SABRE Awards EMEA 2022 - BEST IN SHOW

Finalists

Mount Recyclemore — musicMagpie with Fanclub

Art is coming home — The National museum of art, design and architecture with Trigger Oslo

Mastercard launching True Name in Europe — Mastercard Europe with Omnicom PR Group, FCB

Unmute — Unilever with Weber Shandwick

#longlivetheprince — The Kiyan Prince Foundation with MHP Mischief

#BrowseResponsibly — O2 Slovakia with Seesame, Free Andy Agency, Zenith Media

Dress Code Freedom — Zalando with SEK

Billion Dollar Collection — H&M Foundation with Prime Weber Shandwick

The Boob Life — Tommee Tippee with Manifest

Very Gay Raptor — Ford of Europe with WPP Ford Team

SABRE Awards EMEA 2022 - CATEGORY WINNERS

Geographic

Africa

• Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications

The Balkans

• Live a NIGHTmare — Habitat for Humanity Romania with Golin Romania, Mullen Lowe Romania, Initiative Romania, Men in Black

The Baltic

• Career UpDate — Bitė Lietuva with coagency

Benelux

• Equal Jersey — Volleyball World with Ogilvy Social Lab - Amsterdam

DACH

• Bodylove — Dove with Edelman

Central Eastern Europe

• #BrowseResponsibly — O2 Slovakia with Seesame, Free Andy Agency, Zenith Media

France

• Construire avec L — Lego with Marie Antoinette L'Agence

Iberia

• #RealVoicesofPride — FELGTB with Edelman

Mediterranean

• ABBRACCI for Nurses — Barilla - Mulino Bianco with INC

The Middle East

• New Normal, Same Cancer — AstraZeneca with Hill+Knowlton Strategies

Nordics

• Dress Code Freedom — Zalando with SEK

Russia and the Cis

• Building #TheResilient Ukraine — One Philosophy with

Turkey

• #DoveSelfesteemProject (Reverse Selfie) — Dove with PR House İletisim ve Danismanlik

United Kingdom and Ireland

• Three Fries — McDonald's with Ready10

United Kingdom and Ireland

• Green on Screen — Smart Energy GB with Tin Man

United Kingdom and Ireland

• The Worst Ad Campaign — Bango with Wildfire

Multi-Country Programme

• Love the Journey — Adobe with Golin

Global Programme

• World's first QR-Kit — Tromsø Football Club with Fuse Norway

Industry sectors

Consumer Goods

Automotive

• Very Gay Raptor — Ford of Europe with WPP Ford Team

Fashion & Beauty

• Soap & Glory Land — Soap & Glory with Hill+Knowlton Strategies

Food & Beverage

• Weetabix n Beanz — Weetabix with Frank

Home & Furniture

• ΙΚΕΑ - Get The Look #BernieSanders — IKEA with Ogilvy Greece

Consumer Products

• The Boob Life — Tommee Tippee with Manifest

Consumer Services

Entertainment

• Tiger King 2: The TikTopera — Netflix with Hope&Glory

Financial Services

• Mastercard launching True Name in Europe — Mastercard Europe with Omnicom PR Group, FCB

Food Service

• AltKFC - the first “alternative” restaurant inspired by KFC brand mythology: KFC’s AltKFC web-series launch — KFC Romania with Golin Romania, MRM Romania & UM Romania

Retailers

• Penny. Today — Penny. with MSL The Practice

Travel & Tourism

• Sweatpant Boots — Business Iceland with M&C Saatchi Talk

Business-to-Business

Energy and Natural Resources

• Shell - Simplifying the company structure — Shell with Hill+Knowlton, Finsbury, Wunderman Thompson

Chemicals & Industrials

• Solein—the most revolutionary protein in the world — Solar Foods with Avidly

Professional Service Firms

• UBS Growth Talk — UBS Switzerland with Farner Consulting, John Allen

Real Estate & Construction

• Lisbonska. Neighbourhood Conversations. Communication of a difficult development project — Grupo Lar Polonia with N42 sp. z o.o.

Transportation & Logistics

• When Harry met Santa — Posten with POL

Technology

Consumer Electronics

• Wildlife Watch — Samsung with Edelman

Technology: Hardware

• Dress Release — Roland DG EMEA with Fight or Flight

Technology: Software & Services

• 2021 by George Orwell — Avast with The Romans

Telecommunications

• #BrowseResponsibly — O2 Slovakia with Seesame, Free Andy Agency, Zenith Media

E-Commerce

• Mount Recyclemore — musicMagpie with Fanclub

Healthcare

Animal Care

• Showing up for homeless pets: Launching the world-first State of Pet Homelessness Index — Mars Petcare with Edelman

Consumer Health

• How Does ADHD Feel Like? — Takeda with Drum Communications, Psyon Games, Halla Tuotanto

Healthcare Providers

• The incredible story of CoviMedical - A DJ booker turns into Germany’s No 1 face for Covid-19 tests — CoviMedical with MSLGroup Germany

Medical Technology

• 50% Is Not Enough – Boosting Vaccine Confidence in the UAE — G42 Healthcare with APCO Worldwide

Pharmaceutical: RX

• Stella: A Trailer Of A Movie That Should Exist — Sanofi with Weber Shandwick

Non-Corporate

Associations

• Animals do what? — NSPCA with Razor / M&C Saatchi Abel

Educational and Cultural Institutions

• Making STEM Stimulating — IET with W Communications

Government Agencies

• The vaccine campaign: Do it for yourself — Oslo Municipality with Trigger Oslo, Vi er OSS and One Big Happy Family

Not-For-Profit Organizations

• Billion Dollar Collection — H&M Foundation with Prime Weber Shandwick

Practice areas

Marketing Communications

Business-To-Business Marketing

• Mastercard: Empowering Every Business — Mastercard with Weber Shandwick MENAT

Consumer Marketing (Existing Product)

• Morse CoD — Papa John's with W Communications

Consumer Marketing (New Product)

• Kari Traa. No more secrets. — Kari Traa with Trigger Oslo

Inclusive Marketing

• Unmute — Unilever with Weber Shandwick

Integrated Marketing

• Stay In Play — adidas with Hill+Knowlton Strategies

Corporate Reputation

Institutional Image

• Pre-loved Labels — IKEA with Hope&Glory

Employee Communications

• Time To Take It — Volvo Cars with Hill+Knowlton Strategies

Employer Branding

• Different, but equal — LIDL Slovensko with SKPR Strategies, Slovák & Friends

Executive Communications

• Defining Hybrid Working — IWG with MHP Mischief

Capital Markets Communications

• Out of this world: Breathing new life into an industry veteran — AAC Clyde Space with Bladonmore

Engaging Society

Cause-Related Marketing

• Mount Recyclemore — musicMagpie with Fanclub

Community Relations

• Uncancel Collection — União Audiovisual with Corpcom, SATG, NOSSA, H2N

Corporate Social Responsibility

• Marked for life — Trygg-Hansa with BCW Stockholm

Public Education

• How to blow a whistle — The Norwegian Labor Inspection Authorities with Geelmuyden Kiese

Advocacy

Crisis Management

• Subway - 100% Tuna — Subway with MSL UK

Issues Management

• Let's Do London — The Mayor Of London with The Romans

Public Affairs

• A Life on Paper — Coalition of Oncology Patients of Ukraine, Lung Cancer Awareness Year with Gres Todorchuk

Media Relations

Corporate Media Relations

• In Search of Gigacorns - Ballou for 2150 VC — 2150 VC with Ballou

Product Media Relations (consumer media)

• Space Oddity — The Royal Mint with Hope&Glory

Product Media Relations (Trade Media)

• Revealing the data decision gap — Quantexa with Positive

Digital and Social Media

Digital Campaign

• #wombstories and the pain museum — Essity / Bodyform with Ketchum UK

Social Media/Social Networking Campaign

• 13000 reasons to visit Northern Norway — Visit Norway with Trigger Oslo

Influencer Marketing

• The screen crib — Multiópticas with LLYC

Branded Journalism

• Little Book of Biniste — Storia.ro with MSL The Practice

Word of Mouth

• The World's Youngest Headhunter — K.I.D.S. Foundation with MSL Group Poland

Experiential

Guerrilla Marketing

• Fountains full of plastic waste — LIDL Slovensko with SKPR Strategies

Publicity Stunt

• Bombay Sapphire Supermarket — Bombay Sapphire with Ogilvy PR with AMV BBDO and the Design Museum

