Winners

2021

SABRE Awards South Asia 2021 - BEST IN SHOW

SABRE Awards South Asia 2021 - CATEGORY WINNERS

Geographic

Geographic

India

    Bangladesh

    • South Asia Test A — Test with test

    International

    • Highlight the role of IP in combating the pandemic — GIPC (The Global Innovation Policy Center) with SPAG

    Practice areas

    Practice areas

    Business-To-Business Marketing

    • Indian Merchants: Saluting the Covid-19 #RealHeroes — Pine Labs with Ruder Finn India

    Corporate Image

    • Max the Vax — Uber India with Genesis BCW

    Corporate Social Responsibility

    • #GroomTheirFuture with Gillette Barber Suraksha (Safety) Programme — Gillette India with Genesis BCW

    Crisis/Issues Management

    • IndiGo Lean Clean Flying Machine — IndiGo with Genesis BCW

    Digital Campaign

    • #KeepItReal — Pfizer Upjohn - Viagra with Organic by MSL

    Employee Communications

    • Guardian of the Compass - A Legal & Compliance campaign — India Medtronic Pvt Ltd with

    Employer Branding

    • Uber’s Tech Turnaround — Uber India with Genesis BCW

    Financial Communications

    • OkCredit - Udhaar Accha Hai (Borrowing is Good)! — OkCredit with First Partners

    Integrated Marketing

    • Home with Open Arms — Airbnb India with Edelman India

    Marketing to Consumers (New Product)

    • #KeepGirlsInSchool — P&G Whisper with 20:20 MSL

    Marketing to Consumers (Existing Product)

    • adidas Originals #StanSmithForever — adidas India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.

    Media Relations

    • Vedantu’s meteoric climb to a top EdTech brand in India — Vedantu Innovations Pvt. Ltd. with Archetype Agency Pvt. Ltd.

    Public Affairs/Government Relations

    • Strengthening Survivor Voice in Anti-Human Trafficking Space — Kamonohashi Project with Chase India

    Public Education

    • Fighting Leprosy by Deepening Diagnostics with Trained Eyes — Sasakawa-India Leprosy Foundation(S-ILF) with First Partners

    Social Media Campaign

    • Pond's Googly Woogly Wooksh — Pond's with MSL India

    Special Event

    • Britannia Marie Gold My Startup 2.0 Home-makers Turn Job-Creators — Britannia with Genesis BCW

    Industry sectors

    Industry sectors

    Associations

      Consumer Products/Services

      • Learning Unlocked — Pearson with Genesis BCW

      Fashion & Beauty

      • Salon Solidarity Programme — L'Oréal India with Genesis BCW

      Financial & Professional Services

      • OkCredit - Udhaar Accha Hai (Borrowing is Good)! — OkCredit with First Partners

      Food & Beverage

      • Britannia Marie Gold My Startup 2.0 Home-makers Turn Job-Creators — Britannia with Genesis BCW

      Healthcare

      • Kids fight the good fight. And win! — Roche Diabetes Care with Edelman India

      Industrial/Manufacturing

        Media, Arts & Entertainment

        • STAND FOR SAFETY — Bumble India with Ruder Finn India

        Mining and Extractive Industries

        • Mission Kalahandi: Zero Poverty, Zero Hunger — Vedanta Aluminium & Power with First Partners

        Not for Profit

        • #Good Grief - A Campaign by Pallium India — Pallium India with The PRactice

        Public Sector/Government

        • Learn with New — EDUCATION NEW ZEALAND with Ruder Finn India

        Technology

        • XIAOMI – MI FOR INDIA — XIAOMI with Ruder Finn India

        Travel & Leisure

        • IndiGo Lean Clean Flying Machine — IndiGo with Genesis BCW

        Diamond SABRE Awards

        Diamond SABRE Awards

        Ceo of the year

        • South Asia Test A — Test with test

        The SABRE Award for Superior Achievement in Brand-Building

        • Making India ‘Delivery Ready’ through the Pandemic — Vahan with First Partners

        The SABRE Award for Superior Achievement in Reputation Management

        • Mission Kalahandi: Zero Poverty, Zero Hunger — Vedanta Aluminium & Power with First Partners

        The SABRE Award for Superior Achievement in Measurement and Evaluation

        • IndiGo Lean Clean Flying Machine — IndiGo with Genesis BCW

        The SABRE Award for Superior Achievement in Creativity

        • Mangaldeep: Infusing spiritual strength to fight the pandemic! — ITC Limited with First Partners

