Sabre Awards | North America

Basic entry - US$525

Inclusive of 1 practice area, 1 industry sector, and 1 international category selection. Additional selections cost $125

International

One international category selection included with basic entry. Each additional category costs $125 each.

International

1. Global Campaign
This award is presented to a campaign led from the Americas but implemented in 10 or more markets around the world.

2. Multimarket Campaign
This award is presented to a campaign led from the Americas and implemented in more than one but fewer than 10 markets around the world.

3. Canadian Campaign
This award is presented to a campaign either led or implemented in Canada.

Practice Area

One practice area category selection included with basic entry. Each additional category costs $125 each.

Marketing Communications

4. Business-To-Business Marketing

5. Consumer Marketing (Existing Product)

6. Consumer Marketing (New Product)

7. Inclusive Marketing
A new category recognizing marketing campaigns that make a conscious effort to include diverse audiences, including multicultural, LGBTQ+ and differently abled consumers.

8. Integrated Marketing
This category is designed to recognize campaigns in which public relations played a lead strategic role, alongside other disciplines/channels such as advertising, promotions, direct, digital, etc.

Corporate Reputation

9. Institutional Image
Corporate image campaign (or institutional image for non-profit group or association).

10. Employee Communications/Employer Branding
Includes campaigns directed at an internal or employee audience, as well as campaigns promoting the organization as an attractive workplace.

11. Executive Communications
A campaign to position the CEO or other senior executives as leaders or authorities on a topic or industry.

12. Capital Markets Communications
Investor relations or financial media relations designed to reach shareholders and other financial stakeholders.

Engaging Society

13. Purpose-Driven Branding
A campaign designed to increase sales or consumer engagement with a brand by linking that brand to a broader societal process.

14. Community Relations
A campaign designed to engage community stakeholders and improve relationships between a company and its neighbors, local or global.

15. Corporate Responsibility
A campaign to communicate a company’s commitment to environmental, societal and governance excellence.

16. Public Education
A campaign designed to improve public health or drive awareness of an issue with important societal implications.

Advocacy

17. Crisis & Issues Management

18. Public Affairs
A campaign designed to influence attitudes on matters of public policy, legislation or regulation.

Media Relations

19. Corporate Media Relations

20. Product Media Relations (Consumer Media)

21. Product Media Relations (Trade Media)

Digital and Social Media

22. Digital Campaign

23. Social Media/Social Networking Campaign

24. Influencer Marketing

25. Word of Mouth/Guerilla Marketing
A campaign that seeks to build advocacy for a brand or customer among key stakeholders, using either/both online/offline channels to generate positive dialogue and discussion.

Experiential

26. Publicity Stunt

27. Special Event

28. Sponsorship
This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship.

Specialist Audience

29. Marketing to Men

30. Marketing to Women

31. Marketing to Youth

32. Multicultural Marketing
Includes campaigns designed to reach specific ethnic groups, gay and lesbian audiences, etc.

Industry Sector

Basic entry includes 1 industry sector category. Each additional category costs $125 each. *Please note: any campaign—marketing, public affairs, employee communications, corporate reputation—conducted by a client in the sector is eligible. Please make sure the client company belongs to the category (i.e. a fashion-related campaign for a healthcare company in the Healthcare categories, not the Fashion category).

Consumer Goods

33. Automotive
Includes automakers and automotive parts and suppliers.

34. Fashion & Beauty

35. Food & Beverage
Excluding restaurants and food service companies.

36. Consumer Products
Any consumer product not covered in categories above.

Consumer Services

37. Sports & Entertainment
For clients in the entertainment business, including film and TV companies, record labels, artists and celebrities, sports teams, video game manufacturers.

38. Financial Services

39. Food Service
Including restaurants.

40. Retailers
For retail outlets, not all products sold at retail.

41. Travel & Tourism
Includes hotels, airlines, tourism boards.

Business-to-Business

42. Industrials & Manufacturing

43. Professional Service Firms
Includes law firms, marketing services firms, management consulting firms, etc.

44. Real Estate & Construction

45. Transportation & Logistics
Includes shipping and logistics, aviation and aerospace and other transportation companies.

