SABRE Awards EMEA 2024 - CATEGORY WINNERS
Geographic
Africa
- Netflix Blood & Water — Netflix with Clockwork, Eclipse Communications
The Balkans
- Romanian Hygge — Storia.ro with MSL The Practice
The Baltic
- FIRST STICKER THAT SAVED PEOPLE’S LIVES — Polish Railway Lines with Partner of Promotion
Benelux
- The Dutch New Year’s Dive in times of COVID-19 — Unilever | Unox with Being There | Banka Media
DACH
- Solve for Tomorrow — Samsung Electronics GmbH with Ketchum
Central Eastern Europe
- The Protozoan Experiment — Stavební spořitelna České spořitelny (Buřinka) with AMI Communications
France
- "Appart Solidaire": Open Homes for Covid Heroes — Airbnb with Maarc
Iberia
- The last older person to die in loneliness — BBK Foundation with LLYC
Mediterranean
- The Magic Triangle — Essity with Omnicom Pr Group
The Middle East
- #4Humanity—Launching the World’s First Phase III Clinical Trial for an Inactivated COVID-19 Vaccine — G42 Healthcare with APCO Worldwide
Nordics
- The most CO2-friendly route — Neste with hasan & partners
Russia and the Cis
- How 7 Photoshopped fields saved hundreds of real ones — UAnimals with Gres Todorchuk
Turkey
- #ChooseKindness — Simple - Unilever with PR House
United Kingdom and Ireland
United Kingdom and Ireland
- Petfished — Department for Environment, Food and Rural Affairs (DEFRA)
United Kingdom and Ireland
- Early Days Club — WaterWipes with Golin and The Brooklyn Brothers
Multi-Country Programme
- Know Your Rights — The Norwegian Labour Inspection Authority with Geelmuyden Kiese
Global Programme
- Buy Back Friday — IKEA with Edelman, UK & Ireland
Industry sectors
Consumer Goods
Automotive
- Nissan Leaf Dream Drive — Nissan with Edelman, UK
Fashion & Beauty
- ZX: Everything is Cake — adidas with W Communications
Food & Beverage
- The Climate Store — Felix with Prime Weber Shandwick
Home & Furniture
- IKEA Paternity Leave — IKEA with ROD / Farner Group
Consumer Products
- adidas Rent-A-Pred — adidas
Consumer Services
Entertainment
- #Fillthearena — Björklöven with Punkt PR
Financial Services
- #WhereYouShopMatters — ASDA'A BCW with VISA
Food Service
- I love my bistro — Collectif d’acteurs du secteur CHR (Coffees, hotels, restaurants) with BCW France
Retailers
- PR Agency One & Auto Trader – Eau de New Car — Auto Trader with PR Agency One
Travel & Tourism
- "Appart Solidaire": Open Homes for Covid Heroes — Airbnb with Maarc
Business-to-Business
Energy and Natural Resources
- Change The Weather — E.ON with Engine Mischief
Chemicals & Industrials
- TALENT-A SUPPORTING RURAL WOMEN — CORTEVA AGRISCIENCE with APPLE TREE
Professional Service Firms
- #20x20: If She Can's See It, She Can't Be It — Along Came A Spider with Ogilvy/Wilson Hartnell
Real Estate & Construction
- Sound Codes of Romania — Globalworth with Ogilvy Romania
Transportation & Logistics
- Future Seascapes — Lloyd's Register with The Romans
Technology
Consumer Electronics
- TfL x PlayStation 5: London Underground takeover to launch PlayStation 5 — PlayStation UK with Red Consultancy
Technology: Hardware
- SQUARE & MASTERCARD: CONNECTING THE FALKLANDS — Square and Mastercard with Harvard
Technology: Software & Services
- The Polite Type — TietoEVRY with TBWA\Helsinki
Telecommunications
- Text for Humanity — Sinch with Edelman, UK
Web-Based Business
- Thanks for Wanking — Badoo with The Romans
Healthcare
Animal Care
- Elevating good hygiene and responsible pet ownership to protect during COVID-19 — Mars Petcare with Edelman, UK & Ireland
Consumer Health
- Flirt for Food — Rennie with Unity PR
Healthcare Providers
- AXA Health - Switch It — AXA Health with MSL UK
Medical Technology
- Disrupting the PharmaTech Industry — Exscientia with Edelman, UK
Pharmaceutical: RX
- New Normal Same Cancer — AstraZeneca with GCI Health and Engine MHP
Non-Corporate
Associations
- The birth of a new influencer: VAXINATOR fights hoaxes — Association of Innovative Pharmaceutical Industry (AIFP) with Seesame
Educational and Cultural Institutions
- #DIGITALNATIVE: 2020 Admission Campaign — ITMO University
Government Agencies
- Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communication Limited
Not-For-Profit Organizations
- #UNHATEWOMEN — TERRE DES FEMMES - Menschenrechte für die Frau e.V. with fischerAppelt / Philipp und Keuntje
Practice areas
Marketing Communications
Business-To-Business Marketing
- Creating Compelling Customer Communications — Shell with Edelman, UK
Consumer Marketing (Existing Product)
- The Originals — Cadbury and Age UK with Golin
Consumer Marketing (New Product)
- Marmite x Lynx: The World's First Social Distancing Deodorant — Lynx with W Communications
Integrated Marketing
- Promprylad.Renovation: $5 mln to save the country — Promprylad.Renovation with plusone
Corporate Reputation
Institutional Image
- Kulas into the light — CEZ Group in Romania with Rogalski Damaschin Public Relations
Employee Communications
- CIAO 2020 — IKEA Iberia with LLYC
Employer Branding
- SBB "Back to Business" — SBB Swiss Federal Railways with Farner Consulting AG
Executive Communications
- Kaspersky Exploring Russia — Kaspersky with RODNYA Creative PR Studio
Capital Markets Communications
- Reimagining retail — Landsec with Bladonmore
Engaging Society
Cause-Related Marketing
- Starbucks #whatsyourname — Starbucks with Edelman UK & Ireland and Starbucks
Community Relations
- The Polite Type — TietoEVRY with TBWA\Helsinki
Corporate Social Responsibility
- Lifetime Carbon Neutral — VELUX with Ketchum UK and &Co.