Special Event

• Art is coming home — The National museum of art, design and architecture with Trigger Oslo

Sponsorship

• #NeverSettle: Guinness and the Women's Six Nations — Guinness with Hope&Glory and Wilson Hartnell

Trade Show

• How to make a tractor famous — Nellemann Machinery with Nova Vista

Specialist Audience

Marketing to Men

• Four Lads #BlockTheNoiseWithSony — Sony with Hope&Glory

Marketing to Women

• The Boob Life — Tommee Tippee with Manifest

Marketing to Youth

• #longlivetheprince — The Kiyan Prince Foundation with MHP Mischief

Marketing to Seniors

• Let’s Talk the Joy of Later Life Sex — Relate with Ogilvy PR

Multicultural Marketing

• Every love is love — Absolut Vodka (Pernod Ricard Slovakia) with PR Clinic, JandL

IN2 SABRE Awards

Experiential Marketing

Best in Live Events

• Art is coming home — The National museum of art, design and architecture with Trigger Oslo

Best in Online/Virtual Events

• Soap & Glory Land — Soap & Glory with Hill+Knowlton Strategies

Best in Digital Promo & Activation

• The World's Youngest Headhunter — K.I.D.S. Foundation with MSL Group Poland

Best in Sponsorships

• Sports belong to everyone — Opel with Geelmuyden Kiese

Earned Media

Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)

• When Harry met Santa — Posten with POL

Best in Digital/Print Media — Business/Trade Media (Earned)

• Dissecting a record year for DDoS attacks using threat intelligence — Netscout Systems with Finn Partners

Best in Digital/Print Media — Regional (Earned)

• Marked for life — Trygg-Hansa with BCW Stockholm

Best in Broadcast Media — National (Earned)

• Fire Tour — Grenfell Athletic with W Communications with Brothers & Sisters

Best in Product Reviews (Earned)

• Sonos Roam launch (Norway) — Sonos with PR-operatørene

Best Earned Media with Influencers + Communities

• The Clean Edit — Unilever with Tin Man

Best Persuasive Content

• The World's Most Equal Country — Civita, The Liberal Think Tank with Geelmuyden Kiese

Best Content Creation for Media Sites (Earned)

• The Two Hearts Pizzeria — Virgin Media with Tin Man

Sponsored & Paid Media

Best Content Creation for Media Sites (Paid)

• Securing Greatness — Abloy Oy with SEK

Best Influencer Programs + Endorsements (Paid)

• #PlayOnWithSamsung — Samsung Electronics Romania with MSL The Practice, Leo Burnett, Starcom, Centrade Cheil

Best Media Partnership

• Barbie “You can be anything” with Anna Kikina — Mattel with Orta Communications

Best SEO/Content Distribution Program (Paid + Organic)

• Boosting organic traffic and rankings in a saturated in-car technology market — Nextbase UK with Finn Partners

Best in Digital Marketing/Advertising

• UBS Growth Talk — UBS Switzerland with Farner Consulting, John Allen

Social Media & Community Management

Best Overall Use of Social Media & Platforms

• Sounds of Lust — RFSU with Valtech Radon, Scream Mediabyrå

Best Use of Social Networks

• Stella: A Trailer Of A Movie That Should Exist — Sanofi with Weber Shandwick

Best Use of Social Video

• #longlivetheprince — The Kiyan Prince Foundation with MHP Mischief

Best Use of Social Photos

• Colgate #PoutFree Portraits — Colgate with Ketchum UK

Best Use of Social Publishing / Blogs

• Social Selling Experts - the salesperson becomes the influencer — Dell Technologies with Monday Group

Best in Crowdsourcing & Co-creating

• The Refugee Dictionary — UK for UNHCR with Shook

Best in Real-time Engagement

• Very Gay Raptor — Ford of Europe with WPP Ford Team

Best in AI/Virtual Reality/Augmented Reality/Immersive Technology

• The O2 in Fortnite Creative — O2 with Hope&Glory and VCCP

Best Meme/Viral Campaign

• NFT Maestropiece for McDonald's by TMBK — McDonald's Czech Republic with Follow Bubble / MSL Czech Republic

Best Use of Gamification/User-Generated Contests

• The Financial Escape Room — Creative Dock/ Fairo with Golin Romania

Brand Content & Creativity

Best in Brand Narratives

• How we made McDonald's #1 environmentally responsible company in Ukraine by reducing waste by 60% — McDonald's Ukraine with Be-it Agency, a part of One Philosophy Group

Best in Digital Brand Platforms

• EweTube — Premier Inn with Golin

Best in Brand Film/Video

• Unmute — Unilever with Weber Shandwick

Best Use of Illustrations + Photography

• Portraits of Isolation — Sanofi with Weber Shandwick and GCI Health

Best in Audio: Podcasts + Music

• Samsung Pioneers - Championing Gender Equality — Samsung UK with Ketchum UK

Best in Identity Branding

• Punch Powertrain Rebranding — Punch Powertrain with FTI Consulting

Best in Social Good + Public Service + Activism

• In employers we trust: Mobilizing employers to boost vaccination rates in Slovakia — SPP with Seesame with Provocation Bureau and Barney Studio

Best in Brand Purpose

• Mastercard launching True Name in Europe — Mastercard Europe with Omnicom PR Group, FCB

Analytics + Insights

Best Use of Original/Commissioned Research for PR

• Zeronomics: Financing the transition to a net-zero world — Standard Chartered with Man Bites Dog

Best in Measurement, Post-Campaign Analysis

• Reshaping quarterly financial results comms strategy based on data — Novartis with Commetric

Best in Marketing Technology

• myheroes – scaling behavior change in the workplace — DU DA Data & Commtech by Farner, Farner Group with

Innovation Excellence

Innovator of the Year — Agency

• Innovator of the Year - Agency — Alex Myers with Manifest

Innovator of the Year — Brand

Diamond SABRE Awards

Diamond Sabre Awards

The SABRE Award for Superior Achievement in Brand-Building

• The O2 in Fortnite Creative — O2 with Hope&Glory and VCCP

The SABRE Award for Superior Achievement in Reputation Management

• Reputation in the can — Tiger Brands with Razor (M&C Saatchi Group SA)

The SABRE Award for Superior Achievement in Research and Planning

• Reshaping quarterly financial results comms strategy based on data — Novartis with Commetric

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Towards the Subsidiary of the Future. A data-driven internal communications program designed for transformational change. — MSD Sharp & Dohme with Ketchum Germany

Silver SABRE Awards

Silver SABRE Awards

PR Agency Employee Program

• Seesame App - motivational employee program — Seesame with

PR Agency Citizenship

• #WhyIGetVaccinated — Uniomedia Communications with

PR Agency Marketing

• OmniTalks the podcast — Omnicom PR Group NL with

Thought Leadership in PR

• Reaching over 2 billion people in 30 days — Asda'a BCW for Arab Youth Survey with

SABRE Awards EMEA 2021 - BEST IN SHOW

Finalists

The Protozoan Experiment — Stavební spořitelna České spořitelny (Buřinka) with AMI Communications

The Polite Type — TietoEVRY with TBWA\Helsinki

The world’s most beautiful gaming experience. — Ubisoft Nordic with PR-operatørene with KITE communication & event

Starbucks #whatsyourname — Starbucks with Edelman UK & Ireland and Starbucks

The last older person to die in loneliness — BBK Foundation with LLYC

The Climate Store — Felix with Prime Weber Shandwick

The Magic Triangle — Essity with Omnicom Pr Group

Lifetime Carbon Neutral — VELUX with Ketchum UK and &Co.

