SABRE Awards Latin America 2025 - CATEGORY WINNERS

Geographic

Geographic

Mexico

• Lupe — IKEA with Weber Shandwick, Momentum & MRM

Caribbean

• EL LADO POSITIVO — Banco Popular Dominicano

Central America

• Juntos Somos Héroes | Digicel: Together we are heroes — Digicel Panamá with LLYC

Argentina

• Building health together with the community — Fundación Mundo Sano

Brazil

• Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan — Avon with Zeno Group Brazil

South America (Excluding Argentina and Brazil)

• #ConverseCityForest — Converse with MGC

Multi-Market

• Salud sin Pausa — Janssen Latam with Edelman Colombia

Practice areas

Practice areas

Business-To-Business Marketing

• VIANEWS| FORTICS: Digital Presence and Omnichannel service in the COVID-19 pandemic — Fortics with VIANEWS

Cause-Related Marketing

• Keep Family Close — Kentucky Fried Chicken with Edelman México

Corporate Image

• Planet Love — PepsiCo with JeffreyGroup

Corporate Social Responsibility

• #PonteEnMiPiel — La Fabril - Jabón Duet with LLYC - McCann

Crisis/Issues Management

• Los Cabos with care — Los Cabos Tourism Board with LLYC

Digital Campaign

• WhataHellmann's — Unilever - Hellmann's with Edelman Brazil

Employee Communications

• A Transformational Journey — Bayer with JeffreyGroup

Influencer Marketing

• Dolor a Mis Espaldas — Novartis with Weber Shandwick, McCann & MRM

Integrated Marketing

• 100 KILÓMETROS DE PREVENCIÓN — LIGA CONTRA EL CÁNCER PERÚ with ORANGE 360

Marketing to Consumer (New Product)

• Lupe — IKEA with Weber Shandwick, Momentum & MRM

Marketing to Consumers (Existing Product)

• Independent fund by MG Motors — MG Motors with MGC

Media Relations

• Bora Testar — Latam Intersect PR (own creation) with Latam Intersect PR

Public Affairs/Government Relations

• PROGRAMA TU VACUNA — UNA VIDA POR DAKOTA with ORANGE 360

Public Education

• NARRADORES DE HISTORIAS — UNA VIDA POR DAKOTA with ORANGE 360

Social Media Campaign

• Intensivão da PPK — Canesten with AnalogFolk

Special Event/Sponsorship

• Red Bull Battle of the Cocks/ Red Bull Batalla de los Gallos — Red Bull Mexico with another

Industry sectors

Industry sectors

Associations

• Proper use of facemasks — Consejo de la Comunicación with Zimat Consultores

Consumer Products/Services

• Mecánico Online — ExxonMobil with Weber Shandwick Mexico, MRM

Fashion & Beauty

• Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan — Avon with Zeno Group Brazil

Financial & Professional Services

• Changing the World, One Case at a Time — PGMBM with Sherlock Communications

Food & Beverage

• World Food Day — Kellogg´s with Porter Novelli

Healthcare

• Intensivão da PPK — Canesten with AnalogFolk

Industrial/Manufacturing

• UniPyME — Unilever Argentina with Urban Grupo de Comunicación

Mining/Extractive Industries

Media, Arts & Entertainment

• PS5 Launch by PlayStation — Playstation with MGC

Not for Profit

• POR UN PERÚ SIN HAMBRE — BANCO DE ALIMENTOS PERÚ with ORANGE 360

Public Sector/Government

• PROGRAMA TU VACUNA — UNA VIDA POR DAKOTA with ORANGE 360

Technology

• VIANEWS| MCAFEE: HELPING CONSUMERS STAY SAFE AT HOME — MCAFEE with VIANEWS

Travel & Leisure

• The Longest Virtual Pride Parade — Marriott International with JeffreyGroup

Diamond SABRE Awards

Diamond SABRE Awards

Company of the Year

• Planet Love — PepsiCo with JeffreyGroup

The SABRE Award for Superior Achievement in Brand-Building

• Lupe — IKEA with Weber Shandwick, Momentum & MRM

The SABRE Award for Superior Achievement in Reputation Management

• Transforming the Present to Protect the Future — Tetra Pak with JeffreyGroup

The SABRE Award for Superior Achievement in Research and Planning

• Bora Testar — Latam Intersect PR (own creation) with Latam Intersect PR

SABRE Awards Latin America 2025 - CATEGORY WINNERS

Geographic

Geographic

Mexico

• LET´S MARCH FOR THOSE WHO CAN´T MARCH TODAY — REINSERTA with ZIMAT CONSULTORES

Central America

• Sangre TIGO — Millicom International Cellular SA with Square Root Marketing and The Lab Ideas

Argentina

• The Power of Imagery in Latin America — Getty Images with Sherlock Communications

