Please refer to our Privacy Policy for important information on the use of cookies. By continuing to use this website, you agree to this.
CLOSE
  1. Winners

Winners

2021

SABRE Awards Africa 2021 - BEST IN SHOW

SABRE Awards Africa 2022 - CATEGORY WINNERS

Geographic

Geographic

Nothern Africa

  • Philips Work The Beat — Philips with

Western Africa

  • Supporting Nigeria's Development Goals — Siemens (Nigeria) with LSF PR

Eastern Africa

  • Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill Knowlton Strategies Kenya

Southern Africa

  • Microsoft Safe@Home — Microsoft South Africa with FleishmanHillard South Africa

Practice areas

Practice areas

Business-To-Business Marketing

  • WORK.Reworked — Microsoft MEA with WE Communications

Cause-Related Marketing

  • BRUT Elevator Pitch — Unilever with Edelman Africa

Corporate Image

  • Shoprite Group Corporate Image — The Shoprite Group Communications Team with The Shoprite Group

Corporate Social Responsibility

  • Touching Lives Through A Determined School Child - Dele Fathia — Lumos Nigeria with Modion Communications

Crisis/Issues Management

  • How R5 turned into millions — The Shoprite Communications Team with The Shoprite Group

Digital Campaign

  • MUA Learners Challenge — MUA with CIRCUS! ADVERTISING

Employee Communications

  • The Shoprite Group 2020 Employee Communications — The Shoprite Group Communications Team with The Shoprite Group

Financial Communications

  • #MeetArabaHollard #GhanaFirstVirtualInsurer (Launch of Hollard ChatInsure chatbot) — Hollard Insurance Ghana with

Integrated Marketing

  • #AStarisborn — Toyota Kenya with Engage BCW, Kenya

Marketing to Consumers (New Product)

  • Sixty60 — The Shoprite Group Communications Team with The Shoprite Group

Marketing to Consumers (Existing Product)

  • Stay Well with SOLAL — SOLAL with Tribeca PR

Media Relations

  • Local Initiatives Against Global Pandemic — City of Djougou with Opinion&Public

Public Affairs/Government Relations

  • Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communication Limited

Public Education

  • Diversity & Inclusion - Dive In Nigeria 2020 — AON Lloyd's with Phyllion, Gong Communications

Social Media Campaign

  • XBOX Hall of Fame — Microsoft with Clockwork

Special Event/Sponsorship

  • Applaud our Heroes — Lagos State Government with Chain Reactions Nigeria

Industry sectors

Industry sectors

Associations

  • Tansion nou pansion When businesses harness citizen support to influence Government's pension policy — Business Mauritius with Blast BCW

Consumer Products/Services

  • HMD Media Relations — HMD / Nokia with FleishmanHillard South Africa

Fashion & Beauty

  • Halo Heritage Boity Collection Launch — Halo Heritage with Eclipse Communications

Financial & Professional Services

  • KCB Group - 2jiajiri — KCB Foundation with Oxygène Marketing Communication Limited

Food & Beverage

  • Danone Algeria Plant Closure — Danone Djurdjura Algerie with TBWA DJAZ

Healthcare

  • Stay Well with SOLAL — SOLAL with Tribeca PR

Industrial/Manufacturing

  • Tomorrow’s Grid, Today — Eaton with Tribeca PR

Media, Arts & Entertainment

  • Netflix Blood & Water — Netflix with Clockwork, Eclipse Communications

Mining and Extractive Industries

  • How Siemens is spearheading Nigeria's power revolution — Siemens (Nigeria) with LSF PR

Not for Profit/Charities

  • African Youth Survey 2020 — Ichikowitz Family Foundation with BCW Africa with Amsterdam Group

Public Sector/Government

  • Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill Knowlton Strategies Kenya

Technology

  • Microsoft Safe@Home — Microsoft South Africa with FleishmanHillard South Africa

Travel & Leisure

  • Rebuilding stakeholders' Trust in Kenya Airways — Kenya Airways with Edelman Africa

Diamond SABRE Awards

Diamond Sabre Awards

Company of the year

  • JoJo: for water, for life — JoJo with KAMuses

Ceo of the year

  • Profiling Sage Executive Vice-President for the Africa & Middle East region, Pieter Bensch — Sage (Africa & Middle East region) with Idea Engineers

The SABRE Award for Superior Achievement in Brand-Building

  • Supporting Nigeria's Development Goals — Siemens (Nigeria) with LSF PR

The SABRE Award for Superior Achievement in Reputation Management

  • Clarity Charter — BDO in South Africa with Razor PR - M&C Saatchi Group South Africa

The SABRE Award for Superior Achievement in Research and Planning

  • Diversity & Inclusion - Dive In Nigeria 2020 — AON Lloyd's with Phyllion, Gong Communications

