Winners

2021

SABRE Awards North America 2021 - BEST IN SHOW

Finalists

SABRE Awards North America 2022 - CATEGORY WINNERS

Practice Area

Marketing Communications

Business-To-Business Marketing

  • Phishing with Cookies — MobileIron with Highwire PR

Consumer Marketing (Existing Product)

  • Be Kind, Rewind: A Sleepover at the World’s Last Blockbuster — Airbnb with Weber Shandwick, DKC Public Relations, Airbnb Experiential Partners, Dish Networks, and Bend Blockbuster

Consumer Marketing (New Product)

  • "United We Move" — Planet Fitness with ICR, and Barkley

Integrated Marketing

  • Harnessing Lived Experiences to Inspire Change in the Schizophrenia Community — Janssen Pharmaceuticals with Chandler Chicco Agency, and Foote, Cone & Belding Chicago

Corporate Reputation

Institutional Image

  • Next Level Care — Alaska Airlines with C+C and Mekanism

Employee Communications

  • Transforming HPE's Culture — Hewlett Packard Enterprise with Daggerwing Group

Executive Leadership

  • From Marathon to Sprint: Finn Partners Helps Dr. James Hildreth Surge on Behalf of Black America — Meharry Medical College with Finn Partners

Capital Markets Communications

  • How Plug Power grew from niche player to major energy company leading the hydrogen revolution — Plug Power with The Bulleit Group

Engaging Society

Cause-Related Marketing

  • Stop the Shock: Petco Ends the Sale of Electronic “Shock” Collars — Petco with Edelman

Community Relations

  • ASD: Rockin' the Spectrum — Jake's House with Edelman Canada

Corporate Social Responsibility

  • Brewing Change — Budweiser with Allison+Partners

Public Education

  • COVID-19 Campaign — Washington State Department of Health with C+C
  • Shoppable Girls — Covenant House with Weber Shandwick Canada

Advocacy

Crisis Management

  • A Storm Every Day: Metro Nashville & Finn Partners Stay the Course — Metro Nashville with Finn Partners

Issues Management

  • Mobilizing Michaels To Deliver For Its Makers — Michaels with Zeno Group

Public Affairs

  • Empowering a New Georgia — The New Georgia Project with Allison+Partners

Media Relations

Corporate Media Relations

  • IBM Drives Change with Facial Recognition Product Withdrawal — IBM with

Product Media Relations (consumer media)

  • America Could Use a Beer — Coors Light with ICF Next

Product Media Relations (trade media)

  • Tax in 2020 — Deloitte Tax with Hill Knowlton Strategies (H K)

Digital and Social Media

Digital Campaign

  • #RIPeanut — Planters with ICF Next and VaynerMedia

Social Media/Social Networking Campaign

  • Venus Brings A New Horizon of Skinclusivity to Animal Crossing — Gillette Venus with Marina Maher Communications, Grey New York, Carat

Influencer Marketing

  • Famous Orders - The Travis Scott Meal — McDonald's with The Narrative Group, Wieden Kennedy New York

Branded Journalism

  • 'Glass Half Full News' fueled by 'got milk?' — California Milk Processor Board with ROX UNITED

Word Of Mouth

  • Old Spice 2020 NFL Draft "Smellcome to the NFL" — Old Spice with

Experiential

Guerrilla Marketing

  • Boards of Change — City of Chicago with Current Global, FCB Chicago

Publicity Stunt

  • Twix Kicks — Twix, A Mars Wrigley Brand with Weber Shandwick, The Marketing Arm

Special Event

  • Hair Color House Party — Madison Reed with Small Girls PR

Sponsorship

  • IBM & The USTA - Enabling the First Virtual US Open — IBM with

Trade Show

  • Turning Science into Storytelling with Virtual Reality — Syngenta with G&S Business Communications

Specialist Audience

Marketing to Men

  • Father's Day Taken — Unilever / Dove Men Care with Edelman

Marketing to Women

  • Poise® Helps Women Bounce Back — Kimberly-Clark Poise® Brand with Ketchum

Marketing to Youth

  • Krispy Kreme Doughnuts Gives Graduates Their “Senior Moment” During Pandemic — Krispy Kreme Doughnuts with FleishmanHillard

Marketing to Seniors

    Multicultural Marketing

    • Colors of the World crayons — Crayola with Golin

    Industry Sector

    Consumer Goods

    Automotive

    • Infiniti's Innovative Launches in a COVID World — Infiniti with Live Nation, imre

    Fashion & Beauty

    • Lockdown Lovebaby Collection — Heinz By Nature with No Fixed Address

    Food & Beverage

    • Jif Settles the Jif vs. Gif Debate — Jif/JM Smucker with MSL

    Home & Furniture

    • New York Fashion Week Goes Home with Lowe’s — Lowe's with FleishmanHillard

    Consumer Products

    • Charmin Go Labs Wipes Up at CES — Charmin with MSL

    Consumer Services

    Entertainment

    • How Ironman and Chris Nikic Proved that Anything Is Possible — Ironman with KWT Global

    Financial Services

    • Keeping the Dream of Homeownership Alive: Mr. Cooper Advocates on Behalf of Homeowners and the Housi — Mr. Cooper with Highwire PR

    Food Service (including restaurants)

    • Buffalo Wild Wings Boneless Thugs-N-Harmony — Buffalo Wild Wings with The Martin Agency, Zeno Group

    Retailers

    • myWalgreens customer engagement platform launch — Walgreens with WPP

    Travel & Tourism

    • Delivering Hope and Hospitality During a Global Pandemic: Hilton and American Express Donate Up to 1 — Hilton & American Express with

    Business-to-Business

    Energy And Natural Resources

    • Communicating during the record-breaking 2020 hurricane season — Entergy Corporation with

    Chemicals & Industrials

    • Breaking Out of the Chemical Trades to Become a Beacon of Sustainability — Genomatica with Method Communications

    Professional Service Firms

    • Positioning Hendy as a Go-To Resource for Workplace Reentry in the COVID-19 Era — H. Hendy Associates with Idea Hall

    Real Estate & Construction

    • Coldwell Banker's Inclusive Ownership Program — Coldwell Banker Real Estate with

    Transportation & Logistics

    • Holiday Art Boxes — Purolator with Weber Shandwick Canada

    Technology

    Consumer Electronics

    • #ForTheGrams: Amazon Devices Help Families Maintain Holiday Traditions While Social Distancing — Amazon Devices with Hunter

    Technology: Hardware

    • Sharing the Promise of AI – One Smell at A Time — Intel with Ketchum

    Technology: Software & Services

    • Adobe & Golin Reinvent Influencer Program When Adobe MAX 2020 Goes Virtual — Adobe with Golin

    Telecommunications

    • Full Transparency by Verizon — Verizon with Huge

    E-Commerce

    • How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar

    Healthcare

    Animal Care

    • 1 in 6 is One Too Many: Banfield Addresses High Rate of Veterinary Suicides — Banfield Pet Hospital with Coyne PR

    Consumer Health

    • Mucinex® Changes the OTC Landscape By Going DTC — Mucinex® with Legend

    CBD and Cannabis Products

    • Martha Stewart CBD Launch — Canopy Growth with Acceleration, Stripe Theory, MKG, Trailblaze, and Marquee Brands

    Healthcare Providers

    • For Each Other For Us All — New Jersey Department of Health with Kivvit

    Medical Technology

    • CVI MiSight® 1 day DTC Campaign — CooperVision with EvolveMKD

    Pharmaceutical: Rx

    • Honor the Gift — CareDx with CURA Strategies

    Non-Corporate

    Associations

    • No Room for Trafficking — American Hotel & Lodging Association with Plus Communications

    Educational & Cultural Institutions

    • "Mask Up or Pack Up" Penn State's Response to the COVID-19 Pandemic — Penn State with M Booth Health & M Booth

    Government Agencies

    • Listen To Gwinnett Moms — Gwinnett County Government with Jackson Spalding

    Not-For-Profit Organizations

    • Leading Criminal Justice Reform — The National Commission on COVID-19 and Criminal Justice with Kivvit

    Silver SABRE Awards

    Silver SABRE Awards

    PR Agency Employee Program

    • BCW’s Destination Inclusion: 21-Day Journey — BCW with

    PR Agency Citizenship

    • Breaking down systemic barriers and helping underrepresented entrepreneurs thrive — Diversity Marketing Consortium with SourceCode Communications, Cheer Partners, Social Studies, Superbolt, Racepoint Global, Peppercomm, Clarity, and Praytell

    PR Agency Marketing

    • Golin x Team Pixel — Golin with

    Thought Leadership In PR

    • Invention in PR — Adam Ritchie Brand Direction with

    Diamond SABRE Awards

    Diamond SABRE Awards

    Company of the Year

    • Quest Diagnostics - Protecting Reputation and Keeping Employees Safe During COVID — Quest Diagnostics with

    The SABRE Award for Superior Achievement in Brand-Building

    • Go Near: Celebrating Local Travel Only On Airbnb — Airbnb with Weber Shandwick, DKC PR, Verb, All Terrain, People’s Television, Avocados & Coconuts, Team Epiphany, Blockbuster, Dish Networks, MINI, Nasdaq, Save Lucy Committee, Westbrook, ThreeSixtyBrands,The Door

    The SABRE Award for Superior Achievement in Reputation Management

    • From Marathon to Sprint: Meharry Medical College & Finn Partners Surge on Behalf of Black America — Meharry Medical College with Finn Partners

    The SABRE Award for Superior Achievement in Research and Planning

    • Illinois Census — Illinois Department of Human Services with Kivvit

    The SABRE Award for Superior Achievement in Measurement and Evaluation

    • Educators for Joe — National Education Association with Kivvit

    International

    International

    Global Campaign

    • Lenovo New Realities Transforms Global POV on Empathy and Technology — Lenovo with Zeno Group

