SABRE Awards EMEA 2022 - BEST IN SHOW
Finalists

Mount Recyclemore — musicMagpie with Fanclub

Art is coming home — The National museum of art, design and architecture with Trigger Oslo

Mastercard launching True Name in Europe — Mastercard Europe with Omnicom PR Group, FCB

Unmute — Unilever with Weber Shandwick

#longlivetheprince — The Kiyan Prince Foundation with MHP Mischief

#BrowseResponsibly — O2 Slovakia with Seesame, Free Andy Agency, Zenith Media

Dress Code Freedom — Zalando with SEK

Billion Dollar Collection — H&M Foundation with Prime Weber Shandwick

The Boob Life — Tommee Tippee with Manifest

Very Gay Raptor — Ford of Europe with WPP Ford Team
SABRE Awards EMEA 2022 - CATEGORY WINNERS
Geographic
Africa
- Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications
The Balkans
- Live a NIGHTmare — Habitat for Humanity Romania with Golin Romania, Mullen Lowe Romania, Initiative Romania, Men in Black
The Baltic
- Career UpDate — Bitė Lietuva with coagency
Benelux
- Equal Jersey — Volleyball World with Ogilvy Social Lab - Amsterdam
DACH
- Bodylove — Dove with Edelman
Central Eastern Europe
- #BrowseResponsibly — O2 Slovakia with Seesame, Free Andy Agency, Zenith Media
France
- Construire avec L — Lego with Marie Antoinette L'Agence
Iberia
- #RealVoicesofPride — FELGTB with Edelman
Mediterranean
- ABBRACCI for Nurses — Barilla - Mulino Bianco with INC
The Middle East
- New Normal, Same Cancer — AstraZeneca with Hill+Knowlton Strategies
Nordics
- Dress Code Freedom — Zalando with SEK
Russia and the Cis
- Building #TheResilient Ukraine — One Philosophy with
Turkey
- #DoveSelfesteemProject (Reverse Selfie) — Dove with PR House İletisim ve Danismanlik
United Kingdom and Ireland
- Three Fries — McDonald's with Ready10
United Kingdom and Ireland
- Green on Screen — Smart Energy GB with Tin Man
United Kingdom and Ireland
- The Worst Ad Campaign — Bango with Wildfire
Multi-Country Programme
- Love the Journey — Adobe with Golin
Global Programme
- World's first QR-Kit — Tromsø Football Club with Fuse Norway
Industry sectors
Consumer Goods
Automotive
- Very Gay Raptor — Ford of Europe with WPP Ford Team
Fashion & Beauty
- Soap & Glory Land — Soap & Glory with Hill+Knowlton Strategies
Food & Beverage
- Weetabix n Beanz — Weetabix with Frank
Home & Furniture
- ΙΚΕΑ - Get The Look #BernieSanders — IKEA with Ogilvy Greece
Consumer Products
- The Boob Life — Tommee Tippee with Manifest
Consumer Services
Entertainment
- Tiger King 2: The TikTopera — Netflix with Hope&Glory
Financial Services
- Mastercard launching True Name in Europe — Mastercard Europe with Omnicom PR Group, FCB
Food Service
- AltKFC - the first “alternative” restaurant inspired by KFC brand mythology: KFC’s AltKFC web-series launch — KFC Romania with Golin Romania, MRM Romania & UM Romania
Retailers
- Penny. Today — Penny. with MSL The Practice
Travel & Tourism
- Sweatpant Boots — Business Iceland with M&C Saatchi Talk
Business-to-Business
Energy and Natural Resources
- Shell - Simplifying the company structure — Shell with Hill+Knowlton, Finsbury, Wunderman Thompson
Chemicals & Industrials
- Solein—the most revolutionary protein in the world — Solar Foods with Avidly
Professional Service Firms
- UBS Growth Talk — UBS Switzerland with Farner Consulting, John Allen
Real Estate & Construction
- Lisbonska. Neighbourhood Conversations. Communication of a difficult development project — Grupo Lar Polonia with N42 sp. z o.o.
Transportation & Logistics
