Winners

2022

SABRE Awards EMEA 2022 - BEST IN SHOW

Finalists

SABRE Awards EMEA 2023 - CATEGORY WINNERS

Geographic

Africa

  • Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications

The Balkans

  • Live a NIGHTmare — Habitat for Humanity Romania with Golin Romania, Mullen Lowe Romania, Initiative Romania, Men in Black

The Baltic

  • Career UpDate — Bitė Lietuva with coagency

Benelux

  • Equal Jersey — Volleyball World with Ogilvy Social Lab - Amsterdam

DACH

  • Bodylove — Dove with Edelman

Central Eastern Europe

  • #BrowseResponsibly — O2 Slovakia with Seesame, Free Andy Agency, Zenith Media

France

  • Construire avec L — Lego with Marie Antoinette L'Agence

Iberia

  • #RealVoicesofPride — FELGTB with Edelman

Mediterranean

  • ABBRACCI for Nurses — Barilla - Mulino Bianco with INC

The Middle East

  • New Normal, Same Cancer — AstraZeneca with Hill+Knowlton Strategies

Nordics

  • Dress Code Freedom — Zalando with SEK

Russia and the Cis

  • Building #TheResilient Ukraine — One Philosophy with

Turkey

  • #DoveSelfesteemProject (Reverse Selfie) — Dove with PR House İletisim ve Danismanlik

United Kingdom and Ireland

  • Three Fries — McDonald's with Ready10

United Kingdom and Ireland

  • Green on Screen — Smart Energy GB with Tin Man

United Kingdom and Ireland

  • The Worst Ad Campaign — Bango with Wildfire

Multi-Country Programme

  • Love the Journey — Adobe with Golin

Global Programme

  • World's first QR-Kit — Tromsø Football Club with Fuse Norway

Industry sectors

Consumer Goods

Automotive

  • Very Gay Raptor — Ford of Europe with WPP Ford Team

Fashion & Beauty

  • Soap & Glory Land — Soap & Glory with Hill+Knowlton Strategies

Food & Beverage

  • Weetabix n Beanz — Weetabix with Frank

Home & Furniture

  • ΙΚΕΑ - Get The Look #BernieSanders — IKEA with Ogilvy Greece

Consumer Products

  • The Boob Life — Tommee Tippee with Manifest

Consumer Services

Entertainment

  • Tiger King 2: The TikTopera — Netflix with Hope&Glory

Financial Services

  • Mastercard launching True Name in Europe — Mastercard Europe with Omnicom PR Group, FCB

Food Service

  • AltKFC - the first “alternative” restaurant inspired by KFC brand mythology: KFC’s AltKFC web-series launch — KFC Romania with Golin Romania, MRM Romania & UM Romania

Retailers

  • Penny. Today — Penny. with MSL The Practice

Travel & Tourism

  • Sweatpant Boots — Business Iceland with M&C Saatchi Talk

Business-to-Business

Energy and Natural Resources

  • Shell - Simplifying the company structure — Shell with Hill+Knowlton, Finsbury, Wunderman Thompson

Chemicals & Industrials

  • Solein—the most revolutionary protein in the world — Solar Foods with Avidly

Professional Service Firms

  • UBS Growth Talk — UBS Switzerland with Farner Consulting, John Allen

Real Estate & Construction

  • Lisbonska. Neighbourhood Conversations. Communication of a difficult development project — Grupo Lar Polonia with N42 sp. z o.o.

Transportation & Logistics

  • When Harry met Santa — Posten with POL

Technology

Consumer Electronics

  • Wildlife Watch — Samsung with Edelman

Technology: Hardware

  • Dress Release — Roland DG EMEA with Fight or Flight

Technology: Software & Services

  • 2021 by George Orwell — Avast with The Romans

Telecommunications

  • #BrowseResponsibly — O2 Slovakia with Seesame, Free Andy Agency, Zenith Media

E-Commerce

  • Mount Recyclemore — musicMagpie with Fanclub

Healthcare

Animal Care

  • Showing up for homeless pets: Launching the world-first State of Pet Homelessness Index — Mars Petcare with Edelman

Consumer Health

  • How Does ADHD Feel Like? — Takeda with Drum Communications, Psyon Games, Halla Tuotanto

Healthcare Providers

  • The incredible story of CoviMedical - A DJ booker turns into Germany’s No 1 face for Covid-19 tests — CoviMedical with MSLGroup Germany

Medical Technology

  • 50% Is Not Enough – Boosting Vaccine Confidence in the UAE — G42 Healthcare with APCO Worldwide

Pharmaceutical: RX

  • Stella: A Trailer Of A Movie That Should Exist — Sanofi with Weber Shandwick

Non-Corporate

Associations

  • Animals do what? — NSPCA with Razor / M&C Saatchi Abel

Educational and Cultural Institutions

  • Making STEM Stimulating — IET with W Communications

Government Agencies

  • The vaccine campaign: Do it for yourself — Oslo Municipality with Trigger Oslo, Vi er OSS and One Big Happy Family

Not-For-Profit Organizations

  • Billion Dollar Collection — H&M Foundation with Prime Weber Shandwick

Practice areas

Marketing Communications

Business-To-Business Marketing

  • Mastercard: Empowering Every Business — Mastercard with Weber Shandwick MENAT

Consumer Marketing (Existing Product)

  • Morse CoD — Papa John's with W Communications

Consumer Marketing (New Product)

  • Kari Traa. No more secrets. — Kari Traa with Trigger Oslo

Inclusive Marketing

  • Unmute — Unilever with Weber Shandwick

Integrated Marketing

  • Stay In Play — adidas with Hill+Knowlton Strategies

Corporate Reputation

Institutional Image

  • Pre-loved Labels — IKEA with Hope&Glory

Employee Communications

  • Time To Take It — Volvo Cars with Hill+Knowlton Strategies

Employer Branding

  • Different, but equal — LIDL Slovensko with SKPR Strategies, Slovák & Friends

Executive Communications

  • Defining Hybrid Working — IWG with MHP Mischief

Capital Markets Communications

  • Out of this world: Breathing new life into an industry veteran — AAC Clyde Space with Bladonmore

Engaging Society

Cause-Related Marketing

  • Mount Recyclemore — musicMagpie with Fanclub

Community Relations

  • Uncancel Collection — União Audiovisual with Corpcom, SATG, NOSSA, H2N

Corporate Social Responsibility

  • Marked for life — Trygg-Hansa with BCW Stockholm

Public Education

  • How to blow a whistle — The Norwegian Labor Inspection Authorities with Geelmuyden Kiese

Advocacy

Crisis Management

  • Subway - 100% Tuna — Subway with MSL UK

Issues Management

  • Let's Do London — The Mayor Of London with The Romans

Public Affairs

  • A Life on Paper — Coalition of Oncology Patients of Ukraine, Lung Cancer Awareness Year with Gres Todorchuk

Media Relations

Corporate Media Relations

  • In Search of Gigacorns - Ballou for 2150 VC — 2150 VC with Ballou

Product Media Relations (consumer media)

  • Space Oddity — The Royal Mint with Hope&Glory

Product Media Relations (Trade Media)

  • Revealing the data decision gap — Quantexa with Positive

Digital and Social Media

Digital Campaign

  • #wombstories and the pain museum — Essity / Bodyform with Ketchum UK

Social Media/Social Networking Campaign

  • 13000 reasons to visit Northern Norway — Visit Norway with Trigger Oslo

Influencer Marketing

  • The screen crib — Multiópticas with LLYC

Branded Journalism

  • Little Book of Biniste — Storia.ro with MSL The Practice

Word of Mouth

  • The World's Youngest Headhunter — K.I.D.S. Foundation with MSL Group Poland

Experiential

Guerrilla Marketing

  • Fountains full of plastic waste — LIDL Slovensko with SKPR Strategies

Publicity Stunt

  • Bombay Sapphire Supermarket — Bombay Sapphire with Ogilvy PR with AMV BBDO and the Design Museum

Special Event

  • Art is coming home — The National museum of art, design and architecture with Trigger Oslo

Sponsorship

  • #NeverSettle: Guinness and the Women's Six Nations — Guinness with Hope&Glory and Wilson Hartnell

