SABRE Awards Asia-Pacific 2023 - CATEGORY WINNERS
Geographic
Australia/New Zealand
- #WeCanDoIt: International Women’s Day campaign — LinkedIn with VCCP
Greater China
- U=U: Decriminalizing people with HIV — Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan
Indian Sub-continent
- Protekt India Movement with Indian Railways — Godrej Protekt with Godrej Group
Japan
- Belated Congratulations With Flowers — Nippon flower Council with Dentsu Inc.
Korea
- Hope Full Campaign — 11STREET with Prain Global
South-East Asia
- Save Our Seafarers — Uniteam Marine with ERA
Multi-Country (at least 2 countries)
- Sunkist Crossing – Welcome to the Grove — Sunkist Growers with Edelman Hong Kong
Regional (more than 5 countries)
- #WeCanDoIt: International Women’s Day campaign — LinkedIn with VCCP
Global (led out of Asia-Pacific with work in other regions)
- Kia VR Driving Center (VRDC) — Kia with KPR
Industry sectors
Consumer Goods
Automotive
- Kia VR Driving Center (VRDC) — Kia with KPR
Fashion & Beauty
- #GroomTheirFuture with Gillette Barber Suraksha (Safety) Programme — Gillette India with Genesis BCW
Food & Beverage
- Sunkist Crossing – Welcome to the Grove — Sunkist Growers with Edelman Hong Kong
Home & Furniture
- Making India Sleep Well — Sleepwell with Genesis BCW
Consumer Products
- “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness — Libresse with BlueFocus Digital
Consumer Services
Entertainment
- PROJECT UNI-FORM — VOGUE x ANGUS CHIANG with Ogilvy Taiwan
Financial Services
- Charting the Course for Global Business Increase — EquitiesFirst with Ruder Finn Asia/RFI Asia
Food Service
- Eat Equal — Westlife Development Ltd with AvianWE
Retailers
- Road to Recreate — adidas Singapore with Current Global
Travel & Tourism
- QT Biggest Staycay — QT Hotels & Resorts with Sling & Stone
Business-to-Business
Energy and Natural Resources
- Solar Forest — Hanwha Group with Innocean Worldwide
Chemicals & Industrials
- Old factory goes SMART! — Schneider Electric Korea with the spring company
Professional Service Firms
- Executive Loneliness — EGN Singapore with PINPOINT PR Pte Ltd
Real Estate & Construction
- CoreLogic: Making Property Data Accessible — CoreLogic with Alexander PR
Transportation & Logistics
- Cannings Purple Helped Hyzon To Accelerate the Energy Transition — Hyzon Motors with Cannings Purple
Technology
Consumer Electronics
- From Voice Assistant to Teaching Assistant - Amazon Alexa Bastar Campaign — Amazon Devices, India with The PRactice
Technology: Hardware
- Why is online better than offline — Schneider Electric Korea with the spring company
Technology: Software & Services
- TUNA SCOPE 2020 — Kura Sushi, Inc. with DENTSU INC.
Telecommunications
- Telkomsel Terus Bergerak Maju — PT Telekomunikasi Selular with Hill Knowlton Strategies Indonesia
Web-Based Business
- The One and Only Questionnaire in the World — HAN LIN PUBLISHING CO., LTD. with Ogilvy Taiwan
Healthcare
Consumer Health
- Putting Eye Care On The Health Agenda — Johnson & Johnson Vision with DeVries Global Singapore
Healthcare Providers
- VHIS is Relevant to You — FWD Life Insurance Company (Bermuda) Limited with Sinclair
Medical Technology
- Sleep Better. Perform Better. — ResMed Asia with APCO Worldwide
Pharmaceutical: RX
- See What Lies Beneath — Novartis Pharmaceuticals (HK) Limited with Current Global
Non-Corporate
Associations
- Protekt India Movement with Indian Railways — Godrej Protekt with Godrej Group
Educational and Cultural Institutions
- Positioning LASALLE College of the Arts — LASALLE College of the Arts with PINPOINT PR Pte Ltd
Government Agencies
- You Haven't Been Drinking Alone — Alcohol and Drug Foundation with Icon Agency
Not-For-Profit Organizations
- Strengthening Survivor Voice in Anti-Human Trafficking Space — Kamonohashi Project with Chase India
Practice areas
Marketing Communications
Business-To-Business Marketing
- Avalon/SoftBank Robotics: Generating New Product Sales Volumes, Sales Enquiries — Avalon SteriTech with Ruder Finn Asia
Consumer Marketing (Existing Product)
- #Let’s connect Santaro — KDDI with DENTSU.INC
Consumer Marketing (New Product)
- From mother’s bags to family bags — Daio Paper Corporation with Dentsu Inc. and Dentsu Public Relations Inc.
Integrated Marketing
- 2020 Shell Eco-Marathon “Minds in Motion” Campaign — Shell with BCW
Corporate Reputation
Institutional Image
- Poetry Festival at Hotel Royal Chiaohsi — Hotel Royal Chiaohsi with Ogilvy Taiwan
Employee Communications
- Culture Connect Campaign — Becton Dickinson with SPAG
Employer Branding
- For All: An Employer that Values Your Differences — Micron Technology with Golin Taipei
Executive Communications
- CreditorWatch — Mapping the health of the Australian economy — CreditorWatch with Sling & Stone
Capital Markets Communications
- OR IPO - Together for the Greater Growth — PTT Oil and Retail Business Plc. (OR) with Ogilvy Public Relations Worldwide Limited
Engaging Society
Cause-Related Marketing
- Still Six Lives — Red Nose with Icon Agency
Community Relations
- Save Our Seafarers — Uniteam Marine with ERA
Corporate Social Responsibility
- From Voice Assistant to Teaching Assistant - Amazon Alexa Bastar Campaign — Amazon Devices, India with The PRactice
Public Education
- #BehindTheMask — Mind Hong Kong with Sinclair
Advocacy
Crisis Management
- Road to Recreate — adidas Singapore with Current Global
Issues Management
- Save Our Seafarers — Uniteam Marine with ERA
Public Affairs
- U=U: Decriminalizing people with HIV — Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan
Media Relations
Corporate Media Relations
- Skills Ignition SG - Empowering Singaporeans today, for tomorrow — Google Singapore with Tate Anzur
Product Media Relations (consumer media)
- Introducing ETFs to everyday Australians — BetaShares with Honner
Product Media Relations (Trade Media)
- Avalon/SoftBank Robotics: Generating New Product Sales Volumes, Sales Enquiries — Avalon SteriTech with Ruder Finn Asia
Digital and Social Media
Digital Campaign
- Transforming retail with AI-based AR — SenseMARS
Social Media/Social Networking Campaign
- Midnight-Temptation Anime — Saga Prefecture with Dentsu Inc.
Influencer Marketing
- Hope Full Campaign — 11STREET with Prain Global
Branded Journalism
- Jiran-Hyperlocal Content & Commerce Platform — TM Net Sdn. Bhd. with Edelman Malaysia
Word of Mouth
- Weaving Garment Workers Together — SMART Myanmar with the European Union with ERA
Experiential
Publicity Stunt
- Eau De Holiday — Hotels.com with Weber Shandwick
Special Event
- Love Beyond Borders — Médecins Sans Frontières (MSF Taiwan) with Era Ogilvy
Sponsorship
- Champion Restart — Nike with Weber Shandwick
Specialist Audience
Marketing to Men
- Viatris VIAGRA Social Media Campaign — Viatris with Ogilvy Beijing
Marketing to Women
- Britannia Marie Gold My Startup 2.0 Home-makers Turn Job-Creators — Britannia with Genesis BCW
Marketing to Youth
- “Non-scripted” Documentary: The Beauty of Age 18 is Only For Once — Rejoice with BlueFocus Digital
Multicultural Marketing
Diamond SABRE Awards
Diamond Sabre Awards
Company of The Year
- CoreLogic: Making Property Data Accessible — CoreLogic with Alexander PR
CEO of the Year
- Dawn of an Era with M1's New Brand — M1 with Mutant Communications
The SABRE Award for Superior Achievement in Brand-Building
- From the World's Factory to the World's Engine — Lenovo with BCW
The SABRE Award for Superior Achievement in Reputation Management
- LG Local Legends / #LGLocalLegends — LG Electronics Australia with Hill Knowlton Strategies Australia (PR) Tonic The Agency (Digital)
The SABRE Award for Superior Achievement in Research and Planning
- TUNA SCOPE 2020 — Kura Sushi, Inc. with DENTSU INC.
The SABRE Award for Superior Achievement in Measurement and Evaluation
- Road to Recreate — adidas Singapore with Current Global
In2 SABRE Awards
Earned Media
Digital and Print Media
- Making India Know Proteins 'Soy' Much Better — Right To Protein with FleishmanHillard India
Broadcast Media (Radio/Television)
- Keeping the love for flying alive — Qatar Airways with Hill Knowlton Strategies
Creation of Persuasive Content
- Save Our Seafarers — Uniteam Marine with ERA
Best In Digital/Print B2b Media
- Old factory goes SMART! — Schneider Electric Korea with the spring company
Sponsored and Paid Media
Media Partnership
Public Service Announcement - broadcast, digital or print.
- You Haven't Been Drinking Alone — Alcohol and Drug Foundation with Icon Agency
Best Influencer Programs Endorsements (Paid)
- The First Menstruation Themed Live Stream Exhibition Event of Libresse New Product Launch — Libresse with BlueFocus Digital
Best SEO/Content Distribution Program (Paid Organic)
Advertising - broadcast, digital or print.
- “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness — Libresse with BlueFocus Digital
Social Media and Community Management
Best use of global social networking platforms
- When Inspiration Pops — Wildcats (for Singha Soda) with ERA
Best use of Asian social platforms
- Love For City Guardian, Protect Her Against the Sun — CLARINS with Ruder Finn Thunder
Best In Real-Time Engagement
- Weaving Garment Workers Together — SMART Myanmar with the European Union with ERA
Best Meme/Viral Campaign
- The Chicken Dance — KFC with ERA
Digital & Creative Categories
Brand Digital Platforms
- Kia VR Driving Center (VRDC) — Kia with KPR
Digital Newsrooms
- Jiran-Hyperlocal Content & Commerce Platform — TM Net Sdn. Bhd. with Edelman Malaysia
Digital Video
- “Non-scripted” Documentary: The Beauty of Age 18 is Only For Once — Rejoice with BlueFocus Digital
Podcast/Webinar/Webcast
- Weaving Garment Workers Together — SMART Myanmar with the European Union with ERA
Branding and Identity- including logo and other design work
- Drop 158 Festival by Budweiser — Budweiser with The Orangeblowfish