SABRE Awards | Asia-Pacific

Basic entry - US$450

Inclusive of 1 geography, 1 practice area, and 1 industry sector. Additional selections cost $50

Geographic

Basic entry includes 1 geography, 1 practice area, and 1 industry sector. Each additional category costs $50 each.

1. Australia/New Zealand

2. Greater China

3. Indian Sub-continent

4. Japan

5. Korea

6. South-East Asia

7. Multi-Country (at least 2 countries)

8. Regional (more than 5 countries)

9. Global (led out of Asia-Pacific with work in other regions)

Practice areas

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $50 each.

Marketing Communications

10. Business-To-Business Marketing

11. Consumer Marketing (Existing Product)

12. Consumer Marketing (New Product)

13. Inclusive Marketing

14. Integrated Marketing
This category is designed to recognize campaigns in which public relations played a lead strategic role, alongside other disciplines/channels such as advertising, promotions, direct, digital, etc.

Corporate Reputation

15. DEI Engagement
A campaign to improve diversity, equity and inclusion as it relates to employee engagement, talent recruitment and retention.

16. Institutional Image
Can also be institutional image for non-profit group or association.

17. Employee Communications
A campaign directed at a company's existing employees.

18. Employer Branding
A campaign positioning a company to attract new employees.

19. Executive Communications
A campaign to position the CEO or other senior executives as leaders or authorizes on a topic or industry.

20. Capital Markets Communications
Investor relations or financial media relations designed to reach shareholders and other financial stakeholders.

Engaging Society

21. Cause-Related Marketing
A campaign designed to increase sales or consumer engagement with a brand by linking that brand to an issue or cause.

22. Community Relations
A campaign designed to engage community stakeholders and improve relationships between a company and its neighbors, local or global) .

23. Corporate Social Responsibility

24. Public Education (Non-Covid-19)
A campaign designed to improve public health or drive awareness of an issue with important societal implications.

25. Public Education (Covid-19)

Advocacy

26. Crisis Management

27. Issues Management

28. Public Affairs
A campaign designed to influence attitudes on matters of public policy, legislation or regulation.

Media Relations

29. Corporate Media Relations

30. Product Media Relations (consumer media)

31. Product Media Relations (Trade Media)

Digital and Social Media

32. Digital Campaign

33. Social Media/Social Networking Campaign

34. Influencer Marketing

35. Branded Journalism
A campaign based around content created or curated by the PR team.

36. Word of Mouth
A campaign that seeks to build advocacy for a brand or customer among key stakeholders, using either/both online/offline channels to generate positive dialogue and discussion.

Experiential

37. Guerrilla Marketing
This category includes activities such as street branding, flash mobs, etc.

38. Publicity Stunt

39. Special Event

40. Sponsorship
This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship.

41. Trade Show
This category recognizes both the planning and execution of trade show exhibits and presence, and PR support for a company’s trade show presence.

Specialist Audience

42. Marketing to Men

43. Marketing to Women

44. Marketing to Youth

45. Multicultural Marketing
Includes campaigns designed to reach specific ethnic groups, LGBTQ+, etc.

Industry sectors

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $50 each.

Consumer Goods

46. Automotive
Includes automakers and automotive parts and suppliers.

47. Fashion & Beauty

48. Food & Beverage
Excluding restaurants and food service companies.

49. Home & Furniture
Household products not covered by the categories above, furnishings.

50. Consumer Products
Any consumer product not covered in categories above.

Consumer Services

51. Entertainment
For clients in the entertainment business, including film and TV companies, record labels, artists and celebrities, sports teams, video game manufacturers.

52. Financial Services

53. Food Service
Including restaurants.

54. Retailers
For retail outlets, not all products sold at retail.

55. Travel & Tourism
Includes hotels, airlines, tourism boards.

Business-to-Business

56. Energy and Natural Resources
Includes energy producers, mining companies and utilities.

57. Chemicals & Industrials

58. Professional Service Firms
Includes law firms, marketing services firms, management consulting firms, etc.

59. Real Estate & Construction

60. Transportation & Logistics
Includes law firms, marketing services firms, management consulting firms, etc.

Technology

61. Consumer Electronics

62. Technology: Hardware

63. Technology: Software & Services

64. Telecommunications

65. Web-Based Business
Includes e-commerce companies that conduct the majority of their business on the Internet, may include dot-com divisions of retail companies, etc.

Healthcare

66. Animal Care

67. Consumer Health
Over-the-counter medications, nutraceuticals, etc.

68. Healthcare Providers
Insurance companies, hospitals, and other related providers.

69. Medical Technology
Includes healthcare IT companies, medical devices.

70. Pharmaceutical: RX
Also includes biotechnology companies.

Non-Corporate

71. Associations
Associations or coalitions consisting primarily of for-profit businesses; for charities, enter category 86.

72. Educational and Cultural Institutions
Schools, universities, museums, art galleries, performing arts venues, etc.

73. Government Agencies
Any government-sponsored campaign, domestic or overseas, including public education, tourism promotion, economic development.

74. Not-For-Profit Organizations
Excluding trade associations.

Diamond SABRE Awards - US$75

Please select all the categories you would like to enter. Each selection costs $75 plus the basic entry fee (i.e. its $525 for 1 selection).

Diamond Sabre Awards

75. Company of The Year
This award will recognize a corporation (or other organization) that has embraced public relations as a key management discipline and can demonstrate that public relations has made a significant contribution over the course of the year to its overall performance. Winning submissions will demonstrate that organizational behavior and organizational communications are aligned, and that public relations activities attain the highest levels of integrity, authenticity, and effectiveness. (This category is NOT open to public relations agencies).

76. CEO of the Year
This award will recognize the chief executive who has worked diligently to enhance the role of public relations within his or her organization, or demonstrated a clear commitment to ensuring that the organization embraces the principles of ethical and effective public relations, in its culture, its communications and its actions. (This category is NOT open to public relations practitioners).

77. The SABRE Award for Superior Achievement in Brand-Building
This award will recognize public relations work that has played in a central role in brand strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a brand platform and explain how that platform shifted perceptions, built stronger customer relationships, and ultimately drove sales.

78. The SABRE Award for Superior Achievement in Reputation Management
This award will recognize public relations work that has played in a central role in corporate strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders relationships, and ultimately contributed to corporate performance.

79. The SABRE Award for Superior Achievement in Research and Planning
This award will recognize public relations campaigns that draw on original research and modern data and analytics to develop critical insights into the client and its audience, and use formal planning techniques to devise the most appropriate strategic approach to address a challenge or seize and opportunity.

80. The SABRE Award for Superior Achievement in Measurement and Evaluation
This award will recognize public relations campaigns that made a meaningful and measurable contribution to an organization’s bottom-line results. Winning entries will focus on metrics such as stakeholder engagement, stakeholder attitudes, “net promoter score” (or similar), sales results, or business performance, and will make a compelling case that these results were directly related to effective communications.

81. The SABRE Award for Superior Achievement in Purpose
The SABRE Award for Superior Achievement in Purpose recognizes the critical role that purpose plays in both brand marketing and corporate reputation, and is awarded to a brand or organization that has put purpose at the center of its business strategy and ESG policies.

In2 SABRE Awards

Each selection costs $60 plus the basic entry fee ($450). Your first selection is included in the basic entry fee (i.e. its $450 for 1 selection).
Please select all the categories you would like to enter.

Agency of the Future

82. Agency of the Future
This category requires agencies to demonstrate their ability and record of innovation across such areas as client work, workplace culture and/or thought leadership.

Earned Media

These submissions should be anchored in a single piece of excellent earned coverage. The lead media can be supported with additional pieces of coverage and/or syndication to show additional reach, scope and impact. Please include the anchor coverage in the entry form (rather than supporting documents).

83. Digital and Print Media
This includes exceptional coverage online and/or in print, earned on third-party sites operated by professional, incorporated media. Excludes any paid content.

84. Broadcast Media (Radio/Television)
This includes exceptional coverage from radio or television, earned on third-party sites operated by professional, incorporated media. Excludes any paid content.

85. Creation of Persuasive Content
Includes content intended to persuade and/or change thinking, including speeches told at third-party events, winning award entries or OpEds placed in third-party print or digital media operated by incorporated publishers.

86. Best In Digital/Print B2b Media
This category recognizes exceptional, B2B coverage that is earned on digital or traditional media. Excludes paid content.

87. Best In Product Reviews (Earned)
This includes an exceptional print/digital/broadcast product review featured in any influential media, including news sites, subject matter sites, blogs, podcasts, etc. .

Social Media and Community Management

For the channel-specific categories, please anchor your submission in the designated channel, using other social networks to show how the lead channel was supported. Please include visuals and comments lifted directly from the social channel *within* your entry with text providing context.

93. Best use of global social networking platforms
This category evaluates the best use of global social networking platforms, including Facebook, Twitter and LinkedIn, to build and engage a branded community for internal or external audiences.

94. Best use of visual social platforms
This category evaluates the best use of visual social networking platforms, including Instagram, Pinterest and Snapchat, to build and engage a branded community for internal or external audiences.

95. Best use of Asian social platforms
This category evaluates the best use of Asian social networking platforms, including Weibo, WeChat, Mixi, to build and engage a branded community for internal or external audiences.

96. Best In Real-Time Engagement
This includes using social media to respond in real-time to crises or related breaking news or events that impact a brand and/or its community. Best Meme/Viral Campaign.

97. Best Meme/Viral Campaign
The best idea, image, or video that resonates culturally with audiences.

Digital & Creative Categories

98. Best Use of NFTs and PR in the Metaverse

99. Brand Digital Platforms
This category recognizes websites, microsites, downloadable apps, Intranet sites, email marketing and other technical content to support brand narratives and storytelling.

100. Digital Newsrooms
This category includes online assets designed for media and influencers to facilitate the editorial process.

101. Digital Video
This includes informational/educational, entertainment-oriented and traditional storytelling narratives for online videos.

102. Podcast/Webinar/Webcast

103. Branding and Identity- including logo and other design work

Enter

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