Categories

Basic entry - $420

Inclusive of 1 practice area, 1 industry sector and 1 geography. Additional selections cost $80

Geographic

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $80 each.

1. Africa
2. The Balkans
Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Macedonia, Montenegro, Romania, Serbia.
3. The Baltic
Poland, Estonia, Latvia, Lithuania.
4. Benelux
Belgium, Netherlands, Luxembourg.
5. DACH
Deutschland, Austria, Switzerland.
6. Central Eastern Europe
Czech Republic, Hungary, Slovakia, Slovenia.
7. France
8. Iberia
Spain, Portugal.
9. Mediterranean
Italy, Greece, Cyprus and Malta.
10. The Middle East
11. Nordics
Denmark, Finland, Iceland, Norway, Sweden.
12. Russia and the Cis
Belarus, Kazakhstan, Moldova, Russia, Ukraine, etc.
13. Turkey
14. United Kingdom and Ireland
LESS THAN £ 50,000 in fees.
15. United Kingdom and Ireland
£ 50,000 - £100,000 in fees.
16. United Kingdom and Ireland
£100,000 in fees or more.
17. Multi-Country Programme
Multiple EMEA markets.
18. Global Programme
Multiple markets in multiple regions, led from EMEA.

Industry sectors

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $80 each.

Consumer Goods

19. Automotive
Includes automakers and automotive parts and suppliers.
20. Fashion & Beauty
21. Food & Beverage
Excluding restaurants and food service companies.
22. Home & Furniture
Household products not covered by the categories above, furnishings.
23. Consumer Products
Any consumer product not covered in categories above.

Consumer Services

24. Entertainment
For clients in the entertainment business, including film and TV companies, record labels, artists and celebrities, sports teams, video game manufacturers.
25. Financial Services
26. Food Service
Including restaurants.
27. Retailers
For retail outlets, not all products sold at retail.
28. Travel & Tourism
Includes hotels, airlines, tourism boards.

Business-to-Business

29. Energy and Natural Resources
Includes energy producers, mining companies and utilities.
30. Chemicals & Industrials
31. Professional Service Firms
Includes law firms, marketing services firms, management consulting firms, etc.
32. Real Estate & Construction
33. Transportation & Logistics
Includes shipping and logistics, aviation and aerospace and other transportation companies.

Technology

34. Consumer Electronics
35. Technology: Hardware
36. Technology: Software & Services
37. Telecommunications
38. Web-Based Business
Includes e-commerce companies that conduct the majority of their business on the Internet, may include dot-com divisions of retail companies, etc.

Healthcare

39. Animal Care
40. Consumer Health
Over-the-counter medications, nutraceuticals, etc.
41. Healthcare Providers
Insurance companies, hospitals, and other related providers.
42. Medical Technology
Includes healthcare IT companies, medical devices.
43. Pharmaceutical: RX
Also includes biotechnology companies.

Non-Corporate

44. Associations
Associations or coalitions consisting primarily of for-profit businesses; for charities.
45. Educational and Cultural Institutions
Schools, universities, museums, art galleries, performing arts venues, etc.
46. Government Agencies
Any government-sponsored campaign, domestic or overseas, including public education, tourism promotion, economic development.
47. Not-For-Profit Organizations
Excluding trade associations.

Practice areas

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $80 each.

Marketing Communications

48. Business-To-Business Marketing
49. Consumer Marketing (Existing Product)
50. Consumer Marketing (New Product)
51. Integrated Marketing
This category is designed to recognize campaigns in which public relations played a lead strategic role, alongside other disciplines/channels such as advertising, promotions, direct, digital, etc.

Corporate Reputation

52. Institutional Image
Can also be institutional image for non-profit group or association.
53. Employee Communications
A campaign directred at a company's existing employees.
54. Employer Branding
A campaign positioning a company to attract new employees.
55. Executive Communications
A campaign to position the CEO or other senior executives as leaders or auithories on a topic or industry.
56. Capital Markets Communications
Investor relations or financial media relations designed to reach shareholders and other financial stakeholders.

Engaging Society

57. Cause-Related Marketing
A campaign designed to increase sales or consumer engagement with a brand by linking that brand to an issue or cause.
58. Community Relations
A campaign designed to engage community stakeholders and improve relationships between a company and its neighbors, local or global) .
59. Corporate Social Responsibility
60. Public Education
A campaign designed to improve public health or drive awareness of an issue with important societal implications.

Advocacy

61. Crisis Management
62. Issues Management
63. Public Affairs
A campaign designed to influence attitudes on matters of public policy, legislation or regulation.

Media Relations

64. Corporate Media Relations
65. Product Media Relations (consumer media)
66. Product Media Relations (Trade Media)

Digital and Social Media

67. Digital Campaign
68. Social Media/Social Networking Campaign
69. Influencer Marketing
70. Branded Journalism
A campaign based around content created or curated by the PR team.
71. Word of Mouth
A campaign that seeks to build advocacy for a brand or customer among key stakeholders, using either/both online/offline channels to generate positive dialogue and discussion.

Experiential

72. Guerrilla Marketing
This category includes activities such as street branding, flash mobs, etc.
73. Publicity Stunt
74. Special Event
75. Sponsorship
This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship.
76. Trade Show
This category recognizes both the planning and execution of trade show exhibits and presence, and PR support for a company’s trade show presence.

Specialist Audience

77. Marketing to Men
78. Marketing to Women
79. Marketing to Youth
80. Marketing to Seniors
81. Multicultural Marketing
Includes campaigns designed to reach specific ethnic groups, gay and lesbian audiences, etc.

Diamond SABRE Awards - $100

Please select all the categories you would like to enter. Each selection costs $100 plus the basic entry fee ($420).

Diamond Sabre Awards

82. Company of The Year
This award will recognize a corporation (or other organization) that has embraced public relations as a key management discipline and can demonstrate that public relations has made a significant contribution over the course of the year to its overall performance. Winning submissions will demonstrate that organizational behavior and organizational communications are aligned, and that public relations activities attain the highest levels of integrity, authenticity, and effectiveness. (This category is NOT open to public relations agencies).
83. CEO of the Year
This award will recognize the chief executive who has worked diligently to enhance the role of public relations within his or her organization, or demonstrated a clear commitment to ensuring that the organization embraces the principles of ethical and effective public relations, in its culture, its communications and its actions. (This category is NOT open to public relations practitioners.) .
84. The SABRE Award for Superior Achievement in Brand-Building
This award will recognize public relations work that has played in a central role in brand strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a brand platform and explain how that platform shifted perceptions, built stronger customer relationships, and ultimately drove sales. .
85. The SABRE Award for Superior Achievement in Reputation Management
This award will recognize public relations work that has played in a central role in corporate strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders relationships, and ultimately contributed to corporate performance. .
86. The SABRE Award for Superior Achievement in Research and Planning
This award will recognize public relations campaigns that draw on original research and modern data and analytics to develop critical insights into the client and its audience, and use formal planning techniques to devise the most appropriate strategic approach to address a challenge or seize and opportunity. .
87. The SABRE Award for Superior Achievement in Measurement and Evaluation
This award will recognize public relations campaigns that made a meaningful and measurable contribution to an organization’s bottom-line results. Winning entries will focus on metrics such as stakeholder engagement, stakeholder attitudes, “net promoter score” (or similar), sales results, or business performance, and will make a compelling case that these results were directly related to effective communications. .

IN2 SABRE Awards

Each selection costs $80 plus the basic entry fee ($420). Your first selection is included in the basic entry fee (i.e. its $420 for 1 selection). Please select all the categories you would like to enter.

Experiential Marketing

Categories includes virtual and online events

88. Best in Live Events
This category includes activities that focus on people attending events, including live shows/concerts, guerilla marketing, flash mobs, in-store customer experiences, promotional stunts, etc. (Includes events from Q4 2019 onwards.).
89. Best in Online/Virtual Events
This category includes activities that bring people together online to attend virtual events, including conferences, awards, discussions, shows, webinars, live streaming, etc. Includes best use of virtual technology to replace live event.
90. Best in Digital Promo & Activation
This category includes any online/social media activity that leads to direct sales, prospecting, donations or other calls to action on online or social media platforms.
91. Best in Sponsorships
This category recognizes both the planning and execution of sponsorship activities and PR support to leverage that sponsorship. Includes sponsorship of online and virtual events and creative pivots as events moved online.
92. Best in Trade Shows & Awards
This category recognizes the planning and execution of trade shows, speaking and awards programs. For example, securing top-tier media for a client at crowded, noisy trade show or securing strategic speaking opportunities for a client. Includes virtual and online trade shows and awards programs.

Earned Media

These submissions should be anchored in a single piece of excellent earned coverage. The anchor media can be supported with additional pieces of coverage and/or syndication to show additional reach, scope and impact. Please include the anchor coverage or link to it in the submission.

93. Best in Digital/Print Media — General/Consumer/Lifestyle Media (Earned)
This category recognizes exceptional coverage that is earned on digital or traditional media across general, consumer and lifestyle media. Excludes paid content.
94. Best in Digital/Print Media — Business/Trade Media (Earned)
This category recognizes exceptional trade/business/B2B coverage that is earned on digital or traditional media. Excludes paid content.
95. Best in Digital/Print Media — Regional (Earned)
This category recognizes exceptional media coverage focused on a local area or region that is earned on digital or traditional media. Excludes paid content.
96. Best in Broadcast Media — National (Earned)
This includes exceptional broadcast coverage — online segments, tv talk shows, radio shows, podcasts, etc — earned on national broadcast media, includes digital broadcasts. Excludes paid content.
97. Best in Broadcast Media — Regional (Earned)
This includes exceptional broadcast coverage — online segments, TV talk shows, radio shows, podcasts, etc — earned on regional broadcast media, including digital broadcasts. Excludes paid content.
98. Best in Product Reviews (Earned)
This includes an exceptional print/digital/broadcast product review featured in any media, including news sites, subject matter sites, blogs, podcasts, etc.
99. Best Earned Media with Influencers + Communities
This includes earned digital, print or broadcast placements with influencers. Includes YouTube, blogs, subject matter experts, parenting blogs, YouTube experts, etc. Excludes paid content.
100. Best Persuasive Content
Includes content intended to persuade and/or change thinking, including speeches, opinion pieces, award entries, etc. This category is open to paid or unpaid placements, the emphasis is on the power of the piece to persuade.
101. Best Content Creation for Media Sites (Earned)
This includes content strategically created and placed — via earned/unpaid means — in any news media (print, digital or broadcast), online community (blogs, YouTube, influencers) etc. Does not include paid placements. Content includes bylines, videos, podcasts, infographics etc. .

Sponsored & Paid Media

These submissions should be anchored in a single piece of paid or sponsored media that should be included within the entry. The lead media can be supported with additional pieces of coverage and/or syndication to show additional reach, scope and impact.

102. Best Content Creation for Media Sites (Paid)
This includes content strategically created and placed — via paid means — in any media (print, digital, broadcast), online community (blogs, YouTube, influencers, etc). Content includes bylines, videos, podcasts, infographics etc. .
103. Best Influencer Programs + Endorsements (Paid)
This includes securing a paid placement, mention or promotion of a product, brand or company on social media (includes influencer programs), entertainment vehicle (film, tv show, online etc.) and/or an endorsement from celebrities or other influencers.
104. Best Media Partnership
This category includes any strategic brand/media partnerships, for example to promote an event, conduct a survey, etc. Can be paid or unpaid. .
105. Best SEO/Content Distribution Program (Paid + Organic)
This includes initiatives designed to optimize search, SEO and/or the distribution and syndication of content, including organic and paid SEO initiatives, paid content distribution/syndicates, and paid social media placements.
106. Best in Digital Marketing/Advertising
This includes any online marketing/advertising, including interactive content/advertising, email marketing, e-commerce, QR codes, etc.

Social Media & Community Management

107. Best Overall Use of Social Media & Platforms
This category recognizes brands that strategically integrate outreach across social channels and platforms to build, reach and engage communities and audiences.
108. Best Use of Social Networks
This category spotlights the use social networks (including Facebook, Twitter, Instagram, Snap, TikTok, Linkedin, etc) for engagement, including community building, crowdsourcing, real-time/crisis response, recruitment, content creation/amplification, influencer outreach, etc.
109. Best Use of Social Video
This category recognizes the best use of social video (like Youtube, Instagram Live, Facebook video, Tiktok or other similar platforms) for engagement, including community building, crowdsourcing, real-time/crisis response, recruitment, content creation/amplification, influencer outreach, etc.
110. Best Use of Social Photos
This category evaluates the best use of photo networks (like instagram, pinterest, snap, tumblr or similar platforms) for engagement, including community building, crowdsourcing, real-time/crisis response, recruitment, content creation/amplification, influencer outreach, etc.
111. Best Use of Social Publishing / Blogs
This category evaluates the best use of online publishing platforms (like medium, blogs, linkedin publishing and others) for thought-leadership, engagement, recruiting, community building, crowdsourcing, real-time/crisis response, etc.
112. Best in Crowdsourcing & Co-creating
The best use of social media communities to source ideas, content, product iteration or any other initiatives co-created between the community and brand.
113. Best in Real-time Engagement
This includes using social media to respond in real-time to crises or related breaking news or events that impact a brand and/or its community.
114. Best in AI/Virtual Reality/Augmented Reality/Immersive Technology
This category recognizes brands that are using technology innovations to expand the ways they can engage, communicate and activate with their stakeholders, especially in this virtual-first world.
115. Best Meme/Viral Campaign
The best idea, image, or video that resonates culturally with audiences.
116. Best Use of Gamification/User-Generated Contests
This category includes online and offline games and competitions to engage audiences and/or build communities.

Brand Content & Creativity

Please include the content that’s being evaluated within your submission.

117. Best in Brand Narratives
This category recognizes all forms of storytelling content (content, video, podcast, etc) that is created and used by a brand tell its story and engage audiences. .
118. Best in Digital Brand Platforms
This category recognizes digital platforms — websites, microsites, downloadable apps, email marketing, etc — to support a brand's narratives and storytelling.
119. Best in Brand Film/Video
This includes informational, educational, entertainment and other video content developed to tell a brand’s story and engage audiences, includes live action and animated videos.
120. Best Use of Illustrations + Photography
This category recognizes the use of infographics, visual design, photography, typography, etc to communicate a brand’s story to audiences.
121. Best in Audio: Podcasts + Music
This category looks specifically at brands tapping into podcasts or using music to tell their story.
122. Best in Identity Branding
This category includes any brand and identity work, including logos, posters, package design, marketing collateral, etc.
123. Best in Social Good + Public Service + Activism
This includes corporate-community partnerships, public service work, activist, and pro bono work.
124. Best in Brand Purpose
The category recognizes brand narratives/corporate positioning that communicates, activates or engages audiences around a brand's purpose or mission.

Analytics + Insights

125. Best Use of Original/Commissioned Research for PR
This category recognizes original or commissioned research conducted to support public relations or other communications initiatives.
126. Best in Measurement, Post-Campaign Analysis
This category recognizes research, data, or analytics designed to measure the impact of a campaign or other pr/marketing initiative. Includes analytics platforms, data analysis, surveys, focus groups, etc. .
127. Best in Marketing Technology
This category recognizes excellence in marketing technologies developed by a brand, agency or vendor for media intelligence, threat monitoring, influencer targeting, content amplification/distribution, social monitoring, etc. Also includes influencer databases, wire services, etc. .

Innovation Excellence

128. Innovator of the Year — Agency
This category spotlights PR, communications and marketing professionals on the agency side who empower and enable reputation and communication excellence and innovation for their clients. .
129. Innovator of the Year — Brand
This category spotlights PR, communications and marketing professionals on the brand-side who empower and enable reputation and communication excellence and innovation within their organizations. .
130. Innovator of the Year — Business Leader
This category spotlights brand business leaders — beyond communication, PR and marketing — who support and empower reputation and communication innovation and excellence within their organizations. .

Silver SABRE Awards

Each selection costs $100 plus the basic entry fee ($420). Your first selection is included in the basic entry fee (i.e. its $420 for 1 selection).

Silver SABRE Awards

131. PR Agency Employee Program
For communications between an agency or in-house PR department and its own team members.
132. PR Agency Citizenship
For pro-bono work, volunteerism, and philanthropic programs designed to strengthen the relationship of an agency with the wider community .
133. PR Agency Marketing
Building the brand or reputation of a public relations agency.
134. Thought Leadership in PR
For books, speeches, bylined articles, original research and other thought leadership activities designed to elevate awareness and understanding of PR and/or a particular PR agency .