    Multimarket Campaign

    • Forest of Hope — Tourism New Zealand with M Booth

    Canadian Campaign

    • Make It Canadian — Molson Canada with Citizen Relations Canada

    2020

    SABRE Awards North America 2020 - BEST IN SHOW

    Winner

    The CROWN Act - Dove with Joy Collective

    Finalists

    SABRE Awards North America 2022 - CATEGORY WINNERS

    Practice Area

    Marketing Communications

    Business-To-Business Marketing

    • Pantone Color of the Year 2020: A Multi-Sensory Experience — Pantone with Huge

    Consumer Marketing (Existing Product)

    • Broadway the Rainbow — Skittles with ICF Next

    Consumer Marketing (New Product)

    • Show Stigma The Finger — Hot Octopuss with Manifest New York

    Integrated Marketing

    • Smile with Lay's — Frito-Lay with Ketchum, TMA, OMD

    Corporate Reputation

    Institutional Image

    • Chipotle's Transformation — Chipotle Mexican Grill with

    Employee Communications

    • Ordained Store Associates Help Customers Get Hitched at Helzberg — Helzberg Diamonds with Carmichael Lynch Relate

    Employer Branding

    • Apply Thru — McDonald's with Golin

    Executive Leadership

    • Creating Community Through Conversations — The Minneapolis Foundation with Weber Shandwick

    Capital Markets Communications

    • Strategy and Ingenuity Combine to Make PagerDuty one of the Most Successful IPOs of 2019 — PagerDuty with Method Communications

    Engaging Society

    Cause-Related Marketing

    • Jack Daniel's Operation Ride Home — Jack Daniel's with Finn Partners

    Community Relations

    • Stonyfield Organic Takes Its Mission To New Pastures — Stonyfield Organic with 360PR

    Corporate Social Responsibility

    • #AcceptanceMatters — Mastercard with Ketchum

    Public Education

    • SickKids Airbnb — Sick Kids Hospital with No Fixed Address

    Advocacy

    Crisis Management

    • CRISPR gene editing — UC Berkeley with Thermal

    Issues Management

    • The Truth About Opioids — Truth Initiative with Ketchum

    Public Affairs

    • The CROWN Act — Dove with Joy Collective

    Media Relations

    Corporate Media Relations

    • Northwest Hardwoods: Moving The Needle of U.S. Trade Policy — Northwest Hardwoods with Makovsky Integrated Communications

    Product Media Relations (consumer media)

    • Be First — Everlast with SourceCode Communications

    Product Media Relations (trade media)

    • Engaging with Health and Safety Groups to Launch a New BPA-Free Can Lining — Sherwin-Williams Packaging Coatings with Burson Cohn & Wolfe

    Digital and Social Media

    Digital Campaign

    • Chipotle Freeting - Winning the Men's Professional Basketball Championship — Chipotle Mexican Grill with Day One Agency with BCW

    Social Media/Social Networking Campaign

    • Tag Responsibly, Keep Jackson Hole Wild — Jackson Hole Travel & Tourism Board with Exponent PR

    Influencer Marketing

    • #BandTogether & End AIDS with (Band-Aid)RED — Band-Aid (J&J) with Marina Maher Communications (MMC)

    Branded Journalism

    • Room 702 — Hilton with Edelman, VaynerMedia

    Word Of Mouth

    • Secret x USWNT: Equal Work, Equal Sweat, Equal Pay — Secret Deodorant, P&G with DeVries Global

    Experiential

    Guerrilla Marketing

    • Just One Trip — King County Metro with C C

    Publicity Stunt

    • Won’t You be My Cousin: Optimizing Ancestry's Stunning Discovery — Ancestry with Lippe Taylor

    Special Event

    • Hidden Valley Ranch: National Ranch Day — Hidden Valley Ranch with Current Global, McGarry Bowen, MKTG

    Sponsorship

    • The Official Supporter of Women’s Soccer — Anheuser-Busch Inbev, Budweiser with VaynerMedia (lead creative) and 3PM Agency/Weber Shandwick (PR)

    Trade Show

    • Edelman for Mitsubishi SpaceJet: Space Where It Matters — Mitsubishi Heavy Industries/Mitsubishi Aircraft Corporation with Edelman

    Specialist Audience

    Marketing to Men

    • Pampers #LovetheChange Changing Tables Commitment — Procter & Gamble with MSL GROUP

    Marketing to Women

    • LUNA Bar Equal Pay 2019 — LUNA with Golin

    Marketing to Youth

    • Summer of Chipotle on TikTok — Chipotle Mexican Grill with Day One Agency with Collab

    Marketing to Seniors

      Multicultural Marketing

      • My Hair My Crown — Dove Hair with Edelman, Ogilvy Paris

      Industry Sector

      Consumer Goods

      Automotive

      • Takata Airbag Recall in Puerto Rico — Toyota Motor North America with Jackson Spalding

      Fashion & Beauty

      • Pantone Color of the Year 2020: A Multi-Sensory Experience — Pantone with Huge

      Food & Beverage

      • The Macallan Whisky & Color Experience — The Macallan with M Booth
      • Wine and Cheez-It — Kellogg, Cheez-It with Edelman