Trade Show

  • How to make a tractor famous — Nellemann Machinery with Nova Vista

Specialist Audience

Marketing to Men

  • Four Lads #BlockTheNoiseWithSony — Sony with Hope&Glory

Marketing to Women

  • The Boob Life — Tommee Tippee with Manifest

Marketing to Youth

  • #longlivetheprince — The Kiyan Prince Foundation with MHP Mischief

Marketing to Seniors

  • Let’s Talk the Joy of Later Life Sex — Relate with Ogilvy PR

Multicultural Marketing

  • Every love is love — Absolut Vodka (Pernod Ricard Slovakia) with PR Clinic, JandL

IN2 SABRE Awards

Experiential Marketing

Best in Live Events

  • Art is coming home — The National museum of art, design and architecture with Trigger Oslo

Best in Online/Virtual Events

  • Soap & Glory Land — Soap & Glory with Hill+Knowlton Strategies

Best in Digital Promo & Activation

  • The World's Youngest Headhunter — K.I.D.S. Foundation with MSL Group Poland

Best in Sponsorships

  • Sports belong to everyone — Opel with Geelmuyden Kiese

Earned Media

Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)

  • When Harry met Santa — Posten with POL

Best in Digital/Print Media — Business/Trade Media (Earned)

  • Dissecting a record year for DDoS attacks using threat intelligence — Netscout Systems with Finn Partners

Best in Digital/Print Media — Regional (Earned)

  • Marked for life — Trygg-Hansa with BCW Stockholm

Best in Broadcast Media — National (Earned)

  • Fire Tour — Grenfell Athletic with W Communications with Brothers & Sisters

Best in Product Reviews (Earned)

  • Sonos Roam launch (Norway) — Sonos with PR-operatørene

Best Earned Media with Influencers + Communities

  • The Clean Edit — Unilever with Tin Man

Best Persuasive Content

  • The World's Most Equal Country — Civita, The Liberal Think Tank with Geelmuyden Kiese

Best Content Creation for Media Sites (Earned)

  • The Two Hearts Pizzeria — Virgin Media with Tin Man

Sponsored & Paid Media

Best Content Creation for Media Sites (Paid)

  • Securing Greatness — Abloy Oy with SEK

Best Influencer Programs + Endorsements (Paid)

  • #PlayOnWithSamsung — Samsung Electronics Romania with MSL The Practice, Leo Burnett, Starcom, Centrade Cheil

Best Media Partnership

  • Barbie “You can be anything” with Anna Kikina — Mattel with Orta Communications

Best SEO/Content Distribution Program (Paid + Organic)

  • Boosting organic traffic and rankings in a saturated in-car technology market — Nextbase UK with Finn Partners

Best in Digital Marketing/Advertising

  • UBS Growth Talk — UBS Switzerland with Farner Consulting, John Allen

Social Media & Community Management

Best Overall Use of Social Media & Platforms

  • Sounds of Lust — RFSU with Valtech Radon, Scream Mediabyrå

Best Use of Social Networks

  • Stella: A Trailer Of A Movie That Should Exist — Sanofi with Weber Shandwick

Best Use of Social Video

  • #longlivetheprince — The Kiyan Prince Foundation with MHP Mischief

Best Use of Social Photos

  • Colgate #PoutFree Portraits — Colgate with Ketchum UK

Best Use of Social Publishing / Blogs

  • Social Selling Experts - the salesperson becomes the influencer — Dell Technologies with Monday Group

Best in Crowdsourcing & Co-creating

  • The Refugee Dictionary — UK for UNHCR with Shook

Best in Real-time Engagement

  • Very Gay Raptor — Ford of Europe with WPP Ford Team

Best in AI/Virtual Reality/Augmented Reality/Immersive Technology

  • The O2 in Fortnite Creative — O2 with Hope&Glory and VCCP

Best Meme/Viral Campaign

  • NFT Maestropiece for McDonald's by TMBK — McDonald's Czech Republic with Follow Bubble / MSL Czech Republic

Best Use of Gamification/User-Generated Contests

  • The Financial Escape Room — Creative Dock/ Fairo with Golin Romania

Brand Content & Creativity

Best in Brand Narratives

  • How we made McDonald's #1 environmentally responsible company in Ukraine by reducing waste by 60% — McDonald's Ukraine with Be-it Agency, a part of One Philosophy Group

Best in Digital Brand Platforms

  • EweTube — Premier Inn with Golin

Best in Brand Film/Video

  • Unmute — Unilever with Weber Shandwick

Best Use of Illustrations + Photography

  • Portraits of Isolation — Sanofi with Weber Shandwick and GCI Health

Best in Audio: Podcasts + Music

  • Samsung Pioneers - Championing Gender Equality — Samsung UK with Ketchum UK

Best in Identity Branding

  • Punch Powertrain Rebranding — Punch Powertrain with FTI Consulting

Best in Social Good + Public Service + Activism

  • In employers we trust: Mobilizing employers to boost vaccination rates in Slovakia — SPP with Seesame with Provocation Bureau and Barney Studio

Best in Brand Purpose

  • Mastercard launching True Name in Europe — Mastercard Europe with Omnicom PR Group, FCB

Analytics + Insights

Best Use of Original/Commissioned Research for PR

  • Zeronomics: Financing the transition to a net-zero world — Standard Chartered with Man Bites Dog

Best in Measurement, Post-Campaign Analysis

  • Reshaping quarterly financial results comms strategy based on data — Novartis with Commetric

Best in Marketing Technology

  • myheroes – scaling behavior change in the workplace — DU DA Data & Commtech by Farner, Farner Group with

Innovation Excellence

Innovator of the Year — Agency

  • Innovator of the Year - Agency — Alex Myers with Manifest

Innovator of the Year — Brand

    Diamond SABRE Awards

    Diamond Sabre Awards

    The SABRE Award for Superior Achievement in Brand-Building

    • The O2 in Fortnite Creative — O2 with Hope&Glory and VCCP

    The SABRE Award for Superior Achievement in Reputation Management

    • Reputation in the can — Tiger Brands with Razor (M&C Saatchi Group SA)

    The SABRE Award for Superior Achievement in Research and Planning

    • Reshaping quarterly financial results comms strategy based on data — Novartis with Commetric

    The SABRE Award for Superior Achievement in Measurement and Evaluation

    • Towards the Subsidiary of the Future. A data-driven internal communications program designed for transformational change. — MSD Sharp & Dohme with Ketchum Germany

    Silver SABRE Awards

    Silver SABRE Awards

    PR Agency Employee Program

    • Seesame App - motivational employee program — Seesame with

    PR Agency Citizenship

    • #WhyIGetVaccinated — Uniomedia Communications with

    PR Agency Marketing

    • OmniTalks the podcast — Omnicom PR Group NL with

    Thought Leadership in PR

    • Reaching over 2 billion people in 30 days — Asda'a BCW for Arab Youth Survey with

    2021

    SABRE Awards EMEA 2021 - BEST IN SHOW

    Finalists

    SABRE Awards EMEA 2023 - CATEGORY WINNERS

    Geographic

    Africa

    • Netflix Blood & Water — Netflix with Clockwork, Eclipse Communications

    The Balkans

    • Romanian Hygge — Storia.ro with MSL The Practice

    The Baltic

    • FIRST STICKER THAT SAVED PEOPLE’S LIVES — Polish Railway Lines with Partner of Promotion

    Benelux

    • The Dutch New Year’s Dive in times of COVID-19 — Unilever | Unox with Being There | Banka Media

    DACH

    • Solve for Tomorrow — Samsung Electronics GmbH with Ketchum

    Central Eastern Europe

    • The Protozoan Experiment — Stavební spořitelna České spořitelny (Buřinka) with AMI Communications

    France

    • "Appart Solidaire": Open Homes for Covid Heroes — Airbnb with Maarc

    Iberia

    • The last older person to die in loneliness — BBK Foundation with LLYC

    Mediterranean

    • The Magic Triangle — Essity with Omnicom Pr Group

    The Middle East

    • #4Humanity—Launching the World’s First Phase III Clinical Trial for an Inactivated COVID-19 Vaccine — G42 Healthcare with APCO Worldwide

    Nordics

    • The most CO2-friendly route — Neste with hasan & partners

    Russia and the Cis

    • How 7 Photoshopped fields saved hundreds of real ones — UAnimals with Gres Todorchuk

    Turkey

    • #ChooseKindness — Simple - Unilever with PR House

    United Kingdom and Ireland

      United Kingdom and Ireland

      • Petfished — Department for Environment, Food and Rural Affairs (DEFRA) with

      United Kingdom and Ireland

      • Early Days Club — WaterWipes with Golin and The Brooklyn Brothers

      Multi-Country Programme

      • Know Your Rights — The Norwegian Labour Inspection Authority with Geelmuyden Kiese

