SABRE Awards Africa 2025 - CATEGORY WINNERS

Geographic

Geographic

Nothern Africa

• Africa's Business Heroes — Jack Ma Foundation with APO Group

Western Africa

• Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications

Eastern Africa

• #ItsUpToUS — Mastercard Foundation with Engage BCW, Kenya

Cental Africa

• Birimian Ventures Launch & Accelerator Programme — Birimian Ventures with Gong Communications

Southern Africa

• My Body (Stand Up) — 1st for Women Insurance with Retroviral

Practice areas

Practice areas

Business-To-Business Marketing

• Pendoring e tjhunwa ke Hollard — The Pendoring Indigenous Language Awards with Breinstorm Brand Architects, KA Muses and Think Creative Africa

Cause-Related Marketing

• #RewriteOurProverbs to #WriteOffGBV — Green Door with Clockwork

Corporate Image

• Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa

Corporate Social Responsibility

• Vaccine Equity in Africa - Saving Lives and Livelihoods — Mastercard Foundation with Edelman Africa

Crisis/Issues Management

• Alcohol Ban — South African Breweries with MSL

Digital Campaign

• #ItsUpToUS — Mastercard Foundation with Engage BCW, Kenya

Employee Communications

• The #Meltdown — Net#work BBDO with Net#work BBDO, KAMuses

Financial Communications

• Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa

Integrated Marketing

• #DrawTheLine Against Malaria — Malaria No More UK with StateCraft Inc.

Marketing to Consumers (New Product)

• Tanqueray Flor de Sevilla Consumer Campaign — East African Breweries Limited with Redhouse Group

Marketing to Consumers (Existing Product)

• Heavy Lifting: Virgin Active SA stays fighting fit — Virgin Active SA with Razor (M&C Saatchi Group SA)

Media Relations

• Birimian Ventures Launch & Accelerator Programme — Birimian Ventures with Gong Communications

Public Affairs/Government Relations

• Stakeholder Engagement (Confidential) — MTN Nigeria

Public Education

• Eat Well Live Well: The State of Nutrition Report — Tiger Brands Eat Well Live Well with Razor (M&C Saatchi Group SA)

Social Media Campaign

• Javett-UP — Javett-UP with Edelman Africa

Special Event/Sponsorship

• Unveiling 101 Fake News on EndSARS — Centre for Crisis Communication with Image Merchants Promotion Limited

Industry sectors

Industry sectors

Associations

• Fostering quality reporting on migration in Africa — International Organization for Migration with APO Group

Consumer Products/Services

• The Future is Electric — Audi South Africa with Razor (M&C Saatchi Group SA)

Fashion & Beauty

• LUX - #IStandWithCaster — Unilever - LUX with Edelman Africa

Financial & Professional Services

• My Body (Stand Up) — 1st for Women Insurance with Retroviral

Food & Beverage

• Eat Well Live Well: The State of Nutrition Report — Tiger Brands Eat Well Live Well with Razor (M&C Saatchi Group SA)

Healthcare

• MHF ON WHEELS — Alpha Mead Health Services with Chain Reactions Nigeria

Industrial/Manufacturing

• LESCO Manufacturing Strategic Communications Project — LESCO Manufacturing with Instinctif Partners Africa

Media, Arts & Entertainment

• Cartoon Network Africa’s Climate Champions — WarnerMedia with BCW Africa

Mining and Extractive Industries

• Building community & attracting investors through social media — Tharisa PLC with Hill Knowlton Strategies South Africa

Not for Profit/Charities

• Animals do what? — NSPCA with Razor / M&C Saatchi Abel

Public Sector/Government

• Operatonalisation of the first berth of Lamu Port — Kenya Ports Authority with Redhouse Group

Technology

• MTN Shares Kindness — MTN South Africa with Magna Carta Reputation Management Consultants

Travel & Leisure

• A bold move to boost COVID-wrecked tourism — FlySafair with WE Communications

Diamond SABRE Awards

Diamond Sabre Awards

Company of the year

Ceo of the year

• Embracing public relations from the top — Vodacom with WE Communications

The SABRE Award for Superior Achievement in Brand-Building

• Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications

The SABRE Award for Superior Achievement in Reputation Management

• Reputation in the can — Tiger Brands Limited with Razor (M&C Saatchi Group SA)

