Winners

2021

SABRE Awards Asia-Pacific 2021 - BEST IN SHOW

Finalists

SABRE Awards Asia-Pacific 2021 - CATEGORY WINNERS

Geographic

Australia/New Zealand

  • #WeCanDoIt: International Women’s Day campaign — LinkedIn with VCCP

Greater China

  • U=U: Decriminalizing people with HIV — Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

Indian Sub-continent

  • Protekt India Movement with Indian Railways — Godrej Protekt with Godrej Group

Japan

  • Belated Congratulations With Flowers — Nippon flower Council with Dentsu Inc.

Korea

  • Hope Full Campaign — 11STREET with Prain Global

South-East Asia

  • Save Our Seafarers — Uniteam Marine with ERA

Multi-Country (at least 2 countries)

  • Sunkist Crossing – Welcome to the Grove — Sunkist Growers with Edelman Hong Kong

Regional (more than 5 countries)

  • #WeCanDoIt: International Women’s Day campaign — LinkedIn with VCCP

Global (led out of Asia-Pacific with work in other regions)

  • Kia VR Driving Center (VRDC) — Kia with KPR

Industry sectors

Consumer Goods

Automotive

  • Kia VR Driving Center (VRDC) — Kia with KPR

Fashion & Beauty

  • #GroomTheirFuture with Gillette Barber Suraksha (Safety) Programme — Gillette India with Genesis BCW

Food & Beverage

  • Sunkist Crossing – Welcome to the Grove — Sunkist Growers with Edelman Hong Kong

Home & Furniture

  • Making India Sleep Well — Sleepwell with Genesis BCW

Consumer Products

  • “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness — Libresse with BlueFocus Digital

Consumer Services

Entertainment

  • PROJECT UNI-FORM — VOGUE x ANGUS CHIANG with Ogilvy Taiwan

Financial Services

  • Charting the Course for Global Business Increase — EquitiesFirst with Ruder Finn Asia/RFI Asia

Food Service

  • Eat Equal — Westlife Development Ltd with AvianWE

Retailers

  • Road to Recreate — adidas Singapore with Current Global

Travel & Tourism

  • QT Biggest Staycay — QT Hotels & Resorts with Sling & Stone

Business-to-Business

Energy and Natural Resources

  • Solar Forest — Hanwha Group with Innocean Worldwide

Chemicals & Industrials

  • Old factory goes SMART! — Schneider Electric Korea with the spring company

Professional Service Firms

  • Executive Loneliness — EGN Singapore with PINPOINT PR Pte Ltd

Real Estate & Construction

  • CoreLogic: Making Property Data Accessible — CoreLogic with Alexander PR

Transportation & Logistics

  • Cannings Purple Helped Hyzon To Accelerate the Energy Transition — Hyzon Motors with Cannings Purple

Technology

Consumer Electronics

  • From Voice Assistant to Teaching Assistant - Amazon Alexa Bastar Campaign — Amazon Devices, India with The PRactice

Technology: Hardware

  • Why is online better than offline — Schneider Electric Korea with the spring company

Technology: Software & Services

  • TUNA SCOPE 2020 — Kura Sushi, Inc. with DENTSU INC.

Telecommunications

  • Telkomsel Terus Bergerak Maju — PT Telekomunikasi Selular with Hill Knowlton Strategies Indonesia

Web-Based Business

  • The One and Only Questionnaire in the World — HAN LIN PUBLISHING CO., LTD. with Ogilvy Taiwan

Healthcare

Consumer Health

  • Putting Eye Care On The Health Agenda — Johnson & Johnson Vision with DeVries Global Singapore

Healthcare Providers

  • VHIS is Relevant to You — FWD Life Insurance Company (Bermuda) Limited with Sinclair

Medical Technology

  • Sleep Better. Perform Better. — ResMed Asia with APCO Worldwide

Pharmaceutical: RX

  • See What Lies Beneath — Novartis Pharmaceuticals (HK) Limited with Current Global

Non-Corporate

Associations

  • Protekt India Movement with Indian Railways — Godrej Protekt with Godrej Group

Educational and Cultural Institutions

  • Positioning LASALLE College of the Arts — LASALLE College of the Arts with PINPOINT PR Pte Ltd

Government Agencies

  • You Haven't Been Drinking Alone — Alcohol and Drug Foundation with Icon Agency

Not-For-Profit Organizations

  • Strengthening Survivor Voice in Anti-Human Trafficking Space — Kamonohashi Project with Chase India

Practice areas

Marketing Communications

Business-To-Business Marketing

  • Avalon/SoftBank Robotics: Generating New Product Sales Volumes, Sales Enquiries — Avalon SteriTech with Ruder Finn Asia

Consumer Marketing (Existing Product)

  • #Let’s connect Santaro — KDDI with DENTSU.INC

Consumer Marketing (New Product)

  • From mother’s bags to family bags — Daio Paper Corporation with Dentsu Inc. and Dentsu Public Relations Inc.