      Global Programme

      • Buy Back Friday — IKEA with Edelman, UK & Ireland

      Industry sectors

      Consumer Goods

      Automotive

      • Nissan Leaf Dream Drive — Nissan with Edelman, UK

      Fashion & Beauty

      • ZX: Everything is Cake — adidas with W Communications

      Food & Beverage

      • The Climate Store — Felix with Prime Weber Shandwick

      Home & Furniture

      • IKEA Paternity Leave — IKEA with ROD / Farner Group

      Consumer Products

      • adidas Rent-A-Pred — adidas with

      Consumer Services

      Entertainment

      • #Fillthearena — Björklöven with Punkt PR

      Financial Services

      • #WhereYouShopMatters — ASDA'A BCW with VISA with

      Food Service

      • I love my bistro — Collectif d’acteurs du secteur CHR (Coffees, hotels, restaurants) with BCW France

      Retailers

      • PR Agency One & Auto Trader – Eau de New Car — Auto Trader with PR Agency One

      Travel & Tourism

      • "Appart Solidaire": Open Homes for Covid Heroes — Airbnb with Maarc

      Business-to-Business

      Energy and Natural Resources

      • Change The Weather — E.ON with Engine Mischief

      Chemicals & Industrials

      • TALENT-A SUPPORTING RURAL WOMEN — CORTEVA AGRISCIENCE with APPLE TREE

      Professional Service Firms

      • #20x20: If She Can's See It, She Can't Be It — Along Came A Spider with Ogilvy/Wilson Hartnell

      Real Estate & Construction

      • Sound Codes of Romania — Globalworth with Ogilvy Romania

      Transportation & Logistics

      • Future Seascapes — Lloyd's Register with The Romans

      Technology

      Consumer Electronics

      • TfL x PlayStation 5: London Underground takeover to launch PlayStation 5 — PlayStation UK with Red Consultancy

      Technology: Hardware

      • SQUARE & MASTERCARD: CONNECTING THE FALKLANDS — Square and Mastercard with Harvard

      Technology: Software & Services

      • The Polite Type — TietoEVRY with TBWA\Helsinki

      Telecommunications

      • Text for Humanity — Sinch with Edelman, UK

      Web-Based Business

      • Thanks for Wanking — Badoo with The Romans

      Healthcare

      Animal Care

      • Elevating good hygiene and responsible pet ownership to protect during COVID-19 — Mars Petcare with Edelman, UK & Ireland

      Consumer Health

      • Flirt for Food — Rennie with Unity PR

      Healthcare Providers

      • AXA Health - Switch It — AXA Health with MSL UK

      Medical Technology

      • Disrupting the PharmaTech Industry — Exscientia with Edelman, UK

      Pharmaceutical: RX

      • New Normal Same Cancer — AstraZeneca with GCI Health and Engine MHP

      Non-Corporate

      Associations

      • The birth of a new influencer: VAXINATOR fights hoaxes — Association of Innovative Pharmaceutical Industry (AIFP) with Seesame

      Educational and Cultural Institutions

      • #DIGITALNATIVE: 2020 Admission Campaign — ITMO University with

      Government Agencies

      • Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communication Limited

      Not-For-Profit Organizations

      • #UNHATEWOMEN — TERRE DES FEMMES - Menschenrechte für die Frau e.V. with fischerAppelt / Philipp und Keuntje

      Practice areas

      Marketing Communications

      Business-To-Business Marketing

      • Creating Compelling Customer Communications — Shell with Edelman, UK

      Consumer Marketing (Existing Product)

      • The Originals — Cadbury and Age UK with Golin

      Consumer Marketing (New Product)

      • Marmite x Lynx: The World's First Social Distancing Deodorant — Lynx with W Communications

      Integrated Marketing

      • Promprylad.Renovation: $5 mln to save the country — Promprylad.Renovation with plusone

      Corporate Reputation

      Institutional Image

      • Kulas into the light — CEZ Group in Romania with Rogalski Damaschin Public Relations

      Employee Communications

      • CIAO 2020 — IKEA Iberia with LLYC

      Employer Branding

      • SBB "Back to Business" — SBB Swiss Federal Railways with Farner Consulting AG

      Executive Communications

      • Kaspersky Exploring Russia — Kaspersky with RODNYA Creative PR Studio

      Capital Markets Communications

      • Reimagining retail — Landsec with Bladonmore

      Engaging Society

      Cause-Related Marketing

      • Starbucks #whatsyourname — Starbucks with Edelman UK & Ireland and Starbucks

      Community Relations

      • The Polite Type — TietoEVRY with TBWA\Helsinki

      Corporate Social Responsibility

      • Lifetime Carbon Neutral — VELUX with Ketchum UK and &Co.

      Public Education

      • Beach Mode — Trygg-Hansa with BCW Stockholm

      Advocacy

      Crisis Management

      • Never Have I Ever Sent — Cargus with Graffiti PR

      Issues Management

      • Becoming water smart, for good — ECOLAB with INTEREL

      Public Affairs

      • How Logic Seduced The Dutch To Pay More For Their Meat — TAPP - True Animal Protein Price Coalition with Omnicom PR Group NL

      Media Relations

      Corporate Media Relations

      • Signsbury's — Sainsbury's with Hope&Glory

      Product Media Relations (consumer media)

      • Meatballs at Home — IKEA with Hope&Glory

      Product Media Relations (Trade Media)

      • FROM BORING TO BRILLIANT: HOW CLARITY PUT THE PR BACK INTO GDPR FOR START-UP MINE — MINE with

      Digital and Social Media

      Digital Campaign

      • #UNHATEWOMEN — TERRE DES FEMMES - Menschenrechte für die Frau e.V. with fischerAppelt / Philipp und Keuntje

      Social Media/Social Networking Campaign

      • The world’s most beautiful gaming experience. — Ubisoft Nordic with PR-operatørene with KITE communication & event

      Influencer Marketing

      • LinkedIn Changemakers — LinkedIn with Brands2Life

      Branded Journalism

      • How Novartis recast the pharmaceutical industry as the go-to destination for top tech talent — Novartis with FleishmanHillard

      Word of Mouth

      • Run Like a Kid — Asters with Beit Health & Social Impact, part of One Philosophy Group

      Experiential

      Guerrilla Marketing

      • #notsafeathome — BMFSFJ with Edelman, Gemany

      Publicity Stunt

      • Everybody Together — SKY Arts with Hope&Glory

      Special Event

      • How we turned a running marathon into a lifelong marathon — Nova poshta with Gres Todorchuk

      Sponsorship

      • Impossible Games — Fortum with Trigger Oslo

      Trade Show

      • Big Tent moves physical festival online and boosts diversity of attendees — Big Tent with Finn Partners

      Specialist Audience

      Marketing to Men

      • New Year's again — The Danish Safety Technology Authority with Holm Kommunikation

      Marketing to Women

      • Time To Unite — Estee Lauder Companies with Virgo Health

      Marketing to Youth

      • Reclaim intimacy — Karo Pharma / Asan with Trigger Oslo

      Marketing to Seniors

      • IOM. Mask your face, not your problems — Internation Organization for Migration in Ukraine with plusone

      Multicultural Marketing

      • Wray & Nephew x Kano — Wray & Nephew with

      IN2 SABRE Awards

      Experiential Marketing

      Best in Live Events

      • TfL x PlayStation 5: London Underground takeover to launch PlayStation 5 — PlayStation UK with Red Consultancy

      Best in Online/Virtual Events

      • The Power of ONE. AstraZeneca’s One International Annual Leadership Meeting — AstraZeneca with GCI Health

      Best in Digital Promo & Activation

      • The world’s most beautiful gaming experience. — Ubisoft Nordic with PR-operatørene with KITE communication & event

      Best in Sponsorships

      • No limits / Uten Grenser — Hennig-Olsen Is with Nucleus

      Earned Media

      Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)

      • Looking For Love With UK Media — Plenty of Fish with Tin Man

      Best in Digital/Print Media — Business/Trade Media (Earned)

      • Save Pub Life — Budweiser Brewing Group with

      Best in Digital/Print Media — Regional (Earned)

        Best in Broadcast Media — National (Earned)

        • Marmite x Lynx: The World's First Social Distancing Deodorant — Lynx with W Communications

        Best in Broadcast Media — Regional (Earned)

        • Kirsten Landman's Road to Dakar — Ryobi with Retroactive

        Best in Product Reviews (Earned)

        • GREEN CUISINE — FINDUS with INC Istituto Nazionale per la Comunicazione

        Best Earned Media with Influencers + Communities

        • Our One Home — Fauna & Flora International with Weber Shandwick

        Best Persuasive Content

        • IKEA Paternity Leave — IKEA with ROD / Farner Group

        Best Content Creation for Media Sites (Earned)

        • Touch Tally — Lifebuoy/Unilever with Weber Shandwick

        Sponsored & Paid Media

        Best Content Creation for Media Sites (Paid)

        • It's Time for Breast Screening — Hologic with Brands2Life

        Best Influencer Programs + Endorsements (Paid)

        • Get It Right From A Genuine Site — Creative Content UK with Tin Man, Oh My!, TIpi Group & Restless Communications

        Best Media Partnership

        • School of Life: Adulting with Google on YouTube Russia — Google Russia with Ketchum Moscow

        Best SEO/Content Distribution Program (Paid + Organic)

        • zecken-stich.ch — Pfizer AG with Farner Consulting AG / Farner Group

        Best in Digital Marketing/Advertising

        • XBOX Hall of Fame — Microsoft with Clockwork

        Social Media & Community Management

        Best Overall Use of Social Media & Platforms

        • Burger King UK 2020 Campaigns — Burger King UK with Coolr

        Best Use of Social Networks

        • Beach Mode — Trygg-Hansa with BCW Stockholm

        Best Use of Social Video

        • My Kreepy Teacher — Kreepy Krauly with Retroviral and Panther Punch

        Best Use of Social Photos

        • #Catch the moment project — ANSWEAR.COM S.A. with

        Best Use of Social Publishing / Blogs

        • Climate Solutions : Actionable climate expertise for every citizen — European Investment Bank (EIB) with

        Best in Crowdsourcing & Co-creating

        • CALM: the Lock-In — CALM with Hope&Glory

        Best in Real-time Engagement

        • Pladdling — Carlsberg Sweden with BCW Stockholm

        Best in AI/Virtual Reality/Augmented Reality/Immersive Technology

        • Countering depression during the COVID-19 pandemic — Slovak Psychiatrist Society, Janssen Slovakia with Seesame

        Best Meme/Viral Campaign

        • # MoveForwardwithBayer — ASDA'A BCW with Bayer with

        Best Use of Gamification/User-Generated Contests

        • BIOSIMILAR HUNTERS - PLAYING FOR CHANGE — KERN PHARMA with APPLE TREE

        Brand Content & Creativity

        Best in Brand Narratives

        • Lifetime Carbon Neutral — VELUX with Ketchum UK and &Co.

        Best in Digital Brand Platforms

        • Beach Mode — Trygg-Hansa with BCW Stockholm

        Best in Brand Film/Video

        • A Creative Community — Sony with Hope&Glory

        Best Use of Illustrations + Photography

        • Thanks for Wanking — Badoo with The Romans

        Best in Audio: Podcasts + Music

        • Sound Codes of Romania — Globalworth with Ogilvy Romania

        Best in Identity Branding

        • All Russia Population Census. Digital Rebrand — Rosstat with CROS, CROS.MARKETING

        Best in Social Good + Public Service + Activism

        • The last older person to die in loneliness — BBK Foundation with LLYC

        Best in Brand Purpose

        • Iceland Feeds the Nation — Iceland Foods Ltd. with Weber Shandwick

        Analytics + Insights

        Best Use of Original/Commissioned Research for PR

        • FutureProofing Healthcare: The Personalised Health Index — Roche with APCO Worldwide

        Best in Measurement, Post-Campaign Analysis

        • #OwnYourForest: Will Russia Legalize Private Tree Farming? — Greenpeace Russia with

        Best in Marketing Technology

        • CEO Media Visibility Tracker – a new media analytics platform for measurement of CEO reputation — N/A with

        Innovation Excellence

        Innovator of the Year — Agency

        • Claire Holden — Hill Knowlton Strategies with

        Innovator of the Year — Brand

        • Kagiso Trust Innovator — Kagiso Trust with

        Diamond SABRE Awards

        Diamond Sabre Awards

        Company of The Year

        • Iceland Feeds the Nation — Iceland Foods Ltd. with Weber Shandwick

        CEO of the Year

        • Angela Cretu - CEO of the Year — Avon with

        The SABRE Award for Superior Achievement in Brand-Building

        • Hertz Campers: How to avoid a crisis in a Jeep rooftop tent — Hertz Portugal with Corpcom

        The SABRE Award for Superior Achievement in Reputation Management

        • Shop Small by American Express — American Express with American Express with Agence Babel (France), fischerAppelt & Werbewelt (Germany), BCW (

        The SABRE Award for Superior Achievement in Research and Planning

        • Calastone Fund Flow Index (FFI) Media Performance — Calastone with FTI Consulting

        The SABRE Award for Superior Achievement in Measurement and Evaluation

        • Commetric/Notified and VisitBritain — VisitBritain with

        Silver SABRE Awards

        Silver SABRE Awards

        PR Agency Employee Program

        • Guess Who at FTI? — FTI Consulting with

        PR Agency Citizenship

        • WX — W Communications with

        PR Agency Marketing

        • Accessible By Design — Current Global with Current Global

        Thought Leadership in PR

        • The Edelman Trust Barometer — Edelman with Edelman, UK & Ireland

        2020

        SABRE Awards EMEA 2020 - BEST IN SHOW

        Winner

        The E.V.A. Initiative - Volvo Cars with Forsman & Bodenfors, Gothenburg

        Finalists

        SABRE Awards EMEA 2023 - CATEGORY WINNERS

        Geographic

        The Balkans

        • Internet's Residency Exam — Reteaua de sanatate REGINA MARIA with McCann Worldgroup Romania, McCann PR

        The Baltic

        • European Parliament election 2019 campaign 'Don't Be a Couch Potato' — European Parliament Liaison Office in Lithuania with Fabula Hill Knowlton Strategies

        Benelux

        • Doubling chances of survival with more AED’s (defibrillators) after cardiac arrest — Dutch Heart Foundation with Bijl PR

        DACH

        • Initiative Rosi — We are Looking for 40,000 Real Men — Charité with APCO Worldwide

        Central Eastern Europe

        • The Cost of Bad Mental Health — Janssen Slovakia with Seesame

        France

        • Striking for good — SodaStream with Maarc

        Iberia

        • Elevate Mission — Schindler with LLYC

        Mediterranean

        • Put It On Our Head — UNHCR with INC Istituto Nazionale per la Comunicazione

        The Middle East

        • The Unluckiest Traveller: #rsatravelphotofails — RSA with Edelman, Middle East

        Nordics

        • Zero Island – A real-life experiment in climate neutrality — Neste with TBWA \Helsinki, Miltton Sweden, Vizeum Sweden, Lidö Värdshus

        Russia and the Cis

        • SURVIVORS. Graphic Novels based on Gulag Former Prisoners' True Stories — The Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint

        Turkey

        • Bonding For Life — Molfix with SUCSR

        United Kingdom and Ireland

        • Check Your Tackle — Bupa with Third City

        United Kingdom and Ireland

        • The Glenlivet Capsule Collection — The Glenlivet with Pangolin

        United Kingdom and Ireland

        • Is Big Mac with bacon still a Big Mac? — McDonald's UK with Red Consultancy

        Multi-Country Programme

        • A Night At... The Louvre — Airbnb with Amplify

        Global Programme

        • Zero Exclusion — Neste & Mantsinen with Kurio (with MKTG, Hasan Comms, Honey Partnership)

        Industry sectors

        Consumer Goods

        Automotive

        • The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

        Fashion & Beauty

        • The Invisible Look — Santander with The Romans

        Food & Beverage

        • Coca-Cola Joined the fast — Coca-Cola Norway with Trigger

        Home & Furniture

        • Refuse To Snooze — Eve Sleep with The Romans

        Consumer Products

        • The All-Russian Initiative 'Vote For Your Skating Rink!' — NIVEA with Pro-Vision Communications

        Consumer Services

        Entertainment

        • Beyond the Screen — Facebook with Hope&Glory

        Financial Services

        • The Sound of Drowning — Trygg-Hansa with BCW

        Food Service

        • McDonald’s values maturity — McDonald's with MJCC

        Retailers

        • A Day at the beach: Getting plastic-smart on beach pollution — Netto with Grey Public

