The 2021 Innovation SABRE Awards -
North America Awards Ceremony
The 2021 Innovation SABRE Awards — North America gala will take virtually on February 24, 2021.
We will be hosting PRovoke — North America virtually during the day. Registration details will be available soon.
To see last year's Innovation SABRE winners — North America, click here. (Last year's finalists, can be found here.)
Finalists
Experiential Marketing
Best in Live Events
- Beat the Zombie Funk with Mucinex — Mucinex / Reckitt Benckiser with Lippe Taylor
- Chipotle Together — Chipotle with Day One Agency
- Cholula Ink — Cholula with BCW, The Fourth, and Spitball
- Pantone Color of the Year 2020: A multi-sensory experience — Pantone with Huge
- The ESA Game Generation — Entertainment Software Association with Ketchum
Best in Online/Virtual Events
- Future of Fit — Fitbit with FleishmanHillard
- Operation Cow School for At-Home Kids — California Milk Advisory Board with Ketchum
- The Home Depot Skeleton Goes Viral Following First-Ever Virtual Seasonal Showcase — The Home Depot with MSL
- The Patrón More Than Tequila Music Series — Patrón Tequila with M Booth
- United We Move — Planet Fitness with ICR, Barkley
Best in Digital Promo & Activation
- Chief Meme Officer — Bud Light with Weber Shandwick 3PM
- Making Luxury a Virtual Experience — Grand Seiko with Ketchum
- Mucinex Changes the OTC Landscape By Going DTC — Mucinex with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)
- The Power of the Latinx VOTE — Voto Latino with MWWPR
- Wines of Germany and Wine.com Sales Promotion — Wines of Germany with RF|Binder
Best in Sponsorships
- Are You Ready for a Monkey Knife Fight — Monkey Knife Fight with Hot Paper Lantern
- Royal Canin Puppy Pre-Show AKC National Championship Dog Show — Royal Canin
- The Old Forester Kentucky Turtle Races — Old Forester with Current Global, Energy BBDO
Best in Trade Shows & Awards
- In the midst of the pandemic, Hoffman created a press conference for Supermicro — Supermicro with The Hoffman Agency
- Come Home to Fresh Air — Broan with Cramer-Krasselt
Earned Media
Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)
- America Could Use a Beer — Coors Light with ICF Next
- Charmin Go Labs Wipes Up at CES — Charmin with MSL
- Good Humor: A New Jingle for a New Era — Good Humor (Unilever) with Edelman
- Kingsford Together with BBQ — Kingsford Charcoal with Current Global
- Pantone Color of the Year 2020: A multi-sensory experience — Pantone with Huge
Best in Digital/Print Media — Business/Trade Media (Earned)
- Avaya: Reinvigorating a 20-Year-Old Brand — Avaya with Hotwire
- Charting a New Course for Rural Healthcare — Chartis with Hot Paper Lantern
- How Bospar Helped Yellowbrick Clap Back! — Yellowbrick with Bospar
- Sharing the Promise of AI – One Smell at A Time — Intel Corp. with Ketchum
- IBM Drives Change with Facial Recognition Product Withdrawal — IBM
Best in Digital/Print Media — Regional (Earned)
- DC Ad Tax — Motion Picture Association with Kivvit
- Domo Helps the World Through Its Data Expertise With Free COVID-19 Tracker — Domo with Method
- Media Coverage for the Colorado Apartment Association during COVID-19 — Colorado Apartment Association with Novitas Communications
- Official State Beer of Utah — Budweiser with Allison+Partners
- Relief for Utah’s Service Industry and Sanitization for the Navajo Nation — Ogden's Own with GreenRoom
Best in Broadcast Media — National (Earned)
- #RIPeanut — Planters with ICF Next and VaynerMedia
- America Could Use a Beer — Coors Light with ICF Next
- Ancestry.com Discovers Tom Hanks is Related to Mr. Rogers — Ancestry.com with Lippe Taylor
- Charmin Go Labs Wipes Up at CES — Charmin with MSL
