The 2021 Innovation SABRE Awards -
North America Awards Ceremony 

The 2021 Innovation SABRE Awards — North America gala will take virtually on February 24, 2021.

We will be hosting PRovoke — North America virtually during the day. Registration details will be available soon.

To see last year's Innovation SABRE winners — North America, click here.  (Last year's finalists, can be found here.)

Finalists

Experiential Marketing

Best in Live Events

  • Beat the Zombie Funk with Mucinex — Mucinex / Reckitt Benckiser with Lippe Taylor
  • Chipotle Together — Chipotle with Day One Agency
  • Cholula Ink — Cholula with BCW, The Fourth, and Spitball
  • Pantone Color of the Year 2020: A multi-sensory experience — Pantone with Huge
  • The ESA Game Generation — Entertainment Software Association with Ketchum

Best in Online/Virtual Events

  • Future of Fit — Fitbit with FleishmanHillard
  • Operation Cow School for At-Home Kids — California Milk Advisory Board with Ketchum
  • The Home Depot Skeleton Goes Viral Following First-Ever Virtual Seasonal Showcase — The Home Depot with MSL
  • The Patrón More Than Tequila Music Series — Patrón Tequila with M Booth
  • United We Move — Planet Fitness with ICR, Barkley

Best in Digital Promo & Activation

  • Chief Meme Officer — Bud Light with Weber Shandwick 3PM
  • Making Luxury a Virtual Experience — Grand Seiko with Ketchum
  • Mucinex Changes the OTC Landscape By Going DTC — Mucinex with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)
  • The Power of the Latinx VOTE — Voto Latino with MWWPR
  • Wines of Germany and Wine.com Sales Promotion — Wines of Germany with RF|Binder

Best in Sponsorships

  • Are You Ready for a Monkey Knife Fight — Monkey Knife Fight with Hot Paper Lantern
  • Royal Canin Puppy Pre-Show AKC National Championship Dog Show — Royal Canin
  • The Old Forester Kentucky Turtle Races — Old Forester with Current Global, Energy BBDO

Best in Trade Shows & Awards

  • In the midst of the pandemic, Hoffman created a press conference for Supermicro — Supermicro with The Hoffman Agency
  • Come Home to Fresh Air — Broan with Cramer-Krasselt

Earned Media

Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)

  • America Could Use a Beer — Coors Light with ICF Next
  • Charmin Go Labs Wipes Up at CES — Charmin with MSL
  • Good Humor: A New Jingle for a New Era — Good Humor (Unilever) with Edelman
  • Kingsford Together with BBQ — Kingsford Charcoal with Current Global
  • Pantone Color of the Year 2020: A multi-sensory experience — Pantone with Huge

Best in Digital/Print Media — Business/Trade Media (Earned)

  • Avaya: Reinvigorating a 20-Year-Old Brand — Avaya with Hotwire
  • Charting a New Course for Rural Healthcare — Chartis with Hot Paper Lantern
  • How Bospar Helped Yellowbrick Clap Back! — Yellowbrick with Bospar
  • Sharing the Promise of AI – One Smell at A Time — Intel Corp. with Ketchum
  • IBM Drives Change with Facial Recognition Product Withdrawal — IBM 

Best in Digital/Print Media — Regional (Earned)

  • DC Ad Tax — Motion Picture Association with Kivvit
  • Domo Helps the World Through Its Data Expertise With Free COVID-19 Tracker — Domo with Method
  • Media Coverage for the Colorado Apartment Association during COVID-19 — Colorado Apartment Association with Novitas Communications
  • Official State Beer of Utah — Budweiser with Allison+Partners
  • Relief for Utah’s Service Industry and Sanitization for the Navajo Nation — Ogden's Own with GreenRoom

Best in Broadcast Media — National (Earned)

  • #RIPeanut — Planters with ICF Next and VaynerMedia
  • America Could Use a Beer — Coors Light with ICF Next
  • Ancestry.com Discovers Tom Hanks is Related to Mr. Rogers — Ancestry.com with Lippe Taylor
  • Charmin Go Labs Wipes Up at CES — Charmin with MSL
  • The Fight to End LGBTQ Workplace Discrimination — Buckley Beal LLP with Poston Communications