SABRE Awards EMEA 2022 - CATEGORY WINNERS

Geographic

Africa

• Netflix Blood & Water — Netflix with Clockwork, Eclipse Communications

The Balkans

• Romanian Hygge — Storia.ro with MSL The Practice

The Baltic

• FIRST STICKER THAT SAVED PEOPLE’S LIVES — Polish Railway Lines with Partner of Promotion

Benelux

• The Dutch New Year’s Dive in times of COVID-19 — Unilever | Unox with Being There | Banka Media

DACH

• Solve for Tomorrow — Samsung Electronics GmbH with Ketchum

Central Eastern Europe

• The Protozoan Experiment — Stavební spořitelna České spořitelny (Buřinka) with AMI Communications

France

• "Appart Solidaire": Open Homes for Covid Heroes — Airbnb with Maarc

Iberia

• The last older person to die in loneliness — BBK Foundation with LLYC

Mediterranean

• The Magic Triangle — Essity with Omnicom Pr Group

The Middle East

• #4Humanity—Launching the World’s First Phase III Clinical Trial for an Inactivated COVID-19 Vaccine — G42 Healthcare with APCO Worldwide

Nordics

• The most CO2-friendly route — Neste with hasan & partners

Russia and the Cis

• How 7 Photoshopped fields saved hundreds of real ones — UAnimals with Gres Todorchuk

Turkey

• #ChooseKindness — Simple - Unilever with PR House

United Kingdom and Ireland

United Kingdom and Ireland

• Petfished — Department for Environment, Food and Rural Affairs (DEFRA) with

United Kingdom and Ireland

• Early Days Club — WaterWipes with Golin and The Brooklyn Brothers

Multi-Country Programme

• Know Your Rights — The Norwegian Labour Inspection Authority with Geelmuyden Kiese

Global Programme

• Buy Back Friday — IKEA with Edelman, UK & Ireland

Industry sectors

Consumer Goods

Automotive

• Nissan Leaf Dream Drive — Nissan with Edelman, UK

Fashion & Beauty

• ZX: Everything is Cake — adidas with W Communications

Food & Beverage

• The Climate Store — Felix with Prime Weber Shandwick

Home & Furniture

• IKEA Paternity Leave — IKEA with ROD / Farner Group

Consumer Products

• adidas Rent-A-Pred — adidas with

Consumer Services

Entertainment

• #Fillthearena — Björklöven with Punkt PR

Financial Services

• #WhereYouShopMatters — ASDA'A BCW with VISA with

Food Service

• I love my bistro — Collectif d’acteurs du secteur CHR (Coffees, hotels, restaurants) with BCW France

Retailers

• PR Agency One & Auto Trader – Eau de New Car — Auto Trader with PR Agency One

Travel & Tourism

• "Appart Solidaire": Open Homes for Covid Heroes — Airbnb with Maarc

Business-to-Business

Energy and Natural Resources

• Change The Weather — E.ON with Engine Mischief

Chemicals & Industrials

• TALENT-A SUPPORTING RURAL WOMEN — CORTEVA AGRISCIENCE with APPLE TREE

Professional Service Firms

• #20x20: If She Can's See It, She Can't Be It — Along Came A Spider with Ogilvy/Wilson Hartnell

Real Estate & Construction

• Sound Codes of Romania — Globalworth with Ogilvy Romania

Transportation & Logistics

• Future Seascapes — Lloyd's Register with The Romans

Technology

Consumer Electronics

• TfL x PlayStation 5: London Underground takeover to launch PlayStation 5 — PlayStation UK with Red Consultancy

Technology: Hardware

• SQUARE & MASTERCARD: CONNECTING THE FALKLANDS — Square and Mastercard with Harvard

Technology: Software & Services

• The Polite Type — TietoEVRY with TBWA\Helsinki

Telecommunications

• Text for Humanity — Sinch with Edelman, UK

Web-Based Business

• Thanks for Wanking — Badoo with The Romans

Healthcare

Animal Care

• Elevating good hygiene and responsible pet ownership to protect during COVID-19 — Mars Petcare with Edelman, UK & Ireland

Consumer Health

• Flirt for Food — Rennie with Unity PR

Healthcare Providers

• AXA Health - Switch It — AXA Health with MSL UK

Medical Technology

• Disrupting the PharmaTech Industry — Exscientia with Edelman, UK

Pharmaceutical: RX

• New Normal Same Cancer — AstraZeneca with GCI Health and Engine MHP

Non-Corporate

Associations

• The birth of a new influencer: VAXINATOR fights hoaxes — Association of Innovative Pharmaceutical Industry (AIFP) with Seesame

Educational and Cultural Institutions

• #DIGITALNATIVE: 2020 Admission Campaign — ITMO University with

Government Agencies

• Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communication Limited

Not-For-Profit Organizations

• #UNHATEWOMEN — TERRE DES FEMMES - Menschenrechte für die Frau e.V. with fischerAppelt / Philipp und Keuntje

Practice areas

Marketing Communications

Business-To-Business Marketing

• Creating Compelling Customer Communications — Shell with Edelman, UK

Consumer Marketing (Existing Product)

• The Originals — Cadbury and Age UK with Golin

Consumer Marketing (New Product)

• Marmite x Lynx: The World's First Social Distancing Deodorant — Lynx with W Communications

Integrated Marketing

• Promprylad.Renovation: $5 mln to save the country — Promprylad.Renovation with plusone

Corporate Reputation

Institutional Image

• Kulas into the light — CEZ Group in Romania with Rogalski Damaschin Public Relations

Employee Communications

• CIAO 2020 — IKEA Iberia with LLYC

Employer Branding

• SBB "Back to Business" — SBB Swiss Federal Railways with Farner Consulting AG

Executive Communications

• Kaspersky Exploring Russia — Kaspersky with RODNYA Creative PR Studio

Capital Markets Communications

• Reimagining retail — Landsec with Bladonmore

Engaging Society

Cause-Related Marketing

• Starbucks #whatsyourname — Starbucks with Edelman UK & Ireland and Starbucks

Community Relations

• The Polite Type — TietoEVRY with TBWA\Helsinki

Corporate Social Responsibility

• Lifetime Carbon Neutral — VELUX with Ketchum UK and &Co.

Public Education

• Beach Mode — Trygg-Hansa with BCW Stockholm

Advocacy

Crisis Management

• Never Have I Ever Sent — Cargus with Graffiti PR

Issues Management

• Becoming water smart, for good — ECOLAB with INTEREL

Public Affairs

• How Logic Seduced The Dutch To Pay More For Their Meat — TAPP - True Animal Protein Price Coalition with Omnicom PR Group NL

Media Relations

Corporate Media Relations

• Signsbury's — Sainsbury's with Hope&Glory

Product Media Relations (consumer media)

• Meatballs at Home — IKEA with Hope&Glory

Product Media Relations (Trade Media)

• FROM BORING TO BRILLIANT: HOW CLARITY PUT THE PR BACK INTO GDPR FOR START-UP MINE — MINE with

Digital and Social Media

Digital Campaign

• #UNHATEWOMEN — TERRE DES FEMMES - Menschenrechte für die Frau e.V. with fischerAppelt / Philipp und Keuntje

Social Media/Social Networking Campaign

• The world’s most beautiful gaming experience. — Ubisoft Nordic with PR-operatørene with KITE communication & event

Influencer Marketing

• LinkedIn Changemakers — LinkedIn with Brands2Life

Branded Journalism

• How Novartis recast the pharmaceutical industry as the go-to destination for top tech talent — Novartis with FleishmanHillard

Word of Mouth

• Run Like a Kid — Asters with Beit Health & Social Impact, part of One Philosophy Group

Experiential

Guerrilla Marketing

• #notsafeathome — BMFSFJ with Edelman, Gemany

Publicity Stunt

• Everybody Together — SKY Arts with Hope&Glory

Special Event

• How we turned a running marathon into a lifelong marathon — Nova poshta with Gres Todorchuk

Sponsorship

• Impossible Games — Fortum with Trigger Oslo

Trade Show

• Big Tent moves physical festival online and boosts diversity of attendees — Big Tent with Finn Partners

Specialist Audience

Marketing to Men

• New Year's again — The Danish Safety Technology Authority with Holm Kommunikation

Marketing to Women

• Time To Unite — Estee Lauder Companies with Virgo Health

Marketing to Youth

• Reclaim intimacy — Karo Pharma / Asan with Trigger Oslo

Marketing to Seniors

• IOM. Mask your face, not your problems — Internation Organization for Migration in Ukraine with plusone

Multicultural Marketing

• Wray & Nephew x Kano — Wray & Nephew with

IN2 SABRE Awards

Experiential Marketing

Best in Live Events

• TfL x PlayStation 5: London Underground takeover to launch PlayStation 5 — PlayStation UK with Red Consultancy