- The Fight to End LGBTQ Workplace Discrimination — Buckley Beal LLP with Poston Communications
Best in Broadcast Media — Regional (Earned)
- America Could Use a Beer — Coors Light with ICF Next
- Divided by Design: Findings from the American South — E Pluribus Unum with Berni Consulting
- Unisys Security Index: Staying Safe. Staying Connected. Staying Secure. — Unisys with Bospar
Best in Product Reviews (Earned)
- Changing Perceptions Through Transparency — Zoox with The Bulleit Group
- Driving America's Fastest Growing TV Brand — Hisense USA with Max Borges Agency
- How Nautilus Went Pedal-to-Pedal with Peloton — Nautilus, Inc. with The Hoffman Agency
- NEMA Chicago named an “instant landmark” by the Chicago Tribune — NEMA Chicago with Zapwater Communications
- One Powerful Review in The Wirecutter Drives Big Impact for Quicken — Quicken with Method
Best Earned Media with Influencers + Communities
- Be the One — Microsoft with WE Communications in partnership with Microsoft and McCann New York
- Beat the Zombie Funk with Mucinex — Mucinex / Reckitt Benckiser with Lippe Taylor
- Kiva: Helping Financially Excluded Communities — Kiva with Hotwire
- McDonald's HACER® National Scholarship — McDonald's with BODEN Agency
- TWIX Kicks — TWIX, a Mars Wrigley Brand with Weber Shandwick, The Marketing Arm
Best Persuasive Content
- Building the Hydrogen Economy-Plug Power, from manufacturer to energy company- 1,178% stock increase — Plug Power with The Bulleit Group
- Checkr Drives Important Social Change by Highlighting Inequality in Hiring — Checkr with Method
- Electric Vehicle Myths Busted — Ford Motor Company with WPP (BCW, PS-B, GTB), Chrome
- Take Your Cat to the Vet (#Cat2Vet) Campaign — Royal Canin with Sedlock Partners, LLC.
- WOWTech Lily Allen Launch — WOWTech with fischerAppelt
Best Content Creation for Media Sites (Earned)
- #RIPeanut — Planters with ICF Next and VaynerMedia
- Checkr Drives Important Social Change by Highlighting Inequality in Hiring — Checkr with Method
- How Bospar Helped Yellowbrick Clap Back! — Yellowbrick with Bospar
- Research & Trend-Driven Thought Leadership to Sustain Market Momentum — Smartly.io with PAN Communications
- Vertical Content Elevates Nokia’s Expertise in Enterprise Digitalization — Nokia with The Hoffman Agency
Sponsored & Paid Media
Best Content Creation for Media Sites (Paid)
- Be Fever Ready with FeverAll — FeverAll Acetaminophen Suppositories with RLA Collective, A Ruder Finn Company
- CATOLOGY: Fostering A Better Tomorrow — Royal Canin
- COVID-19 Campaign — Washington State Department of Health with C+C
- Royal Canin Puppy Pre-Show AKC National Championship Dog Show — Royal Canin
- Subway: Beyond Meatball — Subway Restaurants of Canada with Veritas
Best Influencer Programs + Endorsements (Paid)
- CeraVe Fosters Skinfluencer Relationship to Gain Virality and Media Attention in a Cluttered Category — CeraVe with Coyne PR
- From Water Jugs to Dumbbells — Bowflex Influencers Bring Fitness Home — Nautilus, Inc. with The Hoffman Agency
- Marketing Moneyball: How a challenger brand reshaped influencer marketing — Zevo with Citizen Relations
- Suckers for Brew — Coors Light with ICF Next
- You Up For This? Wendy’s Takes on Breakfast — The Wendy's Company with Ketchum, VML Y&R, Spark Foundry
Best Media Partnership
- Nacho Average Showdown — Frito-Lay North America: Tostitos with Ketchum
- Reimagining a Legacy: Medela Launches Pump in Style with MaxFlow Technology Breast Pump — Medela LLC with Ogilvy
- Share A Square — Cottonelle with Ketchum, FCB Chicago, Mindshare
- The ESA Game Generation — Entertainment Software Association with Ketchum
- The Macallan: World's Best Scotch Whisky Experiences — The Macallan with M Booth
