Winners

2021

SABRE Awards Latin America 2021 - BEST IN SHOW

Winner

Dolor a Mis Espaldas - Novartis with Weber Shandwick, McCann & MRM

Finalists

SABRE Awards Latin America 2021 - CATEGORY WINNERS

Geographic

Geographic

Mexico

  • Lupe — IKEA with Weber Shandwick, Momentum & MRM

Caribbean

  • EL LADO POSITIVO — Banco Popular Dominicano with

Central America

  • Juntos Somos Héroes | Digicel: Together we are heroes — Digicel Panamá with LLYC

Argentina

  • Building health together with the community — Fundación Mundo Sano with

Brazil

  • Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan — Avon with Zeno Group Brazil

South America (Excluding Argentina and Brazil)

  • #ConverseCityForest — Converse with MGC

Multi-Market

  • Salud sin Pausa — Janssen Latam with Edelman Colombia

Practice areas

Practice areas

Business-To-Business Marketing

  • VIANEWS| FORTICS: Digital Presence and Omnichannel service in the COVID-19 pandemic — Fortics with VIANEWS

Cause-Related Marketing

  • Keep Family Close — Kentucky Fried Chicken with Edelman México

Corporate Image

  • Planet Love — PepsiCo with JeffreyGroup

Corporate Social Responsibility

  • #PonteEnMiPiel — La Fabril - Jabón Duet with LLYC - McCann

Crisis/Issues Management

  • Los Cabos with care — Los Cabos Tourism Board with LLYC

Digital Campaign

  • WhataHellmann's — Unilever - Hellmann's with Edelman Brazil

Employee Communications

  • A Transformational Journey — Bayer with JeffreyGroup

Influencer Marketing

  • Dolor a Mis Espaldas — Novartis with Weber Shandwick, McCann & MRM

Integrated Marketing

  • 100 KILÓMETROS DE PREVENCIÓN — LIGA CONTRA EL CÁNCER PERÚ with ORANGE 360

Marketing to Consumer (New Product)

  • Lupe — IKEA with Weber Shandwick, Momentum & MRM

Marketing to Consumers (Existing Product)

  • Independent fund by MG Motors — MG Motors with MGC

Media Relations

  • Bora Testar — Latam Intersect PR (own creation) with Latam Intersect PR

Public Affairs/Government Relations

  • PROGRAMA TU VACUNA — UNA VIDA POR DAKOTA with ORANGE 360

Public Education

  • NARRADORES DE HISTORIAS — UNA VIDA POR DAKOTA with ORANGE 360

Social Media Campaign

  • Intensivão da PPK — Canesten with AnalogFolk

Special Event/Sponsorship

  • Red Bull Battle of the Cocks/ Red Bull Batalla de los Gallos — Red Bull Mexico with another

Industry sectors

Industry sectors

Associations

  • Proper use of facemasks — Consejo de la Comunicación with Zimat Consultores

Consumer Products/Services

  • Mecánico Online — ExxonMobil with Weber Shandwick Mexico, MRM

Fashion & Beauty

  • Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan — Avon with Zeno Group Brazil

Financial & Professional Services

  • Changing the World, One Case at a Time — PGMBM with Sherlock Communications

Food & Beverage

  • World Food Day — Kellogg´s with Porter Novelli

Healthcare

  • Intensivão da PPK — Canesten with AnalogFolk

Industrial/Manufacturing

  • UniPyME — Unilever Argentina with Urban Grupo de Comunicación

Mining/Extractive Industries

    Media, Arts & Entertainment

    • PS5 Launch by PlayStation — Playstation with MGC

    Not for Profit

    • POR UN PERÚ SIN HAMBRE — BANCO DE ALIMENTOS PERÚ with ORANGE 360

    Public Sector/Government

    • PROGRAMA TU VACUNA — UNA VIDA POR DAKOTA with ORANGE 360

    Technology

    • VIANEWS| MCAFEE: HELPING CONSUMERS STAY SAFE AT HOME — MCAFEE with VIANEWS

    Travel & Leisure

    • The Longest Virtual Pride Parade — Marriott International with JeffreyGroup

    Diamond SABRE Awards

    Diamond SABRE Awards

    Company of the Year

    • Planet Love — PepsiCo with JeffreyGroup

    The SABRE Award for Superior Achievement in Brand-Building

    • Lupe — IKEA with Weber Shandwick, Momentum & MRM

    The SABRE Award for Superior Achievement in Reputation Management

    • Transforming the Present to Protect the Future — Tetra Pak with JeffreyGroup

    The SABRE Award for Superior Achievement in Research and Planning

    • Bora Testar — Latam Intersect PR (own creation) with Latam Intersect PR

    2020

    SABRE Awards Latin America 2020 - BEST IN SHOW

    SABRE Awards Latin America 2021 - CATEGORY WINNERS

    Geographic

    Geographic

    Mexico

    • LET´S MARCH FOR THOSE WHO CAN´T MARCH TODAY — REINSERTA with ZIMAT CONSULTORES

    Central America

    • Sangre TIGO — Millicom International Cellular SA with Square Root Marketing and The Lab Ideas

