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  1. Winners

Winners

2021

SABRE Awards EMEA 2021 - BEST IN SHOW

Finalists

SABRE Awards EMEA 2022 - CATEGORY WINNERS

Geographic

Africa

  • Netflix Blood & Water — Netflix with Clockwork, Eclipse Communications

The Balkans

  • Romanian Hygge — Storia.ro with MSL The Practice

The Baltic

  • FIRST STICKER THAT SAVED PEOPLE’S LIVES — Polish Railway Lines with Partner of Promotion

Benelux

  • The Dutch New Year’s Dive in times of COVID-19 — Unilever | Unox with Being There | Banka Media

DACH

  • Solve for Tomorrow — Samsung Electronics GmbH with Ketchum

Central Eastern Europe

  • The Protozoan Experiment — Stavební spořitelna České spořitelny (Buřinka) with AMI Communications

France

  • "Appart Solidaire": Open Homes for Covid Heroes — Airbnb with Maarc

Iberia

  • The last older person to die in loneliness — BBK Foundation with LLYC

Mediterranean

  • The Magic Triangle — Essity with Omnicom Pr Group

The Middle East

  • #4Humanity—Launching the World’s First Phase III Clinical Trial for an Inactivated COVID-19 Vaccine — G42 Healthcare with APCO Worldwide

Nordics

  • The most CO2-friendly route — Neste with hasan & partners

Russia and the Cis

  • How 7 Photoshopped fields saved hundreds of real ones — UAnimals with Gres Todorchuk

Turkey

  • #ChooseKindness — Simple - Unilever with PR House

United Kingdom and Ireland

    United Kingdom and Ireland

    • Petfished — Department for Environment, Food and Rural Affairs (DEFRA) with

    United Kingdom and Ireland

    • Early Days Club — WaterWipes with Golin and The Brooklyn Brothers

    Multi-Country Programme

    • Know Your Rights — The Norwegian Labour Inspection Authority with Geelmuyden Kiese

    Global Programme

    • Buy Back Friday — IKEA with Edelman, UK & Ireland

    Industry sectors

    Consumer Goods

    Automotive

    • Nissan Leaf Dream Drive — Nissan with Edelman, UK

    Fashion & Beauty

    • ZX: Everything is Cake — adidas with W Communications

    Food & Beverage

    • The Climate Store — Felix with Prime Weber Shandwick

    Home & Furniture

    • IKEA Paternity Leave — IKEA with ROD / Farner Group

    Consumer Products

    • adidas Rent-A-Pred — adidas with

    Consumer Services

    Entertainment

    • #Fillthearena — Björklöven with Punkt PR

    Financial Services

    • #WhereYouShopMatters — ASDA'A BCW with VISA with

    Food Service

    • I love my bistro — Collectif d’acteurs du secteur CHR (Coffees, hotels, restaurants) with BCW France

    Retailers

    • PR Agency One & Auto Trader – Eau de New Car — Auto Trader with PR Agency One

    Travel & Tourism

    • "Appart Solidaire": Open Homes for Covid Heroes — Airbnb with Maarc

    Business-to-Business

    Energy and Natural Resources

    • Change The Weather — E.ON with Engine Mischief

    Chemicals & Industrials

    • TALENT-A SUPPORTING RURAL WOMEN — CORTEVA AGRISCIENCE with APPLE TREE

    Professional Service Firms

    • #20x20: If She Can's See It, She Can't Be It — Along Came A Spider with Ogilvy/Wilson Hartnell

    Real Estate & Construction

    • Sound Codes of Romania — Globalworth with Ogilvy Romania

    Transportation & Logistics

    • Future Seascapes — Lloyd's Register with The Romans

    Technology

    Consumer Electronics

    • TfL x PlayStation 5: London Underground takeover to launch PlayStation 5 — PlayStation UK with Red Consultancy

    Technology: Hardware

    • SQUARE & MASTERCARD: CONNECTING THE FALKLANDS — Square and Mastercard with Harvard

    Technology: Software & Services

    • The Polite Type — TietoEVRY with TBWA\Helsinki

    Telecommunications

    • Text for Humanity — Sinch with Edelman, UK

    Web-Based Business

    • Thanks for Wanking — Badoo with The Romans

    Healthcare

    Animal Care

    • Elevating good hygiene and responsible pet ownership to protect during COVID-19 — Mars Petcare with Edelman, UK & Ireland

    Consumer Health

    • Flirt for Food — Rennie with Unity PR

    Healthcare Providers

    • AXA Health - Switch It — AXA Health with MSL UK

    Medical Technology

    • Disrupting the PharmaTech Industry — Exscientia with Edelman, UK

    Pharmaceutical: RX

    • New Normal Same Cancer — AstraZeneca with GCI Health and Engine MHP

    Non-Corporate

    Associations

    • The birth of a new influencer: VAXINATOR fights hoaxes — Association of Innovative Pharmaceutical Industry (AIFP) with Seesame

    Educational and Cultural Institutions

    • #DIGITALNATIVE: 2020 Admission Campaign — ITMO University with

    Government Agencies

    • Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communication Limited

    Not-For-Profit Organizations

    • #UNHATEWOMEN — TERRE DES FEMMES - Menschenrechte für die Frau e.V. with fischerAppelt / Philipp und Keuntje

    Practice areas

    Marketing Communications

    Business-To-Business Marketing

    • Creating Compelling Customer Communications — Shell with Edelman, UK

    Consumer Marketing (Existing Product)

    • The Originals — Cadbury and Age UK with Golin

    Consumer Marketing (New Product)

    • Marmite x Lynx: The World's First Social Distancing Deodorant — Lynx with W Communications

    Integrated Marketing

    • Promprylad.Renovation: $5 mln to save the country — Promprylad.Renovation with plusone

    Corporate Reputation

    Institutional Image

    • Kulas into the light — CEZ Group in Romania with Rogalski Damaschin Public Relations

    Employee Communications

    • CIAO 2020 — IKEA Iberia with LLYC

    Employer Branding

    • SBB "Back to Business" — SBB Swiss Federal Railways with Farner Consulting AG

    Executive Communications

    • Kaspersky Exploring Russia — Kaspersky with RODNYA Creative PR Studio

    Capital Markets Communications

    • Reimagining retail — Landsec with Bladonmore

    Engaging Society

    Cause-Related Marketing

    • Starbucks #whatsyourname — Starbucks with Edelman UK & Ireland and Starbucks

    Community Relations

    • The Polite Type — TietoEVRY with TBWA\Helsinki

    Corporate Social Responsibility

    • Lifetime Carbon Neutral — VELUX with Ketchum UK and &Co.

    Public Education

    • Beach Mode — Trygg-Hansa with BCW Stockholm

    Advocacy

    Crisis Management

    • Never Have I Ever Sent — Cargus with Graffiti PR

    Issues Management

    • Becoming water smart, for good — ECOLAB with INTEREL

    Public Affairs

    • How Logic Seduced The Dutch To Pay More For Their Meat — TAPP - True Animal Protein Price Coalition with Omnicom PR Group NL

    Media Relations

    Corporate Media Relations

    • Signsbury's — Sainsbury's with Hope&Glory

    Product Media Relations (consumer media)

    • Meatballs at Home — IKEA with Hope&Glory

    Product Media Relations (Trade Media)

    • FROM BORING TO BRILLIANT: HOW CLARITY PUT THE PR BACK INTO GDPR FOR START-UP MINE — MINE with

    Digital and Social Media

    Digital Campaign

    • #UNHATEWOMEN — TERRE DES FEMMES - Menschenrechte für die Frau e.V. with fischerAppelt / Philipp und Keuntje

    Social Media/Social Networking Campaign

    • The world’s most beautiful gaming experience. — Ubisoft Nordic with PR-operatørene with KITE communication & event

    Influencer Marketing

    • LinkedIn Changemakers — LinkedIn with Brands2Life

    Branded Journalism

    • How Novartis recast the pharmaceutical industry as the go-to destination for top tech talent — Novartis with FleishmanHillard

    Word of Mouth

    • Run Like a Kid — Asters with Beit Health & Social Impact, part of One Philosophy Group

    Experiential

    Guerrilla Marketing

    • #notsafeathome — BMFSFJ with Edelman, Gemany

    Publicity Stunt

    • Everybody Together — SKY Arts with Hope&Glory

    Special Event

    • How we turned a running marathon into a lifelong marathon — Nova poshta with Gres Todorchuk

    Sponsorship

    • Impossible Games — Fortum with Trigger Oslo

    Trade Show

    • Big Tent moves physical festival online and boosts diversity of attendees — Big Tent with Finn Partners

    Specialist Audience

    Marketing to Men

    • New Year's again — The Danish Safety Technology Authority with Holm Kommunikation

    Marketing to Women

    • Time To Unite — Estee Lauder Companies with Virgo Health

    Marketing to Youth

    • Reclaim intimacy — Karo Pharma / Asan with Trigger Oslo

    Marketing to Seniors

    • IOM. Mask your face, not your problems — Internation Organization for Migration in Ukraine with plusone

    Multicultural Marketing

    • Wray & Nephew x Kano — Wray & Nephew with

    IN2 SABRE Awards

    Experiential Marketing

    Best in Live Events

    • TfL x PlayStation 5: London Underground takeover to launch PlayStation 5 — PlayStation UK with Red Consultancy

    Best in Online/Virtual Events

    • The Power of ONE. AstraZeneca’s One International Annual Leadership Meeting — AstraZeneca with GCI Health

    Best in Digital Promo & Activation

    • The world’s most beautiful gaming experience. — Ubisoft Nordic with PR-operatørene with KITE communication & event

    Best in Sponsorships

    • No limits / Uten Grenser — Hennig-Olsen Is with Nucleus

    Earned Media

    Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)

    • Looking For Love With UK Media — Plenty of Fish with Tin Man

    Best in Digital/Print Media — Business/Trade Media (Earned)

    • Save Pub Life — Budweiser Brewing Group with

    Best in Digital/Print Media — Regional (Earned)

      Best in Broadcast Media — National (Earned)

      • Marmite x Lynx: The World's First Social Distancing Deodorant — Lynx with W Communications

      Best in Broadcast Media — Regional (Earned)

      • Kirsten Landman's Road to Dakar — Ryobi with Retroactive

      Best in Product Reviews (Earned)

      • GREEN CUISINE — FINDUS with INC Istituto Nazionale per la Comunicazione

      Best Earned Media with Influencers + Communities

      • Our One Home — Fauna & Flora International with Weber Shandwick

      Best Persuasive Content

      • IKEA Paternity Leave — IKEA with ROD / Farner Group

      Best Content Creation for Media Sites (Earned)

      • Touch Tally — Lifebuoy/Unilever with Weber Shandwick

      Sponsored & Paid Media

      Best Content Creation for Media Sites (Paid)

      • It's Time for Breast Screening — Hologic with Brands2Life

      Best Influencer Programs + Endorsements (Paid)

      • Get It Right From A Genuine Site — Creative Content UK with Tin Man, Oh My!, TIpi Group & Restless Communications

      Best Media Partnership

      • School of Life: Adulting with Google on YouTube Russia — Google Russia with Ketchum Moscow

      Best SEO/Content Distribution Program (Paid + Organic)

      • zecken-stich.ch — Pfizer AG with Farner Consulting AG / Farner Group

      Best in Digital Marketing/Advertising

      • XBOX Hall of Fame — Microsoft with Clockwork

      Social Media & Community Management

      Best Overall Use of Social Media & Platforms

      • Burger King UK 2020 Campaigns — Burger King UK with Coolr

      Best Use of Social Networks

      • Beach Mode — Trygg-Hansa with BCW Stockholm

      Best Use of Social Video

      • My Kreepy Teacher — Kreepy Krauly with Retroviral and Panther Punch

      Best Use of Social Photos

      • #Catch the moment project — ANSWEAR.COM S.A. with

      Best Use of Social Publishing / Blogs

      • Climate Solutions : Actionable climate expertise for every citizen — European Investment Bank (EIB) with

      Best in Crowdsourcing & Co-creating

      • CALM: the Lock-In — CALM with Hope&Glory

      Best in Real-time Engagement

      • Pladdling — Carlsberg Sweden with BCW Stockholm

      Best in AI/Virtual Reality/Augmented Reality/Immersive Technology

      • Countering depression during the COVID-19 pandemic — Slovak Psychiatrist Society, Janssen Slovakia with Seesame

      Best Meme/Viral Campaign

      • # MoveForwardwithBayer — ASDA'A BCW with Bayer with

      Best Use of Gamification/User-Generated Contests

      • BIOSIMILAR HUNTERS - PLAYING FOR CHANGE — KERN PHARMA with APPLE TREE

      Brand Content & Creativity

      Best in Brand Narratives

      • Lifetime Carbon Neutral — VELUX with Ketchum UK and &Co.

      Best in Digital Brand Platforms

      • Beach Mode — Trygg-Hansa with BCW Stockholm

      Best in Brand Film/Video

      • A Creative Community — Sony with Hope&Glory

      Best Use of Illustrations + Photography

      • Thanks for Wanking — Badoo with The Romans

      Best in Audio: Podcasts + Music

      • Sound Codes of Romania — Globalworth with Ogilvy Romania

      Best in Identity Branding

      • All Russia Population Census. Digital Rebrand — Rosstat with CROS, CROS.MARKETING

      Best in Social Good + Public Service + Activism

      • The last older person to die in loneliness — BBK Foundation with LLYC

      Best in Brand Purpose

      • Iceland Feeds the Nation — Iceland Foods Ltd. with Weber Shandwick

      Analytics + Insights

      Best Use of Original/Commissioned Research for PR

      • FutureProofing Healthcare: The Personalised Health Index — Roche with APCO Worldwide

      Best in Measurement, Post-Campaign Analysis

      • #OwnYourForest: Will Russia Legalize Private Tree Farming? — Greenpeace Russia with

      Best in Marketing Technology

      • CEO Media Visibility Tracker – a new media analytics platform for measurement of CEO reputation — N/A with

      Innovation Excellence

      Innovator of the Year — Agency

      • Claire Holden — Hill Knowlton Strategies with

      Innovator of the Year — Brand

      • Kagiso Trust Innovator — Kagiso Trust with

      Diamond SABRE Awards

      Diamond Sabre Awards

      Company of The Year

      • Iceland Feeds the Nation — Iceland Foods Ltd. with Weber Shandwick

      CEO of the Year

      • Angela Cretu - CEO of the Year — Avon with

      The SABRE Award for Superior Achievement in Brand-Building

      • Hertz Campers: How to avoid a crisis in a Jeep rooftop tent — Hertz Portugal with Corpcom

      The SABRE Award for Superior Achievement in Reputation Management

      • Shop Small by American Express — American Express with American Express with Agence Babel (France), fischerAppelt & Werbewelt (Germany), BCW (

      The SABRE Award for Superior Achievement in Research and Planning

      • Calastone Fund Flow Index (FFI) Media Performance — Calastone with FTI Consulting

      The SABRE Award for Superior Achievement in Measurement and Evaluation

      • Commetric/Notified and VisitBritain — VisitBritain with

      Silver SABRE Awards

      Silver SABRE Awards

      PR Agency Employee Program

      • Guess Who at FTI? — FTI Consulting with

      PR Agency Citizenship

      • WX — W Communications with

      PR Agency Marketing

      • Accessible By Design — Current Global with Current Global

      Thought Leadership in PR

      • The Edelman Trust Barometer — Edelman with Edelman, UK & Ireland

      2020

      SABRE Awards EMEA 2020 - BEST IN SHOW

      Winner

      The E.V.A. Initiative - Volvo Cars with Forsman & Bodenfors, Gothenburg

      Finalists

      SABRE Awards EMEA 2022 - CATEGORY WINNERS

      Geographic

      The Balkans

      • Internet's Residency Exam — Reteaua de sanatate REGINA MARIA with McCann Worldgroup Romania, McCann PR

      The Baltic

      • European Parliament election 2019 campaign 'Don't Be a Couch Potato' — European Parliament Liaison Office in Lithuania with Fabula Hill Knowlton Strategies

      Benelux

      • Doubling chances of survival with more AED’s (defibrillators) after cardiac arrest — Dutch Heart Foundation with Bijl PR

      DACH

      • Initiative Rosi — We are Looking for 40,000 Real Men — Charité with APCO Worldwide

      Central Eastern Europe

      • The Cost of Bad Mental Health — Janssen Slovakia with Seesame

      France

      • Striking for good — SodaStream with Maarc

      Iberia

      • Elevate Mission — Schindler with LLYC

      Mediterranean

      • Put It On Our Head — UNHCR with INC Istituto Nazionale per la Comunicazione

      The Middle East

      • The Unluckiest Traveller: #rsatravelphotofails — RSA with Edelman, Middle East

      Nordics

      • Zero Island – A real-life experiment in climate neutrality — Neste with TBWA \Helsinki, Miltton Sweden, Vizeum Sweden, Lidö Värdshus

      Russia and the Cis

      • SURVIVORS. Graphic Novels based on Gulag Former Prisoners' True Stories — The Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint

      Turkey

      • Bonding For Life — Molfix with SUCSR

      United Kingdom and Ireland

      • Check Your Tackle — Bupa with Third City

      United Kingdom and Ireland

      • The Glenlivet Capsule Collection — The Glenlivet with Pangolin

      United Kingdom and Ireland

      • Is Big Mac with bacon still a Big Mac? — McDonald's UK with Red Consultancy

      Multi-Country Programme

      • A Night At... The Louvre — Airbnb with Amplify

      Global Programme

      • Zero Exclusion — Neste & Mantsinen with Kurio (with MKTG, Hasan Comms, Honey Partnership)

      Industry sectors

      Consumer Goods

      Automotive

      • The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

      Fashion & Beauty

      • The Invisible Look — Santander with The Romans

      Food & Beverage

      • Coca-Cola Joined the fast — Coca-Cola Norway with Trigger

      Home & Furniture

      • Refuse To Snooze — Eve Sleep with The Romans

      Consumer Products

      • The All-Russian Initiative 'Vote For Your Skating Rink!' — NIVEA with Pro-Vision Communications

      Consumer Services

      Entertainment

      • Beyond the Screen — Facebook with Hope&Glory

      Financial Services

      • The Sound of Drowning — Trygg-Hansa with BCW

      Food Service

      • McDonald’s values maturity — McDonald's with MJCC

      Retailers

      • A Day at the beach: Getting plastic-smart on beach pollution — Netto with Grey Public

      Travel & Tourism

      • #SayYesToEurope — Lufthansa with achtung! GmbH, Kolle Rebbe GmbH

      Business-to-Business

      Energy and Natural Resources

      • The moment of truth — Neste with Miltton, Cocoa & Vizeum

      Chemicals & Industrials

      • Tomorrow Without Smog - A Second Life for Old Furnaces — ArcelorMittal Poland with MSL

      Professional Service Firms

      • Tick Tock Till Bedtime — Indeed with Tin Man

      Real Estate & Construction

      • Tales of the Unexpected — Canary Wharf Group with Brands2Life

      Transportation & Logistics

      • Sky High Economics — Inmarsat Aviation with Ogilvy UK

      Technology

      Consumer Electronics

      • Huawei's Unfinished Symphony — Huawei with Red Consultancy

      Technology: Hardware

      • #surfacethewomen — Microsoft with Kurio

      Technology: Software & Services

      • Viber and WWF: Saving Siberian Tiger — Viber and WWF with FleishmanHillard Vanguard