Best SEO/Content Distribution Program (Paid + Organic)
- Bridging the remote learning divide during COVID-19 — hoopla digital with MWWPR
- Fremont Police Department Recruitment Pivots in the Face of National Tragedy — Fremont Police Department with The Hoffman Agency
- NZ Legal Disruptor McCarthyFinch Leverages SEO to Enter the U.S. Market — McCarthyFinch with The Hoffman Agency
Best in Digital Marketing/Advertising
- Be Fever Ready with FeverAll — FeverAll (Taro Pharmaceuticals) with RLA Collective, A Ruder Finn Company
- Chipotle Wins The Super Bowl with TikTok Timeout — Chipotle Mexican Grill with Day One Agency and BCW
- Elevating Clark — University of Maryland - A. James Clark School of Engineering
- Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem — Stallergenes Greer with W2O
- Seattle Promise: Equity in Higher Education — Seattle Colleges with C+C
Social Media & Community Management
Best Overall Use of Social Media & Platforms
- Beat the Zombie Funk with Mucinex — Mucinex / Reckitt Benckiser with Lippe Taylor
- Chipotle Together — Chipotle with Day One Agency
- Poise Bounce Back Grants — Poise with Ketchum
- The KitchenAid #MakeItTogether Campaign — KitchenAid with MSL, Digitas
- The Road to a Vaccine — Johnson & Johnson
Best Use of Social Networks
- #HusbandMaterial — United Nations - He for She with OH Partners
- Creating a Game-Changing Online Destination to Prime the Market for a Category Game-Changer — Horizon Therapeutics with WE Communications
- Inspiring Plant-Based Cooking at Home — Nasoya with 360PR+
- Mucinex Changes the OTC Landscape By Going DTC — Mucinex with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)
- Puerto Rico Virtual Vacay — Discover Puerto Rico with Ketchum
Best Use of Social Video
- #HusbandMaterial — United Nations - He for She with OH Partners
- #NewRoutine for the New Normal — Gillette with MMK+ (Ketchum, Touchstorm, Stagwell, Carat)
- Beat the Zombie Funk with Mucinex — Mucinex / Reckitt Benckiser with Lippe Taylor
- Chipotle Wins The Super Bowl with TikTok Timeout — Chipotle Mexican Grill with Day One Agency and BCW
- The Macallan: World's Best Scotch Whisky Experiences — The Macallan with M Booth
Best Use of Social Photos
- Black Forest Plants the First Ever Virtual National Forest on Instagram — Black Forest with Day One Agency, Duncan Channon, Golin, Geometry, Mindshare
- Bread & Breakfast — Hotels.com with ICF Next
Best Use of Social Publishing / Blogs
- Elevating Salesforce Industries Narrative Through Data-Driven Executive Social Visibility — Salesforce with Zeno Group
- How Bospar Helped Yellowbrick Clap Back! — Yellowbrick with Bospar
Best in Crowdsourcing & Co-creating
- Black Forest Plants the First Ever Virtual National Forest on Instagram — Black Forest with Day One Agency, Duncan Channon, Golin, Geometry, Mindshare
- Going the Extra Smile — Frito-Lay / Lay's with Ketchum, The Marketing Arm, OMD
- National Chocolate Chip Day Remix The Original Contest — Nestle Toll House with Ketchum
- Sweet & Sour sides of YouTube & TikTok — American Licorice Company with Greenroom
- Viactiv Chews to be Strong User-Generated Content — Viactiv with RLA Collective, a Ruder Finn Company
Best in Real-time Engagement
- America Could Use a Beer — Coors Light with ICF Next
- Chipotle Together — Chipotle with Day One Agency
- House of Budweiser — Budweiser with Allison+Partners
- Irish Spring Hijacks College Game Day — Irish Spring with BCW Global
- Relief for Utah’s Service Industry and Sanitization for the Navajo Nation — Ogden's Own with GreenRoom
Best in AI/Virtual Reality/Augmented Reality/Immersive Technology
- Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem — Stallergenes Greer with W2O
- Future of Fit — Fitbit with FleishmanHillard
- Homegate Hero — Frito-Lay North America: Tostitos with Ketchum and Genesco Sports
- Pantone Color of the Year 2020: A multi-sensory experience — Pantone with Huge
- Puerto Rico Virtual Vacay — Discover Puerto Rico with Ketchum
Best Meme/Viral Campaign
- #RIPeanut — Planters with ICF Next and VaynerMedia
- Agree to Disagree: Jif Settles the Jif vs. Gif Debate — Jif/JM Smucker Co. with MSL, PS1 (Publicis, Zenith, Publicis Media, Moxie), Giphy, Funny or Die
- Chief Meme Officer — Bud Light with Weber Shandwick 3PM
- Good Humor: A New Jingle for a New Era — Good Humor (Unilever) with Edelman
- Peninsula Open Space Trust (POST) and the Coyote-Badger Adventure — Peninsula Open Space Trust (POST) with Landis Communications
Best Use of Gamification/User-Generated Contests
- Black Forest Plants the First Ever Virtual National Forest on Instagram — Black Forest with Day One Agency, Duncan Channon, Golin, Geometry, Mindshare
- National Chocolate Chip Day Remix The Original Contest — Nestle Toll House with Ketchum
- P&G Ventures - Virtual Innovation Challenge — P&G Ventures with The Bulleit Group
Brand Content & Creativity
Best in Brand Narratives
- #RIPeanut — Planters with ICF Next and VaynerMedia
- Bringing 'Funlightenment' to Summer 2020 — Blue Bunny with ICF Next FCBX
- Cascade Convinces People to Do It Every Night to Save Water — Cascade with M Booth
- Tampax Partnered With Amy Schumer To Turn Question Marks Into Periods — Tampax with MSL (lead agency) Saatchi & Saatchi, Carat, Wunderman Thompson (partners)
- Tequila Don Julio Celebrates A Chariable Cinco de Mayo with "It's Cinco Somewhere" Virtual Campaign — Diageo with Hunter, Anomaly New York, Vayner Media, and starpower
Best in Digital Brand Platforms
- "3C Digital Makeover," a Connected Commerce Council and PLUS Communications Campaign — Connected Commerce Council with PLUS Communications
- Bridging the remote learning divide during COVID-19 — hoopla digital with MWWPR
- Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem — Stallergenes Greer with W2O
- No Longer a Nice to Have: a New Way to Experience Printing While Staying Safer at Home — HP Inc. with Goodby Silverstein & Partners, Edelman
- The Progressive International Motorcycle Shows launches ContinueTheRide.com — Progressive International Motorcycle Shows/Informa Markets
Best in Brand Film/Video
- #RIPeanut — Planters with ICF Next and VaynerMedia
- Queso Relaxation Video — Moe's Southwest Grill with M Booth
- The Macallan: World's Best Scotch Whisky Experiences — The Macallan with M Booth
- Today's the Day — MasterClass with Anomaly LA, Rogers & Cowan PMK
- Wi-Fi Withdrawal — American Airlines with Allison+Partners
Best Use of Illustrations + Photography
- Bread & Breakfast — Hotels.com with ICF Next
- Profiles in Resilience Poster Series — International AIDS Society (AIDS 2020) with W2O
- Rare Reflections: MPNs Unmasked — Incyte with W2O
- The Pack is Back! Cheez-It White Cheddar & House Wine Rosé — Weber Shandwick with Weber Shandwick Starcom
Best in Audio: Podcasts + Music
- All Business. No Boundaries. — DHL Supply Chain
- Bring Back Bronco Podcast — Ford Motor Company with GTB, Pacific Content, Hill+Knowlton Strategies
- Bud Light: Coming Up and Coming Out — Labatt Breweries of Canada with Veritas
- Changing Perceptions Through Transparency — Zoox with The Bulleit Group
- VETTalk with Royal Canin — Royal Canin
Best in Identity Branding
- Bringing the Lallemand Brands Together - and to Life — Lallemand Animal Nutrition with G&S Business Communications
- Going the Extra Smile — Frito-Lay / Lay's with Ketchum, The Marketing Arm, OMD
- Homegate Hero — Frito-Lay North America: Tostitos with Ketchum Genesco Sports
