The 2023 SABRE Awards

The SABRE Awards have always been about engagement, credibility, and relationship building.

Now more than ever you need to be able to demonstrate your credentials in these areas, and the peer reviewed endorsement of your abilities that SABRE provides is increasingly critical.

“The SABRE Awards put a spotlight on the industry's most compelling work, especially focusing on programs and initiatives that drive real business impact. Winning a SABRE is not only a huge validation for the increasingly strategic role of insight-driven and measurable communications, but it is a galvanising moment for our teams who take great pride in the work they do together with our clients”

Barby K. Siegel

CEO, Zeno Group

The 2022 SABRE Awards North America was held in NYC in May 2022

The 2022 Global SABRE Awards was held in Washington, D.C. in October 2022

“Provoke 2022 was the best ever conference and awards ceremony that I have attended. I have been to so many of these industry events over many decades, the result being that there is definite fatigue on my part, particularly in relation to the awards dinners, but the whole event was an uplifting, instructive and enjoyable experience. PRovoke’s role in our sector remains crucially important.”

Michael Murphy

Senior Partner, Michael Murphy & Ltd

Recent celebrated agencies include



We’re excited to welcome WARC, the World Advertising Research Centre, as an Official SABRE Showcase Partner to increase exposure to your work.

Marketers at over 1,000 agencies and brands worldwide use WARC to quickly find insights, best practices, and case examples to shape and validate their thinking.

You can now find SABRE award-winning cases on