SABRE Awards Africa 2022 - BEST IN SHOW
Winner
Reputation in the can - Tiger Brands Limited with Razor (M&C Saatchi Group SA)
Finalists

#RewriteOurProverbs to #WriteOffGBV — Green Door with Clockwork

Reputation in the can — Tiger Brands Limited with Razor (M&C Saatchi Group SA)

Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications

#ItsUpToUS — Mastercard Foundation with Engage BCW, Kenya

Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa
SABRE Awards Africa 2022 - CATEGORY WINNERS
Geographic
Geographic
Nothern Africa
- Africa's Business Heroes — Jack Ma Foundation with APO Group
Western Africa
- Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications
Eastern Africa
- #ItsUpToUS — Mastercard Foundation with Engage BCW, Kenya
Cental Africa
- Birimian Ventures Launch & Accelerator Programme — Birimian Ventures with Gong Communications
Southern Africa
- My Body (Stand Up) — 1st for Women Insurance with Retroviral
Practice areas
Practice areas
Business-To-Business Marketing
- Pendoring e tjhunwa ke Hollard — The Pendoring Indigenous Language Awards with Breinstorm Brand Architects, KA Muses and Think Creative Africa
Cause-Related Marketing
- #RewriteOurProverbs to #WriteOffGBV — Green Door with Clockwork
Corporate Image
- Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa
Corporate Social Responsibility
- Vaccine Equity in Africa - Saving Lives and Livelihoods — Mastercard Foundation with Edelman Africa
Crisis/Issues Management
- Alcohol Ban — South African Breweries with MSL
Digital Campaign
- #ItsUpToUS — Mastercard Foundation with Engage BCW, Kenya
Employee Communications
- The #Meltdown — Net#work BBDO with Net#work BBDO, KAMuses
Financial Communications
- Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa
Integrated Marketing
- #DrawTheLine Against Malaria — Malaria No More UK with StateCraft Inc.
Marketing to Consumers (New Product)
- Tanqueray Flor de Sevilla Consumer Campaign — East African Breweries Limited with Redhouse Group
Marketing to Consumers (Existing Product)
- Heavy Lifting: Virgin Active SA stays fighting fit — Virgin Active SA with Razor (M&C Saatchi Group SA)
Media Relations
- Birimian Ventures Launch & Accelerator Programme — Birimian Ventures with Gong Communications
Public Affairs/Government Relations
- Stakeholder Engagement (Confidential) — MTN Nigeria with
Public Education
- Eat Well Live Well: The State of Nutrition Report — Tiger Brands Eat Well Live Well with Razor (M&C Saatchi Group SA)
Social Media Campaign
- Javett-UP — Javett-UP with Edelman Africa
Special Event/Sponsorship
- Unveiling 101 Fake News on EndSARS — Centre for Crisis Communication with Image Merchants Promotion Limited
Industry sectors
Industry sectors
Associations
- Fostering quality reporting on migration in Africa — International Organization for Migration with APO Group
Consumer Products/Services
- The Future is Electric — Audi South Africa with Razor (M&C Saatchi Group SA)
Fashion & Beauty
- LUX - #IStandWithCaster — Unilever - LUX with Edelman Africa
Financial & Professional Services
- My Body (Stand Up) — 1st for Women Insurance with Retroviral
Food & Beverage
- Eat Well Live Well: The State of Nutrition Report — Tiger Brands Eat Well Live Well with Razor (M&C Saatchi Group SA)
Healthcare
- MHF ON WHEELS — Alpha Mead Health Services with Chain Reactions Nigeria
Industrial/Manufacturing
- LESCO Manufacturing Strategic Communications Project — LESCO Manufacturing with Instinctif Partners Africa
Media, Arts & Entertainment
- Cartoon Network Africa’s Climate Champions — WarnerMedia with BCW Africa
Mining and Extractive Industries
- Building community & attracting investors through social media — Tharisa PLC with Hill Knowlton Strategies South Africa
Not for Profit/Charities
- Animals do what? — NSPCA with Razor / M&C Saatchi Abel
Public Sector/Government
- Operatonalisation of the first berth of Lamu Port — Kenya Ports Authority with Redhouse Group
Technology
- MTN Shares Kindness — MTN South Africa with Magna Carta Reputation Management Consultants
Travel & Leisure
- A bold move to boost COVID-wrecked tourism — FlySafair with WE Communications
Diamond SABRE Awards
Diamond Sabre Awards
Company of the year
Ceo of the year
- Embracing public relations from the top — Vodacom with WE Communications
The SABRE Award for Superior Achievement in Brand-Building
- Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications
The SABRE Award for Superior Achievement in Reputation Management
- Reputation in the can — Tiger Brands Limited with Razor (M&C Saatchi Group SA)
The SABRE Award for Superior Achievement in Measurement and Evaluation
- MTN Public Offer (Confidential) — MTN Nigeria with