Winners

2023

SABRE Awards EMEA 2023 - BEST IN SHOW

Winner

#CyberflashingIsFlashing

#CyberflashingIsFlashingBumble with Hope&Glory and Broadcast Revolution

Finalists

Be You. Period

Be You. PeriodLil-Lets with Retroviral

#CyberflashingIsFlashing

#CyberflashingIsFlashingBumble with Hope&Glory and Broadcast Revolution

Helping Amigo Loans Survive

Helping Amigo Loans SurviveAmigo Loans with Lansons

The Sunken Bar

The Sunken BarCarlsberg Sweden with BCW

Gillette Venus stirs up a “shame free” conversation around intimate female grooming

Gillette Venus stirs up a “shame free” conversation around intimate female groomingGillette Venus / Procter & Gamble with Brandzeichen Markenberatung und Kommunikation GmbH

SABRE Awards EMEA 2024 - CATEGORY WINNERS

Geographic

Africa

  • The power of a storyline to highlight existing productsShoprite with KAMuses

The Balkans

  • One Size Doesn't Fit Them AllDurex DLG with MSL The Practice

The Baltic

  • Join The PoliceThe Lithuanian Police with Fabula Rud Pedersen Group

Benelux

  • Inspiring millions of (grand)parents to give secondhand toysMarktplaats with Bijl PR, Happiness-Brussels & Higuita, Mediacom and Maxlead

DACH

  • Jobs for Ukrainian refugees: The launch of UA TalentsUA Talents with MSLGROUP Germany GmbH

Central Eastern Europe

  • Help Us Find You!Hungarian Post Lt. with Lounge Group

France

  • 50th Anniversary of UNOMATTEL with Monet Associés

Iberia

  • Eres gamer y no lo sabesMultiópticas with LLYC

Ireland

  • AIB Backing Club & County - #TheToughestAIB with Wilson Hartnell

Mediterranean

  • My Green PastaUIF - UNIONE ITALIANA FOOD with INC Istituto Nazionale per la comunicazione

The Middle East

  • The Journey of LightRiyadh Art / Noor Riyadh with Hill Knowlton Strategies

Nordics

  • Cut food waste. Cut mortgage.Matvett (the national food waste organisation in Norway) with Lead agency: Trigger Oslo, and production company Fenomen

Sweden

  • ´A real/ly important job.Almega Serviceföretagen with Spotlight Communications

Turkey

  • Upcycling with Wall's MaxUnilever with Golin Istanbul, Onaranlar Kulübü

Ukraine and Other Independent States

  • Cinema for victoryMHP

United Kingdom - Small Budget

  • #CyberflashingIsFlashingBumble with Hope&Glory and Broadcast Revolution

United Kingdom - Medium Budget

  • Misfits 2.0 Anti-PromSpotify with Spotify with Hill Knowlton Strategies, The In, and The Digital Fairy

United Kingdom - Large Budget

  • The Big Rewildinnocent

Multi-Country Programme

  • Europe's Energy FutureWärtsilä Energy with Kurio & Greenhouse Communications

Global Programme

  • The Last MileInternational Committee of the Red Cross with Weber Shandwick Switzerland

Diamond SABRE Awards

Diamond Sabre Awards

Company of The Year

  • A colourful year in communications AkzoNobel with Cirkle

CEO of the Year

  • People Make Places: C-Suite LinkedIn to build brand and reputationISS A/S with Fourtold

The SABRE Award for Superior Achievement in Brand-Building

  • The Most Inclusive Airline in the Skies Virgin Atlantic with Tin Man

The SABRE Award for Superior Achievement in Reputation Management

  • 500 Tonnes LightAnglo American with Razor - M&C Saatchi Group

The SABRE Award for Superior Achievement in Research and Planning

  • Clinician of the FutureElsevier Health with WE Communications

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • The Most Inclusive Airline in the Skies Virgin Atlantic with Tin Man

Industry sectors

Consumer Goods

Automotive

  • Electric holiday in SlovakiaŠKODA AUTO Slovensko with PR Clinic, Wiktor Leo Burnett, Socialists, PHD

Fashion & Beauty

  • Mind RaceASICS with Golin

Food & Beverage

  • Getting the nation talking... in BSLCadbury Fingers with Tin Man

Home & Furniture

  • Heritage Heroes AkzoNobel with Cirkle

Consumer Products

  • Happy Birthday from EarthHusqvarna with Prime Weber Shandwick
Consumer Services

Entertainment

  • Launching #Merky FCadidas and #Merky Foundation with Hope&Glory

Financial Services

  • Getting Gen Z financially fit!Experian with Brands2Life

Food Service

  • Greggs x PrimarkGreggs with Hope&Glory

Retailers

  • Sixty60 SwindlerCheckers Sixty60 with Retroviral

Travel & Tourism

  • Outhorse Your EmailVisit Iceland with M&C Saatchi Talk
Business-to-Business

Energy and Natural Resources

  • The Green Pub GuideHEINEKEN with Cirkle

Chemicals & Industrials

  • Stories of SuccessionYara International with Geelmuyden Kiese, with Copenhagen Film Company

Professional Service Firms

  • Entertainment on Demand Q3 UK Streaming Market ResultsKantar with AxiCom

Real Estate & Construction

  • Polish Cities of the Future 2050Saint-Gobain Group with Icon Strategies

Transportation & Logistics

  • Second Life ContainerDP World with Edelman
Technology

Consumer Electronics

  • Work for HumankindLenovo with 3 Monkeys Zeno

Technology: Hardware

  • It’s Keyvolution, Baby! – Owning the industry-disrupting evolution of the mechanical keyABLOY with SEK

Technology: Software & Services

  • Blank Canvas: A Campaign To Give Young Prison Leavers a Fresh StartLinkedIn with Fight or Flight

Telecommunications

  • Vodacom Africa.Connected - Working together towards an inclusive, digital futureVodacom with WE Communications

E-Commerce

  • #CyberflashingIsFlashingBumble with Hope&Glory and Broadcast Revolution
Healthcare

Consumer Health

  • The Period Act KIWI with Trigger Oslo

Healthcare Providers

  • #DontMissYourVaccineNHS South East London Integrated Care System with Lynn

Medical Technology

  • Dexcom’s No Pricks ParlourDexcom with Allison+Partners

Pharmaceutical: RX

  • Back from Depression Janssen Poland with Hill Knowlton Strategies Poland
Non-Corporate

Associations

  • SE DonatesAnthony Nolan

Educational and Cultural Institutions

  • PlasticworkKeep Sweden Tidy & National Museum of Science & Technology with BCW

Government Agencies

  • The Inaugural Arabian Leopard Day The Royal Commission for AlUla (RCU) with Hill Knowlton Strategies

Not-For-Profit Organizations

  • #22WeekWaitDeutsche DepressionsLiga with Weber Shandwick

Practice areas

Marketing Communications

Business-To-Business Marketing

  • The All Inclusive Photo ProjectCelebrity Cruises with Good Relations

Consumer Marketing (Existing Product)

  • Insomnia: The Drop OffOTO CBD with The Romans

Consumer Marketing (New Product)

  • Rebuilding HistoryXbox with Edelman

Inclusive Marketing

  • Be You. PeriodLil-Lets with Retroviral

Integrated Marketing

  • The Last PhotoCampaign Against Living Miserably with Hope&Glory and adam&eveDDB
Corporate Reputation

Institutional Image

  • Creating the National DatabankVirgin Media O2 with Hope&Glory, Missive, Broadcast Revolution

Employee Communications

  • United By Our Purpose Sanofi with Satellite My Love and FutureBrand

Employer Branding

  • Because life needs more time, we offer all our jobs starting from 60%.Swiss Federal Railways with Farner Consulting / FARNER Schweiz

Executive Communications

  • Rethinking Disruption: Innovating for Better in an Era of DivisionPhilip Morris International

Capital Markets Communications

  • Brexit TrackerEY with Edelman
Engaging Society

Purpose-Driven Branding

  • Gillette Venus stirs up a “shame free” conversation around intimate female groomingGillette Venus / Procter & Gamble with Brandzeichen Markenberatung und Kommunikation GmbH

Community Relations

  • The Ecover RefilleryEcover with The Romans

Corporate Philanthropy and Fund-Raising

  • Fight for What Counts Global Fund with Edelman

ESG Campaign

  • A Year Of Green InnovationCity of Lahti with TBWA\Helsinki

Public Education

  • The Last PhotoCampaign Against Living Miserably with Hope&Glory and adam&eveDDB
Advocacy

Crisis Management

  • Helping Amigo Loans SurviveAmigo Loans with Lansons

Issues Management

  • It wasn't the pipes that caused the huge Vistula River's disasterAmiblu with Public Dialog and Maurent PR

Public Affairs

  • The Cost of Inequality Fondation Des Femmes with Edelman
Media Relations

Corporate Media Relations

  • What on Earth is the Value of SpaceInmarsat with Ogilvy PR UK

Product Media Relations (Consumer Media)

  • Insomnia: The Drop OffOTO CBD with The Romans

Product Media Relations (Trade Media)

  • 'This is Brooklyn'Brooklyn Brewery with Richmond & Towers
Digital and Social Media

Digital Campaign

  • New definition of loveABSOLUT (Pernod Ricard) with PR Clinic, JANDL

Social Media/Social Networking Campaign

  • THE BLOCK OF UNTOLD STORIES Dr.Max Group with Ogilvy Romania

Influencer Marketing

  • Tag The GamePersil with Golin

Branded Journalism

  • Miss DiagnosedLivi with The Romans

Word of Mouth

  • BodyrightUNFPA with Daniel J Edelman Ltd
Experiential

Guerrilla Marketing

  • Chuckle TrophyPapa Johns

Publicity Stunt

  • Grenfell Platinum Jubilee Street PartyJustice4Grenfell with Here Be Dragons

Special Event

  • The Sunken BarCarlsberg Sweden with BCW

Sponsorship

  • UBS Kids Cup: 7,000 children celebrated like real world starsUBS with Yoveo / FARNER Schweiz

Trade Show

  • Explain it with a heart... of augmented realityAstraZeneca with BCW Spain
Specialist Audience

Marketing to Men

  • Prostate cancer prevention - no more excuses!Slovak Urological Society, Janssen with Seesame

Marketing to Women

  • Pumps on ParadeElvie with Don't Cry Wolf

Marketing to Youth

  • Only Nans OfCom with 3 Monkeys Zeno

Marketing to Seniors

  • The Hornicultural Society Relate with Ogilvy PR UK

Multicultural Marketing

    IN2 SABRE Awards

    Experiential Marketing

    Live Events

    • Patient's ParliamentNovartis with Narva Communications

    Online/Virtual Events

    • Fortune favors the brave – MuniFin’s path to public finance thought leaderMuniFin (Municipality Finance Plc) with SEK

    Digital Promo & Activation

    • Dream the Ocean CleanOceanCare with Farner Consulting / FARNER Schweiz
    Earned Media

    Digital/Print Media: General, Consumer and Lifestyle Media

    • The Last PhotoCampaign Against Living Miserably with Hope&Glory and adam&eveDDB

