SABRE Awards South Asia 2023 - CATEGORY WINNERS

Geographic

Geographic

India

Bangladesh

• South Asia Test A — Test with test

International

• Highlight the role of IP in combating the pandemic — GIPC (The Global Innovation Policy Center) with SPAG

Practice areas

Practice areas

Business-To-Business Marketing

• Indian Merchants: Saluting the Covid-19 #RealHeroes — Pine Labs with Ruder Finn India

Corporate Image

• Max the Vax — Uber India with Genesis BCW

Corporate Social Responsibility

• #GroomTheirFuture with Gillette Barber Suraksha (Safety) Programme — Gillette India with Genesis BCW

Crisis/Issues Management

• IndiGo Lean Clean Flying Machine — IndiGo with Genesis BCW

Digital Campaign

• #KeepItReal — Pfizer Upjohn - Viagra with Organic by MSL

Employee Communications

• Guardian of the Compass - A Legal & Compliance campaign — India Medtronic Pvt Ltd

Employer Branding

• Uber’s Tech Turnaround — Uber India with Genesis BCW

Financial Communications

• OkCredit - Udhaar Accha Hai (Borrowing is Good)! — OkCredit with First Partners

Integrated Marketing

• Home with Open Arms — Airbnb India with Edelman India

Marketing to Consumers (New Product)

• #KeepGirlsInSchool — P&G Whisper with 20:20 MSL

Marketing to Consumers (Existing Product)

• adidas Originals #StanSmithForever — adidas India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.

Media Relations

• Vedantu’s meteoric climb to a top EdTech brand in India — Vedantu Innovations Pvt. Ltd. with Archetype Agency Pvt. Ltd.

Public Affairs/Government Relations

• Strengthening Survivor Voice in Anti-Human Trafficking Space — Kamonohashi Project with Chase India

Public Education

• Fighting Leprosy by Deepening Diagnostics with Trained Eyes — Sasakawa-India Leprosy Foundation(S-ILF) with First Partners

Social Media Campaign

• Pond's Googly Woogly Wooksh — Pond's with MSL India

Special Event

• Britannia Marie Gold My Startup 2.0 Home-makers Turn Job-Creators — Britannia with Genesis BCW

Industry sectors

Industry sectors

Associations

Consumer Products/Services

• Learning Unlocked — Pearson with Genesis BCW

Fashion & Beauty

• Salon Solidarity Programme — L'Oréal India with Genesis BCW

Financial & Professional Services

• OkCredit - Udhaar Accha Hai (Borrowing is Good)! — OkCredit with First Partners

Food & Beverage

• Britannia Marie Gold My Startup 2.0 Home-makers Turn Job-Creators — Britannia with Genesis BCW

Healthcare

• Kids fight the good fight. And win! — Roche Diabetes Care with Edelman India

Industrial/Manufacturing

Media, Arts & Entertainment

• STAND FOR SAFETY — Bumble India with Ruder Finn India

Mining and Extractive Industries

• Mission Kalahandi: Zero Poverty, Zero Hunger — Vedanta Aluminium & Power with First Partners

Not for Profit

• #Good Grief - A Campaign by Pallium India — Pallium India with The PRactice

Public Sector/Government

• Learn with New — EDUCATION NEW ZEALAND with Ruder Finn India

Technology

• XIAOMI – MI FOR INDIA — XIAOMI with Ruder Finn India

Travel & Leisure

• IndiGo Lean Clean Flying Machine — IndiGo with Genesis BCW

Diamond SABRE Awards

Diamond SABRE Awards

Ceo of the year

• South Asia Test A — Test with test

The SABRE Award for Superior Achievement in Brand-Building

• Making India ‘Delivery Ready’ through the Pandemic — Vahan with First Partners

The SABRE Award for Superior Achievement in Reputation Management

• Mission Kalahandi: Zero Poverty, Zero Hunger — Vedanta Aluminium & Power with First Partners

