SABRE Awards North America 2025 - CATEGORY WINNERS

Practice Area

Marketing Communications

Business-To-Business Marketing

• Breath Easy: How Honeywell is Driving Action for Better Indoor Air — Honeywell with FINN Partners

Consumer Marketing (Existing Product)

• Gingerbread Dive Bars — Miller High Life with ICF Next

Consumer Marketing (New Product)

• Tropicana Crunch — Tropicana with MullenLowe PR, MullenLowe U.S. Social, Cramer-Krasselt, OMD

Inclusive Marketing

• Leveling the 'Paying' Field in Women's Sports — Title Nine with FINN Partners

Integrated Marketing

• California Kids Code & California Age Appropriate Design Bill — 5Rights, Log Off Movement, Accountable Tech, ParentsTogether and many others with Bryson Gillette

Corporate Reputation

Institutional Image

• A Sound Response to a Record-Setting Storm: FPL Gets the Lights Back On After Hurricane Ian — Florida Power & Light Company with rbb Communications

Employee Communications

• W Connect — Walgreens with Hill Knowlton Strategies

Employer Branding

• One-Day Contracts — Papa Johns with Current Global

Executive Communications

• Low-Code Goes Mainstream: Leveraging The News Cycle to Put Appian's CEO Ahead of the Pack — Appian with The Sway Effect

Capital Markets Communications

• Can't Touch This — Neon with Bospar

Engaging Society

Purpose-Driven Branding

• A Dream Delivered: The Lost Letters of Hawkins Wilson — Ancestry with Weber Shandwick

Community Relations

• GAF Community Matters — GAF with Ruder Finn

Corporate Philanthropy and Fund-Raising

• Primary Promise — Intermountain Health with Hill Knowlton Strategies

ESG Campaign

• Combating Climate Misinformation — Pinterest with MikeWorldWide

Public Education

• ReclaimYourName.dic — Elimin8Hate with Citizen Relations
• See My Skin — Vaseline with Edelman

Advocacy

Crisis Management

• Pride Proud — San Francisco Pride with Bospar

Issues Management

• Pfizer's Science Will Win on TikTok — Pfizer with twelvenote

Public Affairs

• Fighting City Hall on a Shoe String — Orchard School PTA with Robin Roemer Communications Consulting

Media Relations

Corporate Media Relations

• Investing in America’s Most Promising Workforce — Northwest Center with C C

Product Media Relations (Consumer Media)

• Tropicana Mimosa Maker — Tropicana with MullenLowe PR, MullenLowe U.S. Social, Cramer-Krasselt

Product Media Relations (Trade Media)

• The Star of CES was an Autonomous Tractor. Seriously. — John Deere with Racepoint Global

Digital and Social Media

Digital Campaign

• Masterpieces — Mars Wrigley with Weber Shandwick

Social Media/Social Networking Campaign

• National Roast Day — Wendy's with Ketchum, VMLY&R and Spark Foundry

Influencer Marketing

• Flamin’ Hottie/Snackable Screens — Frito-Lay North America: Doritos and Cheetos with Ketchum, Goodby Silverstein & Partners, D3, OMD and ShakerMaker

Branded Journalism

• Sunshine to Spare — Discover Puerto Rico with Ketchum

Word Of Mouth

• Cheetle in Cheadle — Cheetos with Citizen Relations

Experiential

Guerrilla Marketing

• Don't Get McShammed — Jack in the Box with Small Girls PR

Publicity Stunt

• Hidden Valley Ranch Diamond — Hidden Valley Ranch with Current Global

Special Event

• Dragon Flame Pizza: Heating Up Fans’ Pizza Night — Papa Johns with Current Global

Sponsorship

• National Recycling League — Anheuser-Busch with 3PM Agency / Weber Shandwick

Trade Show

• HPE Discover 2022 — Hewlett Packard Enterprise with Allison Partners

Specialist Audience

Marketing to Men

• Chief Ball Officers — SAXX with Zeno Group, Palette Group

Marketing to Women

• Championing Equity for Collegiate Women Athletes — H & R Block with Carmichael Lynch Relate

Marketing to Youth

• Increasing youth voter turnout in high-stakes 2022 US elections — Future Majority with Assemble the Agency

Marketing to Seniors

• The Heart Failure Game Show: Utilizing 70s Game Show Nostalgia to Reach Heart Failure Patients — Novartis / Entresto with BCW

Multicultural Marketing

• Verdades del COVID — Washington State Department of Health with C C

Industry Sector

Consumer Goods

Automotive

• F-150 Lightning Strikes — Ford Motor Company with Imagination

Fashion & Beauty

• Dove Keep The Grey — Unilever Canada with Edelman Canada

Food & Beverage

• Cracker Jill — Frito-Lay with Ketchum

Home & Furniture

• Cub Cadet Evokes the Spirit of Spring with Essence de Lawn — Cub Cadet with Exponent, Colle McVoy, 10 Thousand Design

Consumer Products

• #ClosingAmericasSmileGap​ — Crest and Oral-B (Procter & Gamble) with MSL, Saatchi & Saatchi, PXP

Consumer Services

Entertainment

• RuPaul’s Drag Race All Stars Season 7 PR Campaign — MTV Entertainment & Paramount with Metro Public Relations

Financial Services

• Advancing the “Primetime-ification” of Women’s Sports — Ally Financial with Tier One Partners

Food Service

• Krispy Kreme Taps ‘Strategic Doughnut Reserve’ to Help Guests ‘Beat the Pump’ — Krispy Kreme Doughnuts with FleishmanHillard

Retailers

• Red Nose Day 2022 — Walgreens with Hill Knowlton Strategies

Travel & Tourism

• The All-Inclusive Photo Project — Celebrity Cruises with Good Relations New York

Business-to-Business

Energy And Natural Resources

• Engaging Customers with Life-Saving Safety Messages — Columbia Gas of Ohio with Fahlgren Mortine

Chemicals & Industrials

• Pratt & Whitney: Winning the Skies — Pratt & Whitney with Global Strategy Group

Professional Service Firms

• The Turning Point — Deloitte Global with MikeWorldWide

Real Estate & Construction

• David Geffen Hall Reopening — Lincoln Center with BerlinRosen

Transportation & Logistics

• Reaching New Heights — DHL Supply Chain with Fahlgren Mortine

Technology

Consumer Electronics

• JBL Fest: Dare To Vegas — JBL with JBL and Matter

Technology: Hardware

• Lenovo's Work for Humankind — Lenovo IDG with Zeno Group

Technology: Software & Services

• ReclaimYourName.dic — Elimin8Hate with Citizen Relations

Telecommunications

• OMG: Infobip Celebrates 30 Years of Texting! — Infobip with Bospar

E-Commerce

• Making Dream Homes (and headlines) Come True — Overstock with Method Communications

Healthcare

Consumer Health

• Clearblue Confirms Fertility Facts on TikTok    — Clearblue (Procter & Gamble) with MSL