    Digital/Print Media: Business/Trade Media

    • Europe's Energy FutureWärtsilä Energy with Kurio & Greenhouse Communications

    Broadcast Media

    • Allianz Direct: The Bolt BattlesAllianz Direct with TEAM LEWIS

    Earned Media with Influencers + Communities

    • Be You. PeriodLil-Lets with Retroviral

    Persuasive Content

    • No to NormalUnilever with Daniel J Edelman Ltd
    Sponsored & Paid Media

    Paid Influencer Programs + Endorsements

    • One Size Doesn't Fit Them AllDurex DLG with MSL The Practice

    Product Placement (Entertainment Vehicle)

    • Remix Is The New BlackFazer Confectionary with Kurio

    Digital Marketing/Advertising

    • #SafeSpaceCar - A life saving change in the attitudes of young people’s traffic behaviourLiikenneturva (The Finnish Road Safety Council) with SEK
    Social Media & Community Management

    Social Video

    • Have a WordMayor of London with Ogilvy PR UK

    Social Photos

    • THE BLOCK OF UNTOLD STORIES Dr.Max Group with Ogilvy Romania

    Social Publishing / Blogs

    • People Make Places: C-Suite LinkedIn to build brand and reputationISS A/S with Fourtold

    Crowdsourcing & Co-creating

    • "Can't do it? Yes, you can!" The heatpump challengeVaillant Germany with Ketchum GmbH / Nonsquare / Schellhorn PR / Martin Marketing
    Owned Media

    Mobile Apps

    • Sixty60 SwindlerCheckers Sixty60 with Retroviral

    Digital Publishing

    • The Period Act KIWI with Trigger Oslo

    CSR, ESG and DEI Reporting

    • Vodacom Africa.connected: Making Sense of Social ProgressVodacom with WE Communications South Africa

    Annual Report

    • Union for the Mediterranean Annual Report 2021Union for the Mediterranean with MARCO

    Documentary Film and Video

    • Secret Life of QuarriesCaterpillar with Weber Shandwick
    Tools and Tactics

    AI/Virtual Reality/Augmented Reality/Immersive Technology

    • Digitalise Your Class!Magyar Telekom with Uniomedia Communications

    Audio: Podcasts + Music

    • Love of SoundSamsung with Trigger Oslo

    Gamification/User-Generated Contests

    • Dictator of SwedenCivil Rights Defenders with Prime Weber Shandwick

    Identity Branding

    • Beban BrandingBeban with Limefish Design

    Illustrations + Photography

    • Dramatic TransformationASICS with Golin

    Real-time Engagement (Crisis and Issues)

    • How AUTODOC rescued its employees in UkraineAUTODOC with MSLGROUP Germany GmbH

    Real-time Engagement (Newsjacking)

    • Burger King and Nick PopeBurger King with Coolr
    PR in the Metaverse

    Virtual Worlds

    • WWF Metaverse Operation #OCEANDETOX WWF with MSLGROUP Germany GmbH Digital Pixelpark

    Gaming in the Metaverse

    • Join The PoliceThe Lithuanian Police with Fabula Rud Pedersen Group

    NFTs

    • OKX Celebrates Historical Royal Moment With NFT Jubilee Coin OKX with TEAM LEWIS
    Data and Analytics

    Social Listening

    • Comprehensive measurement of an international communication crisis | A Data Pro & Publicis Groupe Social Intelligence Center of ExcellencePublicis Groupe Social Intelligence Center of Excellence

    Data in Campaign Planning and Development

    • #DontMissYourVaccineNHS South East London Integrated Care System with Lynn

    Behavioral Science

    • Battle Against Littering: behavioral research cleans Slovak towns and cities ENVI-PAK with Seesame

    Original/Commissioned Research for PR

    • Spotlight on Depression: shedding light on the unseen pandemic in Central-Eastern Europe and the Baltics Janssen with Seesame

    Measurement and Post-Campaign Analysis

    • Commetric and Institute of Molecular and Clinical Ophthalmology Basel (IOB)- Communicating scientific breakthrough in times of global pandemicInstitute of Molecular and Clinical Ophthalmology Basel (IOB)
    Campaign Awards

    Platform Creation

    • Creating the National DatabankVirgin Media O2 with Hope&Glory, Missive, Broadcast Revolution

    Content Marketing Campaign

    • The Sign DanceENS - Italian National Deaf Association with Omnicom Pr Group Italy - Entrant, PR / DLV BBDO - Idea Creation

    Storytelling

    • 2021 by George OrwellAvast with The Romans

    Combating Disinformation

    • #PostContentFightPutinUkraine Communications Support Network with Lynn

    Emerging Sector Campaign

    • Women Are ComplainingNimoklinikken with Geelmuyden Kiese

    Pro-Bono Campaign

    • #Mynameis - The Fuh-Net-Ic Filter Race Equality Matters with Daniel J Edelman Ltd

    Micro-Budget Campaign

    • EY Sustainability Boardgame 2.0EY Austria

    This Year’s Issue: Ukraine

    • Helpful - Information platform for Ukrainian refugeesSRK (Swiss Red Cross) with Rod / FARNER Schweiz
    • Project Light: bringing 54 Ukrainian orphans to safetyMagen David Adom UK with Ready10
    • The centrepiece of the world stage “Russian War Crimes House”Victor Pinchuk Foundation: with FINN Partners
    Agency Awards

    PR Agency Employee Program

    • Overcoming the stigma of working in an agency environment and counteracting hustle culture.Irvine Partners

    PR Agency Citizenship

    • Eulogy #DoOneThingEulogy with Eulogy

    PR Agency Marketing

    • UPN Agency RetreatUnited Partners

    Agency Thought Leadership

    • Charting a new course14th annual ASDA'A BCW Arab Youth Survey

    Agency of the Future

    • Agency of the FutureForster Communications with Forster Communications
    Individual Awards

    Creative Professional of the Year

    • Axel Bringel - Creative Professional of the YearBCW with BCW

    Innovator of the Year: Agency

    • Lubomir Alamanov, a PR InnovatorLubomir Alamanov with SiteMedia Consultancy

    Innovator of the Year: Brand

    • Innovator of the Year - Brand - Funso AinaNot applicable

    2022

    SABRE Awards EMEA 2022 - BEST IN SHOW

    Winner

    Yet to be announced

    Finalists

    Mount Recyclemore

    Mount RecyclemoremusicMagpie with Fanclub

    Art is coming home

    Art is coming homeThe National museum of art, design and architecture with Trigger Oslo

    Mastercard launching True Name in Europe

    Mastercard launching True Name in EuropeMastercard Europe with Omnicom PR Group, FCB

    Unmute

    UnmuteUnilever with Weber Shandwick

    #longlivetheprince

    #longlivetheprinceThe Kiyan Prince Foundation with MHP Mischief

    #BrowseResponsibly

    #BrowseResponsiblyO2 Slovakia with Seesame, Free Andy Agency, Zenith Media

    Dress Code Freedom

    Dress Code FreedomZalando with SEK

    Billion Dollar Collection

    Billion Dollar CollectionH&M Foundation with Prime Weber Shandwick

    The Boob Life

    The Boob LifeTommee Tippee with Manifest

    Very Gay Raptor

    Very Gay RaptorFord of Europe with WPP Ford Team

    SABRE Awards EMEA 2024 - CATEGORY WINNERS

    Geographic

    Africa

    • Every Stage of WomenMSI Reproductive Choices and Marie Stopes Ghana with Portland Communications

    The Balkans

    • Live a NIGHTmareHabitat for Humanity Romania with Golin Romania, Mullen Lowe Romania, Initiative Romania, Men in Black

    The Baltic

    • Career UpDateBitė Lietuva with coagency

    Benelux

    • Equal Jersey Volleyball World with Ogilvy Social Lab - Amsterdam

    DACH

    • BodyloveDove with Edelman

    Central Eastern Europe

    • #BrowseResponsiblyO2 Slovakia with Seesame, Free Andy Agency, Zenith Media

    France

    • Construire avec LLego with Marie Antoinette L'Agence

    Iberia

    • #RealVoicesofPrideFELGTB with Edelman

    Mediterranean

    • ABBRACCI for NursesBarilla - Mulino Bianco with INC

    The Middle East

    • New Normal, Same CancerAstraZeneca with Hill+Knowlton Strategies

    Nordics

    • Dress Code FreedomZalando with SEK

    Russia and the Cis

    • Building #TheResilient UkraineOne Philosophy

    Turkey

    • #DoveSelfesteemProject (Reverse Selfie)Dove with PR House İletisim ve Danismanlik

    United Kingdom and Ireland

    • Three FriesMcDonald's with Ready10

    United Kingdom and Ireland

    • Green on ScreenSmart Energy GB with Tin Man

    United Kingdom and Ireland

    • The Worst Ad CampaignBango with Wildfire

    Multi-Country Programme

    • Love the JourneyAdobe with Golin

    Global Programme

    • World's first QR-KitTromsø Football Club with Fuse Norway

    Industry sectors

    Consumer Goods

    Automotive

    • Very Gay RaptorFord of Europe with WPP Ford Team

    Fashion & Beauty

    • Soap & Glory LandSoap & Glory with Hill+Knowlton Strategies

    Food & Beverage

    • Weetabix n Beanz Weetabix with Frank

    Home & Furniture

    • ΙΚΕΑ - Get The Look #BernieSandersIKEA with Ogilvy Greece

    Consumer Products

    • The Boob LifeTommee Tippee with Manifest
    Consumer Services

    Entertainment

    • Tiger King 2: The TikToperaNetflix with Hope&Glory

    Financial Services

    • Mastercard launching True Name in EuropeMastercard Europe with Omnicom PR Group, FCB

    Food Service

    • AltKFC - the first “alternative” restaurant inspired by KFC brand mythology: KFC’s AltKFC web-series launchKFC Romania with Golin Romania, MRM Romania & UM Romania

    Retailers

    • Penny. TodayPenny. with MSL The Practice

    Travel & Tourism

    • Sweatpant BootsBusiness Iceland with M&C Saatchi Talk
    Business-to-Business

    Energy and Natural Resources

    • Shell - Simplifying the company structure Shell with Hill+Knowlton, Finsbury, Wunderman Thompson

    Chemicals & Industrials

    • Solein—the most revolutionary protein in the worldSolar Foods with Avidly

    Professional Service Firms

    • UBS Growth Talk UBS Switzerland with Farner Consulting, John Allen

    Real Estate & Construction

    • Lisbonska. Neighbourhood Conversations. Communication of a difficult development projectGrupo Lar Polonia with N42 sp. z o.o.