    Argentina

    • The Power of Imagery in Latin America — Getty Images with Sherlock Communications

    Brazil

    • NBA House 2019: Media & Fan Experience — NBA with MPC Rio Comunicação

    South America (Excluding Argentina and Brazil)

    • Apúestale a Higuita — WPlay.co with Another Company

    Multi-Market

    • Suéltate El Pelo — Pantene - P&G with MMK+ (Ketchum Brazil), Grey New York, Devries New York, and Marlon Buenos Aires

    Practice areas

    Practice areas

    Business-To-Business Marketing

    • Bringing Jobs to Brazil — Indeed.com with Sherlock Communications

    Cause-Related Marketing

    • Yo me quedo en mi Negocio — Credibanco with BCW Colombia

    Corporate Image

    • NOSSA CULTURA É A TRANSFORMAÇÃO — Dell technologies with Ideal H K Strategies

    Corporate Social Responsibility

    • Hagamos Esto Juntos — Coca-Cola México with BCW

    Crisis/Issues Management

    • Zoom: Connecting People During the Covid-19 Pandemic — Zoom Video Communications with VIANEWS

    Digital Campaign

    • #SWEXICO — IKEA Mexico with Weber Shandwick // MRM McCann

    Employee Communications

    • Delivering excellence in the midst of a global pandemic — Novartis with Weber Shandwick

    Financial/Capital Markets Communications

    • A Better Financial Future for Mexicans — BlackRock with JeffreyGroup

    Influencer Marketing

    • Rock in Rio with Ford — Ford Peru with BCW (Burson Cohn & Wolfe)

    Integrated Marketing

    • Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications

    Marketing to Consumer (New Product)

    • Heroes of the Community — banQi with Sherlock Communications

    Marketing to Consumers (Existing Product)

    • Smart Lighting Brazil — Signify with Sherlock Communications

    Media Relations

    • An Invitation to Approach — Mastercard with JeffreyGroup

    Public Affairs/Government Relations

    • THE PACT THAT GOT MEXICO TALKING ABOUT THE 2030 AGENDA — UN Global Compact Mexico with Weber Shandwick Mexico

    Public Education

    • THE TASTY SPF (SOLAR PROTECTION FOOD) — LIGA CONTRA EL CÁNCER PERÚ with ORANGE 360 / Olístico

    Social Media Campaign

    • NBA Mexico City Games 2019 — NBA with Another Company

    Special Event/Sponsorship

    • Mobil Experience — ExxonMobil with Weber Shandwick

    Industry sectors

    Industry sectors

    Associations

    • #EnergiaParaSuperar — IBP - Instituto Brasileiro de Petróleo, Gás e Biocombustíveis with FSB

    Consumer Products/Services

    • SEMPRE LIVRE®, Sempre Juntas — Johnson & Johnson Consumer Health - SEMPRE LIVRE® (STAY FREE®) Brand with FleishmanHillard Brasil

    Fashion & Beauty

    • Suéltate El Pelo — Pantene - P&G with MMK+ (Ketchum Brazil), Grey New York, Devries New York, and Marlon Buenos Aires

    Financial & Professional Services

    • “Connecting in an Infoxicated era” — BCW Colombia with BCW Colombia

    Food & Beverage

    • #UnblockTheLove — Doritos with JeffreyGroup

    Healthcare

    • #YourSurgeonShouldBePlastic: Patients in danger, lawless cosmetic surgeries — Chilean Society Of Plastic Surgeons with MGC

    Industrial/Manufacturing

    • #AVIDAEMNOSSASMÃOS — DSM Produtos Nutricionais Brasil S.A. with Ideal H K Strategies

    Mining/Extractive Industries

    • Scientific Vocations — Pan American Energy with

    Media, Arts & Entertainment

    • The Power of Recommendation — Taboola with Sherlock Communications

    Not for Profit

    • Not a Single Baby with Chagas — Fundación Mundo Sano with

    Public Sector/Government

    • Renda Básica de Cidadania de Maricá, benchmarking internacional — Prefeitura de Maricá - RJ with FSB

    Technology

    • Más Mujeres — LinkedIn with Edelman Mexico

    Travel & Leisure

    • Radar Turístico, a market intelligence tool for the Mexican travel industry — Travel Trade Industry in Mexico with PR Central, Oghen Consulting and STA Consultores

    Diamond SABRE Awards

    Diamond SABRE Awards

    Company of the Year

    • Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications

    Ceo of the Year

    • Samantha Ricciardi, BlackRock Mexico - CEO of the Year — BlackRock with JeffreyGroup

    The SABRE Award for Superior Achievement in Brand-Building

    • #UnblockTheLove — Doritos with JeffreyGroup

    The SABRE Award for Superior Achievement in Reputation Management

    • Stay Well - Fique Bem — Bayer with JeffreyGroup

    The SABRE Award for Superior Achievement in Research and Planning

      2019

      SABRE Awards Latin America 2019 - BEST IN SHOW

      SABRE Awards Latin America 2021 - CATEGORY WINNERS

      Geographic

      Geographic

      Mexico

      • Aeromexico Special Situation Durango — Aeromexico with Zimat Consultores

      Caribbean

      • I'm a Girl, I'm Important Summer Camp — Fundación Tropicalia, Cisneros Real Estate with LLYC

