Sabre Awards | Middle East

Basic entry - US$340

Inclusive of 1 practice area, 1 industry sector, and 1 geographic category selection. Additional selections cost $100

Geographic

Basic entry includes 1 Geographic category. Each additional category selection costs $100 each.

Geographic

1. UAE

2. Saudi Arabia

3. The Gulf
Bahrain, Kuwait, Iran, Oman, Qatar.

4. The Mashreq
Egypt, Iraq, Jordan, Lebanon, Sudan, Syria, Yemen.

5. The Maghreb
Algeria, Libya, Mauritania, Morocco, Tunisia.

6. Turkey

7. Regional Campaign
Conducted in at least five MENAT markets.

8. Global Campaign
Led out of the MENAT region.

Practice areas

Basic entry includes 1 Practice area category. Each additional category selection costs $100 each.

Practice areas

9. Business-To-Business Marketing

10. Capital Markets Communications
Includes investor relations, IPOs and M&A.

11. Cause-Related Marketing
For corporate/brand campaigns aligned with social causes. Work for charities and non-profits should be entered in Public Education.

12. Corporate Image
Corporate image, or positioning campaign for a corporation or other institution.

13. Corporate Social Responsibility

14. Crisis/Issues Management

15. Digital Campaign

16. Employee Communications
A campaign designed to reach and motivate a company's employees.

17. Influencer Marketing

18. Integrated Marketing
For campaigns led by public relations but including other disciplines including advertising, digital, events, promotions.

19. Marketing to Consumers (New Product)

20. Marketing to Consumers (Existing Product)

21. Media Relations

22. Public Affairs/Government Relations
A campaign designed to influence attitudes on matters of public policy, legislation or regulation.

23. Public Education
A campaign designed to improve public health or drive awareness of an issue with important societal implications.

24. Social Media Campaign

25. Special Event/Sponsorship
This category recognizes both the planning and execution of sponsorship activities, or special event activities, and pr support to leverage that sponsorship.

Industry sectors

Basic entry includes 1 Industry sector category. Each additional category selection costs $100 each.

Industry sectors

26. Associations
Associations or coalitions consisting primarily of for-profit businesses; for charities.

27. Best Use of Artificial Intelligence in PR

28. Best Use of Data and Analytics in PR

29. Consumer Products/Services
Any consumer product or service not covered in categories above.

30. Fashion & Beauty

31. Financial & Professional Services

32. Food & Beverage
Excluding restaurants and food service companies.

33. Healthcare

34. Industrial
Includes companies in the industrial and manufacturing space, including mining and extractive industries.

35. Infrastructure, Construction & Development
Includes real estate and development projects and new construction.

36. Energy & Utilities
Includes companies oil and gas, nuclear and renewables, utilities such as water and power.

37. Media, Arts & Entertainment

38. Not for Profit/Charities

39. Public Sector/Government
Any public sector/government-sponsored campaign, domestic or overseas, including public education, tourism promotion, economic development.

40. Technology

41. Travel & Leisure
Includes hotels, airlines, tourism boards.

Diamond SABRE Awards - US$100

Please select all the categories you would like to enter. The first Diamond selection costs $100 plus the basic entry fee ($340). Additional Diamond category selections are charged at $100. If you have already selected a basic entry category (Geographic, Industry Sector, Practice Area) your first Diamond selection will cost $100.

Diamond SABRE Awards

42. Company of the Year
This award will recognize a corporation (or other organization) that has embraced public relations as a key management discipline and can demonstrate that public relations has made a significant contribution over the course of the year to its overall performance. Winning submissions will demonstrate that organizational behavior and organizational communications are aligned, and that public relations activities attain the highest levels of integrity, authenticity, and effectiveness. (This category is NOT open to public relations agencies).

43. CEO of the Year
This award will recognize the chief executive who has worked diligently to enhance the role of public relations within his or her organization, or demonstrated a clear commitment to ensuring that the organization embraces the principles of ethical and effective public relations, in its culture, its communications and its actions. (This category is NOT open to public relations practitioners).

44. Brand-Building
This award will recognize public relations work that has played in a central role in brand strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a brand platform and explain how that platform shifted perceptions, built stronger customer relationships, and ultimately drove sales.

45. Reputation Management
This award will recognize public relations work that has played in a central role in corporate strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders relationships, and ultimately contributed to corporate performance.

46. Research and Planning
This award will recognize public relations campaigns that draw on original research and modern data and analytics to develop critical insights into the client and its audience, and use formal planning techniques to devise the most appropriate strategic approach to address a challenge or seize and opportunity.

47. Measurement and Evaluation
This award will recognize public relations campaigns that made a meaningful and measurable contribution to an organization’s bottom-line results. Winning entries will focus on metrics such as stakeholder engagement, stakeholder attitudes, “net promoter score” (or similar), sales results, or business performance, and will make a compelling case that these results were directly related to effective communications.

Enter

Categories

Geographic

Geographic

Practice areas

Practice areas

Industry sectors

Industry sectors

Diamond SABRE Awards