Best in Broadcast Media — Regional (Earned)

  • America Could Use a Beer — Coors Light with ICF Next
  • Divided by Design: Findings from the American South — E Pluribus Unum with Berni Consulting
  • Unisys Security Index: Staying Safe. Staying Connected. Staying Secure. — Unisys with Bospar

Best in Product Reviews (Earned)

  • Changing Perceptions Through Transparency — Zoox with The Bulleit Group
  • Driving America's Fastest Growing TV Brand — Hisense USA with Max Borges Agency
  • How Nautilus Went Pedal-to-Pedal with Peloton — Nautilus, Inc. with The Hoffman Agency
  • NEMA Chicago named an “instant landmark” by the Chicago Tribune — NEMA Chicago with Zapwater Communications
  • One Powerful Review in The Wirecutter Drives Big Impact for Quicken — Quicken with Method

Best Earned Media with Influencers + Communities

  • Be the One — Microsoft with WE Communications in partnership with Microsoft and McCann New York
  • Beat the Zombie Funk with Mucinex — Mucinex / Reckitt Benckiser with Lippe Taylor
  • Kiva: Helping Financially Excluded Communities — Kiva with Hotwire
  • McDonald's HACER® National Scholarship — McDonald's with BODEN Agency
  • TWIX Kicks — TWIX, a Mars Wrigley Brand with Weber Shandwick, The Marketing Arm

Best Persuasive Content

  • Building the Hydrogen Economy-Plug Power, from manufacturer to energy company- 1,178% stock increase — Plug Power with The Bulleit Group
  • Checkr Drives Important Social Change by Highlighting Inequality in Hiring — Checkr with Method
  • Electric Vehicle Myths Busted — Ford Motor Company with WPP (BCW, PS-B, GTB), Chrome
  • Take Your Cat to the Vet (#Cat2Vet) Campaign — Royal Canin with Sedlock Partners, LLC.
  • WOWTech Lily Allen Launch — WOWTech with fischerAppelt

Best Content Creation for Media Sites (Earned)

  • #RIPeanut — Planters with ICF Next and VaynerMedia
  • Checkr Drives Important Social Change by Highlighting Inequality in Hiring — Checkr with Method
  • How Bospar Helped Yellowbrick Clap Back! — Yellowbrick with Bospar
  • Research & Trend-Driven Thought Leadership to Sustain Market Momentum — Smartly.io with PAN Communications
  • Vertical Content Elevates Nokia’s Expertise in Enterprise Digitalization — Nokia with The Hoffman Agency

Sponsored & Paid Media

Best Content Creation for Media Sites (Paid)

  • Be Fever Ready with FeverAll — FeverAll Acetaminophen Suppositories with RLA Collective, A Ruder Finn Company
  • CATOLOGY: Fostering A Better Tomorrow — Royal Canin
  • COVID-19 Campaign — Washington State Department of Health with C+C
  • Royal Canin Puppy Pre-Show AKC National Championship Dog Show — Royal Canin
  • Subway: Beyond Meatball — Subway Restaurants of Canada with Veritas

Best Influencer Programs + Endorsements (Paid)

  • CeraVe Fosters Skinfluencer Relationship to Gain Virality and Media Attention in a Cluttered Category — CeraVe with Coyne PR
  • From Water Jugs to Dumbbells — Bowflex Influencers Bring Fitness Home — Nautilus, Inc. with The Hoffman Agency
  • Marketing Moneyball: How a challenger brand reshaped influencer marketing — Zevo with Citizen Relations
  • Suckers for Brew — Coors Light with ICF Next
  • You Up For This? Wendy’s Takes on Breakfast — The Wendy's Company with Ketchum, VML Y&R, Spark Foundry

Best Media Partnership

  • Nacho Average Showdown — Frito-Lay North America: Tostitos with Ketchum
  • Reimagining a Legacy: Medela Launches Pump in Style with MaxFlow Technology Breast Pump — Medela LLC with Ogilvy
  • Share A Square — Cottonelle with Ketchum, FCB Chicago, Mindshare
  • The ESA Game Generation — Entertainment Software Association with Ketchum
  • The Macallan: World's Best Scotch Whisky Experiences — The Macallan with M Booth