The SABRE Award for Superior Achievement in Measurement and Evaluation

    2020

    SABRE Awards Africa 2020 - BEST IN SHOW

    SABRE Awards Africa 2022 - CATEGORY WINNERS

    Geographic

    Geographic

    Nothern Africa

    • Knowing which way the wind blows — Siemens Gamesa with BCW Africa

    Western Africa

    • African migrations: Changing global perceptions — Mo Ibrahim Foundation with

    Eastern Africa

    • Wings To Fly — Equity Group PLC with Ogilvy Africa

    Southern Africa

    • #ClearTheStigma — Jet with Joe Public United

    Practice areas

    Practice areas

    Business-To-Business Marketing

    • Nupen Staude de Vries: Year One — Nupen Staude de Vries Inc. with Tribeca Public Relations

    Cause-Related Marketing

    • Philips Back to Rhythm — Philips with FleishmanHillard

    Corporate Image

    • Bolt: An enabler of progress — Bolt with Tribeca Public Relations

    Corporate Social Responsibility

    • Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman

    Crisis/Issues Management

    • PHARMA STUDENTS DEMONSTRATE — UNITED STATES INTERNATIONAL UNIVERSITY - AFRICA (USIU_A) with ENGAGE BCW, KENYA

    Digital Campaign

    • COUNT ME IN - 2019 NATIONAL CENSUS FOR KENYA — KENYA NATIONAL BUREAU FOR STATISTICS (KNBS) with APEX PORTER NOVELLI

    Employee Communications

    • Employee CSR Challenge — Vivo Energy Ghana Limited with

    Financial Communications

    • Chaka Launch — Chaka with LSF PR

    Integrated Marketing

    • Launch of White Walker by Johnnie Walker — East African Breweries Limited with 1. Media Edge Public Relations 2. Redhouse Digital

    Marketing to Consumers (New Product)

    • #LiveInTheNow — Audi South Africa with Ogilvy South Africa

    Marketing to Consumers (Existing Product)

    • MenaCal.7 Woman to the Bone — MenaCal.7 with Tribeca Public Relations

    Media Relations

    • MORE THAN AFROBEATS — Universal Music Group Nigeria with BWL AGENCY

    Public Affairs/Government Relations

    • Curtailing Foreign Rice Smuggling into Nigeria — RIPAN and Nigeria Customs Service with Image Merchants Promotion Limited

    Public Education

    • Restating the Obvious — ARS - COREVIH with Blast BCW

    Social Media Campaign

    • #ClearTheStigma — Jet with Joe Public United

    Special Event/Sponsorship

    • Darling X LFW19 — Darling with LSF PR

    Industry sectors

    Industry sectors

    Associations

      Consumer Products/Services

      • Dulux Colour Futures Colour of the Year 2019 — Dulux with FleishmanHillard

      Fashion & Beauty

      • Dove 100 Colours of Africa — Unilever South Africa - DOVE with Edelman

      Financial & Professional Services

      • Fuliza — Safaricom PLC with Ogilvy Africa

      Food & Beverage

      • KFC Proposal — KFC - South Africa with Edelman Africa

      Healthcare

      • #BiogenJourney: The world's first unfluencer campaign — Biogen with Retroactive

      Industrial/Manufacturing

        Media, Arts & Entertainment

        • Cartoon Network Soccer Superfan — WarnerMedia with BCW Africa

        Mining and Extractive Industries

        • #SheRocks — Glencore South Africa with Ogilvy South Africa

        Not for Profit/Charities

        • Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman

        Public Sector/Government

        • NAF Women of War — Nigerian Air Force NAF with Image Merchants Promotion Limited

        Technology

        • Customer Private Lounge — Audi South Africa with Ogilvy South Africa

        Travel & Leisure

        • Chain Reactions Nigeria Entry for SABRE 2020 — Chain Reactions Nigeria with

        Diamond SABRE Awards

        Diamond Sabre Awards

        Company of the year

        • Company of the Year — MTN GHANA with Touchpoint Magna Carta

        The SABRE Award for Superior Achievement in Brand-Building

        • #SeeFinish — Leadway Assurance Plc with Modion Communications

        The SABRE Award for Superior Achievement in Reputation Management

        • #Gokada2.0 — Gokada Nigeria with Modion Communications

        The SABRE Award for Superior Achievement in Research and Planning

        • Age of AI — Microsoft Middle East and Africa with WE Communications

        The SABRE Award for Superior Achievement in Measurement and Evaluation

        • Scaling up: Researching stakeholder relations to boost innovation in Africa — SA Innovation Summit with Reputation Matters

