SABRE Awards Asia-Pacific 2025 - CATEGORY WINNERS

Geographic

Australia/New Zealand

• #WeCanDoIt: International Women’s Day campaign — LinkedIn with VCCP

Greater China

• U=U: Decriminalizing people with HIV — Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

Indian Sub-continent

• Protekt India Movement with Indian Railways — Godrej Protekt with Godrej Group

Japan

• Belated Congratulations With Flowers — Nippon flower Council with Dentsu Inc.

Korea

• Hope Full Campaign — 11STREET with Prain Global

South-East Asia

• Save Our Seafarers — Uniteam Marine with ERA

Multi-Country (at least 2 countries)

• Sunkist Crossing – Welcome to the Grove — Sunkist Growers with Edelman Hong Kong

Regional (more than 5 countries)

• #WeCanDoIt: International Women’s Day campaign — LinkedIn with VCCP

Global (led out of Asia-Pacific with work in other regions)

• Kia VR Driving Center (VRDC) — Kia with KPR

Industry sectors

Consumer Goods

Automotive

• Kia VR Driving Center (VRDC) — Kia with KPR

Fashion & Beauty

• #GroomTheirFuture with Gillette Barber Suraksha (Safety) Programme — Gillette India with Genesis BCW

Food & Beverage

• Sunkist Crossing – Welcome to the Grove — Sunkist Growers with Edelman Hong Kong

Home & Furniture

• Making India Sleep Well — Sleepwell with Genesis BCW

Consumer Products

• “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness — Libresse with BlueFocus Digital

Consumer Services

Entertainment

• PROJECT UNI-FORM — VOGUE x ANGUS CHIANG with Ogilvy Taiwan

Financial Services

• Charting the Course for Global Business Increase — EquitiesFirst with Ruder Finn Asia/RFI Asia

Food Service

• Eat Equal — Westlife Development Ltd with AvianWE

Retailers

• Road to Recreate — adidas Singapore with Current Global

Travel & Tourism

• QT Biggest Staycay — QT Hotels & Resorts with Sling & Stone

Business-to-Business

Energy and Natural Resources

• Solar Forest — Hanwha Group with Innocean Worldwide

Chemicals & Industrials

• Old factory goes SMART! — Schneider Electric Korea with the spring company

Professional Service Firms

• Executive Loneliness — EGN Singapore with PINPOINT PR Pte Ltd

Real Estate & Construction

• CoreLogic: Making Property Data Accessible — CoreLogic with Alexander PR

Transportation & Logistics

• Cannings Purple Helped Hyzon To Accelerate the Energy Transition — Hyzon Motors with Cannings Purple

Technology

Consumer Electronics

• From Voice Assistant to Teaching Assistant - Amazon Alexa Bastar Campaign — Amazon Devices, India with The PRactice

Technology: Hardware

• Why is online better than offline — Schneider Electric Korea with the spring company

Technology: Software & Services

• TUNA SCOPE 2020 — Kura Sushi, Inc. with DENTSU INC.

Telecommunications

• Telkomsel Terus Bergerak Maju — PT Telekomunikasi Selular with Hill Knowlton Strategies Indonesia

Web-Based Business

• The One and Only Questionnaire in the World — HAN LIN PUBLISHING CO., LTD. with Ogilvy Taiwan

Healthcare

Consumer Health

• Putting Eye Care On The Health Agenda — Johnson & Johnson Vision with DeVries Global Singapore

Healthcare Providers

• VHIS is Relevant to You — FWD Life Insurance Company (Bermuda) Limited with Sinclair

Medical Technology

• Sleep Better. Perform Better. — ResMed Asia with APCO Worldwide

Pharmaceutical: RX

• See What Lies Beneath — Novartis Pharmaceuticals (HK) Limited with Current Global

Non-Corporate

Associations

• Protekt India Movement with Indian Railways — Godrej Protekt with Godrej Group

Educational and Cultural Institutions

• Positioning LASALLE College of the Arts — LASALLE College of the Arts with PINPOINT PR Pte Ltd

Government Agencies

• You Haven't Been Drinking Alone — Alcohol and Drug Foundation with Icon Agency

Not-For-Profit Organizations

• Strengthening Survivor Voice in Anti-Human Trafficking Space — Kamonohashi Project with Chase India

Practice areas

Marketing Communications

Business-To-Business Marketing

• Avalon/SoftBank Robotics: Generating New Product Sales Volumes, Sales Enquiries — Avalon SteriTech with Ruder Finn Asia

Consumer Marketing (Existing Product)

• ＃Let’s connect Santaro — KDDI with DENTSU.INC

Consumer Marketing (New Product)

• From mother’s bags to family bags — Daio Paper Corporation with Dentsu Inc. and Dentsu Public Relations Inc.

Integrated Marketing

• 2020 Shell Eco-Marathon “Minds in Motion” Campaign — Shell with BCW

Corporate Reputation

Institutional Image

• Poetry Festival at Hotel Royal Chiaohsi — Hotel Royal Chiaohsi with Ogilvy Taiwan

Employee Communications

• Culture Connect Campaign — Becton Dickinson with SPAG

Employer Branding

• For All: An Employer that Values Your Differences — Micron Technology with Golin Taipei

Executive Communications

• CreditorWatch — Mapping the health of the Australian economy — CreditorWatch with Sling & Stone

Capital Markets Communications

• OR IPO - Together for the Greater Growth — PTT Oil and Retail Business Plc. (OR) with Ogilvy Public Relations Worldwide Limited

Engaging Society

Cause-Related Marketing

• Still Six Lives — Red Nose with Icon Agency

Community Relations

• Save Our Seafarers — Uniteam Marine with ERA

Corporate Social Responsibility

• From Voice Assistant to Teaching Assistant - Amazon Alexa Bastar Campaign — Amazon Devices, India with The PRactice

Public Education

• #BehindTheMask — Mind Hong Kong with Sinclair

Advocacy

Crisis Management

• Road to Recreate — adidas Singapore with Current Global

Issues Management

• Save Our Seafarers — Uniteam Marine with ERA

Public Affairs

• U=U: Decriminalizing people with HIV — Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

Media Relations

Corporate Media Relations

• Skills Ignition SG - Empowering Singaporeans today, for tomorrow — Google Singapore with Tate Anzur

Product Media Relations (consumer media)

• Introducing ETFs to everyday Australians — BetaShares with Honner

Product Media Relations (Trade Media)

• Avalon/SoftBank Robotics: Generating New Product Sales Volumes, Sales Enquiries — Avalon SteriTech with Ruder Finn Asia

Digital and Social Media

Digital Campaign

• Transforming retail with AI-based AR — SenseMARS

Social Media/Social Networking Campaign

• Midnight-Temptation Anime — Saga Prefecture with Dentsu Inc.

Influencer Marketing

• Hope Full Campaign — 11STREET with Prain Global

Branded Journalism

• Jiran-Hyperlocal Content & Commerce Platform — TM Net Sdn. Bhd. with Edelman Malaysia

Word of Mouth

• Weaving Garment Workers Together — SMART Myanmar with the European Union with ERA

Experiential

Publicity Stunt

• Eau De Holiday — Hotels.com with Weber Shandwick

Special Event

• Love Beyond Borders — Médecins Sans Frontières (MSF Taiwan) with Era Ogilvy

Sponsorship

• Champion Restart — Nike with Weber Shandwick

Specialist Audience

Marketing to Men

• Viatris VIAGRA Social Media Campaign — Viatris with Ogilvy Beijing

Marketing to Women

• Britannia Marie Gold My Startup 2.0 Home-makers Turn Job-Creators — Britannia with Genesis BCW

Marketing to Youth

• “Non-scripted” Documentary: The Beauty of Age 18 is Only For Once — Rejoice with BlueFocus Digital

Multicultural Marketing

Diamond SABRE Awards

Diamond Sabre Awards

Company of The Year

• CoreLogic: Making Property Data Accessible — CoreLogic with Alexander PR

CEO of the Year

• Dawn of an Era with M1's New Brand — M1 with Mutant Communications

The SABRE Award for Superior Achievement in Brand-Building

• From the World's Factory to the World's Engine — Lenovo with BCW

The SABRE Award for Superior Achievement in Reputation Management

• LG Local Legends / #LGLocalLegends — LG Electronics Australia with Hill Knowlton Strategies Australia (PR) Tonic The Agency (Digital)

The SABRE Award for Superior Achievement in Research and Planning

• TUNA SCOPE 2020 — Kura Sushi, Inc. with DENTSU INC.

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Road to Recreate — adidas Singapore with Current Global

In2 SABRE Awards

Earned Media

Digital and Print Media

• Making India Know Proteins 'Soy' Much Better — Right To Protein with FleishmanHillard India

Broadcast Media (Radio/Television)

• Keeping the love for flying alive — Qatar Airways with Hill Knowlton Strategies

Creation of Persuasive Content

• Save Our Seafarers — Uniteam Marine with ERA

Best In Digital/Print B2b Media

• Old factory goes SMART! — Schneider Electric Korea with the spring company

Sponsored and Paid Media

Media Partnership

Public Service Announcement - broadcast, digital or print.

• You Haven't Been Drinking Alone — Alcohol and Drug Foundation with Icon Agency

Best Influencer Programs Endorsements (Paid)

• The First Menstruation Themed Live Stream Exhibition Event of Libresse New Product Launch — Libresse with BlueFocus Digital

Best SEO/Content Distribution Program (Paid Organic)

Advertising - broadcast, digital or print.

• “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness — Libresse with BlueFocus Digital

Social Media and Community Management

Best use of global social networking platforms

• When Inspiration Pops — Wildcats (for Singha Soda) with ERA

Best use of Asian social platforms

• Love For City Guardian, Protect Her Against the Sun — CLARINS with Ruder Finn Thunder

Best In Real-Time Engagement

• Weaving Garment Workers Together — SMART Myanmar with the European Union with ERA

Best Meme/Viral Campaign

• The Chicken Dance — KFC with ERA

Digital & Creative Categories

Brand Digital Platforms

• Kia VR Driving Center (VRDC) — Kia with KPR

Digital Newsrooms

• Jiran-Hyperlocal Content & Commerce Platform — TM Net Sdn. Bhd. with Edelman Malaysia

Digital Video

• “Non-scripted” Documentary: The Beauty of Age 18 is Only For Once — Rejoice with BlueFocus Digital

Podcast/Webinar/Webcast

• Weaving Garment Workers Together — SMART Myanmar with the European Union with ERA

Branding and Identity- including logo and other design work

• Drop 158 Festival by Budweiser — Budweiser with The Orangeblowfish

SABRE Awards Asia-Pacific 2025 - CATEGORY WINNERS

Geographic

Australia/New Zealand

• Michelin Impossible — KFC with opr in partnership with Ogilvy Australia

Greater China

• 7.5 million people rejected Liu Wen’s invitation to take pictures online — vivo with BlueFocus Digital

Indian Sub-continent

• Rethink Notions of Masculinity - #ManEnough — Gillette India with Genesis BCW

Japan

• Saving Laundry from Zombie Odors — Lion Corporation with Dentsu Inc. and Dentsu Public Relations Inc.

Korea

• The Hanwha Hack: The Newsroom That Turned Confusion to Cohesion — Hanwha with Weber Shandwick / Hancomm

South-East Asia

• Museum of Claims — Manulife Singapore with AKA Asia & TBWA

Multi-Country (at least 2 countries)

• Innovation with Deep Impact - Building a Community of Deep Tech Daredevils for Our Future World — SGInnovate with IN.FOM

Regional (more than 5 countries)

• MAKING EVERY SECOND COUNT — Tik Tok with Allison Partners

Global (led out of Asia-Pacific with work in other regions)

• Enabling the fashion world to “Feel So Right” with TENCEL™ brand strategic communication campaign — Lenzing AG with BCW

Industry sectors

Consumer Goods

Automotive

• MissIon Alpha C-2019 BMW Aftersales Technology Experience Day — BMW with BlueFocus Digital

Fashion & Beauty

• Rethink Notions of Masculinity - #ManEnough — Gillette India with Genesis BCW

Food & Beverage

• TUNA SCOPE — Sojitz Corporation with Dentsu Inc.

Home & Furniture

• Saving Laundry from Zombie Odors — Lion Corporation with Dentsu Inc. and Dentsu Public Relations Inc.

Consumer Products

• Liberating Our Periods_Libresse Women Marketing Campaign — Libresse with BlueFocus Digital

Consumer Services

Entertainment

• “SAVE LIONS” Project by Seibu Lions — Seibu Lions Inc. with Dentsu Inc. and Dentsu Public Relations Inc.

Financial Services

• DBS Sparks Mini-Series Season 2: Everyday Heroes for a Better World — DBS Bank with NA

Food Service

• Michelin Impossible — KFC with opr in partnership with Ogilvy Australia

Retailers

• GSS: Experience Singapore — Singapore Retailers Association with Mutant

Travel & Tourism

• Solosophy — Hotels.com with Weber Shandwick

Business-to-Business

Energy and Natural Resources

• Creating social value through innovation and communications — China Petroleum & Chemical Corporation (SINOPEC) with Brunswick Group

Chemicals & Industrials

• Creating social value through innovation and communications — China Petroleum & Chemical Corporation (SINOPEC) with Brunswick Group

Professional Service Firms

• Our Response to COVID-19 in Singapore — Certis

Real Estate & Construction

• #BeatTheVirus - COVID-19 Digital Engagement Campaign — Colliers International

Technology

Consumer Electronics

• HP Escape Therapy — HP Inc. with Edelman Australia

Technology: Hardware

• Corning Gorilla Glass headlines India's biggest youth festival — Corning Gorilla Glass with FleishmanHillard India

Technology: Software & Services

• Telework Life Manga Comic Campaign — Cisco Japan with FleishmanHillard Japan

Telecommunications

• Unifi: Second Chance — Unifi: Telekom Malaysia with Edelman Malaysia

Web-Based Business

• Go Global with Amazon Online Campaign — Amazon Global Selling with Ruder Finn Shanghai

Healthcare

Consumer Health

• The Little Book of Poo — Nestlé with Current Global

Healthcare Providers

• Mentemia App Launch — Mentemia with Boyd PR New Zealand

Medical Technology

• Change Enablers - Organizational Fitness Program (OFP) - Employee Engagement — BECTON DICKINSON (BD) with SPAG

Pharmaceutical: RX

• "My Skin" — Novartis Malaysia with Edelman Malaysia

Non-Corporate

Associations

• #NBAInMyBackyard — NBA Pvt Ltd with Genesis BCW and WordsWork

Educational and Cultural Institutions

• STI Career Camp — PAGEONE

Government Agencies

• My Parent's Passion — Singapore Tourism Board with ERA Myanmar

Not-For-Profit Organizations

• The Perfect Voiceovers — Causes for Animals Singapore with Edelman Singapore

Practice areas

Marketing Communications

Business-To-Business Marketing

• Time for a Pay Check? — Ascender with CampaignLab

Consumer Marketing (Existing Product)

• Museum of Claims — Manulife Singapore with AKA Asia & TBWA

Consumer Marketing (New Product)

• TUNA SCOPE — Sojitz Corporation with Dentsu Inc.

Integrated Marketing

• Enabling the fashion world to “Feel So Right” with TENCEL™ brand strategic communication campaign — Lenzing AG with BCW

Corporate Reputation

Institutional Image

• Grab for Good — Grab

Employee Communications

• Gilead Step Up Challenge — Gilead Sciences with APCO Worldwide

Employer Branding

• Spotlight on Employees. Living our Values and Inspire. — Texas Instruments with Golin Taiwan

Executive Communications

• Executive Communication Innovations for Microsoft Asia President Ahmed Mazhari — Microsoft with Edelman

Capital Markets Communications

• H K's vital role in securing Asia’s largest 2018/19 M&A — Anta with Hill Knowlton Strategies

Engaging Society

Cause-Related Marketing

• Narrowing the Divide for Disadvantaged Children in Asia — Samsung Southeast Asia & Oceania

Community Relations

• #KitaVsCorona — Grab

Corporate Social Responsibility

• Solar Boat : Clean Up Mekong — Hanwha Group with Innocean Worldwide

Public Education

• Stop the Drama — Manulife Singapore with AKA Asia & TBWA

Advocacy

Crisis Management

• Our Response to COVID-19 in Singapore — Certis

Public Affairs

• Solar Boat : Clean Up Mekong — Hanwha Group with Innocean Worldwide

Media Relations

Corporate Media Relations

• Leading the Next Generation of US Stock Trading — TD Ameritrade with FleishmanHillard Hong Kong, FleishmanHillard Singapore

Product Media Relations (consumer media)

• HONOR Project Seeing is Believing — HONOR with BCW Hong Kong

Digital and Social Media

Digital Campaign

• CDIFS “Fun in the AiR” AR Exhibition – digital campaign to boost recovery economy — Chengdu International Finance Square (Chengdu IFS)

Social Media/Social Networking Campaign

• From Packaging To Pop Culture: LAY’S Smile Story — PepsiCo India with Edelman India

Influencer Marketing

• GrabBike #AntiNgaret — Grab with Ogilvy Indonesia & Image Dynamics

Branded Journalism

• Eat Your Words — Froebel-kan

Word of Mouth

• The Perfect Voiceovers — Causes for Animals Singapore with Edelman Singapore

Experiential

Publicity Stunt

• Michelin Impossible — KFC with opr in partnership with Ogilvy Australia

Special Event

• #NBAInMyBackyard — NBA Pvt Ltd with Genesis BCW and WordsWork

Sponsorship

• FWD North Pole Marathon 2019 — FWD Life Insurance Company (Bermuda) Limited with MSL Hong Kong

Trade Show

• Roboy Star of CIIE — Infineon with Archetype China

Specialist Audience

Marketing to Women

• Liberating Our Periods_Libresse Women Marketing Campaign — Libresse with BlueFocus Digital

Marketing to Youth

• Vans Encourages Creative Expression Among Chinese Young Generation with #OH My Vans Challenge — Vans with pH7 Communications

Multicultural Marketing

• A new take on influencer marketing for Generation Z — LG Electronics with Synergy Hill+Knowton Strategies

In2 SABRE Awards

Earned Media

Digital and Print Media

• India Protein Day — Right To Protein

Broadcast Media (Radio/Television)

• High-So to All-So — Coca-Cola with ERA Myanmar

Creation of Persuasive Content

• The Billie System: Upcycling for a Sustainable Future — Novetex Textiles with CatchOn, A Finn Partners Company

Best In Digital/Print B2b Media

• Innovation with Deep Impact - Building a Community of Deep Tech Daredevils for Our Future World — SGInnovate with IN.FOM

Best In Product Reviews (Earned)

• BOSCH NEW BEGINNINGS — BOSCH with Allison and Partners

Sponsored and Paid Media

Media Partnership

• Societe Generale Rugby World Cup Fanzone — Societe Generale

Public Service Announcement - broadcast, digital or print.

• 'Protein For Better Immunity' — Right To Protein with FleishmanHillard India

Best Influencer Programs Endorsements (Paid)

• Liberating Our Periods_Libresse Women Marketing Campaign — Libresse with BlueFocus Digital

Best SEO/Content Distribution Program (Paid Organic)

• High-So to All-So — Coca-Cola with ERA Myanmar

Advertising - broadcast, digital or print.

• Connecting KIDS — Kiko Network/CAN-Japan (Climate Action Network) with Dentsu Inc. and Dentsu Public Relations Inc.

Social Media and Community Management

Best use of global social networking platforms

• Muscle Suits 'Every' - To help save the active backbone of Japan's industry — Innophys with BlueCurrent Japan

Best use of visual social platforms

• The Ultimate Internship — OPPO Australia and New Zealand with CampaignLab

Best use of Asian social platforms

• 7.5 million people rejected Liu Wen’s invitation to take pictures online — vivo with BlueFocus Digital

Best In Real-Time Engagement

• 7.5 million people rejected Liu Wen’s invitation to take pictures online — vivo with BlueFocus Digital

Best Meme/Viral Campaign

• From Packaging To Pop Culture: LAY’S Smile Story — PepsiCo India with Edelman India

Digital & Creative Categories

Brand Digital Platforms

• Mind HK: Breaking the HK Mental Health Taboo — Mind Hong Kong with Sinclair

Digital Newsrooms

• The Hanwha Hack: The Newsroom That Turned Confusion to Cohesion — Hanwha with Weber Shandwick / Hancomm

Digital Video

• The Perfect Voiceovers — Causes for Animals Singapore with Edelman Singapore

Branding and Identity- including logo and other design work

• The Broken Dagger: The Speak-Easy Bar Inspired by The Gods. — The Broken Dagger with The Orangeblowfish

Diamond SABRE Awards

Diamond Sabre Awards

Company of The Year

• Solar Boat : Clean Up Mekong — Hanwha Group with Innocean Worldwide

Brand-Building

• Solar Boat : Clean Up Mekong — Hanwha Group with Innocean Worldwide

Reputation Management

• Grab for Good — Grab

Research and Planning

• Saving Laundry from Zombie Odors — Lion Corporation with Dentsu Inc. and Dentsu Public Relations Inc.

Measurement and Evaluation

• LENZING AG: Enabling the fashion world to “Feel So Right” with TENCEL™ on Social Media — Lenzing AG with BCW

SABRE Awards Asia-Pacific 2025 - CATEGORY WINNERS

Geographic

Australia/New Zealand

• The Global Four-Day Movement — Perpetual Guardian with Alexander PR

Greater China

• The “Kiss” Campaign — Vienna Tourist Board with Archetype China

Indian Sub-continent

• Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather

Japan

• NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.

Korea

• Who Sprinkled Salt on My Cake! — Eisai Korea with Weber Shandwick Korea/ McCANN Health Korea

South-East Asia

• Holiday Quickies — AirAsia with W Asia & The Teeth

Multi-Country (at least 2 countries)

• She Makes It Work — Monster.com with Mutant Communications

Regional (more than 5 countries)

• Establishing Vivo as an Innovative Brand with NEX — Vivo with Edelman Hong Kong

Global (led out of Asia-Pacific with work in other regions)

• The Global Four-Day Movement — Perpetual Guardian with Alexander PR

Industry sectors

Consumer Goods

Automotive

• Do you think YOGA can sell more truck lubricants? — Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare

Fashion & Beauty

• OLAY Women's Day 2019 — P$G OLAY with DeVries Global

Food & Beverage

• Gut Bacteria Zoo — Kellogg with Edelman

Home & Furniture

• Happiness Starts at Home — Bosch Home Appliances with Allison Partners

Consumer Products

• Huddle’s Kanga Cover — Huddle with Sling & Stone

Consumer Services

Entertainment

• NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.

Financial Services

• Break Bias, Create Possibilities — China CITIC Bank Credit Card with Ruder Finn

Food Service

Retailers

• Chengdu IFS Parcours Art Festival- Art Fuels Commerce in Beautiful Fashion — Chengdu International Finance Square (CDIFS)

Travel & Tourism

• Is New Zealand Worth The Time? — Air New Zealand with Weber Shandwick Taiwan

Business-to-Business

Energy and Natural Resources

• GRASSROOTS COMMUNICATION THROUGH FOLK ART — Cairn Oil & Gas, Vedanta Ltd. with Weber Shandwick

Chemicals & Industrials

• From Enemy to Family — LCY Education Foundation with Era Ogilvy

Professional Service Firms

• Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather

Real Estate & Construction

• From Rubbish to Roads – turning waste plastics and toner into better quality asphalt roads — Close the Loop with Market Eye

Transportation & Logistics

• Launching Japan’s Next Generation of Women Leaders in STEM — Lockheed Martin with APCO Worldwide

Technology

Consumer Electronics

• Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu — Staqu Technologies with Value 360 Communications

Technology: Hardware

• Intel Mobileye: Building Trust, Saving Lives — Intel/Mobileye with Ogilvy Beijing

Technology: Software & Services

• Google Online Safety Park — Google Singapore with Tate Anzur

Telecommunications

• Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar

Web-Based Business

• Helping Little India's offline mom & pop stores remain relevant in today’s digital economy — Dei Holdings with PRecious Communications

Healthcare

Consumer Health

• DETTOL BANEGA SWACHH INDIA — DETTOL BANEGA SWACHH INDIA with AvianWE

Healthcare Providers

• The Infertility myth-busters — Nova IVI Fertility with Adfactors PR

Medical Technology

• Royal Philips raises the alarm on sleep disorders and respiratory health — Royal Philips with Omnicom Public Relations Group

Pharmaceutical: RX

• The cUUpcakes — Roche Hong Kong Limited with DNA Medical Communications

Non-Corporate

Associations

• Creating an association of multi-sectoral partners to accelerate road safety in Gurugram — ABInBev with AvianWE

Educational and Cultural Institutions

• The Hardest Lesson — Lungteng Cutural Co., Ltd. with Ogilvy & Mather Taiwan

Government Agencies

• Shape Our Tomorrow — Early Childhood Development Agency (ECDA) with Ogilvy Singapore

Not-For-Profit Organizations

• Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather

Practice areas

Marketing Communications

Business-To-Business Marketing

• Cabcharge Digital Pass - An Australian-first digital taxi ticket — Cabcharge Australia with Howorth Communications, part of opr Agency

Consumer Marketing (Existing Product)

• NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.

Consumer Marketing (New Product)

• Yeh Diwali HONOR Wali’ (A Diwali with HONOR) — HONOR with Genesis BCW

Integrated Marketing

• The cUUpcakes — Roche Hong Kong Limited with DNA Medical Communications

Corporate Reputation

Institutional Image

• Diversity in Disaster Preparation — Yahoo! Japan with Dentsu In.

Employer Branding

• We're Hiring...Based on Looks! — ISEHAN Co., Ltd. with Dentsu Inc.

Executive Communications

• LAUNCHING THE IMPOSSIBLE IN SINGAPORE: THE FUTURE OF FOOD — Impossible Foods with AKA Asia

Capital Markets Communications

• Singapore Press Holdings: Driving Positive Market Perceptions — Singapore Press Holdings Ltd with Tulchan Communications LLP

Engaging Society

Cause-Related Marketing

• High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar

Community Relations

• Do you think YOGA can sell more truck lubricants? — Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare

Corporate Social Responsibility

• Wings for our girls — Mahindra Group with Adfactors PR

Public Education

• Keep It Pumping — Novartis with SPAG Asia

Advocacy

Crisis Management

• Delisting Mauritius as a High-Risk Jurisdiction — Economic Development Board of Mauritius with MSL India

Issues Management

• Beyond the Label — National Council of Social Service (NCSS) with Ogilvy Singapore

Public Affairs

• Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather

Media Relations

Corporate Media Relations

• Diversity in Disaster Preparation — Yahoo! Japan with Dentsu In.

Product Media Relations (consumer media)

• It's Sydney Time — Sydney Beer Co with Red Havas, BD and BLVD

Product Media Relations (Trade Media)

• Is New Zealand Worth The Time? — Air New Zealand with Weber Shandwick Taiwan

Digital and Social Media

Digital Campaign

• Air China Land Your Dream Digital Campaign — Air China with BCW Beijing

Social Media/Social Networking Campaign

• Ode to the Last Maharaja — Narendra Bhawan Bikaner with PR Pundit Public Relations Private Limited

Influencer Marketing

• Sport18: Here to Create — adidas Singapore with Current Global

Branded Journalism

• The A List — National Arts Council with Ogilvy Singapore

Word of Mouth

• The Global Four-Day Movement — Perpetual Guardian with Alexander PR

Experiential

Guerrilla Marketing

• Celebrating the Yellow Fellow — Child Rights and You with Adfactors PR

Publicity Stunt

• Gut Bacteria Zoo — Kellogg with Edelman

Special Event

• adidas x Parley, Run For The Oceans — adidas India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.

Sponsorship

• All The Stories Are True — Converse with BCW

Trade Show

• GREAT Festival of Innovation — Department for International Trade of the UK Government with Sinclair

Specialist Audience

Marketing to Men

• INTRODUCING BLEISURE TO JAPAN — Hotels.com with Weber Shandwick Singapore

Marketing to Women

• Chando "She says" Campaign — Chando with Shanghai Soho Square

Marketing to Youth

• HONOR Artology — HONOR with BCW Hong Kong

Multicultural Marketing

• Jewellery beyond gender — Senco Gold and Diamonds with Adfactors PR

Diamond SABRE Awards

Diamond Sabre Awards

Brand-Building

• Emotional Nutrition — GSK with Genesis BCW

Reputation Management

• PNB Back On Track — Punjab National Bank with Genesis BCW

Research and Planning

• Diversity in Disaster Preparation — Yahoo! Japan with Dentsu In.

Measurement and Evaluation

• Sport18: Here to Create — adidas Singapore with Current Global

In2 SABRE Awards

Earned Media

Digital and Print Media

• Jollibee Going Global: Making a Filipino Brand Matter in the Big Apple — Jollibee Foods Corporation with Pulse Communication Manila, Ogilvy Chicago, Geometry Toronto, Runaway Robot

Broadcast Media (Radio/Television)

• High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar

Creation of Persuasive Content

• Mars Wrigley Littered Gum Education Program — Mars Wrigley with BlueFocus Digital

Best In Digital/Print B2B Media

• Discover Choice — Mitsubishi Aircraft Corporation with Edelman

Best In Product Reviews (Earned)

• Is New Zealand Worth The Time? — Air New Zealand with Weber Shandwick Taiwan

Sponsored and Paid Media

Media Partnership

• MPT & MNL Breathe Life Into Youth Football — Myanma Posts & Telecommunications with ERA Myanmar

Public Service Announcement - broadcast, digital or print.

• Wings for our girls — Mahindra group with Adfactors PR

Best Influencer Programs Endorsements (Paid)

• Coca-Cola Reconnects Myanmar Youth To Their Tea Culture — Coca-Cola with ERA Myanmar

Best SEO/Content Distribution Program (Paid Organic)

• Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar

Advertising - broadcast, digital or print.

• JOY STORY II：JOY and Koi — JD

Social Media and Community Management

Best use of global social networking platforms

• Imagine Your Korea — Korea Tourism Organization

Best use of visual social platforms

• ‘Conti Cities: Driving Forward the Engagement Economy’ — Continental Tires with Ketchum

Best use of Asian social platforms

• COFFEE IS NOT JUST BLACK OR WHITE — Nescafe Dolce Gusto with Weber Shandwick

Best In Real-Time Engagement

• NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.

Digital & Creative Categories

Brand Digital Platforms

• TUNA SCOPE — Sojitz Corporation with Dentsu

Digital Newsrooms

• Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar

Digital Video

• #ThisIsMyCNY: A Fresh Perspective on Chinese New Year Traditions — HSBC with RFI Asia

Podcast/Webinar/Webcast

• United to end TB — Indian Medical Association with Adfactors PR

Branding and Identity- including logo and other design work

• Women's Day Marketing-Be more “selfish” and live more poetically — P&G with Bluefocus Digital Marketing Guangzhou

SABRE Awards Asia-Pacific 2025 - CATEGORY WINNERS

Geographic

Australia/New Zealand

• Stop The Horror — Go Gentle Australia with Cummins & Partners

Greater China

• Chando "Beautiful Surgery Lines" Campaign — JALA Group Company with Shanghai Soho Square Advertising Co., Ltd.

Indian Sub-continent

• Carton Le Aao, Classroom Banao — Tetra Pak India with Burson Cohn & Wolfe (Genesis Burson-Marsteller)

Japan

• Changing Housework from a JOB to JOY — Procter and Gamble Japan K.K. with Dentsu Inc. and Dentsu Public Relations Inc.