Best SEO/Content Distribution Program (Paid + Organic)

  • Bridging the remote learning divide during COVID-19 — hoopla digital with MWWPR
  • Fremont Police Department Recruitment Pivots in the Face of National Tragedy — Fremont Police Department with The Hoffman Agency
  • NZ Legal Disruptor McCarthyFinch Leverages SEO to Enter the U.S. Market — McCarthyFinch with The Hoffman Agency

Best in Digital Marketing/Advertising

  • Be Fever Ready with FeverAll — FeverAll (Taro Pharmaceuticals) with RLA Collective, A Ruder Finn Company
  • Chipotle Wins The Super Bowl with TikTok Timeout — Chipotle Mexican Grill with Day One Agency and BCW
  • Elevating Clark — University of Maryland - A. James Clark School of Engineering
  • Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem — Stallergenes Greer with W2O
  • Seattle Promise: Equity in Higher Education — Seattle Colleges with C+C

Social Media & Community Management

Best Overall Use of Social Media & Platforms

  • Beat the Zombie Funk with Mucinex — Mucinex / Reckitt Benckiser with Lippe Taylor
  • Chipotle Together — Chipotle with Day One Agency
  • Poise Bounce Back Grants — Poise with Ketchum
  • The KitchenAid #MakeItTogether Campaign — KitchenAid with MSL, Digitas
  • The Road to a Vaccine — Johnson & Johnson

Best Use of Social Networks

  • #HusbandMaterial — United Nations - He for She with OH Partners
  • Creating a Game-Changing Online Destination to Prime the Market for a Category Game-Changer — Horizon Therapeutics with WE Communications
  • Inspiring Plant-Based Cooking at Home — Nasoya with 360PR+
  • Mucinex Changes the OTC Landscape By Going DTC — Mucinex with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)
  • Puerto Rico Virtual Vacay — Discover Puerto Rico with Ketchum

Best Use of Social Video

  • #HusbandMaterial — United Nations - He for She with OH Partners
  • #NewRoutine for the New Normal — Gillette with MMK+ (Ketchum, Touchstorm, Stagwell, Carat)
  • Beat the Zombie Funk with Mucinex — Mucinex / Reckitt Benckiser with Lippe Taylor
  • Chipotle Wins The Super Bowl with TikTok Timeout — Chipotle Mexican Grill with Day One Agency and BCW
  • The Macallan: World's Best Scotch Whisky Experiences — The Macallan with M Booth

Best Use of Social Photos

  • Black Forest Plants the First Ever Virtual National Forest on Instagram — Black Forest with Day One Agency, Duncan Channon, Golin, Geometry, Mindshare
  • Bread & Breakfast — Hotels.com with ICF Next

Best Use of Social Publishing / Blogs

  • Elevating Salesforce Industries Narrative Through Data-Driven Executive Social Visibility — Salesforce with Zeno Group
  • How Bospar Helped Yellowbrick Clap Back! — Yellowbrick with Bospar

Best in Crowdsourcing & Co-creating

  • Black Forest Plants the First Ever Virtual National Forest on Instagram — Black Forest with Day One Agency, Duncan Channon, Golin, Geometry, Mindshare
  • Going the Extra Smile — Frito-Lay / Lay's with Ketchum, The Marketing Arm, OMD
  • National Chocolate Chip Day Remix The Original Contest — Nestle Toll House with Ketchum
  • Sweet & Sour sides of YouTube & TikTok — American Licorice Company with Greenroom
  • Viactiv Chews to be Strong User-Generated Content — Viactiv with RLA Collective, a Ruder Finn Company

Best in Real-time Engagement

  • America Could Use a Beer — Coors Light with ICF Next
  • Chipotle Together — Chipotle with Day One Agency
  • House of Budweiser — Budweiser with Allison+Partners
  • Irish Spring Hijacks College Game Day — Irish Spring with BCW Global
  • Relief for Utah’s Service Industry and Sanitization for the Navajo Nation — Ogden's Own with GreenRoom

Best in AI/Virtual Reality/Augmented Reality/Immersive Technology

  • Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem — Stallergenes Greer with W2O
  • Future of Fit — Fitbit with FleishmanHillard
  • Homegate Hero — Frito-Lay North America: Tostitos with Ketchum and Genesco Sports
  • Pantone Color of the Year 2020: A multi-sensory experience — Pantone with Huge
  • Puerto Rico Virtual Vacay — Discover Puerto Rico with Ketchum

Best Meme/Viral Campaign

  • #RIPeanut — Planters with ICF Next and VaynerMedia
  • Agree to Disagree: Jif Settles the Jif vs. Gif Debate — Jif/JM Smucker Co. with MSL, PS1 (Publicis, Zenith, Publicis Media, Moxie), Giphy, Funny or Die
  • Chief Meme Officer — Bud Light with Weber Shandwick 3PM
  • Good Humor: A New Jingle for a New Era — Good Humor (Unilever) with Edelman
  • Peninsula Open Space Trust (POST) and the Coyote-Badger Adventure — Peninsula Open Space Trust (POST) with Landis Communications

Best Use of Gamification/User-Generated Contests

  • Black Forest Plants the First Ever Virtual National Forest on Instagram — Black Forest with Day One Agency, Duncan Channon, Golin, Geometry, Mindshare
  • National Chocolate Chip Day Remix The Original Contest — Nestle Toll House with Ketchum
  • P&G Ventures - Virtual Innovation Challenge — P&G Ventures with The Bulleit Group

Brand Content & Creativity

Best in Brand Narratives

  • #RIPeanut — Planters with ICF Next and VaynerMedia
  • Bringing 'Funlightenment' to Summer 2020 — Blue Bunny with ICF Next FCBX
  • Cascade Convinces People to Do It Every Night to Save Water — Cascade with M Booth
  • Tampax Partnered With Amy Schumer To Turn Question Marks Into Periods — Tampax with MSL (lead agency) Saatchi & Saatchi, Carat, Wunderman Thompson (partners)
  • Tequila Don Julio Celebrates A Chariable Cinco de Mayo with "It's Cinco Somewhere" Virtual Campaign — Diageo with Hunter, Anomaly New York, Vayner Media, and starpower

Best in Digital Brand Platforms

  • "3C Digital Makeover," a Connected Commerce Council and PLUS Communications Campaign — Connected Commerce Council with PLUS Communications
  • Bridging the remote learning divide during COVID-19 — hoopla digital with MWWPR
  • Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem — Stallergenes Greer with W2O
  • No Longer a Nice to Have: a New Way to Experience Printing While Staying Safer at Home — HP Inc. with Goodby Silverstein & Partners, Edelman
  • The Progressive International Motorcycle Shows launches ContinueTheRide.com — Progressive International Motorcycle Shows/Informa Markets

Best in Brand Film/Video

  • #RIPeanut — Planters with ICF Next and VaynerMedia
  • Queso Relaxation Video — Moe's Southwest Grill with M Booth
  • The Macallan: World's Best Scotch Whisky Experiences — The Macallan with M Booth
  • Today's the Day — MasterClass with Anomaly LA, Rogers & Cowan PMK
  • Wi-Fi Withdrawal — American Airlines with Allison+Partners

Best Use of Illustrations + Photography

  • Bread & Breakfast — Hotels.com with ICF Next
  • Profiles in Resilience Poster Series — International AIDS Society (AIDS 2020) with W2O
  • Rare Reflections: MPNs Unmasked — Incyte with W2O
  • The Pack is Back! Cheez-It White Cheddar & House Wine Rosé — Weber Shandwick with Weber Shandwick Starcom

Best in Audio: Podcasts + Music

  • All Business. No Boundaries. — DHL Supply Chain
  • Bring Back Bronco Podcast — Ford Motor Company with GTB, Pacific Content, Hill+Knowlton Strategies
  • Bud Light: Coming Up and Coming Out — Labatt Breweries of Canada with Veritas
  • Changing Perceptions Through Transparency — Zoox with The Bulleit Group
  • VETTalk with Royal Canin — Royal Canin