      Central America

      • Facing Analysis: Presidential Debate — Repretel with CAC Porter Novelli

      Argentina

      • Ala Escuela Sustentable — Unilever with Urban Grupo de Comunicación

      Brazil

      • Fighting Financial Exclusion in Brazil — Airfox with Sherlock Communications

      South America (Excluding Argentina and Brazil)

      • I Love My Balls — Liga Contra el Cáncer Perú with Orange 360 and Wunderman Thompson

      Multi-Market

      • Visual storytelling through Latin America — Getty Images with Sherlock Communications

      Practice areas

      Practice areas

      Business-To-Business Marketing

      • Energy Connects Us — Enel with JeffreyGroup

      Cause-Related Marketing

      • Inclusive Mineirão — Estádio Mineirão with RPMA Comunicação

      Corporate Image

      • Huawei - El Camino de un Gigante — Huawei with Extend Comunicaciones/A Weber Shandwick affiliate.

      Corporate Social Responsibility

      • Vive el Arte (Live Mexican Art) — Airbnb with Brains For Rent

      Crisis/Issues Management

      • Reinforcing GM’s Commitment to the Brazilian Development — General Motors with Weber Shandwick Brasil

      Digital Campaign

      • FIFA 18 – The Mexican Jersey — EA Mexico with Weber Shandwick Mexico

      Employee Communications

      • Rebuilding An Icon — Camargo Corrêa Infra with JeffreyGroup

      Influencer Marketing

      • Game of Thrones Season Finale — HBO Latin America with JeffreyGroup

      Integrated Marketing

      • A DROP OF LOVE — Pernod Ricard with Orange 360

      Marketing to Consumer (New Product)

        Marketing to Consumers (Existing Product)

        • Happn's Crush On Brazil — Happn with JeffreyGroup

        Media Relations

        • REINSERTA INVISIBLE CHILDREN — REINSERTA FOUNDATION with ZIMAT CONSULTORES

        Public Affairs/Government Relations

        • Saúde sem Fake News — Ministério da Saúde with FSB Comunicação

        Public Education

        • Peru Without Chickenpox — Una Vida por Dakota with Orange 360

        Social Media Campaign

        • #MyPainMatters — Buscofem with Cappuccino and WeberShandwick Brazil

        Special Event/Sponsorship

        • Casa Ofrenda — Edelman Mexico with Dosha Marketing

        Industry sectors

        Industry sectors

        Associations

        • OAXACA AMDEE FUND — AMDEE with ZIMAT CONSULTORES

        Consumer Products/Services

        • Bad Luck Boxers — P&G Gillette with MMK , São Paulo

        Fashion & Beauty

        • Hacking.SP — adidas with Edelman Brazil

        Financial & Professional Services

        • Fighting Financial Exclusion in Brazil — Airfox with Sherlock Communications

        Food & Beverage

        • Pasarela Mictlán — Grupo Modelo AB InBev - Cerveza Victoria, MediaCom, Anónimo, KTBO, Media Monks with Hill+Knowlton Strategies

        Healthcare

        • Prevención de cáncer cervocouterino: "No lo dejes a tu suerte" — Roche with Extend Comunicaciones/A Weber Shandwick affiliate.

        Industrial/Manufacturing

        • GUARDIÕES DAS CORES — Axalta with Talquimy Comunicação

        Mining/Extractive Industries

        • Permanent Health Education Program for Nursing Services — Pan American Energy with

        Media, Arts & Entertainment

        • Promoting BiP and the image of Public Art in Brazil — BiP (Believe in People) - American Artist with Sherlock Communications

        Not for Profit

        • Matemática na mídia: o Congresso Internacional no Rio — Congresso Internacional de Matemáticos (ICM 2018) with Corcovado Comunicação Estratégica

        Public Sector/Government

        • YOUTH BUILDING THE FUTURE — SECRETARIA DEL TRABAJO Y PREVISIÓN SOCIAL DE MÉXICO with ZIMAT CONSULTORES

        Technology

        • Diversidad en las calles — SAP with

        Travel & Leisure

          Diamond SABRE Awards

          Diamond SABRE Awards

          Company of the Year

          • Rebuilding An Icon — Camargo Corrêa Infra with JeffreyGroup

          The SABRE Award for Superior Achievement in Brand-Building

          • Energy Connects Us — Enel with JeffreyGroup

          The SABRE Award for Superior Achievement in Reputation Management

          • Artificial Intelligence and Mexican Talent Combine to Finish Schubert’s Symphony — Huawei Consumer Business Group Latin America with Weber Shandwick Mexico, Huawei Consumer Business Group Western Europe

          The SABRE Award for Superior Achievement in Research and Planning

          • #MyPainMatters — Buscofem with Cappuccino and WeberShandwick Brazil

          The SABRE Award for Superior Achievement in Measurement and Evaluation

          • Facing Analysis: Presidential Debate — Repretel with CAC Porter Novelli