        Travel & Tourism

        • #SayYesToEurope — Lufthansa with achtung! GmbH, Kolle Rebbe GmbH

        Business-to-Business

        Energy and Natural Resources

        • The moment of truth — Neste with Miltton, Cocoa & Vizeum

        Chemicals & Industrials

        • Tomorrow Without Smog - A Second Life for Old Furnaces — ArcelorMittal Poland with MSL

        Professional Service Firms

        • Tick Tock Till Bedtime — Indeed with Tin Man

        Real Estate & Construction

        • Tales of the Unexpected — Canary Wharf Group with Brands2Life

        Transportation & Logistics

        • Sky High Economics — Inmarsat Aviation with Ogilvy UK

        Technology

        Consumer Electronics

        • Huawei's Unfinished Symphony — Huawei with Red Consultancy

        Technology: Hardware

        • #surfacethewomen — Microsoft with Kurio

        Technology: Software & Services

        • Viber and WWF: Saving Siberian Tiger — Viber and WWF with FleishmanHillard Vanguard

        Telecommunications

        • #DontBeAPirate — O2 Slovakia with Seesame with Elite Solutions and Zenith Optimedia

        Web-Based Business

        • Ballou for Ecosia - PR that plants trees — Ecosia with Ballou

        Healthcare

        Animal Care

          Consumer Health

          • Emma: Work Colleague of the Future — Fellowes with Virgo Health

          Healthcare Providers

          • Life Lolli - the first lollipop that can save lives — Bone Marrow Donor Center of the University Hospital Düsseldorf (KMSZ) with Ketchum Pleon GmbH

          Medical Technology

          • LIVE YOUR BEST LIFE WITH TYPE 1 — DEXCOM with ALLISON PARTNERS

          Pharmaceutical: RX

          • ‘Grounded: Growing conversations around mental illness’ — Janssen Sciences Ireland UC with Ogilvy PR Ireland

          Non-Corporate

          Associations

          • The Faces of Fraud — Cifas with Golin

          Educational and Cultural Institutions

          • Writer on demand — NLB with Nucleus

          Government Agencies

          • Ukraine WOW — JSC “Ukrainian railways” with Gres Todorchuk PR

          Not-For-Profit Organizations

          • Emergency! 700 children in desperate need of fosterparents: — Pleegzorg Nederland with Bijl PR, Deardan & Friends

          Practice areas

          Marketing Communications

          Business-To-Business Marketing

          • Tudder: Tinder for Cows — Hectare Agritech with Octopus Group

          Consumer Marketing (Existing Product)

          • Internet's Residency Exam — Reteaua de sanatate REGINA MARIA with McCann Worldgroup Romania, McCann PR

          Consumer Marketing (New Product)

          • Pillow Fight Club — Premier Inn with Golin

          Integrated Marketing

          • Data Literacy Project — Qlik with Brands2Life

          Corporate Reputation

          Institutional Image

          • A Unique Bond — Boehringer Ingelheim with Burson Cohn & Wolfe

          Employee Communications

          • Compensation 4.0 — PwC Switzerland with Farner Consulting AG

          Employer Branding

          • Girls Can Be Engineers Too — Jaguar Land Rover for International Women in Engineering Day with W

          Executive Communications

          • Executive Communications — Abu Dhabi National Oil Company with

          Capital Markets Communications

          • Upsetting the odds: La Francaise des Jeux’s recording-breaking IPO — La Française des Jeux with Citigate Dewe Rogerson & Grayling

          Engaging Society

          Cause-Related Marketing

          • The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

          Community Relations

          • The Patients Parliament — Novartis with Narva

          Corporate Social Responsibility

          • DO: Black — Doconomy with Hill Knowlton Strategies RBK Communication Making Waves

          Public Education

            Advocacy

            Crisis Management

            • A not so bad year for Huawei — Huawei with BCW Spain

            Issues Management

            • Issues Management - Just Eat — Just Eat with Headland Consultancy

            Public Affairs

            • THE UNEXPENDABLE NINE — 9 DIFFERENT HEALTHCARE ORGANIZATIONS with

            Media Relations

            Corporate Media Relations

            • Tudder: Tinder for Cows — Hectare Agritech with Octopus Group

            Product Media Relations (consumer media)

            • Looking for love with UK media — Plenty of Fish with Tin Man

            Product Media Relations (Trade Media)

            • AVAST: 'Securing the lead role in the cybersecurity story' — AVAST with Finn Partners

            Digital and Social Media

            Digital Campaign

            • #TrackRecord — LNER with Golin

            Social Media/Social Networking Campaign

            • Dear Condom II — RFSU AB with House of Radon

            Influencer Marketing

            • Romania has rocker blood — Rock FM with Rogalski Damaschin Public Relations and Most Wanted Advertising

            Branded Journalism

            • Sony Alpha Universe 2019 — Sony with Hope&Glory

            Word of Mouth

            • Get you vouchers out at the farm — Voucher Issuers Association with Interel Belgium SA

            Experiential

            Guerrilla Marketing

            • Taste of Freedom — Deliveroo with LEWIS

            Publicity Stunt

            • Life Boat - The Experiment — Sea Watch e.V. with Serviceplan Germany and achtung! GmbH

            Special Event

            • Eternal Run — ASICS with Edelman UK

            Sponsorship

            • We Create History — Adidas with Swedish Football Association and Jung Relations

            Trade Show

            • Innovative Industries, Full of Energy — SENAAT GHC with Hanover

            Specialist Audience

            Marketing to Men

            • The Journey to Future Men — Future Men with AxiCom

            Marketing to Women

            • The Vagina Emoji — Twitter with The Romans

            Marketing to Youth

            • SURVIVORS. Graphic Novels based on Gulag Former Prisoners' True Stories — The Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint

            Marketing to Seniors

            • Korian - The Alzheimer's Tour — Korian with BCW Italy

            Multicultural Marketing

            • New future for khanty people in Western Siberia — Lukoil with Orta Communications

            In2 SABRE Awards

            Earned Media

            Best in Digital/Print Consumer Media (Earned)

            • The Glenlivet Capsule Collection — The Glenlivet with Pangolin

            Best in Digital/Print B2B Media (Earned)

            • Tudder: Tinder for Cows — Hectare Agritech with Octopus Group

            Best in Broadcast Media (Earned)

            • New future for khanty people in Western Siberia — Lukoil with Orta Communications

            Best in Product Reviews (Earned)

            • IKEA & Sonos present SYMFONISK — Coebergh Communicatie & PR with

            Best Earned Media with Influencers + Communities

            • Beyond the Screen — Facebook with Hope&Glory

            Best Persuasive Content

            • DO: Black — Doconomy with Hill Knowlton Strategies RBK Communication Making Waves

            Best Content Creation for Media Sites (Earned)

            • Father's Day — Gillette with Hill Knowlton Strategies

            Sponsored & Paid Media

            Best Content Creation for Media Sites (Paid)

            • How Equinor will face the climate challenges – easily Explained — Equinor with Schibsted Partnerstudio, IUM, TRY

            Best Influencer Programs + Endorsements (Paid)

            • Lag din egen lunsjreklame / Make Your Own Lunch-Commercial — The Norwegian Public Interest Organizations for Farmers with

            Best Media Partnership

            • Turning the internet purple — Follicular Lymphoma Foundation with Coolr

            Best in Digital Marketing/Advertising

            • Blood stem cell donation campaign — Blutspende SRK Schweiz with Farner Consulting AG

            Social Media & Community Management

            Best Use of Integrated Social Media

            • Dear Condom II — RFSU AB with House of Radon

            Best Use of Social Networks

            • The Vagina Emoji — Twitter with The Romans

            Best Use of Video Networks

            • Project Stratos — Samsung Electronics Romania with MSL The Practice | Viral Studios

            Best Use of Photo Networks

            • The Unluckiest Traveller: #rsatravelphotofails — RSA with Edelman, Middle East

            Best Use of Blogs

            • Fountain of Goodness — Nornickel with Orta Communications

            Best in Crowdsourcing & Co-Creating

            • No Country For Canyons — Neste with Kurio

            Best in Real-Time Engagement

            • Viber and WWF: Saving Siberian Tiger — Viber and WWF with FleishmanHillard Vanguard

            Best Meme/Viral Campaign

            • Putting milkshakes on the National agenda — Burger King with Coolr

            Best Use of Gamification/User-Generated Contests

            • The All-Russian Initiative 'Vote For Your Skating Rink!' — NIVEA with Pro-Vision Communications