The SABRE Award for Superior Achievement in Measurement and Evaluation

• MTN Public Offer (Confidential) — MTN Nigeria

SABRE Awards Africa 2025 - CATEGORY WINNERS

Geographic

Geographic

Nothern Africa

• Philips Work The Beat — Philips

Western Africa

• Supporting Nigeria's Development Goals — Siemens (Nigeria) with LSF PR

Eastern Africa

• Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill Knowlton Strategies Kenya

Southern Africa

• Microsoft Safe@Home — Microsoft South Africa with FleishmanHillard South Africa

Practice areas

Practice areas

Business-To-Business Marketing

• WORK.Reworked — Microsoft MEA with WE Communications

Cause-Related Marketing

• BRUT Elevator Pitch — Unilever with Edelman Africa

Corporate Image

• Shoprite Group Corporate Image — The Shoprite Group Communications Team with The Shoprite Group

Corporate Social Responsibility

• Touching Lives Through A Determined School Child - Dele Fathia — Lumos Nigeria with Modion Communications

Crisis/Issues Management

• How R5 turned into millions — The Shoprite Communications Team with The Shoprite Group

Digital Campaign

• MUA Learners Challenge — MUA with CIRCUS! ADVERTISING

Employee Communications

• The Shoprite Group 2020 Employee Communications — The Shoprite Group Communications Team with The Shoprite Group

Financial Communications

• #MeetArabaHollard #GhanaFirstVirtualInsurer (Launch of Hollard ChatInsure chatbot) — Hollard Insurance Ghana

Integrated Marketing

• #AStarisborn — Toyota Kenya with Engage BCW, Kenya

Marketing to Consumers (New Product)

• Sixty60 — The Shoprite Group Communications Team with The Shoprite Group

Marketing to Consumers (Existing Product)

• Stay Well with SOLAL — SOLAL with Tribeca PR

Media Relations

• Local Initiatives Against Global Pandemic — City of Djougou with Opinion&Public

Public Affairs/Government Relations

• Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communication Limited

Public Education

• Diversity & Inclusion - Dive In Nigeria 2020 — AON Lloyd's with Phyllion, Gong Communications

Social Media Campaign

• XBOX Hall of Fame — Microsoft with Clockwork

Special Event/Sponsorship

• Applaud our Heroes — Lagos State Government with Chain Reactions Nigeria

Industry sectors

Industry sectors

Associations

• Tansion nou pansion When businesses harness citizen support to influence Government's pension policy — Business Mauritius with Blast BCW

Consumer Products/Services

• HMD Media Relations — HMD / Nokia with FleishmanHillard South Africa

Fashion & Beauty

• Halo Heritage Boity Collection Launch — Halo Heritage with Eclipse Communications

Financial & Professional Services

• KCB Group - 2jiajiri — KCB Foundation with Oxygène Marketing Communication Limited

Food & Beverage

• Danone Algeria Plant Closure — Danone Djurdjura Algerie with TBWA DJAZ

Healthcare

• Stay Well with SOLAL — SOLAL with Tribeca PR

Industrial/Manufacturing

• Tomorrow’s Grid, Today — Eaton with Tribeca PR

Media, Arts & Entertainment

• Netflix Blood & Water — Netflix with Clockwork, Eclipse Communications

Mining and Extractive Industries

• How Siemens is spearheading Nigeria's power revolution — Siemens (Nigeria) with LSF PR

Not for Profit/Charities

• African Youth Survey 2020 — Ichikowitz Family Foundation with BCW Africa with Amsterdam Group

Public Sector/Government

• Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill Knowlton Strategies Kenya

Technology

• Microsoft Safe@Home — Microsoft South Africa with FleishmanHillard South Africa

Travel & Leisure

• Rebuilding stakeholders' Trust in Kenya Airways — Kenya Airways with Edelman Africa

Diamond SABRE Awards

Diamond Sabre Awards

Company of the year

• JoJo: for water, for life — JoJo with KAMuses

Ceo of the year

• Profiling Sage Executive Vice-President for the Africa & Middle East region, Pieter Bensch — Sage (Africa & Middle East region) with Idea Engineers

The SABRE Award for Superior Achievement in Brand-Building

• Supporting Nigeria's Development Goals — Siemens (Nigeria) with LSF PR

The SABRE Award for Superior Achievement in Reputation Management

• Clarity Charter — BDO in South Africa with Razor PR - M&C Saatchi Group South Africa

The SABRE Award for Superior Achievement in Research and Planning

• Diversity & Inclusion - Dive In Nigeria 2020 — AON Lloyd's with Phyllion, Gong Communications