        2019

        SABRE Awards Africa 2019 - BEST IN SHOW

        SABRE Awards Africa 2022 - CATEGORY WINNERS

        Geographic

        Geographic

        Nothern Africa

        • Careem - Morocco Content Calendar — Careem with

        Western Africa

        • She Will Connect — Intel with WE Communications

        Eastern Africa

        • MonnBienKale — Nestlé with Blast Burson Cohn & Wolfe

        Southern Africa

        • FABRIC — Siemens with Atmosphere and the King James Group

        Practice areas

        Practice areas

        Business-To-Business Marketing

        • Cloud Africa — F5 with World Wide Worx & WE Communications

        Cause-Related Marketing

        • Carling Black Label - Soccer Song for Change — Ab InBev Africa with Ogilvy South Africa / Msports / indaHash

        Corporate Image

        • NSSF FRIENDS WITH BENEFITS IMAGE CAMPAIGN — NATIONAL SOCIAL SECURITY FUND (NSSF) UGANDA with

        Corporate Social Responsibility

        • MULTICHOICE TALENT FACTORY — MULTICHOICE KENYA with ENGAGE BURSON COHN WOLFE

        Crisis/Issues Management

        • The Cape Town Water Emergency: from crisis to opportunity — South Africa Tourism with Weber Shandwick

        Digital Campaign

        • #ShaveToRemember — Philips with Ogilvy South Africa, Nelson Mandela Foundation

        Employee Communications

        • FRAUD OR NOT? FRAUD AWARENESS — TELKOM with EDELMAN AFRICA

        Financial Communications

        • Sage Budget Speech Campaign 2019 — Sage with Idea Engineers

        Integrated Marketing

        • GHANAIANS AGAINST CHILD ABUSE (GACA) — UNICEF and Government of Ghana with Ogilvy Ghana

        Marketing to Consumers (New Product)

        • CHAPA DIMBA NA SAFARICOM — SAFARICOM PLC with OGILVY PUBLIC RELATIONS KENYA

        Marketing to Consumers (Existing Product)

        • BLAZE by Safaricom — SAFARICOM PLC with OGILVY PUBLIC RELATIONS KENYA

        Media Relations

        • Sage rAInbow Campaign 2018 — Sage with Idea Engineers

        Public Affairs/Government Relations

        • Pink Tax — Sanlam Personal Finance with Atmosphere Communications

        Public Education

        • Meet the man who hears colours — SAS with WE Communications

        Social Media Campaign

        • Make a Meal of It — KFC with Ogilvy South Africa

        Special Event/Sponsorship

        • #KENYATRADEWEEK — EXPORT PROMOTION COUNCIL, KENYA with ENGAGE BURSON COHN WOLFE

        Industry sectors

        Industry sectors

        Associations

        • Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters

        Consumer Products/Services

        • Launch of Direct Flight from Nairobi to New York — Kenya Airways with Ogilvy Public Relations, Kenya

        Fashion & Beauty

        • 100 COLOURS — UNILEVER - DOVE with EDELMAN AFRICA

        Financial & Professional Services

        • That AMA.ZING app — The Zing Group with WE Communications

        Food & Beverage

        • Illovo Sugar Africa_ Perception Audit — Illovo Sugar Africa with Instinctif Partners

        Industrial/Manufacturing

        • FABRIC — Siemens with Atmosphere and the King James Group

        Media, Arts & Entertainment

        • Homecoming — BWL Agency with

        Mining and Extractive Industries

        • KOSMOS INNOVATION CENTER (GLOBAL AND GHANA) — Kosmos Energy Ltd with Ogilvy Ghana

        Not for Profit/Charities

        • The Africa Trade Forum — Rockefeller Foundation with Engage Burson Cohn Wolfe, Kenya

        Public Sector/Government

        • NSSFGO MOBILE APP DIGITAL CAMPAIGN — NATIONAL SOCIAL SECURITY FUND (NSSF) - UGANDA with CORPORATE IMAGE

        Technology

        • Biggest BEE deal in Telco history — Vodacom with WE Communications

        Travel & Leisure

        • The most on-time airline in the world — FlySafair with WE Communications

        Diamond SABRE Awards

        Diamond Sabre Awards

        Company of the year

        • Company of the Year — MTN Ghana with Touchpoint Magna Carta

        The SABRE Award for Superior Achievement in Brand-Building

        • Find Your Beautiful — Darling Nigeria with LSF|PR

        The SABRE Award for Superior Achievement in Reputation Management

        • VICEROY VS CAPITEC BANK — CAPITEC BANK with ATMOSPHERE COMMUNICATIONS AND CAPITEC INTERNAL COMMUNICATIONS TEAM, SOUTH AFRICA

        The SABRE Award for Superior Achievement in Research and Planning

        • Brands in Motion — WE Communications with

        The SABRE Award for Superior Achievement in Measurement and Evaluation

        • Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters
        Contact Us Terms & Conditions Privacy & Cookie Policy
        "Proving and improving the value of public relations"
        − Paul Holmes

        © 2021 The Holmes Report LLC, 271 West 47th Street, Suite 25-A, New York, NY 10036.
        Web design by AccuWeb