The SABRE Award for Superior Achievement in Measurement and Evaluation

• IndiGo Lean Clean Flying Machine — IndiGo with Genesis BCW

The SABRE Award for Superior Achievement in Creativity

• Mangaldeep: Infusing spiritual strength to fight the pandemic! — ITC Limited with First Partners

SABRE Awards South Asia 2023 - CATEGORY WINNERS

Geographic

Geographic

India

Practice areas

Practice areas

Business-To-Business Marketing

• Rolls-Royce Partnering India: Towards Greener Skies and Cleaner Seas — Rolls-Royce India with First Partners

Corporate Image

• WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Corporate Social Responsibility

• WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Crisis/Issues Management

• IndiGo Flying High Despite Cockpit Battle — InterGlobe Aviation (IndiGo) with Genesis BCW

Digital Campaign

• Ford - Discover More with Poetry — Ford India Pvt. Ltd. with NA

Employee Communications

• Harnessing the Power of Employee Advocacy — Cairn Oil and Gas with Genesis BCW

Financial Communications

• TEAM CASHLESS INDIA — Mastercard with AvianWE

Integrated Marketing

• #AmazonFestiveYatra | 3 trucks, 13 cities, 6,000 kms and one message – Amazon Good for India — Amazon.in with AvianWE

Marketing to Consumers (New Product)

• Amazon Devices - #getsmartwithalexa Campaign — Amazon Devices with The PRactice

Marketing to Consumers (Existing Product)

• Making Delhi Safer — Azad Foundation - Sakha Cabs with First Partners

Media Relations

• adidas changing the perception of Kashmir, through the lens of football — adidas with Kaizzen

Public Affairs/Government Relations

• FICCI - Indian Language Internet Alliance — The Federation of Indian Chambers of Commerce and Industry (FICCI) with The PRactice

Public Education

• BANEGA SWASTH INDIA, FROM SWACHH TO SWASTH — RB with AvianWE

Social Media Campaign

• Ford - Discover More with Poetry — Ford India Pvt. Ltd. with NA

Special Event

• Dignity March — Rashtriya Garima Abhiyan with APCO Worldwide

Industry sectors

Industry sectors

Associations

• FICCI - Indian Language Internet Alliance — The Federation of Indian Chambers of Commerce and Industry (FICCI) with The PRactice

Consumer Products/Services

• Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

Fashion & Beauty

• Rethink Notions of Masculinity - #ManEnough — Gillette India with Genesis BCW

Financial & Professional Services

• Paving India’s way, for a secure card payments ecosystem — Payment Card Industry Security Standards Council (PCI SSC) with FleishmanHillard India

Food & Beverage

• Born Colourless — Absolut India with AvianWE

Healthcare

• Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

Industrial/Manufacturing

• Bhadrachalam: Making of the Indian Paper Tigers — ITC Limited with First Partners

Media, Arts & Entertainment

• Alternate Content, the new king to drive footfalls at the cinemas — PVR LTD with AvianWE

Mining and Extractive Industries

Not for Profit

• Rising to Dignity! Repealing 108 Legal Barriers — Sasakawa-India Leprosy Foundation (S-ILF) with First Partners

Technology

• IMPROVING ACCESS TO ELECTRIC MOBILITY & DEMOCRATIZING TECHNOLOGY AND MOBILITY — Revolt Intellicorp Pvt. Ltd. with Ruder Finn India

Travel & Leisure

Diamond SABRE Awards

Diamond SABRE Awards

The SABRE Award for Superior Achievement in Brand-Building

• Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

The SABRE Award for Superior Achievement in Reputation Management

• WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

The SABRE Award for Superior Achievement in Research and Planning

• How India Borrows? — Home Credit India with First Partners

The SABRE Award for Superior Achievement in Measurement and Evaluation

• VENUE: Stay Connected on the Go! — Hyundai Motor India with First Partners

The SABRE Award for Superior Achievement in Creativity

• From Packaging To Pop Culture: LAY’S Smile Story — PepsiCo India, LAY'S with Edelman India