Best in Online/Virtual Events

• The Power of ONE. AstraZeneca’s One International Annual Leadership Meeting — AstraZeneca with GCI Health

Best in Digital Promo & Activation

• The world’s most beautiful gaming experience. — Ubisoft Nordic with PR-operatørene with KITE communication & event

Best in Sponsorships

• No limits / Uten Grenser — Hennig-Olsen Is with Nucleus

Earned Media

Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)

• Looking For Love With UK Media — Plenty of Fish with Tin Man

Best in Digital/Print Media — Business/Trade Media (Earned)

• Save Pub Life — Budweiser Brewing Group with

Best in Digital/Print Media — Regional (Earned)

Best in Broadcast Media — National (Earned)

• Marmite x Lynx: The World's First Social Distancing Deodorant — Lynx with W Communications

Best in Broadcast Media — Regional (Earned)

• Kirsten Landman's Road to Dakar — Ryobi with Retroactive

Best in Product Reviews (Earned)

• GREEN CUISINE — FINDUS with INC Istituto Nazionale per la Comunicazione

Best Earned Media with Influencers + Communities

• Our One Home — Fauna & Flora International with Weber Shandwick

Best Persuasive Content

• IKEA Paternity Leave — IKEA with ROD / Farner Group

Best Content Creation for Media Sites (Earned)

• Touch Tally — Lifebuoy/Unilever with Weber Shandwick

Sponsored & Paid Media

Best Content Creation for Media Sites (Paid)

• It's Time for Breast Screening — Hologic with Brands2Life

Best Influencer Programs + Endorsements (Paid)

• Get It Right From A Genuine Site — Creative Content UK with Tin Man, Oh My!, TIpi Group & Restless Communications

Best Media Partnership

• School of Life: Adulting with Google on YouTube Russia — Google Russia with Ketchum Moscow

Best SEO/Content Distribution Program (Paid + Organic)

• zecken-stich.ch — Pfizer AG with Farner Consulting AG / Farner Group

Best in Digital Marketing/Advertising

• XBOX Hall of Fame — Microsoft with Clockwork

Social Media & Community Management

Best Overall Use of Social Media & Platforms

• Burger King UK 2020 Campaigns — Burger King UK with Coolr

Best Use of Social Networks

• Beach Mode — Trygg-Hansa with BCW Stockholm

Best Use of Social Video

• My Kreepy Teacher — Kreepy Krauly with Retroviral and Panther Punch

Best Use of Social Photos

• #Catch the moment project — ANSWEAR.COM S.A. with

Best Use of Social Publishing / Blogs

• Climate Solutions : Actionable climate expertise for every citizen — European Investment Bank (EIB) with

Best in Crowdsourcing & Co-creating

• CALM: the Lock-In — CALM with Hope&Glory

Best in Real-time Engagement

• Pladdling — Carlsberg Sweden with BCW Stockholm

Best in AI/Virtual Reality/Augmented Reality/Immersive Technology

• Countering depression during the COVID-19 pandemic — Slovak Psychiatrist Society, Janssen Slovakia with Seesame

Best Meme/Viral Campaign

• # MoveForwardwithBayer — ASDA'A BCW with Bayer with

Best Use of Gamification/User-Generated Contests

• BIOSIMILAR HUNTERS - PLAYING FOR CHANGE — KERN PHARMA with APPLE TREE

Brand Content & Creativity

Best in Brand Narratives

• Lifetime Carbon Neutral — VELUX with Ketchum UK and &Co.

Best in Digital Brand Platforms

• Beach Mode — Trygg-Hansa with BCW Stockholm

Best in Brand Film/Video

• A Creative Community — Sony with Hope&Glory

Best Use of Illustrations + Photography

• Thanks for Wanking — Badoo with The Romans

Best in Audio: Podcasts + Music

• Sound Codes of Romania — Globalworth with Ogilvy Romania

Best in Identity Branding

• All Russia Population Census. Digital Rebrand — Rosstat with CROS, CROS.MARKETING

Best in Social Good + Public Service + Activism

• The last older person to die in loneliness — BBK Foundation with LLYC

Best in Brand Purpose

• Iceland Feeds the Nation — Iceland Foods Ltd. with Weber Shandwick

Analytics + Insights

Best Use of Original/Commissioned Research for PR

• FutureProofing Healthcare: The Personalised Health Index — Roche with APCO Worldwide

Best in Measurement, Post-Campaign Analysis

• #OwnYourForest: Will Russia Legalize Private Tree Farming? — Greenpeace Russia with

Best in Marketing Technology

• CEO Media Visibility Tracker – a new media analytics platform for measurement of CEO reputation — N/A with

Innovation Excellence

Innovator of the Year — Agency

• Claire Holden — Hill Knowlton Strategies with

Innovator of the Year — Brand

• Kagiso Trust Innovator — Kagiso Trust with

Diamond SABRE Awards

Diamond Sabre Awards

Company of The Year

• Iceland Feeds the Nation — Iceland Foods Ltd. with Weber Shandwick

CEO of the Year

• Angela Cretu - CEO of the Year — Avon with

The SABRE Award for Superior Achievement in Brand-Building

• Hertz Campers: How to avoid a crisis in a Jeep rooftop tent — Hertz Portugal with Corpcom

The SABRE Award for Superior Achievement in Reputation Management

• Shop Small by American Express — American Express with American Express with Agence Babel (France), fischerAppelt & Werbewelt (Germany), BCW (

The SABRE Award for Superior Achievement in Research and Planning

• Calastone Fund Flow Index (FFI) Media Performance — Calastone with FTI Consulting

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Commetric/Notified and VisitBritain — VisitBritain with

Silver SABRE Awards

Silver SABRE Awards

PR Agency Employee Program

• Guess Who at FTI? — FTI Consulting with

PR Agency Citizenship

• WX — W Communications with

PR Agency Marketing

• Accessible By Design — Current Global with Current Global

Thought Leadership in PR

• The Edelman Trust Barometer — Edelman with Edelman, UK & Ireland

SABRE Awards EMEA 2020 - BEST IN SHOW

Winner

The E.V.A. Initiative - Volvo Cars with Forsman & Bodenfors, Gothenburg

Finalists

Life Boat - The Experiment — Sea Watch e.V. with Serviceplan Germany and achtung! GmbH

SURVIVORS. Graphic Novels based on Gulag Former Prisoners' True Stories — The Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint

The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

Coca-Cola Joined the fast — Coca-Cola Norway with Trigger

Zero Island – A real-life experiment in climate neutrality — Neste with TBWA \Helsinki, Miltton Sweden, Vizeum Sweden, Lidö Värdshus

#DontBeAPirate — O2 Slovakia with Seesame with Elite Solutions and Zenith Optimedia

DO: Black — Doconomy with Hill Knowlton Strategies RBK Communication Making Waves

SABRE Awards EMEA 2022 - CATEGORY WINNERS

Geographic

The Balkans

• Internet's Residency Exam — Reteaua de sanatate REGINA MARIA with McCann Worldgroup Romania, McCann PR

The Baltic

• European Parliament election 2019 campaign 'Don't Be a Couch Potato' — European Parliament Liaison Office in Lithuania with Fabula Hill Knowlton Strategies

Benelux

• Doubling chances of survival with more AED’s (defibrillators) after cardiac arrest — Dutch Heart Foundation with Bijl PR

DACH

• Initiative Rosi — We are Looking for 40,000 Real Men — Charité with APCO Worldwide

Central Eastern Europe

• The Cost of Bad Mental Health — Janssen Slovakia with Seesame

France

• Striking for good — SodaStream with Maarc

Iberia

• Elevate Mission — Schindler with LLYC

Mediterranean

• Put It On Our Head — UNHCR with INC Istituto Nazionale per la Comunicazione

The Middle East

• The Unluckiest Traveller: #rsatravelphotofails — RSA with Edelman, Middle East

Nordics

• Zero Island – A real-life experiment in climate neutrality — Neste with TBWA \Helsinki, Miltton Sweden, Vizeum Sweden, Lidö Värdshus

Russia and the Cis

• SURVIVORS. Graphic Novels based on Gulag Former Prisoners' True Stories — The Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint

Turkey

• Bonding For Life — Molfix with SUCSR

United Kingdom and Ireland

• Check Your Tackle — Bupa with Third City

United Kingdom and Ireland

• The Glenlivet Capsule Collection — The Glenlivet with Pangolin

United Kingdom and Ireland

• Is Big Mac with bacon still a Big Mac? — McDonald's UK with Red Consultancy

Multi-Country Programme

• A Night At... The Louvre — Airbnb with Amplify

Global Programme

• Zero Exclusion — Neste & Mantsinen with Kurio (with MKTG, Hasan Comms, Honey Partnership)

Industry sectors

Consumer Goods

Automotive

• The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

Fashion & Beauty

• The Invisible Look — Santander with The Romans

Food & Beverage

• Coca-Cola Joined the fast — Coca-Cola Norway with Trigger

Home & Furniture

• Refuse To Snooze — Eve Sleep with The Romans

Consumer Products

• The All-Russian Initiative 'Vote For Your Skating Rink!' — NIVEA with Pro-Vision Communications

Consumer Services

Entertainment

• Beyond the Screen — Facebook with Hope&Glory

Financial Services

• The Sound of Drowning — Trygg-Hansa with BCW

Food Service

• McDonald’s values maturity — McDonald's with MJCC

Retailers

• A Day at the beach: Getting plastic-smart on beach pollution — Netto with Grey Public

Travel & Tourism

• #SayYesToEurope — Lufthansa with achtung! GmbH, Kolle Rebbe GmbH

Business-to-Business

Energy and Natural Resources

• The moment of truth — Neste with Miltton, Cocoa & Vizeum

Chemicals & Industrials

• Tomorrow Without Smog - A Second Life for Old Furnaces — ArcelorMittal Poland with MSL

Professional Service Firms

• Tick Tock Till Bedtime — Indeed with Tin Man

Real Estate & Construction

• Tales of the Unexpected — Canary Wharf Group with Brands2Life

Transportation & Logistics

• Sky High Economics — Inmarsat Aviation with Ogilvy UK

Technology

Consumer Electronics

• Huawei's Unfinished Symphony — Huawei with Red Consultancy

Technology: Hardware

• #surfacethewomen — Microsoft with Kurio

Technology: Software & Services

• Viber and WWF: Saving Siberian Tiger — Viber and WWF with FleishmanHillard Vanguard

Telecommunications

• #DontBeAPirate — O2 Slovakia with Seesame with Elite Solutions and Zenith Optimedia

Web-Based Business

• Ballou for Ecosia - PR that plants trees — Ecosia with Ballou

Healthcare

Animal Care

Consumer Health

• Emma: Work Colleague of the Future — Fellowes with Virgo Health

Healthcare Providers

• Life Lolli - the first lollipop that can save lives — Bone Marrow Donor Center of the University Hospital Düsseldorf (KMSZ) with Ketchum Pleon GmbH

Medical Technology

• LIVE YOUR BEST LIFE WITH TYPE 1 — DEXCOM with ALLISON PARTNERS

Pharmaceutical: RX

• ‘Grounded: Growing conversations around mental illness’ — Janssen Sciences Ireland UC with Ogilvy PR Ireland

Non-Corporate

Associations

• The Faces of Fraud — Cifas with Golin

Educational and Cultural Institutions

• Writer on demand — NLB with Nucleus

Government Agencies

• Ukraine WOW — JSC “Ukrainian railways” with Gres Todorchuk PR

Not-For-Profit Organizations

• Emergency! 700 children in desperate need of fosterparents: — Pleegzorg Nederland with Bijl PR, Deardan & Friends

Practice areas

Marketing Communications

Business-To-Business Marketing

• Tudder: Tinder for Cows — Hectare Agritech with Octopus Group

Consumer Marketing (Existing Product)

• Internet's Residency Exam — Reteaua de sanatate REGINA MARIA with McCann Worldgroup Romania, McCann PR

Consumer Marketing (New Product)

• Pillow Fight Club — Premier Inn with Golin

Integrated Marketing

• Data Literacy Project — Qlik with Brands2Life

Corporate Reputation

Institutional Image

• A Unique Bond — Boehringer Ingelheim with Burson Cohn & Wolfe

Employee Communications

• Compensation 4.0 — PwC Switzerland with Farner Consulting AG

Employer Branding

• Girls Can Be Engineers Too — Jaguar Land Rover for International Women in Engineering Day with W

Executive Communications

• Executive Communications — Abu Dhabi National Oil Company with

Capital Markets Communications

• Upsetting the odds: La Francaise des Jeux’s recording-breaking IPO — La Française des Jeux with Citigate Dewe Rogerson & Grayling

Engaging Society

Cause-Related Marketing

• The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

Community Relations

• The Patients Parliament — Novartis with Narva

Corporate Social Responsibility

• DO: Black — Doconomy with Hill Knowlton Strategies RBK Communication Making Waves

Public Education

Advocacy

Crisis Management

• A not so bad year for Huawei — Huawei with BCW Spain

Issues Management

• Issues Management - Just Eat — Just Eat with Headland Consultancy

Public Affairs

• THE UNEXPENDABLE NINE — 9 DIFFERENT HEALTHCARE ORGANIZATIONS with

Media Relations

Corporate Media Relations

• Tudder: Tinder for Cows — Hectare Agritech with Octopus Group

Product Media Relations (consumer media)

• Looking for love with UK media — Plenty of Fish with Tin Man

Product Media Relations (Trade Media)

• AVAST: 'Securing the lead role in the cybersecurity story' — AVAST with Finn Partners

Digital and Social Media

Digital Campaign

• #TrackRecord — LNER with Golin

Social Media/Social Networking Campaign

• Dear Condom II — RFSU AB with House of Radon

Influencer Marketing

• Romania has rocker blood — Rock FM with Rogalski Damaschin Public Relations and Most Wanted Advertising

Branded Journalism

• Sony Alpha Universe 2019 — Sony with Hope&Glory

Word of Mouth

• Get you vouchers out at the farm — Voucher Issuers Association with Interel Belgium SA

Experiential

Guerrilla Marketing

• Taste of Freedom — Deliveroo with LEWIS

Publicity Stunt

• Life Boat - The Experiment — Sea Watch e.V. with Serviceplan Germany and achtung! GmbH

Special Event

• Eternal Run — ASICS with Edelman UK

Sponsorship

• We Create History — Adidas with Swedish Football Association and Jung Relations

Trade Show

• Innovative Industries, Full of Energy — SENAAT GHC with Hanover

Specialist Audience

Marketing to Men

• The Journey to Future Men — Future Men with AxiCom

Marketing to Women

• The Vagina Emoji — Twitter with The Romans

Marketing to Youth

• SURVIVORS. Graphic Novels based on Gulag Former Prisoners' True Stories — The Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint

Marketing to Seniors

• Korian - The Alzheimer's Tour — Korian with BCW Italy

Multicultural Marketing

• New future for khanty people in Western Siberia — Lukoil with Orta Communications

In2 SABRE Awards

Earned Media

Best in Digital/Print Consumer Media (Earned)

• The Glenlivet Capsule Collection — The Glenlivet with Pangolin

Best in Digital/Print B2B Media (Earned)

• Tudder: Tinder for Cows — Hectare Agritech with Octopus Group

Best in Broadcast Media (Earned)

• New future for khanty people in Western Siberia — Lukoil with Orta Communications

Best in Product Reviews (Earned)

• IKEA & Sonos present SYMFONISK — Coebergh Communicatie & PR with

Best Earned Media with Influencers + Communities

• Beyond the Screen — Facebook with Hope&Glory

Best Persuasive Content

• DO: Black — Doconomy with Hill Knowlton Strategies RBK Communication Making Waves

Best Content Creation for Media Sites (Earned)

• Father's Day — Gillette with Hill Knowlton Strategies

Sponsored & Paid Media

Best Content Creation for Media Sites (Paid)

• How Equinor will face the climate challenges – easily Explained — Equinor with Schibsted Partnerstudio, IUM, TRY

Best Influencer Programs + Endorsements (Paid)

• Lag din egen lunsjreklame / Make Your Own Lunch-Commercial — The Norwegian Public Interest Organizations for Farmers with

Best Media Partnership

• Turning the internet purple — Follicular Lymphoma Foundation with Coolr

Best in Digital Marketing/Advertising

• Blood stem cell donation campaign — Blutspende SRK Schweiz with Farner Consulting AG