- Packaging Inclusivity Above All — Barefoot with MWWPR
- Seattle Promise: Equity in Higher Education — Seattle Colleges with C+C
Best in Social Good + Public Service + Activism
- #HusbandMaterial — United Nations - He for She with OH Partners
- 1 in 6 is One Too Many: Banfield Pet Hospital Addresses High Rates of Veterinary Suicide Rates with — Banfield Pet Hospital with Coyne PR
- Project 100 — GiveDirectly with Precision
- The Fight to End LGBTQ Workplace Discrimination — Buckley Beal with Poston Communications
- The Power of the Latinx VOTE — Voto Latino with MWWPR
Best in Brand Purpose
- Astellas Pharma C3 (Changing Cancer Care) Prize — Astellas Pharma with W2O
- Bringing the Power of the Outdoors to Quarantine Through #NatureNurtures — Tom's of Maine with BCW
- Chore Club by Whirlpool — Whirlpool brand with Ketchum & Digitas
- Hyatt x Zeno - Brand Purpose — Hyatt Hotels Corporation with Zeno Group
- Mobilizing Michaels To Deliver For Its Makers — Michaels with Zeno Group
Analytics + Insights
Best Use of Original/Commissioned Research for PR
- 2020 Census: Shape Your Future. Start Here. — U.S. Census Bureau with BCW Global
- Electric Vehicle Myths Busted — Ford Motor Company with WPP (BCW, PS-B, GTB), Chrome
- Rice Krispies Treats 'Love In Case Of' Back-To-School Reboot — Kellogg Company / Rice Krispies Treats with Weber Shandwick KRC Research
- Taking on Upgrade Culture — Decluttr with Max Borges Agency
- The Back To Normal Barometer — ROKK Solutions
Best in Measurement, Post-Campaign Analysis
- Diffusion for Burrow: Achieving PR ROI Through Data-Driven Media Strategy & Measurement — Burrow with Diffusion
- Generating Insights to Galvanize a New Community — GALvanize USA with Precision
- Marketing Moneyball: How a challenger brand reshaped influencer marketing — Zevo with Citizen Relations
- SiriusXM "Dial Up The Moment" Campaign — SiriusXM with Zeno Group
- We’re There by Holiday Inn and Holiday Inn Express — InterContinental Hotels Group with Ogilvy
Best in Marketing Technology
- Best Agency Disruption – TiiCKER — TiiCKER with Lambert & Co.
- Building and Launching PRophet: The First-Ever AI-Driven Software Platform That Predicts Media Inter — PRophet with KWT Global, MDC Partners, The Stagwell Group
- It's Time to Prove It: Proof BusinessGPS for Marketing & Communications — Proof Analytics with Hasan & Partners, W2O
- W2O Symplur Signals Provides Real-Time Insights to the NIH About Managing COVID-19 — W2O Symplur with W2O
- Zignal Labs Guides National Press Through The Year of Misinformation — Zignal Labs with Dan Klores Communications
Agency Spotlight
Best Agency Disruption
- #CreativeSinceDayOne Tiktok New Hire Apprentice Challenge — Day One Agency
- Assembling a Silicon Valley Super Group to Accelerate COVID Clinical Research — WorldWithoutCOVID with VSC
- Building and Launching PRophet: The First-Ever AI-Driven Software Platform That Predicts Media Inter — PRophet with KWT Global, MDC Partners, The Stagwell Group
- Invention in PR — Adam Ritchie Brand Direction
- W2O Goes All in During COVID-19 Pandemic to Support Mission of “Making the World a Healthier Place" — W2O
Best Agency Thought Leadership
- Brand Reckoning 2020 — Ketchum
- Briefing: For Semiconductor Companies Walking the U.S Vs. China Tightrope in Managing their Reput — The Hoffman Agency with The Hoffman Agency
- Innovation in the Age of COVID-19 — Kivvit
- Invention in PR — Adam Ritchie Brand Direction
- The No Normal by ReviveHealth — ReviveHealth
Most Innovative Diversity, Equity & Inclusion Initiative
- Expanding FH Perspectives with True Mosaic — FleishmanHillard
- Investing in a Unified Future — AmerICantBreathe with Lambert & Co.