The SABRE Award for Superior Achievement in Measurement and Evaluation

SABRE Awards Africa 2025 - CATEGORY WINNERS

Geographic

Geographic

Nothern Africa

• Knowing which way the wind blows — Siemens Gamesa with BCW Africa

Western Africa

• African migrations: Changing global perceptions — Mo Ibrahim Foundation

Eastern Africa

• Wings To Fly — Equity Group PLC with Ogilvy Africa

Southern Africa

• #ClearTheStigma — Jet with Joe Public United

Practice areas

Practice areas

Business-To-Business Marketing

• Nupen Staude de Vries: Year One — Nupen Staude de Vries Inc. with Tribeca Public Relations

Cause-Related Marketing

• Philips Back to Rhythm — Philips with FleishmanHillard

Corporate Image

• Bolt: An enabler of progress — Bolt with Tribeca Public Relations

Corporate Social Responsibility

• Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman

Crisis/Issues Management

• PHARMA STUDENTS DEMONSTRATE — UNITED STATES INTERNATIONAL UNIVERSITY - AFRICA (USIU_A) with ENGAGE BCW, KENYA

Digital Campaign

• COUNT ME IN - 2019 NATIONAL CENSUS FOR KENYA — KENYA NATIONAL BUREAU FOR STATISTICS (KNBS) with APEX PORTER NOVELLI

Employee Communications

• Employee CSR Challenge — Vivo Energy Ghana Limited

Financial Communications

• Chaka Launch — Chaka with LSF PR

Integrated Marketing

• Launch of White Walker by Johnnie Walker — East African Breweries Limited with 1. Media Edge Public Relations 2. Redhouse Digital

Marketing to Consumers (New Product)

• #LiveInTheNow — Audi South Africa with Ogilvy South Africa

Marketing to Consumers (Existing Product)

• MenaCal.7 Woman to the Bone — MenaCal.7 with Tribeca Public Relations

Media Relations

• MORE THAN AFROBEATS — Universal Music Group Nigeria with BWL AGENCY

Public Affairs/Government Relations

• Curtailing Foreign Rice Smuggling into Nigeria — RIPAN and Nigeria Customs Service with Image Merchants Promotion Limited

Public Education

• Restating the Obvious — ARS - COREVIH with Blast BCW

Social Media Campaign

• #ClearTheStigma — Jet with Joe Public United

Special Event/Sponsorship

• Darling X LFW19 — Darling with LSF PR

Industry sectors

Industry sectors

Associations

Consumer Products/Services

• Dulux Colour Futures Colour of the Year 2019 — Dulux with FleishmanHillard

Fashion & Beauty

• Dove 100 Colours of Africa — Unilever South Africa - DOVE with Edelman

Financial & Professional Services

• Fuliza — Safaricom PLC with Ogilvy Africa

Food & Beverage

• KFC Proposal — KFC - South Africa with Edelman Africa

Healthcare

• #BiogenJourney: The world's first unfluencer campaign — Biogen with Retroactive

Industrial/Manufacturing

Media, Arts & Entertainment

• Cartoon Network Soccer Superfan — WarnerMedia with BCW Africa

Mining and Extractive Industries

• #SheRocks — Glencore South Africa with Ogilvy South Africa

Not for Profit/Charities

• Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman

Public Sector/Government

• NAF Women of War — Nigerian Air Force NAF with Image Merchants Promotion Limited

Technology

• Customer Private Lounge — Audi South Africa with Ogilvy South Africa

Travel & Leisure

• Chain Reactions Nigeria Entry for SABRE 2020 — Chain Reactions Nigeria

Diamond SABRE Awards

Diamond Sabre Awards

Company of the year

• Company of the Year — MTN GHANA with Touchpoint Magna Carta

The SABRE Award for Superior Achievement in Brand-Building

• #SeeFinish — Leadway Assurance Plc with Modion Communications

The SABRE Award for Superior Achievement in Reputation Management

• #Gokada2.0 — Gokada Nigeria with Modion Communications

The SABRE Award for Superior Achievement in Research and Planning

• Age of AI — Microsoft Middle East and Africa with WE Communications

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Scaling up: Researching stakeholder relations to boost innovation in Africa — SA Innovation Summit with Reputation Matters

