After the first selection, additional categories cost $55 each.
8. Business-To-Business Marketing
9. Cause-Related Marketing
A campaign designed to increase sales or consumer engagement with a brand by linking that brand to an issue or cause.
10. Corporate Image
Corporate image, or positioning campaign for a corporation or other institution.
11. Corporate Social Responsibility
12. Crisis/Issues Management
13. Digital Campaign
14. Employee Communications
A campaign designed to reach and motivate a company's employees.
15. Financial/Capital Markets Communications
Investor relations or financial media relations designed to reach shareholders and other financial stakeholders.
16. Influencer Marketing
17. Integrated Marketing
This category is designed to recognize campaigns in which public relations played a lead strategic role, alongside other disciplines/channels such as advertising, promotions, direct, experiential, etc.
18. Marketing to Consumer (New Product)
19. Marketing to Consumers (Existing Product)
20. Media Relations
21. Public Affairs/Government Relations
A campaign designed to influence attitudes on matters of public policy, legislation or regulation.
22. Public Education
A campaign designed to improve public health or drive awareness of an issue with important societal implications.
23. Social Media Campaign
24. Special Event/Sponsorship
This category recognizes both the planning and execution of sponsorship activities, or special event activities, and pr support to leverage that sponsorship.