Social Media & Community Management

Best Use of Integrated Social Media

• Dear Condom II — RFSU AB with House of Radon

Best Use of Social Networks

• The Vagina Emoji — Twitter with The Romans

Best Use of Video Networks

• Project Stratos — Samsung Electronics Romania with MSL The Practice | Viral Studios

Best Use of Photo Networks

• The Unluckiest Traveller: #rsatravelphotofails — RSA with Edelman, Middle East

Best Use of Blogs

• Fountain of Goodness — Nornickel with Orta Communications

Best in Crowdsourcing & Co-Creating

• No Country For Canyons — Neste with Kurio

Best in Real-Time Engagement

• Viber and WWF: Saving Siberian Tiger — Viber and WWF with FleishmanHillard Vanguard

Best Meme/Viral Campaign

• Putting milkshakes on the National agenda — Burger King with Coolr

Best Use of Gamification/User-Generated Contests

• The All-Russian Initiative 'Vote For Your Skating Rink!' — NIVEA with Pro-Vision Communications

Brand Content & Creativity

Best in Brand Narratives

• Eternal Run — ASICS with Edelman UK

Best in Digital Brand Platforms

• The Banknote Concert — Samsung Electronics Romania with MSL The Practice | Leo Burnett Bucharest

Best in Brand Film/Video

• The moment of truth — Neste with Miltton, Cocoa & Vizeum

Best in Brand Animation

• Standing still for 7 more years: raising awareness about the forgotten patients — Roche with Grayling

Best Use of Illustrations + Photography

• Nobody Left Outside (NLO) — MSD with Interel Consultancy

Best in Audio: Podcasts + Music

• Monster Under The Bed podcast series — European Investment Bank with

Best in Identity Branding

• The Recycled Logo — Deep RiverRock with Edelman, Ireland

Best in Social Good + Public Service

• Coca-Cola Joined the fast — Coca-Cola Norway with Trigger

Analytics + Insights

Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

• National Index of Anxieties. New Tool for Public Opinion & Sentiment Monitoring — CROS with CROS

Best Use of Original/Commissioned Research for PR

• Edelman Intelligence for Mylan Saugella: Break the Taboo Campaign — Mylan (Saugella) with

Best in Measurement, Post-Campaign Analysis

• A Unique Bond — Boehringer Ingelheim with Burson Cohn & Wolfe

Best in Marketing Technology

• ComVix – a media analytics platform for real-time measurement and management of corporate reputation — Commetric with Commetric

Diamond SABRE Awards

Diamond Sabre Awards

The SABRE Award for Superior Achievement in Brand-Building

• The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

The SABRE Award for Superior Achievement in Reputation Management

• Oil & Gas 4.0 – Strengthening ADNOC’s Corporate Reputation as the National Oil Company of the Future — The Abu Dhabi National Oil Company (ADNOC) with ASDA'A BCW

The SABRE Award for Superior Achievement in Research and Planning

• Navigator 2019 — HSBC with FTI Consulting, Grey, PHD, Editions, Kantar, Hogarth and Creative Conduct

The SABRE Award for Superior Achievement in Measurement and Evaluation

• #ThisIsParenthood — WaterWipes with Golin

Silver SABRE Awards

Silver SABRE Awards

PR Agency Employee Program

• Pop Up Agency — Ketchum Pleon GmbH with

PR Agency Citizenship

• Not on our watch! Time to STOP social media abuse with AI — SomeBuddy with Netprofile

PR Agency Marketing

• National Index of Anxieties. New Tool for Public Opinion & Sentiment Monitoring — CROS with CROS

Thought Leadership in PR

• FTI Consulting Resilience Barometer 2019 — FTI Consulting with FTI Consulting

SABRE Awards EMEA 2019 - BEST IN SHOW

Winner

Protect her wings! - MSD Romania with Rogalski Damaschin Public Relations

Finalists

Pu:rest - a waste water beer — Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm

Old Milk — Coop with Edelman, Stockholm and Edelman, London

Protect her wings! — MSD Romania with Rogalski Damaschin Public Relations

Dear Condom — RFSU AB (the Swedish Association for Sexuality Education) with House of Radon

Explains a lot — Burger King with Coolr

SABRE Awards EMEA 2022 - CATEGORY WINNERS

Geographic

Africa

The Balkans

• Decathlon - Road to Malta — Decathlon Bulgaria Ltd with All Channels Communication Group

The Baltic

• Welcome to McDonald’s Team! — McDonald's Polska with MJCC

Benelux

• Healing the Industry for Physical Therapists — Actiegroep Fysiotherapie with DOK30 Communicatie

DACH

• Employer Branding Campaign — SBB with Farner Consulting AG

Central Eastern Europe

• True colors of Slovakia — ABSOLUT Vodka with TRIAD Advertising / PR Clinic

France

• #MAINTENANTONAGIT — FONDATION DES FEMMES with TBWA Corporate

Iberia

• Future Presidents — Big Fish - Off the hook creativity with

Mediterranean

• The Frequency of Love — Huawei with MSL Italia

The Middle East

• The Sun Flame Grilled Whopper — Burger King Kuwait with Memac Ogilvy, Boomtown Productions, Senyar Innovative Media

Nordics

• Pu:rest - a waste water beer — Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm

Russia and the Cis

• Corruption Park: Controversy as a way to disrupt indifference — European Union Anti-Corruption Initiative with Gres Todorchuk PR

Turkey

• Equal Dictionary — Arçelik A.Ş. with Mobi Wan

United Kingdom and Ireland

• #Babydoubles — evian with Golin

United Kingdom and Ireland

• Helping a Challenger Bank Take Flight — Starling Bank with Pagefield Communications

United Kingdom and Ireland

• There But Not There - A campaign to mark the centenary of WW1 — Remembered with Newsfeed PR

Multi-Country Programme

• Old Milk — Coop with Edelman, Stockholm and Edelman, London

Global Programme

• The Global Talent Crunch — Korn Ferry with Man Bites Dog

Industry sectors

Consumer Goods

Automotive

• WheelSwap — Ford with A WPP blended team

Fashion & Beauty

• Broken Windows — Harvey Nichols with Fanclub PR & TBWA London

Food & Beverage

• Red Stripe To The Rescue — Red Stripe with Braya

Home & Furniture

• #PlacesthatMatter — Whirlpool EMEA with APCO Worldwide Peliti Associati

Consumer Products

• Cyber-Crime: a campaign that didn't add up — HSBC UK with Weber Shandwick

Consumer Services

Entertainment

• Matilda Comes Up Trumps — Roald Dahl Story Company with Tin Man

Financial Services

• Square: Digital Towns — Square with Harvard

Food Service

• Explains a lot — Burger King with Coolr

Retailers

• TOG-ether — IKEA with Hope&Glory

Travel & Tourism

• On Track for Brand Fame — East Midlands Trains with Tin Man

Business-to-Business

Energy and Natural Resources

• Engineering Real-Life Heroes — Shell with Edelman, London (PR Agency) and Littte Dot Studios (Production)

Chemicals & Industrials

• The copper heart of Bulgaria – 60 years later, we made it all together — Aurubis Bulgaria with Chapter 4 Bulgaria

Professional Service Firms

• #HearItFromMe — Linkedin with Edelman, Middle East (PR Agency)

Real Estate & Construction

• CTP Art Wall — CTP Invest with Bison & Rose

Transportation & Logistics

• Aeroflot’s Sulimov Dogs as Special Children’s Guardian Angels — Aeroflot Airlines with FleishmanHillard Vanguard and Orta Communications

Technology

Consumer Electronics

• HP Sprocket - #reinventmemories — HP with Edelman

Technology: Hardware

• End Battery Strife: Recharge Your Mates — Huawei with Mischief PR

Technology: Software & Services

• The Interview — LinkedIn with BMB
• The New Golden Quarter: how LEWIS and Aptos showed that UK shopping behaviours are shifting — Aptos with LEWIS

Telecommunications

• Senior Gamer Club — Hungarian Telekom with Uniomedia

Web-Based Business

• THE unFORGOTTEN GOAL — eBay Corporate Services GmbH with Jung von Matt AG and achtung!

