Winners

2021

SABRE Awards Asia-Pacific 2021 - BEST IN SHOW

Winner

Yet to be announced

Finalists

Save Our Seafarers

Save Our SeafarersUniteam Marine with ERA

Still Six Lives

Still Six LivesRed Nose with Icon Agency

Transforming retail with AI-based AR

Transforming retail with AI-based ARSenseMARS

U=U: Decriminalizing people with HIV

U=U: Decriminalizing people with HIVTaiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

From the World's Factory to the World's Engine

From the World's Factory to the World's EngineLenovo with BCW

SABRE Awards Asia-Pacific 2023 - CATEGORY WINNERS

Geographic

Australia/New Zealand

  • #WeCanDoIt: International Women’s Day campaignLinkedIn with VCCP

Greater China

  • U=U: Decriminalizing people with HIVTaiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

Indian Sub-continent

  • Protekt India Movement with Indian Railways Godrej Protekt with Godrej Group

Japan

  • Belated Congratulations With FlowersNippon flower Council with Dentsu Inc.

Korea

  • Hope Full Campaign11STREET with Prain Global

South-East Asia

  • Save Our SeafarersUniteam Marine with ERA

Multi-Country (at least 2 countries)

  • Sunkist Crossing – Welcome to the GroveSunkist Growers with Edelman Hong Kong

Regional (more than 5 countries)

  • #WeCanDoIt: International Women’s Day campaignLinkedIn with VCCP

Global (led out of Asia-Pacific with work in other regions)

  • Kia VR Driving Center (VRDC)Kia with KPR

Industry sectors

Consumer Goods

Automotive

  • Kia VR Driving Center (VRDC)Kia with KPR

Fashion & Beauty

  • #GroomTheirFuture with Gillette Barber Suraksha (Safety) ProgrammeGillette India with Genesis BCW

Food & Beverage

  • Sunkist Crossing – Welcome to the GroveSunkist Growers with Edelman Hong Kong

Home & Furniture

  • Making India Sleep WellSleepwell with Genesis BCW

Consumer Products

  • “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness Libresse with BlueFocus Digital
Consumer Services

Entertainment

  • PROJECT UNI-FORMVOGUE x ANGUS CHIANG with Ogilvy Taiwan

Financial Services

  • Charting the Course for Global Business IncreaseEquitiesFirst with Ruder Finn Asia/RFI Asia

Food Service

  • Eat EqualWestlife Development Ltd with AvianWE

Retailers

  • Road to Recreateadidas Singapore with Current Global

Travel & Tourism

  • QT Biggest Staycay QT Hotels & Resorts with Sling & Stone
Business-to-Business

Energy and Natural Resources

  • Solar ForestHanwha Group with Innocean Worldwide

Chemicals & Industrials

  • Old factory goes SMART!Schneider Electric Korea with the spring company

Professional Service Firms

  • Executive LonelinessEGN Singapore with PINPOINT PR Pte Ltd

Real Estate & Construction

  • CoreLogic: Making Property Data AccessibleCoreLogic with Alexander PR

Transportation & Logistics

  • Cannings Purple Helped Hyzon To Accelerate the Energy Transition Hyzon Motors with Cannings Purple
Technology

Consumer Electronics

  • From Voice Assistant to Teaching Assistant - Amazon Alexa Bastar CampaignAmazon Devices, India with The PRactice

Technology: Hardware

  • Why is online better than offlineSchneider Electric Korea with the spring company

Technology: Software & Services

  • TUNA SCOPE 2020Kura Sushi, Inc. with DENTSU INC.

Telecommunications

  • Telkomsel Terus Bergerak MajuPT Telekomunikasi Selular with Hill Knowlton Strategies Indonesia

Web-Based Business

  • The One and Only Questionnaire in the WorldHAN LIN PUBLISHING CO., LTD. with Ogilvy Taiwan
Healthcare

Consumer Health

  • Putting Eye Care On The Health AgendaJohnson & Johnson Vision with DeVries Global Singapore

Healthcare Providers

  • VHIS is Relevant to YouFWD Life Insurance Company (Bermuda) Limited with Sinclair

Medical Technology

  • Sleep Better. Perform Better.ResMed Asia with APCO Worldwide

Pharmaceutical: RX

  • See What Lies BeneathNovartis Pharmaceuticals (HK) Limited with Current Global
Non-Corporate

Associations

  • Protekt India Movement with Indian Railways Godrej Protekt with Godrej Group

Educational and Cultural Institutions

  • Positioning LASALLE College of the ArtsLASALLE College of the Arts with PINPOINT PR Pte Ltd

Government Agencies

  • You Haven't Been Drinking AloneAlcohol and Drug Foundation with Icon Agency

Not-For-Profit Organizations

  • Strengthening Survivor Voice in Anti-Human Trafficking SpaceKamonohashi Project with Chase India

Practice areas

Marketing Communications

Business-To-Business Marketing

  • Avalon/SoftBank Robotics: Generating New Product Sales Volumes, Sales EnquiriesAvalon SteriTech with Ruder Finn Asia

Consumer Marketing (Existing Product)

  • #Let’s connect SantaroKDDI with DENTSU.INC

Consumer Marketing (New Product)

  • From mother’s bags to family bags Daio Paper Corporation with Dentsu Inc. and Dentsu Public Relations Inc.

Integrated Marketing

  • 2020 Shell Eco-Marathon “Minds in Motion” CampaignShell with BCW
Corporate Reputation

Institutional Image

  • Poetry Festival at Hotel Royal ChiaohsiHotel Royal Chiaohsi with Ogilvy Taiwan

Employee Communications

  • Culture Connect CampaignBecton Dickinson with SPAG

Employer Branding

  • For All: An Employer that Values Your DifferencesMicron Technology with Golin Taipei

Executive Communications

  • CreditorWatch — Mapping the health of the Australian economyCreditorWatch with Sling & Stone

Capital Markets Communications

  • OR IPO - Together for the Greater GrowthPTT Oil and Retail Business Plc. (OR) with Ogilvy Public Relations Worldwide Limited
Engaging Society

Cause-Related Marketing

  • Still Six LivesRed Nose with Icon Agency

Community Relations

  • Save Our SeafarersUniteam Marine with ERA

Corporate Social Responsibility

  • From Voice Assistant to Teaching Assistant - Amazon Alexa Bastar CampaignAmazon Devices, India with The PRactice