        2020

        SABRE Awards South Asia 2020 - BEST IN SHOW

        SABRE Awards South Asia 2021 - CATEGORY WINNERS

        Geographic

        Geographic

        India

          Practice areas

          Practice areas

          Business-To-Business Marketing

          • Rolls-Royce Partnering India: Towards Greener Skies and Cleaner Seas — Rolls-Royce India with First Partners

          Corporate Image

          • WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

          Corporate Social Responsibility

          • WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

          Crisis/Issues Management

          • IndiGo Flying High Despite Cockpit Battle — InterGlobe Aviation (IndiGo) with Genesis BCW

          Digital Campaign

          • Ford - Discover More with Poetry — Ford India Pvt. Ltd. with NA

          Employee Communications

          • Harnessing the Power of Employee Advocacy — Cairn Oil and Gas with Genesis BCW

          Financial Communications

          • TEAM CASHLESS INDIA — Mastercard with AvianWE

          Integrated Marketing

          • #AmazonFestiveYatra | 3 trucks, 13 cities, 6,000 kms and one message – Amazon Good for India — Amazon.in with AvianWE

          Marketing to Consumers (New Product)

          • Amazon Devices - #getsmartwithalexa Campaign — Amazon Devices with The PRactice

          Marketing to Consumers (Existing Product)

          • Making Delhi Safer — Azad Foundation - Sakha Cabs with First Partners

          Media Relations

          • adidas changing the perception of Kashmir, through the lens of football — adidas with Kaizzen

          Public Affairs/Government Relations

          • FICCI - Indian Language Internet Alliance — The Federation of Indian Chambers of Commerce and Industry (FICCI) with The PRactice

          Public Education

          • BANEGA SWASTH INDIA, FROM SWACHH TO SWASTH — RB with AvianWE

          Social Media Campaign

          • Ford - Discover More with Poetry — Ford India Pvt. Ltd. with NA

          Special Event

          • Dignity March — Rashtriya Garima Abhiyan with APCO Worldwide

          Industry sectors

          Industry sectors

          Associations

          • FICCI - Indian Language Internet Alliance — The Federation of Indian Chambers of Commerce and Industry (FICCI) with The PRactice

          Consumer Products/Services

          • Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

          Fashion & Beauty

          • Rethink Notions of Masculinity - #ManEnough — Gillette India with Genesis BCW

          Financial & Professional Services

          • Paving India’s way, for a secure card payments ecosystem — Payment Card Industry Security Standards Council (PCI SSC) with FleishmanHillard India

          Food & Beverage

          • Born Colourless — Absolut India with AvianWE

          Healthcare

          • Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

          Industrial/Manufacturing

          • Bhadrachalam: Making of the Indian Paper Tigers — ITC Limited with First Partners

          Media, Arts & Entertainment

          • Alternate Content, the new king to drive footfalls at the cinemas — PVR LTD with AvianWE

          Mining and Extractive Industries

            Not for Profit

            • Rising to Dignity! Repealing 108 Legal Barriers — Sasakawa-India Leprosy Foundation (S-ILF) with First Partners

            Technology

            • IMPROVING ACCESS TO ELECTRIC MOBILITY & DEMOCRATIZING TECHNOLOGY AND MOBILITY — Revolt Intellicorp Pvt. Ltd. with Ruder Finn India

            Travel & Leisure

              Diamond SABRE Awards

              Diamond SABRE Awards

              The SABRE Award for Superior Achievement in Brand-Building

              • Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

              The SABRE Award for Superior Achievement in Reputation Management

              • WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

              The SABRE Award for Superior Achievement in Research and Planning

              • How India Borrows? — Home Credit India with First Partners

              The SABRE Award for Superior Achievement in Measurement and Evaluation

              • VENUE: Stay Connected on the Go! — Hyundai Motor India with First Partners

              The SABRE Award for Superior Achievement in Creativity

              • From Packaging To Pop Culture: LAY’S Smile Story — PepsiCo India, LAY'S with Edelman India