Brazil

• NBA House 2019: Media & Fan Experience — NBA with MPC Rio Comunicação

South America (Excluding Argentina and Brazil)

• Apúestale a Higuita — WPlay.co with Another Company

Multi-Market

• Suéltate El Pelo — Pantene - P&G with MMK+ (Ketchum Brazil), Grey New York, Devries New York, and Marlon Buenos Aires

Practice areas

Practice areas

Business-To-Business Marketing

• Bringing Jobs to Brazil — Indeed.com with Sherlock Communications

Cause-Related Marketing

• Yo me quedo en mi Negocio — Credibanco with BCW Colombia

Corporate Image

• NOSSA CULTURA É A TRANSFORMAÇÃO — Dell technologies with Ideal H K Strategies

Corporate Social Responsibility

• Hagamos Esto Juntos — Coca-Cola México with BCW

Crisis/Issues Management

• Zoom: Connecting People During the Covid-19 Pandemic — Zoom Video Communications with VIANEWS

Digital Campaign

• #SWEXICO — IKEA Mexico with Weber Shandwick // MRM McCann

Employee Communications

• Delivering excellence in the midst of a global pandemic — Novartis with Weber Shandwick

Financial/Capital Markets Communications

• A Better Financial Future for Mexicans — BlackRock with JeffreyGroup

Influencer Marketing

• Rock in Rio with Ford — Ford Peru with BCW (Burson Cohn & Wolfe)

Integrated Marketing

• Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications

Marketing to Consumer (New Product)

• Heroes of the Community — banQi with Sherlock Communications

Marketing to Consumers (Existing Product)

• Smart Lighting Brazil — Signify with Sherlock Communications

Media Relations

• An Invitation to Approach — Mastercard with JeffreyGroup

Public Affairs/Government Relations

• THE PACT THAT GOT MEXICO TALKING ABOUT THE 2030 AGENDA — UN Global Compact Mexico with Weber Shandwick Mexico

Public Education

• THE TASTY SPF (SOLAR PROTECTION FOOD) — LIGA CONTRA EL CÁNCER PERÚ with ORANGE 360 / Olístico

Social Media Campaign

• NBA Mexico City Games 2019 — NBA with Another Company

Special Event/Sponsorship

• Mobil Experience — ExxonMobil with Weber Shandwick

Industry sectors

Industry sectors

Associations

• #EnergiaParaSuperar — IBP - Instituto Brasileiro de Petróleo, Gás e Biocombustíveis with FSB

Consumer Products/Services

• SEMPRE LIVRE®, Sempre Juntas — Johnson & Johnson Consumer Health - SEMPRE LIVRE® (STAY FREE®) Brand with FleishmanHillard Brasil

Fashion & Beauty

• Suéltate El Pelo — Pantene - P&G with MMK+ (Ketchum Brazil), Grey New York, Devries New York, and Marlon Buenos Aires

Financial & Professional Services

• “Connecting in an Infoxicated era” — BCW Colombia with BCW Colombia

Food & Beverage

• #UnblockTheLove — Doritos with JeffreyGroup

Healthcare

• #YourSurgeonShouldBePlastic: Patients in danger, lawless cosmetic surgeries — Chilean Society Of Plastic Surgeons with MGC

Industrial/Manufacturing

• #AVIDAEMNOSSASMÃOS — DSM Produtos Nutricionais Brasil S.A. with Ideal H K Strategies

Mining/Extractive Industries

• Scientific Vocations — Pan American Energy

Media, Arts & Entertainment

• The Power of Recommendation — Taboola with Sherlock Communications

Not for Profit

• Not a Single Baby with Chagas — Fundación Mundo Sano

Public Sector/Government

• Renda Básica de Cidadania de Maricá, benchmarking internacional — Prefeitura de Maricá - RJ with FSB

Technology

• Más Mujeres — LinkedIn with Edelman Mexico

Travel & Leisure

• Radar Turístico, a market intelligence tool for the Mexican travel industry — Travel Trade Industry in Mexico with PR Central, Oghen Consulting and STA Consultores

Diamond SABRE Awards

Diamond SABRE Awards

Company of the Year

• Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications

Ceo of the Year

• Samantha Ricciardi, BlackRock Mexico - CEO of the Year — BlackRock with JeffreyGroup

The SABRE Award for Superior Achievement in Brand-Building

• #UnblockTheLove — Doritos with JeffreyGroup

The SABRE Award for Superior Achievement in Reputation Management

• Stay Well - Fique Bem — Bayer with JeffreyGroup

The SABRE Award for Superior Achievement in Research and Planning

SABRE Awards Latin America 2025 - CATEGORY WINNERS

Geographic

Geographic

Mexico

• Aeromexico Special Situation Durango — Aeromexico with Zimat Consultores

Caribbean

• I'm a Girl, I'm Important Summer Camp — Fundación Tropicalia, Cisneros Real Estate with LLYC