Best in Identity Branding

  • Bringing the Lallemand Brands Together - and to Life — Lallemand Animal Nutrition with G&S Business Communications
  • Going the Extra Smile — Frito-Lay / Lay's with Ketchum, The Marketing Arm, OMD
  • Homegate Hero — Frito-Lay North America: Tostitos with Ketchum Genesco Sports
  • Packaging Inclusivity Above All — Barefoot with MWWPR
  • Seattle Promise: Equity in Higher Education — Seattle Colleges with C+C

Best in Social Good + Public Service + Activism

  • #HusbandMaterial — United Nations - He for She with OH Partners
  • 1 in 6 is One Too Many: Banfield Pet Hospital Addresses High Rates of Veterinary Suicide Rates with — Banfield Pet Hospital with Coyne PR
  • Project 100 — GiveDirectly with Precision
  • The Fight to End LGBTQ Workplace Discrimination — Buckley Beal with Poston Communications
  • The Power of the Latinx VOTE — Voto Latino with MWWPR

Best in Brand Purpose

  • Astellas Pharma C3 (Changing Cancer Care) Prize — Astellas Pharma with W2O
  • Bringing the Power of the Outdoors to Quarantine Through #NatureNurtures — Tom's of Maine with BCW
  • Chore Club by Whirlpool — Whirlpool brand with Ketchum & Digitas
  • Hyatt x Zeno - Brand Purpose — Hyatt Hotels Corporation with Zeno Group
  • Mobilizing Michaels To Deliver For Its Makers — Michaels with Zeno Group

Analytics + Insights

Best Use of Original/Commissioned Research for PR

  • 2020 Census: Shape Your Future. Start Here. — U.S. Census Bureau with BCW Global
  • Electric Vehicle Myths Busted — Ford Motor Company with WPP (BCW, PS-B, GTB), Chrome
  • Rice Krispies Treats 'Love In Case Of' Back-To-School Reboot — Kellogg Company / Rice Krispies Treats with Weber Shandwick KRC Research
  • Taking on Upgrade Culture — Decluttr with Max Borges Agency
  • The Back To Normal Barometer — ROKK Solutions

Best in Measurement, Post-Campaign Analysis

  • Diffusion for Burrow: Achieving PR ROI Through Data-Driven Media Strategy & Measurement — Burrow with Diffusion
  • Generating Insights to Galvanize a New Community — GALvanize USA with Precision
  • Marketing Moneyball: How a challenger brand reshaped influencer marketing — Zevo with Citizen Relations
  • SiriusXM "Dial Up The Moment" Campaign — SiriusXM with Zeno Group
  • We’re There by Holiday Inn and Holiday Inn Express — InterContinental Hotels Group with Ogilvy

Best in Marketing Technology

  • Best Agency Disruption – TiiCKER — TiiCKER with Lambert & Co.
  • Building and Launching PRophet: The First-Ever AI-Driven Software Platform That Predicts Media Inter — PRophet with KWT Global, MDC Partners, The Stagwell Group
  • It's Time to Prove It: Proof BusinessGPS for Marketing & Communications — Proof Analytics with Hasan & Partners, W2O
  • W2O Symplur Signals Provides Real-Time Insights to the NIH About Managing COVID-19 — W2O Symplur with W2O
  • Zignal Labs Guides National Press Through The Year of Misinformation — Zignal Labs with Dan Klores Communications

Agency Spotlight

Best Agency Disruption

  • #CreativeSinceDayOne Tiktok New Hire Apprentice Challenge — Day One Agency
  • Assembling a Silicon Valley Super Group to Accelerate COVID Clinical Research — WorldWithoutCOVID with VSC
  • Building and Launching PRophet: The First-Ever AI-Driven Software Platform That Predicts Media Inter — PRophet with KWT Global, MDC Partners, The Stagwell Group
  • Invention in PR — Adam Ritchie Brand Direction
  • W2O Goes All in During COVID-19 Pandemic to Support Mission of “Making the World a Healthier Place" — W2O