Healthcare Providers

• Facing War. Fighting Cancer — St. Jude Global with FINN Partners

Medical Technology

• Listen Up! — Lexie Hearing with SGA

Pharmaceutical: Rx

• Reclaiming the Double Take to Challenge Disability Stereotypes — Genentech with Syneos Health Communications

Non-Corporate

Associations

• Kissing in the Rain — Visit Seattle with C C

Educational & Cultural Institutions

• Meharry and the Fight for More Black Doctors — Meharry Medical College with FINN Partners

Government Agencies

• Love Pittsfield — Pittsfield with Bospar

Not-For-Profit Organizations

• Fighting With Our Words — Ukrainian PR Army with PLUS Communications

Silver SABRE Awards

Silver SABRE Awards

PR Agency Employee Program

• Not Just A PR Agency — Bospar with Bospar

PR Agency Citizenship

• Striving to Achieve Something Better - Zeno Group — Zeno Group

PR Agency Marketing

• Time to Face the Influencer Pay Gap Part 2 — N/A with MSL

Thought Leadership In PR

• Examining Weaponized Disinformation Against Corporate America — Marathon Strategies with Marathon Strategies

Diamond SABRE Awards

Diamond SABRE Awards

Company of the Year

• GAF: Protecting What Matters Most — GAF

The SABRE Award for Superior Achievement in Brand-Building

• Championing Equity for Collegiate Women Athletes — H & R Block with Carmichael Lynch Relate

The SABRE Award for Superior Achievement in Reputation Management

• Louisiana Becomes the First State in the US to Require Textured Hair Education Changing the Salon Experience for Majority of Americans with Curly Hair — Aveda Arts & Sciences Institutes with RED PR

The SABRE Award for Superior Achievement in Research and Planning

• That's Good Work — Pharmavite with M Booth

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Vaccines for Anti-Vax Land — Permian Strategic Partnership with Edelman

International

International

Global Campaign

• Facing War. Fighting Cancer — St. Jude Global with FINN Partners

Multimarket Campaign

• Corona Plastic Fishing Tournament — Corona with Allison Partners and We Believers

Canadian Campaign

• 4000 Cover Stories — Native Women's Resource Centre Toronto with Veritas Communications, Forsman & Bodenfors

SABRE Awards North America 2025 - CATEGORY WINNERS

Practice Area

Marketing Communications

Business-To-Business Marketing

• The Pharma Brandemic: Identifying the Seismic Shift that Will Change Healthcare Marketing Forever — M Booth Health

Consumer Marketing (Existing Product)

• Bodequality — Old Navy with The Martin Agency, Alison Brod Marketing + Communications

Consumer Marketing (New Product)

• True Name — Mastercard with Ketchum

Inclusive Marketing

• What happens when great minds don’t think alike? — EY

Integrated Marketing

• Be that Someone — Canadian Red Cross with Proof Strategies, Capital-Image, cairns oneil and Makers

Corporate Reputation

Institutional Image

• Fundamentally transforming PepsiCo’s business through pep+ (PepsiCo Positive) — PepsiCo with Ketchum

Employee Communications

• Harnessing Colleague Pride — Pfizer with M Booth, INVNT Group

Employer Branding

• Chipotle Mexican Grill x Discord Career Fair ��� Chipotle Mexican Grill with Day One Agency

Executive Leadership

• Leveraging a Change in Leadership to Achieve a Better Future, Faster — Philip Morris International

Capital Markets Communications

• Capital Markets Day — Ford Motor Company with Civic

Engaging Society

Cause-Related Marketing

• Boards of Change — City of Chicago and When We All Vote with Current Global & FCB

Community Relations

• "Sounds of Progress" — Jake's House with Edelman Canada

Corporate Social Responsibility

• Big Sean, HBCU Students and Ally Teach Kids Money Lessons in Minecraft — Ally Financial with Tier One Partners

Public Education (Non-Covid-19)

• Ugly Truths Holiday Sweaters — Canadian Mental Health Association with Citizen Relations

Public Education (Covid-19)

• The Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines — Pfizer with Real Chemistry

Advocacy

Crisis Management

• Communications and legal support for State of Minnesota v. Derek Michael Chauvin — Office of Minnesota Attorney General with Finsbury Glover Hering

Issues Management

• The Great Grape-Nuts Shortage of 2021 — Post Consumer Brands with Carmichael Lynch Relate

Public Affairs

• The Facebook Whistleblower — Frances Haugen with Bryson Gillette

Media Relations

Corporate Media Relations

• From “Floating Petri Dish” to “Safer than Main Street” - Navigating the Pandemic, Regaining Trust and a Healthy Return to Sailing ​ — Royal Caribbean Group with Weber Shandwick

Product Media Relations (consumer media)

• IHOP Milkshake Monday — IHOP with DeVries Global

Product Media Relations (trade media)

• Bospar Takes Unistellar To New Heights — Unistellar with Bospar

Digital and Social Media

Digital Campaign

• Happy Birthday, Twitter — Canadian Centre for Child Protection with No Fixed Address

Social Media/Social Networking Campaign

• Midol No Apologies Period — Midol & Bayer with twelvenote

Influencer Marketing

• #StayStrongTogether fueled by 'got milk?' — California Milk Processor Board with ROX United

Branded Journalism

• The 3M State of Science Index: Shattering Stereotypes with "Not the Science Type" — 3M with Ketchum, Generous Films, and Passion Point Collective

Word Of Mouth

• “Have You Ever Put Butter on Pop-Tarts?” — Kellogg's with Weber Shandwick

Experiential

Publicity Stunt

• 7-Eleven Gamers' Paradise — 7-Eleven with M Booth

Special Event

• A Night of Lowemance — Lowe's Home Improvement with FleishmanHillard

Sponsorship

• Iceman to Canton — Coors Light with ICF Next & Alma

Trade Show

• Navigating Virtual Trade Shows as a New Normal Post-Covid — Updox with ARPR

Specialist Audience

Marketing to Men

• Huddle Up: Let's Talk Obesity — Novo Nordisk and NFL Alumni Association with FleishmanHillard

Marketing to Women

• BIC’s Gold Medal Shave — BIC with MikeWorldWide

Marketing to Youth

• Tampax Gets a (Social) Makeover — Tampax with MSL

Multicultural Marketing

• A Love Letter to Black America from America’s Black Doctors and Nurses — Black Coalition Against Covid-19 with Real Chemistry

Industry Sector

Consumer Goods

Automotive

• It's Time to Let Go — Cadillac with Weber Shandwick

Fashion & Beauty

• The Kendra Scott Mother’s Day Personal Time Off Fund — Kendra Scott with Small Girls PR

Food & Beverage

• Go for the Handful — Goldfish with MSL, Saatchi & Saatchi

Home & Furniture

• Mattress Firm Un-Junk Your Sleep Truck Tour — Mattress Firm with Golin

Consumer Products

• Bright Beginnings — Pampers with MSL

Consumer Services

Entertainment

• Reinventing Live Sports for the Digital Age — Fan Controlled Football with Finn Partners

Financial Services

• The Strivers Initiative — Mastercard with Ketchum, McCann, Carat

Food Service (including restaurants)