Healthcare

Animal Care

• Pupaid - making Lucy's Law a reality — Pupaid with Newington Communications

Consumer Health

• Always Fights to #EndPeriodPoverty — P&G with MSL UK at PG One

Healthcare Providers

• Superhope — Great Ormond Street Hospital with Hill Knowlton Strategies

Medical Technology

• Revolutionising Surgery for Good — CMR Surgical with Hanover Communications

Pharmaceutical: RX

• WTF is HPV? — Merck Sharp & Dohme with SEESAME Communication Experts, Slovakia

Non-Corporate

Associations

• Work Does not Discriminate — Confederation of Finnish Industries (EK) with Miltton

Educational and Cultural Institutions

• The Sound of Engineering — The Institution of Engineering and Technology with Tin Man

Government Agencies

• Pikpraat van Straat / 'Dicktalk' of the Street — Gemeente Rotterdam with Bijl PR & Vuurrood

Not-For-Profit Organizations

• The Opera No One Heard — NGO Vidchui with Gres Todorchuk PR

Practice areas

Marketing Communications

Business-To-Business Marketing

• The Out of Home Project — Clear Channel with Prime Weber Shandwick

Consumer Marketing (Existing Product)

• #MakeMoneyEqual — Starling Bank with Common Industry

Consumer Marketing (New Product)

• Elvie Pump on the catwalk at London Fashion Week — Elvie with Talker Tailor Trouble Maker Ltd.

Integrated Marketing

• BVG x adidas - The Ticket-Shoe — Berliner Verkehrsbetriebe (BVG) with Jung von Matt AG and GUD.berlin and achtung!

Corporate Reputation

Institutional Image

• Balletfestival — The Royal Danish Theatre with HAVE Communications

Employee Communications

• THE ADNOC WAY: Building Culture at the Abu Dhabi National Oil Company — Abu Dhabi National Oil Company (ADNOC) with

Employer Branding

• #HiredAsATeam - the most viral recruiting campaign ever — fischerAppelt AG with fischerAppelt AG
• The Lockdown — ABN AMRO with NewsLab, Code d'Azur

Executive Communications

• Meet Kiu! - Full CEO Dialog — BearingPoint with Klenk & Hoursch

Capital Markets Communications

• AXIS Capital "Tomorrow Matters Today" — AXIS Capital with AXIS Capital in-house team with Ketchum, Daggerwing, Brilliant Ink

Engaging Society

Cause-Related Marketing

• The Christmas advert that never was — Iceland Foods Ltd with Weber Shandwick

Community Relations

• GHANAIANS AGAINST CHILD ABUSE (GACA) — UNICEF and Governement of Ghana with Ogilvy Ghana

Corporate Social Responsibility

• BRAve — Avon with Be—it Agency

Public Education

• Duracell: Changing the Recycling Game — Duracell with PBN Hill Knowlton Strategies Russia

Advocacy

Crisis Management

• The Cape Town Water Emergency: from crisis to opportunity — South African Tourism with Weber Shandwick

Issues Management

• Helping Chile defend its borders through strategic international political communications — The Chilean Government with FTI Consulting

Public Affairs

• Protect her wings! — MSD Romania with Rogalski Damaschin Public Relations

Media Relations

Corporate Media Relations

• Food, restaurants and people: promoting and protecting McDonald's license to operate — McDonald's UK with Teneo, Red Consultancy, Stonehaven

Product Media Relations (consumer media)

• The Great British Coin Hunt — The Royal Mint with Hope&Glory

Product Media Relations (Trade Media)

• The "no bike' bike launch — VanMoof with Ballou

Digital and Social Media

Digital Campaign

• The Raoul Wallenberg Algorithm — Raoul Wallenberg Academy with Gullers Grupp

Social Media/Social Networking Campaign

• Explains a lot — Burger King with Coolr

Influencer Marketing

• #GetTheInsideOut — Lloyds with Unity

Branded Journalism

• Sony Alpha Universe — Sony Alpha with Hope&Glory

Word of Mouth

• The smallest McDonald’s in the world — McDonald's with Hill+Knowlton Strategies

Experiential

Guerrilla Marketing

• Waistcoat's Coming Home — Huawei with Mischief PR

Publicity Stunt

• Big Bell — Taco Bell with Edelman, London (PR Agency) and Unit9 (Production)

Special Event

• The Greyest Day of The Year — Hartwall Original Long Drink with Miltton, Bob the Robot, Dagmar, Lataamo

Sponsorship

• Home Swede Home — Svenska Spel and The Swedish FA with Jung Relations

Trade Show

• Let the cars speak — INFINITI Middle East with Four Communications Group

Specialist Audience

Marketing to Men

• #GoScalpBrave — Head & Shoulders with Ketchum

Marketing to Women

• We Are Female Fans — Carabao with W

Marketing to Youth

• Dear Condom — RFSU AB (the Swedish Association for Sexuality Education) with House of Radon

Multicultural Marketing

• The Proud Experience — Visit Oslo/Innovation Norway with Trigger Oslo

In2 SABRE Awards

Earned Media

Best in Digital/Print Consumer Media (Earned)

• Pu:rest - a waste water beer — Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm

Best in Digital/Print B2B Media (Earned)

• Helping the good guys look cooler than the crooks — SonicWall with Positive

Best in Broadcast Media (Earned)

• BVG x adidas - The Ticket-Shoe — Berliner Verkehrsbetriebe (BVG) with Jung von Matt AG and GUD.berlin and achtung!

Best in Product Reviews (Earned)

• The "no bike' bike launch — VanMoof with Ballou

Best Earned Media with Influencers + Communities

• True colors of Slovakia — ABSOLUT Vodka with TRIAD Advertising / PR Clinic

Best Persuasive Content

• Some battles are worth fighting — Trygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus (lead agency), Go Electra (film agency).

Best Content Creation for Media Sites (Earned)

• We Are Female Fans — Carabao with W

Sponsored & Paid Media

Best Content Creation for Media Sites (Paid)

• Avent - The Science of Caring — Philips with Graffiti PR

Best Influencer Programs + Endorsements (Paid)

Best Media Partnership

• 72 hours — The Norwegian Directorate for Civil Protection (DSB) with Geelmuyden Kiese

Best in Digital Marketing/Advertising

• The Interview — LinkedIn with BMB

Social Media & Community Management

Best Use of Integrated Social Media

• Dear Condom — RFSU AB (the Swedish Association for Sexuality Education) with House of Radon

Best Use of Social Networks

• Red Stripe To The Rescue — Red Stripe with Braya

Best Use of Video Networks

• BEHIND THE SCIENCE — GSK with Porter Novelli

Best Use of Photo Networks

• 5 Challenges. 5 Photographers. — Nikon with Hill Knowlton Strategies

Best Use of Blogs

• An Editorial Approach to Content Marketing — Axis Communications with The Hoffman Agency

Best in Crowdsourcing & Co-Creating

• The PIPAS 2018 — Photobox with Cult.Brand and Hope&Glory

Best in Real-Time Engagement

• Explains a lot — Burger King with Coolr

Best Meme/Viral Campaign

• Lidl's Best Hater Fan — Lidl Romania with Jazz Communication

Best Use of Gamification/User-Generated Contests

• OMEN by HP Challenge — HP with Edelman, London (Agency)

Brand Content & Creativity

Best in Brand Narratives

• Givaudan 250 Odyssey — Givaudan with Lansons & Creativedge

Best in Digital Brand Platforms

• Sony Alpha Universe — Sony Alpha with Hope&Glory

Best in Brand Film/Video

• Oceanic Awakening — Wärtsilä with Miltton

Best in Brand Animation

• Pokemon Planet — The Pokemon Company with Hope&Glory

Best Use of Illustrations + Photography

• Superhope — Great Ormond Street Hospital with Hill Knowlton Strategies

Best in Audio: Podcasts + Music

• OBOS 24 — OBOS with JCP PR & Advertising, JCP Event, Ekko Agency, Atomic Soul

Best in Identity Branding

• CREATING THE BOEHRINGER INGELHEIM CNS STORY — Boehringer Ingelheim with Ogilvy Healthworld UK

Best in Social Good + Public Service

• Equality Works Better — IKEA Romania with MSL The Practice

Analytics + Insights

Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

• #24YouHaveThePower — Pfizer UK Vaccines with Burson Cohn & Wolfe

Best Use of Original/Commissioned Research for PR

• Revealing the true cost of financial crime — Refinitiv (The Financial and Risk business of Thomson Reuters is now Refinitiv) with FTI Consulting

Best in Measurement, Post-Campaign Analysis

• Some battles are worth fighting — Trygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus (lead agency), Go Electra (film agency).