Best Agency Thought Leadership

  • Brand Reckoning 2020 — Ketchum
  • Briefing: For Semiconductor Companies Walking the U.S Vs. China Tightrope in Managing their Reput — The Hoffman Agency with The Hoffman Agency
  • Innovation in the Age of COVID-19 — Kivvit
  • Invention in PR — Adam Ritchie Brand Direction
  • The No Normal by ReviveHealth — ReviveHealth

Most Innovative Diversity, Equity & Inclusion Initiative

  • Expanding FH Perspectives with True Mosaic — FleishmanHillard
  • Investing in a Unified Future — AmerICantBreathe with Lambert & Co.

Best Event - Agency (Virtual or Live)

  • Media Genius Master Class: Fellows Edition — Weber Shandwick
  • rAIsing awareness in AI — March Communications
  • The New Abnormal — Goodfuse

Special Campaigns

Public Service: Covid-19 / Pandemic

  • COVID-19 Campaign — Washington State Department of Health with C+C
  • Kiva: Helping Financially Excluded Communities — Kiva with Hotwire
  • MusiCares COVID-19 Relief Fund — Recording Academy and MusiCares with The Recording Academy, MusiCares, Porter Novelli, Rogers & Cowan PMK
  • PEDIGREE "Dogs on Zoom" — Mars Petcare with Lead Creative Agency: BBDO New York Public Relations Agency: Weber Shandwick Media Planning Agency: Mediacom Digital Agency: Barefoot Proximity
  • We Are In This Together: Anheuser-Busch Responds To COVID-19 — Anheuser-Busch

Public Service: #BlackLivesMatter / Racial Equity

  • Children Belong in the Conversation: HP Empowers Families to Tackle Tough Conversations — HP with Edelman
  • Detroit Youth Choir 'Glory' — The Detroit Youth Choir with Imagination
  • Divided by Design: Findings from the American South — E Pluribus Unum with Berni Consulting
  • Good Humor: A New Jingle for a New Era — Good Humor (Unilever) with Edelman
  • The PATRÓN More Than Tequila Music Series — PATRÓN Tequila with M Booth

Healthcare / Pharmaceutical / Health-tech

  • Hope in Sight: One of the Most Successful Rare Disease Treatment Launches in History — Horizon Therapeutics with WE Communications & W2O
  • Humidity Heroes: Airthings Condair team to slow disease progression — Airthings with GreenRoom
  • Mucinex Changes the OTC Landscape By Going DTC — Mucinex with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)
  • PCCA Compounding Handoff Campaign — PCCA with Hill+Knowlton Strategies
  • The Road to a Vaccine — Johnson & Johnson

Travel/Hospitality

  • #VirtualPureMichigan — Travel Michigan with Current Global, McCann and UM
  • Bread & Breakfast — Hotels.com with ICF Next
  • Hyatt Hotels Corporation — Hyatt Hotels Corporation with Zeno Group
  • Launch of the Chief Virtual Learning Officer (CVLO) Program — Kimpton Hotels & Restaurants with Allison+Partners
  • Restarting the Travel Industry from Zero: Pepprecomm and Flagship for trivago — trivago with Peppercomm and Flagship Consulting

Consumer

  • #RIPeanut — Planters with ICF Next and VaynerMedia
  • Agree to Disagree: Jif Settles the Jif vs. Gif Debate — Jif/JM Smucker Co. with MSL, PS1 (Publicis, Zenith, Publicis Media, Moxie), Giphy, Funny or Die
  • America Could Use a Beer — Coors Light with ICF Next
  • Sparking Creativity in a Climate of Uncertainty, Isolation & Anxiety — Nikon with MWWPR
  • Unleash the Cheetle: Introducing Cheetos Popcorn — Frito-Lay North America - Cheetos with Ketchum

Technology/Clean Energy/Green Energy

  • 3D-Printing a New Bike Brand — Arevo with Max Borges Agency
  • Microsoft Teams: Solving Video Fatigue through Together Mode — Microsoft with WE Communications
  • Microsoft: Carbon Negative by 2030 — Microsoft with WE Communications
  • Sharing the Promise of AI – One Smell at A Time — Intel with Ketchum
  • Unisys Security Index: Staying Safe. Staying Connected. Staying Secure. — Unisys with Bospar