SABRE Awards Africa 2025 - CATEGORY WINNERS

Geographic

Geographic

Nothern Africa

• Careem - Morocco Content Calendar — Careem

Western Africa

• She Will Connect — Intel with WE Communications

Eastern Africa

• MonnBienKale — Nestlé with Blast Burson Cohn & Wolfe

Southern Africa

• FABRIC — Siemens with Atmosphere and the King James Group

Practice areas

Practice areas

Business-To-Business Marketing

• Cloud Africa — F5 with World Wide Worx & WE Communications

Cause-Related Marketing

• Carling Black Label - Soccer Song for Change — Ab InBev Africa with Ogilvy South Africa / Msports / indaHash

Corporate Image

• NSSF FRIENDS WITH BENEFITS IMAGE CAMPAIGN — NATIONAL SOCIAL SECURITY FUND (NSSF) UGANDA

Corporate Social Responsibility

• MULTICHOICE TALENT FACTORY — MULTICHOICE KENYA with ENGAGE BURSON COHN WOLFE

Crisis/Issues Management

• The Cape Town Water Emergency: from crisis to opportunity — South Africa Tourism with Weber Shandwick

Digital Campaign

• #ShaveToRemember — Philips with Ogilvy South Africa, Nelson Mandela Foundation

Employee Communications

• FRAUD OR NOT? FRAUD AWARENESS — TELKOM with EDELMAN AFRICA

Financial Communications

• Sage Budget Speech Campaign 2019 — Sage with Idea Engineers

Integrated Marketing

• GHANAIANS AGAINST CHILD ABUSE (GACA) — UNICEF and Government of Ghana with Ogilvy Ghana

Marketing to Consumers (New Product)

• CHAPA DIMBA NA SAFARICOM — SAFARICOM PLC with OGILVY PUBLIC RELATIONS KENYA

Marketing to Consumers (Existing Product)

• BLAZE by Safaricom — SAFARICOM PLC with OGILVY PUBLIC RELATIONS KENYA

Media Relations

• Sage rAInbow Campaign 2018 — Sage with Idea Engineers

Public Affairs/Government Relations

• Pink Tax — Sanlam Personal Finance with Atmosphere Communications

Public Education

• Meet the man who hears colours — SAS with WE Communications

Social Media Campaign

• Make a Meal of It — KFC with Ogilvy South Africa

Special Event/Sponsorship

• #KENYATRADEWEEK — EXPORT PROMOTION COUNCIL, KENYA with ENGAGE BURSON COHN WOLFE

Industry sectors

Industry sectors

Associations

• Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters

Consumer Products/Services

• Launch of Direct Flight from Nairobi to New York — Kenya Airways with Ogilvy Public Relations, Kenya

Fashion & Beauty

• 100 COLOURS — UNILEVER - DOVE with EDELMAN AFRICA

Financial & Professional Services

• That AMA.ZING app — The Zing Group with WE Communications

Food & Beverage

• Illovo Sugar Africa_ Perception Audit — Illovo Sugar Africa with Instinctif Partners

Industrial/Manufacturing

• FABRIC — Siemens with Atmosphere and the King James Group

Media, Arts & Entertainment

• Homecoming — BWL Agency

Mining and Extractive Industries

• KOSMOS INNOVATION CENTER (GLOBAL AND GHANA) — Kosmos Energy Ltd with Ogilvy Ghana

Not for Profit/Charities

• The Africa Trade Forum — Rockefeller Foundation with Engage Burson Cohn Wolfe, Kenya

Public Sector/Government

• NSSFGO MOBILE APP DIGITAL CAMPAIGN — NATIONAL SOCIAL SECURITY FUND (NSSF) - UGANDA with CORPORATE IMAGE

Technology

• Biggest BEE deal in Telco history — Vodacom with WE Communications

Travel & Leisure

• The most on-time airline in the world — FlySafair with WE Communications

Diamond SABRE Awards

Diamond Sabre Awards

Company of the year

• Company of the Year — MTN Ghana with Touchpoint Magna Carta

The SABRE Award for Superior Achievement in Brand-Building

• Find Your Beautiful — Darling Nigeria with LSF|PR

The SABRE Award for Superior Achievement in Reputation Management

• VICEROY VS CAPITEC BANK — CAPITEC BANK with ATMOSPHERE COMMUNICATIONS AND CAPITEC INTERNAL COMMUNICATIONS TEAM, SOUTH AFRICA

The SABRE Award for Superior Achievement in Research and Planning

• Brands in Motion — WE Communications

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters