SABRE Awards Asia-Pacific 2018 - BEST IN SHOW
Finalists

Addressing Privacy Breach: the taking and sharing of intimate images without consent — Brieana Rose: Privacy Campaigner with Sefiani Communications Group, Fiona McLay, Brieana Rose

'Be Real' : Microsoft Pirates A Celebrity — Microsoft with Echo Myanmar

Palau Pledge — The Palau Legacy Project with Host/Havas and Red Agency

Stop The Horror — Go Gentle Australia with Cummins & Partners

Changing Housework from a JOB to JOY — Procter and Gamble Japan K.K. with Dentsu Inc. and Dentsu Public Relations Inc.

Intel: Envisioning Hope for Autism — Intel with Ogilvy Beijing

VOICING CHILDREN’S PLEA FOR SAFE DRIVING — Shell Myanmar with TODAY Ogilvy & Mather Myanmar

HUAWEI X Rex Tso "From Zero to Hero" — Huawei Mobile with Ogilvy

Simcity Buildit School of Politics — Electronic Arts K.K. with dentsu

Chando "Beautiful Surgery Lines" Campaign — JALA Group Company with Shanghai Soho Square Advertising Co., Ltd.

Great Failure — FROEBEL-KAN CO., LTD. with dentsu inc.

DreamLab DreamJob Campaign — Vodafone Foundation with Hill Knowlton Strategies

When Jailbirds Sang — Godrej Security Solutions with Adfactors PR Pvt. Ltd.