Public Education

  • #BehindTheMaskMind Hong Kong with Sinclair
Advocacy

Crisis Management

  • Road to Recreateadidas Singapore with Current Global

Issues Management

  • Save Our SeafarersUniteam Marine with ERA

Public Affairs

  • U=U: Decriminalizing people with HIVTaiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan
Media Relations

Corporate Media Relations

  • Skills Ignition SG - Empowering Singaporeans today, for tomorrowGoogle Singapore with Tate Anzur

Product Media Relations (consumer media)

  • Introducing ETFs to everyday Australians BetaShares with Honner

Product Media Relations (Trade Media)

  • Avalon/SoftBank Robotics: Generating New Product Sales Volumes, Sales EnquiriesAvalon SteriTech with Ruder Finn Asia
Digital and Social Media

Digital Campaign

  • Transforming retail with AI-based ARSenseMARS

Social Media/Social Networking Campaign

  • Midnight-Temptation AnimeSaga Prefecture with Dentsu Inc.

Influencer Marketing

  • Hope Full Campaign11STREET with Prain Global

Branded Journalism

  • Jiran-Hyperlocal Content & Commerce PlatformTM Net Sdn. Bhd. with Edelman Malaysia

Word of Mouth

  • Weaving Garment Workers TogetherSMART Myanmar with the European Union with ERA
Experiential

Publicity Stunt

  • Eau De HolidayHotels.com with Weber Shandwick

Special Event

  • Love Beyond BordersMédecins Sans Frontières (MSF Taiwan) with Era Ogilvy

Sponsorship

  • Champion RestartNike with Weber Shandwick
Specialist Audience

Marketing to Men

  • Viatris VIAGRA Social Media CampaignViatris with Ogilvy Beijing

Marketing to Women

  • Britannia Marie Gold My Startup 2.0 Home-makers Turn Job-CreatorsBritannia with Genesis BCW

Marketing to Youth

  • “Non-scripted” Documentary: The Beauty of Age 18 is Only For OnceRejoice with BlueFocus Digital

Multicultural Marketing

    Diamond SABRE Awards

    Diamond Sabre Awards

    Company of The Year

    • CoreLogic: Making Property Data AccessibleCoreLogic with Alexander PR

    CEO of the Year

    • Dawn of an Era with M1's New BrandM1 with Mutant Communications

    The SABRE Award for Superior Achievement in Brand-Building

    • From the World's Factory to the World's EngineLenovo with BCW

    The SABRE Award for Superior Achievement in Reputation Management

    • LG Local Legends / #LGLocalLegends LG Electronics Australia with Hill Knowlton Strategies Australia (PR) Tonic The Agency (Digital)

    The SABRE Award for Superior Achievement in Research and Planning

    • TUNA SCOPE 2020Kura Sushi, Inc. with DENTSU INC.

    The SABRE Award for Superior Achievement in Measurement and Evaluation

    • Road to Recreateadidas Singapore with Current Global

    In2 SABRE Awards

    Earned Media

    Digital and Print Media

    • Making India Know Proteins 'Soy' Much BetterRight To Protein with FleishmanHillard India

    Broadcast Media (Radio/Television)

    • Keeping the love for flying aliveQatar Airways with Hill Knowlton Strategies

    Creation of Persuasive Content

    • Save Our SeafarersUniteam Marine with ERA

    Best In Digital/Print B2b Media

    • Old factory goes SMART!Schneider Electric Korea with the spring company
    Sponsored and Paid Media

    Media Partnership

      Public Service Announcement - broadcast, digital or print.

      • You Haven't Been Drinking AloneAlcohol and Drug Foundation with Icon Agency

      Best Influencer Programs Endorsements (Paid)

      • The First Menstruation Themed Live Stream Exhibition Event of Libresse New Product LaunchLibresse with BlueFocus Digital

      Best SEO/Content Distribution Program (Paid Organic)

        Advertising - broadcast, digital or print.

        • “Liberating Our Periods 2.0” – from Spiritual Impact to Marketing Effectiveness Libresse with BlueFocus Digital
        Social Media and Community Management

        Best use of global social networking platforms

        • When Inspiration PopsWildcats (for Singha Soda) with ERA

        Best use of Asian social platforms

        • Love For City Guardian, Protect Her Against the SunCLARINS with Ruder Finn Thunder

        Best In Real-Time Engagement

        • Weaving Garment Workers TogetherSMART Myanmar with the European Union with ERA

        Best Meme/Viral Campaign

        • The Chicken DanceKFC with ERA
        Digital & Creative Categories

        Brand Digital Platforms

        • Kia VR Driving Center (VRDC)Kia with KPR

        Digital Newsrooms

        • Jiran-Hyperlocal Content & Commerce PlatformTM Net Sdn. Bhd. with Edelman Malaysia

        Digital Video

        • “Non-scripted” Documentary: The Beauty of Age 18 is Only For OnceRejoice with BlueFocus Digital

        Podcast/Webinar/Webcast

        • Weaving Garment Workers TogetherSMART Myanmar with the European Union with ERA

        Branding and Identity- including logo and other design work

        • Drop 158 Festival by Budweiser Budweiser with The Orangeblowfish

        2020

        SABRE Awards Asia-Pacific 2020 - BEST IN SHOW

        Winner

        Michelin Impossible

        Michelin ImpossibleKFC with opr in partnership with Ogilvy Australia

        Finalists

        Museum of Claims

        Museum of ClaimsManulife Singapore with AKA Asia & TBWA

        The Perfect Voiceovers

        The Perfect VoiceoversCauses for Animals Singapore with Edelman Singapore

        Saving Laundry from Zombie Odors

        Saving Laundry from Zombie OdorsLion Corporation with Dentsu Inc. and Dentsu Public Relations Inc.

        Michelin Impossible

        Michelin ImpossibleKFC with opr in partnership with Ogilvy Australia

        Liberating Our Periods_Libresse Women Marketing Campaign

        Liberating Our Periods_Libresse Women Marketing CampaignLibresse with BlueFocus Digital

        SABRE Awards Asia-Pacific 2023 - CATEGORY WINNERS

        Geographic

        Australia/New Zealand

        • Michelin ImpossibleKFC with opr in partnership with Ogilvy Australia

        Greater China

        • 7.5 million people rejected Liu Wen’s invitation to take pictures onlinevivo with BlueFocus Digital

        Indian Sub-continent

        • Rethink Notions of Masculinity - #ManEnough Gillette India with Genesis BCW

        Japan

        • Saving Laundry from Zombie OdorsLion Corporation with Dentsu Inc. and Dentsu Public Relations Inc.