Diamond SABRE Awards

Diamond Sabre Awards

Company of The Year

• Energy for Life: A Year in Communications — Abu Dhabi National Oil Company (ADNOC) with

The SABRE Award for Superior Achievement in Brand-Building

• Find Your Beautiful — Darling Nigeria with LSF|PR

The SABRE Award for Superior Achievement in Reputation Management

• Energy for Life: A Year in Communications — Abu Dhabi National Oil Company (ADNOC) with

The SABRE Award for Superior Achievement in Research and Planning

• #24YouHaveThePower — Pfizer Vaccines UK with Burson Cohn & Wolfe

The SABRE Award for Superior Achievement in Measurement and Evaluation

• #Team10Cal — Hartley's 10 Can Jelly pots with Aduro Communications

Silver SABRE Awards

Silver SABRE Awards

PR Agency Employee Program

• Cirkle - Employee Owned Model — Cirkle with Cirkle

PR Agency Citizenship

• Automatic Response — apple tree communications with

PR Agency Marketing

• PR Agency Marketing — Brands2Life with Brands2Life

Thought Leadership in PR

• Annual survey of the Russian PR industry — Buman Media with

SABRE Awards EMEA 2018 - BEST IN SHOW

SABRE Awards EMEA 2022 - CATEGORY WINNERS

In2 SABRE Awards

Earned Media

Best in Digital/Print Consumer Media (Earned)

• The 72 Hour Cabin — Visit Sweden with Prime Weber Shandwick (lead agency) Nice One (production company)

Best in Digital/Print B2B Media (Earned)

• Introducing Jane Whittaker, COO and CTO of Keystone Games — Keystone Games with Big Ideas Machine

Best in Broadcast Media (Earned)

• Oil Alert Wadden Sea — Rijkswaterstaat with Maatschap voor Communicatie, Leene Communicatie en VormVijf

Best in Product Reviews (Earned)

• Posture Straight Talk — Upright Technologies with Kaizo

Best Earned Media with Influencers + Communities

• Check your balls — Young Cancer / Ung Cancer with Cohn & Wolfe

Best Persuasive Content

• Cyberbullying: Not Okay — The Norwegian Directorate for Children, Youth and Family Affairs (Bufdir) with Geelmuyden Kiese, Sande Fredin, Hinda Fahre.

Best Content Creation for Media Sites (Earned)

• NOW TV Gets Grimey For The Walking Dead — NOW TV with Fever

Sponsored & Paid Media

Best Content Creation for Media Sites (Paid)

• Trust in Education — The Danish National Union of Upper Secondary School Teachers (Gymnasielærernes Lærerforening - GL) with Geelmuyden Kiese Denmark

Best Influencer Programs + Endorsements (Paid)

• #dotknijemocji — Canon Poland with dfusion communication

Best Media Partnership

• Philips Hue Finds Its VOICE — Philips Lighting UK with Ketchum, Havas, Pelling

Best in Digital Marketing/Advertising

• Sleep to Snow — Caledonian Sleeper with Weber Shandwick

Social Media & Community Management

Best Use of Integrated Social Media

• Life Uncensored — Pfizer with

Best Use of Social Networks

• Tabatha: the Tink.Act.Breathe chatbot — Boehringer Ingelhein with

Best Use of Video Networks

• MewTube: Black Friday for Argos — Argos with Hope&Glory

Best Use of Photo Networks

• #LookBackAtNikon — Nikon with Brands2Life

Best Use of Blogs

• Digital Empowers — Tata Consultancy Services with Tata Consultancy Services

Best in Crowdsourcing & Co-Creating

• Bright Minds Challenge — Royal DSM with SalterbaxterMSLGroup

Best in Real-Time Engagement

• THE GREAT CZECH PRESIDENTIAL DUEL — MICHAL HORACEK, CZECH PRESIDENTIAL CANDIDATE with Ewing Public Relations, s.r.o.

Best Meme/Viral Campaign

• BK LOVING "IT" — BURGER KING Deutschland GmbH with Emanate GmbH, Grabarz & Partner Werbeagentur GmbH

Best Use of Gamification/User-Generated Contests

• Save Tropical House — The Norwegian Agency for Development Cooperation with Gambit Hill Knowlton Strategies

Brand Content & Creativity

Best in Brand Narratives

• Project Horizon: one of the biggest mergers in the region, delivered successfully — Mubadala Investments Company - Group Communications with

Best in Digital Brand Platforms

• Virtually Real — HTC Vive with Hope&Glory

Best in Brand Film/Video

• Lynx 'Find your Magic' with Anthony Joshua — Lynx (Unilever) with W

Best in Brand Animation

• Catching the butterflies — Merck with Porter Novelli London

Best Use of Illustrations + Photography

• The Gift of Growing Up — World Child Cancer with Pegasus

Best in Audio: Podcasts + Music

• What's Cool? — RUStelefonen with

Best in Identity Branding

• PIMFA – Brand and logo development — Personal Investment Management & Financial Advice Association (PIMFA) with Cicero Group

Best in Social Good + Public Service

• The World's Most Eligible Bachelor — Ol Pejeta Conservancy with Ogilvy Africa / SuperSonic Africa / Black Bean Productions

Analytics + Insights

Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

• EY Brand Marketing Research – Finding the audience for the Digitisation debate — EY with Commetric

Best Use of Original/Commissioned Research for PR

• Travel in a Post-Brexit Era — HomeAway with Hotwire

Best in Measurement, Post-Campaign Analysis

• #ISeeMore — The Institution of Engineering and Technology with Tin Man

Best in Marketing Technology

• Mingla: Revolutionising professional networking — Miltton with Miltton

Geographic

Africa

The Baltic

Benelux

DACH

Central Eastern Europe

The Middle East

Nordics

Russia and the Cis

United Kingdom and Ireland

United Kingdom and Ireland

United Kingdom and Ireland

Global Programme

Industry sectors

Consumer Goods

Home & Furniture

Consumer Products

Consumer Services

Food Service

Retailers

Travel & Tourism

Business-to-Business

Chemicals & Industrials

Professional Service Firms

Technology

Consumer Electronics

Technology: Hardware

Technology: Software & Services

Web-Based Business

Healthcare

Animal Care

Medical Technology

Pharmaceutical: RX

Non-Corporate

Educational and Cultural Institutions

Government Agencies

Not-For-Profit Organizations

Practice areas

Marketing Communications

Business-To-Business Marketing

Consumer Marketing (Existing Product)

Consumer Marketing (New Product)

Integrated Marketing

Corporate Reputation

Institutional Image

Employee Communications

Employer Branding

Engaging Society

Cause-Related Marketing

Community Relations

Corporate Social Responsibility

Public Education

Advocacy

Public Affairs

Media Relations

Corporate Media Relations

Product Media Relations (consumer media)

Digital and Social Media

Digital Campaign

Social Media/Social Networking Campaign

Influencer Marketing

Branded Journalism

Word of Mouth

Experiential

Guerrilla Marketing

Publicity Stunt

Special Event

Specialist Audience

Marketing to Men

Marketing to Youth

Silver SABRE Awards

Silver SABRE Awards

PR Agency Employee Program

• #ProVisionGreen creative teambuilding: let the birds stay home — Pro-Vision Communications with

PR Agency Citizenship

• 5th Football World Cup of Children from Care Homes — Hope for Mundial with

PR Agency Marketing

• Who kidnapped CEO Hans Geelmuyden? — Geelmuyden Kiese with Geelmuyden Kiese

Thought Leadership in PR

• ‘The Middle East: A Region Divided’ - The Ninth Annual — ASDA'A Burson-Marsteller with

Diamond SABRE Awards

Diamond Sabre Awards

Company of The Year

The SABRE Award for Superior Achievement in Brand-Building

The SABRE Award for Superior Achievement in Reputation Management

The SABRE Award for Superior Achievement in Research and Planning

The SABRE Award for Superior Achievement in Measurement and Evaluation