- When Harry met Santa — Posten with POL
Technology
Consumer Electronics
- Wildlife Watch — Samsung with Edelman
Technology: Hardware
- Dress Release — Roland DG EMEA with Fight or Flight
Technology: Software & Services
- 2021 by George Orwell — Avast with The Romans
Telecommunications
- #BrowseResponsibly — O2 Slovakia with Seesame, Free Andy Agency, Zenith Media
E-Commerce
- Mount Recyclemore — musicMagpie with Fanclub
Healthcare
Animal Care
- Showing up for homeless pets: Launching the world-first State of Pet Homelessness Index — Mars Petcare with Edelman
Consumer Health
- How Does ADHD Feel Like? — Takeda with Drum Communications, Psyon Games, Halla Tuotanto
Healthcare Providers
- The incredible story of CoviMedical - A DJ booker turns into Germany’s No 1 face for Covid-19 tests — CoviMedical with MSLGroup Germany
Medical Technology
- 50% Is Not Enough – Boosting Vaccine Confidence in the UAE — G42 Healthcare with APCO Worldwide
Pharmaceutical: RX
- Stella: A Trailer Of A Movie That Should Exist — Sanofi with Weber Shandwick
Non-Corporate
Associations
- Animals do what? — NSPCA with Razor / M&C Saatchi Abel
Educational and Cultural Institutions
- Making STEM Stimulating — IET with W Communications
Government Agencies
- The vaccine campaign: Do it for yourself — Oslo Municipality with Trigger Oslo, Vi er OSS and One Big Happy Family
Not-For-Profit Organizations
- Billion Dollar Collection — H&M Foundation with Prime Weber Shandwick
Practice areas
Marketing Communications
Business-To-Business Marketing
- Mastercard: Empowering Every Business — Mastercard with Weber Shandwick MENAT
Consumer Marketing (Existing Product)
- Morse CoD — Papa John's with W Communications
Consumer Marketing (New Product)
- Kari Traa. No more secrets. — Kari Traa with Trigger Oslo
Inclusive Marketing
- Unmute — Unilever with Weber Shandwick
Integrated Marketing
- Stay In Play — adidas with Hill+Knowlton Strategies
Corporate Reputation
Institutional Image
- Pre-loved Labels — IKEA with Hope&Glory
Employee Communications
- Time To Take It — Volvo Cars with Hill+Knowlton Strategies
Employer Branding
- Different, but equal — LIDL Slovensko with SKPR Strategies, Slovák & Friends
Executive Communications
- Defining Hybrid Working — IWG with MHP Mischief
Capital Markets Communications
- Out of this world: Breathing new life into an industry veteran — AAC Clyde Space with Bladonmore
Engaging Society
Cause-Related Marketing
- Mount Recyclemore — musicMagpie with Fanclub
Community Relations
- Uncancel Collection — União Audiovisual with Corpcom, SATG, NOSSA, H2N
Corporate Social Responsibility
- Marked for life — Trygg-Hansa with BCW Stockholm
Public Education
- How to blow a whistle — The Norwegian Labor Inspection Authorities with Geelmuyden Kiese
Advocacy
Crisis Management
- Subway - 100% Tuna — Subway with MSL UK
Issues Management
- Let's Do London — The Mayor Of London with The Romans
Public Affairs
- A Life on Paper — Coalition of Oncology Patients of Ukraine, Lung Cancer Awareness Year with Gres Todorchuk
Media Relations
Corporate Media Relations
- In Search of Gigacorns - Ballou for 2150 VC — 2150 VC with Ballou
Product Media Relations (consumer media)
- Space Oddity — The Royal Mint with Hope&Glory
Product Media Relations (Trade Media)
- Revealing the data decision gap — Quantexa with Positive
Digital and Social Media
Digital Campaign
- #wombstories and the pain museum — Essity / Bodyform with Ketchum UK
Social Media/Social Networking Campaign
- 13000 reasons to visit Northern Norway — Visit Norway with Trigger Oslo
Influencer Marketing
- The screen crib — Multiópticas with LLYC
Branded Journalism
- Little Book of Biniste — Storia.ro with MSL The Practice
Word of Mouth
- The World's Youngest Headhunter — K.I.D.S. Foundation with MSL Group Poland
Experiential
Guerrilla Marketing
- Fountains full of plastic waste — LIDL Slovensko with SKPR Strategies
Publicity Stunt
- Bombay Sapphire Supermarket — Bombay Sapphire with Ogilvy PR with AMV BBDO and the Design Museum
Special Event
- Art is coming home — The National museum of art, design and architecture with Trigger Oslo
Sponsorship
- #NeverSettle: Guinness and the Women's Six Nations — Guinness with Hope&Glory and Wilson Hartnell
Trade Show
- How to make a tractor famous — Nellemann Machinery with Nova Vista
Specialist Audience
Marketing to Men
- Four Lads #BlockTheNoiseWithSony — Sony with Hope&Glory
Marketing to Women
- The Boob Life — Tommee Tippee with Manifest
Marketing to Youth
- #longlivetheprince — The Kiyan Prince Foundation with MHP Mischief
Marketing to Seniors
- Let’s Talk the Joy of Later Life Sex — Relate with Ogilvy PR
Multicultural Marketing
- Every love is love — Absolut Vodka (Pernod Ricard Slovakia) with PR Clinic, JandL
IN2 SABRE Awards
Experiential Marketing
Best in Live Events
- Art is coming home — The National museum of art, design and architecture with Trigger Oslo
Best in Online/Virtual Events
- Soap & Glory Land — Soap & Glory with Hill+Knowlton Strategies
Best in Digital Promo & Activation
- The World's Youngest Headhunter — K.I.D.S. Foundation with MSL Group Poland
Best in Sponsorships
- Sports belong to everyone — Opel with Geelmuyden Kiese
Earned Media
Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)
- When Harry met Santa — Posten with POL
Best in Digital/Print Media — Business/Trade Media (Earned)
- Dissecting a record year for DDoS attacks using threat intelligence — Netscout Systems with Finn Partners
Best in Digital/Print Media — Regional (Earned)
- Marked for life — Trygg-Hansa with BCW Stockholm
Best in Broadcast Media — National (Earned)
- Fire Tour — Grenfell Athletic with W Communications with Brothers & Sisters
Best in Product Reviews (Earned)
- Sonos Roam launch (Norway) — Sonos with PR-operatørene
Best Earned Media with Influencers + Communities
- The Clean Edit — Unilever with Tin Man
Best Persuasive Content
- The World's Most Equal Country — Civita, The Liberal Think Tank with Geelmuyden Kiese
Best Content Creation for Media Sites (Earned)
- The Two Hearts Pizzeria — Virgin Media with Tin Man
Sponsored & Paid Media
Best Content Creation for Media Sites (Paid)
- Securing Greatness — Abloy Oy with SEK
Best Influencer Programs + Endorsements (Paid)
- #PlayOnWithSamsung — Samsung Electronics Romania with MSL The Practice, Leo Burnett, Starcom, Centrade Cheil
Best Media Partnership
- Barbie “You can be anything” with Anna Kikina — Mattel with Orta Communications
Best SEO/Content Distribution Program (Paid + Organic)
- Boosting organic traffic and rankings in a saturated in-car technology market — Nextbase UK with Finn Partners
Best in Digital Marketing/Advertising
- UBS Growth Talk — UBS Switzerland with Farner Consulting, John Allen
Social Media & Community Management
Best Overall Use of Social Media & Platforms
- Sounds of Lust — RFSU with Valtech Radon, Scream Mediabyrå
Best Use of Social Networks
- Stella: A Trailer Of A Movie That Should Exist — Sanofi with Weber Shandwick
Best Use of Social Video
- #longlivetheprince — The Kiyan Prince Foundation with MHP Mischief
Best Use of Social Photos
- Colgate #PoutFree Portraits — Colgate with Ketchum UK
Best Use of Social Publishing / Blogs
- Social Selling Experts - the salesperson becomes the influencer — Dell Technologies with Monday Group
Best in Crowdsourcing & Co-creating
- The Refugee Dictionary — UK for UNHCR with Shook
Best in Real-time Engagement
- Very Gay Raptor — Ford of Europe with WPP Ford Team
Best in AI/Virtual Reality/Augmented Reality/Immersive Technology
- The O2 in Fortnite Creative — O2 with Hope&Glory and VCCP
Best Meme/Viral Campaign
- NFT Maestropiece for McDonald's by TMBK — McDonald's Czech Republic with Follow Bubble / MSL Czech Republic
Best Use of Gamification/User-Generated Contests
- The Financial Escape Room — Creative Dock/ Fairo with Golin Romania
Brand Content & Creativity
Best in Brand Narratives
- How we made McDonald's #1 environmentally responsible company in Ukraine by reducing waste by 60% — McDonald's Ukraine with Be-it Agency, a part of One Philosophy Group
Best in Digital Brand Platforms
- EweTube — Premier Inn with Golin
Best in Brand Film/Video
- Unmute — Unilever with Weber Shandwick
Best Use of Illustrations + Photography
- Portraits of Isolation — Sanofi with Weber Shandwick and GCI Health
Best in Audio: Podcasts + Music
- Samsung Pioneers - Championing Gender Equality — Samsung UK with Ketchum UK
Best in Identity Branding
- Punch Powertrain Rebranding — Punch Powertrain with FTI Consulting
Best in Social Good + Public Service + Activism
- In employers we trust: Mobilizing employers to boost vaccination rates in Slovakia — SPP with Seesame with Provocation Bureau and Barney Studio
Best in Brand Purpose
- Mastercard launching True Name in Europe — Mastercard Europe with Omnicom PR Group, FCB
Analytics + Insights
Best Use of Original/Commissioned Research for PR
- Zeronomics: Financing the transition to a net-zero world — Standard Chartered with Man Bites Dog
Best in Measurement, Post-Campaign Analysis
- Reshaping quarterly financial results comms strategy based on data — Novartis with Commetric
Best in Marketing Technology
- myheroes – scaling behavior change in the workplace — DU DA Data & Commtech by Farner, Farner Group with
Innovation Excellence
Innovator of the Year — Agency
- Innovator of the Year - Agency — Alex Myers with Manifest
Innovator of the Year — Brand
Diamond SABRE Awards
Diamond Sabre Awards
The SABRE Award for Superior Achievement in Brand-Building
- The O2 in Fortnite Creative — O2 with Hope&Glory and VCCP
The SABRE Award for Superior Achievement in Reputation Management
- Reputation in the can — Tiger Brands with Razor (M&C Saatchi Group SA)
The SABRE Award for Superior Achievement in Research and Planning
- Reshaping quarterly financial results comms strategy based on data — Novartis with Commetric
The SABRE Award for Superior Achievement in Measurement and Evaluation
- Towards the Subsidiary of the Future. A data-driven internal communications program designed for transformational change. — MSD Sharp & Dohme with Ketchum Germany
Silver SABRE Awards
Silver SABRE Awards
PR Agency Employee Program
- Seesame App - motivational employee program — Seesame with
PR Agency Citizenship
- #WhyIGetVaccinated — Uniomedia Communications with
PR Agency Marketing
- OmniTalks the podcast — Omnicom PR Group NL with
Thought Leadership in PR
- Reaching over 2 billion people in 30 days — Asda'a BCW for Arab Youth Survey with