÓN Tequila with M Booth

Healthcare / Pharmaceutical / Health-tech

• Hope in Sight: One of the Most Successful Rare Disease Treatment Launches in History — Horizon Therapeutics with WE Communications & W2O
• Humidity Heroes: Airthings Condair team to slow disease progression — Airthings with GreenRoom
• Mucinex Changes the OTC Landscape By Going DTC — Mucinex with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)
• PCCA Compounding Handoff Campaign — PCCA with Hill+Knowlton Strategies
• The Road to a Vaccine — Johnson & Johnson

Travel/Hospitality

• #VirtualPureMichigan — Travel Michigan with Current Global, McCann and UM
• Bread & Breakfast — Hotels.com with ICF Next
• Hyatt Hotels Corporation — Hyatt Hotels Corporation with Zeno Group
• Launch of the Chief Virtual Learning Officer (CVLO) Program — Kimpton Hotels & Restaurants with Allison+Partners
• Restarting the Travel Industry from Zero: Pepprecomm and Flagship for trivago — trivago with Peppercomm and Flagship Consulting

Consumer

• #RIPeanut — Planters with ICF Next and VaynerMedia
• Agree to Disagree: Jif Settles the Jif vs. Gif Debate — Jif/JM Smucker Co. with MSL, PS1 (Publicis, Zenith, Publicis Media, Moxie), Giphy, Funny or Die
• America Could Use a Beer — Coors Light with ICF Next
• Sparking Creativity in a Climate of Uncertainty, Isolation & Anxiety — Nikon with MWWPR
• Unleash the Cheetle: Introducing Cheetos Popcorn — Frito-Lay North America - Cheetos with Ketchum

Technology/Clean Energy/Green Energy

• 3D-Printing a New Bike Brand — Arevo with Max Borges Agency
• Microsoft Teams: Solving Video Fatigue through Together Mode — Microsoft with WE Communications
• Microsoft: Carbon Negative by 2030 — Microsoft with WE Communications
• Sharing the Promise of AI – One Smell at A Time — Intel with Ketchum
• Unisys Security Index: Staying Safe. Staying Connected. Staying Secure. — Unisys with Bospar

Corporate Reputation/B2B/Investors

• Avaya: Reinvigorating a 20-Year-Old Brand — Avaya with Hotwire
• Helping PCI Parma Services Find Its Massive Transformative Purpose — PCI Pharma Services with WE Communications
• IBM Drives Change with Facial Recognition Product Withdrawal — IBM
• Meet the "New" HPE: Building a Compelling Narrative to Reinvigorate a Technology Powerhouse — Hewlett Packard Enterprise with Ketchum
• Zeno Group Supports The Hershey Company's Crusade to Save Halloween & Encourage Safe Celebrations — The Hershey Company with Zeno Group

Employee Activism/Engagement

• "For Real Life" Mental Health Campaign — Hewlett Packard Enterprise with Ketchum
• Camp John Hancock – Manulife — John Hancock
• IBM CEO Transition During Accelerating Pandemic — IBM
• Mount Sinai & the COVID-19 Pandemic — Mount Sinai Health System with SKDKnickerbocker
• The Employee View @ Biosector 2 — Biosector 2

Non-profit / Charity

• Clorox Clears Teachers’ Back-to-School Wish Lists — The Clorox Company with Ketchum
• Divided by Design: Findings from the American South — E Pluribus Unum with Berni Consulting
• PMC Reimagined — Pan-Mass Challenge with Cone, A Porter Novelli Company
• Project 100 — GiveDirectly with Precision
• Tobacco Free Kids: Fighting the Youth Vaping Epidemic — Tobacco Free Kids with Bully Pulpit Interactive

Politics/Public Affairs/Lobbying/Government

• Keeping Cannabis Essential Amid The Pandemic — Cannabis Information Project with Marathon Strategies
• Launching the IBM Policy Lab: Bold Ideas for a Digital Society — IBM with Precision Strategies
• Save Restaurants — Independent Restaurant Coalition with Precision
• The ESA Game Generation — Entertainment Software Association with Ketchum
• WifiForward: Winning Spectrum for Wi-Fi — WifiForward with Glen Echo Group

Lean Marketing

• Buy Happiness – Rent a Finn — Visit Finland with Zapwater Communications
• How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar
• Leading Critical COVID-19 Relief and Long-Term Advocacy Conversations for Small Business Owners — The Women's Business Development Center with Hawthorne Strategy Group
• Paging Dr. Fauci — Healthline with Bospar

Micro Marketing

• America Could Use a Beer — Coors Light with ICF Next
• How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar
• Micro-Influencer Campaign Saves the Littlest Lives — Prolacta Bioscience with Capwell Communications
• Paging Dr. Fauci — Healthline with Bospar
• Sparking A Dialogue of Hope for LGBTQ Youth — The Trevor Project with GCI Health

New to Market

Best New Company / Executive Launch

• Building the Hydrogen Economy-Plug Power, from manufacturer to energy company- 1,178% stock increase — Plug Power with The Bulleit Group
• CircleAround Campaign — Rogers & Cowan PMK with Rogers & Cowan PMK
• How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar
• Solebury Trout IPO Communication — Multiple with Solebury Trout

Best New Product / Brand Launch

• Breaking Through The #Basic Season: STōK Pumpkin Cold Brew Launch — STōK Cold Brew | Danone North America with ICF Next
• Bud Light Seltzer — Bud Light with Weber Shandwick 3PM
• How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar
• IBM & The Mayflower Autonomous Ship & The AI Captain — IBM
• Unleash the Cheetle: Introducing Cheetos Popcorn — Frito-Lay North America - Cheetos with Ketchum

Innovation Excellence

Innovator of the Year —Student

• Sophia Wilby— Miami Ad School Toronto

Innovator of the Year — Agency

• An Act of Defiance! — Bospar

Innovator of the Year — Brand

• Kathy Krenger, Senior Vice President of Global Communications — Hyatt Hotels Corporation