Public Education
- Beach Mode — Trygg-Hansa with BCW Stockholm
Advocacy
Crisis Management
- Never Have I Ever Sent — Cargus with Graffiti PR
Issues Management
- Becoming water smart, for good — ECOLAB with INTEREL
Public Affairs
- How Logic Seduced The Dutch To Pay More For Their Meat — TAPP - True Animal Protein Price Coalition with Omnicom PR Group NL
Media Relations
Corporate Media Relations
- Signsbury's — Sainsbury's with Hope&Glory
Product Media Relations (consumer media)
- Meatballs at Home — IKEA with Hope&Glory
Product Media Relations (Trade Media)
- FROM BORING TO BRILLIANT: HOW CLARITY PUT THE PR BACK INTO GDPR FOR START-UP MINE — MINE
Digital and Social Media
Digital Campaign
- #UNHATEWOMEN — TERRE DES FEMMES - Menschenrechte für die Frau e.V. with fischerAppelt / Philipp und Keuntje
Social Media/Social Networking Campaign
- The world’s most beautiful gaming experience. — Ubisoft Nordic with PR-operatørene with KITE communication & event
Influencer Marketing
- LinkedIn Changemakers — LinkedIn with Brands2Life
Branded Journalism
- How Novartis recast the pharmaceutical industry as the go-to destination for top tech talent — Novartis with FleishmanHillard
Word of Mouth
- Run Like a Kid — Asters with Beit Health & Social Impact, part of One Philosophy Group
Experiential
Guerrilla Marketing
- #notsafeathome — BMFSFJ with Edelman, Gemany
Publicity Stunt
- Everybody Together — SKY Arts with Hope&Glory
Special Event
- How we turned a running marathon into a lifelong marathon — Nova poshta with Gres Todorchuk
Sponsorship
- Impossible Games — Fortum with Trigger Oslo
Trade Show
- Big Tent moves physical festival online and boosts diversity of attendees — Big Tent with Finn Partners
Specialist Audience
Marketing to Men
- New Year's again — The Danish Safety Technology Authority with Holm Kommunikation
Marketing to Women
- Time To Unite — Estee Lauder Companies with Virgo Health
Marketing to Youth
- Reclaim intimacy — Karo Pharma / Asan with Trigger Oslo
Marketing to Seniors
- IOM. Mask your face, not your problems — Internation Organization for Migration in Ukraine with plusone
Multicultural Marketing
- Wray & Nephew x Kano — Wray & Nephew
IN2 SABRE Awards
Experiential Marketing
Best in Live Events
- TfL x PlayStation 5: London Underground takeover to launch PlayStation 5 — PlayStation UK with Red Consultancy
Best in Online/Virtual Events
- The Power of ONE. AstraZeneca’s One International Annual Leadership Meeting — AstraZeneca with GCI Health
Best in Digital Promo & Activation
- The world’s most beautiful gaming experience. — Ubisoft Nordic with PR-operatørene with KITE communication & event
Best in Sponsorships
- No limits / Uten Grenser — Hennig-Olsen Is with Nucleus
Earned Media
Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)
- Looking For Love With UK Media — Plenty of Fish with Tin Man
Best in Digital/Print Media — Business/Trade Media (Earned)
- Save Pub Life — Budweiser Brewing Group
Best in Digital/Print Media — Regional (Earned)
Best in Broadcast Media — National (Earned)
- Marmite x Lynx: The World's First Social Distancing Deodorant — Lynx with W Communications
Best in Broadcast Media — Regional (Earned)
- Kirsten Landman's Road to Dakar — Ryobi with Retroactive
Best in Product Reviews (Earned)
- GREEN CUISINE — FINDUS with INC Istituto Nazionale per la Comunicazione
Best Earned Media with Influencers + Communities
- Our One Home — Fauna & Flora International with Weber Shandwick
Best Persuasive Content
- IKEA Paternity Leave — IKEA with ROD / Farner Group
Best Content Creation for Media Sites (Earned)
- Touch Tally — Lifebuoy/Unilever with Weber Shandwick
Sponsored & Paid Media
Best Content Creation for Media Sites (Paid)
- It's Time for Breast Screening — Hologic with Brands2Life
Best Influencer Programs + Endorsements (Paid)
- Get It Right From A Genuine Site — Creative Content UK with Tin Man, Oh My!, TIpi Group & Restless Communications
Best Media Partnership
- School of Life: Adulting with Google on YouTube Russia — Google Russia with Ketchum Moscow
Best SEO/Content Distribution Program (Paid + Organic)
- zecken-stich.ch — Pfizer AG with Farner Consulting AG / Farner Group
Best in Digital Marketing/Advertising
- XBOX Hall of Fame — Microsoft with Clockwork
Social Media & Community Management
Best Overall Use of Social Media & Platforms
- Burger King UK 2020 Campaigns — Burger King UK with Coolr
Best Use of Social Networks
- Beach Mode — Trygg-Hansa with BCW Stockholm
Best Use of Social Video
- My Kreepy Teacher — Kreepy Krauly with Retroviral and Panther Punch
Best Use of Social Photos
- #Catch the moment project — ANSWEAR.COM S.A.
Best Use of Social Publishing / Blogs
- Climate Solutions : Actionable climate expertise for every citizen — European Investment Bank (EIB)
Best in Crowdsourcing & Co-creating
- CALM: the Lock-In — CALM with Hope&Glory
Best in Real-time Engagement
- Pladdling — Carlsberg Sweden with BCW Stockholm
Best in AI/Virtual Reality/Augmented Reality/Immersive Technology
- Countering depression during the COVID-19 pandemic — Slovak Psychiatrist Society, Janssen Slovakia with Seesame
Best Meme/Viral Campaign
- # MoveForwardwithBayer — ASDA'A BCW with Bayer
Best Use of Gamification/User-Generated Contests
- BIOSIMILAR HUNTERS - PLAYING FOR CHANGE — KERN PHARMA with APPLE TREE
Brand Content & Creativity
Best in Brand Narratives
- Lifetime Carbon Neutral — VELUX with Ketchum UK and &Co.
Best in Digital Brand Platforms
- Beach Mode — Trygg-Hansa with BCW Stockholm
Best in Brand Film/Video
- A Creative Community — Sony with Hope&Glory
Best Use of Illustrations + Photography
- Thanks for Wanking — Badoo with The Romans
Best in Audio: Podcasts + Music
- Sound Codes of Romania — Globalworth with Ogilvy Romania
Best in Identity Branding
- All Russia Population Census. Digital Rebrand — Rosstat with CROS, CROS.MARKETING
Best in Social Good + Public Service + Activism
- The last older person to die in loneliness — BBK Foundation with LLYC
Best in Brand Purpose
- Iceland Feeds the Nation — Iceland Foods Ltd. with Weber Shandwick
Analytics + Insights
Best Use of Original/Commissioned Research for PR
- FutureProofing Healthcare: The Personalised Health Index — Roche with APCO Worldwide
Best in Measurement, Post-Campaign Analysis
- #OwnYourForest: Will Russia Legalize Private Tree Farming? — Greenpeace Russia
Best in Marketing Technology
- CEO Media Visibility Tracker – a new media analytics platform for measurement of CEO reputation — N/A
Innovation Excellence
Innovator of the Year — Agency
- Claire Holden — Hill Knowlton Strategies
Innovator of the Year — Brand
- Kagiso Trust Innovator — Kagiso Trust
Diamond SABRE Awards
Diamond Sabre Awards
Company of The Year
- Iceland Feeds the Nation — Iceland Foods Ltd. with Weber Shandwick
CEO of the Year
- Angela Cretu - CEO of the Year — Avon
The SABRE Award for Superior Achievement in Brand-Building
- Hertz Campers: How to avoid a crisis in a Jeep rooftop tent — Hertz Portugal with Corpcom
The SABRE Award for Superior Achievement in Reputation Management
- Shop Small by American Express — American Express with American Express with Agence Babel (France), fischerAppelt & Werbewelt (Germany), BCW (
The SABRE Award for Superior Achievement in Research and Planning
- Calastone Fund Flow Index (FFI) Media Performance — Calastone with FTI Consulting
The SABRE Award for Superior Achievement in Measurement and Evaluation
- Commetric/Notified and VisitBritain — VisitBritain
Silver SABRE Awards
Silver SABRE Awards
PR Agency Employee Program
- Guess Who at FTI? — FTI Consulting
PR Agency Citizenship
PR Agency Marketing
- Accessible By Design — Current Global with Current Global
Thought Leadership in PR
- The Edelman Trust Barometer — Edelman with Edelman, UK & Ireland