Technology

46. Consumer Electronics

47. Technology

48. Telecommunications

49. E-Commerce
Includes companies that conduct the majority of their business online, including dot-com divisions of retail companies, etc.

Healthcare

50. Consumer Health
Includers over-the-counter medications, vitamins, supplements.

51. Healthcare Providers
Insurance companies, hospitals, and other related providers.

52. Medical Technology
Includes healthcare IT companies, medical devices.

53. Pharmaceutical: Rx
Also includes biotechnology companies.

Non-Corporate

54. Associations
Trade associations or industry coalitions consisting primarily of for-profit businesses; for charities see not-for-profit organizations.

55. Educational & Cultural Institutions
Schools, universities, museums, art galleries, performing arts venues, etc.

56. Government Agencies
Any government-sponsored campaign, domestic or overseas, including public education, tourism promotion, economic development.

57. Not-For-Profit Organizations
Excluding trade associations.

Diamond SABRE Awards - US$125

Please select all the categories you would like to enter. The first Diamond selection costs $125 plus the basic entry fee ($525). Additional Diamond category selections are charged at $125. If you have already selected a basic entry category (Geographic, Industry Sector, Practice Area) Diamond selections will cost $125 each.

Diamond SABRE Awards

58. Company of the Year
This award will recognize a corporation (or other organization) that has embraced public relations as a key management discipline and can demonstrate that public relations has made a significant contribution over the course of the year to its overall performance. Winning submissions will demonstrate that organizational behavior and organizational communications are aligned, and that public relations activities attain the highest levels of integrity, authenticity, and effectiveness. (This category is NOT open to public relations agencies).

59. CEO of the Year
This award will recognize the chief executive who has worked diligently to enhance the role of public relations within his or her organization, or demonstrated a clear commitment to ensuring that the organization embraces the principles of ethical and effective public relations, in its culture, its communications and its actions. (This category is NOT open to public relations agency CEOs).

60. Brand-Building
This award will recognize public relations work that has played in a central role in brand strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a brand platform and explain how that platform shifted perceptions, built stronger customer relationships, and ultimately drove sales.

61. Reputation Management
This award will recognize public relations work that has played in a central role in corporate strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders relationships, and ultimately contributed to corporate performance.

62. Research and Planning
This award will recognize public relations campaigns that draw on original research and modern data and analytics to develop critical insights into the client and its audience, and use formal planning techniques to devise the most appropriate strategic approach to address a challenge or seize and opportunity.

63. Measurement and Evaluation
This award will recognize public relations campaigns that made a meaningful and measurable contribution to an organization’s bottom-line results. Winning entries will focus on metrics such as stakeholder engagement, stakeholder attitudes, “net promoter score” (or similar), sales results, or business performance, and will make a compelling case that these results were directly related to effective communications.

Silver SABRE Awards

Silver SABRE category selections cost $125 plus the basic entry fee ($525). The first Silver category selection is included with basic entry. Each additional Silver category costs $125 each.

Silver SABRE Awards

64. PR Agency Employee Program
For communications between an agency or in-house PR department and its own team members.

65. PR Agency Citizenship
For pro-bono work, volunteerism, and philanthropic programs designed to strengthen the relationship of an agency with the wider community.

66. PR Agency Marketing
Building the brand or reputation of a public relations agency.

67. Thought Leadership In PR
For books, speeches, bylined articles, original research and other thought leadership activities designed to elevate awareness and understanding of PR and/or a particular PR agency.

Enter

Categories

International

International

Practice Area

Marketing Communications

Corporate Reputation

Engaging Society

Advocacy

Media Relations

Digital and Social Media

Experiential

Specialist Audience

Industry Sector

Consumer Goods

Consumer Services

Business-to-Business

Technology

Healthcare

Non-Corporate

Diamond SABRE Awards

Silver SABRE Awards