Winners

2022

SABRE Awards Africa 2022 - BEST IN SHOW

Winner

Reputation in the can - Tiger Brands Limited with Razor (M&C Saatchi Group SA)

Finalists

SABRE Awards Africa 2022 - CATEGORY WINNERS

Geographic

Geographic

Nothern Africa

  • Africa's Business Heroes — Jack Ma Foundation with APO Group

Western Africa

  • Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications

Eastern Africa

  • #ItsUpToUS — Mastercard Foundation with Engage BCW, Kenya

Cental Africa

  • Birimian Ventures Launch & Accelerator Programme — Birimian Ventures with Gong Communications

Southern Africa

  • My Body (Stand Up) — 1st for Women Insurance with Retroviral

Practice areas

Practice areas

Business-To-Business Marketing

  • Pendoring e tjhunwa ke Hollard — The Pendoring Indigenous Language Awards with Breinstorm Brand Architects, KA Muses and Think Creative Africa

Cause-Related Marketing

  • #RewriteOurProverbs to #WriteOffGBV — Green Door with Clockwork

Corporate Image

  • Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa

Corporate Social Responsibility

  • Vaccine Equity in Africa - Saving Lives and Livelihoods — Mastercard Foundation with Edelman Africa

Crisis/Issues Management

  • Alcohol Ban — South African Breweries with MSL

Digital Campaign

  • #ItsUpToUS — Mastercard Foundation with Engage BCW, Kenya

Employee Communications

  • The #Meltdown — Net#work BBDO with Net#work BBDO, KAMuses

Financial Communications

  • Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa

Integrated Marketing

  • #DrawTheLine Against Malaria — Malaria No More UK with StateCraft Inc.

Marketing to Consumers (New Product)

  • Tanqueray Flor de Sevilla Consumer Campaign — East African Breweries Limited with Redhouse Group

Marketing to Consumers (Existing Product)

  • Heavy Lifting: Virgin Active SA stays fighting fit — Virgin Active SA with Razor (M&C Saatchi Group SA)

Media Relations

  • Birimian Ventures Launch & Accelerator Programme — Birimian Ventures with Gong Communications

Public Affairs/Government Relations

  • Stakeholder Engagement (Confidential) — MTN Nigeria with

Public Education

  • Eat Well Live Well: The State of Nutrition Report — Tiger Brands Eat Well Live Well with Razor (M&C Saatchi Group SA)

Social Media Campaign

  • Javett-UP — Javett-UP with Edelman Africa

Special Event/Sponsorship

  • Unveiling 101 Fake News on EndSARS — Centre for Crisis Communication with Image Merchants Promotion Limited

Industry sectors

Industry sectors

Associations

  • Fostering quality reporting on migration in Africa — International Organization for Migration with APO Group

Consumer Products/Services

  • The Future is Electric — Audi South Africa with Razor (M&C Saatchi Group SA)

Fashion & Beauty

  • LUX - #IStandWithCaster — Unilever - LUX with Edelman Africa

Financial & Professional Services

  • My Body (Stand Up) — 1st for Women Insurance with Retroviral

Food & Beverage

  • Eat Well Live Well: The State of Nutrition Report — Tiger Brands Eat Well Live Well with Razor (M&C Saatchi Group SA)

Healthcare

  • MHF ON WHEELS — Alpha Mead Health Services with Chain Reactions Nigeria

Industrial/Manufacturing

  • LESCO Manufacturing Strategic Communications Project — LESCO Manufacturing with Instinctif Partners Africa

Media, Arts & Entertainment

  • Cartoon Network Africa’s Climate Champions — WarnerMedia with BCW Africa

Mining and Extractive Industries

  • Building community & attracting investors through social media — Tharisa PLC with Hill Knowlton Strategies South Africa

Not for Profit/Charities

  • Animals do what? — NSPCA with Razor / M&C Saatchi Abel

Public Sector/Government

  • Operatonalisation of the first berth of Lamu Port — Kenya Ports Authority with Redhouse Group

Technology

  • MTN Shares Kindness — MTN South Africa with Magna Carta Reputation Management Consultants

Travel & Leisure

  • A bold move to boost COVID-wrecked tourism — FlySafair with WE Communications

Diamond SABRE Awards

Diamond Sabre Awards

Company of the year

    Ceo of the year

    • Embracing public relations from the top — Vodacom with WE Communications

    The SABRE Award for Superior Achievement in Brand-Building

    • Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications

    The SABRE Award for Superior Achievement in Reputation Management

    • Reputation in the can — Tiger Brands Limited with Razor (M&C Saatchi Group SA)