Vicks 'Touch of Care' that Moved Millions — P&G Vicks with 20:20 MSL

Shell Emotion Tracking Study — Shell Malaysia with Edelman Malaysia

They Built This City - Revealing the Sacrifices by Migrant Workers in Singapore — Paya Lebar Quarter by Lendlease with FleishmanHillard Singapore
SABRE Awards Asia-Pacific 2022 - CATEGORY WINNERS
Geographic
Australia/New Zealand
- Stop The Horror — Go Gentle Australia with Cummins & Partners
Greater China
- Chando "Beautiful Surgery Lines" Campaign — JALA Group Company with Shanghai Soho Square Advertising Co., Ltd.
Indian Sub-continent
- Carton Le Aao, Classroom Banao — Tetra Pak India with Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Japan
- Changing Housework from a JOB to JOY — Procter and Gamble Japan K.K. with Dentsu Inc. and Dentsu Public Relations Inc.
Korea
- It's Not You. It's the Iron — Philips with
South-East Asia
- Shell Emotion Tracking Study — Shell Malaysia with Edelman Malaysia
Multi-Country (at least 2 countries)
- Man's Best Friend - Introducing the Hotels.com Pug Mascot — Hotels.com with Weber Shandwick Singapore
Regional (more than 5 countries)
- Bring Out The Bold With Listerine Healthy White — Listerine with Allison Partners
Global (led out of Asia-Pacific with work in other regions)
- Palau Pledge — The Palau Legacy Project with Host/Havas and Red Agency
Industry sectors
Consumer Goods
Automotive
- Mercedes-Benz Star Fund World Heritage Sites Sustainable Livelihood Project — Mercedes-Benz China (Beijing Mercedes-Benz Sales Service Co., Ltd.) with Ruder Finn China
Fashion & Beauty
- SK-II #ChangeDestiny I Never Expire Campaign — P&G with DeVries Global
Food & Beverage
- Australian Macadamias announces Macadamia — Australian Macadamias with Red Agency
Home & Furniture
- Just laugh, SING and be secure — Godrej Security Solutions with Adfactors PR
Consumer Products
- When Jailbirds Sang — Godrej Security Solutions with Adfactors PR Pvt. Ltd.
Consumer Services
Entertainment
- Simcity Buildit School of Politics — Electronic Arts K.K. with dentsu
Financial Services
- The Great Singapore Replay — Temasek with Zeno Communications Singapore Pte Ltd
Food Service
- foodpanda Leads the Sustainability Change — foodpanda with W Asia
Retailers
- We are Here To Create — adidas Singapore with Creation Singapore
Travel & Tourism
- Jetstar Asia - Stay Home this Lunar New Year — Jetstar Asia with AKA Asia
Business-to-Business
Energy and Natural Resources
- VOICING CHILDREN’S PLEA FOR SAFE DRIVING — Shell Myanmar with TODAY Ogilvy & Mather Myanmar
Chemicals & Industrials
- Sinopec Open Day — SINOPEC with BrunswickGroup
Professional Service Firms
- Transforming Bell Pottinger Asia into Klareco Communications: a phoenix from the ashes — Klareco Communications with
Real Estate & Construction
- They Built This City - Revealing the Sacrifices by Migrant Workers in Singapore — Paya Lebar Quarter by Lendlease with FleishmanHillard Singapore
Technology
Consumer Electronics
- HUAWEI X Rex Tso "From Zero to Hero" — Huawei Mobile with Ogilvy
Technology: Hardware
- Penny's New Year Party — NVIDIA with Hill Knowlton Strategies
Technology: Software & Services
- Orchestrating a Choral Symphony: Driving sales impact through employee advocacy and social selling — NetApp with Text100 India
Telecommunications
Web-Based Business
- Kobo's Bookstore Therapy: A YouTuber's Diagnosis — Rakuten Kobo with Ogilvy
Healthcare
Consumer Health
- Granny's Secret — Prevail with Hill Knowlton Strategies
Healthcare Providers
- Better Half's Bitter Truth — Nova IVI Fertility with Adfactors PR
Medical Technology
- Intel: Envisioning Hope for Autism — Intel with Ogilvy Beijing
Pharmaceutical: RX
- Every Life is Precious — Sanofi Genzyme with SPAG
Non-Corporate
Associations
- Batting for a lower GST for Budget Hotels — OYO with Adfactors PR
Educational and Cultural Institutions
- RESETTING THE NTU SINGAPORE CORPORATE IDENTITY — NANYANG TECHNOLOGICAL UNIVERSITY with
Government Agencies
- Palau Pledge — The Palau Legacy Project with Host/Havas and Red Agency
Not-For-Profit Organizations
- Facing up to Schizophrenia: the fight for better support, treatment and acceptance — Hong Kong Association of Psychosocial Rehabilitation with Weber Shandwick
Practice areas
Marketing Communications
Business-To-Business Marketing
- SAP CX Consumer Insights Campaign 2017 — SAP Customer Experience with FleishmanHillard Singapore
Consumer Marketing (Existing Product)
- Vicks 'Touch of Care' that Moved Millions — P&G Vicks with 20:20 MSL
Consumer Marketing (New Product)
- Do You Dare? — Mills & Boon with FORWARD Agency
Integrated Marketing
- Dr.Ci:Labo and the Puru Puru Movement — Johnson & Johnson with Golin
Corporate Reputation
Institutional Image
- LOCOMO CHALLENGE — LOCOMO CHALLENGE COUNCIL with
Employee Communications
- METRO Calendar Connects every employee on WeChat — METRO with
Employer Branding
- Diversity and Inclusion — Johnson and Johnson with FleishmanHillard India with
Executive Communications
- From the Industrial to the Invisible Revolution: Heralding the Age of AI in Asia — Microsoft with IN.FOM
Capital Markets Communications
- Razer's IPO in Hong Kong — Razer Inc. with Instinctif Partners
Engaging Society
Cause-Related Marketing
