Winners

2021

SABRE Awards Africa 2021 - BEST IN SHOW

SABRE Awards Africa 2022 - CATEGORY WINNERS

Geographic

Geographic

Nothern Africa

  • Philips Work The Beat — Philips with

Western Africa

  • Supporting Nigeria's Development Goals — Siemens (Nigeria) with LSF PR

Eastern Africa

  • Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill Knowlton Strategies Kenya

Southern Africa

  • Microsoft Safe@Home — Microsoft South Africa with FleishmanHillard South Africa

Practice areas

Practice areas

Business-To-Business Marketing

  • WORK.Reworked — Microsoft MEA with WE Communications

Cause-Related Marketing

  • BRUT Elevator Pitch — Unilever with Edelman Africa

Corporate Image

  • Shoprite Group Corporate Image — The Shoprite Group Communications Team with The Shoprite Group

Corporate Social Responsibility

  • Touching Lives Through A Determined School Child - Dele Fathia — Lumos Nigeria with Modion Communications

Crisis/Issues Management

  • How R5 turned into millions — The Shoprite Communications Team with The Shoprite Group

Digital Campaign

  • MUA Learners Challenge — MUA with CIRCUS! ADVERTISING

Employee Communications

  • The Shoprite Group 2020 Employee Communications — The Shoprite Group Communications Team with The Shoprite Group

Financial Communications

  • #MeetArabaHollard #GhanaFirstVirtualInsurer (Launch of Hollard ChatInsure chatbot) — Hollard Insurance Ghana with

Integrated Marketing

  • #AStarisborn — Toyota Kenya with Engage BCW, Kenya

Marketing to Consumers (New Product)

  • Sixty60 — The Shoprite Group Communications Team with The Shoprite Group

Marketing to Consumers (Existing Product)

  • Stay Well with SOLAL — SOLAL with Tribeca PR

Media Relations

  • Local Initiatives Against Global Pandemic — City of Djougou with Opinion&Public

Public Affairs/Government Relations

  • Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communication Limited

Public Education

  • Diversity & Inclusion - Dive In Nigeria 2020 — AON Lloyd's with Phyllion, Gong Communications

Social Media Campaign

  • XBOX Hall of Fame — Microsoft with Clockwork

Special Event/Sponsorship

  • Applaud our Heroes — Lagos State Government with Chain Reactions Nigeria

Industry sectors

Industry sectors

Associations

  • Tansion nou pansion When businesses harness citizen support to influence Government's pension policy — Business Mauritius with Blast BCW

Consumer Products/Services

  • HMD Media Relations — HMD / Nokia with FleishmanHillard South Africa

Fashion & Beauty

  • Halo Heritage Boity Collection Launch — Halo Heritage with Eclipse Communications

Financial & Professional Services

  • KCB Group - 2jiajiri — KCB Foundation with Oxygène Marketing Communication Limited

Food & Beverage

  • Danone Algeria Plant Closure — Danone Djurdjura Algerie with TBWA DJAZ

Healthcare

  • Stay Well with SOLAL — SOLAL with Tribeca PR

Industrial/Manufacturing

  • Tomorrow’s Grid, Today — Eaton with Tribeca PR

Media, Arts & Entertainment

  • Netflix Blood & Water — Netflix with Clockwork, Eclipse Communications

Mining and Extractive Industries

  • How Siemens is spearheading Nigeria's power revolution — Siemens (Nigeria) with LSF PR

Not for Profit/Charities

  • African Youth Survey 2020 — Ichikowitz Family Foundation with BCW Africa with Amsterdam Group

Public Sector/Government

  • Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill Knowlton Strategies Kenya

Technology

  • Microsoft Safe@Home — Microsoft South Africa with FleishmanHillard South Africa

Travel & Leisure

  • Rebuilding stakeholders' Trust in Kenya Airways — Kenya Airways with Edelman Africa

Diamond SABRE Awards

Diamond Sabre Awards

Company of the year

  • JoJo: for water, for life — JoJo with KAMuses

Ceo of the year

  • Profiling Sage Executive Vice-President for the Africa & Middle East region, Pieter Bensch — Sage (Africa & Middle East region) with Idea Engineers

The SABRE Award for Superior Achievement in Brand-Building

  • Supporting Nigeria's Development Goals — Siemens (Nigeria) with LSF PR

The SABRE Award for Superior Achievement in Reputation Management

  • Clarity Charter — BDO in South Africa with Razor PR - M&C Saatchi Group South Africa

The SABRE Award for Superior Achievement in Research and Planning

  • Diversity & Inclusion - Dive In Nigeria 2020 — AON Lloyd's with Phyllion, Gong Communications