        Korea

        • The Hanwha Hack: The Newsroom That Turned Confusion to Cohesion Hanwha with Weber Shandwick / Hancomm

        South-East Asia

        • Museum of ClaimsManulife Singapore with AKA Asia & TBWA

        Multi-Country (at least 2 countries)

        • Innovation with Deep Impact - Building a Community of Deep Tech Daredevils for Our Future WorldSGInnovate with IN.FOM

        Regional (more than 5 countries)

        • MAKING EVERY SECOND COUNTTik Tok with Allison Partners

        Global (led out of Asia-Pacific with work in other regions)

        • Enabling the fashion world to “Feel So Right” with TENCEL™ brand strategic communication campaignLenzing AG with BCW

        Industry sectors

        Consumer Goods

        Automotive

        • MissIon Alpha C-2019 BMW Aftersales Technology Experience DayBMW with BlueFocus Digital

        Fashion & Beauty

        • Rethink Notions of Masculinity - #ManEnough Gillette India with Genesis BCW

        Food & Beverage

        • TUNA SCOPESojitz Corporation with Dentsu Inc.

        Home & Furniture

        • Saving Laundry from Zombie OdorsLion Corporation with Dentsu Inc. and Dentsu Public Relations Inc.

        Consumer Products

        • Liberating Our Periods_Libresse Women Marketing CampaignLibresse with BlueFocus Digital
        Consumer Services

        Entertainment

        • “SAVE LIONS” Project by Seibu LionsSeibu Lions Inc. with Dentsu Inc. and Dentsu Public Relations Inc.

        Financial Services

        • DBS Sparks Mini-Series Season 2: Everyday Heroes for a Better WorldDBS Bank with NA

        Food Service

        • Michelin ImpossibleKFC with opr in partnership with Ogilvy Australia

        Retailers

        • GSS: Experience SingaporeSingapore Retailers Association with Mutant

        Travel & Tourism

        • SolosophyHotels.com with Weber Shandwick
        Business-to-Business

        Energy and Natural Resources

        • Creating social value through innovation and communications China Petroleum & Chemical Corporation (SINOPEC) with Brunswick Group

        Chemicals & Industrials

        • Creating social value through innovation and communications China Petroleum & Chemical Corporation (SINOPEC) with Brunswick Group

        Professional Service Firms

        • Our Response to COVID-19 in SingaporeCertis

        Real Estate & Construction

        • #BeatTheVirus - COVID-19 Digital Engagement CampaignColliers International
        Technology

        Consumer Electronics

        • HP Escape TherapyHP Inc. with Edelman Australia

        Technology: Hardware

        • Corning Gorilla Glass headlines India's biggest youth festivalCorning Gorilla Glass with FleishmanHillard India

        Technology: Software & Services

        • Telework Life Manga Comic CampaignCisco Japan with FleishmanHillard Japan

        Telecommunications

        • Unifi: Second ChanceUnifi: Telekom Malaysia with Edelman Malaysia

        Web-Based Business

        • Go Global with Amazon Online CampaignAmazon Global Selling with Ruder Finn Shanghai
        Healthcare

        Consumer Health

        • The Little Book of PooNestlé with Current Global

        Healthcare Providers

        • Mentemia App LaunchMentemia with Boyd PR New Zealand

        Medical Technology

        • Change Enablers - Organizational Fitness Program (OFP) - Employee EngagementBECTON DICKINSON (BD) with SPAG

        Pharmaceutical: RX

        • "My Skin"Novartis Malaysia with Edelman Malaysia
        Non-Corporate

        Associations

        • #NBAInMyBackyardNBA Pvt Ltd with Genesis BCW and WordsWork

        Educational and Cultural Institutions

        • STI Career CampPAGEONE

        Government Agencies

        • My Parent's PassionSingapore Tourism Board with ERA Myanmar

        Not-For-Profit Organizations

        • The Perfect VoiceoversCauses for Animals Singapore with Edelman Singapore

        Practice areas

        Marketing Communications

        Business-To-Business Marketing

        • Time for a Pay Check?Ascender with CampaignLab

        Consumer Marketing (Existing Product)

        • Museum of ClaimsManulife Singapore with AKA Asia & TBWA

        Consumer Marketing (New Product)

        • TUNA SCOPESojitz Corporation with Dentsu Inc.

        Integrated Marketing

        • Enabling the fashion world to “Feel So Right” with TENCEL™ brand strategic communication campaignLenzing AG with BCW
        Corporate Reputation

        Institutional Image

        • Grab for GoodGrab

        Employee Communications

        • Gilead Step Up ChallengeGilead Sciences with APCO Worldwide

        Employer Branding

        • Spotlight on Employees. Living our Values and Inspire.Texas Instruments with Golin Taiwan

        Executive Communications

        • Executive Communication Innovations for Microsoft Asia President Ahmed MazhariMicrosoft with Edelman

        Capital Markets Communications

        • H K's vital role in securing Asia’s largest 2018/19 M&AAnta with Hill Knowlton Strategies
        Engaging Society

        Cause-Related Marketing

        • Narrowing the Divide for Disadvantaged Children in Asia Samsung Southeast Asia & Oceania

        Community Relations

        • #KitaVsCoronaGrab

        Corporate Social Responsibility

        • Solar Boat : Clean Up MekongHanwha Group with Innocean Worldwide

        Public Education

        • Stop the DramaManulife Singapore with AKA Asia & TBWA
        Advocacy

        Crisis Management

        • Our Response to COVID-19 in SingaporeCertis

        Public Affairs

        • Solar Boat : Clean Up MekongHanwha Group with Innocean Worldwide
        Media Relations

        Corporate Media Relations

        • Leading the Next Generation of US Stock TradingTD Ameritrade with FleishmanHillard Hong Kong, FleishmanHillard Singapore

        Product Media Relations (consumer media)

        • HONOR Project Seeing is Believing HONOR with BCW Hong Kong
        Digital and Social Media

        Digital Campaign

        • CDIFS “Fun in the AiR” AR Exhibition – digital campaign to boost recovery economy Chengdu International Finance Square (Chengdu IFS)

