Sabre Awards | South Asia

Basic entry - US$250

Includes 1 Geographic, 1 Practice Area, 1 Industry Sector, 1 Diamond, and 1 IN2 category selection. Additional selections cost $30

Geographic

Basic entry includes 1 Geographic category. Each additional category costs $30 each.

Geographic

1. India

2. Bangladesh

3. Nepal

4. Pakistan

5. Sri Lanka

6. South/Southeast Asia
Led from from a South Asian country.

7. International
Led from South Asia with work in other regions.

Practice areas

Basic entry includes 1 practice area category. Each additional category costs $30 each.

Practice areas

8. Business-To-Business Marketing

9. Corporate Image

10. Corporate Culture & Change
Communications and PR work that demonstrates measurable transformation of corporate culture.

11. Corporate Social Responsibility

12. Crisis/Issues Management

13. Digital and Social Media Campaign

14. Diversity Communications
Communications and PR work that demonstrates measurable transformation of diversity, equity and inclusion.

15. Employee and Workforce Engagement
A campaign designed to reach and motivate a company's employees.

16. Employer Branding
A campaign designed to help attract new employees.

17. Financial and IPO Communications
Investor relations or financial media relations designed to reach shareholders and other financial stakeholders.

18. Integrated Marketing
This category is designed to recognize campaigns in which public relations played a lead strategic role, alongside other disciplines/channels such as advertising, promotions, direct, digital, etc.

19. Marketing to Consumers (New Product)

20. Marketing to Consumers (Existing Product)

21. Media Relations

22. Public Affairs/Government Relations

23. Public Education
A campaign designed to improve public health or drive awareness of an issue with important societal implications.

24. Special Event

Industry sectors

Basic entry includes 1 industry sector category. Each additional category costs $30 each.

Industry sectors

25. Associations
Associations or coalitions consisting primarily of for-profit businesses; for charities.

26. Consumer Products/Services
Any consumer product not already covered in this list.

27. Fashion & Beauty

28. Financial & Professional Services
Includes law firms, marketing services firms, management consulting firms, etc.

29. Food & Beverage
Excluding restaurants and food service companies.

30. Healthcare

31. Industrial/Manufacturing

32. Media, Arts & Entertainment

33. Mining and Extractive Industries

34. Not for Profit
Excluding trade associations.

35. Public Sector/Government
Any government-sponsored campaign, domestic or overseas, including public education, tourism promotion, economic development.

36. Startup Communications
Communications and PR work by companies (not agencies) that are in their initial stages and were launched less than five years ago.

37. Technology

38. Travel & Leisure
Includes hotels, airlines, tourism boards.

Diamond SABRE Awards

1 diamond category selection included with basic entry. Each additional category costs $30 each.

Diamond SABRE Awards

39. CEO of the year
This award will recognize the chief executive who has worked diligently to enhance the role of public relations within his or her organization, or demonstrated a clear commitment to ensuring that the organization embraces the principles of ethical and effective public relations, in its culture, its communications and its actions. (This category is NOT open to public relations practitioners.).

40. Company of the year
This award will recognize a corporation (or other organization) that has embraced public relations as a key management discipline and can demonstrate that public relations has made a significant contribution over the course of the year to its overall performance. Winning submissions will demonstrate that organizational behavior and organizational communications are aligned, and that public relations activities attain the highest levels of integrity, authenticity, and effectiveness. (This category is NOT open to public relations agencies).

41. The SABRE Award for Superior Achievement in Brand-Building
This award will recognize public relations work that has played in a central role in brand strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a brand platform and explain how that platform shifted perceptions, built stronger customer relationships, and ultimately drove sales.

42. The SABRE Award for Superior Achievement in Reputation Management
This award will recognize public relations work that has played in a central role in corporate strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders relationships, and ultimately contributed to corporate performance.

43. The SABRE Award for Superior Achievement in Research and Planning
This award will recognize public relations campaigns that draw on original research and modern data and analytics to develop critical insights into the client and its audience, and use formal planning techniques to devise the most appropriate strategic approach to address a challenge or seize and opportunity.

44. The SABRE Award for Superior Achievement in Measurement and Evaluation
This award will recognize public relations campaigns that made a meaningful and measurable contribution to an organization’s bottom-line results. Winning entries will focus on metrics such as stakeholder engagement, stakeholder attitudes, “net promoter score” (or similar), sales results, or business performance, and will make a compelling case that these results were directly related to effective communications.

45. The SABRE Award for Superior Achievement in Creativity
This award will recognize public relations work that breaks new ground in terms of creative thinking, creative ideas or creative product. Successful submissions will demonstrate that the work involved leveraged insights and planning to develop unique creative content that resonates with the judges, ranging from visual storytelling to earned media content.

IN2 SABRE Awards

1 IN2 category selection included with basic entry. Each additional category costs $30 each.

Experiential Marketing

46. Live Events
This category includes activities that focus on people attending events, including live shows/concerts, in-store customer experiences, promotional stunts, etc.

Earned Media

These submissions should be anchored in a single piece of excellent earned coverage. The anchor media can be supported with additional pieces of coverage and/or syndication to show additional reach, scope and impact. Please include the anchor coverage or link to it in the submission. These categories exclude paid content

47. Digital/Print Media
This category recognizes exceptional coverage that is earned on digital or traditional media across general, consumer, lifestyle, business and trade media. Excludes paid content.

48. Broadcast Media
This includes exceptional broadcast coverage—online segments, tv talk shows, radio shows, podcasts, etc—earned on broadcast media.

49. Earned Media with Influencers + Communities
This includes earned digital, print or broadcast placements with influencers. Includes YouTube, blogs, subject matter experts, etc. Excludes paid content.

50. Persuasive Content
Includes content intended to persuade and/or change stakeholder thinking, including speeches, opinion pieces, award entries, etc., including employee communications, financial communications, crisis/issues management or public affairs.

Social Media & Community Management

53. Social Visual
This category recognizes the best use of social video or photos on platforms such as Youtube, Instagram, Facebook, Tiktok for stakeholder engagement.

54. Social Publishing / Blogs
This category evaluates the best use of online publishing platforms such as blogs, linkedin publishing for thought-leadership or stakeholder engagement.

Owned Media

55. Websites & Mobile apps
This category recognizes the creation and promotion of corporate and/or brand websites and/or apps, including microsites, and sites devoted to recruitment, ESG, DE&I and other critical issues.

56. CSR, ESG and DEI Reporting
This category recognizes the creation and promotion of reports—digital, print or video—designed to inform stakeholders about corporate policies and progress on social responsibility, environmental and social governance, and diversity and inclusion issues.

57. Annual Report
This category recognizes the creation and promotion of reports—digital, print or video—designed primarily for shareholders and the financial community.

58. Documentary Film and Video
This category recognizes one-off documentaries and documentary series, released on to broadcast channels or streaming services or hosted on an organization’s own website or video channels (YouTube, etc.).

Tools and Tactics

59. AI/Virtual Reality/Augmented Reality/Immersive Technology
This category recognizes brands that are using technology innovations to expand the ways they can engage, communicate with and activate their stakeholders.

60. Audio: Podcasts + Music
This category recognizes organizations and brands using podcasts and/or music to tell their story.

61. Real-time Engagement
This recognizes the use or media—social, digital or traditional—to respond in real-time to crises or to prevent/reduce threats to corporate or brand reputation, and/or to take advantage of breaking news or a cultural moment to amplify or increase engagement with corporate and/or brand messaging.

62. Data in Campaign Planning and Development
This category recognizes the use of data to develop a campaign strategy, including media/channel planning, audience selection/segmentation and messaging.

PR Aspirant/Student of the Year

There is no charge to select this category.

63. PR Aspirant/Student of the Year
Entry is free of charge for this category but open only to current PR/communications school undergraduate or postgraduate students in a South Asian country. Entrants must submit a campaign designed for PRCAI on theme “WeArePR", that help evangelize the Public Relations profession and build a sense of pride. The candidate should submit this in a powerpoint format, not exceeding 12 slides demonstrating the purpose, stakeholders (chosen TG), integrated communication strategy of owned/earned/paid and what does success look like.

Emerging Markets - US$90

This category is designed for campaigns conducted in emerging markets of India (metros do not qualify). Examples would include campaigns for several sectors/industries including textiles, FMCG, beauty, healthcare, manufacturing, travel, hospitality etc. mushrooming in tier 2-3 cities of India. This campaigns will be either led by PR firms which are headquartered out of these cities (metros do not qualify) or corporate communicators who are based out of these cities. Campaigns should demonstrate that the client organization is a pioneer or innovator in their sector or undertaking work to impact local business or communities.

64. Emerging Markets
If you are entering into this category *only* (i.e. not selecting any other categories within your entry), you will notice that you are charged $340 ($250 basic entry fee + $90 Emerging Markets fee). For this reason, we have created a discount code to apply during the check-out phase. Once you submit your entry for payment, you will see a discount code field where you can input the discount code, click apply, and you will see the new charge of $90. Please only use this discount code if Emerging Markets is the only category you are selecting in your entry. It will add correctly if selecting other categories within your entry. The discount code is: Emerging Markets .

Professionals of The Year - US$60

Each selection costs $60 plus the basic entry fee ($250).

Professionals of the Year

These categories recognize the individuals who have contributed to build, protect and/or safeguard reputation of a brand or company through remits of public relations communication and/or corporate and brand reputation. A world class leader upholding the values of PRCAI of ethical, professional and progressive and building a culture of respect for all and raising the bar for the industry

65. CCO of the Year

66. Agency Head of The Year

Enter

Categories

Geographic

Geographic

Practice areas

Practice areas

Industry sectors

Industry sectors

Diamond SABRE Awards

Diamond SABRE Awards

IN2 SABRE Awards

Experiential Marketing

Earned Media

Sponsored & Paid Media

Social Media & Community Management

Owned Media

Tools and Tactics

PR Aspirant/Student of the Year

Professionals of the Year