Integrated Marketing

  • 2020 Shell Eco-Marathon “Minds in Motion” Campaign — Shell with BCW

Corporate Reputation

Institutional Image

  • Poetry Festival at Hotel Royal Chiaohsi — Hotel Royal Chiaohsi with Ogilvy Taiwan

Employee Communications

  • Culture Connect Campaign — Becton Dickinson with SPAG

Employer Branding

  • For All: An Employer that Values Your Differences — Micron Technology with Golin Taipei

Executive Communications

  • CreditorWatch — Mapping the health of the Australian economy — CreditorWatch with Sling & Stone

Capital Markets Communications

  • OR IPO - Together for the Greater Growth — PTT Oil and Retail Business Plc. (OR) with Ogilvy Public Relations Worldwide Limited

Engaging Society

Cause-Related Marketing

  • Still Six Lives — Red Nose with Icon Agency

Community Relations

  • Save Our Seafarers — Uniteam Marine with ERA

Corporate Social Responsibility

  • From Voice Assistant to Teaching Assistant - Amazon Alexa Bastar Campaign — Amazon Devices, India with The PRactice

Public Education

  • #BehindTheMask — Mind Hong Kong with Sinclair

Advocacy

Crisis Management

  • Road to Recreate — adidas Singapore with Current Global

Issues Management

  • Save Our Seafarers — Uniteam Marine with ERA

Public Affairs

  • U=U: Decriminalizing people with HIV — Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

Media Relations

Corporate Media Relations

  • Skills Ignition SG - Empowering Singaporeans today, for tomorrow — Google Singapore with Tate Anzur

Product Media Relations (consumer media)

  • Introducing ETFs to everyday Australians — BetaShares with Honner

Product Media Relations (Trade Media)

  • Avalon/SoftBank Robotics: Generating New Product Sales Volumes, Sales Enquiries — Avalon SteriTech with Ruder Finn Asia

Digital and Social Media

Digital Campaign

  • Transforming retail with AI-based AR — SenseMARS with

Social Media/Social Networking Campaign

  • Midnight-Temptation Anime — Saga Prefecture with Dentsu Inc.

Influencer Marketing

  • Hope Full Campaign — 11STREET with Prain Global

Branded Journalism

  • Jiran-Hyperlocal Content & Commerce Platform — TM Net Sdn. Bhd. with Edelman Malaysia

Word of Mouth

  • Weaving Garment Workers Together — SMART Myanmar with the European Union with ERA

Experiential

Publicity Stunt

  • Eau De Holiday — Hotels.com with Weber Shandwick

Special Event

  • Love Beyond Borders — Médecins Sans Frontières (MSF Taiwan) with Era Ogilvy

Sponsorship

  • Champion Restart — Nike with Weber Shandwick

Specialist Audience

Marketing to Men

  • Viatris VIAGRA Social Media Campaign — Viatris with Ogilvy Beijing

Marketing to Women

  • Britannia Marie Gold My Startup 2.0 Home-makers Turn Job-Creators — Britannia with Genesis BCW

Marketing to Youth

  • “Non-scripted” Documentary: The Beauty of Age 18 is Only For Once — Rejoice with BlueFocus Digital

Multicultural Marketing

    Diamond SABRE Awards

    Diamond Sabre Awards

    Company of The Year

    • CoreLogic: Making Property Data Accessible — CoreLogic with Alexander PR

    CEO of the Year

    • Dawn of an Era with M1's New Brand — M1 with Mutant Communications

    The SABRE Award for Superior Achievement in Brand-Building

    • From the World's Factory to the World's Engine — Lenovo with BCW

    The SABRE Award for Superior Achievement in Reputation Management

    • LG Local Legends / #LGLocalLegends — LG Electronics Australia with Hill Knowlton Strategies Australia (PR) Tonic The Agency (Digital)

    The SABRE Award for Superior Achievement in Research and Planning

    • TUNA SCOPE 2020 — Kura Sushi, Inc. with DENTSU INC.

    The SABRE Award for Superior Achievement in Measurement and Evaluation

    • Road to Recreate — adidas Singapore with Current Global

    In2 SABRE Awards

    Earned Media

    Digital and Print Media

    • Making India Know Proteins 'Soy' Much Better — Right To Protein with FleishmanHillard India

    Broadcast Media (Radio/Television)

    • Keeping the love for flying alive — Qatar Airways with Hill Knowlton Strategies

    Creation of Persuasive Content

    • Save Our Seafarers — Uniteam Marine with ERA

    Best In Digital/Print B2b Media

    • Old factory goes SMART! — Schneider Electric Korea with the spring company

    Sponsored and Paid Media

    Media Partnership

      Public Service Announcement - broadcast, digital or print.

      • You Haven't Been Drinking Alone — Alcohol and Drug Foundation with Icon Agency

      Best Influencer Programs Endorsements (Paid)

      • The First Menstruation Themed Live Stream Exhibition Event of Libresse New Product Launch — Libresse with BlueFocus Digital

      Best SEO/Content Distribution Program (Paid Organic)

        Advertising - broadcast, digital or print.

        • “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness — Libresse with BlueFocus Digital

        Social Media and Community Management

        Best use of global social networking platforms

        • When Inspiration Pops — Wildcats (for Singha Soda) with ERA

        Best use of Asian social platforms

        • Love For City Guardian, Protect Her Against the Sun — CLARINS with Ruder Finn Thunder

        Best In Real-Time Engagement

        • Weaving Garment Workers Together — SMART Myanmar with the European Union with ERA

        Best Meme/Viral Campaign

        • The Chicken Dance — KFC with ERA

        Digital & Creative Categories

        Brand Digital Platforms

        • Kia VR Driving Center (VRDC) — Kia with KPR

        Digital Newsrooms

        • Jiran-Hyperlocal Content & Commerce Platform — TM Net Sdn. Bhd. with Edelman Malaysia

        Digital Video

        • “Non-scripted” Documentary: The Beauty of Age 18 is Only For Once — Rejoice with BlueFocus Digital

        Podcast/Webinar/Webcast

        • Weaving Garment Workers Together — SMART Myanmar with the European Union with ERA

        Branding and Identity- including logo and other design work

        • Drop 158 Festival by Budweiser — Budweiser with The Orangeblowfish

        2020

        SABRE Awards Asia-Pacific 2020 - BEST IN SHOW

        Winner

        Michelin Impossible - KFC with opr in partnership with Ogilvy Australia

        Finalists

        SABRE Awards Asia-Pacific 2021 - CATEGORY WINNERS

        Geographic

        Australia/New Zealand

        • Michelin Impossible — KFC with opr in partnership with Ogilvy Australia

        Greater China

        • 7.5 million people rejected Liu Wen’s invitation to take pictures online — vivo with BlueFocus Digital

        Indian Sub-continent

        • Rethink Notions of Masculinity - #ManEnough — Gillette India with Genesis BCW

        Japan

        • Saving Laundry from Zombie Odors — Lion Corporation with Dentsu Inc. and Dentsu Public Relations Inc.

        Korea

        • The Hanwha Hack: The Newsroom That Turned Confusion to Cohesion — Hanwha with Weber Shandwick / Hancomm

        South-East Asia

        • Museum of Claims — Manulife Singapore with AKA Asia & TBWA

        Multi-Country (at least 2 countries)

        • Innovation with Deep Impact - Building a Community of Deep Tech Daredevils for Our Future World — SGInnovate with IN.FOM

        Regional (more than 5 countries)

        • MAKING EVERY SECOND COUNT — Tik Tok with Allison Partners

        Global (led out of Asia-Pacific with work in other regions)

        • Enabling the fashion world to “Feel So Right” with TENCEL™ brand strategic communication campaign — Lenzing AG with BCW

        Industry sectors

        Consumer Goods

        Automotive

        • MissIon Alpha C-2019 BMW Aftersales Technology Experience Day — BMW with BlueFocus Digital

        Fashion & Beauty

        • Rethink Notions of Masculinity - #ManEnough — Gillette India with Genesis BCW

        Food & Beverage

        • TUNA SCOPE — Sojitz Corporation with Dentsu Inc.

        Home & Furniture

        • Saving Laundry from Zombie Odors — Lion Corporation with Dentsu Inc. and Dentsu Public Relations Inc.

        Consumer Products

        • Liberating Our Periods_Libresse Women Marketing Campaign — Libresse with BlueFocus Digital

        Consumer Services

        Entertainment

        • “SAVE LIONS” Project by Seibu Lions — Seibu Lions Inc. with Dentsu Inc. and Dentsu Public Relations Inc.

        Financial Services

        • DBS Sparks Mini-Series Season 2: Everyday Heroes for a Better World — DBS Bank with NA

        Food Service

        • Michelin Impossible — KFC with opr in partnership with Ogilvy Australia

        Retailers

        • GSS: Experience Singapore — Singapore Retailers Association with Mutant

        Travel & Tourism

        • Solosophy — Hotels.com with Weber Shandwick

        Business-to-Business

        Energy and Natural Resources

        • Creating social value through innovation and communications — China Petroleum & Chemical Corporation (SINOPEC) with Brunswick Group

        Chemicals & Industrials

        • Creating social value through innovation and communications — China Petroleum & Chemical Corporation (SINOPEC) with Brunswick Group

        Professional Service Firms

        • Our Response to COVID-19 in Singapore — Certis with

        Real Estate & Construction

        • #BeatTheVirus - COVID-19 Digital Engagement Campaign — Colliers International with

        Technology

        Consumer Electronics

        • HP Escape Therapy — HP Inc. with Edelman Australia

        Technology: Hardware

        • Corning Gorilla Glass headlines India's biggest youth festival — Corning Gorilla Glass with FleishmanHillard India

        Technology: Software & Services

        • Telework Life Manga Comic Campaign — Cisco Japan with FleishmanHillard Japan

        Telecommunications

        • Unifi: Second Chance — Unifi: Telekom Malaysia with Edelman Malaysia

        Web-Based Business

        • Go Global with Amazon Online Campaign — Amazon Global Selling with Ruder Finn Shanghai

        Healthcare

        Consumer Health

        • The Little Book of Poo — Nestlé with Current Global

        Healthcare Providers

        • Mentemia App Launch — Mentemia with Boyd PR New Zealand

        Medical Technology

        • Change Enablers - Organizational Fitness Program (OFP) - Employee Engagement — BECTON DICKINSON (BD) with SPAG

        Pharmaceutical: RX

        • "My Skin" — Novartis Malaysia with Edelman Malaysia

        Non-Corporate

        Associations

        • #NBAInMyBackyard — NBA Pvt Ltd with Genesis BCW and WordsWork

        Educational and Cultural Institutions

        • STI Career Camp — PAGEONE with

        Government Agencies

        • My Parent's Passion — Singapore Tourism Board with ERA Myanmar

        Not-For-Profit Organizations

        • The Perfect Voiceovers — Causes for Animals Singapore with Edelman Singapore

        Practice areas

        Marketing Communications

        Business-To-Business Marketing

        • Time for a Pay Check? — Ascender with CampaignLab

        Consumer Marketing (Existing Product)

        • Museum of Claims — Manulife Singapore with AKA Asia & TBWA

        Consumer Marketing (New Product)

        • TUNA SCOPE — Sojitz Corporation with Dentsu Inc.