        Social Media/Social Networking Campaign

        • From Packaging To Pop Culture: LAY’S Smile StoryPepsiCo India with Edelman India

        Influencer Marketing

        • GrabBike #AntiNgaretGrab with Ogilvy Indonesia & Image Dynamics

        Branded Journalism

        • Eat Your WordsFroebel-kan

        Word of Mouth

        • The Perfect VoiceoversCauses for Animals Singapore with Edelman Singapore
        Experiential

        Publicity Stunt

        • Michelin ImpossibleKFC with opr in partnership with Ogilvy Australia

        Special Event

        • #NBAInMyBackyardNBA Pvt Ltd with Genesis BCW and WordsWork

        Sponsorship

        • FWD North Pole Marathon 2019FWD Life Insurance Company (Bermuda) Limited with MSL Hong Kong

        Trade Show

        • Roboy Star of CIIEInfineon with Archetype China
        Specialist Audience

        Marketing to Women

        • Liberating Our Periods_Libresse Women Marketing CampaignLibresse with BlueFocus Digital

        Marketing to Youth

        • Vans Encourages Creative Expression Among Chinese Young Generation with #OH My Vans ChallengeVans with pH7 Communications

        Multicultural Marketing

        • A new take on influencer marketing for Generation ZLG Electronics with Synergy Hill+Knowton Strategies

        In2 SABRE Awards

        Earned Media

        Digital and Print Media

        • India Protein DayRight To Protein

        Broadcast Media (Radio/Television)

        • High-So to All-SoCoca-Cola with ERA Myanmar

        Creation of Persuasive Content

        • The Billie System: Upcycling for a Sustainable FutureNovetex Textiles with CatchOn, A Finn Partners Company

        Best In Digital/Print B2b Media

        • Innovation with Deep Impact - Building a Community of Deep Tech Daredevils for Our Future WorldSGInnovate with IN.FOM

        Best In Product Reviews (Earned)

        • BOSCH NEW BEGINNINGS BOSCH with Allison and Partners
        Sponsored and Paid Media

        Media Partnership

        • Societe Generale Rugby World Cup FanzoneSociete Generale

        Public Service Announcement - broadcast, digital or print.

        • 'Protein For Better Immunity'Right To Protein with FleishmanHillard India

        Best Influencer Programs Endorsements (Paid)

        • Liberating Our Periods_Libresse Women Marketing CampaignLibresse with BlueFocus Digital

        Best SEO/Content Distribution Program (Paid Organic)

        • High-So to All-SoCoca-Cola with ERA Myanmar

        Advertising - broadcast, digital or print.

        • Connecting KIDSKiko Network/CAN-Japan (Climate Action Network) with Dentsu Inc. and Dentsu Public Relations Inc.
        Social Media and Community Management

        Best use of global social networking platforms

        • Muscle Suits 'Every' - To help save the active backbone of Japan's industryInnophys with BlueCurrent Japan

        Best use of visual social platforms

        • The Ultimate Internship OPPO Australia and New Zealand with CampaignLab

        Best use of Asian social platforms

        • 7.5 million people rejected Liu Wen’s invitation to take pictures onlinevivo with BlueFocus Digital

        Best In Real-Time Engagement

        • 7.5 million people rejected Liu Wen’s invitation to take pictures onlinevivo with BlueFocus Digital

        Best Meme/Viral Campaign

        • From Packaging To Pop Culture: LAY’S Smile StoryPepsiCo India with Edelman India
        Digital & Creative Categories

        Brand Digital Platforms

        • Mind HK: Breaking the HK Mental Health TabooMind Hong Kong with Sinclair

        Digital Newsrooms

        • The Hanwha Hack: The Newsroom That Turned Confusion to Cohesion Hanwha with Weber Shandwick / Hancomm

        Digital Video

        • The Perfect VoiceoversCauses for Animals Singapore with Edelman Singapore

        Branding and Identity- including logo and other design work

        • The Broken Dagger: The Speak-Easy Bar Inspired by The Gods. The Broken Dagger with The Orangeblowfish

        Diamond SABRE Awards

        Diamond Sabre Awards

        Company of The Year

        • Solar Boat : Clean Up MekongHanwha Group with Innocean Worldwide

        Brand-Building

        • Solar Boat : Clean Up MekongHanwha Group with Innocean Worldwide

        Reputation Management

        • Grab for GoodGrab

        Research and Planning

        • Saving Laundry from Zombie OdorsLion Corporation with Dentsu Inc. and Dentsu Public Relations Inc.

        Measurement and Evaluation

        • LENZING AG: Enabling the fashion world to “Feel So Right” with TENCEL™ on Social MediaLenzing AG with BCW

        2019

        SABRE Awards Asia-Pacific 2019 - BEST IN SHOW

        Winner

        The cUUpcakes

        The cUUpcakesRoche Hong Kong Limited with DNA Medical Communications

        Finalists

        The Global Four-Day Movement

        The Global Four-Day MovementPerpetual Guardian with Alexander PR

        NIKKEI BLEND

        NIKKEI BLENDNikkei Inc. with Dentsu Inc.

        From Rubbish to Roads – turning waste plastics and toner into better quality asphalt roads

        From Rubbish to Roads – turning waste plastics and toner into better quality asphalt roadsClose the Loop with Market Eye

        The cUUpcakes

        The cUUpcakesRoche Hong Kong Limited with DNA Medical Communications

        Cabcharge Digital Pass - An Australian-first digital taxi ticket

        Cabcharge Digital Pass - An Australian-first digital taxi ticketCabcharge Australia with Howorth Communications, part of opr Agency

        Yeh Diwali HONOR Wali’ (A Diwali with HONOR)

        Yeh Diwali HONOR Wali’ (A Diwali with HONOR)HONOR with Genesis BCW

        Listening is Seeing

        Listening is SeeingAudible with Edelman India

        Creating an association of multi-sectoral partners to accelerate road safety in Gurugram

        Creating an association of multi-sectoral partners to accelerate road safety in GurugramABInBev with AvianWE

        LET PEOPLE SPEAK #Nooutsidefoodincinema (F&B crisis)

        LET PEOPLE SPEAK #Nooutsidefoodincinema (F&B crisis)PVR Cinemas with AvianWE

        SABRE Awards Asia-Pacific 2023 - CATEGORY WINNERS

        Geographic

        Australia/New Zealand

        • The Global Four-Day MovementPerpetual Guardian with Alexander PR

        Greater China

        • The “Kiss” CampaignVienna Tourist Board with Archetype China

        Indian Sub-continent

        • Where's the DNA?Gordon Thomas Honeywell - GA with Ogilvy & Mather

        Japan

        • NIKKEI BLENDNikkei Inc. with Dentsu Inc.