- Carton Le Aao, Classroom Banao (Get Your Carton and Make A Classroom) — Tetra Pak with Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Community Relations
- They Built This City - Revealing the Sacrifices by Migrant Workers in Singapore — Paya Lebar Quarter by Lendlease with FleishmanHillard Singapore
Corporate Social Responsibility
- STORY CAN Stop Bullying — Coca-Cola Foundation with
Public Education
- PET Bottles: What is recyclable is not a Waste! — PET Packaging Association for Clean Environment (PACE) with First Partners
Advocacy
Crisis Management
- RESCUING CRYPTO-CURRENCY FROM INDIA’S BIGGEST FINANCIAL CRISIS — Koinex with Value 360 Communications
Issues Management
- Addressing Privacy Breach: the taking and sharing of intimate images without consent — Brieana Rose: Privacy Campaigner with Sefiani Communications Group, Fiona McLay, Brieana Rose
Public Affairs
- Addressing Privacy Breach: the taking and sharing of intimate images without consent — Brieana Rose: Privacy Campaigner with Sefiani Communications Group, Fiona McLay, Brieana Rose
Media Relations
Corporate Media Relations
- Making India the Global Food Hub — Ministry of Food Processing with Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Product Media Relations (consumer media)
- Capture Different — GoPro with FleishmanHillard India with
Product Media Relations (Trade Media)
- Finding the X Factor: Unveiling OPPO Flagship Phone Find X to the World — OPPO with BCW (Burson-Marsteller)
Digital and Social Media
Digital Campaign
- It's Not You. It's the Iron — Philips with
Social Media/Social Networking Campaign
- DreamLab DreamJob Campaign — Vodafone Foundation with Hill Knowlton Strategies
Influencer Marketing
- “Find What Matters” A New Creative Brand Communications Platform for Consumer Engagement by Hennessy — Moet Hennessy Diageo with
Branded Journalism
- Great Failure — FROEBEL-KAN CO., LTD. with dentsu inc.
Word of Mouth
- Man on the Curtain — LEOPALACE21 with DENTSU INC.
Experiential
Guerrilla Marketing
- 'Be Real' : Microsoft Pirates A Celebrity — Microsoft with Echo Myanmar
Publicity Stunt
- Ben and Jerry’s 2 Scoop Ban — Ben and Jerry’s with Red Agency
Special Event
- Great Failure — FROEBEL-KAN CO., LTD. with dentsu inc.
Sponsorship
- BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018 — P&G with Ketchum
Specialist Audience
Marketing to Men
- With Ayyappa’s blessings, Vodafone protects children — Vodafone India with Adfactors PR
Marketing to Women
- Chando "Beautiful Surgery Lines" Campaign — JALA Group Company with Shanghai Soho Square Advertising Co., Ltd.
Marketing to Youth
- Cosplay Encyclopedia — Kodansha with Dentsu Inc
Multicultural Marketing
Diamond SABRE Awards
Diamond Sabre Awards
Brand-Building
- BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018 — P&G with Ketchum
Reputation Management
- Monaco - Cryptocurrency in Every Wallet — Monaco with The Hoffman Agency
Research and Planning
- Nameless chores — Daiwa House Industry Co., Ltd. with Dentsu Public Relations Inc.
Measurement and Evaluation
- Launching Majestic Princess: Where Western Luxury Meets Chinese Flavour — Princess Cruises with BCW
In2 SABRE Awards
Earned Media
Digital and Print Media
- Stop The Horror — Go Gentle Australia with Cummins & Partners
Broadcast Media (Radio/Television)
- Canon captures Down Under From Above — Canon Australia with opr Agency
Creation of Persuasive Content
- Cosplay Encyclopedia — Kodansha with Dentsu Inc
Best In Product Reviews (Earned)
- Gong Cha Singapore - Comeback Kid of 2017 — Gong Cha Singapore with Huntington Communications Pte Ltd
Sponsored and Paid Media
Media Partnership
- MOTRIN® Children Fever Express 2017 — Shanghai Johnson & Johnson Pharmaceuticals Ltd. with Burson Cohn & Wolfe
Public Service Announcement - broadcast, digital or print.
Best Influencer Programs Endorsements (Paid)
- Uncle Siu's English Reading Week — Book Depository with Golin
Advertising - broadcast, digital or print.
- Unlock the Amazing Winter Olympic Experience Together — P&G(Procter & Gamble) with Bluefocus Digital Marketing Agency (Guangzhou)
Social Media and Community Management
Best use of global social networking platforms
- Porsche boldly uses LinkedIn as its corporate communications platform — Porsche LinkedIn with
Best use of visual social platforms
- Play With Your Food — LOTTE with DENTSU INC.
Best use of Asian social platforms
- Chando "Beautiful Surgery Lines" Campaign — JALA Group Company with Shanghai Soho Square Advertising Co., Ltd.
Best In Real-Time Engagement
- Overcoming All Odds: Celebrating the Chalkboard IT Teacher — Microsoft Asia with IN.FOM
Best Meme/Viral Campaign
- Pampers Positive — Procter & Gamble (P&G) with MSL Vietnam (Publicis One)
Digital & Creative Categories
Brand Digital Platforms
- Shell Emotion Tracking Study — Shell Malaysia with Edelman Malaysia
Digital Newsrooms
- Owning the News Agenda with a Modern Brand Newsroom — Microsoft Asia with IN.FOM
Digital Video
- Changing Housework from a JOB to JOY — Procter and Gamble Japan K.K. with Dentsu Inc. and Dentsu Public Relations Inc.
Branding and Identity- including logo and other design work
- RESETTING THE NTU SINGAPORE CORPORATE IDENTITY — NANYANG TECHNOLOGICAL UNIVERSITY with