Over the 25 years of the SABRE Awards, we have seen plenty of work from giant multinational agencies, tiny boutiques, and in-house teams. We have seen great work designed to promote blue-chip consumer brands and obscure business-to-business companies that few people had even heard of—before someone had a great marketing or PR idea.
And in the digital and social media age, the playing field is more level than ever. It doesn’t matter where a great idea originated; how big the budget was; who the client is; or whether the agency working on the business defines itself as a PR firm, an ad agency, or a digital and social specialist—all that matters is the quality of thinking, the thoroughness of the execution, and the ultimate outcome.
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