• Super Wendy's World — Wendy's with Ketchum, VMLY&R and Spark Foundry

Retailers

• Addressing the Gender Gap in Sports — Dick's Sporting Goods with 160over90 and VMLY&R

Travel & Tourism

• Under a Rock — Hotels.com with ICF Next

Business-to-Business

Energy And Natural Resources

• Overcoming A Counter-Productive Natural Gas Ban — Southwest Gas with Davies Public Affairs

Chemicals & Industrials

• Telling the Good-News Story about a Climate Friendly Agriculture Giant — Syngenta Group with Method Communications

Professional Service Firms

• Emphasis on Empathy - EY 2021 Empathy in Business Survey — Ernst & Young US with M Booth

Real Estate & Construction

• Annual Roof Deployment Project Exceeds Goal of Helping its 300th Veteran — Owens Corning with Coyne PR

Transportation & Logistics

• AI platform can save nearly two billion tons of carbon emissions per year — Airspace Intelligence with The Bulleit Group

Technology

Consumer Electronics

• Ford F-150 Lightning Reveal — Ford Motor Company with Imagination & Wieden+Kennedy

Technology: Hardware

• Making a Splash During Prime Day Lets BioBidet Flush Out the Competition — BioBidet with Bospar

Technology: Software & Services

• Human and Machine: NFTs and The Ever-Evolving World of Art — Tezos with Huge, Blokhaus

Telecommunications

• Bridging the Digital Divide — America’s Broadband Future and Broadband Equity for All coalitions with ROKK Solutions

E-Commerce

• JOE-M-G! Expedia Invites Anxious Travelers to Hold a Replica of Joe Jonas’s Hand — Expedia with Zeno Group

Healthcare

Animal Care

• Showing up for homeless pets — Mars Petcare with Edelman

Consumer Health

• Game Over for Headaches — Excedrin by GSK Consumer Health with Weber Shandwick

CBD and Cannabis Products

• Advocating for the power and truth of medical cannabis in Texas — Texas Original Compassionate Cultivation with Red Fan Communications

Healthcare Providers

• Get Ahead of Stroke — Society of NeuroInterventional Surgery with BCW, Direct Impact

Medical Technology

• Bringing a Conversation About Diabetes to One of the World’s Biggest Stages — Dexcom with Allison+Partners

Pharmaceutical: Rx

• Claiming New Spaces for People Living with Disabilities — Genentech with Syneos Health Public Relations

Non-Corporate

Associations

• Careers of the Future — Next Generation Manufacturing Canada with Proof Strategies cairns oneil, Makers and Art & Science

Educational & Cultural Institutions

• My Pandemic Story — Royal Ontario Museum with No Fixed Address

Government Agencies

• Vaccinate WA Young Adult Campaign — Washington State Department of Health with C+C

Not-For-Profit Organizations

• Unspoken Curriculum — The Boris Lawrence Henson Foundation with Edelman

International

International

Global Campaign

• Famous Orders - “The BTS Meal” — McDonald’s with The Narrative Group, Wieden+Kennedy

Multimarket Campaign

• Sailing from historic industry shutdown to the global restart of cruising — Carnival Corporation with LDWW

Canadian Campaign

• Happy Birthday, Twitter — Canadian Centre for Child Protection with No Fixed Address

Diamond SABRE Awards

Diamond SABRE Awards

Company of the Year

• A Data-Driven Reputation Strategy for America’s Largest Brewer — Anheuser-Busch with Kivvit

The SABRE Award for Superior Achievement in Brand-Building

• Krispy Kreme Sweet Support for Covid-19 Vaccinations — Krispy Kreme Doughnuts with FleishmanHillard

The SABRE Award for Superior Achievement in Reputation Management

• Bospar Messes With Texas — Bospar

The SABRE Award for Superior Achievement in Research and Planning

• Covid-19 Public Awareness Campaign — State of New Jersey Department of Health with Kivvit

The SABRE Award for Superior Achievement in Measurement and Evaluation

• A Data-Driven Reputation Strategy for America’s Largest Brewer — Anheuser-Busch with Kivvit

Silver SABRE Awards

Silver SABRE Awards

PR Agency Employee Program

• Juice & Beyond: Driving Inclusivity at Weber Shandwick — Weber Shandwick

PR Agency Citizenship

• Small Girls PR University Presents B.E.S.T. — Small Girls PR

PR Agency Marketing

• Time to Face the Influencer Pay Gap — MSL

Thought Leadership In PR

• Accessible By Design — Current Global

SABRE Awards North America 2025 - CATEGORY WINNERS

Practice Area

Marketing Communications

Business-To-Business Marketing

• Phishing with Cookies — MobileIron with Highwire PR

Consumer Marketing (Existing Product)

• Be Kind, Rewind: A Sleepover at the World’s Last Blockbuster — Airbnb with Weber Shandwick, DKC Public Relations, Airbnb Experiential Partners, Dish Networks, and Bend Blockbuster

Consumer Marketing (New Product)

• "United We Move" — Planet Fitness with ICR, and Barkley

Integrated Marketing

• Harnessing Lived Experiences to Inspire Change in the Schizophrenia Community — Janssen Pharmaceuticals with Chandler Chicco Agency, and Foote, Cone & Belding Chicago

Corporate Reputation

Institutional Image

• Next Level Care — Alaska Airlines with C+C and Mekanism

Employee Communications

• Transforming HPE's Culture — Hewlett Packard Enterprise with Daggerwing Group

Executive Leadership

• From Marathon to Sprint: Finn Partners Helps Dr. James Hildreth Surge on Behalf of Black America — Meharry Medical College with Finn Partners

Capital Markets Communications

• How Plug Power grew from niche player to major energy company leading the hydrogen revolution — Plug Power with The Bulleit Group

Engaging Society

Cause-Related Marketing

• Stop the Shock: Petco Ends the Sale of Electronic “Shock” Collars — Petco with Edelman

Community Relations

• ASD: Rockin' the Spectrum — Jake's House with Edelman Canada

Corporate Social Responsibility

• Brewing Change — Budweiser with Allison+Partners

Public Education

• COVID-19 Campaign — Washington State Department of Health with C+C
• Shoppable Girls — Covenant House with Weber Shandwick Canada

Advocacy

Crisis Management

• A Storm Every Day: Metro Nashville & Finn Partners Stay the Course — Metro Nashville with Finn Partners

Issues Management

• Mobilizing Michaels To Deliver For Its Makers — Michaels with Zeno Group

Public Affairs

• Empowering a New Georgia — The New Georgia Project with Allison+Partners

Media Relations

Corporate Media Relations

• IBM Drives Change with Facial Recognition Product Withdrawal — IBM

Product Media Relations (consumer media)

• America Could Use a Beer — Coors Light with ICF Next

Product Media Relations (trade media)

• Tax in 2020 — Deloitte Tax with Hill Knowlton Strategies (H K)

Digital and Social Media

Digital Campaign

• #RIPeanut — Planters with ICF Next and VaynerMedia

Social Media/Social Networking Campaign

• Venus Brings A New Horizon of Skinclusivity to Animal Crossing — Gillette Venus with Marina Maher Communications, Grey New York, Carat