The SABRE Award for Superior Achievement in Measurement and Evaluation

    2020

    SABRE Awards Africa 2020 - BEST IN SHOW

    SABRE Awards Africa 2022 - CATEGORY WINNERS

    Geographic

    Geographic

    Nothern Africa

    • Knowing which way the wind blows — Siemens Gamesa with BCW Africa

    Western Africa

    • African migrations: Changing global perceptions — Mo Ibrahim Foundation with

    Eastern Africa

    • Wings To Fly — Equity Group PLC with Ogilvy Africa

    Southern Africa

    • #ClearTheStigma — Jet with Joe Public United

    Practice areas

    Practice areas

    Business-To-Business Marketing

    • Nupen Staude de Vries: Year One — Nupen Staude de Vries Inc. with Tribeca Public Relations

    Cause-Related Marketing

    • Philips Back to Rhythm — Philips with FleishmanHillard

    Corporate Image

    • Bolt: An enabler of progress — Bolt with Tribeca Public Relations

    Corporate Social Responsibility

    • Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman

    Crisis/Issues Management

    • PHARMA STUDENTS DEMONSTRATE — UNITED STATES INTERNATIONAL UNIVERSITY - AFRICA (USIU_A) with ENGAGE BCW, KENYA

    Digital Campaign

    • COUNT ME IN - 2019 NATIONAL CENSUS FOR KENYA — KENYA NATIONAL BUREAU FOR STATISTICS (KNBS) with APEX PORTER NOVELLI

    Employee Communications

    • Employee CSR Challenge — Vivo Energy Ghana Limited with

    Financial Communications

    • Chaka Launch — Chaka with LSF PR

    Integrated Marketing

    • Launch of White Walker by Johnnie Walker — East African Breweries Limited with 1. Media Edge Public Relations 2. Redhouse Digital

    Marketing to Consumers (New Product)

    • #LiveInTheNow — Audi South Africa with Ogilvy South Africa

    Marketing to Consumers (Existing Product)

    • MenaCal.7 Woman to the Bone — MenaCal.7 with Tribeca Public Relations

    Media Relations

    • MORE THAN AFROBEATS — Universal Music Group Nigeria with BWL AGENCY

    Public Affairs/Government Relations

    • Curtailing Foreign Rice Smuggling into Nigeria — RIPAN and Nigeria Customs Service with Image Merchants Promotion Limited

    Public Education

    • Restating the Obvious — ARS - COREVIH with Blast BCW

    Social Media Campaign

    • #ClearTheStigma — Jet with Joe Public United

    Special Event/Sponsorship

    • Darling X LFW19 — Darling with LSF PR

    Industry sectors

    Industry sectors

    Associations

      Consumer Products/Services

      • Dulux Colour Futures Colour of the Year 2019 — Dulux with FleishmanHillard

      Fashion & Beauty

      • Dove 100 Colours of Africa — Unilever South Africa - DOVE with Edelman

      Financial & Professional Services

      • Fuliza — Safaricom PLC with Ogilvy Africa

      Food & Beverage

      • KFC Proposal — KFC - South Africa with Edelman Africa

      Healthcare

      • #BiogenJourney: The world's first unfluencer campaign — Biogen with Retroactive

      Industrial/Manufacturing

        Media, Arts & Entertainment

        • Cartoon Network Soccer Superfan — WarnerMedia with BCW Africa

        Mining and Extractive Industries

        • #SheRocks — Glencore South Africa with Ogilvy South Africa

        Not for Profit/Charities

        • Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman

        Public Sector/Government

        • NAF Women of War — Nigerian Air Force NAF with Image Merchants Promotion Limited

        Technology

        • Customer Private Lounge — Audi South Africa with Ogilvy South Africa

        Travel & Leisure

        • Chain Reactions Nigeria Entry for SABRE 2020 — Chain Reactions Nigeria with

        Diamond SABRE Awards

        Diamond Sabre Awards

        Company of the year

        • Company of the Year — MTN GHANA with Touchpoint Magna Carta

        The SABRE Award for Superior Achievement in Brand-Building

        • #SeeFinish — Leadway Assurance Plc with Modion Communications

        The SABRE Award for Superior Achievement in Reputation Management

        • #Gokada2.0 — Gokada Nigeria with Modion Communications

        The SABRE Award for Superior Achievement in Research and Planning

        • Age of AI — Microsoft Middle East and Africa with WE Communications

        The SABRE Award for Superior Achievement in Measurement and Evaluation

        • Scaling up: Researching stakeholder relations to boost innovation in Africa — SA Innovation Summit with Reputation Matters