Korea

• It's Not You. It's the Iron — Philips

South-East Asia

• Shell Emotion Tracking Study — Shell Malaysia with Edelman Malaysia

Multi-Country (at least 2 countries)

• Man's Best Friend - Introducing the Hotels.com Pug Mascot — Hotels.com with Weber Shandwick Singapore

Regional (more than 5 countries)

• Bring Out The Bold With Listerine Healthy White — Listerine with Allison Partners

Global (led out of Asia-Pacific with work in other regions)

• Palau Pledge — The Palau Legacy Project with Host/Havas and Red Agency

Industry sectors

Consumer Goods

Automotive

• Mercedes-Benz Star Fund World Heritage Sites Sustainable Livelihood Project — Mercedes-Benz China (Beijing Mercedes-Benz Sales Service Co., Ltd.) with Ruder Finn China

Fashion & Beauty

• SK-II #ChangeDestiny I Never Expire Campaign — P&G with DeVries Global

Food & Beverage

• Australian Macadamias announces Macadamia — Australian Macadamias with Red Agency

Home & Furniture

• Just laugh, SING and be secure — Godrej Security Solutions with Adfactors PR

Consumer Products

• When Jailbirds Sang — Godrej Security Solutions with Adfactors PR Pvt. Ltd.

Consumer Services

Entertainment

• Simcity Buildit School of Politics — Electronic Arts K.K. with dentsu

Financial Services

• The Great Singapore Replay — Temasek with Zeno Communications Singapore Pte Ltd

Food Service

• foodpanda Leads the Sustainability Change — foodpanda with W Asia

Retailers

• We are Here To Create — adidas Singapore with Creation Singapore

Travel & Tourism

• Jetstar Asia - Stay Home this Lunar New Year — Jetstar Asia with AKA Asia

Business-to-Business

Energy and Natural Resources

• VOICING CHILDREN’S PLEA FOR SAFE DRIVING — Shell Myanmar with TODAY Ogilvy & Mather Myanmar

Chemicals & Industrials

• Sinopec Open Day — SINOPEC with BrunswickGroup

Professional Service Firms

• Transforming Bell Pottinger Asia into Klareco Communications: a phoenix from the ashes — Klareco Communications

Real Estate & Construction

• They Built This City - Revealing the Sacrifices by Migrant Workers in Singapore — Paya Lebar Quarter by Lendlease with FleishmanHillard Singapore

Technology

Consumer Electronics

• HUAWEI X Rex Tso "From Zero to Hero" — Huawei Mobile with Ogilvy

Technology: Hardware

• Penny's New Year Party — NVIDIA with Hill Knowlton Strategies

Technology: Software & Services

• Orchestrating a Choral Symphony: Driving sales impact through employee advocacy and social selling — NetApp with Text100 India

Telecommunications

Web-Based Business

• Kobo's Bookstore Therapy: A YouTuber's Diagnosis — Rakuten Kobo with Ogilvy

Healthcare

Consumer Health

• Granny's Secret — Prevail with Hill Knowlton Strategies

Healthcare Providers

• Better Half's Bitter Truth — Nova IVI Fertility with Adfactors PR

Medical Technology

• Intel: Envisioning Hope for Autism — Intel with Ogilvy Beijing

Pharmaceutical: RX

• Every Life is Precious — Sanofi Genzyme with SPAG

Non-Corporate

Associations

• Batting for a lower GST for Budget Hotels — OYO with Adfactors PR

Educational and Cultural Institutions

• RESETTING THE NTU SINGAPORE CORPORATE IDENTITY — NANYANG TECHNOLOGICAL UNIVERSITY

Government Agencies

• Palau Pledge — The Palau Legacy Project with Host/Havas and Red Agency

Not-For-Profit Organizations

• Facing up to Schizophrenia: the fight for better support, treatment and acceptance — Hong Kong Association of Psychosocial Rehabilitation with Weber Shandwick

Practice areas

Marketing Communications

Business-To-Business Marketing

• SAP CX Consumer Insights Campaign 2017 — SAP Customer Experience with FleishmanHillard Singapore

Consumer Marketing (Existing Product)

• Vicks 'Touch of Care' that Moved Millions — P&G Vicks with 20:20 MSL

Consumer Marketing (New Product)

• Do You Dare? — Mills & Boon with FORWARD Agency

Integrated Marketing

• Dr.Ci:Labo and the Puru Puru Movement — Johnson & Johnson with Golin

Corporate Reputation

Institutional Image

• LOCOMO CHALLENGE — LOCOMO CHALLENGE COUNCIL

Employee Communications

• METRO Calendar Connects every employee on WeChat — METRO

Employer Branding

• Diversity and Inclusion — Johnson and Johnson with FleishmanHillard India

Executive Communications

• From the Industrial to the Invisible Revolution: Heralding the Age of AI in Asia — Microsoft with IN.FOM

Capital Markets Communications

• Razer's IPO in Hong Kong — Razer Inc. with Instinctif Partners

Engaging Society

Cause-Related Marketing

• Carton Le Aao, Classroom Banao (Get Your Carton and Make A Classroom) — Tetra Pak with Burson Cohn & Wolfe (Genesis Burson-Marsteller)

Community Relations

• They Built This City - Revealing the Sacrifices by Migrant Workers in Singapore — Paya Lebar Quarter by Lendlease with FleishmanHillard Singapore