    Transportation & Logistics

    • When Harry met SantaPosten with POL
    Technology

    Consumer Electronics

    • Wildlife WatchSamsung with Edelman

    Technology: Hardware

    • Dress ReleaseRoland DG EMEA with Fight or Flight

    Technology: Software & Services

    • 2021 by George OrwellAvast with The Romans

    Telecommunications

    • #BrowseResponsiblyO2 Slovakia with Seesame, Free Andy Agency, Zenith Media

    E-Commerce

    • Mount RecyclemoremusicMagpie with Fanclub
    Healthcare

    Animal Care

    • Showing up for homeless pets: Launching the world-first State of Pet Homelessness IndexMars Petcare with Edelman

    Consumer Health

    • How Does ADHD Feel Like?Takeda with Drum Communications, Psyon Games, Halla Tuotanto

    Healthcare Providers

    • The incredible story of CoviMedical - A DJ booker turns into Germany’s No 1 face for Covid-19 testsCoviMedical with MSLGroup Germany

    Medical Technology

    • 50% Is Not Enough – Boosting Vaccine Confidence in the UAEG42 Healthcare with APCO Worldwide

    Pharmaceutical: RX

    • Stella: A Trailer Of A Movie That Should ExistSanofi with Weber Shandwick
    Non-Corporate

    Associations

    • Animals do what?NSPCA with Razor / M&C Saatchi Abel

    Educational and Cultural Institutions

    • Making STEM StimulatingIET with W Communications

    Government Agencies

    • The vaccine campaign: Do it for yourselfOslo Municipality with Trigger Oslo, Vi er OSS and One Big Happy Family

    Not-For-Profit Organizations

    • Billion Dollar CollectionH&M Foundation with Prime Weber Shandwick

    Practice areas

    Marketing Communications

    Business-To-Business Marketing

    • Mastercard: Empowering Every BusinessMastercard with Weber Shandwick MENAT

    Consumer Marketing (Existing Product)

    • Morse CoDPapa John's with W Communications

    Consumer Marketing (New Product)

    • Kari Traa. No more secrets. Kari Traa with Trigger Oslo

    Inclusive Marketing

    • UnmuteUnilever with Weber Shandwick

    Integrated Marketing

    • Stay In Playadidas with Hill+Knowlton Strategies
    Corporate Reputation

    Institutional Image

    • Pre-loved LabelsIKEA with Hope&Glory

    Employee Communications

    • Time To Take ItVolvo Cars with Hill+Knowlton Strategies

    Employer Branding

    • Different, but equalLIDL Slovensko with SKPR Strategies, Slovák & Friends

    Executive Communications

    • Defining Hybrid Working IWG with MHP Mischief

    Capital Markets Communications

    • Out of this world: Breathing new life into an industry veteranAAC Clyde Space with Bladonmore
    Engaging Society

    Cause-Related Marketing

    • Mount RecyclemoremusicMagpie with Fanclub

    Community Relations

    • Uncancel CollectionUnião Audiovisual with Corpcom, SATG, NOSSA, H2N

    Corporate Social Responsibility

    • Marked for lifeTrygg-Hansa with BCW Stockholm

    Public Education

    • How to blow a whistleThe Norwegian Labor Inspection Authorities with Geelmuyden Kiese
    Advocacy

    Crisis Management

    • Subway - 100% TunaSubway with MSL UK

    Issues Management

    • Let's Do LondonThe Mayor Of London with The Romans

    Public Affairs

    • A Life on PaperCoalition of Oncology Patients of Ukraine, Lung Cancer Awareness Year with Gres Todorchuk
    Media Relations

    Corporate Media Relations

    • In Search of Gigacorns - Ballou for 2150 VC2150 VC with Ballou

    Product Media Relations (consumer media)

    • Space OddityThe Royal Mint with Hope&Glory

    Product Media Relations (Trade Media)

    • Revealing the data decision gapQuantexa with Positive
    Digital and Social Media

    Digital Campaign

    • #wombstories and the pain museum Essity / Bodyform with Ketchum UK

    Social Media/Social Networking Campaign

    • 13000 reasons to visit Northern NorwayVisit Norway with Trigger Oslo

    Influencer Marketing

    • The screen cribMultiópticas with LLYC

    Branded Journalism

    • Little Book of BinisteStoria.ro with MSL The Practice

    Word of Mouth

    • The World's Youngest HeadhunterK.I.D.S. Foundation with MSL Group Poland
    Experiential

    Guerrilla Marketing

    • Fountains full of plastic wasteLIDL Slovensko with SKPR Strategies

    Publicity Stunt

    • Bombay Sapphire SupermarketBombay Sapphire with Ogilvy PR with AMV BBDO and the Design Museum

    Special Event

    • Art is coming homeThe National museum of art, design and architecture with Trigger Oslo

    Sponsorship

    • #NeverSettle: Guinness and the Women's Six Nations Guinness with Hope&Glory and Wilson Hartnell

    Trade Show

    • How to make a tractor famous Nellemann Machinery with Nova Vista
    Specialist Audience

    Marketing to Men

    • Four Lads #BlockTheNoiseWithSonySony with Hope&Glory

    Marketing to Women

    • The Boob LifeTommee Tippee with Manifest

    Marketing to Youth

    • #longlivetheprinceThe Kiyan Prince Foundation with MHP Mischief

    Marketing to Seniors

    • Let’s Talk the Joy of Later Life SexRelate with Ogilvy PR

    Multicultural Marketing

    • Every love is loveAbsolut Vodka (Pernod Ricard Slovakia) with PR Clinic, JandL

    IN2 SABRE Awards

    Experiential Marketing

    Best in Live Events

    • Art is coming homeThe National museum of art, design and architecture with Trigger Oslo

    Best in Online/Virtual Events

    • Soap & Glory LandSoap & Glory with Hill+Knowlton Strategies

    Best in Digital Promo & Activation

    • The World's Youngest HeadhunterK.I.D.S. Foundation with MSL Group Poland

    Best in Sponsorships

    • Sports belong to everyoneOpel with Geelmuyden Kiese
    Earned Media

    Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)

    • When Harry met SantaPosten with POL

    Best in Digital/Print Media — Business/Trade Media (Earned)

    • Dissecting a record year for DDoS attacks using threat intelligenceNetscout Systems with Finn Partners

    Best in Digital/Print Media — Regional (Earned)

    • Marked for lifeTrygg-Hansa with BCW Stockholm

    Best in Broadcast Media — National (Earned)

    • Fire TourGrenfell Athletic with W Communications with Brothers & Sisters

    Best in Product Reviews (Earned)

    • Sonos Roam launch (Norway)Sonos with PR-operatørene

    Best Earned Media with Influencers + Communities

    • The Clean EditUnilever with Tin Man

    Best Persuasive Content

    • The World's Most Equal CountryCivita, The Liberal Think Tank with Geelmuyden Kiese

    Best Content Creation for Media Sites (Earned)

    • The Two Hearts Pizzeria Virgin Media with Tin Man
    Sponsored & Paid Media

    Best Content Creation for Media Sites (Paid)

    • Securing GreatnessAbloy Oy with SEK

    Best Influencer Programs + Endorsements (Paid)

    • #PlayOnWithSamsungSamsung Electronics Romania with MSL The Practice, Leo Burnett, Starcom, Centrade Cheil

    Best Media Partnership

    • Barbie “You can be anything” with Anna KikinaMattel with Orta Communications

    Best SEO/Content Distribution Program (Paid + Organic)

    • Boosting organic traffic and rankings in a saturated in-car technology marketNextbase UK with Finn Partners

    Best in Digital Marketing/Advertising

    • UBS Growth Talk UBS Switzerland with Farner Consulting, John Allen
    Social Media & Community Management

    Best Overall Use of Social Media & Platforms

    • Sounds of LustRFSU with Valtech Radon, Scream Mediabyrå

    Best Use of Social Networks

    • Stella: A Trailer Of A Movie That Should ExistSanofi with Weber Shandwick

    Best Use of Social Video

    • #longlivetheprinceThe Kiyan Prince Foundation with MHP Mischief

    Best Use of Social Photos

    • Colgate #PoutFree PortraitsColgate with Ketchum UK

    Best Use of Social Publishing / Blogs

    • Social Selling Experts - the salesperson becomes the influencerDell Technologies with Monday Group

    Best in Crowdsourcing & Co-creating

    • The Refugee DictionaryUK for UNHCR with Shook

    Best in Real-time Engagement

    • Very Gay RaptorFord of Europe with WPP Ford Team

    Best in AI/Virtual Reality/Augmented Reality/Immersive Technology

    • The O2 in Fortnite CreativeO2 with Hope&Glory and VCCP

    Best Meme/Viral Campaign

    • NFT Maestropiece for McDonald's by TMBKMcDonald's Czech Republic with Follow Bubble / MSL Czech Republic

    Best Use of Gamification/User-Generated Contests

    • The Financial Escape RoomCreative Dock/ Fairo with Golin Romania
    Brand Content & Creativity

    Best in Brand Narratives

    • How we made McDonald's #1 environmentally responsible company in Ukraine by reducing waste by 60% McDonald's Ukraine with Be-it Agency, a part of One Philosophy Group

    Best in Digital Brand Platforms

    • EweTubePremier Inn with Golin

    Best in Brand Film/Video

    • UnmuteUnilever with Weber Shandwick

    Best Use of Illustrations + Photography

    • Portraits of IsolationSanofi with Weber Shandwick and GCI Health

    Best in Audio: Podcasts + Music

    • Samsung Pioneers - Championing Gender Equality Samsung UK with Ketchum UK

    Best in Identity Branding

    • Punch Powertrain RebrandingPunch Powertrain with FTI Consulting

    Best in Social Good + Public Service + Activism

    • In employers we trust: Mobilizing employers to boost vaccination rates in SlovakiaSPP with Seesame with Provocation Bureau and Barney Studio

    Best in Brand Purpose

    • Mastercard launching True Name in EuropeMastercard Europe with Omnicom PR Group, FCB
    Analytics + Insights

    Best Use of Original/Commissioned Research for PR

    • Zeronomics: Financing the transition to a net-zero worldStandard Chartered with Man Bites Dog

    Best in Measurement, Post-Campaign Analysis

    • Reshaping quarterly financial results comms strategy based on dataNovartis with Commetric

    Best in Marketing Technology

    • myheroes – scaling behavior change in the workplaceDU DA Data & Commtech by Farner, Farner Group
    Innovation Excellence

    Innovator of the Year — Agency

    • Innovator of the Year - AgencyAlex Myers with Manifest

    Innovator of the Year — Brand

      Diamond SABRE Awards

      Diamond Sabre Awards

      The SABRE Award for Superior Achievement in Brand-Building

      • The O2 in Fortnite CreativeO2 with Hope&Glory and VCCP

      The SABRE Award for Superior Achievement in Reputation Management

      • Reputation in the canTiger Brands with Razor (M&C Saatchi Group SA)

      The SABRE Award for Superior Achievement in Research and Planning

      • Reshaping quarterly financial results comms strategy based on dataNovartis with Commetric

      The SABRE Award for Superior Achievement in Measurement and Evaluation

      • Towards the Subsidiary of the Future. A data-driven internal communications program designed for transformational change.MSD Sharp & Dohme with Ketchum Germany

      Silver SABRE Awards

      Silver SABRE Awards

      PR Agency Employee Program

      • Seesame App - motivational employee programSeesame

      PR Agency Citizenship

      • #WhyIGetVaccinatedUniomedia Communications

      PR Agency Marketing

      • OmniTalks the podcastOmnicom PR Group NL

      Thought Leadership in PR

      • Reaching over 2 billion people in 30 daysAsda'a BCW for Arab Youth Survey

      2021

      SABRE Awards EMEA 2021 - BEST IN SHOW

      Winner

      Yet to be announced

      Finalists

      The Protozoan Experiment

      The Protozoan ExperimentStavební spořitelna České spořitelny (Buřinka) with AMI Communications

      The Polite Type

      The Polite TypeTietoEVRY with TBWA\Helsinki

      The world’s most beautiful gaming experience.