Corporate Reputation/B2B/Investors

  • Avaya: Reinvigorating a 20-Year-Old Brand — Avaya with Hotwire
  • Helping PCI Parma Services Find Its Massive Transformative Purpose — PCI Pharma Services with WE Communications
  • IBM Drives Change with Facial Recognition Product Withdrawal — IBM
  • Meet the "New" HPE: Building a Compelling Narrative to Reinvigorate a Technology Powerhouse — Hewlett Packard Enterprise with Ketchum
  • Zeno Group Supports The Hershey Company's Crusade to Save Halloween & Encourage Safe Celebrations — The Hershey Company with Zeno Group

Employee Activism/Engagement

  • "For Real Life" Mental Health Campaign — Hewlett Packard Enterprise with Ketchum
  • Camp John Hancock – Manulife — John Hancock
  • IBM CEO Transition During Accelerating Pandemic — IBM
  • Mount Sinai & the COVID-19 Pandemic — Mount Sinai Health System with SKDKnickerbocker
  • The Employee View @ Biosector 2 — Biosector 2

Non-profit / Charity

  • Clorox Clears Teachers’ Back-to-School Wish Lists — The Clorox Company with Ketchum
  • Divided by Design: Findings from the American South — E Pluribus Unum with Berni Consulting
  • PMC Reimagined — Pan-Mass Challenge with Cone, A Porter Novelli Company
  • Project 100 — GiveDirectly with Precision
  • Tobacco Free Kids: Fighting the Youth Vaping Epidemic — Tobacco Free Kids with Bully Pulpit Interactive

Politics/Public Affairs/Lobbying/Government

  • Keeping Cannabis Essential Amid The Pandemic — Cannabis Information Project with Marathon Strategies
  • Launching the IBM Policy Lab: Bold Ideas for a Digital Society — IBM with Precision Strategies
  • Save Restaurants — Independent Restaurant Coalition with Precision
  • The ESA Game Generation — Entertainment Software Association with Ketchum
  • WifiForward: Winning Spectrum for Wi-Fi — WifiForward with Glen Echo Group

Lean Marketing

  • Buy Happiness – Rent a Finn — Visit Finland with Zapwater Communications
  • How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar
  • Leading Critical COVID-19 Relief and Long-Term Advocacy Conversations for Small Business Owners — The Women's Business Development Center with Hawthorne Strategy Group
  • Paging Dr. Fauci — Healthline with Bospar

Micro Marketing

  • America Could Use a Beer — Coors Light with ICF Next
  • How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar
  • Micro-Influencer Campaign Saves the Littlest Lives — Prolacta Bioscience with Capwell Communications
  • Paging Dr. Fauci — Healthline with Bospar
  • Sparking A Dialogue of Hope for LGBTQ Youth — The Trevor Project with GCI Health

New to Market

Best New Company / Executive Launch

  • Building the Hydrogen Economy-Plug Power, from manufacturer to energy company- 1,178% stock increase — Plug Power with The Bulleit Group
  • CircleAround Campaign — Rogers & Cowan PMK with Rogers & Cowan PMK
  • How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar
  • Solebury Trout IPO Communication — Multiple with Solebury Trout

Best New Product / Brand Launch

  • Breaking Through The #Basic Season: STōK Pumpkin Cold Brew Launch — STōK Cold Brew | Danone North America with ICF Next
  • Bud Light Seltzer — Bud Light with Weber Shandwick 3PM
  • How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar
  • IBM & The Mayflower Autonomous Ship & The AI Captain — IBM
  • Unleash the Cheetle: Introducing Cheetos Popcorn — Frito-Lay North America - Cheetos with Ketchum

Innovation Excellence

Innovator of the Year —Student

  • Sophia Wilby— Miami Ad School Toronto

Innovator of the Year — Agency

  • An Act of Defiance! — Bospar

Innovator of the Year — Brand

  • Kathy Krenger, Senior Vice President of Global Communications — Hyatt Hotels Corporation