        Korea

        • Who Sprinkled Salt on My Cake!Eisai Korea with Weber Shandwick Korea/ McCANN Health Korea

        South-East Asia

        • Holiday QuickiesAirAsia with W Asia & The Teeth

        Multi-Country (at least 2 countries)

        • She Makes It WorkMonster.com with Mutant Communications

        Regional (more than 5 countries)

        • Establishing Vivo as an Innovative Brand with NEXVivo with Edelman Hong Kong

        Global (led out of Asia-Pacific with work in other regions)

        • The Global Four-Day MovementPerpetual Guardian with Alexander PR

        Industry sectors

        Consumer Goods

        Automotive

        • Do you think YOGA can sell more truck lubricants? Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare

        Fashion & Beauty

        • OLAY Women's Day 2019P$G OLAY with DeVries Global

        Food & Beverage

        • Gut Bacteria ZooKellogg with Edelman

        Home & Furniture

        • Happiness Starts at HomeBosch Home Appliances with Allison Partners

        Consumer Products

        • Huddle’s Kanga CoverHuddle with Sling & Stone
        Consumer Services

        Entertainment

        • NIKKEI BLENDNikkei Inc. with Dentsu Inc.

        Financial Services

        • Break Bias, Create PossibilitiesChina CITIC Bank Credit Card with Ruder Finn

        Food Service

          Retailers

          • Chengdu IFS Parcours Art Festival- Art Fuels Commerce in Beautiful FashionChengdu International Finance Square (CDIFS)

          Travel & Tourism

          • Is New Zealand Worth The Time?Air New Zealand with Weber Shandwick Taiwan
          Business-to-Business

          Energy and Natural Resources

          • GRASSROOTS COMMUNICATION THROUGH FOLK ARTCairn Oil & Gas, Vedanta Ltd. with Weber Shandwick

          Chemicals & Industrials

          • From Enemy to Family LCY Education Foundation with Era Ogilvy

          Professional Service Firms

          • Where's the DNA?Gordon Thomas Honeywell - GA with Ogilvy & Mather

          Real Estate & Construction

          • From Rubbish to Roads – turning waste plastics and toner into better quality asphalt roadsClose the Loop with Market Eye

          Transportation & Logistics

          • Launching Japan’s Next Generation of Women Leaders in STEMLockheed Martin with APCO Worldwide
          Technology

          Consumer Electronics

          • Busting Crime with AI: An Awakening, from Alwar to Dubai with StaquStaqu Technologies with Value 360 Communications

          Technology: Hardware

          • Intel Mobileye: Building Trust, Saving LivesIntel/Mobileye with Ogilvy Beijing

          Technology: Software & Services

          • Google Online Safety ParkGoogle Singapore with Tate Anzur

          Telecommunications

          • Myanmar's Operators Team Up Against FraudstersMyanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar

          Web-Based Business

          • Helping Little India's offline mom & pop stores remain relevant in today’s digital economy Dei Holdings with PRecious Communications
          Healthcare

          Consumer Health

          • DETTOL BANEGA SWACHH INDIADETTOL BANEGA SWACHH INDIA with AvianWE

          Healthcare Providers

          • The Infertility myth-bustersNova IVI Fertility with Adfactors PR

          Medical Technology

          • Royal Philips raises the alarm on sleep disorders and respiratory healthRoyal Philips with Omnicom Public Relations Group

          Pharmaceutical: RX

          • The cUUpcakesRoche Hong Kong Limited with DNA Medical Communications
          Non-Corporate

          Associations

          • Creating an association of multi-sectoral partners to accelerate road safety in GurugramABInBev with AvianWE

          Educational and Cultural Institutions

          • The Hardest LessonLungteng Cutural Co., Ltd. with Ogilvy & Mather Taiwan

          Government Agencies

          • Shape Our Tomorrow Early Childhood Development Agency (ECDA) with Ogilvy Singapore

          Not-For-Profit Organizations

          • Where's the DNA?Gordon Thomas Honeywell - GA with Ogilvy & Mather

          Practice areas

          Marketing Communications

          Business-To-Business Marketing

          • Cabcharge Digital Pass - An Australian-first digital taxi ticketCabcharge Australia with Howorth Communications, part of opr Agency

          Consumer Marketing (Existing Product)

          • NIKKEI BLENDNikkei Inc. with Dentsu Inc.

          Consumer Marketing (New Product)

          • Yeh Diwali HONOR Wali’ (A Diwali with HONOR)HONOR with Genesis BCW

          Integrated Marketing

          • The cUUpcakesRoche Hong Kong Limited with DNA Medical Communications
          Corporate Reputation

          Institutional Image

          • Diversity in Disaster PreparationYahoo! Japan with Dentsu In.

          Employer Branding

          • We're Hiring...Based on Looks!ISEHAN Co., Ltd. with Dentsu Inc.

          Executive Communications

          • LAUNCHING THE IMPOSSIBLE IN SINGAPORE: THE FUTURE OF FOOD Impossible Foods with AKA Asia

          Capital Markets Communications

          • Singapore Press Holdings: Driving Positive Market PerceptionsSingapore Press Holdings Ltd with Tulchan Communications LLP
          Engaging Society

          Cause-Related Marketing

          • High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday WomenCoca-Cola with ERA Myanmar

          Community Relations

          • Do you think YOGA can sell more truck lubricants? Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare

          Corporate Social Responsibility

          • Wings for our girlsMahindra Group with Adfactors PR

          Public Education

          • Keep It Pumping Novartis with SPAG Asia
          Advocacy

          Crisis Management

          • Delisting Mauritius as a High-Risk JurisdictionEconomic Development Board of Mauritius with MSL India

          Issues Management

          • Beyond the Label National Council of Social Service (NCSS) with Ogilvy Singapore

          Public Affairs

          • Where's the DNA?Gordon Thomas Honeywell - GA with Ogilvy & Mather
          Media Relations

          Corporate Media Relations

          • Diversity in Disaster PreparationYahoo! Japan with Dentsu In.

