Categories

Basic entry - $200

Inclusive of 1 practice area, 1 industry sector and 1 geography. Additional selections cost $50

Geographic

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $50.

Geographic

1. Nothern Africa
2. Western Africa
3. Eastern Africa
4. Cental Africa
5. Southern Africa

Practice areas

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $50.

Practice areas

6. Business-To-Business Marketing
7. Cause-Related Marketing
For corporate/brand campaigns aligned with social causes. Work for charities and non-profits should be entered in Public Education .
8. Corporate Image
9. Corporate Social Responsibility
10. Crisis/Issues Management
11. Digital Campaign
12. Employee Communications
13. Financial Communications
14. Integrated Marketing
For campaigns led by public relations but including other disciplines including advertising, digital, events, promotions .
15. Marketing to Consumers (New Product)
16. Marketing to Consumers (Existing Product)
17. Media Relations
18. Public Affairs/Government Relations
19. Public Education
20. Social Media Campaign
21. Special Event/Sponsorship

Industry sectors

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $50.

Industry sectors

22. Associations
23. Consumer Products/Services
24. Fashion & Beauty
25. Financial & Professional Services
26. Food & Beverage
27. Healthcare
28. Industrial/Manufacturing
29. Media, Arts & Entertainment
30. Mining and Extractive Industries
31. Not for Profit/Charities
32. Public Sector/Government
33. Technology
34. Travel & Leisure

Diamond SABRE Awards - $50

Each selection costs $50 plus the basic entry fee ($200).

Diamond Sabre Awards

35. Company of the year
This award will recognize a corporation (or other organization) that has embraced public relations as a key management discipline and can demonstrate that public relations has made a significant contribution over the course of the year to its overall performance. Winning submissions will demonstrate that organizational behavior and organizational communications are aligned, and that public relations activities attain the highest levels of integrity, authenticity, and effectiveness. (This category is NOT open to public relations agencies). .
36. Ceo of the year
This award will recognize the chief executive who has worked diligently to enhance the role of public relations within his or her organization, or demonstrated a clear commitment to ensuring that the organization embraces the principles of ethical and effective public relations, in its culture, its communications and its actions. (This category is NOT open to public relations practitioners.) .
37. The SABRE Award for Superior Achievement in Brand-Building
This award will recognize public relations work that has played in a central role in brand strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a brand platform and explain how that platform shifted perceptions, built stronger customer relationships, and ultimately drove sales. .
38. The SABRE Award for Superior Achievement in Reputation Management
This award will recognize public relations work that has played in a central role in corporate strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders relationships, and ultimately contributed to corporate performance. .
39. The SABRE Award for Superior Achievement in Research and Planning
This award will recognize public relations campaigns that draw on original research and modern data and analytics to develop critical insights into the client and its audience, and use formal planning techniques to devise the most appropriate strategic approach to address a challenge or seize and opportunity. .
40. The SABRE Award for Superior Achievement in Measurement and Evaluation
This award will recognize public relations campaigns that made a meaningful and measurable contribution to an organization’s bottom-line results. Winning entries will focus on metrics such as stakeholder engagement, stakeholder attitudes, “net promoter score” (or similar), sales results, or business performance, and will make a compelling case that these results were directly related to effective communications. .