SABRE Awards South Asia 2023 - CATEGORY WINNERS

Geographic

Geographic

India

South/Southeast Asia

• Pampers for Preemies — Proctor & Gamble with 20:20 MSL

Practice areas

Practice areas

Business-To-Business Marketing

• RISC-V : Against the arms race — Si-Five with Archetype

Corporate Image

• Wings for our girls — Mahindra Group with Adfactors PR

Corporate Social Responsibility

• Wings for our girls — Mahindra Group with Adfactors PR

Crisis/Issues Management

• LET PEOPLE SPEAK #Nooutsidefoodincinema (F&B crisis) — PVR Cinemas with AvianWE

Digital Campaign

• Launch of India's First Platelet Donor Community by Godrej HIT — Godrej Consumer Products Limited

Employee Communications

• Viacommunity - #BeSelfish to do good! — Viacom18 Media Pvt. Ltd. with Orchard Communications

Employer Branding

• RB Global challenge 2018 — Reckitt Benckiser with AvianWE

Financial Communications

• Shaking it up, the CATMi way — Confederation of ATM Industry (CATMi) with Adfactors PR

Integrated Marketing

• Emotional Nutrition — GSK with Genesis BCW

Marketing to Consumers (New Product)

• Jo Malone London Jasmine Sambac and Marigold Launch in India — Jo Malone London with PR Pundit Public Relations Pvt. Ltd.

Marketing to Consumers (Existing Product)

• India Needs to Sleep@10 — Godrej Interio with Adfactors PR Pvt. Ltd

Media Relations

• Introducing Whole New World Of Entertainment — BookMyShow with Genesis BCW

Public Affairs/Government Relations

• Har Ghar Bijli — Bihar State Power Holding Company Ltd

Public Education

• #Behtar Kal — Saifee Burhani Upliftment Trust with MSL India

Social Media Campaign

• Wings for our girls — Mahindra Group with Adfactors PR

Special Event

• Meri Doosri Country — Sony Pictures Networks India (SPN) with MSL India

Industry sectors

Industry sectors

Associations

• Making e-waste recycling a way of life — International Finance Corporation with AvianWE

Consumer Products/Services

• Bio Oil #UnstretchedJourney — Marico with 20:20 MSL

Fashion & Beauty

• Aveda India Launch — Aveda with PR Pundit

Financial & Professional Services

• PNB Back on Track — Punjab National Bank with Genesis BCW

Food & Beverage

• Creating an association of multi-sectoral partners to accelerate road safety in Gurugram — ABInBev with AvianWE

Healthcare

• People Affected by Leprosy: You are not alone! — Sasakawa India Leprosy Foundation with First Partners

Industrial/Manufacturing

• Partnering India to make the country aerospace-ready — Rolls-Royce India & South Asia with First Partners

Media, Arts & Entertainment

• Listening is Seeing — Audible with Edelman India

Not for Profit

• Human trafficking no more — Kailash Satyarthi Children’s Foundation with Adfactors PR

Public Sector/Government

• Delisting Mauritius as a High-Risk Jurisdiction — Economic Development Board of Mauritius with MSL India

Technology

• Yeh Diwali HONOR Wali’ (A Diwali with HONOR) — HONOR with Genesis BCW

Travel & Leisure

• Generating healthy tourism based livelihood opportunities in Northeast India — Airbnb India with Chase India

Diamond SABRE Awards

Diamond SABRE Awards

Ceo of the year

• Enabling e-mobility in India — Zoomcar with Value 360 Communications

The SABRE Award for Superior Achievement in Brand-Building

• Driving Purpose - The Mcdonald's Way! — Hardcastle Restaurants Pvt. Ltd. - McDonald's india (West And South) with AvianWE

The SABRE Award for Superior Achievement in Reputation Management

• Reputation Management Program for Grofers — Grofers with MSL India

The SABRE Award for Superior Achievement in Research and Planning

• Marie Gold MyStartup — Britannia Industries Limited with Genesis BCW

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Bio Oil #UnstretchedJourney — Marico with 20:20 MSL

The SABRE Award for Superior Achievement in Creativity

• Mangaldeep ‘Temple Run’ — ITC Limited with First Partners