          Product Media Relations (consumer media)

          • It's Sydney TimeSydney Beer Co with Red Havas, BD and BLVD

          Product Media Relations (Trade Media)

          • Is New Zealand Worth The Time?Air New Zealand with Weber Shandwick Taiwan
          Digital and Social Media

          Digital Campaign

          • Air China Land Your Dream Digital CampaignAir China with BCW Beijing

          Social Media/Social Networking Campaign

          • Ode to the Last MaharajaNarendra Bhawan Bikaner with PR Pundit Public Relations Private Limited

          Influencer Marketing

          • Sport18: Here to Createadidas Singapore with Current Global

          Branded Journalism

          • The A List National Arts Council with Ogilvy Singapore

          Word of Mouth

          • The Global Four-Day MovementPerpetual Guardian with Alexander PR
          Experiential

          Guerrilla Marketing

          • Celebrating the Yellow FellowChild Rights and You with Adfactors PR

          Publicity Stunt

          • Gut Bacteria ZooKellogg with Edelman

          Special Event

          • adidas x Parley, Run For The Oceansadidas India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.

          Sponsorship

          • All The Stories Are TrueConverse with BCW

          Trade Show

          • GREAT Festival of InnovationDepartment for International Trade of the UK Government with Sinclair
          Specialist Audience

          Marketing to Men

          • INTRODUCING BLEISURE TO JAPAN Hotels.com with Weber Shandwick Singapore

          Marketing to Women

          • Chando "She says" CampaignChando with Shanghai Soho Square

          Marketing to Youth

          • HONOR Artology HONOR with BCW Hong Kong

          Multicultural Marketing

          • Jewellery beyond genderSenco Gold and Diamonds with Adfactors PR

          Diamond SABRE Awards

          Diamond Sabre Awards

          Brand-Building

          • Emotional NutritionGSK with Genesis BCW

          Reputation Management

          • PNB Back On TrackPunjab National Bank with Genesis BCW

          Research and Planning

          • Diversity in Disaster PreparationYahoo! Japan with Dentsu In.

          Measurement and Evaluation

          • Sport18: Here to Createadidas Singapore with Current Global

          In2 SABRE Awards

          Earned Media

          Digital and Print Media

          • Jollibee Going Global: Making a Filipino Brand Matter in the Big AppleJollibee Foods Corporation with Pulse Communication Manila, Ogilvy Chicago, Geometry Toronto, Runaway Robot

          Broadcast Media (Radio/Television)

          • High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday WomenCoca-Cola with ERA Myanmar

          Creation of Persuasive Content

          • Mars Wrigley Littered Gum Education ProgramMars Wrigley with BlueFocus Digital

          Best In Digital/Print B2B Media

          • Discover ChoiceMitsubishi Aircraft Corporation with Edelman

          Best In Product Reviews (Earned)

          • Is New Zealand Worth The Time?Air New Zealand with Weber Shandwick Taiwan
          Sponsored and Paid Media

          Media Partnership

          • MPT & MNL Breathe Life Into Youth FootballMyanma Posts & Telecommunications with ERA Myanmar

          Public Service Announcement - broadcast, digital or print.

          • Wings for our girlsMahindra group with Adfactors PR

          Best Influencer Programs Endorsements (Paid)

          • Coca-Cola Reconnects Myanmar Youth To Their Tea CultureCoca-Cola with ERA Myanmar

          Best SEO/Content Distribution Program (Paid Organic)

          • Myanmar's Operators Team Up Against FraudstersMyanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar

          Advertising - broadcast, digital or print.

          • JOY STORY II:JOY and KoiJD
          Social Media and Community Management

          Best use of global social networking platforms

          • Imagine Your KoreaKorea Tourism Organization

          Best use of visual social platforms

          • ‘Conti Cities: Driving Forward the Engagement Economy’Continental Tires with Ketchum

          Best use of Asian social platforms

          • COFFEE IS NOT JUST BLACK OR WHITENescafe Dolce Gusto with Weber Shandwick

          Best In Real-Time Engagement

          • NIKKEI BLENDNikkei Inc. with Dentsu Inc.
          Digital & Creative Categories

          Brand Digital Platforms

          • TUNA SCOPESojitz Corporation with Dentsu

          Digital Newsrooms

          • Myanmar's Operators Team Up Against FraudstersMyanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar

          Digital Video

          • #ThisIsMyCNY: A Fresh Perspective on Chinese New Year TraditionsHSBC with RFI Asia

          Podcast/Webinar/Webcast

          • United to end TBIndian Medical Association with Adfactors PR

          Branding and Identity- including logo and other design work

          • Women's Day Marketing-Be more “selfish” and live more poeticallyP&G with Bluefocus Digital Marketing Guangzhou

          2018

          SABRE Awards Asia-Pacific 2018 - BEST IN SHOW

          Winner

          Yet to be announced

          Finalists

          Addressing Privacy Breach: the taking and sharing of intimate images without consent

          Addressing Privacy Breach: the taking and sharing of intimate images without consentBrieana Rose: Privacy Campaigner with Sefiani Communications Group, Fiona McLay, Brieana Rose

          'Be Real' : Microsoft Pirates A Celebrity

          'Be Real' : Microsoft Pirates A CelebrityMicrosoft with Echo Myanmar

          Palau Pledge

          Palau Pledge The Palau Legacy Project with Host/Havas and Red Agency

          Stop The Horror

          Stop The HorrorGo Gentle Australia with Cummins & Partners

          Changing Housework from a JOB to JOY

          Changing Housework from a JOB to JOYProcter and Gamble Japan K.K. with Dentsu Inc. and Dentsu Public Relations Inc.

          Intel: Envisioning Hope for Autism

          Intel: Envisioning Hope for AutismIntel with Ogilvy Beijing

          VOICING CHILDREN’S PLEA FOR SAFE DRIVING

          VOICING CHILDREN’S PLEA FOR SAFE DRIVING Shell Myanmar with TODAY Ogilvy & Mather Myanmar

          HUAWEI X Rex Tso

          HUAWEI X Rex Tso "From Zero to Hero"Huawei Mobile with Ogilvy

          Simcity Buildit School of Politics

          Simcity Buildit School of PoliticsElectronic Arts K.K. with dentsu

          Chando

          Chando "Beautiful Surgery Lines" CampaignJALA Group Company with Shanghai Soho Square Advertising Co., Ltd.