      Telecommunications

      • #DontBeAPirate — O2 Slovakia with Seesame with Elite Solutions and Zenith Optimedia

      Web-Based Business

      • Ballou for Ecosia - PR that plants trees — Ecosia with Ballou

      Healthcare

      Animal Care

        Consumer Health

        • Emma: Work Colleague of the Future — Fellowes with Virgo Health

        Healthcare Providers

        • Life Lolli - the first lollipop that can save lives — Bone Marrow Donor Center of the University Hospital Düsseldorf (KMSZ) with Ketchum Pleon GmbH

        Medical Technology

        • LIVE YOUR BEST LIFE WITH TYPE 1 — DEXCOM with ALLISON PARTNERS

        Pharmaceutical: RX

        • ‘Grounded: Growing conversations around mental illness’ — Janssen Sciences Ireland UC with Ogilvy PR Ireland

        Non-Corporate

        Associations

        • The Faces of Fraud — Cifas with Golin

        Educational and Cultural Institutions

        • Writer on demand — NLB with Nucleus

        Government Agencies

        • Ukraine WOW — JSC “Ukrainian railways” with Gres Todorchuk PR

        Not-For-Profit Organizations

        • Emergency! 700 children in desperate need of fosterparents: — Pleegzorg Nederland with Bijl PR, Deardan & Friends

        Practice areas

        Marketing Communications

        Business-To-Business Marketing

        • Tudder: Tinder for Cows — Hectare Agritech with Octopus Group

        Consumer Marketing (Existing Product)

        • Internet's Residency Exam — Reteaua de sanatate REGINA MARIA with McCann Worldgroup Romania, McCann PR

        Consumer Marketing (New Product)

        • Pillow Fight Club — Premier Inn with Golin

        Integrated Marketing

        • Data Literacy Project — Qlik with Brands2Life

        Corporate Reputation

        Institutional Image

        • A Unique Bond — Boehringer Ingelheim with Burson Cohn & Wolfe

        Employee Communications

        • Compensation 4.0 — PwC Switzerland with Farner Consulting AG

        Employer Branding

        • Girls Can Be Engineers Too — Jaguar Land Rover for International Women in Engineering Day with W

        Executive Communications

        • Executive Communications — Abu Dhabi National Oil Company with

        Capital Markets Communications

        • Upsetting the odds: La Francaise des Jeux’s recording-breaking IPO — La Française des Jeux with Citigate Dewe Rogerson & Grayling

        Engaging Society

        Cause-Related Marketing

        • The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

        Community Relations

        • The Patients Parliament — Novartis with Narva

        Corporate Social Responsibility

        • DO: Black — Doconomy with Hill Knowlton Strategies RBK Communication Making Waves

        Public Education

          Advocacy

          Crisis Management

          • A not so bad year for Huawei — Huawei with BCW Spain

          Issues Management

          • Issues Management - Just Eat — Just Eat with Headland Consultancy

          Public Affairs

          • THE UNEXPENDABLE NINE — 9 DIFFERENT HEALTHCARE ORGANIZATIONS with

          Media Relations

          Corporate Media Relations

          • Tudder: Tinder for Cows — Hectare Agritech with Octopus Group

          Product Media Relations (consumer media)

          • Looking for love with UK media — Plenty of Fish with Tin Man

          Product Media Relations (Trade Media)

          • AVAST: 'Securing the lead role in the cybersecurity story' — AVAST with Finn Partners

          Digital and Social Media

          Digital Campaign

          • #TrackRecord — LNER with Golin

          Social Media/Social Networking Campaign

          • Dear Condom II — RFSU AB with House of Radon

          Influencer Marketing

          • Romania has rocker blood — Rock FM with Rogalski Damaschin Public Relations and Most Wanted Advertising

          Branded Journalism

          • Sony Alpha Universe 2019 — Sony with Hope&Glory

          Word of Mouth

          • Get you vouchers out at the farm — Voucher Issuers Association with Interel Belgium SA

          Experiential

          Guerrilla Marketing

          • Taste of Freedom — Deliveroo with LEWIS

          Publicity Stunt

          • Life Boat - The Experiment — Sea Watch e.V. with Serviceplan Germany and achtung! GmbH

          Special Event

          • Eternal Run — ASICS with Edelman UK

          Sponsorship

          • We Create History — Adidas with Swedish Football Association and Jung Relations

          Trade Show

          • Innovative Industries, Full of Energy — SENAAT GHC with Hanover

          Specialist Audience

          Marketing to Men

          • The Journey to Future Men — Future Men with AxiCom

          Marketing to Women

          • The Vagina Emoji — Twitter with The Romans

          Marketing to Youth

          • SURVIVORS. Graphic Novels based on Gulag Former Prisoners' True Stories — The Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint

          Marketing to Seniors

          • Korian - The Alzheimer's Tour — Korian with BCW Italy

          Multicultural Marketing

          • New future for khanty people in Western Siberia — Lukoil with Orta Communications

          In2 SABRE Awards

          Earned Media

          Best in Digital/Print Consumer Media (Earned)

          • The Glenlivet Capsule Collection — The Glenlivet with Pangolin

          Best in Digital/Print B2B Media (Earned)

          • Tudder: Tinder for Cows — Hectare Agritech with Octopus Group

          Best in Broadcast Media (Earned)

          • New future for khanty people in Western Siberia — Lukoil with Orta Communications

          Best in Product Reviews (Earned)

          • IKEA & Sonos present SYMFONISK — Coebergh Communicatie & PR with

          Best Earned Media with Influencers + Communities

          • Beyond the Screen — Facebook with Hope&Glory

          Best Persuasive Content

          • DO: Black — Doconomy with Hill Knowlton Strategies RBK Communication Making Waves

          Best Content Creation for Media Sites (Earned)

          • Father's Day — Gillette with Hill Knowlton Strategies

          Sponsored & Paid Media

          Best Content Creation for Media Sites (Paid)

          • How Equinor will face the climate challenges – easily Explained — Equinor with Schibsted Partnerstudio, IUM, TRY

          Best Influencer Programs + Endorsements (Paid)

          • Lag din egen lunsjreklame / Make Your Own Lunch-Commercial — The Norwegian Public Interest Organizations for Farmers with

          Best Media Partnership

          • Turning the internet purple — Follicular Lymphoma Foundation with Coolr

          Best in Digital Marketing/Advertising

          • Blood stem cell donation campaign — Blutspende SRK Schweiz with Farner Consulting AG

          Social Media & Community Management

          Best Use of Integrated Social Media

          • Dear Condom II — RFSU AB with House of Radon

          Best Use of Social Networks

          • The Vagina Emoji — Twitter with The Romans

          Best Use of Video Networks

          • Project Stratos — Samsung Electronics Romania with MSL The Practice | Viral Studios

          Best Use of Photo Networks

          • The Unluckiest Traveller: #rsatravelphotofails — RSA with Edelman, Middle East

          Best Use of Blogs

          • Fountain of Goodness — Nornickel with Orta Communications

          Best in Crowdsourcing & Co-Creating

          • No Country For Canyons — Neste with Kurio

          Best in Real-Time Engagement

          • Viber and WWF: Saving Siberian Tiger — Viber and WWF with FleishmanHillard Vanguard

          Best Meme/Viral Campaign

          • Putting milkshakes on the National agenda — Burger King with Coolr

          Best Use of Gamification/User-Generated Contests

          • The All-Russian Initiative 'Vote For Your Skating Rink!' — NIVEA with Pro-Vision Communications

          Brand Content & Creativity

          Best in Brand Narratives

          • Eternal Run — ASICS with Edelman UK

          Best in Digital Brand Platforms

          • The Banknote Concert — Samsung Electronics Romania with MSL The Practice | Leo Burnett Bucharest

          Best in Brand Film/Video

          • The moment of truth — Neste with Miltton, Cocoa & Vizeum

          Best in Brand Animation

          • Standing still for 7 more years: raising awareness about the forgotten patients — Roche with Grayling

          Best Use of Illustrations + Photography

          • Nobody Left Outside (NLO) — MSD with Interel Consultancy

          Best in Audio: Podcasts + Music

          • Monster Under The Bed podcast series — European Investment Bank with

          Best in Identity Branding

          • The Recycled Logo — Deep RiverRock with Edelman, Ireland

          Best in Social Good + Public Service

          • Coca-Cola Joined the fast — Coca-Cola Norway with Trigger

          Analytics + Insights

          Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

          • National Index of Anxieties. New Tool for Public Opinion & Sentiment Monitoring — CROS with CROS

          Best Use of Original/Commissioned Research for PR

          • Edelman Intelligence for Mylan Saugella: Break the Taboo Campaign — Mylan (Saugella) with

          Best in Measurement, Post-Campaign Analysis

          • A Unique Bond — Boehringer Ingelheim with Burson Cohn & Wolfe

          Best in Marketing Technology

          • ComVix – a media analytics platform for real-time measurement and management of corporate reputation — Commetric with Commetric

          Diamond SABRE Awards

          Diamond Sabre Awards

          The SABRE Award for Superior Achievement in Brand-Building

          • The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

          The SABRE Award for Superior Achievement in Reputation Management

          • Oil & Gas 4.0 – Strengthening ADNOC’s Corporate Reputation as the National Oil Company of the Future — The Abu Dhabi National Oil Company (ADNOC) with ASDA'A BCW

          The SABRE Award for Superior Achievement in Research and Planning

          • Navigator 2019 — HSBC with FTI Consulting, Grey, PHD, Editions, Kantar, Hogarth and Creative Conduct

          The SABRE Award for Superior Achievement in Measurement and Evaluation

          • #ThisIsParenthood — WaterWipes with Golin

          Silver SABRE Awards

          Silver SABRE Awards

          PR Agency Employee Program

          • Pop Up Agency — Ketchum Pleon GmbH with

          PR Agency Citizenship

          • Not on our watch! Time to STOP social media abuse with AI — SomeBuddy with Netprofile

          PR Agency Marketing

          • National Index of Anxieties. New Tool for Public Opinion & Sentiment Monitoring — CROS with CROS

          Thought Leadership in PR

          • FTI Consulting Resilience Barometer 2019 — FTI Consulting with FTI Consulting

          2019

          SABRE Awards EMEA 2019 - BEST IN SHOW

          Winner

          Protect her wings! - MSD Romania with Rogalski Damaschin Public Relations

          Finalists

          SABRE Awards EMEA 2022 - CATEGORY WINNERS

          Geographic

          Africa

            The Balkans

            • Decathlon - Road to Malta — Decathlon Bulgaria Ltd with All Channels Communication Group

            The Baltic

            • Welcome to McDonald’s Team! — McDonald's Polska with MJCC

            Benelux

            • Healing the Industry for Physical Therapists — Actiegroep Fysiotherapie with DOK30 Communicatie

            DACH

            • Employer Branding Campaign — SBB with Farner Consulting AG

            Central Eastern Europe

            • True colors of Slovakia — ABSOLUT Vodka with TRIAD Advertising / PR Clinic

            France

            • #MAINTENANTONAGIT — FONDATION DES FEMMES with TBWA Corporate

            Iberia

            • Future Presidents — Big Fish - Off the hook creativity with

            Mediterranean

            • The Frequency of Love — Huawei with MSL Italia

            The Middle East

            • The Sun Flame Grilled Whopper — Burger King Kuwait with Memac Ogilvy, Boomtown Productions, Senyar Innovative Media

            Nordics

            • Pu:rest - a waste water beer — Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm

            Russia and the Cis

            • Corruption Park: Controversy as a way to disrupt indifference — European Union Anti-Corruption Initiative with Gres Todorchuk PR

            Turkey

            • Equal Dictionary — Arçelik A.Ş. with Mobi Wan

            United Kingdom and Ireland

            • #Babydoubles — evian with Golin

            United Kingdom and Ireland

            • Helping a Challenger Bank Take Flight — Starling Bank with Pagefield Communications

            United Kingdom and Ireland

            • There But Not There - A campaign to mark the centenary of WW1 — Remembered with Newsfeed PR

            Multi-Country Programme

            • Old Milk — Coop with Edelman, Stockholm and Edelman, London

            Global Programme

            • The Global Talent Crunch — Korn Ferry with Man Bites Dog

            Industry sectors

            Consumer Goods

            Automotive

            • WheelSwap — Ford with A WPP blended team

            Fashion & Beauty

            • Broken Windows — Harvey Nichols with Fanclub PR & TBWA London

            Food & Beverage

            • Red Stripe To The Rescue — Red Stripe with Braya

            Home & Furniture

            • #PlacesthatMatter — Whirlpool EMEA with APCO Worldwide Peliti Associati

            Consumer Products

            • Cyber-Crime: a campaign that didn't add up — HSBC UK with Weber Shandwick

            Consumer Services

            Entertainment

            • Matilda Comes Up Trumps — Roald Dahl Story Company with Tin Man

            Financial Services

            • Square: Digital Towns — Square with Harvard

            Food Service

            • Explains a lot — Burger King with Coolr

            Retailers

            • TOG-ether — IKEA with Hope&Glory

            Travel & Tourism

            • On Track for Brand Fame — East Midlands Trains with Tin Man

            Business-to-Business

            Energy and Natural Resources

            • Engineering Real-Life Heroes — Shell with Edelman, London (PR Agency) and Littte Dot Studios (Production)