Central America

• Facing Analysis: Presidential Debate — Repretel with CAC Porter Novelli

Argentina

• Ala Escuela Sustentable — Unilever with Urban Grupo de Comunicación

Brazil

• Fighting Financial Exclusion in Brazil — Airfox with Sherlock Communications

South America (Excluding Argentina and Brazil)

• I Love My Balls — Liga Contra el Cáncer Perú with Orange 360 and Wunderman Thompson

Multi-Market

• Visual storytelling through Latin America — Getty Images with Sherlock Communications

Practice areas

Practice areas

Business-To-Business Marketing

• Energy Connects Us — Enel with JeffreyGroup

Cause-Related Marketing

• Inclusive Mineirão — Estádio Mineirão with RPMA Comunicação

Corporate Image

• Huawei - El Camino de un Gigante — Huawei with Extend Comunicaciones/A Weber Shandwick affiliate.

Corporate Social Responsibility

• Vive el Arte (Live Mexican Art) — Airbnb with Brains For Rent

Crisis/Issues Management

• Reinforcing GM’s Commitment to the Brazilian Development — General Motors with Weber Shandwick Brasil

Digital Campaign

• FIFA 18 – The Mexican Jersey — EA Mexico with Weber Shandwick Mexico

Employee Communications

• Rebuilding An Icon — Camargo Corrêa Infra with JeffreyGroup

Influencer Marketing

• Game of Thrones Season Finale — HBO Latin America with JeffreyGroup

Integrated Marketing

• A DROP OF LOVE — Pernod Ricard with Orange 360

Marketing to Consumer (New Product)

Marketing to Consumers (Existing Product)

• Happn's Crush On Brazil — Happn with JeffreyGroup

Media Relations

• REINSERTA INVISIBLE CHILDREN — REINSERTA FOUNDATION with ZIMAT CONSULTORES

Public Affairs/Government Relations

• Saúde sem Fake News — Ministério da Saúde with FSB Comunicação

Public Education

• Peru Without Chickenpox — Una Vida por Dakota with Orange 360

Social Media Campaign

• #MyPainMatters — Buscofem with Cappuccino and WeberShandwick Brazil

Special Event/Sponsorship

• Casa Ofrenda — Edelman Mexico with Dosha Marketing

Industry sectors

Industry sectors

Associations

• OAXACA AMDEE FUND — AMDEE with ZIMAT CONSULTORES

Consumer Products/Services

• Bad Luck Boxers — P&G Gillette with MMK , São Paulo

Fashion & Beauty

• Hacking.SP — adidas with Edelman Brazil

Financial & Professional Services

• Fighting Financial Exclusion in Brazil — Airfox with Sherlock Communications

Food & Beverage

• Pasarela Mictlán — Grupo Modelo AB InBev - Cerveza Victoria, MediaCom, Anónimo, KTBO, Media Monks with Hill+Knowlton Strategies

Healthcare

• Prevención de cáncer cervocouterino: "No lo dejes a tu suerte" — Roche with Extend Comunicaciones/A Weber Shandwick affiliate.

Industrial/Manufacturing

• GUARDIÕES DAS CORES — Axalta with Talquimy Comunicação

Mining/Extractive Industries

• Permanent Health Education Program for Nursing Services — Pan American Energy

Media, Arts & Entertainment

• Promoting BiP and the image of Public Art in Brazil — BiP (Believe in People) - American Artist with Sherlock Communications

Not for Profit

• Matemática na mídia: o Congresso Internacional no Rio — Congresso Internacional de Matemáticos (ICM 2018) with Corcovado Comunicação Estratégica

Public Sector/Government

• YOUTH BUILDING THE FUTURE — SECRETARIA DEL TRABAJO Y PREVISIÓN SOCIAL DE MÉXICO with ZIMAT CONSULTORES

Technology

• Diversidad en las calles — SAP

Travel & Leisure

Diamond SABRE Awards

Diamond SABRE Awards

Company of the Year

• Rebuilding An Icon — Camargo Corrêa Infra with JeffreyGroup

The SABRE Award for Superior Achievement in Brand-Building

• Energy Connects Us — Enel with JeffreyGroup

The SABRE Award for Superior Achievement in Reputation Management

• Artificial Intelligence and Mexican Talent Combine to Finish Schubert’s Symphony — Huawei Consumer Business Group Latin America with Weber Shandwick Mexico, Huawei Consumer Business Group Western Europe

The SABRE Award for Superior Achievement in Research and Planning

• #MyPainMatters — Buscofem with Cappuccino and WeberShandwick Brazil

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Facing Analysis: Presidential Debate — Repretel with CAC Porter Novelli