          Great Failure

          Great FailureFROEBEL-KAN CO., LTD. with dentsu inc.

          DreamLab DreamJob Campaign

          DreamLab DreamJob Campaign Vodafone Foundation with Hill Knowlton Strategies

          When Jailbirds Sang

          When Jailbirds SangGodrej Security Solutions with Adfactors PR Pvt. Ltd.

          Vicks 'Touch of Care' that Moved Millions

          Vicks 'Touch of Care' that Moved MillionsP&G Vicks with 20:20 MSL

          Shell Emotion Tracking Study

          Shell Emotion Tracking StudyShell Malaysia with Edelman Malaysia

          They Built This City - Revealing the Sacrifices by Migrant Workers in Singapore

          They Built This City - Revealing the Sacrifices by Migrant Workers in SingaporePaya Lebar Quarter by Lendlease with FleishmanHillard Singapore

          SABRE Awards Asia-Pacific 2023 - CATEGORY WINNERS

          Geographic

          Australia/New Zealand

          • Stop The HorrorGo Gentle Australia with Cummins & Partners

          Greater China

          • Chando "Beautiful Surgery Lines" CampaignJALA Group Company with Shanghai Soho Square Advertising Co., Ltd.

          Indian Sub-continent

          • Carton Le Aao, Classroom BanaoTetra Pak India with Burson Cohn & Wolfe (Genesis Burson-Marsteller)

          Japan

          • Changing Housework from a JOB to JOYProcter and Gamble Japan K.K. with Dentsu Inc. and Dentsu Public Relations Inc.

          Korea

          • It's Not You. It's the IronPhilips

          South-East Asia

          • Shell Emotion Tracking StudyShell Malaysia with Edelman Malaysia

          Multi-Country (at least 2 countries)

          • Man's Best Friend - Introducing the Hotels.com Pug MascotHotels.com with Weber Shandwick Singapore

          Regional (more than 5 countries)

          • Bring Out The Bold With Listerine Healthy WhiteListerine with Allison Partners

          Global (led out of Asia-Pacific with work in other regions)

          • Palau Pledge The Palau Legacy Project with Host/Havas and Red Agency

          Industry sectors

          Consumer Goods

          Automotive

          • Mercedes-Benz Star Fund World Heritage Sites Sustainable Livelihood ProjectMercedes-Benz China (Beijing Mercedes-Benz Sales Service Co., Ltd.) with Ruder Finn China

          Fashion & Beauty

          • SK-II #ChangeDestiny I Never Expire CampaignP&G with DeVries Global

          Food & Beverage

          • Australian Macadamias announces Macadamia Australian Macadamias with Red Agency

          Home & Furniture

          • Just laugh, SING and be secureGodrej Security Solutions with Adfactors PR

          Consumer Products

          • When Jailbirds SangGodrej Security Solutions with Adfactors PR Pvt. Ltd.
          Consumer Services

          Entertainment

          • Simcity Buildit School of PoliticsElectronic Arts K.K. with dentsu

          Financial Services

          • The Great Singapore Replay Temasek with Zeno Communications Singapore Pte Ltd

          Food Service

          • foodpanda Leads the Sustainability Changefoodpanda with W Asia

          Retailers

          • We are Here To Createadidas Singapore with Creation Singapore

          Travel & Tourism

          • Jetstar Asia - Stay Home this Lunar New YearJetstar Asia with AKA Asia
          Business-to-Business

          Energy and Natural Resources

          • VOICING CHILDREN’S PLEA FOR SAFE DRIVING Shell Myanmar with TODAY Ogilvy & Mather Myanmar

          Chemicals & Industrials

          • Sinopec Open DaySINOPEC with BrunswickGroup

          Professional Service Firms

          • Transforming Bell Pottinger Asia into Klareco Communications: a phoenix from the ashesKlareco Communications

          Real Estate & Construction

          • They Built This City - Revealing the Sacrifices by Migrant Workers in SingaporePaya Lebar Quarter by Lendlease with FleishmanHillard Singapore
          Technology

          Consumer Electronics

          • HUAWEI X Rex Tso "From Zero to Hero"Huawei Mobile with Ogilvy

          Technology: Hardware

          • Penny's New Year PartyNVIDIA with Hill Knowlton Strategies

          Technology: Software & Services

          • Orchestrating a Choral Symphony: Driving sales impact through employee advocacy and social selling NetApp with Text100 India

          Telecommunications

            Web-Based Business

            • Kobo's Bookstore Therapy: A YouTuber's DiagnosisRakuten Kobo with Ogilvy
            Healthcare

            Consumer Health

            • Granny's SecretPrevail with Hill Knowlton Strategies

            Healthcare Providers

            • Better Half's Bitter TruthNova IVI Fertility with Adfactors PR

            Medical Technology

            • Intel: Envisioning Hope for AutismIntel with Ogilvy Beijing

            Pharmaceutical: RX

            • Every Life is PreciousSanofi Genzyme with SPAG
            Non-Corporate

            Associations

            • Batting for a lower GST for Budget HotelsOYO with Adfactors PR

            Educational and Cultural Institutions

            • RESETTING THE NTU SINGAPORE CORPORATE IDENTITYNANYANG TECHNOLOGICAL UNIVERSITY

            Government Agencies

            • Palau Pledge The Palau Legacy Project with Host/Havas and Red Agency

            Not-For-Profit Organizations

            • Facing up to Schizophrenia: the fight for better support, treatment and acceptance Hong Kong Association of Psychosocial Rehabilitation with Weber Shandwick

            Practice areas

            Marketing Communications

            Business-To-Business Marketing

            • SAP CX Consumer Insights Campaign 2017SAP Customer Experience with FleishmanHillard Singapore

            Consumer Marketing (Existing Product)

            • Vicks 'Touch of Care' that Moved MillionsP&G Vicks with 20:20 MSL

            Consumer Marketing (New Product)

            • Do You Dare?Mills & Boon with FORWARD Agency

            Integrated Marketing

            • Dr.Ci:Labo and the Puru Puru MovementJohnson & Johnson with Golin
            Corporate Reputation

            Institutional Image

            • LOCOMO CHALLENGELOCOMO CHALLENGE COUNCIL

            Employee Communications

            • METRO Calendar Connects every employee on WeChatMETRO

            Employer Branding

            • Diversity and InclusionJohnson and Johnson with FleishmanHillard India

            Executive Communications

            • From the Industrial to the Invisible Revolution: Heralding the Age of AI in AsiaMicrosoft with IN.FOM

            Capital Markets Communications

            • Razer's IPO in Hong KongRazer Inc. with Instinctif Partners
            Engaging Society

            Cause-Related Marketing

            • Carton Le Aao, Classroom Banao (Get Your Carton and Make A Classroom) Tetra Pak with Burson Cohn & Wolfe (Genesis Burson-Marsteller)

            Community Relations

            • They Built This City - Revealing the Sacrifices by Migrant Workers in SingaporePaya Lebar Quarter by Lendlease with FleishmanHillard Singapore

            Corporate Social Responsibility

            • STORY CAN Stop BullyingCoca-Cola Foundation

            Public Education

            • PET Bottles: What is recyclable is not a Waste!PET Packaging Association for Clean Environment (PACE) with First Partners
            Advocacy

            Crisis Management

            • RESCUING CRYPTO-CURRENCY FROM INDIA’S BIGGEST FINANCIAL CRISIS Koinex with Value 360 Communications

            Issues Management

            • Addressing Privacy Breach: the taking and sharing of intimate images without consentBrieana Rose: Privacy Campaigner with Sefiani Communications Group, Fiona McLay, Brieana Rose

            Public Affairs

            • Addressing Privacy Breach: the taking and sharing of intimate images without consentBrieana Rose: Privacy Campaigner with Sefiani Communications Group, Fiona McLay, Brieana Rose
            Media Relations

            Corporate Media Relations

            • Making India the Global Food HubMinistry of Food Processing with Burson Cohn & Wolfe (Genesis Burson-Marsteller)

            Product Media Relations (consumer media)

            • Capture DifferentGoPro with FleishmanHillard India

            Product Media Relations (Trade Media)

            • Finding the X Factor: Unveiling OPPO Flagship Phone Find X to the WorldOPPO with BCW (Burson-Marsteller)
            Digital and Social Media

            Digital Campaign

            • It's Not You. It's the IronPhilips

            Social Media/Social Networking Campaign

            • DreamLab DreamJob Campaign Vodafone Foundation with Hill Knowlton Strategies

            Influencer Marketing

            • “Find What Matters” A New Creative Brand Communications Platform for Consumer Engagement by HennessyMoet Hennessy Diageo

            Branded Journalism

            • Great FailureFROEBEL-KAN CO., LTD. with dentsu inc.

            Word of Mouth

            • Man on the CurtainLEOPALACE21 with DENTSU INC.
            Experiential

            Guerrilla Marketing

            • 'Be Real' : Microsoft Pirates A CelebrityMicrosoft with Echo Myanmar

            Publicity Stunt

            • Ben and Jerry’s 2 Scoop BanBen and Jerry’s with Red Agency

            Special Event

            • Great FailureFROEBEL-KAN CO., LTD. with dentsu inc.

            Sponsorship

            • BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018P&G with Ketchum
            Specialist Audience

            Marketing to Men

            • With Ayyappa’s blessings, Vodafone protects childrenVodafone India with Adfactors PR

            Marketing to Women

            • Chando "Beautiful Surgery Lines" CampaignJALA Group Company with Shanghai Soho Square Advertising Co., Ltd.

            Marketing to Youth

            • Cosplay EncyclopediaKodansha with Dentsu Inc

            Multicultural Marketing

              Diamond SABRE Awards

              Diamond Sabre Awards

              Brand-Building

              • BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018P&G with Ketchum

              Reputation Management

              • Monaco - Cryptocurrency in Every WalletMonaco with The Hoffman Agency

              Research and Planning

              • Nameless choresDaiwa House Industry Co., Ltd. with Dentsu Public Relations Inc.

              Measurement and Evaluation

              • Launching Majestic Princess: Where Western Luxury Meets Chinese FlavourPrincess Cruises with BCW

              In2 SABRE Awards

              Earned Media

              Digital and Print Media

              • Stop The HorrorGo Gentle Australia with Cummins & Partners

              Broadcast Media (Radio/Television)

              • Canon captures Down Under From AboveCanon Australia with opr Agency

              Creation of Persuasive Content

              • Cosplay EncyclopediaKodansha with Dentsu Inc

              Best In Product Reviews (Earned)

              • Gong Cha Singapore - Comeback Kid of 2017Gong Cha Singapore with Huntington Communications Pte Ltd
              Sponsored and Paid Media

              Media Partnership

              • MOTRIN® Children Fever Express 2017Shanghai Johnson & Johnson Pharmaceuticals Ltd. with Burson Cohn & Wolfe

              Public Service Announcement - broadcast, digital or print.

                Best Influencer Programs Endorsements (Paid)

                • Uncle Siu's English Reading WeekBook Depository with Golin

                Advertising - broadcast, digital or print.

                • Unlock the Amazing Winter Olympic Experience TogetherP&G(Procter & Gamble) with Bluefocus Digital Marketing Agency (Guangzhou)
                Social Media and Community Management

                Best use of global social networking platforms

                • Porsche boldly uses LinkedIn as its corporate communications platformPorsche LinkedIn

                Best use of visual social platforms

                • Play With Your FoodLOTTE with DENTSU INC.

                Best use of Asian social platforms

                • Chando "Beautiful Surgery Lines" CampaignJALA Group Company with Shanghai Soho Square Advertising Co., Ltd.

                Best In Real-Time Engagement

                • Overcoming All Odds: Celebrating the Chalkboard IT TeacherMicrosoft Asia with IN.FOM

                Best Meme/Viral Campaign

                • Pampers PositiveProcter & Gamble (P&G) with MSL Vietnam (Publicis One)
                Digital & Creative Categories

                Brand Digital Platforms

                • Shell Emotion Tracking StudyShell Malaysia with Edelman Malaysia

                Digital Newsrooms

                • Owning the News Agenda with a Modern Brand Newsroom Microsoft Asia with IN.FOM

                Digital Video

                • Changing Housework from a JOB to JOYProcter and Gamble Japan K.K. with Dentsu Inc. and Dentsu Public Relations Inc.

                Branding and Identity- including logo and other design work

                • RESETTING THE NTU SINGAPORE CORPORATE IDENTITYNANYANG TECHNOLOGICAL UNIVERSITY