The 2021 SABRE Awards South Asia will take place on 8 September, marking the ninth anniversary of the partnership between PRovoke Media and Public Relations Consultants Association of India (PRCAI). Last year's SABRE Awards South Asia saw Vicks ‘One In A Million’ #TouchOfCare by Procter and Gamble Hygiene and Healthcare with 20:20 MSL take top honours, ahead of a very strong field, many of which went on to win Asia-Pacific and Global SABRE Awards. The winners of the SABRE awards and recipients of Certificates of Excellence will be announced at the awards ceremony. Further details regarding the awards ceremony will be forthcoming soon from the PRCAI. The Company and CEO of the Year Awards will be announced separately ahead of the awards ceremony. A complete list of shortlisted entries can be found here.