            Chemicals & Industrials

            • The copper heart of Bulgaria – 60 years later, we made it all together — Aurubis Bulgaria with Chapter 4 Bulgaria

            Professional Service Firms

            • #HearItFromMe — Linkedin with Edelman, Middle East (PR Agency)

            Real Estate & Construction

            • CTP Art Wall — CTP Invest with Bison & Rose

            Transportation & Logistics

            • Aeroflot’s Sulimov Dogs as Special Children’s Guardian Angels — Aeroflot Airlines with FleishmanHillard Vanguard and Orta Communications

            Technology

            Consumer Electronics

            • HP Sprocket - #reinventmemories — HP with Edelman

            Technology: Hardware

            • End Battery Strife: Recharge Your Mates — Huawei with Mischief PR

            Technology: Software & Services

            • The Interview — LinkedIn with BMB
            • The New Golden Quarter: how LEWIS and Aptos showed that UK shopping behaviours are shifting — Aptos with LEWIS

            Telecommunications

            • Senior Gamer Club — Hungarian Telekom with Uniomedia

            Web-Based Business

            • THE unFORGOTTEN GOAL — eBay Corporate Services GmbH with Jung von Matt AG and achtung!

            Healthcare

            Animal Care

            • Pupaid - making Lucy's Law a reality — Pupaid with Newington Communications

            Consumer Health

            • Always Fights to #EndPeriodPoverty — P&G with MSL UK at PG One

            Healthcare Providers

            • Superhope — Great Ormond Street Hospital with Hill Knowlton Strategies

            Medical Technology

            • Revolutionising Surgery for Good — CMR Surgical with Hanover Communications

            Pharmaceutical: RX

            • WTF is HPV? — Merck Sharp & Dohme with SEESAME Communication Experts, Slovakia

            Non-Corporate

            Associations

            • Work Does not Discriminate — Confederation of Finnish Industries (EK) with Miltton

            Educational and Cultural Institutions

            • The Sound of Engineering — The Institution of Engineering and Technology with Tin Man

            Government Agencies

            • Pikpraat van Straat / 'Dicktalk' of the Street — Gemeente Rotterdam with Bijl PR & Vuurrood

            Not-For-Profit Organizations

            • The Opera No One Heard — NGO Vidchui with Gres Todorchuk PR

            Practice areas

            Marketing Communications

            Business-To-Business Marketing

            • The Out of Home Project — Clear Channel with Prime Weber Shandwick

            Consumer Marketing (Existing Product)

            • #MakeMoneyEqual — Starling Bank with Common Industry

            Consumer Marketing (New Product)

            • Elvie Pump on the catwalk at London Fashion Week — Elvie with Talker Tailor Trouble Maker Ltd.

            Integrated Marketing

            • BVG x adidas - The Ticket-Shoe — Berliner Verkehrsbetriebe (BVG) with Jung von Matt AG and GUD.berlin and achtung!

            Corporate Reputation

            Institutional Image

            • Balletfestival — The Royal Danish Theatre with HAVE Communications

            Employee Communications

            • THE ADNOC WAY: Building Culture at the Abu Dhabi National Oil Company — Abu Dhabi National Oil Company (ADNOC) with

            Employer Branding

            • #HiredAsATeam - the most viral recruiting campaign ever — fischerAppelt AG with fischerAppelt AG
            • The Lockdown — ABN AMRO with NewsLab, Code d'Azur

            Executive Communications

            • Meet Kiu! - Full CEO Dialog — BearingPoint with Klenk & Hoursch

            Capital Markets Communications

            • AXIS Capital "Tomorrow Matters Today" — AXIS Capital with AXIS Capital in-house team with Ketchum, Daggerwing, Brilliant Ink

            Engaging Society

            Cause-Related Marketing

            • The Christmas advert that never was — Iceland Foods Ltd with Weber Shandwick

            Community Relations

            • GHANAIANS AGAINST CHILD ABUSE (GACA) — UNICEF and Governement of Ghana with Ogilvy Ghana

            Corporate Social Responsibility

            • BRAve — Avon with Be—it Agency

            Public Education

            • Duracell: Changing the Recycling Game — Duracell with PBN Hill Knowlton Strategies Russia

            Advocacy

            Crisis Management

            • The Cape Town Water Emergency: from crisis to opportunity — South African Tourism with Weber Shandwick

            Issues Management

            • Helping Chile defend its borders through strategic international political communications — The Chilean Government with FTI Consulting

            Public Affairs

            • Protect her wings! — MSD Romania with Rogalski Damaschin Public Relations

            Media Relations

            Corporate Media Relations

            • Food, restaurants and people: promoting and protecting McDonald's license to operate — McDonald's UK with Teneo, Red Consultancy, Stonehaven

            Product Media Relations (consumer media)

            • The Great British Coin Hunt — The Royal Mint with Hope&Glory

            Product Media Relations (Trade Media)

            • The "no bike' bike launch — VanMoof with Ballou

            Digital and Social Media

            Digital Campaign

            • The Raoul Wallenberg Algorithm — Raoul Wallenberg Academy with Gullers Grupp

            Social Media/Social Networking Campaign

            • Explains a lot — Burger King with Coolr

            Influencer Marketing

            • #GetTheInsideOut — Lloyds with Unity

            Branded Journalism

            • Sony Alpha Universe — Sony Alpha with Hope&Glory

            Word of Mouth

            • The smallest McDonald’s in the world — McDonald's with Hill+Knowlton Strategies

            Experiential

            Guerrilla Marketing

            • Waistcoat's Coming Home — Huawei with Mischief PR

            Publicity Stunt

            • Big Bell — Taco Bell with Edelman, London (PR Agency) and Unit9 (Production)

            Special Event

            • The Greyest Day of The Year — Hartwall Original Long Drink with Miltton, Bob the Robot, Dagmar, Lataamo

            Sponsorship

            • Home Swede Home — Svenska Spel and The Swedish FA with Jung Relations

            Trade Show

            • Let the cars speak — INFINITI Middle East with Four Communications Group

            Specialist Audience

            Marketing to Men

            • #GoScalpBrave — Head & Shoulders with Ketchum

            Marketing to Women

            • We Are Female Fans — Carabao with W

            Marketing to Youth

            • Dear Condom — RFSU AB (the Swedish Association for Sexuality Education) with House of Radon

            Multicultural Marketing

            • The Proud Experience — Visit Oslo/Innovation Norway with Trigger Oslo

            In2 SABRE Awards

            Earned Media

            Best in Digital/Print Consumer Media (Earned)

            • Pu:rest - a waste water beer — Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm

            Best in Digital/Print B2B Media (Earned)

            • Helping the good guys look cooler than the crooks — SonicWall with Positive

            Best in Broadcast Media (Earned)

            • BVG x adidas - The Ticket-Shoe — Berliner Verkehrsbetriebe (BVG) with Jung von Matt AG and GUD.berlin and achtung!