        Integrated Marketing

        • Enabling the fashion world to “Feel So Right” with TENCEL™ brand strategic communication campaign — Lenzing AG with BCW

        Corporate Reputation

        Institutional Image

        • Grab for Good — Grab with

        Employee Communications

        • Gilead Step Up Challenge — Gilead Sciences with APCO Worldwide

        Employer Branding

        • Spotlight on Employees. Living our Values and Inspire. — Texas Instruments with Golin Taiwan

        Executive Communications

        • Executive Communication Innovations for Microsoft Asia President Ahmed Mazhari — Microsoft with Edelman

        Capital Markets Communications

        • H K's vital role in securing Asia’s largest 2018/19 M&A — Anta with Hill Knowlton Strategies

        Engaging Society

        Cause-Related Marketing

        • Narrowing the Divide for Disadvantaged Children in Asia — Samsung Southeast Asia & Oceania with

        Community Relations

        • #KitaVsCorona — Grab with

        Corporate Social Responsibility

        • Solar Boat : Clean Up Mekong — Hanwha Group with Innocean Worldwide

        Public Education

        • Stop the Drama — Manulife Singapore with AKA Asia & TBWA

        Advocacy

        Crisis Management

        • Our Response to COVID-19 in Singapore — Certis with

        Public Affairs

        • Solar Boat : Clean Up Mekong — Hanwha Group with Innocean Worldwide

        Media Relations

        Corporate Media Relations

        • Leading the Next Generation of US Stock Trading — TD Ameritrade with FleishmanHillard Hong Kong, FleishmanHillard Singapore

        Product Media Relations (consumer media)

        • HONOR Project Seeing is Believing — HONOR with BCW Hong Kong

        Digital and Social Media

        Digital Campaign

        • CDIFS “Fun in the AiR” AR Exhibition – digital campaign to boost recovery economy — Chengdu International Finance Square (Chengdu IFS) with

        Social Media/Social Networking Campaign

        • From Packaging To Pop Culture: LAY’S Smile Story — PepsiCo India with Edelman India

        Influencer Marketing

        • GrabBike #AntiNgaret — Grab with Ogilvy Indonesia & Image Dynamics

        Branded Journalism

        • Eat Your Words — Froebel-kan with

        Word of Mouth

        • The Perfect Voiceovers — Causes for Animals Singapore with Edelman Singapore

        Experiential

        Publicity Stunt

        • Michelin Impossible — KFC with opr in partnership with Ogilvy Australia

        Special Event

        • #NBAInMyBackyard — NBA Pvt Ltd with Genesis BCW and WordsWork

        Sponsorship

        • FWD North Pole Marathon 2019 — FWD Life Insurance Company (Bermuda) Limited with MSL Hong Kong

        Trade Show

        • Roboy Star of CIIE — Infineon with Archetype China

        Specialist Audience

        Marketing to Women

        • Liberating Our Periods_Libresse Women Marketing Campaign — Libresse with BlueFocus Digital

        Marketing to Youth

        • Vans Encourages Creative Expression Among Chinese Young Generation with #OH My Vans Challenge — Vans with pH7 Communications

        Multicultural Marketing

        • A new take on influencer marketing for Generation Z — LG Electronics with Synergy Hill+Knowton Strategies

        In2 SABRE Awards

        Earned Media

        Digital and Print Media

        • India Protein Day — Right To Protein with

        Broadcast Media (Radio/Television)

        • High-So to All-So — Coca-Cola with ERA Myanmar

        Creation of Persuasive Content

        • The Billie System: Upcycling for a Sustainable Future — Novetex Textiles with CatchOn, A Finn Partners Company

        Best In Digital/Print B2b Media

        • Innovation with Deep Impact - Building a Community of Deep Tech Daredevils for Our Future World — SGInnovate with IN.FOM

        Best In Product Reviews (Earned)

        • BOSCH NEW BEGINNINGS — BOSCH with Allison and Partners

        Sponsored and Paid Media

        Media Partnership

        • Societe Generale Rugby World Cup Fanzone — Societe Generale with

        Public Service Announcement - broadcast, digital or print.

        • 'Protein For Better Immunity' — Right To Protein with FleishmanHillard India

        Best Influencer Programs Endorsements (Paid)

        • Liberating Our Periods_Libresse Women Marketing Campaign — Libresse with BlueFocus Digital

        Best SEO/Content Distribution Program (Paid Organic)

        • High-So to All-So — Coca-Cola with ERA Myanmar

        Advertising - broadcast, digital or print.

        • Connecting KIDS — Kiko Network/CAN-Japan (Climate Action Network) with Dentsu Inc. and Dentsu Public Relations Inc.

        Social Media and Community Management

        Best use of global social networking platforms

        • Muscle Suits 'Every' - To help save the active backbone of Japan's industry — Innophys with BlueCurrent Japan

        Best use of visual social platforms

        • The Ultimate Internship — OPPO Australia and New Zealand with CampaignLab

        Best use of Asian social platforms

        • 7.5 million people rejected Liu Wen’s invitation to take pictures online — vivo with BlueFocus Digital

        Best In Real-Time Engagement

        • 7.5 million people rejected Liu Wen’s invitation to take pictures online — vivo with BlueFocus Digital

        Best Meme/Viral Campaign

        • From Packaging To Pop Culture: LAY’S Smile Story — PepsiCo India with Edelman India

        Digital & Creative Categories

        Brand Digital Platforms

        • Mind HK: Breaking the HK Mental Health Taboo — Mind Hong Kong with Sinclair

        Digital Newsrooms

        • The Hanwha Hack: The Newsroom That Turned Confusion to Cohesion — Hanwha with Weber Shandwick / Hancomm

        Digital Video

        • The Perfect Voiceovers — Causes for Animals Singapore with Edelman Singapore

        Branding and Identity- including logo and other design work

        • The Broken Dagger: The Speak-Easy Bar Inspired by The Gods. — The Broken Dagger with The Orangeblowfish

        Diamond SABRE Awards

        Diamond Sabre Awards

        Company of The Year

        • Solar Boat : Clean Up Mekong — Hanwha Group with Innocean Worldwide

        Brand-Building

        • Solar Boat : Clean Up Mekong — Hanwha Group with Innocean Worldwide

        Reputation Management

        • Grab for Good — Grab with

        Research and Planning

        • Saving Laundry from Zombie Odors — Lion Corporation with Dentsu Inc. and Dentsu Public Relations Inc.