            Brand Content & Creativity

            Best in Brand Narratives

            • Eternal Run — ASICS with Edelman UK

            Best in Digital Brand Platforms

            • The Banknote Concert — Samsung Electronics Romania with MSL The Practice | Leo Burnett Bucharest

            Best in Brand Film/Video

            • The moment of truth — Neste with Miltton, Cocoa & Vizeum

            Best in Brand Animation

            • Standing still for 7 more years: raising awareness about the forgotten patients — Roche with Grayling

            Best Use of Illustrations + Photography

            • Nobody Left Outside (NLO) — MSD with Interel Consultancy

            Best in Audio: Podcasts + Music

            • Monster Under The Bed podcast series — European Investment Bank with

            Best in Identity Branding

            • The Recycled Logo — Deep RiverRock with Edelman, Ireland

            Best in Social Good + Public Service

            • Coca-Cola Joined the fast — Coca-Cola Norway with Trigger

            Analytics + Insights

            Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

            • National Index of Anxieties. New Tool for Public Opinion & Sentiment Monitoring — CROS with CROS

            Best Use of Original/Commissioned Research for PR

            • Edelman Intelligence for Mylan Saugella: Break the Taboo Campaign — Mylan (Saugella) with

            Best in Measurement, Post-Campaign Analysis

            • A Unique Bond — Boehringer Ingelheim with Burson Cohn & Wolfe

            Best in Marketing Technology

            • ComVix – a media analytics platform for real-time measurement and management of corporate reputation — Commetric with Commetric

            Diamond SABRE Awards

            Diamond Sabre Awards

            The SABRE Award for Superior Achievement in Brand-Building

            • The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

            The SABRE Award for Superior Achievement in Reputation Management

            • Oil & Gas 4.0 – Strengthening ADNOC’s Corporate Reputation as the National Oil Company of the Future — The Abu Dhabi National Oil Company (ADNOC) with ASDA'A BCW

            The SABRE Award for Superior Achievement in Research and Planning

            • Navigator 2019 — HSBC with FTI Consulting, Grey, PHD, Editions, Kantar, Hogarth and Creative Conduct

            The SABRE Award for Superior Achievement in Measurement and Evaluation

            • #ThisIsParenthood — WaterWipes with Golin

            Silver SABRE Awards

            Silver SABRE Awards

            PR Agency Employee Program

            • Pop Up Agency — Ketchum Pleon GmbH with

            PR Agency Citizenship

            • Not on our watch! Time to STOP social media abuse with AI — SomeBuddy with Netprofile

            PR Agency Marketing

            • National Index of Anxieties. New Tool for Public Opinion & Sentiment Monitoring — CROS with CROS

            Thought Leadership in PR

            • FTI Consulting Resilience Barometer 2019 — FTI Consulting with FTI Consulting

            2019

            SABRE Awards EMEA 2019 - BEST IN SHOW

            Winner

            Protect her wings! - MSD Romania with Rogalski Damaschin Public Relations

            Finalists

            SABRE Awards EMEA 2023 - CATEGORY WINNERS

            Geographic

            Africa

              The Balkans

              • Decathlon - Road to Malta — Decathlon Bulgaria Ltd with All Channels Communication Group

              The Baltic

              • Welcome to McDonald’s Team! — McDonald's Polska with MJCC

              Benelux

              • Healing the Industry for Physical Therapists — Actiegroep Fysiotherapie with DOK30 Communicatie

              DACH

              • Employer Branding Campaign — SBB with Farner Consulting AG

              Central Eastern Europe

              • True colors of Slovakia — ABSOLUT Vodka with TRIAD Advertising / PR Clinic

              France

              • #MAINTENANTONAGIT — FONDATION DES FEMMES with TBWA Corporate

              Iberia

              • Future Presidents — Big Fish - Off the hook creativity with

              Mediterranean

              • The Frequency of Love — Huawei with MSL Italia

              The Middle East

              • The Sun Flame Grilled Whopper — Burger King Kuwait with Memac Ogilvy, Boomtown Productions, Senyar Innovative Media

              Nordics

              • Pu:rest - a waste water beer — Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm

              Russia and the Cis

              • Corruption Park: Controversy as a way to disrupt indifference — European Union Anti-Corruption Initiative with Gres Todorchuk PR

              Turkey

              • Equal Dictionary — Arçelik A.Ş. with Mobi Wan

              United Kingdom and Ireland

              • #Babydoubles — evian with Golin

              United Kingdom and Ireland

              • Helping a Challenger Bank Take Flight — Starling Bank with Pagefield Communications

              United Kingdom and Ireland

              • There But Not There - A campaign to mark the centenary of WW1 — Remembered with Newsfeed PR

              Multi-Country Programme

              • Old Milk — Coop with Edelman, Stockholm and Edelman, London

              Global Programme

              • The Global Talent Crunch — Korn Ferry with Man Bites Dog

              Industry sectors

              Consumer Goods

              Automotive

              • WheelSwap — Ford with A WPP blended team

              Fashion & Beauty

              • Broken Windows — Harvey Nichols with Fanclub PR & TBWA London

              Food & Beverage

              • Red Stripe To The Rescue — Red Stripe with Braya

              Home & Furniture

              • #PlacesthatMatter — Whirlpool EMEA with APCO Worldwide Peliti Associati

              Consumer Products

              • Cyber-Crime: a campaign that didn't add up — HSBC UK with Weber Shandwick

              Consumer Services

              Entertainment

              • Matilda Comes Up Trumps — Roald Dahl Story Company with Tin Man

              Financial Services

              • Square: Digital Towns — Square with Harvard

              Food Service

              • Explains a lot — Burger King with Coolr

              Retailers

              • TOG-ether — IKEA with Hope&Glory

              Travel & Tourism

              • On Track for Brand Fame — East Midlands Trains with Tin Man

              Business-to-Business

              Energy and Natural Resources

              • Engineering Real-Life Heroes — Shell with Edelman, London (PR Agency) and Littte Dot Studios (Production)

              Chemicals & Industrials

              • The copper heart of Bulgaria – 60 years later, we made it all together — Aurubis Bulgaria with Chapter 4 Bulgaria

              Professional Service Firms

              • #HearItFromMe — Linkedin with Edelman, Middle East (PR Agency)

              Real Estate & Construction

              • CTP Art Wall — CTP Invest with Bison & Rose

              Transportation & Logistics

              • Aeroflot’s Sulimov Dogs as Special Children’s Guardian Angels — Aeroflot Airlines with FleishmanHillard Vanguard and Orta Communications

              Technology

              Consumer Electronics

              • HP Sprocket - #reinventmemories — HP with Edelman

              Technology: Hardware

              • End Battery Strife: Recharge Your Mates — Huawei with Mischief PR

              Technology: Software & Services

              • The Interview — LinkedIn with BMB
              • The New Golden Quarter: how LEWIS and Aptos showed that UK shopping behaviours are shifting — Aptos with LEWIS

              Telecommunications

              • Senior Gamer Club — Hungarian Telekom with Uniomedia

              Web-Based Business

              • THE unFORGOTTEN GOAL — eBay Corporate Services GmbH with Jung von Matt AG and achtung!

              Healthcare

              Animal Care

              • Pupaid - making Lucy's Law a reality — Pupaid with Newington Communications

              Consumer Health

              • Always Fights to #EndPeriodPoverty — P&G with MSL UK at PG One

              Healthcare Providers

              • Superhope — Great Ormond Street Hospital with Hill Knowlton Strategies

              Medical Technology

              • Revolutionising Surgery for Good — CMR Surgical with Hanover Communications

              Pharmaceutical: RX

              • WTF is HPV? — Merck Sharp & Dohme with SEESAME Communication Experts, Slovakia

              Non-Corporate

              Associations

              • Work Does not Discriminate — Confederation of Finnish Industries (EK) with Miltton

              Educational and Cultural Institutions

              • The Sound of Engineering — The Institution of Engineering and Technology with Tin Man

              Government Agencies

              • Pikpraat van Straat / 'Dicktalk' of the Street — Gemeente Rotterdam with Bijl PR & Vuurrood

              Not-For-Profit Organizations

              • The Opera No One Heard — NGO Vidchui with Gres Todorchuk PR

              Practice areas

              Marketing Communications

              Business-To-Business Marketing

              • The Out of Home Project — Clear Channel with Prime Weber Shandwick

              Consumer Marketing (Existing Product)

              • #MakeMoneyEqual — Starling Bank with Common Industry

              Consumer Marketing (New Product)

              • Elvie Pump on the catwalk at London Fashion Week — Elvie with Talker Tailor Trouble Maker Ltd.