            Best in Product Reviews (Earned)

            • The "no bike' bike launch — VanMoof with Ballou

            Best Earned Media with Influencers + Communities

            • True colors of Slovakia — ABSOLUT Vodka with TRIAD Advertising / PR Clinic

            Best Persuasive Content

            • Some battles are worth fighting — Trygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus (lead agency), Go Electra (film agency).

            Best Content Creation for Media Sites (Earned)

            • We Are Female Fans — Carabao with W

            Sponsored & Paid Media

            Best Content Creation for Media Sites (Paid)

            • Avent - The Science of Caring — Philips with Graffiti PR

            Best Influencer Programs + Endorsements (Paid)

              Best Media Partnership

              • 72 hours — The Norwegian Directorate for Civil Protection (DSB) with Geelmuyden Kiese

              Best in Digital Marketing/Advertising

              • The Interview — LinkedIn with BMB

              Social Media & Community Management

              Best Use of Integrated Social Media

              • Dear Condom — RFSU AB (the Swedish Association for Sexuality Education) with House of Radon

              Best Use of Social Networks

              • Red Stripe To The Rescue — Red Stripe with Braya

              Best Use of Video Networks

              • BEHIND THE SCIENCE — GSK with Porter Novelli

              Best Use of Photo Networks

              • 5 Challenges. 5 Photographers. — Nikon with Hill Knowlton Strategies

              Best Use of Blogs

              • An Editorial Approach to Content Marketing — Axis Communications with The Hoffman Agency

              Best in Crowdsourcing & Co-Creating

              • The PIPAS 2018 — Photobox with Cult.Brand and Hope&Glory

              Best in Real-Time Engagement

              • Explains a lot — Burger King with Coolr

              Best Meme/Viral Campaign

              • Lidl's Best Hater Fan — Lidl Romania with Jazz Communication

              Best Use of Gamification/User-Generated Contests

              • OMEN by HP Challenge — HP with Edelman, London (Agency)

              Brand Content & Creativity

              Best in Brand Narratives

              • Givaudan 250 Odyssey — Givaudan with Lansons & Creativedge

              Best in Digital Brand Platforms

              • Sony Alpha Universe — Sony Alpha with Hope&Glory

              Best in Brand Film/Video

              • Oceanic Awakening — Wärtsilä with Miltton

              Best in Brand Animation

              • Pokemon Planet — The Pokemon Company with Hope&Glory

              Best Use of Illustrations + Photography

              • Superhope — Great Ormond Street Hospital with Hill Knowlton Strategies

              Best in Audio: Podcasts + Music

              • OBOS 24 — OBOS with JCP PR & Advertising, JCP Event, Ekko Agency, Atomic Soul

              Best in Identity Branding

              • CREATING THE BOEHRINGER INGELHEIM CNS STORY — Boehringer Ingelheim with Ogilvy Healthworld UK

              Best in Social Good + Public Service

              • Equality Works Better — IKEA Romania with MSL The Practice

              Analytics + Insights

              Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

              • #24YouHaveThePower — Pfizer UK Vaccines with Burson Cohn & Wolfe

              Best Use of Original/Commissioned Research for PR

              • Revealing the true cost of financial crime — Refinitiv (The Financial and Risk business of Thomson Reuters is now Refinitiv) with FTI Consulting

              Best in Measurement, Post-Campaign Analysis

              • Some battles are worth fighting — Trygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus (lead agency), Go Electra (film agency).

              Diamond SABRE Awards

              Diamond Sabre Awards

              Company of The Year

              • Energy for Life: A Year in Communications — Abu Dhabi National Oil Company (ADNOC) with

              The SABRE Award for Superior Achievement in Brand-Building

              • Find Your Beautiful — Darling Nigeria with LSF|PR

              The SABRE Award for Superior Achievement in Reputation Management

              • Energy for Life: A Year in Communications — Abu Dhabi National Oil Company (ADNOC) with

              The SABRE Award for Superior Achievement in Research and Planning

              • #24YouHaveThePower — Pfizer Vaccines UK with Burson Cohn & Wolfe

              The SABRE Award for Superior Achievement in Measurement and Evaluation

              • #Team10Cal — Hartley's 10 Can Jelly pots with Aduro Communications

              Silver SABRE Awards

              Silver SABRE Awards

              PR Agency Employee Program

              • Cirkle - Employee Owned Model — Cirkle with Cirkle

              PR Agency Citizenship

              • Automatic Response — apple tree communications with

              PR Agency Marketing

              • PR Agency Marketing — Brands2Life with Brands2Life

              Thought Leadership in PR

              • Annual survey of the Russian PR industry — Buman Media with

              2018

              SABRE Awards EMEA 2018 - BEST IN SHOW

              SABRE Awards EMEA 2022 - CATEGORY WINNERS

              In2 SABRE Awards

              Earned Media

              Best in Digital/Print Consumer Media (Earned)

              • The 72 Hour Cabin — Visit Sweden with Prime Weber Shandwick (lead agency) Nice One (production company)

              Best in Digital/Print B2B Media (Earned)

              • Introducing Jane Whittaker, COO and CTO of Keystone Games — Keystone Games with Big Ideas Machine

              Best in Broadcast Media (Earned)

              • Oil Alert Wadden Sea — Rijkswaterstaat with Maatschap voor Communicatie, Leene Communicatie en VormVijf

              Best in Product Reviews (Earned)

              • Posture Straight Talk — Upright Technologies with Kaizo

              Best Earned Media with Influencers + Communities

              • Check your balls — Young Cancer / Ung Cancer with Cohn & Wolfe

              Best Persuasive Content

              • Cyberbullying: Not Okay — The Norwegian Directorate for Children, Youth and Family Affairs (Bufdir) with Geelmuyden Kiese, Sande Fredin, Hinda Fahre.

              Best Content Creation for Media Sites (Earned)

              • NOW TV Gets Grimey For The Walking Dead — NOW TV with Fever

              Sponsored & Paid Media

              Best Content Creation for Media Sites (Paid)

              • Trust in Education — The Danish National Union of Upper Secondary School Teachers (Gymnasielærernes Lærerforening - GL) with Geelmuyden Kiese Denmark

              Best Influencer Programs + Endorsements (Paid)

              • #dotknijemocji — Canon Poland with dfusion communication

              Best Media Partnership

              • Philips Hue Finds Its VOICE — Philips Lighting UK with Ketchum, Havas, Pelling

              Best in Digital Marketing/Advertising

              • Sleep to Snow — Caledonian Sleeper with Weber Shandwick

              Social Media & Community Management

              Best Use of Integrated Social Media

              • Life Uncensored — Pfizer with

              Best Use of Social Networks

              • Tabatha: the Tink.Act.Breathe chatbot — Boehringer Ingelhein with

              Best Use of Video Networks

              • MewTube: Black Friday for Argos — Argos with Hope&Glory

              Best Use of Photo Networks

              • #LookBackAtNikon — Nikon with Brands2Life

              Best Use of Blogs

              • Digital Empowers — Tata Consultancy Services with Tata Consultancy Services

              Best in Crowdsourcing & Co-Creating

              • Bright Minds Challenge — Royal DSM with SalterbaxterMSLGroup

              Best in Real-Time Engagement

              • THE GREAT CZECH PRESIDENTIAL DUEL — MICHAL HORACEK, CZECH PRESIDENTIAL CANDIDATE with Ewing Public Relations, s.r.o.

              Best Meme/Viral Campaign

              • BK LOVING "IT" — BURGER KING Deutschland GmbH with Emanate GmbH, Grabarz & Partner Werbeagentur GmbH

              Best Use of Gamification/User-Generated Contests

              • Save Tropical House — The Norwegian Agency for Development Cooperation with Gambit Hill Knowlton Strategies

              Brand Content & Creativity

              Best in Brand Narratives

              • Project Horizon: one of the biggest mergers in the region, delivered successfully — Mubadala Investments Company - Group Communications with

              Best in Digital Brand Platforms

              • Virtually Real — HTC Vive with Hope&Glory

              Best in Brand Film/Video

              • Lynx 'Find your Magic' with Anthony Joshua — Lynx (Unilever) with W

              Best in Brand Animation

              • Catching the butterflies — Merck with Porter Novelli London

              Best Use of Illustrations + Photography

              • The Gift of Growing Up — World Child Cancer with Pegasus

              Best in Audio: Podcasts + Music

              • What's Cool? — RUStelefonen with

              Best in Identity Branding

              • PIMFA – Brand and logo development — Personal Investment Management & Financial Advice Association (PIMFA) with Cicero Group

              Best in Social Good + Public Service

              • The World's Most Eligible Bachelor — Ol Pejeta Conservancy with Ogilvy Africa / SuperSonic Africa / Black Bean Productions

              Analytics + Insights

              Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

              • EY Brand Marketing Research – Finding the audience for the Digitisation debate — EY with Commetric

              Best Use of Original/Commissioned Research for PR

              • Travel in a Post-Brexit Era — HomeAway with Hotwire

              Best in Measurement, Post-Campaign Analysis

              • #ISeeMore — The Institution of Engineering and Technology with Tin Man

              Best in Marketing Technology

              • Mingla: Revolutionising professional networking — Miltton with Miltton

              Geographic

              Africa

                The Baltic

                  Benelux

                    DACH

                      Central Eastern Europe

                        The Middle East

                          Nordics

                            Russia and the Cis

                              United Kingdom and Ireland

                                United Kingdom and Ireland

                                  United Kingdom and Ireland

                                    Global Programme

                                      Industry sectors

                                      Consumer Goods

                                      Home & Furniture

                                        Consumer Products

                                          Consumer Services

                                          Food Service

                                            Retailers

                                              Travel & Tourism

                                                Business-to-Business

                                                Chemicals & Industrials

                                                  Professional Service Firms

                                                    Technology

                                                    Consumer Electronics

                                                      Technology: Hardware

                                                        Technology: Software & Services

                                                          Web-Based Business

                                                            Healthcare

                                                            Animal Care

                                                              Medical Technology

                                                                Pharmaceutical: RX

                                                                  Non-Corporate

                                                                  Educational and Cultural Institutions

                                                                    Government Agencies

                                                                      Not-For-Profit Organizations

                                                                        Practice areas

                                                                        Marketing Communications

                                                                        Business-To-Business Marketing

                                                                          Consumer Marketing (Existing Product)

                                                                            Consumer Marketing (New Product)

                                                                              Integrated Marketing

                                                                                Corporate Reputation

                                                                                Institutional Image

                                                                                  Employee Communications

                                                                                    Employer Branding

                                                                                      Engaging Society

                                                                                      Cause-Related Marketing

                                                                                        Community Relations

                                                                                          Corporate Social Responsibility

                                                                                            Public Education

                                                                                              Advocacy

                                                                                              Public Affairs

                                                                                                Media Relations

                                                                                                Corporate Media Relations

                                                                                                  Product Media Relations (consumer media)

                                                                                                    Digital and Social Media

                                                                                                    Digital Campaign

                                                                                                      Social Media/Social Networking Campaign

                                                                                                        Influencer Marketing

                                                                                                          Branded Journalism

                                                                                                            Word of Mouth

                                                                                                              Experiential

                                                                                                              Guerrilla Marketing

                                                                                                                Publicity Stunt

                                                                                                                  Special Event

                                                                                                                    Specialist Audience

                                                                                                                    Marketing to Men

                                                                                                                      Marketing to Youth

                                                                                                                        Silver SABRE Awards

                                                                                                                        Silver SABRE Awards

                                                                                                                        PR Agency Employee Program

                                                                                                                        • #ProVisionGreen creative teambuilding: let the birds stay home — Pro-Vision Communications with

                                                                                                                        PR Agency Citizenship

                                                                                                                        • 5th Football World Cup of Children from Care Homes — Hope for Mundial with

                                                                                                                        PR Agency Marketing

                                                                                                                        • Who kidnapped CEO Hans Geelmuyden? — Geelmuyden Kiese with Geelmuyden Kiese

                                                                                                                        Thought Leadership in PR

                                                                                                                        • ‘The Middle East: A Region Divided’ - The Ninth Annual — ASDA'A Burson-Marsteller with

                                                                                                                        Diamond SABRE Awards

                                                                                                                        Diamond Sabre Awards

                                                                                                                        Company of The Year

                                                                                                                          The SABRE Award for Superior Achievement in Brand-Building

                                                                                                                            The SABRE Award for Superior Achievement in Reputation Management

                                                                                                                              The SABRE Award for Superior Achievement in Research and Planning

                                                                                                                                The SABRE Award for Superior Achievement in Measurement and Evaluation

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