    The SABRE Award for Superior Achievement in Measurement and Evaluation

    • MTN Public Offer (Confidential) — MTN Nigeria with

    2021

    SABRE Awards Africa 2021 - BEST IN SHOW

    SABRE Awards Africa 2022 - CATEGORY WINNERS

    Geographic

    Geographic

    Nothern Africa

    • Philips Work The Beat — Philips with

    Western Africa

    • Supporting Nigeria's Development Goals — Siemens (Nigeria) with LSF PR

    Eastern Africa

    • Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill Knowlton Strategies Kenya

    Southern Africa

    • Microsoft Safe@Home — Microsoft South Africa with FleishmanHillard South Africa

    Practice areas

    Practice areas

    Business-To-Business Marketing

    • WORK.Reworked — Microsoft MEA with WE Communications

    Cause-Related Marketing

    • BRUT Elevator Pitch — Unilever with Edelman Africa

    Corporate Image

    • Shoprite Group Corporate Image — The Shoprite Group Communications Team with The Shoprite Group

    Corporate Social Responsibility

    • Touching Lives Through A Determined School Child - Dele Fathia — Lumos Nigeria with Modion Communications

    Crisis/Issues Management

    • How R5 turned into millions — The Shoprite Communications Team with The Shoprite Group

    Digital Campaign

    • MUA Learners Challenge — MUA with CIRCUS! ADVERTISING

    Employee Communications

    • The Shoprite Group 2020 Employee Communications — The Shoprite Group Communications Team with The Shoprite Group

    Financial Communications

    • #MeetArabaHollard #GhanaFirstVirtualInsurer (Launch of Hollard ChatInsure chatbot) — Hollard Insurance Ghana with

    Integrated Marketing

    • #AStarisborn — Toyota Kenya with Engage BCW, Kenya

    Marketing to Consumers (New Product)

    • Sixty60 — The Shoprite Group Communications Team with The Shoprite Group

    Marketing to Consumers (Existing Product)

    • Stay Well with SOLAL — SOLAL with Tribeca PR

    Media Relations

    • Local Initiatives Against Global Pandemic — City of Djougou with Opinion&Public

    Public Affairs/Government Relations

    • Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communication Limited

    Public Education

    • Diversity & Inclusion - Dive In Nigeria 2020 — AON Lloyd's with Phyllion, Gong Communications

    Social Media Campaign

    • XBOX Hall of Fame — Microsoft with Clockwork

    Special Event/Sponsorship

    • Applaud our Heroes — Lagos State Government with Chain Reactions Nigeria

    Industry sectors

    Industry sectors

    Associations

    • Tansion nou pansion When businesses harness citizen support to influence Government's pension policy — Business Mauritius with Blast BCW

    Consumer Products/Services

    • HMD Media Relations — HMD / Nokia with FleishmanHillard South Africa

    Fashion & Beauty

    • Halo Heritage Boity Collection Launch — Halo Heritage with Eclipse Communications

    Financial & Professional Services

    • KCB Group - 2jiajiri — KCB Foundation with Oxygène Marketing Communication Limited

    Food & Beverage

    • Danone Algeria Plant Closure — Danone Djurdjura Algerie with TBWA DJAZ

    Healthcare

    • Stay Well with SOLAL — SOLAL with Tribeca PR

    Industrial/Manufacturing

    • Tomorrow’s Grid, Today — Eaton with Tribeca PR

    Media, Arts & Entertainment

    • Netflix Blood & Water — Netflix with Clockwork, Eclipse Communications

    Mining and Extractive Industries

    • How Siemens is spearheading Nigeria's power revolution — Siemens (Nigeria) with LSF PR

    Not for Profit/Charities

    • African Youth Survey 2020 — Ichikowitz Family Foundation with BCW Africa with Amsterdam Group

    Public Sector/Government

    • Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill Knowlton Strategies Kenya

    Technology

    • Microsoft Safe@Home — Microsoft South Africa with FleishmanHillard South Africa

    Travel & Leisure

    • Rebuilding stakeholders' Trust in Kenya Airways — Kenya Airways with Edelman Africa

    Diamond SABRE Awards

    Diamond Sabre Awards

    Company of the year

    • JoJo: for water, for life — JoJo with KAMuses

    Ceo of the year

    • Profiling Sage Executive Vice-President for the Africa & Middle East region, Pieter Bensch — Sage (Africa & Middle East region) with Idea Engineers

    The SABRE Award for Superior Achievement in Brand-Building

    • Supporting Nigeria's Development Goals — Siemens (Nigeria) with LSF PR

    The SABRE Award for Superior Achievement in Reputation Management

    • Clarity Charter — BDO in South Africa with Razor PR - M&C Saatchi Group South Africa

    The SABRE Award for Superior Achievement in Research and Planning

    • Diversity & Inclusion - Dive In Nigeria 2020 — AON Lloyd's with Phyllion, Gong Communications

    The SABRE Award for Superior Achievement in Measurement and Evaluation

      2020

      SABRE Awards Africa 2020 - BEST IN SHOW

      SABRE Awards Africa 2022 - CATEGORY WINNERS

      Geographic

      Geographic

      Nothern Africa

      • Knowing which way the wind blows — Siemens Gamesa with BCW Africa

      Western Africa

      • African migrations: Changing global perceptions — Mo Ibrahim Foundation with

      Eastern Africa

      • Wings To Fly — Equity Group PLC with Ogilvy Africa

      Southern Africa

      • #ClearTheStigma — Jet with Joe Public United

      Practice areas

      Practice areas

      Business-To-Business Marketing

      • Nupen Staude de Vries: Year One — Nupen Staude de Vries Inc. with Tribeca Public Relations

      Cause-Related Marketing

      • Philips Back to Rhythm — Philips with FleishmanHillard

      Corporate Image

      • Bolt: An enabler of progress — Bolt with Tribeca Public Relations

      Corporate Social Responsibility

      • Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman

      Crisis/Issues Management

      • PHARMA STUDENTS DEMONSTRATE — UNITED STATES INTERNATIONAL UNIVERSITY - AFRICA (USIU_A) with ENGAGE BCW, KENYA

      Digital Campaign

      • COUNT ME IN - 2019 NATIONAL CENSUS FOR KENYA — KENYA NATIONAL BUREAU FOR STATISTICS (KNBS) with APEX PORTER NOVELLI

      Employee Communications

      • Employee CSR Challenge — Vivo Energy Ghana Limited with

      Financial Communications

      • Chaka Launch — Chaka with LSF PR

      Integrated Marketing

      • Launch of White Walker by Johnnie Walker — East African Breweries Limited with 1. Media Edge Public Relations 2. Redhouse Digital

      Marketing to Consumers (New Product)

      • #LiveInTheNow — Audi South Africa with Ogilvy South Africa

      Marketing to Consumers (Existing Product)

      • MenaCal.7 Woman to the Bone — MenaCal.7 with Tribeca Public Relations

      Media Relations

      • MORE THAN AFROBEATS — Universal Music Group Nigeria with BWL AGENCY

      Public Affairs/Government Relations

      • Curtailing Foreign Rice Smuggling into Nigeria — RIPAN and Nigeria Customs Service with Image Merchants Promotion Limited

      Public Education

      • Restating the Obvious — ARS - COREVIH with Blast BCW

      Social Media Campaign

      • #ClearTheStigma — Jet with Joe Public United

      Special Event/Sponsorship

      • Darling X LFW19 — Darling with LSF PR

      Industry sectors

      Industry sectors

      Associations

        Consumer Products/Services

        • Dulux Colour Futures Colour of the Year 2019 — Dulux with FleishmanHillard

        Fashion & Beauty

        • Dove 100 Colours of Africa — Unilever South Africa - DOVE with Edelman

        Financial & Professional Services

        • Fuliza — Safaricom PLC with Ogilvy Africa

        Food & Beverage

        • KFC Proposal — KFC - South Africa with Edelman Africa

        Healthcare

        • #BiogenJourney: The world's first unfluencer campaign — Biogen with Retroactive

        Industrial/Manufacturing

          Media, Arts & Entertainment

          • Cartoon Network Soccer Superfan — WarnerMedia with BCW Africa

          Mining and Extractive Industries

          • #SheRocks — Glencore South Africa with Ogilvy South Africa

          Not for Profit/Charities

          • Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman

          Public Sector/Government

          • NAF Women of War — Nigerian Air Force NAF with Image Merchants Promotion Limited

          Technology

          • Customer Private Lounge — Audi South Africa with Ogilvy South Africa

          Travel & Leisure

          • Chain Reactions Nigeria Entry for SABRE 2020 — Chain Reactions Nigeria with

          Diamond SABRE Awards

          Diamond Sabre Awards

          Company of the year

          • Company of the Year — MTN GHANA with Touchpoint Magna Carta

          The SABRE Award for Superior Achievement in Brand-Building

          • #SeeFinish — Leadway Assurance Plc with Modion Communications

          The SABRE Award for Superior Achievement in Reputation Management

          • #Gokada2.0 — Gokada Nigeria with Modion Communications

          The SABRE Award for Superior Achievement in Research and Planning

          • Age of AI — Microsoft Middle East and Africa with WE Communications

          The SABRE Award for Superior Achievement in Measurement and Evaluation

          • Scaling up: Researching stakeholder relations to boost innovation in Africa — SA Innovation Summit with Reputation Matters