Best Event - Agency (Virtual or Live)
- Media Genius Master Class: Fellows Edition — Weber Shandwick
- rAIsing awareness in AI — March Communications
- The New Abnormal — Goodfuse
Special Campaigns
Public Service: Covid-19 / Pandemic
- COVID-19 Campaign — Washington State Department of Health with C+C
- Kiva: Helping Financially Excluded Communities — Kiva with Hotwire
- MusiCares COVID-19 Relief Fund — Recording Academy and MusiCares with The Recording Academy, MusiCares, Porter Novelli, Rogers & Cowan PMK
- PEDIGREE "Dogs on Zoom" — Mars Petcare with Lead Creative Agency: BBDO New York Public Relations Agency: Weber Shandwick Media Planning Agency: Mediacom Digital Agency: Barefoot Proximity
- We Are In This Together: Anheuser-Busch Responds To COVID-19 — Anheuser-Busch
Public Service: #BlackLivesMatter / Racial Equity
- Children Belong in the Conversation: HP Empowers Families to Tackle Tough Conversations — HP with Edelman
- Detroit Youth Choir 'Glory' — The Detroit Youth Choir with Imagination
- Divided by Design: Findings from the American South — E Pluribus Unum with Berni Consulting
- Good Humor: A New Jingle for a New Era — Good Humor (Unilever) with Edelman
- The PATRÓN More Than Tequila Music Series — PATRÓN Tequila with M Booth
Healthcare / Pharmaceutical / Health-tech
- Hope in Sight: One of the Most Successful Rare Disease Treatment Launches in History — Horizon Therapeutics with WE Communications & W2O
- Humidity Heroes: Airthings Condair team to slow disease progression — Airthings with GreenRoom
- Mucinex Changes the OTC Landscape By Going DTC — Mucinex with Barbarian (Digital Agency), m ss ng p eces (Production Company) and Legend (Influencer and PR)
- PCCA Compounding Handoff Campaign — PCCA with Hill+Knowlton Strategies
- The Road to a Vaccine — Johnson & Johnson
Travel/Hospitality
- #VirtualPureMichigan — Travel Michigan with Current Global, McCann and UM
- Bread & Breakfast — Hotels.com with ICF Next
- Hyatt Hotels Corporation — Hyatt Hotels Corporation with Zeno Group
- Launch of the Chief Virtual Learning Officer (CVLO) Program — Kimpton Hotels & Restaurants with Allison+Partners
- Restarting the Travel Industry from Zero: Pepprecomm and Flagship for trivago — trivago with Peppercomm and Flagship Consulting
Consumer
- #RIPeanut — Planters with ICF Next and VaynerMedia
- Agree to Disagree: Jif Settles the Jif vs. Gif Debate — Jif/JM Smucker Co. with MSL, PS1 (Publicis, Zenith, Publicis Media, Moxie), Giphy, Funny or Die
- America Could Use a Beer — Coors Light with ICF Next
- Sparking Creativity in a Climate of Uncertainty, Isolation & Anxiety — Nikon with MWWPR
- Unleash the Cheetle: Introducing Cheetos Popcorn — Frito-Lay North America - Cheetos with Ketchum
Technology/Clean Energy/Green Energy
- 3D-Printing a New Bike Brand — Arevo with Max Borges Agency
- Microsoft Teams: Solving Video Fatigue through Together Mode — Microsoft with WE Communications
- Microsoft: Carbon Negative by 2030 — Microsoft with WE Communications
- Sharing the Promise of AI – One Smell at A Time — Intel with Ketchum
- Unisys Security Index: Staying Safe. Staying Connected. Staying Secure. — Unisys with Bospar
Corporate Reputation/B2B/Investors
- Avaya: Reinvigorating a 20-Year-Old Brand — Avaya with Hotwire
- Helping PCI Parma Services Find Its Massive Transformative Purpose — PCI Pharma Services with WE Communications
- IBM Drives Change with Facial Recognition Product Withdrawal — IBM
- Meet the "New" HPE: Building a Compelling Narrative to Reinvigorate a Technology Powerhouse — Hewlett Packard Enterprise with Ketchum
- Zeno Group Supports The Hershey Company's Crusade to Save Halloween & Encourage Safe Celebrations — The Hershey Company with Zeno Group
Employee Activism/Engagement
- "For Real Life" Mental Health Campaign — Hewlett Packard Enterprise with Ketchum
- Camp John Hancock – Manulife — John Hancock
- IBM CEO Transition During Accelerating Pandemic — IBM
- Mount Sinai & the COVID-19 Pandemic — Mount Sinai Health System with SKDKnickerbocker
- The Employee View @ Biosector 2 — Biosector 2
Non-profit / Charity
- Clorox Clears Teachers’ Back-to-School Wish Lists — The Clorox Company with Ketchum
- Divided by Design: Findings from the American South — E Pluribus Unum with Berni Consulting
- PMC Reimagined — Pan-Mass Challenge with Cone, A Porter Novelli Company
- Project 100 — GiveDirectly with Precision
- Tobacco Free Kids: Fighting the Youth Vaping Epidemic — Tobacco Free Kids with Bully Pulpit Interactive
Politics/Public Affairs/Lobbying/Government
- Keeping Cannabis Essential Amid The Pandemic — Cannabis Information Project with Marathon Strategies
- Launching the IBM Policy Lab: Bold Ideas for a Digital Society — IBM with Precision Strategies
- Save Restaurants — Independent Restaurant Coalition with Precision
- The ESA Game Generation — Entertainment Software Association with Ketchum
- WifiForward: Winning Spectrum for Wi-Fi — WifiForward with Glen Echo Group
Lean Marketing
- Buy Happiness – Rent a Finn — Visit Finland with Zapwater Communications
- How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar
- Leading Critical COVID-19 Relief and Long-Term Advocacy Conversations for Small Business Owners — The Women's Business Development Center with Hawthorne Strategy Group
- Paging Dr. Fauci — Healthline with Bospar
Micro Marketing
- America Could Use a Beer — Coors Light with ICF Next
- How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar
- Micro-Influencer Campaign Saves the Littlest Lives — Prolacta Bioscience with Capwell Communications
- Paging Dr. Fauci — Healthline with Bospar
- Sparking A Dialogue of Hope for LGBTQ Youth — The Trevor Project with GCI Health
New to Market
Best New Company / Executive Launch
- Building the Hydrogen Economy-Plug Power, from manufacturer to energy company- 1,178% stock increase — Plug Power with The Bulleit Group
- CircleAround Campaign — Rogers & Cowan PMK with Rogers & Cowan PMK
- How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar
- Solebury Trout IPO Communication — Multiple with Solebury Trout
Best New Product / Brand Launch
- Breaking Through The #Basic Season: STōK Pumpkin Cold Brew Launch — STōK Cold Brew | Danone North America with ICF Next
- Bud Light Seltzer — Bud Light with Weber Shandwick 3PM
- How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar
- IBM & The Mayflower Autonomous Ship & The AI Captain — IBM
- Unleash the Cheetle: Introducing Cheetos Popcorn — Frito-Lay North America - Cheetos with Ketchum
Innovation Excellence
Innovator of the Year —Student
- Sophia Wilby— Miami Ad School Toronto
Innovator of the Year — Agency
- An Act of Defiance! — Bospar
Innovator of the Year — Brand
- Kathy Krenger, Senior Vice President of Global Communications — Hyatt Hotels Corporation