      The world’s most beautiful gaming experience.Ubisoft Nordic with PR-operatørene with KITE communication & event

      Starbucks #whatsyourname

      Starbucks #whatsyournameStarbucks with Edelman UK & Ireland and Starbucks

      The last older person to die in loneliness

      The last older person to die in lonelinessBBK Foundation with LLYC

      The Climate Store

      The Climate Store Felix with Prime Weber Shandwick

      The Magic Triangle

      The Magic TriangleEssity with Omnicom Pr Group

      Lifetime Carbon Neutral

      Lifetime Carbon Neutral VELUX with Ketchum UK and &Co.

      SABRE Awards EMEA 2024 - CATEGORY WINNERS

      Geographic

      Africa

      • Netflix Blood & WaterNetflix with Clockwork, Eclipse Communications

      The Balkans

      • Romanian HyggeStoria.ro with MSL The Practice

      The Baltic

      • FIRST STICKER THAT SAVED PEOPLE’S LIVES Polish Railway Lines with Partner of Promotion

      Benelux

      • The Dutch New Year’s Dive in times of COVID-19 Unilever | Unox with Being There | Banka Media

      DACH

      • Solve for TomorrowSamsung Electronics GmbH with Ketchum

      Central Eastern Europe

      • The Protozoan ExperimentStavební spořitelna České spořitelny (Buřinka) with AMI Communications

      France

      • "Appart Solidaire": Open Homes for Covid HeroesAirbnb with Maarc

      Iberia

      • The last older person to die in lonelinessBBK Foundation with LLYC

      Mediterranean

      • The Magic TriangleEssity with Omnicom Pr Group

      The Middle East

      • #4Humanity—Launching the World’s First Phase III Clinical Trial for an Inactivated COVID-19 VaccineG42 Healthcare with APCO Worldwide

      Nordics

      • The most CO2-friendly routeNeste with hasan & partners

      Russia and the Cis

      • How 7 Photoshopped fields saved hundreds of real onesUAnimals with Gres Todorchuk

      Turkey

      • #ChooseKindnessSimple - Unilever with PR House

      United Kingdom and Ireland

        United Kingdom and Ireland

        • PetfishedDepartment for Environment, Food and Rural Affairs (DEFRA)

        United Kingdom and Ireland

        • Early Days ClubWaterWipes with Golin and The Brooklyn Brothers

        Multi-Country Programme

        • Know Your RightsThe Norwegian Labour Inspection Authority with Geelmuyden Kiese

        Global Programme

        • Buy Back FridayIKEA with Edelman, UK & Ireland

        Industry sectors

        Consumer Goods

        Automotive

        • Nissan Leaf Dream DriveNissan with Edelman, UK

        Fashion & Beauty

        • ZX: Everything is Cakeadidas with W Communications

        Food & Beverage

        • The Climate Store Felix with Prime Weber Shandwick

        Home & Furniture

        • IKEA Paternity LeaveIKEA with ROD / Farner Group

        Consumer Products

        • adidas Rent-A-Predadidas
        Consumer Services

        Entertainment

        • #FillthearenaBjörklöven with Punkt PR

        Financial Services

        • #WhereYouShopMattersASDA'A BCW with VISA

        Food Service

        • I love my bistroCollectif d’acteurs du secteur CHR (Coffees, hotels, restaurants) with BCW France

        Retailers

        • PR Agency One & Auto Trader – Eau de New CarAuto Trader with PR Agency One

        Travel & Tourism

        • "Appart Solidaire": Open Homes for Covid HeroesAirbnb with Maarc
        Business-to-Business

        Energy and Natural Resources

        • Change The Weather E.ON with Engine Mischief

        Chemicals & Industrials

        • TALENT-A SUPPORTING RURAL WOMENCORTEVA AGRISCIENCE with APPLE TREE

        Professional Service Firms

        • #20x20: If She Can's See It, She Can't Be ItAlong Came A Spider with Ogilvy/Wilson Hartnell

        Real Estate & Construction

        • Sound Codes of RomaniaGlobalworth with Ogilvy Romania

        Transportation & Logistics

        • Future SeascapesLloyd's Register with The Romans
        Technology

        Consumer Electronics

        • TfL x PlayStation 5: London Underground takeover to launch PlayStation 5PlayStation UK with Red Consultancy

        Technology: Hardware

        • SQUARE & MASTERCARD: CONNECTING THE FALKLANDS Square and Mastercard with Harvard

        Technology: Software & Services

        • The Polite TypeTietoEVRY with TBWA\Helsinki

        Telecommunications

        • Text for HumanitySinch with Edelman, UK

        Web-Based Business

        • Thanks for WankingBadoo with The Romans
        Healthcare

        Animal Care

        • Elevating good hygiene and responsible pet ownership to protect during COVID-19Mars Petcare with Edelman, UK & Ireland

        Consumer Health

        • Flirt for FoodRennie with Unity PR

        Healthcare Providers

        • AXA Health - Switch It AXA Health with MSL UK

        Medical Technology

        • Disrupting the PharmaTech IndustryExscientia with Edelman, UK

        Pharmaceutical: RX

        • New Normal Same CancerAstraZeneca with GCI Health and Engine MHP
        Non-Corporate

        Associations

        • The birth of a new influencer: VAXINATOR fights hoaxes Association of Innovative Pharmaceutical Industry (AIFP) with Seesame

        Educational and Cultural Institutions

        • #DIGITALNATIVE: 2020 Admission CampaignITMO University

        Government Agencies

        • Kazi MtaaniState Department for Housing and Urban Development with Oxygène Marketing Communication Limited

        Not-For-Profit Organizations

        • #UNHATEWOMENTERRE DES FEMMES - Menschenrechte für die Frau e.V. with fischerAppelt / Philipp und Keuntje

        Practice areas

        Marketing Communications

        Business-To-Business Marketing

        • Creating Compelling Customer CommunicationsShell with Edelman, UK

        Consumer Marketing (Existing Product)

        • The OriginalsCadbury and Age UK with Golin

        Consumer Marketing (New Product)

        • Marmite x Lynx: The World's First Social Distancing DeodorantLynx with W Communications

        Integrated Marketing

        • Promprylad.Renovation: $5 mln to save the countryPromprylad.Renovation with plusone
        Corporate Reputation

        Institutional Image

        • Kulas into the lightCEZ Group in Romania with Rogalski Damaschin Public Relations

        Employee Communications

        • CIAO 2020IKEA Iberia with LLYC

        Employer Branding

        • SBB "Back to Business"SBB Swiss Federal Railways with Farner Consulting AG

        Executive Communications

        • Kaspersky Exploring RussiaKaspersky with RODNYA Creative PR Studio

        Capital Markets Communications

        • Reimagining retailLandsec with Bladonmore
        Engaging Society

        Cause-Related Marketing

        • Starbucks #whatsyournameStarbucks with Edelman UK & Ireland and Starbucks

        Community Relations

        • The Polite TypeTietoEVRY with TBWA\Helsinki

        Corporate Social Responsibility

        • Lifetime Carbon Neutral VELUX with Ketchum UK and &Co.

        Public Education

        • Beach ModeTrygg-Hansa with BCW Stockholm
        Advocacy

        Crisis Management

        • Never Have I Ever SentCargus with Graffiti PR

        Issues Management

        • Becoming water smart, for goodECOLAB with INTEREL

        Public Affairs

        • How Logic Seduced The Dutch To Pay More For Their MeatTAPP - True Animal Protein Price Coalition with Omnicom PR Group NL
        Media Relations

        Corporate Media Relations

        • Signsbury'sSainsbury's with Hope&Glory

        Product Media Relations (consumer media)

        • Meatballs at HomeIKEA with Hope&Glory

        Product Media Relations (Trade Media)

        • FROM BORING TO BRILLIANT: HOW CLARITY PUT THE PR BACK INTO GDPR FOR START-UP MINEMINE
        Digital and Social Media

        Digital Campaign

        • #UNHATEWOMENTERRE DES FEMMES - Menschenrechte für die Frau e.V. with fischerAppelt / Philipp und Keuntje

        Social Media/Social Networking Campaign

        • The world’s most beautiful gaming experience.Ubisoft Nordic with PR-operatørene with KITE communication & event

        Influencer Marketing

        • LinkedIn ChangemakersLinkedIn with Brands2Life

        Branded Journalism

        • How Novartis recast the pharmaceutical industry as the go-to destination for top tech talentNovartis with FleishmanHillard

        Word of Mouth

        • Run Like a Kid Asters with Beit Health & Social Impact, part of One Philosophy Group
        Experiential

        Guerrilla Marketing

        • #notsafeathomeBMFSFJ with Edelman, Gemany

        Publicity Stunt

        • Everybody TogetherSKY Arts with Hope&Glory

        Special Event

        • How we turned a running marathon into a lifelong marathonNova poshta with Gres Todorchuk

        Sponsorship

        • Impossible GamesFortum with Trigger Oslo

        Trade Show

        • Big Tent moves physical festival online and boosts diversity of attendees Big Tent with Finn Partners
        Specialist Audience

        Marketing to Men

        • New Year's againThe Danish Safety Technology Authority with Holm Kommunikation

        Marketing to Women

        • Time To UniteEstee Lauder Companies with Virgo Health

        Marketing to Youth

        • Reclaim intimacy Karo Pharma / Asan with Trigger Oslo

        Marketing to Seniors

        • IOM. Mask your face, not your problemsInternation Organization for Migration in Ukraine with plusone

        Multicultural Marketing

        • Wray & Nephew x Kano Wray & Nephew

        IN2 SABRE Awards

        Experiential Marketing

        Best in Live Events

        • TfL x PlayStation 5: London Underground takeover to launch PlayStation 5PlayStation UK with Red Consultancy

        Best in Online/Virtual Events

        • The Power of ONE. AstraZeneca’s One International Annual Leadership MeetingAstraZeneca with GCI Health

        Best in Digital Promo & Activation

        • The world’s most beautiful gaming experience.Ubisoft Nordic with PR-operatørene with KITE communication & event

        Best in Sponsorships

        • No limits / Uten GrenserHennig-Olsen Is with Nucleus
        Earned Media

        Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)

        • Looking For Love With UK Media Plenty of Fish with Tin Man

        Best in Digital/Print Media — Business/Trade Media (Earned)