              2019

              SABRE Awards South Asia 2019 - BEST IN SHOW

              Winner

              Wings for our girls - Mahindra Group with Adfactors PR

              Finalists

              SABRE Awards South Asia 2021 - CATEGORY WINNERS

              Geographic

              Geographic

              India

                South/Southeast Asia

                • Pampers for Preemies — Proctor & Gamble with 20:20 MSL

                Practice areas

                Practice areas

                Business-To-Business Marketing

                • RISC-V : Against the arms race — Si-Five with Archetype

                Corporate Image

                • Wings for our girls — Mahindra Group with Adfactors PR

                Corporate Social Responsibility

                • Wings for our girls — Mahindra Group with Adfactors PR

                Crisis/Issues Management

                • LET PEOPLE SPEAK #Nooutsidefoodincinema (F&B crisis) — PVR Cinemas with AvianWE

                Digital Campaign

                • Launch of India's First Platelet Donor Community by Godrej HIT — Godrej Consumer Products Limited with

                Employee Communications

                • Viacommunity - #BeSelfish to do good! — Viacom18 Media Pvt. Ltd. with Orchard Communications

                Employer Branding

                • RB Global challenge 2018 — Reckitt Benckiser with AvianWE

                Financial Communications

                • Shaking it up, the CATMi way — Confederation of ATM Industry (CATMi) with Adfactors PR

                Integrated Marketing

                • Emotional Nutrition — GSK with Genesis BCW

                Marketing to Consumers (New Product)

                • Jo Malone London Jasmine Sambac and Marigold Launch in India — Jo Malone London with PR Pundit Public Relations Pvt. Ltd.

                Marketing to Consumers (Existing Product)

                • India Needs to Sleep@10 — Godrej Interio with Adfactors PR Pvt. Ltd

                Media Relations

                • Introducing Whole New World Of Entertainment — BookMyShow with Genesis BCW

                Public Affairs/Government Relations

                • Har Ghar Bijli — Bihar State Power Holding Company Ltd with

                Public Education

                • #Behtar Kal — Saifee Burhani Upliftment Trust with MSL India

                Social Media Campaign

                • Wings for our girls — Mahindra Group with Adfactors PR

                Special Event

                • Meri Doosri Country — Sony Pictures Networks India (SPN) with MSL India

                Industry sectors

                Industry sectors

                Associations

                • Making e-waste recycling a way of life — International Finance Corporation with AvianWE

                Consumer Products/Services

                • Bio Oil #UnstretchedJourney — Marico with 20:20 MSL

                Fashion & Beauty

                • Aveda India Launch — Aveda with PR Pundit

                Financial & Professional Services

                • PNB Back on Track — Punjab National Bank with Genesis BCW

                Food & Beverage

                • Creating an association of multi-sectoral partners to accelerate road safety in Gurugram — ABInBev with AvianWE

                Healthcare

                • People Affected by Leprosy: You are not alone! — Sasakawa India Leprosy Foundation with First Partners

                Industrial/Manufacturing

                • Partnering India to make the country aerospace-ready — Rolls-Royce India & South Asia with First Partners

                Media, Arts & Entertainment

                • Listening is Seeing — Audible with Edelman India

                Not for Profit

                • Human trafficking no more — Kailash Satyarthi Children’s Foundation with Adfactors PR

                Public Sector/Government

                • Delisting Mauritius as a High-Risk Jurisdiction — Economic Development Board of Mauritius with MSL India

                Technology

                • Yeh Diwali HONOR Wali’ (A Diwali with HONOR) — HONOR with Genesis BCW

                Travel & Leisure

                • Generating healthy tourism based livelihood opportunities in Northeast India — Airbnb India with Chase India

                Diamond SABRE Awards

                Diamond SABRE Awards

                Ceo of the year

                • Enabling e-mobility in India — Zoomcar with Value 360 Communications

                The SABRE Award for Superior Achievement in Brand-Building

                • Driving Purpose - The Mcdonald's Way! — Hardcastle Restaurants Pvt. Ltd. - McDonald's india (West And South) with AvianWE

                The SABRE Award for Superior Achievement in Reputation Management

                • Reputation Management Program for Grofers — Grofers with MSL India

                The SABRE Award for Superior Achievement in Research and Planning

                • Marie Gold MyStartup — Britannia Industries Limited with Genesis BCW

                The SABRE Award for Superior Achievement in Measurement and Evaluation

                • Bio Oil #UnstretchedJourney — Marico with 20:20 MSL

                The SABRE Award for Superior Achievement in Creativity

                • Mangaldeep ‘Temple Run’ — ITC Limited with First Partners