              Integrated Marketing

              • BVG x adidas - The Ticket-Shoe — Berliner Verkehrsbetriebe (BVG) with Jung von Matt AG and GUD.berlin and achtung!

              Corporate Reputation

              Institutional Image

              • Balletfestival — The Royal Danish Theatre with HAVE Communications

              Employee Communications

              • THE ADNOC WAY: Building Culture at the Abu Dhabi National Oil Company — Abu Dhabi National Oil Company (ADNOC) with

              Employer Branding

              • #HiredAsATeam - the most viral recruiting campaign ever — fischerAppelt AG with fischerAppelt AG
              • The Lockdown — ABN AMRO with NewsLab, Code d'Azur

              Executive Communications

              • Meet Kiu! - Full CEO Dialog — BearingPoint with Klenk & Hoursch

              Capital Markets Communications

              • AXIS Capital "Tomorrow Matters Today" — AXIS Capital with AXIS Capital in-house team with Ketchum, Daggerwing, Brilliant Ink

              Engaging Society

              Cause-Related Marketing

              • The Christmas advert that never was — Iceland Foods Ltd with Weber Shandwick

              Community Relations

              • GHANAIANS AGAINST CHILD ABUSE (GACA) — UNICEF and Governement of Ghana with Ogilvy Ghana

              Corporate Social Responsibility

              • BRAve — Avon with Be—it Agency

              Public Education

              • Duracell: Changing the Recycling Game — Duracell with PBN Hill Knowlton Strategies Russia

              Advocacy

              Crisis Management

              • The Cape Town Water Emergency: from crisis to opportunity — South African Tourism with Weber Shandwick

              Issues Management

              • Helping Chile defend its borders through strategic international political communications — The Chilean Government with FTI Consulting

              Public Affairs

              • Protect her wings! — MSD Romania with Rogalski Damaschin Public Relations

              Media Relations

              Corporate Media Relations

              • Food, restaurants and people: promoting and protecting McDonald's license to operate — McDonald's UK with Teneo, Red Consultancy, Stonehaven

              Product Media Relations (consumer media)

              • The Great British Coin Hunt — The Royal Mint with Hope&Glory

              Product Media Relations (Trade Media)

              • The "no bike' bike launch — VanMoof with Ballou

              Digital and Social Media

              Digital Campaign

              • The Raoul Wallenberg Algorithm — Raoul Wallenberg Academy with Gullers Grupp

              Social Media/Social Networking Campaign

              • Explains a lot — Burger King with Coolr

              Influencer Marketing

              • #GetTheInsideOut — Lloyds with Unity

              Branded Journalism

              • Sony Alpha Universe — Sony Alpha with Hope&Glory

              Word of Mouth

              • The smallest McDonald’s in the world — McDonald's with Hill+Knowlton Strategies

              Experiential

              Guerrilla Marketing

              • Waistcoat's Coming Home — Huawei with Mischief PR

              Publicity Stunt

              • Big Bell — Taco Bell with Edelman, London (PR Agency) and Unit9 (Production)

              Special Event

              • The Greyest Day of The Year — Hartwall Original Long Drink with Miltton, Bob the Robot, Dagmar, Lataamo

              Sponsorship

              • Home Swede Home — Svenska Spel and The Swedish FA with Jung Relations

              Trade Show

              • Let the cars speak — INFINITI Middle East with Four Communications Group

              Specialist Audience

              Marketing to Men

              • #GoScalpBrave — Head & Shoulders with Ketchum

              Marketing to Women

              • We Are Female Fans — Carabao with W

              Marketing to Youth

              • Dear Condom — RFSU AB (the Swedish Association for Sexuality Education) with House of Radon

              Multicultural Marketing

              • The Proud Experience — Visit Oslo/Innovation Norway with Trigger Oslo

              In2 SABRE Awards

              Earned Media

              Best in Digital/Print Consumer Media (Earned)

              • Pu:rest - a waste water beer — Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm

              Best in Digital/Print B2B Media (Earned)

              • Helping the good guys look cooler than the crooks — SonicWall with Positive

              Best in Broadcast Media (Earned)

              • BVG x adidas - The Ticket-Shoe — Berliner Verkehrsbetriebe (BVG) with Jung von Matt AG and GUD.berlin and achtung!

              Best in Product Reviews (Earned)

              • The "no bike' bike launch — VanMoof with Ballou

              Best Earned Media with Influencers + Communities

              • True colors of Slovakia — ABSOLUT Vodka with TRIAD Advertising / PR Clinic

              Best Persuasive Content

              • Some battles are worth fighting — Trygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus (lead agency), Go Electra (film agency).

              Best Content Creation for Media Sites (Earned)

              • We Are Female Fans — Carabao with W

              Sponsored & Paid Media

              Best Content Creation for Media Sites (Paid)

              • Avent - The Science of Caring — Philips with Graffiti PR

              Best Influencer Programs + Endorsements (Paid)

                Best Media Partnership

                • 72 hours — The Norwegian Directorate for Civil Protection (DSB) with Geelmuyden Kiese

                Best in Digital Marketing/Advertising

                • The Interview — LinkedIn with BMB

                Social Media & Community Management

                Best Use of Integrated Social Media

                • Dear Condom — RFSU AB (the Swedish Association for Sexuality Education) with House of Radon

                Best Use of Social Networks

                • Red Stripe To The Rescue — Red Stripe with Braya

                Best Use of Video Networks

                • BEHIND THE SCIENCE — GSK with Porter Novelli

                Best Use of Photo Networks

                • 5 Challenges. 5 Photographers. — Nikon with Hill Knowlton Strategies

                Best Use of Blogs

                • An Editorial Approach to Content Marketing — Axis Communications with The Hoffman Agency

                Best in Crowdsourcing & Co-Creating

                • The PIPAS 2018 — Photobox with Cult.Brand and Hope&Glory

                Best in Real-Time Engagement

                • Explains a lot — Burger King with Coolr

                Best Meme/Viral Campaign

                • Lidl's Best Hater Fan — Lidl Romania with Jazz Communication

                Best Use of Gamification/User-Generated Contests

                • OMEN by HP Challenge — HP with Edelman, London (Agency)

                Brand Content & Creativity

                Best in Brand Narratives

                • Givaudan 250 Odyssey — Givaudan with Lansons & Creativedge

                Best in Digital Brand Platforms

                • Sony Alpha Universe — Sony Alpha with Hope&Glory

                Best in Brand Film/Video

                • Oceanic Awakening — Wärtsilä with Miltton

                Best in Brand Animation

                • Pokemon Planet — The Pokemon Company with Hope&Glory

                Best Use of Illustrations + Photography

                • Superhope — Great Ormond Street Hospital with Hill Knowlton Strategies

                Best in Audio: Podcasts + Music

                • OBOS 24 — OBOS with JCP PR & Advertising, JCP Event, Ekko Agency, Atomic Soul

                Best in Identity Branding

                • CREATING THE BOEHRINGER INGELHEIM CNS STORY — Boehringer Ingelheim with Ogilvy Healthworld UK

                Best in Social Good + Public Service

                • Equality Works Better — IKEA Romania with MSL The Practice

                Analytics + Insights

                Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

                • #24YouHaveThePower — Pfizer UK Vaccines with Burson Cohn & Wolfe

                Best Use of Original/Commissioned Research for PR

                • Revealing the true cost of financial crime — Refinitiv (The Financial and Risk business of Thomson Reuters is now Refinitiv) with FTI Consulting

                Best in Measurement, Post-Campaign Analysis

                • Some battles are worth fighting — Trygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus (lead agency), Go Electra (film agency).

                Diamond SABRE Awards

                Diamond Sabre Awards

                Company of The Year

                • Energy for Life: A Year in Communications — Abu Dhabi National Oil Company (ADNOC) with

                The SABRE Award for Superior Achievement in Brand-Building

                • Find Your Beautiful — Darling Nigeria with LSF|PR

                The SABRE Award for Superior Achievement in Reputation Management

                • Energy for Life: A Year in Communications — Abu Dhabi National Oil Company (ADNOC) with

                The SABRE Award for Superior Achievement in Research and Planning

                • #24YouHaveThePower — Pfizer Vaccines UK with Burson Cohn & Wolfe

                The SABRE Award for Superior Achievement in Measurement and Evaluation

                • #Team10Cal — Hartley's 10 Can Jelly pots with Aduro Communications

                Silver SABRE Awards

                Silver SABRE Awards

                PR Agency Employee Program

                • Cirkle - Employee Owned Model — Cirkle with Cirkle

                PR Agency Citizenship

                • Automatic Response — apple tree communications with

                PR Agency Marketing

                • PR Agency Marketing — Brands2Life with Brands2Life

                Thought Leadership in PR

                • Annual survey of the Russian PR industry — Buman Media with

                2018

                SABRE Awards EMEA 2018 - BEST IN SHOW

                SABRE Awards EMEA 2023 - CATEGORY WINNERS

                In2 SABRE Awards

                Earned Media

                Best in Digital/Print Consumer Media (Earned)

                • The 72 Hour Cabin — Visit Sweden with Prime Weber Shandwick (lead agency) Nice One (production company)

                Best in Digital/Print B2B Media (Earned)

                • Introducing Jane Whittaker, COO and CTO of Keystone Games — Keystone Games with Big Ideas Machine

                Best in Broadcast Media (Earned)

                • Oil Alert Wadden Sea — Rijkswaterstaat with Maatschap voor Communicatie, Leene Communicatie en VormVijf

                Best in Product Reviews (Earned)

                • Posture Straight Talk — Upright Technologies with Kaizo

                Best Earned Media with Influencers + Communities

                • Check your balls — Young Cancer / Ung Cancer with Cohn & Wolfe

                Best Persuasive Content

                • Cyberbullying: Not Okay — The Norwegian Directorate for Children, Youth and Family Affairs (Bufdir) with Geelmuyden Kiese, Sande Fredin, Hinda Fahre.

                Best Content Creation for Media Sites (Earned)

                • NOW TV Gets Grimey For The Walking Dead — NOW TV with Fever

                Sponsored & Paid Media

                Best Content Creation for Media Sites (Paid)

                • Trust in Education — The Danish National Union of Upper Secondary School Teachers (Gymnasielærernes Lærerforening - GL) with Geelmuyden Kiese Denmark

                Best Influencer Programs + Endorsements (Paid)

                • #dotknijemocji — Canon Poland with dfusion communication

                Best Media Partnership

                • Philips Hue Finds Its VOICE — Philips Lighting UK with Ketchum, Havas, Pelling

                Best in Digital Marketing/Advertising

                • Sleep to Snow — Caledonian Sleeper with Weber Shandwick

                Social Media & Community Management

                Best Use of Integrated Social Media

                • Life Uncensored — Pfizer with

                Best Use of Social Networks

                • Tabatha: the Tink.Act.Breathe chatbot — Boehringer Ingelhein with

                Best Use of Video Networks

                • MewTube: Black Friday for Argos — Argos with Hope&Glory

                Best Use of Photo Networks

                • #LookBackAtNikon — Nikon with Brands2Life

                Best Use of Blogs

                • Digital Empowers — Tata Consultancy Services with Tata Consultancy Services

                Best in Crowdsourcing & Co-Creating

                • Bright Minds Challenge — Royal DSM with SalterbaxterMSLGroup

                Best in Real-Time Engagement

                • THE GREAT CZECH PRESIDENTIAL DUEL — MICHAL HORACEK, CZECH PRESIDENTIAL CANDIDATE with Ewing Public Relations, s.r.o.

                Best Meme/Viral Campaign

                • BK LOVING "IT" — BURGER KING Deutschland GmbH with Emanate GmbH, Grabarz & Partner Werbeagentur GmbH

                Best Use of Gamification/User-Generated Contests

                • Save Tropical House — The Norwegian Agency for Development Cooperation with Gambit Hill Knowlton Strategies

                Brand Content & Creativity

                Best in Brand Narratives

                • Project Horizon: one of the biggest mergers in the region, delivered successfully — Mubadala Investments Company - Group Communications with

                Best in Digital Brand Platforms

                • Virtually Real — HTC Vive with Hope&Glory

                Best in Brand Film/Video

                • Lynx 'Find your Magic' with Anthony Joshua — Lynx (Unilever) with W

                Best in Brand Animation

                • Catching the butterflies — Merck with Porter Novelli London

                Best Use of Illustrations + Photography

                • The Gift of Growing Up — World Child Cancer with Pegasus

                Best in Audio: Podcasts + Music

                • What's Cool? — RUStelefonen with

                Best in Identity Branding

                • PIMFA – Brand and logo development — Personal Investment Management & Financial Advice Association (PIMFA) with Cicero Group

                Best in Social Good + Public Service

                • The World's Most Eligible Bachelor — Ol Pejeta Conservancy with Ogilvy Africa / SuperSonic Africa / Black Bean Productions

                Analytics + Insights

                Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

                • EY Brand Marketing Research – Finding the audience for the Digitisation debate — EY with Commetric

                Best Use of Original/Commissioned Research for PR

                • Travel in a Post-Brexit Era — HomeAway with Hotwire

                Best in Measurement, Post-Campaign Analysis

                • #ISeeMore — The Institution of Engineering and Technology with Tin Man

                Best in Marketing Technology

                • Mingla: Revolutionising professional networking — Miltton with Miltton

                Geographic

                Africa

                  The Baltic

                    Benelux

                      DACH

                        Central Eastern Europe

                          The Middle East

                            Nordics

                              Russia and the Cis

                                United Kingdom and Ireland

                                  United Kingdom and Ireland

                                    United Kingdom and Ireland

                                      Global Programme

                                        Industry sectors

                                        Consumer Goods

                                        Home & Furniture

                                          Consumer Products

                                            Consumer Services

                                            Food Service

                                              Retailers

                                                Travel & Tourism

                                                  Business-to-Business

                                                  Chemicals & Industrials

                                                    Professional Service Firms

                                                      Technology

                                                      Consumer Electronics

                                                        Technology: Hardware

                                                          Technology: Software & Services

                                                            Web-Based Business

                                                              Healthcare

                                                              Animal Care

                                                                Medical Technology

                                                                  Pharmaceutical: RX

                                                                    Non-Corporate

                                                                    Educational and Cultural Institutions

                                                                      Government Agencies

                                                                        Not-For-Profit Organizations

                                                                          Practice areas

                                                                          Marketing Communications

                                                                          Business-To-Business Marketing

                                                                            Consumer Marketing (Existing Product)

                                                                              Consumer Marketing (New Product)

                                                                                Integrated Marketing

                                                                                  Corporate Reputation

                                                                                  Institutional Image

                                                                                    Employee Communications

                                                                                      Employer Branding

                                                                                        Engaging Society

                                                                                        Cause-Related Marketing

                                                                                          Community Relations

                                                                                            Corporate Social Responsibility

                                                                                              Public Education

                                                                                                Advocacy

                                                                                                Public Affairs

                                                                                                  Media Relations

                                                                                                  Corporate Media Relations

                                                                                                    Product Media Relations (consumer media)

                                                                                                      Digital and Social Media

                                                                                                      Digital Campaign

                                                                                                        Social Media/Social Networking Campaign

                                                                                                          Influencer Marketing

                                                                                                            Branded Journalism

                                                                                                              Word of Mouth

                                                                                                                Experiential

                                                                                                                Guerrilla Marketing

                                                                                                                  Publicity Stunt

                                                                                                                    Special Event

                                                                                                                      Specialist Audience

                                                                                                                      Marketing to Men

                                                                                                                        Marketing to Youth

                                                                                                                          Silver SABRE Awards

                                                                                                                          Silver SABRE Awards

                                                                                                                          PR Agency Employee Program

                                                                                                                          • #ProVisionGreen creative teambuilding: let the birds stay home — Pro-Vision Communications with

                                                                                                                          PR Agency Citizenship

                                                                                                                          • 5th Football World Cup of Children from Care Homes — Hope for Mundial with

                                                                                                                          PR Agency Marketing

                                                                                                                          • Who kidnapped CEO Hans Geelmuyden? — Geelmuyden Kiese with Geelmuyden Kiese

                                                                                                                          Thought Leadership in PR

                                                                                                                          • ‘The Middle East: A Region Divided’ - The Ninth Annual — ASDA'A Burson-Marsteller with

                                                                                                                          Diamond SABRE Awards

                                                                                                                          Diamond Sabre Awards

                                                                                                                          Company of The Year

                                                                                                                            The SABRE Award for Superior Achievement in Brand-Building

                                                                                                                              The SABRE Award for Superior Achievement in Reputation Management

                                                                                                                                The SABRE Award for Superior Achievement in Research and Planning

                                                                                                                                  The SABRE Award for Superior Achievement in Measurement and Evaluation