      Home & Furniture

      • ASMR for DIYers — Behr with ICF Next

      Consumer Products

      • Lysol Teddy Repair — Lysol with Access Brand Communications, McCann, Zenith, Wunderman

      Consumer Services

      Entertainment

      • 5B — Verizon Media with Rogers & Cowan PMK

      Financial Services

      • Experian Boost: Giving Credit Where Credit Is Due — Experian with Weber Shandwick, KWT Global

      Food Service (including restaurants)

      • B-Dubs: Jewel Stool — Buffalo Wild Wings with The Martin Agency/Zeno Group

      Retailers

      • Evolving Target’s Narrative: Turning Doubters into Believers — Target with

      Travel & Tourism

      • Make It A Quickie — Hotwire with Citizen Relations

      Business-to-Business

      Energy And Natural Resources

      • Columbia Gas: Smart Stats Sell Smart (Thermo)Stats — Columbia Gas with Fahlgren Mortine

      Chemicals & Industrials

        Professional Service Firms

        • The New Milbank — Milbank LLP with MWWPR

        Real Estate & Construction

        • Downtown Doral Invites Unhappy New Yorkers — Codina Partners with rbb Communications

        Transportation & Logistics

        • Special Delivery: How UPS PR Helped the Company Staff Up to Handle a Crucial Holiday Season — UPS with

        Technology

        Consumer Electronics

        • Café OLED by LG — LG Electronics and Ogilvy with

        Technology: Hardware

        • Internet for the Future — Cisco with Fleishman Hillard

        Technology: Software & Services

        • Jupiter Intelligence: A New Technology for a Changing Climate — Jupiter Intelligence with Broadsheet Communications

        Telecommunications

        • Comcast Business: From Cable to Enable — COMCAST BUSINESS with FINN PARTNERS

        Web-Based Business

        • eBay Crashes Prime Day — eBay with Edelman

        Healthcare

        Animal Care

        • Augmenting Reality to Build an Engaging NAVDF Booth Experience for Vets — Stallergenes Greer with W2O

        Consumer Health

        • The 16 Vaccine: Educational Initiative — The National Meningitis Association in collaboration with Sanofi Pasteur with Padilla

        Healthcare Providers

        • The Well by Northwell - Revmade — Northwell Health with Revmade

        Medical Technology

        • Omron Healthcare HeartGuide Launch — Omron Healthcare with MWWPR

        Pharmaceutical: Rx

        • Johnson & Johnson: Building Reputation through Collaborative Action at the World Economic Forum 2020 — Johnson & Johnson with ENTENTE, APCO Worldwide

        Non-Corporate

        Associations

        • Killing The “Rebate Rule” — Campaign for Sustainable Drug Pricing with PLUS Communications

        Educational & Cultural Institutions

        • #1 in Environmental Law — Pace Law with Kivvit

        Government Agencies

        • It's About Respect Pilot Campaign — Washington State Department of Health with C C

        Not-For-Profit Organizations

        • Lolli: The Exhibit No One Wants to Talk About — The Canadian Centre for Child Protection with No Fixed Address

        Diamond SABRE Awards

        Diamond SABRE Awards

        Company of the Year

        • Alizila — Alibaba Group with

        The SABRE Award for Superior Achievement in Brand-Building

        • Jane Walker By Johnnie Walker Ignites Action For Gender Equality With “Signs Of Progress” Campaign — JOHNNIE WALKER with HUNTER

        The SABRE Award for Superior Achievement in Reputation Management

        • We Believe — Gillette with Ketchum

        The SABRE Award for Superior Achievement in Research and Planning

        • #1 in Environmental Law — Pace Law with Kivvit

        The SABRE Award for Superior Achievement in Measurement and Evaluation

        • Edelman Intelligence for Hologic: Getting Tested Gets Put to the Test — Hologic with

        International

        International

        Global Campaign

        • Celebrating the 60th Anniversary of Barbie — Mattel, Barbie with Weber Shandwick

        Multimarket Campaign

        • Only on Airbnb — Airbnb with Weber Shandwick, DKC Public Relations, Grow Marketing, Nomad Creative Studio, ICF Next, All Terrain, Zeno Group, Hope & Glory Mattel, Universal/Focus Features, Oscar Mayer, Goodyear, Toy & Robin LTD

        Canadian Campaign

        • SUBWAY Beyond Meatball — SUBWAY Restaurants Canada with Veritas

        Silver SABRE Awards

        Silver SABRE Awards

        PR Agency Employee Program

        • FH Perspectives — N/A with FleishmanHillard

        PR Agency Citizenship

        • Righting a Historical Injustice — The Groveland Four with Edelman

        PR Agency Marketing

        • Brand Leadership in Today's Political Environment: GSG's Annual Business & Politics Study — NA with Global Strategy Group

        Thought Leadership In PR

        • APCO's Stay Ahead Thought Leadership — APCO Worldwide with APCO Worldwide

        2019

        SABRE Awards North America 2019 - BEST IN SHOW

        Winner

        Every Baby is a Gerber Baby: Sparking a Global Conversation on Inclusion - Gerber with Edible, Inc.