Influencer Marketing

• Famous Orders - The Travis Scott Meal — McDonald's with The Narrative Group, Wieden Kennedy New York

Branded Journalism

• 'Glass Half Full News' fueled by 'got milk?' — California Milk Processor Board with ROX UNITED

Word Of Mouth

• Old Spice 2020 NFL Draft "Smellcome to the NFL" — Old Spice

Experiential

Guerrilla Marketing

• Boards of Change — City of Chicago with Current Global, FCB Chicago

Publicity Stunt

• Twix Kicks — Twix, A Mars Wrigley Brand with Weber Shandwick, The Marketing Arm

Special Event

• Hair Color House Party — Madison Reed with Small Girls PR

Sponsorship

• IBM & The USTA - Enabling the First Virtual US Open — IBM

Trade Show

• Turning Science into Storytelling with Virtual Reality — Syngenta with G&S Business Communications

Specialist Audience

Marketing to Men

• Father's Day Taken — Unilever / Dove Men Care with Edelman

Marketing to Women

• Poise® Helps Women Bounce Back — Kimberly-Clark Poise® Brand with Ketchum

Marketing to Youth

• Krispy Kreme Doughnuts Gives Graduates Their “Senior Moment” During Pandemic — Krispy Kreme Doughnuts with FleishmanHillard

Marketing to Seniors

Multicultural Marketing

• Colors of the World crayons — Crayola with Golin

Industry Sector

Consumer Goods

Automotive

• Infiniti's Innovative Launches in a COVID World — Infiniti with Live Nation, imre

Fashion & Beauty

• Lockdown Lovebaby Collection — Heinz By Nature with No Fixed Address

Food & Beverage

• Jif Settles the Jif vs. Gif Debate — Jif/JM Smucker with MSL

Home & Furniture

• New York Fashion Week Goes Home with Lowe’s — Lowe's with FleishmanHillard

Consumer Products

• Charmin Go Labs Wipes Up at CES — Charmin with MSL

Consumer Services

Entertainment

• How Ironman and Chris Nikic Proved that Anything Is Possible — Ironman with KWT Global

Financial Services

• Keeping the Dream of Homeownership Alive: Mr. Cooper Advocates on Behalf of Homeowners and the Housi — Mr. Cooper with Highwire PR

Food Service (including restaurants)

• Buffalo Wild Wings Boneless Thugs-N-Harmony — Buffalo Wild Wings with The Martin Agency, Zeno Group

Retailers

• myWalgreens customer engagement platform launch — Walgreens with WPP

Travel & Tourism

• Delivering Hope and Hospitality During a Global Pandemic: Hilton and American Express Donate Up to 1 — Hilton & American Express

Business-to-Business

Energy And Natural Resources

• Communicating during the record-breaking 2020 hurricane season — Entergy Corporation

Chemicals & Industrials

• Breaking Out of the Chemical Trades to Become a Beacon of Sustainability — Genomatica with Method Communications

Professional Service Firms

• Positioning Hendy as a Go-To Resource for Workplace Reentry in the COVID-19 Era — H. Hendy Associates with Idea Hall

Real Estate & Construction

• Coldwell Banker's Inclusive Ownership Program — Coldwell Banker Real Estate

Transportation & Logistics

• Holiday Art Boxes — Purolator with Weber Shandwick Canada

Technology

Consumer Electronics

• #ForTheGrams: Amazon Devices Help Families Maintain Holiday Traditions While Social Distancing — Amazon Devices with Hunter

Technology: Hardware

• Sharing the Promise of AI – One Smell at A Time — Intel with Ketchum

Technology: Software & Services

• Adobe & Golin Reinvent Influencer Program When Adobe MAX 2020 Goes Virtual — Adobe with Golin

Telecommunications

• Full Transparency by Verizon — Verizon with Huge

E-Commerce

• How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar

Healthcare

Animal Care

• 1 in 6 is One Too Many: Banfield Addresses High Rate of Veterinary Suicides — Banfield Pet Hospital with Coyne PR

Consumer Health

• Mucinex® Changes the OTC Landscape By Going DTC — Mucinex® with Legend

CBD and Cannabis Products

• Martha Stewart CBD Launch — Canopy Growth with Acceleration, Stripe Theory, MKG, Trailblaze, and Marquee Brands

Healthcare Providers

• For Each Other For Us All — New Jersey Department of Health with Kivvit

Medical Technology

• CVI MiSight® 1 day DTC Campaign — CooperVision with EvolveMKD

Pharmaceutical: Rx

• Honor the Gift — CareDx with CURA Strategies

Non-Corporate

Associations

• No Room for Trafficking — American Hotel & Lodging Association with Plus Communications

Educational & Cultural Institutions

• "Mask Up or Pack Up" Penn State's Response to the COVID-19 Pandemic — Penn State with M Booth Health & M Booth

Government Agencies

• Listen To Gwinnett Moms — Gwinnett County Government with Jackson Spalding

Not-For-Profit Organizations

• Leading Criminal Justice Reform — The National Commission on COVID-19 and Criminal Justice with Kivvit

Silver SABRE Awards

Silver SABRE Awards

PR Agency Employee Program

• BCW’s Destination Inclusion: 21-Day Journey — BCW

PR Agency Citizenship

• Breaking down systemic barriers and helping underrepresented entrepreneurs thrive — Diversity Marketing Consortium with SourceCode Communications, Cheer Partners, Social Studies, Superbolt, Racepoint Global, Peppercomm, Clarity, and Praytell

PR Agency Marketing

• Golin x Team Pixel — Golin

Thought Leadership In PR

• Invention in PR — Adam Ritchie Brand Direction

Diamond SABRE Awards

Diamond SABRE Awards

Company of the Year

• Quest Diagnostics - Protecting Reputation and Keeping Employees Safe During COVID — Quest Diagnostics

The SABRE Award for Superior Achievement in Brand-Building

• Go Near: Celebrating Local Travel Only On Airbnb — Airbnb with Weber Shandwick, DKC PR, Verb, All Terrain, People’s Television, Avocados & Coconuts, Team Epiphany, Blockbuster, Dish Networks, MINI, Nasdaq, Save Lucy Committee, Westbrook, ThreeSixtyBrands,The Door

The SABRE Award for Superior Achievement in Reputation Management

• From Marathon to Sprint: Meharry Medical College & Finn Partners Surge on Behalf of Black America — Meharry Medical College with Finn Partners

The SABRE Award for Superior Achievement in Research and Planning

• Illinois Census — Illinois Department of Human Services with Kivvit

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Educators for Joe — National Education Association with Kivvit

International

International

Global Campaign

• Lenovo New Realities Transforms Global POV on Empathy and Technology — Lenovo with Zeno Group

Multimarket Campaign

• Forest of Hope — Tourism New Zealand with M Booth

Canadian Campaign

• Make It Canadian — Molson Canada with Citizen Relations Canada

SABRE Awards North America 2025 - CATEGORY WINNERS

Practice Area

Marketing Communications

Business-To-Business Marketing

• Pantone Color of the Year 2020: A Multi-Sensory Experience — Pantone with Huge

Consumer Marketing (Existing Product)