        • Save Pub Life Budweiser Brewing Group

        Best in Digital/Print Media — Regional (Earned)

          Best in Broadcast Media — National (Earned)

          • Marmite x Lynx: The World's First Social Distancing DeodorantLynx with W Communications

          Best in Broadcast Media — Regional (Earned)

          • Kirsten Landman's Road to DakarRyobi with Retroactive

          Best in Product Reviews (Earned)

          • GREEN CUISINEFINDUS with INC Istituto Nazionale per la Comunicazione

          Best Earned Media with Influencers + Communities

          • Our One HomeFauna & Flora International with Weber Shandwick

          Best Persuasive Content

          • IKEA Paternity LeaveIKEA with ROD / Farner Group

          Best Content Creation for Media Sites (Earned)

          • Touch TallyLifebuoy/Unilever with Weber Shandwick
          Sponsored & Paid Media

          Best Content Creation for Media Sites (Paid)

          • It's Time for Breast ScreeningHologic with Brands2Life

          Best Influencer Programs + Endorsements (Paid)

          • Get It Right From A Genuine Site Creative Content UK with Tin Man, Oh My!, TIpi Group & Restless Communications

          Best Media Partnership

          • School of Life: Adulting with Google on YouTube RussiaGoogle Russia with Ketchum Moscow

          Best SEO/Content Distribution Program (Paid + Organic)

          • zecken-stich.chPfizer AG with Farner Consulting AG / Farner Group

          Best in Digital Marketing/Advertising

          • XBOX Hall of FameMicrosoft with Clockwork
          Social Media & Community Management

          Best Overall Use of Social Media & Platforms

          • Burger King UK 2020 CampaignsBurger King UK with Coolr

          Best Use of Social Networks

          • Beach ModeTrygg-Hansa with BCW Stockholm

          Best Use of Social Video

          • My Kreepy TeacherKreepy Krauly with Retroviral and Panther Punch

          Best Use of Social Photos

          • #Catch the moment projectANSWEAR.COM S.A.

          Best Use of Social Publishing / Blogs

          • Climate Solutions : Actionable climate expertise for every citizenEuropean Investment Bank (EIB)

          Best in Crowdsourcing & Co-creating

          • CALM: the Lock-InCALM with Hope&Glory

          Best in Real-time Engagement

          • Pladdling Carlsberg Sweden with BCW Stockholm

          Best in AI/Virtual Reality/Augmented Reality/Immersive Technology

          • Countering depression during the COVID-19 pandemicSlovak Psychiatrist Society, Janssen Slovakia with Seesame

          Best Meme/Viral Campaign

          • # MoveForwardwithBayerASDA'A BCW with Bayer

          Best Use of Gamification/User-Generated Contests

          • BIOSIMILAR HUNTERS - PLAYING FOR CHANGEKERN PHARMA with APPLE TREE
          Brand Content & Creativity

          Best in Brand Narratives

          • Lifetime Carbon Neutral VELUX with Ketchum UK and &Co.

          Best in Digital Brand Platforms

          • Beach ModeTrygg-Hansa with BCW Stockholm

          Best in Brand Film/Video

          • A Creative CommunitySony with Hope&Glory

          Best Use of Illustrations + Photography

          • Thanks for WankingBadoo with The Romans

          Best in Audio: Podcasts + Music

          • Sound Codes of RomaniaGlobalworth with Ogilvy Romania

          Best in Identity Branding

          • All Russia Population Census. Digital RebrandRosstat with CROS, CROS.MARKETING

          Best in Social Good + Public Service + Activism

          • The last older person to die in lonelinessBBK Foundation with LLYC

          Best in Brand Purpose

          • Iceland Feeds the NationIceland Foods Ltd. with Weber Shandwick
          Analytics + Insights

          Best Use of Original/Commissioned Research for PR

          • FutureProofing Healthcare: The Personalised Health IndexRoche with APCO Worldwide

          Best in Measurement, Post-Campaign Analysis

          • #OwnYourForest: Will Russia Legalize Private Tree Farming?Greenpeace Russia

          Best in Marketing Technology

          • CEO Media Visibility Tracker – a new media analytics platform for measurement of CEO reputationN/A
          Innovation Excellence

          Innovator of the Year — Agency

          • Claire HoldenHill Knowlton Strategies

          Innovator of the Year — Brand

          • Kagiso Trust InnovatorKagiso Trust

          Diamond SABRE Awards

          Diamond Sabre Awards

          Company of The Year

          • Iceland Feeds the NationIceland Foods Ltd. with Weber Shandwick

          CEO of the Year

          • Angela Cretu - CEO of the YearAvon

          The SABRE Award for Superior Achievement in Brand-Building

          • Hertz Campers: How to avoid a crisis in a Jeep rooftop tentHertz Portugal with Corpcom

          The SABRE Award for Superior Achievement in Reputation Management

          • Shop Small by American ExpressAmerican Express with American Express with Agence Babel (France), fischerAppelt & Werbewelt (Germany), BCW (

          The SABRE Award for Superior Achievement in Research and Planning

          • Calastone Fund Flow Index (FFI) Media PerformanceCalastone with FTI Consulting

          The SABRE Award for Superior Achievement in Measurement and Evaluation

          • Commetric/Notified and VisitBritainVisitBritain

          Silver SABRE Awards

          Silver SABRE Awards

          PR Agency Employee Program

          • Guess Who at FTI?FTI Consulting

          PR Agency Citizenship

          • WXW Communications

          PR Agency Marketing

          • Accessible By DesignCurrent Global with Current Global

          Thought Leadership in PR

          • The Edelman Trust BarometerEdelman with Edelman, UK & Ireland

          2020

          SABRE Awards EMEA 2020 - BEST IN SHOW

          Winner

          The E.V.A. Initiative

          The E.V.A. InitiativeVolvo Cars with Forsman & Bodenfors, Gothenburg

          Finalists

          Life Boat - The Experiment

          Life Boat - The Experiment Sea Watch e.V. with Serviceplan Germany and achtung! GmbH

          SURVIVORS. Graphic Novels based on Gulag  Former Prisoners' True Stories

          SURVIVORS. Graphic Novels based on Gulag Former Prisoners' True StoriesThe Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint

          The E.V.A. Initiative

          The E.V.A. InitiativeVolvo Cars with Forsman & Bodenfors, Gothenburg

          Coca-Cola Joined the fast

          Coca-Cola Joined the fastCoca-Cola Norway with Trigger

          Zero Island – A real-life experiment in climate neutrality

          Zero Island – A real-life experiment in climate neutralityNeste with TBWA \Helsinki, Miltton Sweden, Vizeum Sweden, Lidö Värdshus

          #DontBeAPirate

          #DontBeAPirateO2 Slovakia with Seesame with Elite Solutions and Zenith Optimedia

          DO: Black

          DO: BlackDoconomy with Hill Knowlton Strategies RBK Communication Making Waves

          SABRE Awards EMEA 2024 - CATEGORY WINNERS

          Geographic

          The Balkans

          • Internet's Residency ExamReteaua de sanatate REGINA MARIA with McCann Worldgroup Romania, McCann PR

          The Baltic

          • European Parliament election 2019 campaign 'Don't Be a Couch Potato'European Parliament Liaison Office in Lithuania with Fabula Hill Knowlton Strategies

          Benelux

          • Doubling chances of survival with more AED’s (defibrillators) after cardiac arrest Dutch Heart Foundation with Bijl PR

          DACH

          • Initiative Rosi — We are Looking for 40,000 Real MenCharité with APCO Worldwide

          Central Eastern Europe

          • The Cost of Bad Mental HealthJanssen Slovakia with Seesame

          France

          • Striking for goodSodaStream with Maarc

          Iberia

          • Elevate MissionSchindler with LLYC

          Mediterranean

          • Put It On Our HeadUNHCR with INC Istituto Nazionale per la Comunicazione

          The Middle East

          • The Unluckiest Traveller: #rsatravelphotofailsRSA with Edelman, Middle East

          Nordics

          • Zero Island – A real-life experiment in climate neutralityNeste with TBWA \Helsinki, Miltton Sweden, Vizeum Sweden, Lidö Värdshus

          Russia and the Cis

          • SURVIVORS. Graphic Novels based on Gulag Former Prisoners' True StoriesThe Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint

          Turkey

          • Bonding For LifeMolfix with SUCSR

          United Kingdom and Ireland

          • Check Your TackleBupa with Third City

          United Kingdom and Ireland

          • The Glenlivet Capsule CollectionThe Glenlivet with Pangolin

          United Kingdom and Ireland

          • Is Big Mac with bacon still a Big Mac?McDonald's UK with Red Consultancy

          Multi-Country Programme

          • A Night At... The Louvre Airbnb with Amplify

          Global Programme

          • Zero ExclusionNeste & Mantsinen with Kurio (with MKTG, Hasan Comms, Honey Partnership)

          Industry sectors

          Consumer Goods

          Automotive

          • The E.V.A. InitiativeVolvo Cars with Forsman & Bodenfors, Gothenburg

          Fashion & Beauty

          • The Invisible LookSantander with The Romans

          Food & Beverage

          • Coca-Cola Joined the fastCoca-Cola Norway with Trigger

          Home & Furniture

          • Refuse To SnoozeEve Sleep with The Romans

          Consumer Products

          • The All-Russian Initiative 'Vote For Your Skating Rink!'NIVEA with Pro-Vision Communications
          Consumer Services

          Entertainment

          • Beyond the ScreenFacebook with Hope&Glory

          Financial Services

          • The Sound of DrowningTrygg-Hansa with BCW

          Food Service

          • McDonald’s values maturityMcDonald's with MJCC

          Retailers

          • A Day at the beach: Getting plastic-smart on beach pollutionNetto with Grey Public

          Travel & Tourism

          • #SayYesToEuropeLufthansa with achtung! GmbH, Kolle Rebbe GmbH
          Business-to-Business

          Energy and Natural Resources

          • The moment of truthNeste with Miltton, Cocoa & Vizeum

          Chemicals & Industrials

          • Tomorrow Without Smog - A Second Life for Old Furnaces ArcelorMittal Poland with MSL

          Professional Service Firms

          • Tick Tock Till BedtimeIndeed with Tin Man

          Real Estate & Construction

          • Tales of the UnexpectedCanary Wharf Group with Brands2Life

          Transportation & Logistics

          • Sky High EconomicsInmarsat Aviation with Ogilvy UK
          Technology

          Consumer Electronics

          • Huawei's Unfinished SymphonyHuawei with Red Consultancy

          Technology: Hardware

          • #surfacethewomenMicrosoft with Kurio

          Technology: Software & Services

          • Viber and WWF: Saving Siberian TigerViber and WWF with FleishmanHillard Vanguard

          Telecommunications

          • #DontBeAPirateO2 Slovakia with Seesame with Elite Solutions and Zenith Optimedia

          Web-Based Business

          • Ballou for Ecosia - PR that plants trees Ecosia with Ballou
          Healthcare

          Animal Care

            Consumer Health

            • Emma: Work Colleague of the FutureFellowes with Virgo Health

            Healthcare Providers

            • Life Lolli - the first lollipop that can save livesBone Marrow Donor Center of the University Hospital Düsseldorf (KMSZ) with Ketchum Pleon GmbH

            Medical Technology

            • LIVE YOUR BEST LIFE WITH TYPE 1DEXCOM with ALLISON PARTNERS

            Pharmaceutical: RX

            • ‘Grounded: Growing conversations around mental illness’Janssen Sciences Ireland UC with Ogilvy PR Ireland
            Non-Corporate

            Associations

            • The Faces of FraudCifas with Golin

            Educational and Cultural Institutions

            • Writer on demandNLB with Nucleus

            Government Agencies

            • Ukraine WOWJSC “Ukrainian railways” with Gres Todorchuk PR

            Not-For-Profit Organizations

            • Emergency! 700 children in desperate need of fosterparents: Pleegzorg Nederland with Bijl PR, Deardan & Friends

            Practice areas

            Marketing Communications

            Business-To-Business Marketing

            • Tudder: Tinder for CowsHectare Agritech with Octopus Group

            Consumer Marketing (Existing Product)

            • Internet's Residency ExamReteaua de sanatate REGINA MARIA with McCann Worldgroup Romania, McCann PR

            Consumer Marketing (New Product)

            • Pillow Fight Club Premier Inn with Golin

            Integrated Marketing

            • Data Literacy ProjectQlik with Brands2Life
            Corporate Reputation

            Institutional Image

            • A Unique BondBoehringer Ingelheim with Burson Cohn & Wolfe

            Employee Communications

            • Compensation 4.0PwC Switzerland with Farner Consulting AG

            Employer Branding

            • Girls Can Be Engineers TooJaguar Land Rover for International Women in Engineering Day with W

            Executive Communications

            • Executive CommunicationsAbu Dhabi National Oil Company

            Capital Markets Communications

            • Upsetting the odds: La Francaise des Jeux’s recording-breaking IPOLa Française des Jeux with Citigate Dewe Rogerson & Grayling
            Engaging Society

            Cause-Related Marketing

            • The E.V.A. InitiativeVolvo Cars with Forsman & Bodenfors, Gothenburg

            Community Relations

            • The Patients ParliamentNovartis with Narva

            Corporate Social Responsibility

            • DO: BlackDoconomy with Hill Knowlton Strategies RBK Communication Making Waves

            Public Education

              Advocacy

              Crisis Management

              • A not so bad year for HuaweiHuawei with BCW Spain

              Issues Management

              • Issues Management - Just Eat Just Eat with Headland Consultancy

              Public Affairs

              • THE UNEXPENDABLE NINE9 DIFFERENT HEALTHCARE ORGANIZATIONS
              Media Relations

              Corporate Media Relations

              • Tudder: Tinder for CowsHectare Agritech with Octopus Group

              Product Media Relations (consumer media)

              • Looking for love with UK mediaPlenty of Fish with Tin Man

              Product Media Relations (Trade Media)

              • AVAST: 'Securing the lead role in the cybersecurity story'AVAST with Finn Partners
              Digital and Social Media

              Digital Campaign

              • #TrackRecordLNER with Golin

              Social Media/Social Networking Campaign

              • Dear Condom IIRFSU AB with House of Radon

              Influencer Marketing

              • Romania has rocker bloodRock FM with Rogalski Damaschin Public Relations and Most Wanted Advertising

              Branded Journalism

              • Sony Alpha Universe 2019Sony with Hope&Glory

              Word of Mouth

              • Get you vouchers out at the farmVoucher Issuers Association with Interel Belgium SA
              Experiential

              Guerrilla Marketing

              • Taste of FreedomDeliveroo with LEWIS

              Publicity Stunt

              • Life Boat - The Experiment Sea Watch e.V. with Serviceplan Germany and achtung! GmbH

              Special Event

              • Eternal RunASICS with Edelman UK

              Sponsorship

              • We Create HistoryAdidas with Swedish Football Association and Jung Relations

              Trade Show

              • Innovative Industries, Full of EnergySENAAT GHC with Hanover
              Specialist Audience

              Marketing to Men

              • The Journey to Future MenFuture Men with AxiCom

              Marketing to Women

              • The Vagina EmojiTwitter with The Romans

              Marketing to Youth

              • SURVIVORS. Graphic Novels based on Gulag Former Prisoners' True StoriesThe Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint

              Marketing to Seniors

              • Korian - The Alzheimer's TourKorian with BCW Italy

              Multicultural Marketing

              • New future for khanty people in Western SiberiaLukoil with Orta Communications

              In2 SABRE Awards

              Earned Media

              Best in Digital/Print Consumer Media (Earned)

              • The Glenlivet Capsule CollectionThe Glenlivet with Pangolin

              Best in Digital/Print B2B Media (Earned)

              • Tudder: Tinder for CowsHectare Agritech with Octopus Group

              Best in Broadcast Media (Earned)

              • New future for khanty people in Western SiberiaLukoil with Orta Communications

              Best in Product Reviews (Earned)

              • IKEA & Sonos present SYMFONISKCoebergh Communicatie & PR

              Best Earned Media with Influencers + Communities

              • Beyond the ScreenFacebook with Hope&Glory

              Best Persuasive Content

              • DO: BlackDoconomy with Hill Knowlton Strategies RBK Communication Making Waves

              Best Content Creation for Media Sites (Earned)

              • Father's DayGillette with Hill Knowlton Strategies
              Sponsored & Paid Media

              Best Content Creation for Media Sites (Paid)

              • How Equinor will face the climate challenges – easily ExplainedEquinor with Schibsted Partnerstudio, IUM, TRY

              Best Influencer Programs + Endorsements (Paid)

              • Lag din egen lunsjreklame / Make Your Own Lunch-CommercialThe Norwegian Public Interest Organizations for Farmers

              Best Media Partnership

              • Turning the internet purpleFollicular Lymphoma Foundation with Coolr

              Best in Digital Marketing/Advertising

              • Blood stem cell donation campaignBlutspende SRK Schweiz with Farner Consulting AG
              Social Media & Community Management

              Best Use of Integrated Social Media

              • Dear Condom IIRFSU AB with House of Radon

              Best Use of Social Networks

              • The Vagina EmojiTwitter with The Romans

              Best Use of Video Networks

              • Project StratosSamsung Electronics Romania with MSL The Practice | Viral Studios

              Best Use of Photo Networks

              • The Unluckiest Traveller: #rsatravelphotofailsRSA with Edelman, Middle East

              Best Use of Blogs

              • Fountain of GoodnessNornickel with Orta Communications

              Best in Crowdsourcing & Co-Creating

              • No Country For CanyonsNeste with Kurio

              Best in Real-Time Engagement

              • Viber and WWF: Saving Siberian TigerViber and WWF with FleishmanHillard Vanguard

              Best Meme/Viral Campaign

              • Putting milkshakes on the National agendaBurger King with Coolr

              Best Use of Gamification/User-Generated Contests

              • The All-Russian Initiative 'Vote For Your Skating Rink!'NIVEA with Pro-Vision Communications
              Brand Content & Creativity

              Best in Brand Narratives

              • Eternal RunASICS with Edelman UK

              Best in Digital Brand Platforms

              • The Banknote ConcertSamsung Electronics Romania with MSL The Practice | Leo Burnett Bucharest

              Best in Brand Film/Video

              • The moment of truthNeste with Miltton, Cocoa & Vizeum

              Best in Brand Animation

              • Standing still for 7 more years: raising awareness about the forgotten patientsRoche with Grayling

              Best Use of Illustrations + Photography

              • Nobody Left Outside (NLO)MSD with Interel Consultancy

              Best in Audio: Podcasts + Music

              • Monster Under The Bed podcast seriesEuropean Investment Bank

              Best in Identity Branding

              • The Recycled LogoDeep RiverRock with Edelman, Ireland

              Best in Social Good + Public Service

              • Coca-Cola Joined the fastCoca-Cola Norway with Trigger
              Analytics + Insights

              Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

              • National Index of Anxieties. New Tool for Public Opinion & Sentiment MonitoringCROS with CROS

              Best Use of Original/Commissioned Research for PR

              • Edelman Intelligence for Mylan Saugella: Break the Taboo CampaignMylan (Saugella)

              Best in Measurement, Post-Campaign Analysis

              • A Unique BondBoehringer Ingelheim with Burson Cohn & Wolfe

              Best in Marketing Technology

              • ComVix – a media analytics platform for real-time measurement and management of corporate reputationCommetric with Commetric

              Diamond SABRE Awards

              Diamond Sabre Awards

              The SABRE Award for Superior Achievement in Brand-Building

              • The E.V.A. InitiativeVolvo Cars with Forsman & Bodenfors, Gothenburg

              The SABRE Award for Superior Achievement in Reputation Management

              • Oil & Gas 4.0 – Strengthening ADNOC’s Corporate Reputation as the National Oil Company of the FutureThe Abu Dhabi National Oil Company (ADNOC) with ASDA'A BCW

              The SABRE Award for Superior Achievement in Research and Planning

              • Navigator 2019HSBC with FTI Consulting, Grey, PHD, Editions, Kantar, Hogarth and Creative Conduct

              The SABRE Award for Superior Achievement in Measurement and Evaluation

              • #ThisIsParenthoodWaterWipes with Golin

              Silver SABRE Awards

              Silver SABRE Awards

              PR Agency Employee Program

              • Pop Up AgencyKetchum Pleon GmbH

              PR Agency Citizenship

              • Not on our watch! Time to STOP social media abuse with AISomeBuddy with Netprofile

              PR Agency Marketing

              • National Index of Anxieties. New Tool for Public Opinion & Sentiment MonitoringCROS with CROS

              Thought Leadership in PR

              • FTI Consulting Resilience Barometer 2019FTI Consulting with FTI Consulting

              2019

              SABRE Awards EMEA 2019 - BEST IN SHOW

              Winner

              Protect her wings!

              Protect her wings!MSD Romania with Rogalski Damaschin Public Relations

              Finalists

              Pu:rest - a waste water beer

              Pu:rest - a waste water beerCarlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm

              Old Milk

              Old MilkCoop with Edelman, Stockholm and Edelman, London

              Protect her wings!

              Protect her wings!MSD Romania with Rogalski Damaschin Public Relations

              Dear Condom

              Dear CondomRFSU AB (the Swedish Association for Sexuality Education) with House of Radon

              Explains a lot

              Explains a lotBurger King with Coolr

              SABRE Awards EMEA 2024 - CATEGORY WINNERS

              Geographic

              Africa

                The Balkans

                • Decathlon - Road to Malta Decathlon Bulgaria Ltd with All Channels Communication Group

                The Baltic

                • Welcome to McDonald’s Team!McDonald's Polska with MJCC

                Benelux

                • Healing the Industry for Physical TherapistsActiegroep Fysiotherapie with DOK30 Communicatie

                DACH

                • Employer Branding CampaignSBB with Farner Consulting AG

                Central Eastern Europe

                • True colors of SlovakiaABSOLUT Vodka with TRIAD Advertising / PR Clinic

                France

                • #MAINTENANTONAGITFONDATION DES FEMMES with TBWA Corporate

                Iberia

                • Future PresidentsBig Fish - Off the hook creativity

                Mediterranean

                • The Frequency of LoveHuawei with MSL Italia

                The Middle East

                • The Sun Flame Grilled WhopperBurger King Kuwait with Memac Ogilvy, Boomtown Productions, Senyar Innovative Media

                Nordics

                • Pu:rest - a waste water beerCarlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm

                Russia and the Cis

                • Corruption Park: Controversy as a way to disrupt indifferenceEuropean Union Anti-Corruption Initiative with Gres Todorchuk PR

                Turkey

                • Equal DictionaryArçelik A.Ş. with Mobi Wan

                United Kingdom and Ireland

                • #Babydoublesevian with Golin

                United Kingdom and Ireland

                • Helping a Challenger Bank Take FlightStarling Bank with Pagefield Communications

                United Kingdom and Ireland

                • There But Not There - A campaign to mark the centenary of WW1Remembered with Newsfeed PR

                Multi-Country Programme

                • Old MilkCoop with Edelman, Stockholm and Edelman, London

                Global Programme

                • The Global Talent CrunchKorn Ferry with Man Bites Dog

                Industry sectors

                Consumer Goods

                Automotive

                • WheelSwap Ford with A WPP blended team

                Fashion & Beauty

                • Broken WindowsHarvey Nichols with Fanclub PR & TBWA London

                Food & Beverage

                • Red Stripe To The RescueRed Stripe with Braya

                Home & Furniture

                • #PlacesthatMatterWhirlpool EMEA with APCO Worldwide Peliti Associati

                Consumer Products

                • Cyber-Crime: a campaign that didn't add upHSBC UK with Weber Shandwick
                Consumer Services

                Entertainment

                • Matilda Comes Up TrumpsRoald Dahl Story Company with Tin Man

                Financial Services

                • Square: Digital TownsSquare with Harvard

                Food Service

                • Explains a lotBurger King with Coolr

                Retailers

                • TOG-etherIKEA with Hope&Glory

                Travel & Tourism

                • On Track for Brand FameEast Midlands Trains with Tin Man
                Business-to-Business

                Energy and Natural Resources

                • Engineering Real-Life HeroesShell with Edelman, London (PR Agency) and Littte Dot Studios (Production)

                Chemicals & Industrials

                • The copper heart of Bulgaria – 60 years later, we made it all togetherAurubis Bulgaria with Chapter 4 Bulgaria

                Professional Service Firms

                • #HearItFromMeLinkedin with Edelman, Middle East (PR Agency)

                Real Estate & Construction

                • CTP Art WallCTP Invest with Bison & Rose

                Transportation & Logistics

                • Aeroflot’s Sulimov Dogs as Special Children’s Guardian AngelsAeroflot Airlines with FleishmanHillard Vanguard and Orta Communications
                Technology

                Consumer Electronics

                • HP Sprocket - #reinventmemoriesHP with Edelman

                Technology: Hardware

                • End Battery Strife: Recharge Your MatesHuawei with Mischief PR

                Technology: Software & Services

                • The InterviewLinkedIn with BMB
                • The New Golden Quarter: how LEWIS and Aptos showed that UK shopping behaviours are shiftingAptos with LEWIS

                Telecommunications

                • Senior Gamer ClubHungarian Telekom with Uniomedia

                Web-Based Business

                • THE unFORGOTTEN GOALeBay Corporate Services GmbH with Jung von Matt AG and achtung!
                Healthcare

                Animal Care

                • Pupaid - making Lucy's Law a realityPupaid with Newington Communications

                Consumer Health

                • Always Fights to #EndPeriodPovertyP&G with MSL UK at PG One

                Healthcare Providers

                • Superhope Great Ormond Street Hospital with Hill Knowlton Strategies

                Medical Technology

                • Revolutionising Surgery for GoodCMR Surgical with Hanover Communications

                Pharmaceutical: RX

                • WTF is HPV?Merck Sharp & Dohme with SEESAME Communication Experts, Slovakia
                Non-Corporate

                Associations

                • Work Does not DiscriminateConfederation of Finnish Industries (EK) with Miltton

                Educational and Cultural Institutions

                • The Sound of EngineeringThe Institution of Engineering and Technology with Tin Man

                Government Agencies

                • Pikpraat van Straat / 'Dicktalk' of the StreetGemeente Rotterdam with Bijl PR & Vuurrood

                Not-For-Profit Organizations

                • The Opera No One HeardNGO Vidchui with Gres Todorchuk PR

                Practice areas

                Marketing Communications

                Business-To-Business Marketing

                • The Out of Home ProjectClear Channel with Prime Weber Shandwick

                Consumer Marketing (Existing Product)

                • #MakeMoneyEqualStarling Bank with Common Industry

                Consumer Marketing (New Product)

                • Elvie Pump on the catwalk at London Fashion Week Elvie with Talker Tailor Trouble Maker Ltd.

                Integrated Marketing

                • BVG x adidas - The Ticket-ShoeBerliner Verkehrsbetriebe (BVG) with Jung von Matt AG and GUD.berlin and achtung!
                Corporate Reputation

                Institutional Image

                • BalletfestivalThe Royal Danish Theatre with HAVE Communications

                Employee Communications

                • THE ADNOC WAY: Building Culture at the Abu Dhabi National Oil CompanyAbu Dhabi National Oil Company (ADNOC)

                Employer Branding

                • #HiredAsATeam - the most viral recruiting campaign everfischerAppelt AG with fischerAppelt AG
                • The LockdownABN AMRO with NewsLab, Code d'Azur

                Executive Communications

                • Meet Kiu! - Full CEO DialogBearingPoint with Klenk & Hoursch

                Capital Markets Communications

                • AXIS Capital "Tomorrow Matters Today"AXIS Capital with AXIS Capital in-house team with Ketchum, Daggerwing, Brilliant Ink
                Engaging Society

                Cause-Related Marketing

                • The Christmas advert that never wasIceland Foods Ltd with Weber Shandwick

                Community Relations

                • GHANAIANS AGAINST CHILD ABUSE (GACA)UNICEF and Governement of Ghana with Ogilvy Ghana

                Corporate Social Responsibility

                • BRAveAvon with Be—it Agency

                Public Education

                • Duracell: Changing the Recycling GameDuracell with PBN Hill Knowlton Strategies Russia
                Advocacy

                Crisis Management

                • The Cape Town Water Emergency: from crisis to opportunitySouth African Tourism with Weber Shandwick

                Issues Management

                • Helping Chile defend its borders through strategic international political communicationsThe Chilean Government with FTI Consulting

                Public Affairs

                • Protect her wings!MSD Romania with Rogalski Damaschin Public Relations
                Media Relations

                Corporate Media Relations

                • Food, restaurants and people: promoting and protecting McDonald's license to operateMcDonald's UK with Teneo, Red Consultancy, Stonehaven

                Product Media Relations (consumer media)

                • The Great British Coin HuntThe Royal Mint with Hope&Glory

                Product Media Relations (Trade Media)

                • The "no bike' bike launchVanMoof with Ballou
                Digital and Social Media

                Digital Campaign

                • The Raoul Wallenberg AlgorithmRaoul Wallenberg Academy with Gullers Grupp

                Social Media/Social Networking Campaign

                • Explains a lotBurger King with Coolr

                Influencer Marketing

                • #GetTheInsideOut Lloyds with Unity

                Branded Journalism

                • Sony Alpha UniverseSony Alpha with Hope&Glory

                Word of Mouth

                • The smallest McDonald’s in the worldMcDonald's with Hill+Knowlton Strategies
                Experiential

                Guerrilla Marketing

                • Waistcoat's Coming HomeHuawei with Mischief PR

                Publicity Stunt

                • Big BellTaco Bell with Edelman, London (PR Agency) and Unit9 (Production)

                Special Event

                • The Greyest Day of The YearHartwall Original Long Drink with Miltton, Bob the Robot, Dagmar, Lataamo

                Sponsorship

                • Home Swede HomeSvenska Spel and The Swedish FA with Jung Relations

                Trade Show

                • Let the cars speakINFINITI Middle East with Four Communications Group
                Specialist Audience

                Marketing to Men

                • #GoScalpBrave Head & Shoulders with Ketchum

                Marketing to Women

                • We Are Female FansCarabao with W

                Marketing to Youth

                • Dear CondomRFSU AB (the Swedish Association for Sexuality Education) with House of Radon

                Multicultural Marketing

                • The Proud ExperienceVisit Oslo/Innovation Norway with Trigger Oslo

                In2 SABRE Awards

                Earned Media

                Best in Digital/Print Consumer Media (Earned)

                • Pu:rest - a waste water beerCarlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm

                Best in Digital/Print B2B Media (Earned)

                • Helping the good guys look cooler than the crooksSonicWall with Positive

                Best in Broadcast Media (Earned)

                • BVG x adidas - The Ticket-ShoeBerliner Verkehrsbetriebe (BVG) with Jung von Matt AG and GUD.berlin and achtung!

                Best in Product Reviews (Earned)

                • The "no bike' bike launchVanMoof with Ballou

                Best Earned Media with Influencers + Communities

                • True colors of SlovakiaABSOLUT Vodka with TRIAD Advertising / PR Clinic

                Best Persuasive Content

                • Some battles are worth fightingTrygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus (lead agency), Go Electra (film agency).

                Best Content Creation for Media Sites (Earned)

                • We Are Female FansCarabao with W
                Sponsored & Paid Media

                Best Content Creation for Media Sites (Paid)

                • Avent - The Science of Caring Philips with Graffiti PR

                Best Influencer Programs + Endorsements (Paid)

                  Best Media Partnership

                  • 72 hoursThe Norwegian Directorate for Civil Protection (DSB) with Geelmuyden Kiese

                  Best in Digital Marketing/Advertising

                  • The InterviewLinkedIn with BMB
                  Social Media & Community Management

                  Best Use of Integrated Social Media

                  • Dear CondomRFSU AB (the Swedish Association for Sexuality Education) with House of Radon

                  Best Use of Social Networks

                  • Red Stripe To The RescueRed Stripe with Braya

                  Best Use of Video Networks

                  • BEHIND THE SCIENCEGSK with Porter Novelli

                  Best Use of Photo Networks

                  • 5 Challenges. 5 Photographers.Nikon with Hill Knowlton Strategies

                  Best Use of Blogs

                  • An Editorial Approach to Content MarketingAxis Communications with The Hoffman Agency

                  Best in Crowdsourcing & Co-Creating

                  • The PIPAS 2018Photobox with Cult.Brand and Hope&Glory

                  Best in Real-Time Engagement

                  • Explains a lotBurger King with Coolr

                  Best Meme/Viral Campaign

                  • Lidl's Best Hater FanLidl Romania with Jazz Communication

                  Best Use of Gamification/User-Generated Contests

                  • OMEN by HP ChallengeHP with Edelman, London (Agency)
                  Brand Content & Creativity

                  Best in Brand Narratives

                  • Givaudan 250 OdysseyGivaudan with Lansons & Creativedge

                  Best in Digital Brand Platforms

                  • Sony Alpha UniverseSony Alpha with Hope&Glory

                  Best in Brand Film/Video

                  • Oceanic AwakeningWärtsilä with Miltton

                  Best in Brand Animation

                  • Pokemon PlanetThe Pokemon Company with Hope&Glory

                  Best Use of Illustrations + Photography

                  • Superhope Great Ormond Street Hospital with Hill Knowlton Strategies

                  Best in Audio: Podcasts + Music

                  • OBOS 24OBOS with JCP PR & Advertising, JCP Event, Ekko Agency, Atomic Soul

                  Best in Identity Branding

                  • CREATING THE BOEHRINGER INGELHEIM CNS STORYBoehringer Ingelheim with Ogilvy Healthworld UK

                  Best in Social Good + Public Service

                  • Equality Works BetterIKEA Romania with MSL The Practice
                  Analytics + Insights

                  Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

                  • #24YouHaveThePowerPfizer UK Vaccines with Burson Cohn & Wolfe

                  Best Use of Original/Commissioned Research for PR

                  • Revealing the true cost of financial crimeRefinitiv (The Financial and Risk business of Thomson Reuters is now Refinitiv) with FTI Consulting

                  Best in Measurement, Post-Campaign Analysis

                  • Some battles are worth fightingTrygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus (lead agency), Go Electra (film agency).

                  Diamond SABRE Awards

                  Diamond Sabre Awards

                  Company of The Year

                  • Energy for Life: A Year in CommunicationsAbu Dhabi National Oil Company (ADNOC)

                  The SABRE Award for Superior Achievement in Brand-Building

                  • Find Your BeautifulDarling Nigeria with LSF|PR

                  The SABRE Award for Superior Achievement in Reputation Management

                  • Energy for Life: A Year in CommunicationsAbu Dhabi National Oil Company (ADNOC)

                  The SABRE Award for Superior Achievement in Research and Planning

                  • #24YouHaveThePowerPfizer Vaccines UK with Burson Cohn & Wolfe

                  The SABRE Award for Superior Achievement in Measurement and Evaluation

                  • #Team10CalHartley's 10 Can Jelly pots with Aduro Communications

                  Silver SABRE Awards

                  Silver SABRE Awards

                  PR Agency Employee Program

                  • Cirkle - Employee Owned ModelCirkle with Cirkle

                  PR Agency Citizenship

                  • Automatic Responseapple tree communications

                  PR Agency Marketing

                  • PR Agency MarketingBrands2Life with Brands2Life

                  Thought Leadership in PR

                  • Annual survey of the Russian PR industry Buman Media

                  2018

                  SABRE Awards EMEA 2018 - BEST IN SHOW

                  Winner

                  Yet to be announced

                  Finalists

                  Yet to be announced

                  SABRE Awards EMEA 2024 - CATEGORY WINNERS

                  In2 SABRE Awards

                  Earned Media

                  Best in Digital/Print Consumer Media (Earned)

                  • The 72 Hour CabinVisit Sweden with Prime Weber Shandwick (lead agency) Nice One (production company)

                  Best in Digital/Print B2B Media (Earned)

                  • Introducing Jane Whittaker, COO and CTO of Keystone GamesKeystone Games with Big Ideas Machine

                  Best in Broadcast Media (Earned)

                  • Oil Alert Wadden SeaRijkswaterstaat with Maatschap voor Communicatie, Leene Communicatie en VormVijf

                  Best in Product Reviews (Earned)

                  • Posture Straight TalkUpright Technologies with Kaizo

                  Best Earned Media with Influencers + Communities

                  • Check your ballsYoung Cancer / Ung Cancer with Cohn & Wolfe

                  Best Persuasive Content

                  • Cyberbullying: Not OkayThe Norwegian Directorate for Children, Youth and Family Affairs (Bufdir) with Geelmuyden Kiese, Sande Fredin, Hinda Fahre.

                  Best Content Creation for Media Sites (Earned)

                  • NOW TV Gets Grimey For The Walking DeadNOW TV with Fever
                  Sponsored & Paid Media

                  Best Content Creation for Media Sites (Paid)

                  • Trust in EducationThe Danish National Union of Upper Secondary School Teachers (Gymnasielærernes Lærerforening - GL) with Geelmuyden Kiese Denmark

                  Best Influencer Programs + Endorsements (Paid)

                  • #dotknijemocjiCanon Poland with dfusion communication

                  Best Media Partnership

                  • Philips Hue Finds Its VOICEPhilips Lighting UK with Ketchum, Havas, Pelling

                  Best in Digital Marketing/Advertising

                  • Sleep to SnowCaledonian Sleeper with Weber Shandwick
                  Social Media & Community Management

                  Best Use of Integrated Social Media

                  • Life UncensoredPfizer

                  Best Use of Social Networks

                  • Tabatha: the Tink.Act.Breathe chatbotBoehringer Ingelhein

                  Best Use of Video Networks

                  • MewTube: Black Friday for ArgosArgos with Hope&Glory

                  Best Use of Photo Networks

                  • #LookBackAtNikonNikon with Brands2Life

                  Best Use of Blogs

                  • Digital EmpowersTata Consultancy Services with Tata Consultancy Services

                  Best in Crowdsourcing & Co-Creating

                  • Bright Minds ChallengeRoyal DSM with SalterbaxterMSLGroup

                  Best in Real-Time Engagement

                  • THE GREAT CZECH PRESIDENTIAL DUEL MICHAL HORACEK, CZECH PRESIDENTIAL CANDIDATE with Ewing Public Relations, s.r.o.

                  Best Meme/Viral Campaign

                  • BK LOVING "IT"BURGER KING Deutschland GmbH with Emanate GmbH, Grabarz & Partner Werbeagentur GmbH

                  Best Use of Gamification/User-Generated Contests

                  • Save Tropical HouseThe Norwegian Agency for Development Cooperation with Gambit Hill Knowlton Strategies
                  Brand Content & Creativity

                  Best in Brand Narratives

                  • Project Horizon: one of the biggest mergers in the region, delivered successfullyMubadala Investments Company - Group Communications

                  Best in Digital Brand Platforms

                  • Virtually RealHTC Vive with Hope&Glory

                  Best in Brand Film/Video

                  • Lynx 'Find your Magic' with Anthony JoshuaLynx (Unilever) with W

                  Best in Brand Animation

                  • Catching the butterfliesMerck with Porter Novelli London

                  Best Use of Illustrations + Photography

                  • The Gift of Growing UpWorld Child Cancer with Pegasus

                  Best in Audio: Podcasts + Music

                  • What's Cool?RUStelefonen

                  Best in Identity Branding

                  • PIMFA – Brand and logo developmentPersonal Investment Management & Financial Advice Association (PIMFA) with Cicero Group

                  Best in Social Good + Public Service

                  • The World's Most Eligible BachelorOl Pejeta Conservancy with Ogilvy Africa / SuperSonic Africa / Black Bean Productions
                  Analytics + Insights

                  Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

                  • EY Brand Marketing Research – Finding the audience for the Digitisation debateEY with Commetric

                  Best Use of Original/Commissioned Research for PR

                  • Travel in a Post-Brexit EraHomeAway with Hotwire

                  Best in Measurement, Post-Campaign Analysis

                  • #ISeeMoreThe Institution of Engineering and Technology with Tin Man

                  Best in Marketing Technology

                  • Mingla: Revolutionising professional networkingMiltton with Miltton

                  Geographic

                  Africa

                    The Baltic

                      Benelux

                        DACH

                          Central Eastern Europe

                            The Middle East

                              Nordics

                                Russia and the Cis

                                  United Kingdom and Ireland

                                    United Kingdom and Ireland

                                      United Kingdom and Ireland

                                        Global Programme

                                          Industry sectors

                                          Consumer Goods

                                          Home & Furniture

                                            Consumer Products

                                              Consumer Services

                                              Food Service

                                                Retailers

                                                  Travel & Tourism

                                                    Business-to-Business

                                                    Chemicals & Industrials

                                                      Professional Service Firms

                                                        Technology

                                                        Consumer Electronics

                                                          Technology: Hardware

                                                            Technology: Software & Services

                                                              Web-Based Business

                                                                Healthcare

                                                                Animal Care

                                                                  Medical Technology

                                                                    Pharmaceutical: RX

                                                                      Non-Corporate

                                                                      Educational and Cultural Institutions

                                                                        Government Agencies

                                                                          Not-For-Profit Organizations

                                                                            Practice areas

                                                                            Marketing Communications

                                                                            Business-To-Business Marketing

                                                                              Consumer Marketing (Existing Product)

                                                                                Consumer Marketing (New Product)

                                                                                  Integrated Marketing

                                                                                    Corporate Reputation

                                                                                    Institutional Image

                                                                                      Employee Communications

                                                                                        Employer Branding

                                                                                          Engaging Society

                                                                                          Cause-Related Marketing

                                                                                            Community Relations

                                                                                              Corporate Social Responsibility

                                                                                                Public Education

                                                                                                  Advocacy

                                                                                                  Public Affairs

                                                                                                    Media Relations

                                                                                                    Corporate Media Relations

                                                                                                      Product Media Relations (consumer media)

                                                                                                        Digital and Social Media

                                                                                                        Digital Campaign

                                                                                                          Social Media/Social Networking Campaign

                                                                                                            Influencer Marketing

                                                                                                              Branded Journalism

                                                                                                                Word of Mouth

                                                                                                                  Experiential

                                                                                                                  Guerrilla Marketing

                                                                                                                    Publicity Stunt

                                                                                                                      Special Event

                                                                                                                        Specialist Audience

                                                                                                                        Marketing to Men

                                                                                                                          Marketing to Youth

                                                                                                                            Silver SABRE Awards

                                                                                                                            Silver SABRE Awards

                                                                                                                            PR Agency Employee Program

                                                                                                                            • #ProVisionGreen creative teambuilding: let the birds stay homePro-Vision Communications

                                                                                                                            PR Agency Citizenship

                                                                                                                            • 5th Football World Cup of Children from Care HomesHope for Mundial

                                                                                                                            PR Agency Marketing

                                                                                                                            • Who kidnapped CEO Hans Geelmuyden?Geelmuyden Kiese with Geelmuyden Kiese

                                                                                                                            Thought Leadership in PR

                                                                                                                            • ‘The Middle East: A Region Divided’ - The Ninth AnnualASDA'A Burson-Marsteller

                                                                                                                            Diamond SABRE Awards

                                                                                                                            Diamond Sabre Awards

                                                                                                                            Company of The Year

                                                                                                                              The SABRE Award for Superior Achievement in Brand-Building

                                                                                                                                The SABRE Award for Superior Achievement in Reputation Management

                                                                                                                                  The SABRE Award for Superior Achievement in Research and Planning

                                                                                                                                    The SABRE Award for Superior Achievement in Measurement and Evaluation