        Finalists

        SABRE Awards North America 2022 - CATEGORY WINNERS

        Practice Area

        Marketing Communications

        Business-To-Business Marketing

        • Welcome to the Water Revolution — Niagara Conservation with Padilla

        Consumer Marketing (Existing Product)

        • Big Mac 50th Anniversary — McDonald's with Golin, The Marketing Store, Design by Disruption, Osborne Coinage, Moving Picture Company

        Consumer Marketing (New Product)

        • Mayochup — Heinz with ICF Next

        Integrated Marketing

        • #HowWeCare — Johnson & Johnson Consumer, Inc. with The Neighborhood for J&J. Agencies include Ogilvy, Burson Cohn & Wolfe, J. Walter Thompson, and VML

        Corporate Reputation

        Institutional Image

        • The Bridge to Possible — Cisco with The Hatch

        Employee Communications

        • May is for Mothers | Merck for Mothers — Merck for Mothers with Marina Maher Communications

        Employer Branding

        • Creating Online Ambassadors to Share Emerson’s Story with the World — Emerson with FleishmanHillard

        Executive Leadership

        • Establishing ABB's First Chief Digital Officer As An IOT Champion — ABB with Zeno Group

        Capital Markets Communications

        • Defense Against Bill Ackman — Herbalife Nutrition with

        Engaging Society

        Cause-Related Marketing

        • Dove Men+Care Champions Paternity Leave for All Dads This Father’s Day — Dove Men+Care with Edelman, VaynerMedia, VIRTUE, Mindshare, Access2Insight

        Community Relations

        • Purple Purse: Overshare the Invisible — The Allstate Foundation with MSL

        Corporate Social Responsibility

        • Always Fights to #EndPeriodPoverty — Procter & Gamble with MSL

        Public Education

        • UL Close Before You Doze — UL Firefighter Safety Research Institute with Allison Partners

        Advocacy

        Crisis Management

        • Emerging Contaminate Environmental Crisis Support – Wolverine Worldwide with Lambert — Wolverine Worldwide with Lambert & Co.

        Issues Management

        • Prosocial: Changing the Conversation Around 13 Reasons Why — Netflix with Zeno Group

        Public Affairs

        • Mass Bail Out — Robert F. Kennedy Human Rights Foundation with Kivvit

        Media Relations

        Corporate Media Relations

        • Target's Turnaround — Target with

        Product Media Relations (consumer media)

        • Helzberg Diamonds Breaks the Rules of Engagement — Helzberg Diamonds with Carmichael Lynch Relate.

        Product Media Relations (trade media)

        • Clorox® Total 360® System: A Game Changer in Fighting Outbreaks — CloroxPro with Ketchum, Inc.

        Digital and Social Media

        Digital Campaign

        • Divorce Stories — TIAA with 360PR

        Social Media/Social Networking Campaign

        • Conoco Launches “Choose Go” — Conoco with Carmichael Lynch Relate

        Influencer Marketing

        • Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese — Arla Foods with Carmichael Lynch Relate.

        Branded Journalism

        • Every Baby is a Gerber Baby: Sparking a Global Conversation on Inclusion — Gerber with Edible, Inc.

        Word Of Mouth

        • #EggsAreHealthy — Pete and Gerry's Organic Eggs with 360PR

        Experiential

        Guerrilla Marketing

        • Exclusive the Rainbow — Skittles with ICF Next

        Publicity Stunt

        • Reese's Zeno Group: Reese's Candy Converter — Reese's with Zeno Group

        Special Event

        • Hemophilia: The Musical — BioMarin Pharmaceuticals with Chandler Chicco Agency, a Syneos Health company, and Believe Limited

        Sponsorship

        • Victory Fridge — ABInbev, Bud Light with 3PM Agency (Weber Shandwick in partnership with PMK-BNC)

        Trade Show

        • My Special Aflac Duck — Aflac with Marina Maher Communications, FleishmanHillard, Ken Willis International, CSE, Carol Cone ON Purpose, Nation of Artists

        Specialist Audience

        Marketing to Men

        • Feel More: Tackling the Taboos around Masturbation & Masculinity — TENGA with Burson Cohn & Wolfe

        Marketing to Women

        • #22Victories — Medela with Ogilvy

        Marketing to Youth

        • Teens Prove Their #StreetTread — Michelin North America with Ketchum

        Multicultural Marketing

        • Healing House — Casey House with Narrative

        Industry Sector

        Consumer Goods

        Automotive

        • 1923 - Forward Into The Past — Marvel Mystery Oil with Zeno Group

        Fashion & Beauty

        • Making Nexxus Keraphix as a Platinum Power Player — Unilever, Nexxus with Weber Shandwick

        Food & Beverage

        • Green Giant Sparks National Debate by Naming Broccoli as America’s Favorite Vegetable — Green Giant with Green Giant with Gillian Small PR
        • Raising the Bar: A Stock Imagery Refresh — Anheuser-Busch (Elevate Platform) with Praytell

        Home & Furniture

        • Beautyrest Be More Awake Campaign — Beautyrest with Hunter Public Relations

        Consumer Products

        • We Beefin? — Wendy's with Ketchum with VML and Six Course Inc.

        Consumer Services

        Entertainment

        • Take A Seat, Take A Stand — WNBA with Edelman

        Financial Services

        • Recognizing 100 Difference Makers with $1M for A Better Tomorrow — TIAA with Weber Shandwick

        Food Service (including restaurants)

        • Respect the Egg — Panera Bread with Weber Shandwick and Sloane & Company

        Retailers

        • Time to Vote — Patagonia & Levi Strauss & Co. with

        Travel & Tourism

        • Air New Zealand Launches New Chicago Route — Air New Zealand with MWWPR

        Business-to-Business

        Energy And Natural Resources

        • How EPRI Electrified 2018 — Electric Power Research Institute (EPRI) with APCO Worldwide

        Chemicals & Industrials

        • Launching the Alliance to End Plastic Waste — Alliance to End Plastic Waste with Weber Shandwick

        Professional Service Firms

        • KPMG Driving the Next Generation of Women Leaders — KPMG with

        Real Estate & Construction

        • Engel & Völkers: Reimagining a Brand for the Americas — Engel & Völkers Americas with Mission Control Marketing

        Transportation & Logistics

        • It's a Bird…It's a Plane…It's the SuperTruck StarShip — Shell Rotella with Coyne PR

        Technology

        Consumer Electronics

        • Milking My Ladies: Launching the Elvie Pump — Elvie with SourceCode Communications

        Technology: Hardware

        • Making Gaming More Inclusive with the Xbox Adaptive Controller — Microsoft with Assembly Media Inc.

        Technology: Software & Services

        • Employees First: VMware Elevates Employees as Drivers of Digital Transformation — VMware with Weber Shandwick

        Telecommunications

        • Team of Experts (TEX) — T-Mobile with Porter Novelli

        Web-Based Business

        • #RepresentLove — Tinder with M Booth and Marcel Sydney

        Healthcare

        Animal Care

        • Banfield Foundation Becomes the Calm Before the Storm — Banfield Pet Hospital / Banfield Foundation with Coyne PR

        Consumer Health

        • Clearblue Connected — Procter & Gamble with MSL

        Healthcare Providers

        • Cigna Combines with Express Scripts, Establishing a Blueprint to Transform the Health Care System — Cigna Corporation with FTI Consulting Strategic Communications

        Medical Technology

        • Nothing Artificial About It: A PR Launch for an AI Mammography Solution — iCAD Inc. with ARPR

        Pharmaceutical: Rx

        • Choices Matter: An In-Depth Analysis of the Opioid Epidemic and Overprescribing in America — Pacira Pharmaceuticals with Coyne PR

        Non-Corporate

        Associations

        • Fraud=Fraud — Proof Inc. with Environics Analytics (Proof Inc.'s partner agency that led persona research and development) Environics Research Group (Proof Inc.'s partner agency that led survey and focus group research)

        Educational & Cultural Institutions

        • Primrose Schools Helps Working Parents #LetGuiltGo — Primrose Schools with Jackson Spalding

        Government Agencies

        • Reducing Distracted Driving in Washington State — Washington Traffic Safety Commission with C C

        Not-For-Profit Organizations

        • Saving Lives in Yemen — International Rescue Committee (in-house) with

        Diamond SABRE Awards

        Diamond SABRE Awards

        Company of the Year

        • Now That's a Cardiac — Cadillac with Kovert Creative

        CEO of the Year

        • John Legere for CEO of the Year — T-Mobile with Porter Novelli

        The SABRE Award for Superior Achievement in Brand-Building

        • BuickStyle: The Ultimate Driving Shoe — General Motors Canada with Weber Shandwick Canada

        The SABRE Award for Superior Achievement in Reputation Management

        • #CoverTheProgress — Discover Puerto Rico with Ketchum

        The SABRE Award for Superior Achievement in Research and Planning

        • Bernzomatic Emergency Preparedness — Bernzomatic with Zeno Group

        The SABRE Award for Superior Achievement in Measurement and Evaluation

        • Building a Campaign Validation Machine with Attribution — Lupin Pharmaceuticals, Inc. with W2O

        Silver SABRE Awards

        Silver SABRE Awards

        PR Agency Employee Program

        • LDWW Tells Employees to GO HOME — LDWW with LDWW

        PR Agency Citizenship

        • Pure Earth and TogoRun: Educating About the Impact of Disease-Causing Pollution — Pure Earth with TogoRun

        PR Agency Marketing

        • The HealthiHer Movement — GCI Health and HealthyWomen with

        Thought Leadership In PR

        • Civility in America: A Nationwide Survey — N/A with Weber Shandwick

        International

        International

        Global Campaign

        • 3M Champions Science — 3M with Ketchum

        Multimarket Campaign

        • KAYAK Helps U.S. Soccer Fans Find A New Fandom — KAYAK with Carmichael Lynch Relate.

