Basic entry - US$395
Includes one category. Additional category selections cost $95.
The $395 entry fee includes one category, each additional category is $95.
Categories includes virtual and online events.
These submissions should be anchored in a single piece of excellent earned coverage. The anchor media can be supported with additional pieces of coverage and/or syndication to show additional reach, scope and impact. Please include the anchor coverage or link to it in the submission. These categories exclude paid content.
These submissions should be anchored in a single piece of paid or sponsored media that should be included within the entry. The lead media can be supported with additional pieces of coverage and/or syndication to show additional reach, scope and impact.
These categories are open to single postings (tweets, videos, etc) or to campaigns that use specific channels or platforms as the exclusive or primary vehicle for stakeholder engagement, including includng community building, crowdsourcing, real-time/crisis response, employee communications, recruitment, content creation/amplification, branding/marketing, etc.
These categories recognize the use of channels and tools created, developed, maintained or controlled by the client organization.
The metaverse is about to change the way people interact with each other, and therefore the way in which organizations connect with, engage and influence their key stakeholders. These categories are designed to recognize pioneering communications in the metaverse.
These categories are designed to recognize the ever expanding eco-system of products and services that are designed to help public relations professionals do their jobs more effectively. Entries should focus on new products, or products that have undergone major enhancement and improvements over the past 12 months in order to make them a more essential element of the PR professional’s tech stack.
While the Innovation SABREs primarily recognize specific campaign elements or the use of specific channels and platforms in an over-arching campaign, there are a number of ways in which broad-based campaigns are innovative and even ground-breaking in ways that do not fit comfortably into categories used in the campaign-focused SABRE competitions.
These categories are designed to recognized agencies that have demonstrated a commitment to various important aspects of creativity and innovation.
These awards are designed to recognize individuals—either agency professionals or members of in-house communications teams—who are driving change and innovation within their organization or for their clients.
We know the public relations industry is evolving on a daily basis, and we are not so arrogant that we believe we can keep up with all the new tools, techniques, channels, and critical issues that change brings. So we have added this category so that you can enter work so innovative it doesn’t fit any of our pre-set notions.
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