• Broadway the Rainbow — Skittles with ICF Next

Consumer Marketing (New Product)

• Show Stigma The Finger — Hot Octopuss with Manifest New York

Integrated Marketing

• Smile with Lay's — Frito-Lay with Ketchum, TMA, OMD

Corporate Reputation

Institutional Image

• Chipotle's Transformation — Chipotle Mexican Grill

Employee Communications

• Ordained Store Associates Help Customers Get Hitched at Helzberg — Helzberg Diamonds with Carmichael Lynch Relate

Employer Branding

• Apply Thru — McDonald's with Golin

Executive Leadership

• Creating Community Through Conversations — The Minneapolis Foundation with Weber Shandwick

Capital Markets Communications

• Strategy and Ingenuity Combine to Make PagerDuty one of the Most Successful IPOs of 2019 — PagerDuty with Method Communications

Engaging Society

Cause-Related Marketing

• Jack Daniel's Operation Ride Home — Jack Daniel's with Finn Partners

Community Relations

• Stonyfield Organic Takes Its Mission To New Pastures — Stonyfield Organic with 360PR

Corporate Social Responsibility

• #AcceptanceMatters — Mastercard with Ketchum

Public Education

• SickKids Airbnb — Sick Kids Hospital with No Fixed Address

Advocacy

Crisis Management

• CRISPR gene editing — UC Berkeley with Thermal

Issues Management

• The Truth About Opioids — Truth Initiative with Ketchum

Public Affairs

• The CROWN Act — Dove with Joy Collective

Media Relations

Corporate Media Relations

• Northwest Hardwoods: Moving The Needle of U.S. Trade Policy — Northwest Hardwoods with Makovsky Integrated Communications

Product Media Relations (consumer media)

• Be First — Everlast with SourceCode Communications

Product Media Relations (trade media)

• Engaging with Health and Safety Groups to Launch a New BPA-Free Can Lining — Sherwin-Williams Packaging Coatings with Burson Cohn & Wolfe

Digital and Social Media

Digital Campaign

• Chipotle Freeting - Winning the Men's Professional Basketball Championship — Chipotle Mexican Grill with Day One Agency with BCW

Social Media/Social Networking Campaign

• Tag Responsibly, Keep Jackson Hole Wild — Jackson Hole Travel & Tourism Board with Exponent PR

Influencer Marketing

• #BandTogether & End AIDS with (Band-Aid)RED — Band-Aid (J&J) with Marina Maher Communications (MMC)

Branded Journalism

• Room 702 — Hilton with Edelman, VaynerMedia

Word Of Mouth

• Secret x USWNT: Equal Work, Equal Sweat, Equal Pay — Secret Deodorant, P&G with DeVries Global

Experiential

Guerrilla Marketing

• Just One Trip — King County Metro with C C

Publicity Stunt

• Won’t You be My Cousin: Optimizing Ancestry's Stunning Discovery — Ancestry with Lippe Taylor

Special Event

• Hidden Valley Ranch: National Ranch Day — Hidden Valley Ranch with Current Global, McGarry Bowen, MKTG

Sponsorship

• The Official Supporter of Women’s Soccer — Anheuser-Busch Inbev, Budweiser with VaynerMedia (lead creative) and 3PM Agency/Weber Shandwick (PR)

Trade Show

• Edelman for Mitsubishi SpaceJet: Space Where It Matters — Mitsubishi Heavy Industries/Mitsubishi Aircraft Corporation with Edelman

Specialist Audience

Marketing to Men

• Pampers #LovetheChange Changing Tables Commitment — Procter & Gamble with MSL GROUP

Marketing to Women

• LUNA Bar Equal Pay 2019 — LUNA with Golin

Marketing to Youth

• Summer of Chipotle on TikTok — Chipotle Mexican Grill with Day One Agency with Collab

Marketing to Seniors

Multicultural Marketing

• My Hair My Crown — Dove Hair with Edelman, Ogilvy Paris

Industry Sector

Consumer Goods

Automotive

• Takata Airbag Recall in Puerto Rico — Toyota Motor North America with Jackson Spalding

Fashion & Beauty

• Pantone Color of the Year 2020: A Multi-Sensory Experience — Pantone with Huge

Food & Beverage

• The Macallan Whisky & Color Experience — The Macallan with M Booth
• Wine and Cheez-It — Kellogg, Cheez-It with Edelman

Home & Furniture

• ASMR for DIYers — Behr with ICF Next

Consumer Products

• Lysol Teddy Repair — Lysol with Access Brand Communications, McCann, Zenith, Wunderman

Consumer Services

Entertainment

• 5B — Verizon Media with Rogers & Cowan PMK

Financial Services

• Experian Boost: Giving Credit Where Credit Is Due — Experian with Weber Shandwick, KWT Global

Food Service (including restaurants)

• B-Dubs: Jewel Stool — Buffalo Wild Wings with The Martin Agency/Zeno Group

Retailers

• Evolving Target’s Narrative: Turning Doubters into Believers — Target

Travel & Tourism

• Make It A Quickie — Hotwire with Citizen Relations

Business-to-Business

Energy And Natural Resources

• Columbia Gas: Smart Stats Sell Smart (Thermo)Stats — Columbia Gas with Fahlgren Mortine

Chemicals & Industrials

Professional Service Firms

• The New Milbank — Milbank LLP with MWWPR

Real Estate & Construction

• Downtown Doral Invites Unhappy New Yorkers — Codina Partners with rbb Communications

Transportation & Logistics

• Special Delivery: How UPS PR Helped the Company Staff Up to Handle a Crucial Holiday Season — UPS

Technology

Consumer Electronics

• Café OLED by LG — LG Electronics and Ogilvy

Technology: Hardware

• Internet for the Future — Cisco with Fleishman Hillard

Technology: Software & Services

• Jupiter Intelligence: A New Technology for a Changing Climate — Jupiter Intelligence with Broadsheet Communications

Telecommunications

• Comcast Business: From Cable to Enable — COMCAST BUSINESS with FINN PARTNERS

Web-Based Business

• eBay Crashes Prime Day — eBay with Edelman

Healthcare

Animal Care

• Augmenting Reality to Build an Engaging NAVDF Booth Experience for Vets — Stallergenes Greer with W2O

Consumer Health

• The 16 Vaccine: Educational Initiative — The National Meningitis Association in collaboration with Sanofi Pasteur with Padilla

Healthcare Providers

• The Well by Northwell - Revmade — Northwell Health with Revmade

Medical Technology

• Omron Healthcare HeartGuide Launch — Omron Healthcare with MWWPR

Pharmaceutical: Rx

• Johnson & Johnson: Building Reputation through Collaborative Action at the World Economic Forum 2020 — Johnson & Johnson with ENTENTE, APCO Worldwide

Non-Corporate

Associations

• Killing The “Rebate Rule” — Campaign for Sustainable Drug Pricing with PLUS Communications