        Canadian Campaign

        • The Oh Henry! 4:25 Bar Launch — The Hershey Company with UM, Mint, Reprise, Anomaly

        2018

        SABRE Awards North America 2018 - BEST IN SHOW

        SABRE Awards North America 2022 - CATEGORY WINNERS

        Practice Area

        Marketing Communications

        Business-To-Business Marketing

        • Living Acres: Preserving Monarch Butterflies — BASF Crop Protection with Padilla

        Consumer Marketing (Existing Product)

        • Mr. Clean, the Undisputed Winner of the Super Bowl — P&G Mr. Clean with Citizen Relations

        Consumer Marketing (New Product)

        • Friends Again — Bank of America with Burson-Marsteller

        Integrated Marketing

        • Tostitos Party Safe Bags — Frito-Lay with Ketchum

        Corporate Reputation

        Institutional Image

        • Aflac “Outducks” a Reputational Deficit — Aflac with FleishmanHillard, KWI and MMC

        Employee Communications

        • Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria — Medtronic with

        Employer Branding

        • Think Next. Now. — CSRA Inc. with RepEquity

        Executive Leadership

        • J&J Takes Over #JPM17 — Johnson & Johnson with Marina Maher Communications

        Capital Markets Communications

        • An All-Time High for Financial Communications — Abbott with

        Engaging Society

        Cause-Related Marketing

        • The Color of Inclusion — Mattel, UNO® with Weber Shandwick

        Community Relations

        • Creating a Community’s Voice in the Wake of a Tragedy: OneOrlando Alliance — Pro Bono/OneOrlando Alliance with Edelman

        Corporate Social Responsibility

        • THE ESTÉE LAUDER COMPANIES’ BREAST CANCER CAMPAIGN REACHES 25-YEAR MILESTONE — THE ESTÉE LAUDER COMPANIES’ BREAST CANCER CAMPAIGN with M Booth, Spring Studios New York, Reason2Be

        Public Education

        • Childhood Enders Campaign — Save the Children with Weber Shandwick

        Advocacy

        Crisis Management

        • Heroes Among Us: Sutter Health Emerges as a Role Model for Natural Disaster Response in 2017 — Sutter Health with Weber Shandwick

        Issues Management

        • 2018 Bayer Bee Care Program — Crop Science, a division of Bayer with Porter Novelli, BBDO and Mastermind Marketing

        Public Affairs

        • Free Lunch for 1.1 Million Public School Students in NYC — New York State Health Foundation with

        Media Relations

        Corporate Media Relations

        • Staring Down The Street: State Street’s Fearless Girl — State Street with Ogilvy, River Communications, Water & Wall Group

        Product Media Relations (consumer media)

        • Handle With Care — Gillette with PR Agency: Ketchum supported by Ad Agency: Grey New York

        Product Media Relations (trade media)

        • Taking Blockchain from Geekdom to Game Changer — IBM with Ketchum

        Digital and Social Media

        Digital Campaign

        • Undeniably Dairy — Dairy Management Inc. with Edelman

        Social Media/Social Networking Campaign

        • #NuggsforCarter — Wendy's with Ketchum

        Influencer Marketing

        • American Greetings Give Meaning — American Greetings with MullenLowe

        Branded Journalism

        • Zeno Group & Merck: Aspiring toward a world free from hpv-related cancers and diseases — Merck with Zeno Group

        Word Of Mouth

        • Bar on the Edge — Brewdog with Manifest New York

        Experiential

        Guerrilla Marketing

        • For The Love of Hot Dogs — Oscar Mayer with Olson Engage

        Publicity Stunt

        • Garden of Life Cultivates #Organic and #Non-GMO Leadership Position — Garden of Life with Carmichael Lynch Relate

        Special Event

        • PAY WITH HONEST, GET HONEST TEA — HONEST TEA with M BOOTH

        Sponsorship

        • The NFL Tastes The Rainbow — Skittles with Olson Engage

        Trade Show

        • CES: A Device Like No Other by American Greetings — American Greetings with MullenLowe

        Specialist Audience

        Marketing to Men

        • The Find Your Magic Initiative — Unilever/AXE with Edelman

        Marketing to Women

        • Evereve Turns #DressLikeAMom Into The Ultimate Compliment — Evereve with Carmichael Lynch Relate

        Marketing to Youth

        • Make America Bait Again: Turning the Participation Tide for Fishing and Boating — Recreational Boating and Fishing Foundation with Exponent PR

        Multicultural Marketing

        • P&G "The Talk" — P&G's My Black Is Beautiful with EGAMI Group

        Industry Sector

        Consumer Goods

        Automotive

        • Thor Trucks: Beating Tesla to the Streets — Thor Trucks Inc with

        Fashion & Beauty

        • All Ages, All Races, All Genders: Helping M∙A∙C Cosmetics continue its diversity & inclusion journey — M∙A∙C Cosmetics with Praytell Agency

        Food & Beverage

        • Catelli 150th Family Reunion — Catelli Pasta with Environics Communications Inc.

        Home & Furniture

        • Global Launch of the IKEA Place App — IKEA with Allison Partners

        Consumer Products

        • Stand With Ribs — The Clorox Company / Kingsford Charcoal with Current Marketing

        Consumer Services

        Entertainment

        • The Timberwolves Launch a #NewEra — Minnesota Timberwolves with Olson Engage

        Financial Services

        • American Express Cobalt Card — American Express with

        Food Service (including restaurants)

        • Breaking the Interstate … and a Sales Record - Krispy Kreme Original Glazed Doughnut's 80th Birthday — Krispy Kreme Doughnuts with FleishmanHillard

        Retailers

        • #ForceofNature: Making the Outdoors the Largest Level Playing Field — REI with Edelman

        Travel & Tourism

        • Eclipsing the Eclipse — Royal Caribbean International with Weber Shandwick

        Business-to-Business

        Energy And Natural Resources

        • Remembering Hurricane Andrew: Miami-Dade’s Unbreakable Spirit — Florida Power & Light Company with rbb Communications

        Chemicals & Industrials

        • Countdown to Day One: Creating DowDuPont — DuPont with Gagen MacDonald and Think Marketing

        Professional Service Firms

          Real Estate & Construction

          • Schindler Elevator Creates Sales Life with Social Listening — Schindler Elevator Corporation with G&S Business Communications

          Transportation & Logistics

          • Taking Flight to Explain Complicated Technology from Cockpit to Cabin — Honeywell Aerospace with WE Communications

          Technology

          Consumer Electronics

          • TV is Art: The Frame — Samsung Electronics America with Allison Partners

          Technology: Hardware

          • HPE Takes Its Mars-Shot — Hewlett Packard Enterprise with Interfuse Communications, a Ketchum Company

          Technology: Software & Services

          • Swipe Right for Good Tinder’s #FundHerCause for International Women’s Day — Tinder with M Booth

          Telecommunications

          • Disrupting the Duopoly: Launching the ZTE Axon M — ZTE with Grayling

          Web-Based Business

          • Making Meaningful Connections: A Tinder Couple Goes Viral — Tinder with M Booth

          Healthcare

          Animal Care

          • If This Dog Could Talk — Merck Animal Health with GCI Health

          Consumer Health

          • Empowering the LGBT Community to F*ck w/out Fear — Los Angeles LGBT Center with

          Healthcare Providers

          • Don’t Be An Accidental Drug Dealer - A Campaign To Combat Tennessee's Opioid Epidemic — BlueCross BlueShield of Tennessee with BlueCross BlueShield of Tennessee and MP&F Public Relations

          Medical Technology

          • Evolving a Brand’s Heart Health Mission — Omron Healthcare with MWWPR

          Pharmaceutical: Rx

          • Be Vocal: Speak Up for Mental Health — Sunovion Pharmaceuticals Inc. with Biosector 2

          Non-Corporate

          Associations

          • Meet the Elevators — Elevate Minnesota with Olson Engage

          Educational & Cultural Institutions

          • Making a Dent in College Debt: Freshman Year for Free Launch — Modern States Education Alliance with RoseComm

          Government Agencies

          • By Air, By Land or By Sea — Department of Defense Warrior Games with Edelman

          Not-For-Profit Organizations

          • YES Means Test: Empowering Sexually Active Young Adults to Get Tested for STDs — American Sexual Health Association with Edelman

          Diamond SABRE Awards

          Diamond SABRE Awards

          Company of the Year

          • Communicating Values in the Fourth Industrial Revolution — Salesforce with Zeno Group and Nectar

          CEO of the Year

          • John Legere, the Un-Carrier CEO — John Legere, T-Mobile with

          The SABRE Award for Superior Achievement in Brand-Building

          • Zeno Group & Turtle Wax: Road to Worldwide Relevancy — Turtle Wax with Zeno Group

          The SABRE Award for Superior Achievement in Reputation Management

          • Building Honda's Reputation in Washington, D.C. as the Most Effective Foreign-Owned Carmaker — Honda North America with APCO Worldwide

          The SABRE Award for Superior Achievement in Research and Planning

          • Battling Industry Criticism with Big Data, AI and PR — Duff & Phelps with Greentarget

          The SABRE Award for Superior Achievement in Measurement and Evaluation

          • Columbia Gas of Ohio Energy Efficiency Saving Matters — Columbia Gas of Ohio with Fahlgren Mortine

          International

          International

          Global Campaign

          • : Pure Earth Highlights Global Impact of Pollution to Public Health Problem and Economics — Pure Earth with TogoRun

          Multimarket Campaign

          • Carnival Corporation Rallies the Industry to Show THE CARIBBEAN IS OPEN — Carnival Corporation with LDWW

          Canadian Campaign

          • It's About mBC Time — Pfizer Canada Inc. with NATIONAL Public Relations

          Silver SABRE Awards

          Silver SABRE Awards

          PR Agency Employee Program

          • Clean Up At Cannes — Golin with Golin

          PR Agency Citizenship

          • Mi Casa Es Tu Casa — Weber Shandwick with Weber Shandwick

          PR Agency Marketing

          • Day One Agency Perspectives — Day One Agency with

          Thought Leadership In PR

          • Authenticity as a Driver of Reputation: Leveraging Original Research to Spark Conversation — Cohn & Wolfe with Cohn & Wolfe