        Measurement and Evaluation

        • LENZING AG: Enabling the fashion world to “Feel So Right” with TENCEL™ on Social Media — Lenzing AG with BCW

        2019

        SABRE Awards Asia-Pacific 2019 - BEST IN SHOW

        Winner

        The cUUpcakes - Roche Hong Kong Limited with DNA Medical Communications

        Finalists

        SABRE Awards Asia-Pacific 2021 - CATEGORY WINNERS

        Geographic

        Australia/New Zealand

        • The Global Four-Day Movement — Perpetual Guardian with Alexander PR

        Greater China

        • The “Kiss” Campaign — Vienna Tourist Board with Archetype China

        Indian Sub-continent

        • Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather

        Japan

        • NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.

        Korea

        • Who Sprinkled Salt on My Cake! — Eisai Korea with Weber Shandwick Korea/ McCANN Health Korea

        South-East Asia

        • Holiday Quickies — AirAsia with W Asia & The Teeth

        Multi-Country (at least 2 countries)

        • She Makes It Work — Monster.com with Mutant Communications

        Regional (more than 5 countries)

        • Establishing Vivo as an Innovative Brand with NEX — Vivo with Edelman Hong Kong

        Global (led out of Asia-Pacific with work in other regions)

        • The Global Four-Day Movement — Perpetual Guardian with Alexander PR

        Industry sectors

        Consumer Goods

        Automotive

        • Do you think YOGA can sell more truck lubricants? — Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare

        Fashion & Beauty

        • OLAY Women's Day 2019 — P$G OLAY with DeVries Global

        Food & Beverage

        • Gut Bacteria Zoo — Kellogg with Edelman

        Home & Furniture

        • Happiness Starts at Home — Bosch Home Appliances with Allison Partners

        Consumer Products

        • Huddle’s Kanga Cover — Huddle with Sling & Stone

        Consumer Services

        Entertainment

        • NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.

        Financial Services

        • Break Bias, Create Possibilities — China CITIC Bank Credit Card with Ruder Finn

        Food Service

          Retailers

          • Chengdu IFS Parcours Art Festival- Art Fuels Commerce in Beautiful Fashion — Chengdu International Finance Square (CDIFS) with

          Travel & Tourism

          • Is New Zealand Worth The Time? — Air New Zealand with Weber Shandwick Taiwan

          Business-to-Business

          Energy and Natural Resources

          • GRASSROOTS COMMUNICATION THROUGH FOLK ART — Cairn Oil & Gas, Vedanta Ltd. with Weber Shandwick

          Chemicals & Industrials

          • From Enemy to Family — LCY Education Foundation with Era Ogilvy

          Professional Service Firms

          • Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather

          Real Estate & Construction

          • From Rubbish to Roads – turning waste plastics and toner into better quality asphalt roads — Close the Loop with Market Eye

          Transportation & Logistics

          • Launching Japan’s Next Generation of Women Leaders in STEM — Lockheed Martin with APCO Worldwide

          Technology

          Consumer Electronics

          • Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu — Staqu Technologies with Value 360 Communications

          Technology: Hardware

          • Intel Mobileye: Building Trust, Saving Lives — Intel/Mobileye with Ogilvy Beijing

          Technology: Software & Services

          • Google Online Safety Park — Google Singapore with Tate Anzur

          Telecommunications

          • Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar

          Web-Based Business

          • Helping Little India's offline mom & pop stores remain relevant in today’s digital economy — Dei Holdings with PRecious Communications

          Healthcare

          Consumer Health

          • DETTOL BANEGA SWACHH INDIA — DETTOL BANEGA SWACHH INDIA with AvianWE

          Healthcare Providers

          • The Infertility myth-busters — Nova IVI Fertility with Adfactors PR

          Medical Technology

          • Royal Philips raises the alarm on sleep disorders and respiratory health — Royal Philips with Omnicom Public Relations Group

          Pharmaceutical: RX

          • The cUUpcakes — Roche Hong Kong Limited with DNA Medical Communications

          Non-Corporate

          Associations

          • Creating an association of multi-sectoral partners to accelerate road safety in Gurugram — ABInBev with AvianWE

          Educational and Cultural Institutions

          • The Hardest Lesson — Lungteng Cutural Co., Ltd. with Ogilvy & Mather Taiwan

          Government Agencies

          • Shape Our Tomorrow — Early Childhood Development Agency (ECDA) with Ogilvy Singapore

          Not-For-Profit Organizations

          • Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather

          Practice areas

          Marketing Communications

          Business-To-Business Marketing

          • Cabcharge Digital Pass - An Australian-first digital taxi ticket — Cabcharge Australia with Howorth Communications, part of opr Agency

          Consumer Marketing (Existing Product)

          • NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.

          Consumer Marketing (New Product)

          • Yeh Diwali HONOR Wali’ (A Diwali with HONOR) — HONOR with Genesis BCW

          Integrated Marketing

          • The cUUpcakes — Roche Hong Kong Limited with DNA Medical Communications

          Corporate Reputation

          Institutional Image

          • Diversity in Disaster Preparation — Yahoo! Japan with Dentsu In.

          Employer Branding

          • We're Hiring...Based on Looks! — ISEHAN Co., Ltd. with Dentsu Inc.

          Executive Communications

          • LAUNCHING THE IMPOSSIBLE IN SINGAPORE: THE FUTURE OF FOOD — Impossible Foods with AKA Asia

          Capital Markets Communications

          • Singapore Press Holdings: Driving Positive Market Perceptions — Singapore Press Holdings Ltd with Tulchan Communications LLP

          Engaging Society

          Cause-Related Marketing

          • High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar

          Community Relations

          • Do you think YOGA can sell more truck lubricants? — Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare

          Corporate Social Responsibility

          • Wings for our girls — Mahindra Group with Adfactors PR

          Public Education

          • Keep It Pumping — Novartis with SPAG Asia

          Advocacy

          Crisis Management

          • Delisting Mauritius as a High-Risk Jurisdiction — Economic Development Board of Mauritius with MSL India

          Issues Management

          • Beyond the Label — National Council of Social Service (NCSS) with Ogilvy Singapore

          Public Affairs

          • Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather

          Media Relations

          Corporate Media Relations

          • Diversity in Disaster Preparation — Yahoo! Japan with Dentsu In.

          Product Media Relations (consumer media)

          • It's Sydney Time — Sydney Beer Co with Red Havas, BD and BLVD

          Product Media Relations (Trade Media)

          • Is New Zealand Worth The Time? — Air New Zealand with Weber Shandwick Taiwan

          Digital and Social Media

          Digital Campaign

          • Air China Land Your Dream Digital Campaign — Air China with BCW Beijing

          Social Media/Social Networking Campaign

          • Ode to the Last Maharaja — Narendra Bhawan Bikaner with PR Pundit Public Relations Private Limited

          Influencer Marketing

          • Sport18: Here to Create — adidas Singapore with Current Global

          Branded Journalism

          • The A List — National Arts Council with Ogilvy Singapore

          Word of Mouth

          • The Global Four-Day Movement — Perpetual Guardian with Alexander PR

          Experiential

          Guerrilla Marketing

          • Celebrating the Yellow Fellow — Child Rights and You with Adfactors PR

          Publicity Stunt

          • Gut Bacteria Zoo — Kellogg with Edelman

          Special Event

          • adidas x Parley, Run For The Oceans — adidas India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.

          Sponsorship

          • All The Stories Are True — Converse with BCW

          Trade Show

          • GREAT Festival of Innovation — Department for International Trade of the UK Government with Sinclair

          Specialist Audience

          Marketing to Men

          • INTRODUCING BLEISURE TO JAPAN — Hotels.com with Weber Shandwick Singapore

          Marketing to Women

          • Chando "She says" Campaign — Chando with Shanghai Soho Square

          Marketing to Youth

          • HONOR Artology — HONOR with BCW Hong Kong

          Multicultural Marketing

          • Jewellery beyond gender — Senco Gold and Diamonds with Adfactors PR

          Diamond SABRE Awards

          Diamond Sabre Awards

          Brand-Building

          • Emotional Nutrition — GSK with Genesis BCW

          Reputation Management

          • PNB Back On Track — Punjab National Bank with Genesis BCW

          Research and Planning

          • Diversity in Disaster Preparation — Yahoo! Japan with Dentsu In.

          Measurement and Evaluation

          • Sport18: Here to Create — adidas Singapore with Current Global

          In2 SABRE Awards

          Earned Media

          Digital and Print Media

          • Jollibee Going Global: Making a Filipino Brand Matter in the Big Apple — Jollibee Foods Corporation with Pulse Communication Manila, Ogilvy Chicago, Geometry Toronto, Runaway Robot

          Broadcast Media (Radio/Television)

          • High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar

          Creation of Persuasive Content

          • Mars Wrigley Littered Gum Education Program — Mars Wrigley with BlueFocus Digital

          Best In Digital/Print B2B Media

          • Discover Choice — Mitsubishi Aircraft Corporation with Edelman

          Best In Product Reviews (Earned)

          • Is New Zealand Worth The Time? — Air New Zealand with Weber Shandwick Taiwan

          Sponsored and Paid Media

          Media Partnership

          • MPT & MNL Breathe Life Into Youth Football — Myanma Posts & Telecommunications with ERA Myanmar

          Public Service Announcement - broadcast, digital or print.

          • Wings for our girls — Mahindra group with Adfactors PR

          Best Influencer Programs Endorsements (Paid)

          • Coca-Cola Reconnects Myanmar Youth To Their Tea Culture — Coca-Cola with ERA Myanmar

          Best SEO/Content Distribution Program (Paid Organic)

          • Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar

          Advertising - broadcast, digital or print.

          • JOY STORY II:JOY and Koi — JD with

          Social Media and Community Management

          Best use of global social networking platforms

          • Imagine Your Korea — Korea Tourism Organization with

          Best use of visual social platforms

          • ‘Conti Cities: Driving Forward the Engagement Economy’ — Continental Tires with Ketchum

          Best use of Asian social platforms

          • COFFEE IS NOT JUST BLACK OR WHITE — Nescafe Dolce Gusto with Weber Shandwick

          Best In Real-Time Engagement

          • NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.

          Digital & Creative Categories

          Brand Digital Platforms

          • TUNA SCOPE — Sojitz Corporation with Dentsu

          Digital Newsrooms

          • Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar

          Digital Video

          • #ThisIsMyCNY: A Fresh Perspective on Chinese New Year Traditions — HSBC with RFI Asia

          Podcast/Webinar/Webcast

          • United to end TB — Indian Medical Association with Adfactors PR

          Branding and Identity- including logo and other design work

          • Women's Day Marketing-Be more “selfish” and live more poetically — P&G with Bluefocus Digital Marketing Guangzhou

          2018

          SABRE Awards Asia-Pacific 2018 - BEST IN SHOW

          Finalists

          SABRE Awards Asia-Pacific 2021 - CATEGORY WINNERS

          Geographic

          Australia/New Zealand

          • Stop The Horror — Go Gentle Australia with Cummins & Partners

          Greater China

          • Chando "Beautiful Surgery Lines" Campaign — JALA Group Company with Shanghai Soho Square Advertising Co., Ltd.

          Indian Sub-continent

          • Carton Le Aao, Classroom Banao — Tetra Pak India with Burson Cohn & Wolfe (Genesis Burson-Marsteller)

          Japan

          • Changing Housework from a JOB to JOY — Procter and Gamble Japan K.K. with Dentsu Inc. and Dentsu Public Relations Inc.

          Korea

          • It's Not You. It's the Iron — Philips with

          South-East Asia

          • Shell Emotion Tracking Study — Shell Malaysia with Edelman Malaysia

          Multi-Country (at least 2 countries)

          • Man's Best Friend - Introducing the Hotels.com Pug Mascot — Hotels.com with Weber Shandwick Singapore

          Regional (more than 5 countries)

          • Bring Out The Bold With Listerine Healthy White — Listerine with Allison Partners

          Global (led out of Asia-Pacific with work in other regions)

          • Palau Pledge — The Palau Legacy Project with Host/Havas and Red Agency

          Industry sectors

          Consumer Goods

          Automotive

          • Mercedes-Benz Star Fund World Heritage Sites Sustainable Livelihood Project — Mercedes-Benz China (Beijing Mercedes-Benz Sales Service Co., Ltd.) with Ruder Finn China

          Fashion & Beauty

          • SK-II #ChangeDestiny I Never Expire Campaign — P&G with DeVries Global

          Food & Beverage

          • Australian Macadamias announces Macadamia — Australian Macadamias with Red Agency

          Home & Furniture

          • Just laugh, SING and be secure — Godrej Security Solutions with Adfactors PR

          Consumer Products

          • When Jailbirds Sang — Godrej Security Solutions with Adfactors PR Pvt. Ltd.

          Consumer Services

          Entertainment

          • Simcity Buildit School of Politics — Electronic Arts K.K. with dentsu

          Financial Services

          • The Great Singapore Replay — Temasek with Zeno Communications Singapore Pte Ltd

          Food Service

          • foodpanda Leads the Sustainability Change — foodpanda with W Asia

          Retailers

          • We are Here To Create — adidas Singapore with Creation Singapore

          Travel & Tourism

          • Jetstar Asia - Stay Home this Lunar New Year — Jetstar Asia with AKA Asia

          Business-to-Business

          Energy and Natural Resources

          • VOICING CHILDREN’S PLEA FOR SAFE DRIVING — Shell Myanmar with TODAY Ogilvy & Mather Myanmar

          Chemicals & Industrials

          • Sinopec Open Day — SINOPEC with BrunswickGroup

          Professional Service Firms

          • Transforming Bell Pottinger Asia into Klareco Communications: a phoenix from the ashes — Klareco Communications with

          Real Estate & Construction

          • They Built This City - Revealing the Sacrifices by Migrant Workers in Singapore — Paya Lebar Quarter by Lendlease with FleishmanHillard Singapore

          Technology

          Consumer Electronics

          • HUAWEI X Rex Tso "From Zero to Hero" — Huawei Mobile with Ogilvy

          Technology: Hardware

          • Penny's New Year Party — NVIDIA with Hill Knowlton Strategies

          Technology: Software & Services

          • Orchestrating a Choral Symphony: Driving sales impact through employee advocacy and social selling — NetApp with Text100 India

          Telecommunications

            Web-Based Business

            • Kobo's Bookstore Therapy: A YouTuber's Diagnosis — Rakuten Kobo with Ogilvy

            Healthcare

            Consumer Health

            • Granny's Secret — Prevail with Hill Knowlton Strategies

            Healthcare Providers

            • Better Half's Bitter Truth — Nova IVI Fertility with Adfactors PR

            Medical Technology

            • Intel: Envisioning Hope for Autism — Intel with Ogilvy Beijing

            Pharmaceutical: RX

            • Every Life is Precious — Sanofi Genzyme with SPAG

            Non-Corporate

            Associations

            • Batting for a lower GST for Budget Hotels — OYO with Adfactors PR

            Educational and Cultural Institutions

            • RESETTING THE NTU SINGAPORE CORPORATE IDENTITY — NANYANG TECHNOLOGICAL UNIVERSITY with

            Government Agencies

            • Palau Pledge — The Palau Legacy Project with Host/Havas and Red Agency

            Not-For-Profit Organizations

            • Facing up to Schizophrenia: the fight for better support, treatment and acceptance — Hong Kong Association of Psychosocial Rehabilitation with Weber Shandwick

            Practice areas

            Marketing Communications

            Business-To-Business Marketing

            • SAP CX Consumer Insights Campaign 2017 — SAP Customer Experience with FleishmanHillard Singapore

            Consumer Marketing (Existing Product)

            • Vicks 'Touch of Care' that Moved Millions — P&G Vicks with 20:20 MSL

            Consumer Marketing (New Product)

            • Do You Dare? — Mills & Boon with FORWARD Agency

            Integrated Marketing

            • Dr.Ci:Labo and the Puru Puru Movement — Johnson & Johnson with Golin

            Corporate Reputation

            Institutional Image

            • LOCOMO CHALLENGE — LOCOMO CHALLENGE COUNCIL with

            Employee Communications

            • METRO Calendar Connects every employee on WeChat — METRO with

            Employer Branding

            • Diversity and Inclusion — Johnson and Johnson with FleishmanHillard India with

            Executive Communications

            • From the Industrial to the Invisible Revolution: Heralding the Age of AI in Asia — Microsoft with IN.FOM

            Capital Markets Communications

            • Razer's IPO in Hong Kong — Razer Inc. with Instinctif Partners

            Engaging Society

            Cause-Related Marketing

            • Carton Le Aao, Classroom Banao (Get Your Carton and Make A Classroom) — Tetra Pak with Burson Cohn & Wolfe (Genesis Burson-Marsteller)

            Community Relations

            • They Built This City - Revealing the Sacrifices by Migrant Workers in Singapore — Paya Lebar Quarter by Lendlease with FleishmanHillard Singapore

            Corporate Social Responsibility

            • STORY CAN Stop Bullying — Coca-Cola Foundation with

            Public Education

            • PET Bottles: What is recyclable is not a Waste! — PET Packaging Association for Clean Environment (PACE) with First Partners

            Advocacy

            Crisis Management

            • RESCUING CRYPTO-CURRENCY FROM INDIA’S BIGGEST FINANCIAL CRISIS — Koinex with Value 360 Communications

            Issues Management

            • Addressing Privacy Breach: the taking and sharing of intimate images without consent — Brieana Rose: Privacy Campaigner with Sefiani Communications Group, Fiona McLay, Brieana Rose

            Public Affairs

            • Addressing Privacy Breach: the taking and sharing of intimate images without consent — Brieana Rose: Privacy Campaigner with Sefiani Communications Group, Fiona McLay, Brieana Rose

            Media Relations

            Corporate Media Relations

            • Making India the Global Food Hub — Ministry of Food Processing with Burson Cohn & Wolfe (Genesis Burson-Marsteller)

            Product Media Relations (consumer media)

            • Capture Different — GoPro with FleishmanHillard India with

            Product Media Relations (Trade Media)

            • Finding the X Factor: Unveiling OPPO Flagship Phone Find X to the World — OPPO with BCW (Burson-Marsteller)

            Digital and Social Media

            Digital Campaign

            • It's Not You. It's the Iron — Philips with

            Social Media/Social Networking Campaign

            • DreamLab DreamJob Campaign — Vodafone Foundation with Hill Knowlton Strategies

            Influencer Marketing

            • “Find What Matters” A New Creative Brand Communications Platform for Consumer Engagement by Hennessy — Moet Hennessy Diageo with

            Branded Journalism

            • Great Failure — FROEBEL-KAN CO., LTD. with dentsu inc.

            Word of Mouth

            • Man on the Curtain — LEOPALACE21 with DENTSU INC.

            Experiential

            Guerrilla Marketing

            • 'Be Real' : Microsoft Pirates A Celebrity — Microsoft with Echo Myanmar

            Publicity Stunt

            • Ben and Jerry’s 2 Scoop Ban — Ben and Jerry’s with Red Agency

            Special Event

            • Great Failure — FROEBEL-KAN CO., LTD. with dentsu inc.

            Sponsorship

            • BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018 — P&G with Ketchum

            Specialist Audience

            Marketing to Men

            • With Ayyappa’s blessings, Vodafone protects children — Vodafone India with Adfactors PR

            Marketing to Women

            • Chando "Beautiful Surgery Lines" Campaign — JALA Group Company with Shanghai Soho Square Advertising Co., Ltd.

            Marketing to Youth

            • Cosplay Encyclopedia — Kodansha with Dentsu Inc

            Multicultural Marketing

              Diamond SABRE Awards

              Diamond Sabre Awards

              Brand-Building

              • BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018 — P&G with Ketchum

              Reputation Management

              • Monaco - Cryptocurrency in Every Wallet — Monaco with The Hoffman Agency

              Research and Planning

              • Nameless chores — Daiwa House Industry Co., Ltd. with Dentsu Public Relations Inc.

              Measurement and Evaluation

              • Launching Majestic Princess: Where Western Luxury Meets Chinese Flavour — Princess Cruises with BCW

              In2 SABRE Awards

              Earned Media

              Digital and Print Media

              • Stop The Horror — Go Gentle Australia with Cummins & Partners

              Broadcast Media (Radio/Television)

              • Canon captures Down Under From Above — Canon Australia with opr Agency

              Creation of Persuasive Content

              • Cosplay Encyclopedia — Kodansha with Dentsu Inc

              Best In Product Reviews (Earned)

              • Gong Cha Singapore - Comeback Kid of 2017 — Gong Cha Singapore with Huntington Communications Pte Ltd

              Sponsored and Paid Media

              Media Partnership

              • MOTRIN® Children Fever Express 2017 — Shanghai Johnson & Johnson Pharmaceuticals Ltd. with Burson Cohn & Wolfe

              Public Service Announcement - broadcast, digital or print.

                Best Influencer Programs Endorsements (Paid)

                • Uncle Siu's English Reading Week — Book Depository with Golin

                Advertising - broadcast, digital or print.

                • Unlock the Amazing Winter Olympic Experience Together — P&G(Procter & Gamble) with Bluefocus Digital Marketing Agency (Guangzhou)

                Social Media and Community Management

                Best use of global social networking platforms

                • Porsche boldly uses LinkedIn as its corporate communications platform — Porsche LinkedIn with

                Best use of visual social platforms

                • Play With Your Food — LOTTE with DENTSU INC.

                Best use of Asian social platforms

                • Chando "Beautiful Surgery Lines" Campaign — JALA Group Company with Shanghai Soho Square Advertising Co., Ltd.

                Best In Real-Time Engagement

                • Overcoming All Odds: Celebrating the Chalkboard IT Teacher — Microsoft Asia with IN.FOM

                Best Meme/Viral Campaign

                • Pampers Positive — Procter & Gamble (P&G) with MSL Vietnam (Publicis One)

                Digital & Creative Categories

                Brand Digital Platforms

                • Shell Emotion Tracking Study — Shell Malaysia with Edelman Malaysia

                Digital Newsrooms

                • Owning the News Agenda with a Modern Brand Newsroom — Microsoft Asia with IN.FOM

                Digital Video

                • Changing Housework from a JOB to JOY — Procter and Gamble Japan K.K. with Dentsu Inc. and Dentsu Public Relations Inc.

                Branding and Identity- including logo and other design work

                • RESETTING THE NTU SINGAPORE CORPORATE IDENTITY — NANYANG TECHNOLOGICAL UNIVERSITY with