        2019

        SABRE Awards Africa 2019 - BEST IN SHOW

        SABRE Awards Africa 2022 - CATEGORY WINNERS

        Geographic

        Geographic

        Nothern Africa

        • Careem - Morocco Content Calendar — Careem with

        Western Africa

        • She Will Connect — Intel with WE Communications

        Eastern Africa

        • MonnBienKale — Nestlé with Blast Burson Cohn & Wolfe

        Southern Africa

        • FABRIC — Siemens with Atmosphere and the King James Group

        Practice areas

        Practice areas

        Business-To-Business Marketing

        • Cloud Africa — F5 with World Wide Worx & WE Communications

        Cause-Related Marketing

        • Carling Black Label - Soccer Song for Change — Ab InBev Africa with Ogilvy South Africa / Msports / indaHash

        Corporate Image

        • NSSF FRIENDS WITH BENEFITS IMAGE CAMPAIGN — NATIONAL SOCIAL SECURITY FUND (NSSF) UGANDA with

        Corporate Social Responsibility

        • MULTICHOICE TALENT FACTORY — MULTICHOICE KENYA with ENGAGE BURSON COHN WOLFE

        Crisis/Issues Management

        • The Cape Town Water Emergency: from crisis to opportunity — South Africa Tourism with Weber Shandwick

        Digital Campaign

        • #ShaveToRemember — Philips with Ogilvy South Africa, Nelson Mandela Foundation

        Employee Communications

        • FRAUD OR NOT? FRAUD AWARENESS — TELKOM with EDELMAN AFRICA

        Financial Communications

        • Sage Budget Speech Campaign 2019 — Sage with Idea Engineers

        Integrated Marketing

        • GHANAIANS AGAINST CHILD ABUSE (GACA) — UNICEF and Government of Ghana with Ogilvy Ghana

        Marketing to Consumers (New Product)

        • CHAPA DIMBA NA SAFARICOM — SAFARICOM PLC with OGILVY PUBLIC RELATIONS KENYA

        Marketing to Consumers (Existing Product)

        • BLAZE by Safaricom — SAFARICOM PLC with OGILVY PUBLIC RELATIONS KENYA

        Media Relations

        • Sage rAInbow Campaign 2018 — Sage with Idea Engineers

        Public Affairs/Government Relations

        • Pink Tax — Sanlam Personal Finance with Atmosphere Communications

        Public Education

        • Meet the man who hears colours — SAS with WE Communications

        Social Media Campaign

        • Make a Meal of It — KFC with Ogilvy South Africa

        Special Event/Sponsorship

        • #KENYATRADEWEEK — EXPORT PROMOTION COUNCIL, KENYA with ENGAGE BURSON COHN WOLFE

        Industry sectors

        Industry sectors

        Associations

        • Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters

        Consumer Products/Services

        • Launch of Direct Flight from Nairobi to New York — Kenya Airways with Ogilvy Public Relations, Kenya

        Fashion & Beauty

        • 100 COLOURS — UNILEVER - DOVE with EDELMAN AFRICA

        Financial & Professional Services

        • That AMA.ZING app — The Zing Group with WE Communications

        Food & Beverage

        • Illovo Sugar Africa_ Perception Audit — Illovo Sugar Africa with Instinctif Partners

        Industrial/Manufacturing

        • FABRIC — Siemens with Atmosphere and the King James Group

        Media, Arts & Entertainment

        • Homecoming — BWL Agency with

        Mining and Extractive Industries

        • KOSMOS INNOVATION CENTER (GLOBAL AND GHANA) — Kosmos Energy Ltd with Ogilvy Ghana

        Not for Profit/Charities

        • The Africa Trade Forum — Rockefeller Foundation with Engage Burson Cohn Wolfe, Kenya

        Public Sector/Government

        • NSSFGO MOBILE APP DIGITAL CAMPAIGN — NATIONAL SOCIAL SECURITY FUND (NSSF) - UGANDA with CORPORATE IMAGE

        Technology

        • Biggest BEE deal in Telco history — Vodacom with WE Communications

        Travel & Leisure

        • The most on-time airline in the world — FlySafair with WE Communications

        Diamond SABRE Awards

        Diamond Sabre Awards

        Company of the year

        • Company of the Year — MTN Ghana with Touchpoint Magna Carta

        The SABRE Award for Superior Achievement in Brand-Building

        • Find Your Beautiful — Darling Nigeria with LSF|PR

        The SABRE Award for Superior Achievement in Reputation Management

        • VICEROY VS CAPITEC BANK — CAPITEC BANK with ATMOSPHERE COMMUNICATIONS AND CAPITEC INTERNAL COMMUNICATIONS TEAM, SOUTH AFRICA

        The SABRE Award for Superior Achievement in Research and Planning

        • Brands in Motion — WE Communications with

        The SABRE Award for Superior Achievement in Measurement and Evaluation

        • Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters