Categories

Basic entry - US$150

Inclusive of 1 geography, 1 practice area, and 1 industry sector. Additional selections cost $30

Geographic

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $30.

Geographic

1. India
2. Bangladesh
3. Nepal
4. Pakistan
5. Sri Lanka
6. South/Southeast Asia
Led from from a South Asian country.
7. International
Led from South Asia with work in other regions.

Practice areas

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $30.

Practice areas

8. Business-To-Business Marketing
9. Corporate Image
10. Corporate Culture & Change
Communications and PR work that demonstrates measurable transformation of corporate culture.
11. Corporate Social Responsibility
12. Crisis/Issues Management
13. Digital and Social Media Campaign
14. Diversity Communications
Communications and PR work that demonstrates measurable transformation of diversity, equity and inclusion.
15. Employee and Workforce Engagement
A campaign designed to reach and motivate a company's employees.
16. Employer Branding
A campaign designed to help attract new employees.
17. Financial and IPO Communications
Investor relations or financial media relations designed to reach shareholders and other financial stakeholders.
18. Integrated Marketing
This category is designed to recognize campaigns in which public relations played a lead strategic role, alongside other disciplines/channels such as advertising, promotions, direct, digital, etc.
19. Marketing to Consumers (New Product)
20. Marketing to Consumers (Existing Product)
21. Media Relations
22. Public Affairs/Government Relations
23. Public Education
A campaign designed to improve public health or drive awareness of an issue with important societal implications.
24. Special Event
25. Technology Integration in Communications
Communications and PR work that involves work in or on behalf of crypto, blockchain, NFTs and metaverse.

Industry sectors

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $30.

Industry sectors

26. Associations
Associations or coalitions consisting primarily of for-profit businesses; for charities.
27. Consumer Products/Services
Any consumer product not already covered in this list.
28. Fashion & Beauty
29. Financial & Professional Services
Includes law firms, marketing services firms, management consulting firms, etc.
30. Food & Beverage
Excluding restaurants and food service companies.
31. Healthcare
32. Industrial/Manufacturing
33. Media, Arts & Entertainment
34. Mining and Extractive Industries
35. Not for Profit
Excluding trade associations.
36. Public Sector/Government
Any government-sponsored campaign, domestic or overseas, including public education, tourism promotion, economic development.
37. Startup Communications
Communications and PR work by companies (not agencies) that are in their initial stages and were launched less than five years ago.
38. Technology
39. Travel & Leisure
Includes hotels, airlines, tourism boards.

PR Aspirant/Student of the Year

There is no charge to select this category.

40. PR Aspirant/Student of the Year
Entry is free of charge for this category but open only to current PR/communications school undergraduate or postgraduate students in a South Asian country. Entrants must submit a campaign designed for PRCAI on theme “WeArePR", that help evangelize the Public Relations profession and build a sense of pride. The candidate should submit this in a powerpoint format, not exceeding 12 slides demonstrating the purpose, stakeholders (chosen TG), integrated communication strategy of owned/earned/paid and what does success look like.

Diamond SABRE Awards - US$60

Each selection costs $60 plus the basic entry fee ($150).

Diamond SABRE Awards

41. Ceo of the year
This award will recognize the chief executive who has worked diligently to enhance the role of public relations within his or her organization, or demonstrated a clear commitment to ensuring that the organization embraces the principles of ethical and effective public relations, in its culture, its communications and its actions. (This category is NOT open to public relations practitioners.) .
42. The SABRE Award for Superior Achievement in Brand-Building
This award will recognize public relations work that has played in a central role in brand strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a brand platform and explain how that platform shifted perceptions, built stronger customer relationships, and ultimately drove sales. .
43. The SABRE Award for Superior Achievement in Reputation Management
This award will recognize public relations work that has played in a central role in corporate strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders relationships, and ultimately contributed to corporate performance. .
44. The SABRE Award for Superior Achievement in Research and Planning
This award will recognize public relations campaigns that draw on original research and modern data and analytics to develop critical insights into the client and its audience, and use formal planning techniques to devise the most appropriate strategic approach to address a challenge or seize and opportunity. .
45. The SABRE Award for Superior Achievement in Measurement and Evaluation
This award will recognize public relations campaigns that made a meaningful and measurable contribution to an organization’s bottom-line results. Winning entries will focus on metrics such as stakeholder engagement, stakeholder attitudes, “net promoter score” (or similar), sales results, or business performance, and will make a compelling case that these results were directly related to effective communications. .
46. The SABRE Award for Superior Achievement in Creativity
This award will recognize public relations work that breaks new ground in terms of creative thinking, creative ideas or creative product. Successful submissions will demonstrate that the work involved leveraged insights and planning to develop unique creative content that resonates with the judges, ranging from visual storytelling to earned media content.
48. Company of the year
This award will recognize a corporation (or other organization) that has embraced public relations as a key management discipline and can demonstrate that public relations has made a significant contribution over the course of the year to its overall performance. Winning submissions will demonstrate that organizational behavior and organizational communications are aligned, and that public relations activities attain the highest levels of integrity, authenticity, and effectiveness. (This category is NOT open to public relations agencies). .