Agency of the Future
82. Agency of the Future
This category requires agencies to demonstrate their ability and record of innovation across such areas as client work, workplace culture and/or thought leadership.
These submissions should be anchored in a single piece of excellent earned coverage. The lead media can be supported with additional pieces of coverage and/or syndication to show additional reach, scope and impact. Please include the anchor coverage in the entry form (rather than supporting documents).
83. Digital and Print Media
This includes exceptional coverage online and/or in print, earned on third-party sites operated by professional, incorporated media. Excludes any paid content.
84. Broadcast Media (Radio/Television)
This includes exceptional coverage from radio or television, earned on third-party sites operated by professional, incorporated media. Excludes any paid content.
85. Creation of Persuasive Content
Includes content intended to persuade and/or change thinking, including speeches told at third-party events, winning award entries or OpEds placed in third-party print or digital media operated by incorporated publishers.
86. Best In Digital/Print B2b Media
This category recognizes exceptional, B2B coverage that is earned on digital or traditional media. Excludes paid content.
87. Best In Product Reviews (Earned)
This includes an exceptional print/digital/broadcast product review featured in any influential media, including news sites, subject matter sites, blogs, podcasts, etc.
Sponsored and Paid Media
These submissions should be anchored in a single piece of paid or sponsored media that should be included *within* the entry.
88. Media Partnership
This category includes media partnerships designed to showcase research, surveys, events or other pieces of content.
89. Public Service Announcement - broadcast, digital or print.
90. Best Influencer Programs Endorsements (Paid)
This includes securing a paid role for a product or company on social media via an influencer program, entertainment vehicle (film, TV show, online etc.) and/or securing an endorsement from celebrities or other influencers.
91. Best SEO/Content Distribution Program (Paid Organic)
This includes initiatives designed to boost SEO and the distribution of content, including organic and paid SEO initiatives paid content distribution/syndicates and paid social media placements.
92. Advertising - broadcast, digital or print.
Social Media and Community Management
For the channel-specific categories, please anchor your submission in the designated channel, using other social networks to show how the lead channel was supported. Please include visuals and comments lifted directly from the social channel *within* your entry with text providing context.
93. Best use of global social networking platforms
This category evaluates the best use of global social networking platforms, including Facebook, Twitter and LinkedIn, to build and engage a branded community for internal or external audiences.
94. Best use of visual social platforms
This category evaluates the best use of visual social networking platforms, including Instagram, Pinterest and Snapchat, to build and engage a branded community for internal or external audiences.
95. Best use of Asian social platforms
This category evaluates the best use of Asian social networking platforms, including Weibo, WeChat, Mixi, to build and engage a branded community for internal or external audiences.
96. Best In Real-Time Engagement
This includes using social media to respond in real-time to crises or related breaking news or events that impact a brand and/or its community.
Best Meme/Viral Campaign.
97. Best Meme/Viral Campaign
The best idea, image, or video that resonates culturally with audiences.
Digital & Creative Categories
98. Best Use of NFTs and PR in the Metaverse
99. Brand Digital Platforms
This category recognizes websites, microsites, downloadable apps, Intranet sites, email marketing and other technical content to support brand narratives and storytelling.
100. Digital Newsrooms
This category includes online assets designed for media and influencers to facilitate the editorial process.
101. Digital Video
This includes informational/educational, entertainment-oriented and traditional storytelling narratives for online videos.
103. Branding and Identity- including logo and other design work