Sabre Awards | ANZ | Categories

Basic entry - US$350

Includes 1 Geographic, 1 Practice Area, and 1 Industry Sector category selection. Additional selections cost $100

Geographic

Basic entry includes 1 Geographic category. Each additional category selection costs $100 each.

Geographic

1. Australia

2. New Zealand

3. International

Practice areas

Basic entry includes 1 practice area category. Each additional category selection costs $100 each.

Practice areas

4. Business-To-Business Marketing

5. Capital Markets Communications
Includes investor relations, IPOs and M&A.

6. Cause-Related Marketing
For corporate/brand campaigns aligned with social causes. Work for charities and non-profits should be entered in Public Education.

7. Corporate Image

8. Corporate Social Responsibility

9. Crisis/Issues Management

10. Digital Campaign

11. Employee Communications

12. Influencer Marketing

13. Integrated Marketing
This category is designed to recognize campaigns in which public relations played a lead strategic role, alongside other disciplines/channels such as advertising, promotions, direct, digital, etc.

14. Marketing to Consumers (New Product)

15. Marketing to Consumers (Existing Product)

16. Media Relations

17. Public Affairs/Government Relations

18. Public Education

19. Social Media Campaign

20. Special Event/Sponsorship

Industry sectors

Basic entry includes 1 industry sector category. Each additional category selection costs $100 each. *Please note: any campaign—marketing, public affairs, employee communications, corporate reputation—conducted by a client in the sector is eligible. Please make sure the client company belongs to the category (i.e. a fashion-related campaign for a healthcare company in the Healthcare categories, not the Fashion category).

Industry sectors

21. Associations

22. Best Use of Artificial Intelligence in PR

23. Best Use of Data and Analytics in PR

24. Consumer Products/Services

25. Fashion & Beauty

26. Financial & Professional Services

27. Food & Beverage

28. Healthcare

29. Industrial/Manufacturing

30. Media, Arts & Entertainment

31. Mining and Extractive Industries

32. Not for Profit/Charities

33. Public Sector/Government

34. Technology

35. Travel & Leisure

Diamond SABRE Awards - US$100

Please select all the categories you would like to enter. The first Diamond selection costs $100 plus the basic entry fee ($350). Additional Diamond category selections are charged at $100. If you have already selected a basic entry category (Geographic, Industry Sector, Practice Area) your first Diamond selection will cost $100.

Diamond SABRE Awards

36. CEO of the year
This award will recognize the chief executive who has worked diligently to enhance the role of public relations within his or her organization, or demonstrated a clear commitment to ensuring that the organization embraces the principles of ethical and effective public relations, in its culture, its communications and its actions. (This category is NOT open to public relations practitioners.).

37. Company of the year
This award will recognize a corporation (or other organization) that has embraced public relations as a key management discipline and can demonstrate that public relations has made a significant contribution over the course of the year to its overall performance. Winning submissions will demonstrate that organizational behavior and organizational communications are aligned, and that public relations activities attain the highest levels of integrity, authenticity, and effectiveness. (This category is NOT open to public relations agencies).

38. Brand-Building
This award will recognize public relations work that has played in a central role in brand strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a brand platform and explain how that platform shifted perceptions, built stronger customer relationships, and ultimately drove sales.

39. Reputation Management
This award will recognize public relations work that has played in a central role in corporate strategy, positioning and messaging. Successful submissions will demonstrate that the PR professionals involved—on either the agency or in-house team—took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders relationships, and ultimately contributed to corporate performance.

40. Research and Planning
This award will recognize public relations campaigns that draw on original research and modern data and analytics to develop critical insights into the client and its audience, and use formal planning techniques to devise the most appropriate strategic approach to address a challenge or seize and opportunity.

41. Measurement and Evaluation
This award will recognize public relations campaigns that made a meaningful and measurable contribution to an organization’s bottom-line results. Winning entries will focus on metrics such as stakeholder engagement, stakeholder attitudes, “net promoter score” (or similar), sales results, or business performance, and will make a compelling case that these results were directly related to effective communications.

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