          2019

          SABRE Awards Africa 2019 - BEST IN SHOW

          SABRE Awards Africa 2022 - CATEGORY WINNERS

          Geographic

          Geographic

          Nothern Africa

          • Careem - Morocco Content Calendar — Careem with

          Western Africa

          • She Will Connect — Intel with WE Communications

          Eastern Africa

          • MonnBienKale — Nestlé with Blast Burson Cohn & Wolfe

          Southern Africa

          • FABRIC — Siemens with Atmosphere and the King James Group

          Practice areas

          Practice areas

          Business-To-Business Marketing

          • Cloud Africa — F5 with World Wide Worx & WE Communications

          Cause-Related Marketing

          • Carling Black Label - Soccer Song for Change — Ab InBev Africa with Ogilvy South Africa / Msports / indaHash

          Corporate Image

          • NSSF FRIENDS WITH BENEFITS IMAGE CAMPAIGN — NATIONAL SOCIAL SECURITY FUND (NSSF) UGANDA with

          Corporate Social Responsibility

          • MULTICHOICE TALENT FACTORY — MULTICHOICE KENYA with ENGAGE BURSON COHN WOLFE

          Crisis/Issues Management

          • The Cape Town Water Emergency: from crisis to opportunity — South Africa Tourism with Weber Shandwick

          Digital Campaign

          • #ShaveToRemember — Philips with Ogilvy South Africa, Nelson Mandela Foundation

          Employee Communications

          • FRAUD OR NOT? FRAUD AWARENESS — TELKOM with EDELMAN AFRICA

          Financial Communications

          • Sage Budget Speech Campaign 2019 — Sage with Idea Engineers

          Integrated Marketing

          • GHANAIANS AGAINST CHILD ABUSE (GACA) — UNICEF and Government of Ghana with Ogilvy Ghana

          Marketing to Consumers (New Product)

          • CHAPA DIMBA NA SAFARICOM — SAFARICOM PLC with OGILVY PUBLIC RELATIONS KENYA

          Marketing to Consumers (Existing Product)

          • BLAZE by Safaricom — SAFARICOM PLC with OGILVY PUBLIC RELATIONS KENYA

          Media Relations

          • Sage rAInbow Campaign 2018 — Sage with Idea Engineers

          Public Affairs/Government Relations

          • Pink Tax — Sanlam Personal Finance with Atmosphere Communications

          Public Education

          • Meet the man who hears colours — SAS with WE Communications

          Social Media Campaign

          • Make a Meal of It — KFC with Ogilvy South Africa

          Special Event/Sponsorship

          • #KENYATRADEWEEK — EXPORT PROMOTION COUNCIL, KENYA with ENGAGE BURSON COHN WOLFE

          Industry sectors

          Industry sectors

          Associations

          • Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters

          Consumer Products/Services

          • Launch of Direct Flight from Nairobi to New York — Kenya Airways with Ogilvy Public Relations, Kenya

          Fashion & Beauty

          • 100 COLOURS — UNILEVER - DOVE with EDELMAN AFRICA

          Financial & Professional Services

          • That AMA.ZING app — The Zing Group with WE Communications

          Food & Beverage

          • Illovo Sugar Africa_ Perception Audit — Illovo Sugar Africa with Instinctif Partners

          Industrial/Manufacturing

          • FABRIC — Siemens with Atmosphere and the King James Group

          Media, Arts & Entertainment

          • Homecoming — BWL Agency with

          Mining and Extractive Industries

          • KOSMOS INNOVATION CENTER (GLOBAL AND GHANA) — Kosmos Energy Ltd with Ogilvy Ghana

          Not for Profit/Charities

          • The Africa Trade Forum — Rockefeller Foundation with Engage Burson Cohn Wolfe, Kenya

          Public Sector/Government

          • NSSFGO MOBILE APP DIGITAL CAMPAIGN — NATIONAL SOCIAL SECURITY FUND (NSSF) - UGANDA with CORPORATE IMAGE

          Technology

          • Biggest BEE deal in Telco history — Vodacom with WE Communications

          Travel & Leisure

          • The most on-time airline in the world — FlySafair with WE Communications

          Diamond SABRE Awards

          Diamond Sabre Awards

          Company of the year

          • Company of the Year — MTN Ghana with Touchpoint Magna Carta

          The SABRE Award for Superior Achievement in Brand-Building

          • Find Your Beautiful — Darling Nigeria with LSF|PR

          The SABRE Award for Superior Achievement in Reputation Management

          • VICEROY VS CAPITEC BANK — CAPITEC BANK with ATMOSPHERE COMMUNICATIONS AND CAPITEC INTERNAL COMMUNICATIONS TEAM, SOUTH AFRICA

          The SABRE Award for Superior Achievement in Research and Planning

          • Brands in Motion — WE Communications with

          The SABRE Award for Superior Achievement in Measurement and Evaluation

          • Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters