One practice area category selection included with basic entry. Each additional category costs $125 each.
Marketing Communications
4. Business-To-Business Marketing
5. Consumer Marketing (Existing Product)
6. Consumer Marketing (New Product)
7. Inclusive Marketing
A new category recognizing marketing campaigns that make a conscious effort to include diverse audiences, including multicultural, LGBTQ+ and differently abled consumers.
8. Integrated Marketing
This category is designed to recognize campaigns in which public relations played a lead strategic role, alongside other disciplines/channels such as advertising, promotions, direct, digital, etc.
Corporate Reputation
9. Institutional Image
Corporate image campaign (or institutional image for non-profit group or association).
10. Employee Communications
A campaign directed at a company's existing employees.
11. Employer Branding
A campaign positioning a company to attract new employees.
12. Executive Communications
A campaign to position the CEO or other senior executives as leaders or authorities on a topic or industry.
13. Capital Markets Communications
Investor relations or financial media relations designed to reach shareholders and other financial stakeholders.
Engaging Society
14. Purpose-Driven Branding
A campaign designed to increase sales or consumer engagement with a brand by linking that brand to a broader societal process.
15. Community Relations
A campaign designed to engage community stakeholders and improve relationships between a company and its neighbors, local or global.
16. Corporate Philanthropy and Fund-Raising
A campaign designed around an organization’s financial support for a charity or cause, or efforts to raise funds for a charity or cause.
17. ESG Campaign
A campaign to communicate a company’s commitment to environmental, societal and governance excellence.
18. Public Education
A campaign designed to improve public health or drive awareness of an issue with important societal implications.
Advocacy
19. Crisis Management
20. Issues Management
21. Public Affairs
A campaign designed to influence attitudes on matters of public policy, legislation or regulation.
Media Relations
22. Corporate Media Relations
23. Product Media Relations (Consumer Media)
24. Product Media Relations (Trade Media)
Digital and Social Media
25. Digital Campaign
26. Social Media/Social Networking Campaign
27. Influencer Marketing
28. Branded Journalism
A campaign based around content created or curated by the PR team.
29. Word Of Mouth
A campaign that seeks to build advocacy for a brand or customer among key stakeholders, using either/both online/offline channels to generate positive dialogue and discussion.
Experiential
30. Guerrilla Marketing
This category includes activities such as street branding, flash mobs, etc.
31. Publicity Stunt
32. Special Event
33. Sponsorship
This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship.
34. Trade Show
This category recognizes both the planning and execution of trade show exhibits and presence, and PR support for a company’s trade show presence.
Specialist Audience
35. Marketing to Men
36. Marketing to Women
37. Marketing to Youth
38. Marketing to Seniors
39. Multicultural Marketing
Includes campaigns designed to reach specific ethnic groups, gay and lesbian audiences, etc.