Corporate Social Responsibility

• STORY CAN Stop Bullying — Coca-Cola Foundation

Public Education

• PET Bottles: What is recyclable is not a Waste! — PET Packaging Association for Clean Environment (PACE) with First Partners

Advocacy

Crisis Management

• RESCUING CRYPTO-CURRENCY FROM INDIA’S BIGGEST FINANCIAL CRISIS — Koinex with Value 360 Communications

Issues Management

• Addressing Privacy Breach: the taking and sharing of intimate images without consent — Brieana Rose: Privacy Campaigner with Sefiani Communications Group, Fiona McLay, Brieana Rose

Public Affairs

• Addressing Privacy Breach: the taking and sharing of intimate images without consent — Brieana Rose: Privacy Campaigner with Sefiani Communications Group, Fiona McLay, Brieana Rose

Media Relations

Corporate Media Relations

• Making India the Global Food Hub — Ministry of Food Processing with Burson Cohn & Wolfe (Genesis Burson-Marsteller)

Product Media Relations (consumer media)

• Capture Different — GoPro with FleishmanHillard India

Product Media Relations (Trade Media)

• Finding the X Factor: Unveiling OPPO Flagship Phone Find X to the World — OPPO with BCW (Burson-Marsteller)

Digital and Social Media

Digital Campaign

• It's Not You. It's the Iron — Philips

Social Media/Social Networking Campaign

• DreamLab DreamJob Campaign — Vodafone Foundation with Hill Knowlton Strategies

Influencer Marketing

• “Find What Matters” A New Creative Brand Communications Platform for Consumer Engagement by Hennessy — Moet Hennessy Diageo

Branded Journalism

• Great Failure — FROEBEL-KAN CO., LTD. with dentsu inc.

Word of Mouth

• Man on the Curtain — LEOPALACE21 with DENTSU INC.

Experiential

Guerrilla Marketing

• 'Be Real' : Microsoft Pirates A Celebrity — Microsoft with Echo Myanmar

Publicity Stunt

• Ben and Jerry’s 2 Scoop Ban — Ben and Jerry’s with Red Agency

Special Event

• Great Failure — FROEBEL-KAN CO., LTD. with dentsu inc.

Sponsorship

• BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018 — P&G with Ketchum

Specialist Audience

Marketing to Men

• With Ayyappa’s blessings, Vodafone protects children — Vodafone India with Adfactors PR

Marketing to Women

• Chando "Beautiful Surgery Lines" Campaign — JALA Group Company with Shanghai Soho Square Advertising Co., Ltd.

Marketing to Youth

• Cosplay Encyclopedia — Kodansha with Dentsu Inc

Multicultural Marketing

Diamond SABRE Awards

Diamond Sabre Awards

Brand-Building

• BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018 — P&G with Ketchum

Reputation Management

• Monaco - Cryptocurrency in Every Wallet — Monaco with The Hoffman Agency

Research and Planning

• Nameless chores — Daiwa House Industry Co., Ltd. with Dentsu Public Relations Inc.

Measurement and Evaluation

• Launching Majestic Princess: Where Western Luxury Meets Chinese Flavour — Princess Cruises with BCW

In2 SABRE Awards

Earned Media

Digital and Print Media

• Stop The Horror — Go Gentle Australia with Cummins & Partners

Broadcast Media (Radio/Television)

• Canon captures Down Under From Above — Canon Australia with opr Agency

Creation of Persuasive Content

• Cosplay Encyclopedia — Kodansha with Dentsu Inc

Best In Product Reviews (Earned)

• Gong Cha Singapore - Comeback Kid of 2017 — Gong Cha Singapore with Huntington Communications Pte Ltd

Sponsored and Paid Media

Media Partnership

• MOTRIN® Children Fever Express 2017 — Shanghai Johnson & Johnson Pharmaceuticals Ltd. with Burson Cohn & Wolfe

Public Service Announcement - broadcast, digital or print.

Best Influencer Programs Endorsements (Paid)

• Uncle Siu's English Reading Week — Book Depository with Golin

Advertising - broadcast, digital or print.

• Unlock the Amazing Winter Olympic Experience Together — P&G(Procter & Gamble) with Bluefocus Digital Marketing Agency (Guangzhou)

Social Media and Community Management

Best use of global social networking platforms

• Porsche boldly uses LinkedIn as its corporate communications platform — Porsche LinkedIn

Best use of visual social platforms

• Play With Your Food — LOTTE with DENTSU INC.

Best use of Asian social platforms

• Chando "Beautiful Surgery Lines" Campaign — JALA Group Company with Shanghai Soho Square Advertising Co., Ltd.

Best In Real-Time Engagement

• Overcoming All Odds: Celebrating the Chalkboard IT Teacher — Microsoft Asia with IN.FOM

Best Meme/Viral Campaign

• Pampers Positive — Procter & Gamble (P&G) with MSL Vietnam (Publicis One)

Digital & Creative Categories

Brand Digital Platforms

• Shell Emotion Tracking Study — Shell Malaysia with Edelman Malaysia

Digital Newsrooms

• Owning the News Agenda with a Modern Brand Newsroom — Microsoft Asia with IN.FOM

Digital Video

• Changing Housework from a JOB to JOY — Procter and Gamble Japan K.K. with Dentsu Inc. and Dentsu Public Relations Inc.

Branding and Identity- including logo and other design work

• RESETTING THE NTU SINGAPORE CORPORATE IDENTITY — NANYANG TECHNOLOGICAL UNIVERSITY