Sabre Awards | Latin America

Basic entry - US$395

Inclusive of 1 geographic, 1 practice area, 1 industry sector, and 1 Diamond SABRE Awards category . Additional selections cost $75

Geographic

Basic entry includes 1 Geographic category. Each additional category costs $75 each.

Geographic

1. Mexico

2. Caribbean

3. Central America

4. Colombia

5. Argentina

6. Brazil

7. South America (Excluding Argentina and Brazil)

8. Multi-Market
Multiple Latin America markets.

Practice areas

Basic entry includes 1 Practice area category. Each additional category costs $75 each.

Practice areas

9. Business-To-Business Marketing

10. Cause-Related Marketing
A campaign designed to increase sales or consumer engagement with a brand by linking that brand to an issue or cause.

11. Corporate Image
Corporate image, or positioning campaign for a corporation or other institution.

12. Corporate Social Responsibility

13. Crisis/Issues Management

14. Digital Campaign

15. Employee Communications
A campaign designed to reach and motivate a company's employees.

16. Financial/Capital Markets Communications
Investor relations or financial media relations designed to reach shareholders and other financial stakeholders.

17. Influencer Marketing

18. Integrated Marketing
This category is designed to recognize campaigns in which public relations played a lead strategic role, alongside other disciplines/channels such as advertising, promotions, direct, experiential, etc.

19. Marketing to Consumer (New Product)

20. Marketing to Consumers (Existing Product)

21. Media Relations

22. Public Affairs/Government Relations
A campaign designed to influence attitudes on matters of public policy, legislation or regulation.

23. Public Education
A campaign designed to improve public health or drive awareness of an issue with important societal implications.

24. Social Media Campaign

25. Special Event/Sponsorship
This category recognizes both the planning and execution of sponsorship activities, or special event activities, and pr support to leverage that sponsorship.

Industry sectors

Basic entry includes 1 Industry sector category. Each additional category costs $75 each.

Industry sectors

26. Associations
Associations or coalitions consisting primarily of for-profit businesses; for charities.

27. Consumer Products/Services
Any consumer product or service not covered in categories above.

28. Fashion & Beauty

29. Financial & Professional Services

30. Food & Beverage
Excluding restaurants and food service companies.

31. Healthcare

32. Industrial/Manufacturing

33. Mining/Extractive Industries

34. Media, Arts & Entertainment

35. Not for Profit
Excluding trade associations.

36. Public Sector/Government
Any public sector/government-sponsored campaign, domestic or overseas, including public education, tourism promotion, economic development.

37. Technology

38. Travel & Leisure
Includes hotels, airlines, tourism boards.

Diamond SABRE Awards

Basic entry includes 1 Diamond SABRE Awards category. Each additional category costs $75 each.

Diamond SABRE Awards

39. Company of the Year
This award will recognize a corporation (or other organization) that has embraced public relations as a key management discipline and can demonstrate that public relations has made a significant contribution over the course of the year to its overall performance. Winning submissions will demonstrate that organizational behavior and organizational communications are aligned, and that public relations activities attain the highest levels of integrity, authenticity, and effectiveness. (This category is NOT open to public relations agencies). .

40. CEO of the Year
This award will recognize the chief executive who has worked diligently to enhance the role of public relations within his or her organization, or demonstrated a clear commitment to ensuring that the organization embraces the principles of ethical and effective public relations, in its culture, its communications and its actions. (This category is NOT open to public relations practitioners.) .

41. The SABRE Award for Superior Achievement in Brand-Building
This award will recognize public relations work that has played in a central role in brand strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a brand platform and explain how that platform shifted perceptions, built stronger customer relationships, and ultimately drove sales. .

42. The SABRE Award for Superior Achievement in Reputation Management
This award will recognize public relations work that has played in a central role in corporate strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders relationships, and ultimately contributed to corporate performance. .

43. The SABRE Award for Superior Achievement in Research and Planning
This award will recognize public relations campaigns that draw on original research and modern data and analytics to develop critical insights into the client and its audience, and use formal planning techniques to devise the most appropriate strategic approach to address a challenge or seize and opportunity. .

44. The SABRE Award for Superior Achievement in Measurement and Evaluation
This award will recognize public relations campaigns that made a meaningful and measurable contribution to an organization’s bottom-line results. Winning entries will focus on metrics such as stakeholder engagement, stakeholder attitudes, “net promoter score” (or similar), sales results, or business performance, and will make a compelling case that these results were directly related to effective communications. .

Enter

Categories

Geographic

Geographic

Practice areas

Practice areas

Industry sectors

Industry sectors

Diamond SABRE Awards

Diamond SABRE Awards