Educational & Cultural Institutions

• #1 in Environmental Law — Pace Law with Kivvit

Government Agencies

• It's About Respect Pilot Campaign — Washington State Department of Health with C C

Not-For-Profit Organizations

• Lolli: The Exhibit No One Wants to Talk About — The Canadian Centre for Child Protection with No Fixed Address

Diamond SABRE Awards

Diamond SABRE Awards

Company of the Year

• Alizila — Alibaba Group

The SABRE Award for Superior Achievement in Brand-Building

• Jane Walker By Johnnie Walker Ignites Action For Gender Equality With “Signs Of Progress” Campaign — JOHNNIE WALKER with HUNTER

The SABRE Award for Superior Achievement in Reputation Management

• We Believe — Gillette with Ketchum

The SABRE Award for Superior Achievement in Research and Planning

• #1 in Environmental Law — Pace Law with Kivvit

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Edelman Intelligence for Hologic: Getting Tested Gets Put to the Test — Hologic

International

International

Global Campaign

• Celebrating the 60th Anniversary of Barbie — Mattel, Barbie with Weber Shandwick

Multimarket Campaign

• Only on Airbnb — Airbnb with Weber Shandwick, DKC Public Relations, Grow Marketing, Nomad Creative Studio, ICF Next, All Terrain, Zeno Group, Hope & Glory Mattel, Universal/Focus Features, Oscar Mayer, Goodyear, Toy & Robin LTD

Canadian Campaign

• SUBWAY Beyond Meatball — SUBWAY Restaurants Canada with Veritas

Silver SABRE Awards

Silver SABRE Awards

PR Agency Employee Program

• FH Perspectives — N/A with FleishmanHillard

PR Agency Citizenship

• Righting a Historical Injustice — The Groveland Four with Edelman

PR Agency Marketing

• Brand Leadership in Today's Political Environment: GSG's Annual Business & Politics Study — NA with Global Strategy Group

Thought Leadership In PR

• APCO's Stay Ahead Thought Leadership — APCO Worldwide with APCO Worldwide

SABRE Awards North America 2025 - CATEGORY WINNERS

Practice Area

Marketing Communications

Business-To-Business Marketing

• Welcome to the Water Revolution — Niagara Conservation with Padilla

Consumer Marketing (Existing Product)

• Big Mac 50th Anniversary — McDonald's with Golin, The Marketing Store, Design by Disruption, Osborne Coinage, Moving Picture Company

Consumer Marketing (New Product)

• Mayochup — Heinz with ICF Next

Integrated Marketing

• #HowWeCare — Johnson & Johnson Consumer, Inc. with The Neighborhood for J&J. Agencies include Ogilvy, Burson Cohn & Wolfe, J. Walter Thompson, and VML

Corporate Reputation

Institutional Image

• The Bridge to Possible — Cisco with The Hatch

Employee Communications

• May is for Mothers | Merck for Mothers — Merck for Mothers with Marina Maher Communications

Employer Branding

• Creating Online Ambassadors to Share Emerson’s Story with the World — Emerson with FleishmanHillard

Executive Leadership

• Establishing ABB's First Chief Digital Officer As An IOT Champion — ABB with Zeno Group

Capital Markets Communications

• Defense Against Bill Ackman — Herbalife Nutrition

Engaging Society

Cause-Related Marketing

• Dove Men+Care Champions Paternity Leave for All Dads This Father’s Day — Dove Men+Care with Edelman, VaynerMedia, VIRTUE, Mindshare, Access2Insight

Community Relations

• Purple Purse: Overshare the Invisible — The Allstate Foundation with MSL

Corporate Social Responsibility

• Always Fights to #EndPeriodPoverty — Procter & Gamble with MSL

Public Education

• UL Close Before You Doze — UL Firefighter Safety Research Institute with Allison Partners

Advocacy

Crisis Management

• Emerging Contaminate Environmental Crisis Support – Wolverine Worldwide with Lambert — Wolverine Worldwide with Lambert & Co.

Issues Management

• Prosocial: Changing the Conversation Around 13 Reasons Why — Netflix with Zeno Group

Public Affairs

• Mass Bail Out — Robert F. Kennedy Human Rights Foundation with Kivvit

Media Relations

Corporate Media Relations

• Target's Turnaround — Target

Product Media Relations (consumer media)

• Helzberg Diamonds Breaks the Rules of Engagement — Helzberg Diamonds with Carmichael Lynch Relate.

Product Media Relations (trade media)

• Clorox® Total 360® System: A Game Changer in Fighting Outbreaks — CloroxPro with Ketchum, Inc.

Digital and Social Media

Digital Campaign

• Divorce Stories — TIAA with 360PR

Social Media/Social Networking Campaign

• Conoco Launches “Choose Go” — Conoco with Carmichael Lynch Relate

Influencer Marketing

• Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese — Arla Foods with Carmichael Lynch Relate.

Branded Journalism

• Every Baby is a Gerber Baby: Sparking a Global Conversation on Inclusion — Gerber with Edible, Inc.

Word Of Mouth

• #EggsAreHealthy — Pete and Gerry's Organic Eggs with 360PR

Experiential

Guerrilla Marketing

• Exclusive the Rainbow — Skittles with ICF Next

Publicity Stunt

• Reese's Zeno Group: Reese's Candy Converter — Reese's with Zeno Group

Special Event

• Hemophilia: The Musical — BioMarin Pharmaceuticals with Chandler Chicco Agency, a Syneos Health company, and Believe Limited

Sponsorship

• Victory Fridge — ABInbev, Bud Light with 3PM Agency (Weber Shandwick in partnership with PMK-BNC)

Trade Show

• My Special Aflac Duck — Aflac with Marina Maher Communications, FleishmanHillard, Ken Willis International, CSE, Carol Cone ON Purpose, Nation of Artists

Specialist Audience

Marketing to Men

• Feel More: Tackling the Taboos around Masturbation & Masculinity — TENGA with Burson Cohn & Wolfe

Marketing to Women

• #22Victories — Medela with Ogilvy

Marketing to Youth

• Teens Prove Their #StreetTread — Michelin North America with Ketchum

Multicultural Marketing

• Healing House — Casey House with Narrative

Industry Sector

Consumer Goods

Automotive

• 1923 - Forward Into The Past — Marvel Mystery Oil with Zeno Group

Fashion & Beauty

• Making Nexxus Keraphix as a Platinum Power Player — Unilever, Nexxus with Weber Shandwick

Food & Beverage

• Green Giant Sparks National Debate by Naming Broccoli as America’s Favorite Vegetable — Green Giant with Green Giant with Gillian Small PR
• Raising the Bar: A Stock Imagery Refresh — Anheuser-Busch (Elevate Platform) with Praytell

Home & Furniture

• Beautyrest Be More Awake Campaign — Beautyrest with Hunter Public Relations

Consumer Products

• We Beefin? — Wendy's with Ketchum with VML and Six Course Inc.

Consumer Services

Entertainment

• Take A Seat, Take A Stand — WNBA with Edelman

Financial Services

• Recognizing 100 Difference Makers with $1M for A Better Tomorrow — TIAA with Weber Shandwick

Food Service (including restaurants)

• Respect the Egg — Panera Bread with Weber Shandwick and Sloane & Company

Retailers

• Time to Vote — Patagonia & Levi Strauss & Co.

Travel & Tourism

• Air New Zealand Launches New Chicago Route — Air New Zealand with MWWPR

Business-to-Business

Energy And Natural Resources

• How EPRI Electrified 2018 — Electric Power Research Institute (EPRI) with APCO Worldwide

Chemicals & Industrials

• Launching the Alliance to End Plastic Waste — Alliance to End Plastic Waste with Weber Shandwick

Professional Service Firms

• KPMG Driving the Next Generation of Women Leaders — KPMG

Real Estate & Construction

• Engel & Völkers: Reimagining a Brand for the Americas — Engel & Völkers Americas with Mission Control Marketing

Transportation & Logistics

• It's a Bird…It's a Plane…It's the SuperTruck StarShip — Shell Rotella with Coyne PR

Technology

Consumer Electronics

• Milking My Ladies: Launching the Elvie Pump — Elvie with SourceCode Communications

Technology: Hardware

• Making Gaming More Inclusive with the Xbox Adaptive Controller — Microsoft with Assembly Media Inc.

Technology: Software & Services

• Employees First: VMware Elevates Employees as Drivers of Digital Transformation — VMware with Weber Shandwick

Telecommunications

• Team of Experts (TEX) — T-Mobile with Porter Novelli

Web-Based Business

• #RepresentLove — Tinder with M Booth and Marcel Sydney

Healthcare

Animal Care

• Banfield Foundation Becomes the Calm Before the Storm — Banfield Pet Hospital / Banfield Foundation with Coyne PR

Consumer Health

• Clearblue Connected — Procter & Gamble with MSL

Healthcare Providers

• Cigna Combines with Express Scripts, Establishing a Blueprint to Transform the Health Care System — Cigna Corporation with FTI Consulting Strategic Communications

Medical Technology

• Nothing Artificial About It: A PR Launch for an AI Mammography Solution — iCAD Inc. with ARPR

Pharmaceutical: Rx

• Choices Matter: An In-Depth Analysis of the Opioid Epidemic and Overprescribing in America — Pacira Pharmaceuticals with Coyne PR

Non-Corporate

Associations

• Fraud=Fraud — Proof Inc. with Environics Analytics (Proof Inc.'s partner agency that led persona research and development) Environics Research Group (Proof Inc.'s partner agency that led survey and focus group research)

Educational & Cultural Institutions

• Primrose Schools Helps Working Parents #LetGuiltGo — Primrose Schools with Jackson Spalding

Government Agencies

• Reducing Distracted Driving in Washington State — Washington Traffic Safety Commission with C C

Not-For-Profit Organizations

• Saving Lives in Yemen — International Rescue Committee (in-house)

Diamond SABRE Awards

Diamond SABRE Awards

Company of the Year

• Now That's a Cardiac — Cadillac with Kovert Creative

CEO of the Year

• John Legere for CEO of the Year — T-Mobile with Porter Novelli

The SABRE Award for Superior Achievement in Brand-Building

• BuickStyle: The Ultimate Driving Shoe — General Motors Canada with Weber Shandwick Canada

The SABRE Award for Superior Achievement in Reputation Management

• #CoverTheProgress — Discover Puerto Rico with Ketchum

The SABRE Award for Superior Achievement in Research and Planning

• Bernzomatic Emergency Preparedness — Bernzomatic with Zeno Group

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Building a Campaign Validation Machine with Attribution — Lupin Pharmaceuticals, Inc. with W2O

Silver SABRE Awards

Silver SABRE Awards

PR Agency Employee Program

• LDWW Tells Employees to GO HOME — LDWW with LDWW

PR Agency Citizenship

• Pure Earth and TogoRun: Educating About the Impact of Disease-Causing Pollution — Pure Earth with TogoRun

PR Agency Marketing

• The HealthiHer Movement — GCI Health and HealthyWomen

Thought Leadership In PR

• Civility in America: A Nationwide Survey — N/A with Weber Shandwick

International

International

Global Campaign

• 3M Champions Science — 3M with Ketchum

Multimarket Campaign

• KAYAK Helps U.S. Soccer Fans Find A New Fandom — KAYAK with Carmichael Lynch Relate.

Canadian Campaign

• The Oh Henry! 4:25 Bar Launch — The Hershey Company with UM, Mint, Reprise, Anomaly

SABRE Awards North America 2025 - CATEGORY WINNERS

Practice Area

Marketing Communications

Business-To-Business Marketing

• Living Acres: Preserving Monarch Butterflies — BASF Crop Protection with Padilla

Consumer Marketing (Existing Product)

• Mr. Clean, the Undisputed Winner of the Super Bowl — P&G Mr. Clean with Citizen Relations

Consumer Marketing (New Product)

• Friends Again — Bank of America with Burson-Marsteller

Integrated Marketing

• Tostitos Party Safe Bags — Frito-Lay with Ketchum

Corporate Reputation

Institutional Image

• Aflac “Outducks” a Reputational Deficit — Aflac with FleishmanHillard, KWI and MMC

Employee Communications

• Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria — Medtronic

Employer Branding

• Think Next. Now. — CSRA Inc. with RepEquity

Executive Leadership

• J&J Takes Over #JPM17 — Johnson & Johnson with Marina Maher Communications

Capital Markets Communications

• An All-Time High for Financial Communications — Abbott

Engaging Society

Cause-Related Marketing

• The Color of Inclusion — Mattel, UNO® with Weber Shandwick

Community Relations

• Creating a Community’s Voice in the Wake of a Tragedy: OneOrlando Alliance — Pro Bono/OneOrlando Alliance with Edelman

Corporate Social Responsibility

• THE ESTÉE LAUDER COMPANIES’ BREAST CANCER CAMPAIGN REACHES 25-YEAR MILESTONE — THE ESTÉE LAUDER COMPANIES’ BREAST CANCER CAMPAIGN with M Booth, Spring Studios New York, Reason2Be

Public Education

• Childhood Enders Campaign — Save the Children with Weber Shandwick

Advocacy

Crisis Management

• Heroes Among Us: Sutter Health Emerges as a Role Model for Natural Disaster Response in 2017 — Sutter Health with Weber Shandwick

Issues Management

• 2018 Bayer Bee Care Program — Crop Science, a division of Bayer with Porter Novelli, BBDO and Mastermind Marketing

Public Affairs

• Free Lunch for 1.1 Million Public School Students in NYC — New York State Health Foundation

Media Relations

Corporate Media Relations

• Staring Down The Street: State Street’s Fearless Girl — State Street with Ogilvy, River Communications, Water & Wall Group

Product Media Relations (consumer media)

• Handle With Care — Gillette with PR Agency: Ketchum supported by Ad Agency: Grey New York

Product Media Relations (trade media)

• Taking Blockchain from Geekdom to Game Changer — IBM with Ketchum

Digital and Social Media

Digital Campaign

• Undeniably Dairy — Dairy Management Inc. with Edelman

Social Media/Social Networking Campaign

• #NuggsforCarter — Wendy's with Ketchum

Influencer Marketing

• American Greetings Give Meaning — American Greetings with MullenLowe

Branded Journalism

• Zeno Group & Merck: Aspiring toward a world free from hpv-related cancers and diseases — Merck with Zeno Group

Word Of Mouth

• Bar on the Edge — Brewdog with Manifest New York

Experiential

Guerrilla Marketing

• For The Love of Hot Dogs — Oscar Mayer with Olson Engage

Publicity Stunt

• Garden of Life Cultivates #Organic and #Non-GMO Leadership Position — Garden of Life with Carmichael Lynch Relate

Special Event

• PAY WITH HONEST, GET HONEST TEA — HONEST TEA with M BOOTH

Sponsorship

• The NFL Tastes The Rainbow — Skittles with Olson Engage

Trade Show

• CES: A Device Like No Other by American Greetings — American Greetings with MullenLowe

Specialist Audience

Marketing to Men

• The Find Your Magic Initiative — Unilever/AXE with Edelman

Marketing to Women

• Evereve Turns #DressLikeAMom Into The Ultimate Compliment — Evereve with Carmichael Lynch Relate

Marketing to Youth

• Make America Bait Again: Turning the Participation Tide for Fishing and Boating — Recreational Boating and Fishing Foundation with Exponent PR

Multicultural Marketing

• P&G "The Talk" — P&G's My Black Is Beautiful with EGAMI Group

Industry Sector

Consumer Goods

Automotive

• Thor Trucks: Beating Tesla to the Streets — Thor Trucks Inc

Fashion & Beauty

• All Ages, All Races, All Genders: Helping M∙A∙C Cosmetics continue its diversity & inclusion journey — M∙A∙C Cosmetics with Praytell Agency

Food & Beverage

• Catelli 150th Family Reunion — Catelli Pasta with Environics Communications Inc.

Home & Furniture

• Global Launch of the IKEA Place App — IKEA with Allison Partners

Consumer Products

• Stand With Ribs — The Clorox Company / Kingsford Charcoal with Current Marketing

Consumer Services

Entertainment

• The Timberwolves Launch a #NewEra — Minnesota Timberwolves with Olson Engage

Financial Services

• American Express Cobalt Card — American Express

Food Service (including restaurants)

• Breaking the Interstate … and a Sales Record - Krispy Kreme Original Glazed Doughnut's 80th Birthday — Krispy Kreme Doughnuts with FleishmanHillard

Retailers

• #ForceofNature: Making the Outdoors the Largest Level Playing Field — REI with Edelman

Travel & Tourism

• Eclipsing the Eclipse — Royal Caribbean International with Weber Shandwick

Business-to-Business

Energy And Natural Resources

• Remembering Hurricane Andrew: Miami-Dade’s Unbreakable Spirit — Florida Power & Light Company with rbb Communications

Chemicals & Industrials

• Countdown to Day One: Creating DowDuPont — DuPont with Gagen MacDonald and Think Marketing

Professional Service Firms

Real Estate & Construction

• Schindler Elevator Creates Sales Life with Social Listening — Schindler Elevator Corporation with G&S Business Communications

Transportation & Logistics

• Taking Flight to Explain Complicated Technology from Cockpit to Cabin — Honeywell Aerospace with WE Communications

Technology

Consumer Electronics

• TV is Art: The Frame — Samsung Electronics America with Allison Partners

Technology: Hardware

• HPE Takes Its Mars-Shot — Hewlett Packard Enterprise with Interfuse Communications, a Ketchum Company

Technology: Software & Services

• Swipe Right for Good Tinder’s #FundHerCause for International Women’s Day — Tinder with M Booth

Telecommunications

• Disrupting the Duopoly: Launching the ZTE Axon M — ZTE with Grayling

Web-Based Business

• Making Meaningful Connections: A Tinder Couple Goes Viral — Tinder with M Booth

Healthcare

Animal Care

• If This Dog Could Talk — Merck Animal Health with GCI Health

Consumer Health

• Empowering the LGBT Community to F*ck w/out Fear — Los Angeles LGBT Center

Healthcare Providers

• Don’t Be An Accidental Drug Dealer - A Campaign To Combat Tennessee's Opioid Epidemic — BlueCross BlueShield of Tennessee with BlueCross BlueShield of Tennessee and MP&F Public Relations

Medical Technology

• Evolving a Brand’s Heart Health Mission — Omron Healthcare with MWWPR

Pharmaceutical: Rx

• Be Vocal: Speak Up for Mental Health — Sunovion Pharmaceuticals Inc. with Biosector 2

Non-Corporate

Associations

• Meet the Elevators — Elevate Minnesota with Olson Engage

Educational & Cultural Institutions

• Making a Dent in College Debt: Freshman Year for Free Launch — Modern States Education Alliance with RoseComm

Government Agencies

• By Air, By Land or By Sea — Department of Defense Warrior Games with Edelman

Not-For-Profit Organizations

• YES Means Test: Empowering Sexually Active Young Adults to Get Tested for STDs — American Sexual Health Association with Edelman

Diamond SABRE Awards

Diamond SABRE Awards

Company of the Year

• Communicating Values in the Fourth Industrial Revolution — Salesforce with Zeno Group and Nectar

CEO of the Year

• John Legere, the Un-Carrier CEO — John Legere, T-Mobile

The SABRE Award for Superior Achievement in Brand-Building

• Zeno Group & Turtle Wax: Road to Worldwide Relevancy — Turtle Wax with Zeno Group

The SABRE Award for Superior Achievement in Reputation Management

• Building Honda's Reputation in Washington, D.C. as the Most Effective Foreign-Owned Carmaker — Honda North America with APCO Worldwide

The SABRE Award for Superior Achievement in Research and Planning

• Battling Industry Criticism with Big Data, AI and PR — Duff & Phelps with Greentarget

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Columbia Gas of Ohio Energy Efficiency Saving Matters — Columbia Gas of Ohio with Fahlgren Mortine

International

International

Global Campaign

• : Pure Earth Highlights Global Impact of Pollution to Public Health Problem and Economics — Pure Earth with TogoRun

Multimarket Campaign

• Carnival Corporation Rallies the Industry to Show THE CARIBBEAN IS OPEN — Carnival Corporation with LDWW

Canadian Campaign

• It's About mBC Time — Pfizer Canada Inc. with NATIONAL Public Relations

Silver SABRE Awards

Silver SABRE Awards

PR Agency Employee Program

• Clean Up At Cannes — Golin with Golin

PR Agency Citizenship

• Mi Casa Es Tu Casa — Weber Shandwick with Weber Shandwick

PR Agency Marketing

• Day One Agency Perspectives — Day One Agency

Thought Leadership In PR

• Authenticity as a Driver of Reputation: Leveraging Original Research to Spark Conversation — Cohn & Wolfe with Cohn & Wolfe